David Means is an accomplished marketing professional, who drives innovative strategies and campaigns that help attract ...
DAVID A. MEANS Pasadena, CA 91101
213-448-7511
[email protected]
SENIOR MARKETING DIRECTOR E-commerce / Cross-Selling / Product Launches / Market Expansion / Integrated Marketing Branding / Lead Generation / Direct Marketing / Customer Support / Call Centers / B2B & B2C An accomplished marketing professional, I drive innovative strategies and campaigns that help attract and retain customers in highly competitive environs. My market-driven talents have helped to generate millions in revenue for B2B and B2C employers, including Yahoo! and ADP. Creating thoughtful, turnkey plans, my teams exceed goals. My skills also include:
Producing cost-effective and creative branding that spurs record sales Assembling and guiding teams to achieve award-winning results Applying in-depth analytical skills to measure results and quickly seize market share Identifying and championing Unique Selling Proposition for products to create buzz
I hold a BA in Finance from California State University, Fullerton. A dynamic and strong communicator and presenter, I liaise effectively at all professional levels and provide direction for cross-functional teams. I am a highly personable hands-on manager who leads by example and inspires others to excel.
SELECTED ACCOMPLISHMENTS Consolidated and improved online marketing. Inherited 13 ADP Websites being maintained by five vendors. Migrated hosting and maintenance in-house, and all sites to one in 8 months. Grew online traffic 20% saving over $550K annually. Improved response time for changes by 50%+ and earned award from top industry magazine. Implemented accurate site metrics analysis. ADP’s analytics’ capabilities for measuring the number of site visitors and generated leads lacked accuracy. Researched, selected and implemented new software. Discovered visits had been underestimated by 16% and leads by 25%, justifying an increase in advertising funding. Enhanced sales leads program. The quality of leads for ADP’s Small Business Services Group was declining each year. Revamped the lead flow process, implemented changes within the call center and streamlined the group’s Website content. Increased the number of leads by 10% and sales by 18% within 6 months. Launched major product. Hired by Yahoo! to launch its first-ever product line extension, a local-level search capability. Developed and led deployment of the marketing plan, including collateral creation, direct mail campaign, Web content, flash demos, and email campaigns. Signed 30,000 new clients in 90 days, 108% of goal.
CAREER HISTORY Senior Director, Digital Marketing, ADP, Inc. / ADP Employer Services, 2007 to 2011. Recruited to create and implement marketing strategies encompassing search engine optimization, online advertising, email and social media programs to drive sales of SAAS solutions. Managed $2M budget and two employees. Director, ADP Tax & Financial Services, 2005 to 2007. Managed go-to-market strategies and product initiatives to promote Procure-to-Pay and sales and use tax programs to diverse client base. Served as key member of business development initiative / joint venture with company in Procure-to-Pay space. Oversaw $100K budget. Senior Manager, Yahoo! Search Marketing, 2003 to 2005. Led cross-functional team in executing marketing strategy/programs. Prepared $100K budget for launch of local search product. Oversaw creation of marketing materials and customer collateral, including direct mail, Web content, flash demos, and email campaigns. Senior Marketing Manager, Experian Information Solutions, 1999 to 2003. Collaborated internally to direct product development and enhancement efforts in alignment with regulations for this $5B credit reporting agency. Leveraged the Internet, email and call center channels to create business development opportunities, managing $50K budget. Senior Marketing Manager, Southern California Edison, 1997 to 1999. Developed strategic plans and promotions to increase sales for this premier electric generation company, serving 12 million customers across a 50,000square-mile area in Southern California. Hired and trained call center representatives, Managed $25K budget. Personal: I enjoy traveling, hiking and snorkeling.
