Dawn Jacobs is a creative and customer-focused high performer with more than 14 years of experience leading high profile...
DAWN M. JACOBS
[email protected] LinkedIn: in/dawnmjacobs 720.635.7902
DIRECTOR OF MARKETING CONNECTING INNOVATIVE MARKETING AND COMMUNICATIONS WITH GROWTH FOR MAXIMUM ROI
Profile Creative and customer-focused high performer with more than 14 years of experience leading high profile marketing and sales experience. Proven expertise creating and implementing successful customer-centric marketing programs that differentiate brands. Builder and mentor of highproducing teams focused on solutions and customer satisfaction. Leader in creating crossfunctional environments and using deep analysis of data to strategize and design action based plans.
Proficiencies MARKETING STRATEGY Brand Management Social Media Strategy Public Relations Events & Tradeshows Retail Store Display
SALES & OPERATIONS Customer Experience Client Needs Assessment Operational Excellence Accounts Management Solutions Selling
BUSINESS GROWTH Partnership Building Organizational Leadership Change Management Cost Reduction Business Development
Professional Experience & Business Value Director of Marketing PACT – Boulder, CO 09/2013 to 03/2015 Leading manufacture and distributor of organic, Fair Trade Certified apparel
Skyrocketed sales by 340%
Attracted 9,400 new Facebook followers
Served as a key impact player delivering on culture transformation, including brand development and cross-functional collaboration. Catalyzed growth through integrated customer-focused marketing programs that aligned traditional marketing with digital agility.
Successfully launched new products and initiatives that supported $10M revenue plan. Included launch of brand’s largest initiative through a robust media strategy, soaring impressions 120% over previous campaigns. Development of in-store marketing strategy, skyrocketed sales by 340% per implemented location.
Implemented culture of productivity and efficiency based on data driven results. Within the first year, culled $138K of non-performing marketing programs and invested towards brand building, sales-growth and positive ROI driven programs.
Championed growth through robust social media management. Catapulted Facebook followers from 4,500 to 13,900 in a 4-month period, all organically and without budgetary support. Reestablished Twitter engagement from less than .1% to .7% TER within a 4-month period.
Cultivated partnerships with key players. Resulted in national distribution in Whole Foods and led to discussions with Costco.
[email protected]
DAWN M. JACOBS
LinkedIn: in/dawnmjacobs 720.635.7902
Marketing Manager CROCS, INC. – Niwot, CO 09/2009 to 08/2013 World leader in innovative casual footwear for men, women and children
Drove implementation for 40 new stores PY
Shopper experience improved by 34%
Played center-role in the implementation of brand elevating programs and retail location growth. Expanded brand perception through programs that supported the brand vision and operational KPI’s. Delivered on events that drove brand awareness and loyalty.
Guided delivery of integrated, customer-centric in-store events that drove traffic, brand awareness and loyalty. Events involved new product introduction sponsored by high profile personalities such as Hank Haney and Mario Batali.
Developed successful integrated geo-targeted campaigns that surged awareness for new store openings through social, email, PR and in-store channels. Drove implementation for an average of 40 new stores per year.
Aligned and gained buy-in from Executive Team to develop in-store visual merchandising and brand guideline programs. Once approved, the brand elevating programs increased shopper experience 34%.
Store Manager/District Lead EXPRESS, INC. – Denver, CO 02/2000 to 08/2009 Specialty apparel and accessories retailer of women and men’s merchandise
Achieved recognition for operational excellence
Built a legacy of talent
Progressive career, assuming a variety of leadership roles, developing strong leadership and operational skills. Branded as a team player and creative thinker, consistently delivering improvements and results.
Escalated rapidly from Manager-in-Training to District Level role, leading district training center and supporting multi-unit area. Continuously achieved recognition for operational excellence.
Coached and developed team of 100+. Developed strong training and retention practices that
built a legacy of talent throughout district of 19 retail locations.
Education Colorado State University-Global BS Marketing
