Marketing Communications Manager or Marketing Manager or Marketi

June 11, 2016 | Author: api-78576492 | Category: N/A
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Marketing Communications Manager, Marketing Manager, Marketing Associate, Marketing Consultant, Marketing Specialist, Ma...

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Holly M. Senykoff 99 Woods Rd. Medford, MA 02155 [email protected] Cell: (781) 866-9743 SUMMARY Results driven professional skilled in all areas of marketing communications. Highly motivated with experience in written communications, collateral material development, copywriting, print production, public relations, product marketing, website content development, trade show/event planning, and brand identity. Strong experience in developing and maintaining agency and vendor relations. Proven ability to research, plan, organize and communicate in order to meet goals. Knowledge of payment processing/banking, aviation, telecommunications and travel industries. **Part-time desired / 20-25 hrs per week.** EXPERIENCE MONERIS SOLUTIONS, INC.(Formerly Harris Bank Merchant Services) 12/02 - 4/09 Schaumburg, IL / Medford, MA Marketing Communications Manager (10/04 - 4/09) -Marketing, Public Relations & Communications* Managed external agency with design and production of collateral materials, including creation, placement, and distribution of brochures, direct mail pieces, advertisements, displays & applications * Managed external public relations agency on all public relations initiatives, including writing and dissemination of press releases, key messaging and media interviews * Served as communications lead on corporate projects and worked with all departments to achieve project goals * Composed and distributed both external communications (letters, emails, faxes) to more than 25,000 customers, and internal communications to 1000+ employees * Wrote editorial copy for corporate newsletters, statement inserts, brochures, websites and advertisements * Managed corporate website and Intranet, including updates, design, copy and graphics changes -Product Marketing* Defined, created, developed and executed comprehensive product

marketing and communications plans * Created marketing tools (including demos) to educate sales reps and partners on new products/service offerings * Co-managed 11-minute video shoot (script production, talent direction & editing) for eTraining product brochure Marketing Communications Specialist (12/02 - 10/04) * Wrote marketing copy for brochures, flyers, external corporate communications and websites * Worked with creative agencies on collateral development and design; collaborated with PR firm on PR initatives * Coordinated ten annual industry trade shows, including design and creation of trade show booths,organization of booth space, and distribution of marketing materials and giveaways * Arranged executive banking forums and training seminars, including coordinating invitations, agenda & speakers * Coordinated and composed corporate communications, statement messages and statement inserts * Managed creation and distribution of giveaways as well as collateral material inventory

JET AVIATION INTERNATIONAL, INC. (Aviation firm with 60 worldwide locations) 3/01 - 10/02 West Palm Beach, FL Marketing and Public Relations Coordinator / North & South America -Marketing & Public Relations * Wrote, edited and supervised production of worldwide collateral materials, including 40-page biannual magazine, six-color special reports, six-color newsletters, corporate brochures, product leaflets & postcards * Wrote and edited articles for worldwide employee magazine, Internal Outlook, consisting of 20 articles * AP style writer of press releases (new employee, contract announcements, calendar listings, photo ops) * Distributed press releases to worldwide media, followed-up with media, tracked media hits * Supervised assistant and intern on daily public relations and marketing projects

* Updated corporate website, including text and visual changes -Event Planning & Advertising* Coordinated six annual industry trade shows, including 1,100-vendor worldwide aviation trade show * Arranged 700-person annual Ferrari, yacht and aircraft special event, including coordinating sponsors * Facilitated photo shoots, including hiring models, arranging props, directing photographer and choosing photos * Copywriter and editor for corporate advertisements; managed creation and distribution of promotional items

TELEPLACE, INC. (Managed services and Internet infrastructure provider) 4/00 - 1/01 Boca Raton, FL Public Relations Coordinator * Prepared press releases, arranged media interviews and produced weekly PR schedule * Created brand marketing, such as taglines and slogans, for each service provided * Developed collateral materials, customer presentations and trade show booth * Coordinated trade shows and the distribution of collateral materials * Wrote, edited and managed copy for corporate website on a daily basis

MASSACHUSETTS OFFICE OF TRAVEL AND TOURISM (MOTT) 9/97 - 7/98 Boston, MA International Marketing Assistant * Liason between MOTT and its international public relations agencies (Asia/Europe/the Americas) * Wrote and distributed press releases to international public relations agencies * Created and implemented statewide tours for foreign press and film crews

* Organized special events for the state's tourism industry

GLOBAL WORK EXPERIENCE Japan Exchange and Teaching (JET) Program 7/98 - 11/99 Fukuoka, Japan English Language Teacher * Taught high-level high school English classes by appointment of the Ministry of Foreign Affairs * Speech writer and American presenter at multicultural special events * Traveled through nine Southeast Asian nations

EDUCATION Master of Arts - Integrated Marketing Communication 1997 Emerson College Boston, MA Bachelor of Arts - Communication 1996 Florida Atlantic University Boca Raton, FL Monash University (Semester Abroad) Melbourne, Australia

SKILLS Microsoft Windows, MS Office (Outlook, Word, Excel, Access, PowerPoint), MS Publisher, ACT!, Adobe Photoshop, Adobe Acrobat

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