Marketing Communications Manager or Marketing Manager or Communi

James Catherine 283 Green Hill Drive Tallmadge, OH 44278 330-630-9126 [email protected] CAREER SUMMARY Marketing Professional attuned to the ever-changing needs of business; accomplished in utilizing new technology and identifying new distribution channels to reach niche customers. Experienced in developing marketing plans that enhance brand recognition and image consistency, support overall corporate goals and contribute to achievement of sales goals in Fortune 500 global environments, as well as growing regional organizations. Interdisciplinary background in communications / marketing / art provides unique insight and cross-functional skills. Specific expertise in the following: * Trend Analysis * Team Building * Profit Improvement * Graphic Design * Strategic Campaign Planning * Brand Management * Project Management * Vendor Relations * Contract Negotiations * Customer Communications PROFESSIONAL EXPERIENCE Diebold, Incorporated, Canton, OH 2006 - Present Global leader in providing integrated self-service, security systems and services; 16,000 employees with $2.7B in 2009 revenues. Creative Services / Design Services Team Leader Customer Solutions Group Channel Marketing * Key role in leading the transition from "order-taker" culture at a Fortune 500 global company to a business-to-business consultative collaboration. * Introduction of technological solutions to marketing initiatives directly contributed to increased market share and supported 54% profit margin. * Created targeted e-mail campaign which supported and enhanced the image of Diebold as a thought leader, created a qualified sales lead and saved substantial dollars through automation versus white paper contact. * Instrumental in growing internet sales over 400% through productive vendor collaboration and strategic channel marketing. * Developed training manual and facilitated training for up to 24 sales team members, eliminating inconsistent information and discrepancies between sales staff and support staff goals. * Significant driver behind eliminating reactive, short-term marketing solutions and introducing cohesive, long-range campaigns, fully integrating all aspects of customer communications and corporate identity. Integrated campaigns

strongly influenced solicitation efforts and achievement of annual sales goals. * Ability to consistently present complex data in a clear-cut, organized format directly impacted "buy-in" and executive leadership support of organizational goals and vision. Summit Racing Equipment, Tallmadge, OH 1993 - 2006 Direct marketer and wholesaler of performance automotive products and truck accessories, selling via catalogs and the Internet. Art Director Led 6 member in-house creative staff and freelance contributors in all phases of marketing communications development from conception and photo direction to press proofs, as well as creating and maintaining all procedures and guidelines for the art department. Directed an annual multi-million dollar catalog print containing 12,000 core products in 19 product categories and 10 market segments and managed 40+ weekly and monthly national advertisements. * Realigned strategic plan of division and redesigned procedures to coordinate with explosive growth of company; grew from staff of 3 to12 with a customer base of over 1M. * Consistently achieved high reader awareness and attitudes scores in high-profile periodicals' (i.e. Hot Rod Magazine) marketing surveys; reformatted advertising increased sell through of magazine by 30%. * Redesigned and refreshed well-known 40+ year old corporate logo, directing transitional implementation to reflect a more contemporary look targeted to core customers, optimizing visibility on television and simplifying use for other mediums (i.e. embroidery). * Collaborated with technical and art staff, effectively building positive relationships and increasing cooperation between opposing divisions. * Successfully evolved publication materials from mailing traditional film to more timely and cost-effectively transferring of digital files. Myers Industries, Akron, OH 1990 - 1993 International manufacturer of polymer products for industrial, agricultural, automotive, commercial, and consumer markets. Graphic Designer / Art Production Coordinator Oversaw pre-press organization mediating communication with various corporate departments, formalized overall style and design of 40 page monthly business-to-business sales circular. * Created consistency of message and brand between branch locations through uniform training materials and media. * Conceived, designed, and constructed numerous trade show exhibits commended for originality and capturing the attention of attendees. EDUCATION Master of Arts (MA) in Communications, 1999 Thesis - Corporate Identity: Consistency in Visual Communications University of Akron, Akron, OH

Bachelor of Arts (BA) in Interdisciplinary Studies, 1989 Communications, Marketing, Fine and Applied Arts Fine & Applied Arts Senior Fellow Charles A. Manion Award (Fine & Applied Arts) Bethany College, Bethany, WV COMPUTER SKILLS MicroSoft Office Suite, Adobe Creative Suite: InDesign, Illustrator, Photoshop, Quark Xpress Keyword summary: Marketing Communications, Brand Development, Brand Management, Corporate Identity, Campaign Management, Campaign Launch, Product Launch, Creat ive Direction, Art Direction, Photo Direction, Direct Marketing, Strategic Campa ign Planning, Creative Process, Innovative Solutions, Sales Support, Sales Train ing, Visual Communications, Project Management, Concepts, Presentation, Advertis ing, Marketing, Publications, Publishing, Customer Communications, Sales Communi cations, Smart Business 200, Communications, Public Relations, Media Relations, Vendor Relations