Diane Murray is a dynamic, high-energy Marketing-Communications Manager with extensive experience in the pharmaceutical,...
DIANE K. MURRAY
Landenberg, PA 484-643-6923
[email protected]
Dynamic, high-energy Marketing-Communications Manager with extensive experience in the pharmaceutical, retail, and sustainable business sectors. Forward-thinking professional with excellent editing/copy writing, content marketing, and social media skills. KEY ACCOMPLISHMENTS WEB AND INTRANET MESSAGING / SOCIAL MEDIA INTEGRATION Created content, provided oversight of Solstice Neurosciences’ external website via CMS system. Led the development of their intranet site. Develop and implement integrated social media marketing campaign for Furniture From The Barn & Co., a sustainable furniture company, and the New Garden Township Garden Growers Farmer Market. Created email marketing campaign for Furniture From The Barn & Co., generating a successful 63% open rate, and above-average click-through and conversion rates. Develop monthly email marketing newsletters for New Garden Growers Farmers Market that generate excellent open rate/click-through rates and ultimately increase market attendance and sales. Generate weekly email marketing communications for WordScience, a PR and communications company. Copywriting and editing services for on-line help communications and instructional documents for AZ. COMMUNICATIONS / COPYWRITING / EDITING Writing and editing surgical product-support materials while ensuring consistency and correctness of company style and brand guidelines for Synthes Medical Devices. Develop creative copy for promotional pieces as needed. Generated all corporate communications for Solstice Neurosciences including inter-/ intranet messaging. Provided copywriting, editing and graphic assistance for Looptwork’s introductory promotional presentation which resulted in a more visually compelling story. Generated a variety of Astra Zeneca (AZ) corporate operational/informational communications for 4,000+ sales force. Developed content for successful AZ employee integration hotline to address concerns regarding merger. Created clinical change communications for global AZ R&D stakeholders. Recognized for new and comprehensive reporting of Clinical Development’s end-of-year performance summary. BRAND MANAGEMENT / SPEECH WRITING / PRESS RELEASES Brand Planning Manager for AZ’s NEXIUM. Successfully managed key brand leadership team communications, strategic planning messaging, recognition initiatives and performance/satisfaction surveys. Developed promotional materials for C. Kelly Construction, a construction and carpentry business, including new logo, company brochure and customer communications; also developed invoice and quote documents. Speech writing and sales force messaging for AZ VP of Sales and AZ Oncology National Sales Director. Managed PR initiatives and awareness activities for Solstice Neurosciences. PRESENTATIONS / TRAINING MATERIALS / CONVENTIONS Developed user-friendly editing e-tutorial document for Synthes Marketing Services department. Wrote interviews; developed investigator presentations, surveys, intranet communications, performance summaries, newsletters and training materials for AZ Clinical Development. Provided editorial services for corporate investor presentations for Solstice Neurosciences and Neuronascent. Accountable for all Adolor convention-related communications, including trade show selling/training content. Managed national convention program for Solstice Neurosciences, including sales meetings/launch event. Overall accountability for development and execution of Novo Nordisk’s strategic marketing/promotional efforts at 25 + national pharmaceutical conventions annually. PROGRAM DEVELOPMENT / ADVOCACY INITIATIVES Developed AZ patient education sales tool subsequently purchased by major pharmaceutical company resulting in $50,000 in revenue. Successfully recruited, trained and mentored college interns, subsequently hired into AZ Sales Operations. Responsible for all Solstice Neurosciences patient advocacy initiatives. Built strong relationships with over nine key associations and advocacy groups.
DIANE K. MURRAY
[email protected] Page 2 PROFESSIONAL EXPERIENCE Synthes USA, West Chester, PA Contractor – Copy Editor: Marketing Communications August 2011 to present Provide creative copywriting and accurate editing services to the Marketing Services & Communications team for product support materials such as surgical technique guides, charts, and training program brochures. Independent Consultant: Communications/Marketing March 2009 to present Manage integrated media campaigns, marketing and communications strategies, content development and production for various small-business clients in retail, sustainable and service industries. Clients include: New Garden Growers Market, New Garden, PA – sustainable vendors & farmers market WordScience, Winchester, KY – PR & communications company Furniture From The Barn & Co., Nottingham, PA – custom-built barn wood furniture Looptworks, Portland, OR – “green” company that creates clothing/gear from “upcycled” textile excess C Kelly Construction, Nottingham, PA – construction and carpentry business AstraZeneca Pharmaceuticals, Wilmington, DE August 2010 – March 2011 Senior Communications Manager – Corporate Affairs (part-time) Received Bravo Award and Recognition & Reward certificate for successful Field Leadership meeting communication planning and execution. Contractor – Marketing/Communications Management September 2007 – August 2010 Project Manager for short-term, product-specific launches, promotions, sales force training, conventions and educational initiatives. Clients include: AstraZeneca Pharmaceuticals, Wilmington, DE (July 2009 – August 2010) Adolor Corporation, Exton, PA (March 2008 – March 2009) AstraZeneca Pharmaceuticals, Wilmington, DE (September 2007 – March 2008) Solstice Neurosciences, Inc., Malvern, PA February 2005 – September 2007 Business Operations & Communications One of the first five employees hired into a new biopharmaceutical company established to acquire, commercialize and further develop an injectable botulinum toxin type B product. AstraZeneca Pharmaceuticals, Wilmington, DE 1997 – 2005 Field Sales Liaison – Oncology (June 2003 – February 2005) Received Sales Value Award for co-development of the 2004 national sales meeting motivational video. Strategic Communications Manager – Oncology (October 1999 – June 2003) Steering committee member for Oncology’s “Women in the Workplace” initiative. Manager/Writer - Employee Communications (January 1999 – October 1999) Manager: Education and Home Health Services - SDMS, Inc. (July 1997 – December 1998)
EDUCATION / PROFESSIONAL AFFILIATIONS Chestnut Hill College – Philadelphia PA BS, Business Communications and Marketing - 3.7 GPA Temple University – Philadelphia, PA Editing/Proofreading Certification
