Bryan Lindler is a skilled marketing professional with a passionate focus on customer satisfaction. Bryan is willing to ...
Bryan Lindler
[email protected] / 704-421-8485 SUMMARY OF QUALIFICATIONS Skilled marketing professional with a passionate focus on customer satisfaction. Extensive experience working with Fortune 100, mid-size and startup organizations. Successful track record developing and implementing marketing strategies in both business-to-business and business-to-consumer environments. Developed brand strategies and managed all channel and brand marketing initiatives. CORE COMPETENCIES
Marketing Strategy Planning / Development /Tactical Execution Marketing Performance Metrics Online Planning / Execution Digital and Social Media Event Marketing / Trade Shows Marketing Sales Literature / How To Guides and Videos
In-Store Merchandising / Signage Product Demonstrations – Live / Online Direct Mail and Print Advertising Television and Radio Advertising Data Analysis Budgeting / Forecasting
Credit Acquisition / Development Brand Positioning Product Launch Product Pricing Agency Management Competitive Analysis
PROFESSIONAL EXPERIENCE Retail Marketing Manager Otto Environmental Systems, North America, Inc., Charlotte, NC
12/13 - Present
Privately held manufacturing company selling waste containers and specialty products to companies such as Wal-Mart, The Home Depot, General Motors and Electrolux. Role Defined: Instrumental in launching company’s new retail division. Developed a line of products for the retail sector; developed go to market strategy with sales support tools to acquire new customers. Managed pricing on products being presented to potential retail clients. Managed three outside factories providing production forecasts and procuring all materials and supplies for production. Key Achievements: Home Depot Product Line Review: Awarded several items in Home Depot’s Southern Division (687 stores). Ongoing management of Wal-Mart program – YTD growth rate +20%; in progress with online program with Staples. Offsite Factories: stabilized supply chain issues that led to disruption of production. Marketing Consultant BSH Bosch & Siemens Home Appliance Group, Huntersville, NC
June 2013 - Nov-2013
BSH is the world's third largest leading manufacturer of high-end appliances and sells under the Bosch, Thermador and Gaggenau brands in the U.S. Bosch appliances are sold at Lowe’s, Best Buy, Sears HH Gregg and independent retailers. Role Defined: Short term assignment to help the Bosch team launch a new line of kitchen appliances and manage the trade marketing program for Lowe’s – Bosch’s largest retail account.
Collaborated with sales team on developing and executing co-marketing plans for retail customers; developed marketing planning calendar; responsible for weekly monitoring and reporting of Lowe’s appliance marketing efforts including, print, broadcast, online and in-store merchandising. Managed Bosch brand page on Lowes.com; partnered with Lowe’s online merchant for promotions, content updates, product demos and videos, and emails and launch of new kitchen appliances.
Key Achievements: Kitchen Appliances: Connected the Bosch launch plan to a major Lowe’s initiative with their in-store designers giving them incentive to up sell to a premium brands like Bosch. Developed intranet site for Lowes associates to train on product feature/benefits; leveraged videos featuring spokesperson for new kitchen appliances, promotional pages, and online “chat” with a Bosch product expert. Result: Program supported sales team in their objective to increase partnership with retail client and increase Bosch cooking appliances by 8%. Online Merchant Rapport Enhancement: Improved relationships with Lowes.com team; Results: Secured online support for 4 major promotions during tenure.
Seasonal Strategy Marketing Planning Manager (2012-2013) Product Marketing (2009 -2012) Divisional Marketing (2005 – 2009) Commercial Business Marketing Manager (2000 - 2004) Lowe’s Companies, Inc., Mooresville, NC
May 1998 - March 2013
Lowe's Companies, Inc. is a FORTUNE® 100 home improvement company serving approximately 16 million customers a week in the United States, Canada and Mexico through its 1840 stores and online at lowes.com. Role Defined:
Seasonal Strategy Planning Manager Summer Season - $14 Billion Sales Volume: developed marketing plan for key sales period (May – July); leveraged consumer research, sales data and competitive analysis to develop and execute marketing strategy. Collaborated with key departments – merchandising, Lowes.com, store operations, social media, public relations and advertising agency partners to support marketing plan and consistent execution of strategy. Product Marketing Manager - $10.1 Billion Sales Volume: Collaborate and partner with merchandising, branding and logistics to develop consumer marketing plan for key products. Managed relationships with merchandising; spearheaded marketing launch plans for products; garnered cooperation from other departments to support plan; approved copy, content and photography. Categories include Tools, Electrical, Lighting, Lumber, OPE, and Grills. Played strategic role with private label brands KOBALT and UTILITECH. Supervised Marketing Specialist. Divisional Marketing Manager – $7.4 Billion Sales Volume: Responsible for marketing plan for new stores; developed marketing programs for underperforming markets, highly competitive markets and markets impacted by natural disasters. Led all efforts collaborating with key departments and stakeholders. Supervised Marketing Specialist. Commercial Business Marketing Manager - $2.5 Billion Sales Volume: Marketed to Homebuilders, Remodelers, Electricians, Plumbers and Property Managers. Analyzed and segmented customer base, developed value proposition; supervised new graphic standards and implemented marketing communications plan including direct mail, trade shows, trade magazines and radio; developed store communication program for sales associates. Partnered with merchandising to secure product offers. Supervised Marking Manager and 4 agency associates.
Key Achievements:
Seasonal Strategy Marketing Manager: Developed plan for $14 billion summer selling season focusing on nursery and garden, patio furniture, grills and outdoor power equipment. Results: Comparable store sales increased 10% from $14.2 billion to $15.7 billion. Product Marketing – Power Tools: Prior to assuming responsibility for tools, the division had missed plan for 4 consecutive years. Partnered with merchandising in gap analysis study to identify opportunity to stimulate sales in tools resulting in launching the PORTER CABLE 18V tools. Initiative was top priority of Merchandising VP. Developed messaging that leveraged brand heritage and core product benefits to the end user. Media included print, television, radio, digital, email, product demos and videos, in-store merchandising and public relations and events. Results: Led cross-functional team in successful launch of PORTER CABLE 18V power tools exceeding $90 million sales goal by 3%. Divisional Marketing Manager: Competitor Plan: HH Gregg moved into the Atlanta market and significantly eroded Lowe’s market share in appliances. Captained the marketing response plan and worked collaboratively with merchandising, store operations and advertising production to execute plan. Results: Program reversed negative sales trend - comparable store sales grew increased from a -2% to a +4%. Plan was used as a model in other markets producing similar results. Underperforming Store Plan: Developed marketing plan for 93 underperforming stores in Texas; performance was impacting sales in the entire division and was being questioned from Wall Street Analysts. nd Results: Plan reversed a negative comparable sales trend for 2 half of the year and generated over $60 million sales increase and momentum going into the next fiscal year – these stores led the company in comparable store sales increase. Commercial Business Marketing Manager: Assumed marketing responsibility for underperforming commercial business area – sales had declined for 4 consecutive years; segmented and classified customer base and developed direct mail program. Results: Comparable store sales outperformed company sales every year during tenure with an overall 8% growth rate and 20% increase in profit margin from acquisition of more profitable customer segments; spearheaded company customer appreciation events; grew proprietary business credit programs by 14%.
EDUCATION Education Bachelor of Arts, Journalism (Advertising Sequence) University of North Carolina
