Marketing Assignment Promotion Strategy

2.4 Promotion Strategy

 Nestle are using promotional strategy to promote their product which is milo for convincing convincing their target customers that their goods and services which are offered to provide a differential advantage over the competition. Milo is convincing their customer that children will be more energetic, sports man will be more powerful, and students will be more active if they consume Milo. These promotional strategies which are: 1. Advertisin sing Nestle Company  uses one of the marketing communications which is advertising to

 promote this product which is Milo. According to the market researches, the maority of people prefer to watch T! channel when they are free at home. Therefore, Nestle "ompany uses the maor media type which is Television. #or an e$ample, the main channel in %.& which are MT!, MT!, &tar Movies, cartoon network whereas in Malaysia Mala ysia are NT!', T!1 and T!(. )ence, the company manages to promote their product through television advertisement effectively. effectivel y. The main purpose of this advertising is increasing product awareness and attracting wider consumer. Outdoor media is one of the marketing strategies which is using by Nestle "ompany.

 Nestle "ompany almost sponsor all type of sport event and also collaborate with Ministry of &ports and *outh in order to organi+e national and international sport event. #or an instance, Nestle M- erhad had sponsored The Malaysian )ockey #ederation National %nder 1/ championship for the N&" Trophy in March 11,011 and and pres presen ented ted 2M(3 2M(3, ,  in cash cash as spon sponsor sorsh ship ip towa toward rdss the the champ champio ions nshi hip. p. #urthermore, Nestle Milo also open a booth in every event they sponsored and giving out free Milo drinks. 4t is really effective since it can instill relationship between  product and consumers.

Internet is another huge media for advertising Milo. This may include websites, web

 pages, blogs or social networks such as #acebook and 11street. Nestle have their own website which is www.nestle.com www.nestle.com more  more than 1 countries are registered under this website. Nestle also have their own website for each product that they sell e.g. www.milo.com.my-- which www.milo.com.my which is estima estimated ted around around (, (, products products worldw worldwide. ide. 4t is established so that consumer can easily find information about their particular product and also as a medium for consumer to leave their suggestion in order for Milo to improve improve their product. Moreover, Moreover, consumer consumer can visit the online shopping shopping website to

 buy milo without going to shopping mall. "onsumer can be order their products from this website 11&treet or 5a+ada. 4t is really more convenient to save cost and time.

Printed media includes newspapers, maga+ines as well as posters. Nestle promote

Milo in children6s maga+ine since they are the main target market for the product. The advertising should support public figures such as %mer Akmal in order to attract sportsmen and children who involves in sports. 7osters are usually distributed to all wholesaler and retailers who are selling Milo which can help people to recogni+e the  places that do sell Milo.

2. Sale Promotion

7romotional activities is one of the effective way to increase sale volume. Nestle "ompany offers some promotion discount or giving free gifts to attract consumer to  buy. #or e$ample:

Free 200ml Milo on purchase of 6 cans: 4f the customer buys / cans of Milo, they will get 1 free small pack of Milo and this promotion valid for some period.

 Buy 1kg Milo and get a free cup: This is the second activity of Milo to promote their product. 4f the customers buy 1 89 pack of Milo, they will get 1 Milo "up. This kind of promotion will attract all the kids and even the adult to buy it. 3. Public elation

 Nestle "ompany also provide supports to National Marathon for helping underprivileged children. The M45 Marathon ;)elp 9ive &hoes< campaign called on runners from all walks of life to come together in order help provide thousands of  underprivileged children with running shoes. There are more than 0, runners  oining the (=th National M45 Marathon. As a result, over =, public school children each received a brand new pair of running shoes, shoes that they can use for  school, for sports and other activities.

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