ASSIGNMENT ON THE STUDY OF A BRAND AND ITS PRODUCTS: VERSACE
SUBMITTED BY SHUBHANGI AGARWAL
SUBMITTED TO PROF. SANTOSH TARAI
DEPARTMENT OF FASHION MANAGEMENT STUDIES NATIONAL INSTITUTE OF FASHION TECHNOLOGY BHUBHNESHWAR MINISTRY OF TEXTILES, GOVT. OF INDIA c c c c c
INTRODUCTION ± VERSACE
cVersacec c c c c c c c c c c c Vc cc cc c c c c c c cc c cc! c c !c" c# $c c c cc !! c V c c c c c c c c c c c c c !%c c c & c c c c !%c c c !c c c c ' c c c c c cVcc c(c c cc c c c c c c c c c ! c c c c c c c c c)c ! c c ! c c c c cc !ccc c c) c* c c! c c c+c c ccc c c c cc c c c c%c c" !c c cc cc c c c cc cc,-c c(-cc ' 'c c cc! c c c cc c!c! c c c c c c c c %. . c c c c c / c# c0 c c c c1 c# c1 c2 c c c 2% c +c c c ! c c c c / c c *c c # c c cc cc c c c c! c ! c cc c c cc ! c c c c c c c c !c c c c c c !%ccc c c cc c c c ccc cc'c c cc cc'c'c c 3c
THE PRODUCTS c
Vc c 'c c c !%c cVersacec Vc 4c c c # cc2c# cc+ !c# c c cc # c c
c c c c c c c cc cc /55 cc c c # c c c . c c ! c c 6c c c ! c c !c c c c + c ! c cV c c cc c c c cc c c c c c c c %c c c c c c c c c c cc c # c c c c . c c c c c c c c c c ! c c c c c c c c c c c cc c cc c%c 5c c c c cc c c c c 7 7c c !c c %c c c !c c c c !c c c + c c c c c Vc c c c c c c c ,--c c c c c c c c ! c c c c !c c2c# cc c c c c c !c c c . c !c c c c c c c c c c ' c c ! c c V c c c c c 89c c c c c c --c ! . c c c c c . c cc c ! c 'cc c cVc!cc c c c. c c c c c c c c c c ! c c c cc: & c ccVccc! cccc c cc c c c c ! c ccc c cc ! c
cVc !c c' c !c c c cc c c'c!c c c c c c
c c c c c c !c c c ! c ccVccc c c cc c' c c c c c c c cc 'c cc!cc!c c cc c c! c c c c c cc!% c c c c ;%c c c c c c c c c c c A !c c) c c0 c2 ' cc c
MARKETING STRATEGIES
/ c 0 c c # !! c c ? c c c %c c c c c % c c % c V c % c c ' c c c c c c c c c !%c c !c c c
cc c! c c c Vcc 'cc' cc ccc c)cc c c c c c !%c c c c c !%c c ' c ! c c c c c c c c c c 'c c !c !% c c c c c c c c c !c c c c & 'c c c c? c c 5c c c c ! c . c c c c
c c c c c c c + c c c c c c c c c 'c c c c 'c c c c c %c ; c )' c / c " c c 0' c + c c 4c -Hc c 8Hc c c c! cc !c !ccc c
; c c 'c c c c ! c c c c c c FFc c + 'c c c c !c c c c c c c c c c c c c c !5 c c* c c cc!c c c c! c !c 'c
c c c c c c c c c c c c !c cc! c c!cc ccc !! c c !c c %c c c c c c c 3c Vc c c c ! c c ! c >!c c c c ! c c c c c c c c'cc c !c> c c cc c%cc c %cc c c c ccc 'c c cc c ccc
c'c! c cc c c!c V cc Fc c c c cc! c c!c cV c c c c c ! c c % c c c c c c c c c c c c c ' c c c %c c %c c c 'c ! c !c c!c cc!5 cc c c c 0")>?c1E/)>=>4c1c cc ' cc c cc c 0 c c c c c !c . .cc c c c ' c c c cc!%c !c!c c cc !!c cc2c# cc . c . c c c c c !cc
Thank you for interesting in our services. We are a non-profit group that run this website to share documents. We need your help to maintenance this website.