Marketing A Product To Patriotic Person

 

Assignment Of  Marketing Management

Submitted To: Dr. Raju Rathod

Submitted By: Shikha Karamhandani Ro!! "o. : - #$%&' Di(ision: - A

 

Meaning and Defnition o Personality Personality has been derived from the Latin word ‘ Persona’ which means ‘mask ’’.. Personality is a patterned body of habits, traits, attitudes and ideas of an individual as these are organized externally into roles and statuses and as they relate internally to motivation, goals and various aspects of selfhood. According to obert Par! and "arnest #urgess Personality is the sum and organization of those traits which determine the role of the individual in the group.  $he Big Five personality traits , also !nown as the fve actor model %FFM&, is a widely examined theory of 've broad dimensions used by some   psychologists to personality and psyche. psyche . $he 've factors psychologists to describe the human personality and have been de'ned as openness to experience, experience , conscientiousness conscientiousness,, extraversion extraversion,, agreeableness agreeableness,, and neuroticism. neuroticism.

Patr triioti tism sm Pa Patriotism  is) genera!!y s*eaking) u!tura! attahment to one+s home!and home!and or  or de(otion to one+s ountry) a!though inter*retations of the term (ary ,ith ontet)  ontet)    and *o!itia!  *o!itia! ideo!ogy. ideo!ogy. t is a set of one*ts !ose!y re!ated to those geogra*hy and geogra*hy of nationa!ism nationa!ism..

/atriotism in business is !inked to (a!ue systems. t isn0t just about 1Be ndian) Buy

ndian0 but the (a!ues that define the ndian at the ore) those that make him re*resent ndia. 2a!ues !ike integrity) honesty) se!f!essness) non-(io!ene3harmony)

 

in!usi(eness) rising against odds and being suessfu!) !oa! in(entions that hange !i(es) a!! of ,hih bring the s*irit of *atriotism a!i(e.4

Personality Traits o o a Patriot( #. S*eia! S*eia! affeti affetion on for for one+s one+s o,n o,n ount ountry ry 5. A sense of *ersona *ersona!! identifiat identifiation ion ,ith the ount ountry ry &. S*eia! S*eia! on onern ern for for the ,e!!,e!!-bei being ng of the the ountry ountry 6. 7i!!ing 7i!!ingness ness to sarifie sarifie to *romote *romote the the ountry ountry+s +s good good $. Aware o the rights and the duties 8. Fight or a better nation

hat is Patriotic Marketing! /atrioti marketing in(o!(es the use of *romotiona! strategies that on(ey a sense of nationa! *ride. 7hen om*anies inor*orate images and s!ogans designed to a**ea! to onsumer *atriotism into their marketing strategies) they are using *atrioti marketing. This ty*e of marketing an in(o!(e: •

9i(ing *roduts *atrioti names

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Designing *akaging that features *atrioti o!ours and images

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Making s*eia! offers to mi!itary *ersonne! and (eterans

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m*hasi;ing the use of domesti materia!s and manufaturing *roess

Patriotic Themes in Marketing "trategies