Market Research On Maggi

 

INTRODUCTION OF NESTLE

   Nestle was formed in 1905 by the merger of the Anglo-swiss Anglo -swiss milk company, compa ny, established

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in 1866 by brothers George Page and Charles Page and Farine Lactee Henri Nestle. •

   Nestle product includes Baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods and snacks.

Founded:  Anglo-Swiss condensed Milk Company (1866) Farine Lactee Henri Nestle (1867)  Nestle and Aglo Swiss (1905)

Founder:  Henri nestle, Charles Page, George Page

Head quarters:  Vevey, Vaud, Switzerland .

 Nestle has 447 factories, operates in 194 countries and employs around 339000 people.

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INTRODUCTION OF MAGGI

 Nestle India ltd, the Indian subsidiary of the global glob al FMCG major, Nestle SA, introduced in India in 1982, with its launch of Maggi 2 minute noodles, an instant noodles product. instant With the launch of Maggi noodles. It’s created an entirely new food category – instant noodles  –   in Indian packaged food market. Because of its first  – mov mover advantage, it’s successfully managed to retain its leadership in the instant noodles category even until the early 2000s.  Nestle offered a variety of culinary products such as instant noodles, soups, sauces and ketchups, cooking aids etc.

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MAGGI INDIA Nestle India limited is the market in Indian noodles market with its Maggi brand of noodles which was pioneer brand launched in 1983 in the packaged food market of Indian. It took the challenges and established Maggi in Indian market considered to be conservative and typical about food consumption.

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PROBLEM STATEMENT The vision of MAGGI is more relevant than ever before as Maggi has become a synonymous with taste and quality. They strive to build on the ambition of Julis Maggi of making delicious, quality and balanced food accessible to all, as homes across world use Maggi to cook up delicious meals day after day. In India, Maggi instant noodles were very popular; Nestle had a 90% share in India. In June 2015, it was reported in India that tests had found high amounts of lead and MSG in Maggi noodles, and FSSAI(Food safety and standards authority of India) ordered country-wide withdraw and recall for all 9 variants of Maggi Instant Noodles and Oats Masala Noodles. With the Maggi ban hitting sales of company's compan y's other products as well. Bringing the instant Maggi noodles brand back to the market will be our top priority and  back to Indian shelves. The company has also identified other categories and looking at opportunities of introducing new products to overcome the challenge. Maggi recalled stock worth nearly Rs.320 crore from the shelves and paid 20 crores t a cement factory to burn the product. In addition, corporate affairs ministry imposed an Rs 640 crore fine on Nestle India for the presence of MSG (mono sodiumgultamate) and lead beyond  permissible limit.

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RESEARCH DESIGN Research type: Descriptive. Source of data: secondary data, survey through questionnaires. The research will be carried out in the form of survey. This will include primary research and secondary research as stated below. The survey research method will be descriptive research design. Each respondent will be interview through questionnaire. The sample will be selected by simple random sampling method. The survey will address ad dress the following information area. Sample size: 200 Sample area: Dharwad. Sample frame : Households. Sample size calculation: At 5% los

= 195.92≈200  For the convenience of conducting the survey we are going with sample size of 100 Where, n - Sample size Z =1.96 from statistics table P –  Probability  Probability of decrease in sales from an article of TOI d – 5% 5% LOS

Information area: The objective spelt out can be elaborated into specific information areas to be studied.

  How the customers are being influenced by the comeback strategy of Maggi?

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  How do people see Maggi after the problem that it encountered?

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  How do people associate themselves with Maggi?

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OBJECTIVES   To see whether the people are aware about the problem associated with Maggi.

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  To understand the influence of Maggi as a brand on consumer mindset.

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  To understand the people perception about the product before and after the problem.

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  To see whether the age and consumer pattern are dependent on each other

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APPROACH The approach is the way used to address the problem and objectives are designed to address that  particular problem, the problem associated with Maggi is that the presence of the chemicals that is lead and mono sodiumgultamate. To address the objectives we have conducted survey through questionnaire and the survey has  been conducted in the locality of Dharwad which includes the age ranging from 12 years to 45 years.

Descriptive Research 

Research objective calls for more detailed data on a specific topic; you’ll be conducting quantitative descriptive research. The goal of this form of mar market ket research is to measure specifi specificc topics of interest, usually in a quantitative way. Descriptive research depends on the survey method, on the sample size that we undertake in our studies. Surveys are the most common research instrument for descriptive research. As we are studying the consumer behavior of Dairy milk Chocolate we have chosen the descriptive type of research for our convenient study.

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Survey method

       

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Survey method is suitable to collect primary data about the Maggi.

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Easier to find the target population.

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We collect information from consumers

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Survey method useful to find out the awareness of the consumers towards the product.

Data collection:

  Primary Data collection:

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Under the primary method we shall take up the survey method, where in we will select a sample population according to which we will further proceed with the questionnaire method. In the project as we are using the descriptive method, we will have to rely on the questionnaires that will be filled by the consumers of Maggi. And also on the observations will the primary source derived.

  Secondary data collection:

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For the secondary data we will have to depend upon the sources like newspapers, journals, research studies and other sources will be used. Sampling method used is non probalistic sampling for convince, and also the Maggi everyone is aware of and also consumes (i.e maximum number of people). Hence this method of sampling is used. Sampling frame  we are using in our research is the households and paying guests nearby Gandhinagar, kalyanagar and Srinagar these areas are selected because of the availability of the consumers of our target population on which the survey has been conducted as the selected age

group is between11-45. Sample size - 100

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HYPOTHESIS TESTING

1.  To check whether people are aware about the problem associated with Maggi Ho :  Not more than 30% of people are aware about the problem associated with Maggi (µ