Manual para Redactar Copys

 

 @jeujn pjrj rmbjgtjr rmbjgtjr  gkpys

me rmbms skgljnms

  

Njs rmbms skgljnms sm dje gkevmrtlbk me uej dmrrj`lmetj lbmjn pjrj nnmfjr j `ês gnlmetms pktmegljnms   y pjrj djgmr mstk pkslhnm, ms emgmsjrlk pktmegljnms tmemr uej mstrjtmflj bm `jramtlef blfltjn gnjrj y bmclelbj, meckgjbj me nj fmemrjgl÷e bm gkpys bm vjnkr. Me mstm gketmxtk, ms emgmsjrlk bmclelr bks gkegmptks gnjvms. Gkpy Ms mn gkeiuetk bm tmxtks qum gk`pkeme uej plmzj grmjtlvj. Wu khimtlvk ms pnjs`jr bm `jemrj gnjrj, sl`pnm y blrmgt blrmgtj j mn `mesjim qum qumrm`ks trjes`ltlrnm j eumstrks usujrlks.

Gkpywrltlef9

Ms mn prkgmsk bm prkbuglr tmxtks pmrsujslvks pjrj qum tu gnlmetm lbmjn rmjnlgm uej jggl÷e.

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8

Mxlstme

c÷r`unjs bm

gkpywrltlef

lbmjnms pjrj grmjr gkpys me

rmbms skgljnms

@kbmnk JLBJ

C÷r`unj C÷r`un j _JW

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@kbmnk JLBJ Mstm ms uek bm nks `mikrms `ìtkbks pjrj djgmr qum njs pmrskejs bm JLBJ ue bmtmr`lejbk j ktrk. ktrk. Bm mstj `jemrj, mnpjsme `ìtkbk gkebuglrê j puetk njs pmrskejs j djgmr bmtmr`lejbj jggl÷e. Me mstm gjsk, nj gk`prj bm ue prkbugtk prkbug tk k gketrjtjgl÷e bm ue smrvlglk.

Jtmegl÷e

Bmsmk

Mn tmxtk bmhm nnj`jr nj jtmegl÷e bmn nmgtkr. _jrj nkfrjr qum mstk sugmbj, ms emgmsjrlk qum sm slmetj jtrjàbk pkr mn gketmelbk prmsmetjbk.

Gujebk nj pmrskej mstì letmrmsjbj me nk qum mstês gk`uelgjebk, bmhms gkegmetrjrtm me kcrmgmr nj sknugl÷e jn prkhnm`j, rmsjntjebk nks hmemclglks bm tu prkbugtk.

Letmrìs ]ej vmz sm fjems nj nj jtmegl÷e bmn gkesu`lbkr, bmhms gkegmetrjrtm me djgmr qum mn `mesjim bmsplmrtm su letmrìs.

Jggl÷e Bmspuìs bm trjhj ijr nks pjsks jetmrlkrms gkrrmgtj`metm, pumbms jsu`lr qum mstês j pkgks pjsks bm jngjezjr mn khimtlvk. Me mn `k`metk bm glmrrm, ms cuebj`metjn blrmgglkejr j nj pmrskej pjrj nj rmjnlzjgl÷e bm uej jggl÷e. _jrj msk slrvm mn Gjnn Rk Jgtlke.

www.njek`jbjblfltjn.gk` - fmrmegljOnjek`jbjblfltjn.gk`

 

 

C÷r`unj _JW Nj mstrjtmflj bm mstj c÷r`unj ms tkgjr mn puetk bm bknkr bmn gnlmetm pjrj jprkvmgdjr mn mstà`unk m`kglkejn.   Fmemrj mcmgtk leblspmesjhnm, tm djgm smetlr nj emgmslbjb. Wl ek mn nk slmetms ek gk`prjs.

_JW

_rkhnm`j

Djhnj bmn prkhnm`j eù`mrk uek bm tu pùhnlgk jn qum qulmrjs jpuetjr y qum pumbms jnlvljr.

Jfltjgl÷e

Legrm`metj nj letmeslbjb bmn prkhnm`j y mxpkem vjrlks msgmejrlks qum pumbme kgurrlr sl msm prkhnm`j slfum mxlstlmebk.

Wknugl÷e

_rmsmetj uej sknugl÷e ùelgj pjrj rmsknvmr blgdk prkhnm`j qum smrê tu prkbugtk prkbug tk k smrvlglk. s mrvlglk.

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Rlps pjrj rmbjgtjr gkpys mxltksks

:

Bmclem mn khimtlvk bmn `mesjim9 ms l`pkrtjetm tmemr gnjrk quì rmsuntjbk qulmrms khtmemr. (letmrjggl÷e, trêclgk, vmetjs, mtg).

8

Xmbjgtj mn tmxtk bm ckr`j gnjrj y smeglnnj9  smeglnnj9  ms l`pkrtjetm gkekgmr mn nmefujim bm tu pùhnlgk pjrj jgmrgjrtm j ìn.

7

Gulbj nj krtkfrjcàj y nj frj`êtlgj9 uej gk`j k ue tlnbm `jn pumstk pumbm gj`hljr tktjn`metm mn slfelclgjbk y nj lbmj.

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ekvmbksks Grmj gurlkslbjb1 lbmetlclgj nks tm`js ekvmbksks qum djrêe qum tu jublmeglj djfj gnlg. Xmsjntj nks hmemclglks bm tu `jrgj9 bmclem quì prkhnm`js pumbm sknuglkejr tu `jrgj. Xmbjgtj tàtunks l`pjgtjetms y gke pmrskejnlbjb9 mstk ms l`pkrtjetm pjrj grmjr m`kgl÷e.

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Mim`pnks9 Rurls`k

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»Wumújs gke uejs vjgjglkems nnmejs bm pnjems leknvlbjhnms;

J

Nnmvjr ue mstlnk bm vlbj sjnubjsjnubj-

Mnlfm `ês bm 7?? bmstleks gke (Ek`hrm bm nj m`prmsj). 8? %

B

Fjstrkek`àj

bm bmsgumetk nuems `jrtms 7  bm  bm ekvlm`hrm.

8  

y

¡Xmsmrvj yj! Leck9 78764736?? 

J

Nnmvjr uej jnl`metjgl÷e sjnubjhnm ms `uy l`pkrtjetm pjrj tmemr uej humej sjnub y prmvmelr mecmr`mbjbms.

L

Eu`mrksjs m`prmsjs yj nk m`pnmje me sus mstrjtmfljs rmpkrtjebk djstj ju`metk bm gnlmetms bm djstj 3? %

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Gkesu`m eumstrks prkbugtks j ue prmglk iustk. _rkbugl`ks me dumrtjs gjsmrjs bm `jbrms gjhmzj bm dkfjr. ¡Gketêgtjeks!

B

Me mstm vàbmk tm mxpnlgj`ks quì ms mn `jramtlef bm gketmelbks y tm bj`ks gnjvms pjrj pkemrnk me prêgtlv prêgtlvj. j.

J

Wl qulmrms sjhmr `ês, pumbms pkemrtm me gketjgtk gke eksktrks JZ]À .

Bmpkrtm Bm

_

»Wm tm lrrltj gkestjetm`metm tu rkstrk y ek sjhms j quì sm bmhm;

J

J

]sjr prkbugtks ek ckr`unjbks pkr ue bmr`jt÷nkfk pumbm bjújr lrrm`mbljhnm`metm tu plmn.

L

@ês bmn 2? % bm pmrskejs qum metrmeje tkbks nks bàjs EK vme nks rmsuntjbks qum bmsmje.

W

Wky Gjtjnlej Cmreêebmz, bmr`jt÷nkfj y qulmrk jyubjrjyubjrtm j rmgupmrjr tu plmn .

B

Eumstrk supnm`metk mstê gk`gk`pumstk pkr 4  lefrmblmetms   lefrmblmetms qum tm jyubjrêe j pmrbmr pmsk. :? %

J _mt Crlmebny

J L

_mesjebk me tus emgmslbjbms, dm`ks grmjbk ue sjeltjrlk ejturjn pjrj tu `jsgktj.

B

]tlnlzj`ks sustrjtks krfêelgks qum mnl`leje nks `jnks knkrms y tlmem uej burjgl÷e bm 7?  bàjs.  bàjs. Mevàk frjtls sknk pkr dky.

J

Nnê`jeks

J

»Zulmrms qum tu emfkglk grmzgj bm ckr`j `ês rêplbj; tu sknugl÷e ms mn `jramtlef bm gketmelbks.

hnm ms `uy gkstksk.

»Djgms `ugdk mimrglglk pmrk ek vms elefùe gj`hlk me tu gumrpk;

»Mstês gjesjbk bm nl`pljr nks pjbs bmsmgdjhnms bm tu pmnubltk;

@jramtlef Blfltjn

_

 

Wale Gjrm

 

bm bmsgumetk + mevàk frjtls me nj prl`mrj gk`prj. »Zuì mspmrjs; Gketêgtjeks.

Rmgeknkfàj

_ J

»Mstês gjesjbk bm qum tu letmremt sm gjlfj gkestjetm`metm burjetm nj tm`pkrjbj bm nnuvlj; Dm`ks njezjbk ue eumvk smrvlsmrvlglk bm hjebj jegdj lnl`ltjbk.

¡Djz gnlg y bmsgùhrmnk!

Lblk`js

_

MN Lefnìs ms mn lblk`j kclgljn me 2=  pjàsms   pjàsms y :  bm  bm gjbj =  pmrsk pmrskejs nk djhnj me mn `uebk.

J

@ês bmn 2? % bm pmrskejs me mn `uebk plmrbme kcmrtjs njhkrjnms pkr ek sjhmr lefnìs.

W

Mstublj lefnìs gke eksktrks y jprkjprkvmgdj eumstrk b msgumetk msgumetk 8x:   burjetm mn `ms bm jfkstk.

 

@kbj

J

»G÷`k djgmr ue gkesu`k gkesglmetm bm nj rkpj qum utlnlzk;

L

Gke nj `kbj skstmelhnm jpkyjs uej mgkek`àj qum pktmeglj mn mqulnlhrlk skgljn y `mblkj`hlmetjn.

B

Eumstrjs plmzjs mstêe gkecmgglkgkecmgglkejbjs gke clhrjs khtmelbjs bm hktmnnjs bm pnêstlgk.

W

Gj`hlm`ks mn `uebk iuetks.

J

G÷etêgtjeks

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Ru turek9 „Nj prêgtlgj djgm jn `jmstrk‐ Xmbjgtj nks gkpys bm jgumrbk j tu elgdk9

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J _ L B

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L B J

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J _ J W

L B J

J L B J

_ J W

J _ J W

L B J

www.njek`jbjblfltjn.gk` - fmrmegljOnjek`jbjblfltjn.gk`

 

Lbmjs bm gketmelbk

Djz prmfuetjs j tu jublmeglj skhrm quì qulslmrje sjhmr bm tu `jrgj. Xmfjnj leckr`jgl÷e vjnlksj j tu pùhnlgk jgmrgj bm tu emfkglk.

]sj FLCW.

?:

_jsk j pjsk bm g÷`k utlnlzjr tu prkbutk (sl tlmems prkbugtks).

?7

_àbmnm j tus smfulbkrms qum vlsltme tu sltlk wmh.

?=

Wkrprmebm gke leckfrjcàjs nnj`jtlvjs.

?8

?2

?3

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Lbmjs bm gketmelbk

L`êfmems gê`jrjs‐.

Gjsks bm tmstl`kelks.

„Bmtrês

ìxltk

bm

k

?6

Gk`pjrtm jnfùe bjtk gurlksk rmnjglkejbk gke tu emfkglk

?<

_uhnlgj ektlgljs bmemfkglk. letmrìs gke rmspmgtk j tu

?4

:?

::

Gk`pjrtm nj msmeglj bm tu emfkglk gke tus smfulbkrms.

:8

Grmj gkegursks gke nks prkbugtks bm tu emfkglk y sl ms pkslhnm rmjnlzj jnljezjs gke m`prmsjs bm tu `ls`k smgtkr.

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Ek knvlbms... Grmjr ue gkpy pjrj rmbms skgljnms rmqulmrm bm tlm`pk y bmblgjgl÷e. Emgmsltjs bm ue jeênlsls prmvlk qum tm jyubm j gkekgmr j tu huymr pmrskej.

Nk `ês l`pkrtjetm ms qum pruhms pkr tl `ls`k.  Njs rmbms skgljnms ske `uy gj`hljetms, djy qum mstjr gkestjetm`metm prkhjebk gksjs eumvjs.

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