Manager Market Research or Manager of Marketing or Manager of Ma

Yale Ferguson 805-832-4113 [email protected] Hard working, efficient manager that resulted in significant savings or increase d sales to several previous employers. 1) Saved labor costs $25,000 annually with software program I developed to auto mate billing at VIBA. 2) Set up in and out bound call center which increased retention of field agent s, resulting in increased sales of 20% at VIBA. 3) BC was successful in obtaining contracts with State Programs for increased r evenue of $1,000,000 for first year. 4) Reduced labor costs, of about $200,000/year by implementing a computer progr am that tracked each field sales ofc results and reported to home office at PM. 5) Increased sales by about $2,000,000, by overseeing a direct marketing campaig n to employers that resulted in 3 sales approximately $2,000,000 revenues annual ly at PM 6) Set up in and out bound call center to facilitate field sales agents in sales , increase in sales of 5%, also used to close big direct marketing campaign to e mployer groups at VIBA & PM. MARKETING MANAGER EMPLOYMENT: Market Research Manager Pacific Mutual Life Insurance Company, California * Reported to VP of Large Group Sales * Increased sales and agent retention by creating, designing and managing in and out bound call center * Liaison between Large Group Sales and Systems Business System Analyst, and hired systems personnel to create, design, implem ent and administer system program to integrate home office with national field s ales offices. * Developed and managed Market Research Department, liaison between Sales and ou tside marketing companies for projects. Managed marketing campaign with outside firm to sell products to employer group s with over 500 employees, selected market areas and companies, advised on marke ting materials including video, signed five new accounts from campaign. Project Director and Marketing Manager VIBA Insurance Administrators, Inc., California * Reported to VP of Marketing and Administration * Set up telemarketing center to retain and enhance agent program. * Managed the rest of the office, reception, machines, and clerks. * Created, designed and managed Telemarketing Center * Designed marketing materials which brought in 100 new agents. * Developed software for billing in Lotus.

ADDITIONAL WORK EXPERIENCE: Senior Consultant to Assembly Health Committee State of California, Capitol * Analyzed legislation for Assembly Health Committee, principally on women, chil dren, health insurance and disability issues.

Legislative Office Specialist Blue Cross of California * Set up and managed office while, including TI for new office space, expanding my responsibilities to become Office Specialist. * Successfully researching and resolving constituent complaints. * Liaison for Blue Cross with various state agencies: Established and maintained relationships with Department of Health Services, Ca lifornia Medical Assistance Commission, Office of Statewide Health Planning Deve lopment, Chief Consultants to Assembly Insurance and Senate Health Committees. Principal liaison between Blue Cross State Program's Management and the State a gencies specifically setting up Medi-Cal Managed Care. Assisted in document preparation for DHS, i.e. contracts. * Attended and reported on meetings held by other agencies, legislative hearings , State budget, committee hearings and ad hoc meetings with respect to informati on that would affect BC's position or participation, including multiple insuranc e legislative issues such as small group reform and worker's compensation. * Selected, track, summarized and reported on designated legislation. Licensed Life and Disability Sales Connecticut Mutual Life Insurance Company, California * In 1 year, successfully launched a marketing campaign, achieved 1st year goals EDUCATION: B.A. Bachelor of Arts in Business Economics Dean's List University of California at Santa Barbara Graduate Course Work completed toward a; M.A. Master of Arts in Business Economics University of California at Santa Barbara Cert. Professional Certificate of Accounting 9 Class program, completed 2 4.0 GPA, currently enrolled in 3 classes University of California at Santa Barbara Completed classes in Excel, PowerPoint and Outlook, already proficient in Word. DEVELOPE & ADMNISTER TRAINING * DATA ENTRY * MARKETING MANAGER DESIGN MARKETING PIECES * EDITING * RESEARCH ANALYST * MULTITASKING EXCELLENT ORGANIZATIONAL & PLANNING SKILLS EXCELLENT ORAL &WRITTEN COMMUNICATIONS SKILLS