Manager Competitive Intelligence Strategy in Cleveland OH Resume Therese Bonfiglio

THERESE MARIE (TERRIE) BONFIGLIO Ashland, OH 44805 [email protected]

Cell: (419) 651-3987

PROFESSIONAL SKILLS Competitive Strategy Training & Development Skills Adult Training & Development Instructor Able to present Technical Material to a diverse audience Paid Public Speaker Sales Trainer Group Leader, Dale Carnegie

Technology Skills Participative Media Marketing Strategist, Social Media Marketing ROI Presentation & Marketing Materials Design Develop New Data Sources Technical Writing and Proofreading

Field Operational Skills War-Gaming Strategies; Strategic Territory Planning & Time Management Skills Strategic Intelligence - Access Market Needs Quickly & Accurately, Provide Critical Insights P&L Responsibility for Multiple Product Lines Identify Key Segment Business Drivers and Growth Opportunities, Interpret Nuances Administrative Skills Anticipate Market Development needs of team members and offer Strategic Actionable plans Ability to Monitor Trending Industry/ Clients Professional Networking and Sales Skills Collaborate with cross-functional teams to deliver tailored intelligence, on time

PROFESSIONAL ACCOMPLISHMENTS Rubber and Plastics Research Association (Rapra), Hudson, OH Dec 2010 to Apr 2012 NORTH AMERICAN MARKETING MANAGER Contract position to provide creative concept and competitive intelligence for the Global Polymer Innovation EXPO, a global professional conference and expo for polymer R&D executives and academia.  Accessed Competitive Landscape and Developed the strategy for seeking stakeholder partners for the conference; Provided competitive intelligence and devised strategy for the same  Developed new data sources, and provided insights to management on data gathered from information aggregators such Hoovers, Reuters, University Library Systems, internet research  Proficiently gathered external primary and secondary data to corroborate management’s goals  Provided creative direction for the creation of all web and marketing collaterals related to the conference.

The Daily Record Wooster, OH May 2009 to Dec 2010 TERRITORY MANAGER OUTSIDE SALES Grew established outside advertising territory by 12% in a down economy by providing clients with competitive information that I pulled from internet resources. Specialized in agriculturally related accounts.  Developed brand recognition advertising across family of three papers and websites for ad clients. Analyzed and developed opportunities to cross-sell to gain market share.  Established call objectives and mini-marketing strategies to enhance clients’ efforts  Provided creative direction for the clients’ pages listed online, including banner and display ads

THERESE M. (TERRIE) BONFIGLIO

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Cell: 419-651-3987 [email protected]

Detrow & Underwood, The Home Depot, and Wal-Mart Ashland, OH Sep 2006 - Sep 2008 ADVERTISING SALES and RETAIL ** Please note that while in these positions, I was also developing a non-paid project at Braintree Partners in Mansfield, OH (an Edison Technology Entrepreneur Incubator) The research and development (R&D) I conducted was to build support for my disruptive, industry workforce development tool- now nearing proof-of-concept stage at Braintree.  Recognized by Incubator to have strong consulting skills enabling me to ask and get answers from all levels of professionals interviewed. Also recognized for, strong organizational and strategic planning skills to accelerate the innovation to commercialization  Singled out by Incubator Management to provide written and in-person market development presentations to other resident entrepreneurs to train them in external resource gathering methods  Also assisted other residents with competitive strategies, based on their intel of emerging technologies as related to their innovations Waterfield Financial Ft. Wayne, IN Jun 2003 - Sep 2006 XINNIX CERTIFIED MORTGAGE LOAN OFFICER Achieved Xinnix certification(400+ Hours in Mortgage Loan Finance) as a Waterfield Mortgage Loan Officer. (Less than 2% of U.S. loan originators have achieved this certification) Specialized in loan fraud detection and realtor finance training. Began Loan originating in Jul 2003 with Woods Mortgage. Recruited to Westfield Mortgage in January 2004. Westfield closed its doors within three weeks of me arriving – went to Waterfield Financial.  Trained in Strategic Competitive Intelligence methodologies to evaluate loan app data  Developed execution strategies around loan sales risks and opportunities  Learned to interpret key messages and provide insight to *From February 5, 2002 through June 01, 2003 – spent recovering and remobilizing from injuries sustained in an accident. Returned to the Ashland, OH area to care for my aging parents in June2003. Management Recruiters International (MRI) Leesburg, VA May 2001 - Feb 2002 REGULATORY RECRUITER Recruited senior level regulatory positions for biotech and pharmaceutical companies in the Maryland corridor. Provided training and direction to client candidates.  Identified and built a Biotech regulatory line of business utilizing primary and secondary information sources to gain access to passive candidates.  Developed and maintained relationships with research and manufacturing laboratories, HR personnel, senior level managers, and community leaders Professional Veterinary Products, Ltd. Omaha, NE Jan 1996 – Apr 2001 EASTERN STATES TERRITORY MANAGER, OUTSIDE SALES National veterinary products distributor representative. From the road, managed the daily performance of a three person inside sales team assigned to me. Developed curriculum and training schedules for them to gather competitive information from clinics on. Provided field intelligence to management on vendors, pricing, and competitive landscape.  Increased multi-state sales territory from $1.1M to $13 M in less than three years  Increased client base by 36% in less than three years Schering Plough Animal Health, Kenilworth, NJ May 1988 – Jan 1996 SENIOR TERRITORY MANAGER, OUTSIDE SALES Provided strategic field information to management about competitive landscape in companion animal and food animal Areas. Created and executed a strategy to train, direct and monitor the performance of external distributor sales people enabling me to consistently exceed corporate veterinary pharmaceutical sales goals.  Runner-Up (Sales) Rookie of the Year, 1989  Regional winner, 1990 (Placed 3rd Nationally of 72 reps), 1992 (Placed 2nd Nationally of 73 reps.) President’s Club 1994; Senior Sales Rep status in 1996. EDUCATION BS, Agricultural Economics, The Ohio State University, Columbus, OH