Libro Comercializacion

 

C

GFIU EICN_EH

Mgstõa Oruag L. 7 ? Grturi Egcpis Fhcnag Orgvi E.5

Hamnahnris Gmr2aicis

_MNANU @HV

LN EHIA

cgrmna ln eicnrehg`hzgehõa, sn lnbhan eici `g lhbnrnaehg natrn n` prnehi qun qu n pgmg n` eiasuchlir y n` prnehi qun nbnethvgcnatn iothnan n` priluetir. Lgli qun n` prilueti rnehon ua eiafuati ln snrvhehis lurgatn n` priensi, `is cçrmnans ln eicnrehg`hzgehõa sn lnbhana tgcohèa, eici `g sucg ln `is `

snrvhehis qun rneho rnehon n n` prilueti jgstg ``nmgr g` eiasuchlir. ` prnehi ln nstis snrvhehis sia, na ö`thci tèrchai, rnb`nfi rnb`nfi ln `g ibnrtg y ln `g lncgalg qun n``is prnsnatga. N` cgrmna ln eicnrehg`hzgehõa nstç nstrue-

turgli, g su vnz, pir `is cçrmnans pgrehg`ns eiabircglis siorn `g ogsn ln `is hatnrcnlhgrhis na eglg uai ln `is egag`ns qun thnan n` prilueti pgrg ``nmgr g` eiasuchlir. Nsti pnrchtn snpgrgr g eglg uai ln `is pgrthehpgatns ln geunrli g `g buaehõa eicnrehg` qun rng`hzga, rng`hzga, g gshmaçali`ns shmaçali`ns g eglg ua uai i ln n``is su rnspnethvi eisti eicnrehg`. Chnatrgs qun n` cgrmn cgrmna a ln eicnrehg`hzgeh eicnrehg`hzgehõa õa titg` y `is cçrmnans pgrehg`ns sn nxprnsga eici pirenatgfn ln` prnehi qun pgmg n` eiasuchlir, `is vg`irns ln rntirais ln eglg uai ln `is pgrthehpgatns na nstn priensi, sn nxprnsg na vg`irns gosi`utis. N` iofnthvi ln nstn trgogfi bun eg`eu`gr `is

Bgeu`tgl ln Ehnaehgs Gmrgrhgs y Birnstg`ns ^ahvnrshlgl ln Ejh`n AHG 5 Gethvhlgl [rhvglg

7

H[

@g [`gthag A¶ >8 788;

cçrmnans ln eicnrehg`hzgehõa pgrg `is trns egag`ns gag`hzglis na `g prhcnrg pgrtn ln nstg nst g puo` puo`hegehõa hegehõa H[G @g [`gthag A¶ >= nanribnornri, 788; . =

 

• Eicnrehg`hzge Eicnreh g`hzgehõa hõa na `g ziag ln prilueehõa. • Eicnrehg`hzgehõa na `is cnreglis cgyirhstgs. • Eicnrehg`hzgehõa Eicnrehg`hzgehõa irhna tglg g `g nxpirtgehõa eia nxenlnatns vnalh  lis na n` cnregli hatnrai. nstulhi sn rng`hzõ na `g tncpirglg 78:2 y eia n` pripõshti ln prnsnatgr `is gatnenlnatns getug`hzg lis, `is vg`irns eirrns pialhnatns g `g pgrth N`

ehpgehõa ln eglg uai ln `is gmnatns eicnrehg`ns, bunria rngfustglis, uth`h zgali `gs \go`gs ln` Halhen ln [rnehis g` Eiasuchlir, g aivhncorn ln 78:8. [ir itrg pgrtn, eici prnehi ln` prilueti sn uth`hzõ n` prn ehi pricnlhi pialnrgli `gs lhbnrnatns pgrg eg`hlglns ln gfis trgasg lis na `is cnreglis cgyirhstgs ln Ugathgmi. [grg n` prnehi g eiasu chlir, sn ticõ `g habir cgehõa ln `gs naeunstgs ln` HAN. Bhag`cnatn, `g lhstrhoue hõa pirenatug` ln `is vi`öcnans eicnrehg `hzglis pir eg`hlgl y qun pnrchthnria ticgr eici rnbnrnaehg ua si`i prnehi g ahvn` priluetir, sn iotu vi ln `g habircgehõa rneiph`glg rneiph`gl g ln prilueti rns ln gfis, na `g ziag ln @`gy-@`gy. ?:

EICN_EHG@HVGEHIA NA @G VIA LN [_IL^EEHIA N` Euglri 7, cunstrg `is eistis y cçrmnans ln eicnrehg

`hzgehõa gsiehglis g `g vnatg lhrnetg ln gfis g` ogrrnr pir pgrtn ln `is priluetirns. [ir n``i, sn gsucn qun n` prnehi ln vnatg g ua eicnrehgatn cgyirhstg urogai, g`egazg g 75? 8; n` dh`imrgci. Nstn gmnatn eicnrehg` vnaln g chairhstg na `g Bnrhg @i Rg``nlir. E^GL_I 7. Eistis y Cçrmnans Cçrmnans ln Eicnrehg`hzgehõa Eicnrehg`hzgehõa g trgv ès ln `g vnatg na `g ziag ln prilueehõa.

Eistis y cçrmnans eicnrehg`hzgehõa

ln

7

/dm

%

75?,8;*

57,?8

Ntgpg 7. [riluetir

[rnehi Rnatg

?. Cgyirhstgs

7:5,, =7 pir ehnati cgyirns qun `gs vnatgs na rgcg. G` lnseiatgr `is eistis ln eicnrehg`hzgehõa na qun lnon haeurrhr n` priluetir, n` cgrmna anti g nstn ahvn` g`egazg g 77?,8= y 78,8? n` dh`imrgci g`egazg ua 2:,55 pir ehnati y `is eistis ln eicnrehg`hzgehõa g ua 57,2= pir ehnati. Lnatri ln èstis, `is cgyirns eistis nstça gsiehglis g `g bgnag y `is cgtnrhg`ns, `is eug`ns g`egazgria g ua 72,;7 y g ua 7?,;? pir ehnati, rnspnethvgcnatn. `

[grg n` egsi ln` lnsneji ln nxpirtgehõa, n` trgogfi rng`hzgli sn÷g`g qun n` prnehi ln vnatg g` priluet priluetir ir g`egazõ g 87,58 n` 5

dh`imrgci, vg`ir sustgaehg`cnatn cnair g` egsi ln` priluetir qun eicnrehg`hzg'tilg su prilueehõa na `g Rnmg Enatrg`. G` lnseiatgr `is eistis gsiehglis g `g prnpgrgehõa, b`ntn y rncgtn ln` prilueti, n` rntici anti g priluetir g`egazg g`egazg g 2:,?? pir dh`imrgci. N` cgrmna mna pir itrg pgrtn, ln` cha chairhstg irhstg y ln` titg` ln eicnrehg`hzgehõa g`egazga g`egazga pir dh`imr dh`imrgci gci g ?;=,=;y 5