Lesson 4 - Secondary Research 2

Quantitative Qualitative Involves collecting and measuring data Often requires large data sets. For example, large numbers of people. Uses mathematical methods to analyse data Aims to achieve objective/scientific view of the subject

Involves understanding human behaviour and the reasons behind it Focus is on individuals and small groups Objectivity is not the goal, goal, the aim is to understand one point of view, not all points of view

Literature Review

Questionnaire Survey

Literature Review

Photo Ethnography Study

Interview

(Visocky & Visocky, 2009)

1.

Currency  

2.

Reliability 

3.

Authority  

4.

Purpose

(CRAP Test 2008)

(CRAP Test 2008)

(CRAP Test 2008)

(CRAP Test 2008)

(CRAP Test 2008)

…

Only use • … for initi initial al res resea earc rchh • …for …for back backgr grou ound nd • …as a ste steppi pping ng sto stone ne use it …

• … as a source source in in an assign assignmen mentt

• … as your your only only source source on on a topic topic • … beca becaus usee you’ you’re re laz lazy  y 

• Always be wary of any one single source (in any medium — web, print, television or radio), or of multiple works that derive from a single source. • Where articles have references to external sources (whether online or not) read the references and check whether they really do support what the article says. • In most academic institutions, major references to Wikipedia, along with most encyclopedias, are unacceptable for a research paper. (Wikipedia , 2011)

Prepare a Research Report on Fashion Trends. Key Question: Only fashion giants can dictate trends. In groups: Part 1: Conduct secondary research (Lesson 3 - 4) - Lesson 3: Mindmap of ideas, preliminary internet searches - Lesson 4: Evaluate research sources, prepare written portion of research report Part 2: Conduct primary research (Lesson 5 - 6) Part 3: Submit a short report on your findings (Lesson 9)

Prepare a Research Report In groups: Part 1: Lesson 3: Create a preliminary mindmap  – WH questions Divide the work – who will look at each type of source? Conduct preliminary research – each member of the group looking at different sources Lesson 4: Conduct research – each member of the group looking at different sources Prepare the Literature Review (summary of secondary research)

Prepare a Research Report Key Question: The idea of sexiness is the best way to market a product. In groups: Part 1: Conduct secondary research (Lesson 3 - 4) - Lesson 3: Mindmap of ideas, preliminary internet searches - Lesson 4: Evaluate research sources, prepare written portion of research report Part 2: Conduct primary research (Lesson 5 - 6) Part 3: Submit a short report on your findings (Lesson 9)

Prepare a Research Report In groups: Part 1: Lesson 3: Create a preliminary mindmap  – WH questions Divide the work – who will look at each type of source? Conduct preliminary research – each member of the group looking at different sources Lesson 4: Conduct research – each member of the group looking at different sources Prepare the Literature Review (summary of secondary research)

Prepare a Research Report Key Question: An evaluation of Moshe Safdie’s design of the Marina Bay Sands. In groups: Part 1: Conduct secondary research (Lesson 3 - 4) - Lesson 3: Mindmap of ideas, preliminary internet searches - Lesson 4: Evaluate research sources, prepare written wr itten portion of research report

Part 2: Conduct primary research (Lesson 5 - 6) Part 3: Submit a short report on your findings (Lesson 9)

Prepare a Research Report In groups: Part 1: Lesson 3: Create a preliminary mindmap  – WH questions Divide the work – who will look at each type of source? Conduct preliminary research – each member of the group looking at different sources Lesson 4: Conduct research – each member of the group looking at different sources Prepare the Literature Review (summary of secondary research)

• What is the topic of your thesis? t hesis? • What does your research include? • How did you choose your literature?

• Definitions • Historical background • What’s happening now? • What new research / discoveries are there now?

• Summary of the major agreements and

disagreements in the literature • Summary of general conclusions

What is the topic of your thesis? What

is your FOCUS?

What does your research include? What questions have you tried to answer? What are the research keywords you have used?

How did you choose your literature? What sources did you use?

Definitions are there terms that need to be defined?

Historical background How far should you go back?

What’s happening now? Current

trends?

What new research / discoveries are there now? Show a balanced (2-sided view)

Summary of the major agreements and disagreements in the literature Compare

and contrast the similarities and differences in facts and opinions of experts

Summary of general conclusions Summarise

the literature literature review review. Be unbiased.