Lesson 1 - Introduction to Retailing and Types of Retailers

Sunday, November 17, 13

NAME THAT RETAILER 1.

Sunday, November 17, 13

2.

NAME THAT RETAILER 3.

Sunday, November 17, 13

4.

NAME THAT RETAILER 5.

Sunday, November 17, 13

6.

NAME THAT RETAILER 7.

Sunday, November 17, 13

8.

NAME THAT RETAILER 9.

Sunday, November 17, 13

10.

WHAT IS

RETAIL? Sunday, November 17, 13

Sunday, November 17, 13

A SET OF BUSINESS ACTIVITIES THAT ADDS VALUE TO THE PRODUCTS AND SERVICES SOLD TO CONSUMERS FOR THEIR PERSONAL OR FAMILY USE. Sunday, November 17, 13

Sunday, November 17, 13

* NOT JUST PRODUCTS BUT ALSO SERVICES Sunday, November 17, 13

Sunday, November 17, 13

* NOT ALL RETAILING IS DONE IN STORE Sunday, November 17, 13

Sunday, November 17, 13

SUPPLY CHAIN

Sunday, November 17, 13

SUPPLY CHAIN

Sunday, November 17, 13

SUPPLY CHAIN

Sunday, November 17, 13

SUPPLY CHAIN

Sunday, November 17, 13

SUPPLY CHAIN

Sunday, November 17, 13

SUPPLY CHAIN

Buying, taking title, storing and handling in large quantities for reselling

Sunday, November 17, 13

SUPPLY CHAIN

Sunday, November 17, 13

SUPPLY CHAIN

Sunday, November 17, 13

SUPPLY CHAIN

Sunday, November 17, 13

Sunday, November 17, 13

N O I T A

e s R G e n E o T N n I a L h el t A e C r I n o T n a R m h E V orms the c f r n i e p s e i m t i fir ctiv a Sunday, November 17, 13

f o t

Sunday, November 17, 13

BACKWAR

D INTEGR

retailer A TION perfor m s some distribu tion and manufa activitie cturing s

Sunday, November 17, 13

Sunday, November 17, 13

D R A W R O F

Sunday, November 17, 13

nu a ct f a c ivit tur ies er s un de

ma

G E INT

N O I T A R

r ta

ke r

eta

ilin g

Sunday, November 17, 13

CONSIDER THIS: A V-neck shirt at TOPMAN costs Php 100 to manufacturer sells at a price of Php 595 Retailers add significantly to the prices consumers face Why not buy directly from the manufacturer? Sunday, November 17, 13

HOW DO RETAILERS ADD VALUE?

Sunday, November 17, 13

HOW DO RETAILERS ADD VALUE? BREAKING BULK Buy in quantities customers want

Sunday, November 17, 13

HOW DO RETAILERS ADD VALUE? BREAKING BULK Buy in quantities customers want hold inventory Buy it at a convenient place when you want it

Sunday, November 17, 13

HOW DO RETAILERS ADD VALUE? BREAKING BULK Buy in quantities customers want hold inventory Buy it at a convenient place when you want it provide assortment Buy other products at the same time

Sunday, November 17, 13

HOW DO RETAILERS ADD VALUE? BREAKING BULK Buy in quantities customers want hold inventory Buy it at a convenient place when you want it provide assortment Buy other products at the same time offer services See it before you buy, get credit, layaway Sunday, November 17, 13

HOW DO RETAILERS ADD VALUE? BREAKING BULK Buy in quantities customers want hold inventory Buy it at a convenient place when you want it provide assortment Buy other products at the same time offer services See it before you buy, get credit, layaway increase value Sunday, November 17, 13

The value of the product and service increases as the retailer performs functions

Sunday, November 17, 13

The value of the product and service increases as the retailer performs functions

Bicycle can be bought on credit or put on layaway Bicycle is featured on floor display Bicycle is offered in convenient locations in quantities of one Bicycle is developed in several styles Bicycle is developed at manufacturer

Sunday, November 17, 13

Sunday, November 17, 13

Sunday, November 17, 13

Sunday, November 17, 13

C I M O N O C E & L A G I N C I L O I S A T E R F O S T I F E N E B

Sunday, November 17, 13

`

Sunday, November 17, 13

s e l ` a S l i a t e R

l i a t e r l a c o l e h t y b ” d r e a t e a y r e s i n h e t g n e o i o l b l G i r o t k t c i 5 s r . e l e 1 a d P s e r l h F a c a e r “Tot t h g i m r o t c se

Sunday, November 17, 13

s e l s ’ y ` a r t S n u o l c i e a h t t f e o R % 5 ) 1 P y l N h G ( g u t c o r u d r o o f r P s t l n a u n Acco ross Natio G l a tot

Sunday, November 17, 13

s e l ` a S l i a t e R

Sunday, November 17, 13

Sunday, November 17, 13

EM

T N E M Y O PL

. 5 e m o s s y o l emp

Sunday, November 17, 13

e l p o e p n o i l l i M 25

EM

T N E M Y O PL

2 ( e c r o f k r o w s ’ d y e r y t o n l u p o m c e e s h i t s f r o e k 18% r y 10 wor . ) y e r v t s u d of e n i l i a t e r e h t in Sunday, November 17, 13

EM

Sunday, November 17, 13

T N E M Y O PL

Sunday, November 17, 13

SOCIAL RESPONSIBILITY

voluntary actions taken by company to address ethical, social and environmental impacts of its business operation and of its stakeholders.

Sunday, November 17, 13

SOCIAL RESPONSIBILITY

voluntary actions taken by company to address ethical, social and environmental impacts of its business operation and of its stakeholders.

Sunday, November 17, 13

SOCIAL RESPONSIBILITY

voluntary actions taken by company to address ethical, social and environmental impacts of its business operation and of its stakeholders.

Sunday, November 17, 13

Sunday, November 17, 13

success in retail Sunday, November 17, 13

Sunday, November 17, 13

Sunday, November 17, 13

Sunday, November 17, 13

CAREERS in retail Sunday, November 17, 13

Sunday, November 17, 13

Sunday, November 17, 13

Store m

anagem

Sunday, November 17, 13

ent

Store m

anagem

d n a d a e l o t y t abili Sunday, November 17, 13

e t a v moti

ent

s e e y o l p m e

Store m

anagem

Sunday, November 17, 13

ent

Store m

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t a h t e r u s g n i k a m y d b e s y d a l e p e s n i d ’ s y r l t e a m e o n t s d u n c a o e t l b e a v l i i t i a s v n a s se i e s i d n a h c r e m Sunday, November 17, 13

Store m

anagem

Sunday, November 17, 13

ent

Store m

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m o r f away Sunday, November 17, 13

f f o d a e h

s r u o h g n i k r o w g n o l , ice

ent

s y a d and

Store m

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Sunday, November 17, 13

ent

Store m

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e r a , store

Sunday, November 17, 13

l a n o i g e r a,

ent

Store m

anagem

Sunday, November 17, 13

ent

Sunday, November 17, 13

merch an

dise ma n

Sunday, November 17, 13

agemen t

merch an

dise ma n

agemen t

o t l a e p p a l l i w e s i d n e a r h o c t r s e s m a t l l a e h w w s t a c i s d r e r o p d n o e t v y t h i l t i i b w a g n n i a t , a i s t e o i t g i l i e b n a r p o f a l c l i l k a s c i t a y l d a n n a a , s g stron get mar ket ings done. h r t a t t e r i g o t the t n e m e g a man Sunday, November 17, 13

merch an

dise ma n

Sunday, November 17, 13

agemen t

merch an

dise ma n

r e m n i t s e v n i r e Buy d i r t ge Sunday, November 17, 13

o m , e s i d chan

agemen t

e d r o , s e l a s r nito

r o e r o m r

merch an

dise ma n

Sunday, November 17, 13

agemen t

merch an

dise ma n

agemen t

l a u d i v i d n i d n a , s e z i s , s r r e o l y o u c b , s h t e i l y w t s y l y e s n o a l c m s w k r o o h w r e e n r n o t a l s P h c a e n i s i te m Sunday, November 17, 13

merch an

dise ma n

Sunday, November 17, 13

agemen t

Sunday, November 17, 13

MIS

operations promotions/Advertising FINANCE/ACCOUNTING real estate store design HR Sunday, November 17, 13

RETAILERS Sunday, November 17, 13

TYPES OF

RETAILERS

Sunday, November 17, 13

Sunday, November 17, 13

VARIETY

Sunday, November 17, 13

vs.

ASSORTMENT

VARIETY The number of merchandise categories

Sunday, November 17, 13

vs.

ASSORTMENT

VARIETY The number of merchandise categories

Sunday, November 17, 13

vs.

ASSORTMENT

The number of different items in a merchandise category

VARIETY The number of merchandise categories

BREADTH

Sunday, November 17, 13

vs.

ASSORTMENT

The number of different items in a merchandise category

DEPTH

VARIETY The number of merchandise categories

BREADTH

vs.

ASSORTMENT

The number of different items in a merchandise category

DEPTH

SKU Sunday, November 17, 13

Sunday, November 17, 13

FOOD general merchandise Sunday, November 17, 13

FOOD

Mom and Pop Stores Supermarkets Convenience Stores Big Box Retailers

general merchandise Sunday, November 17, 13

FOOD

Mom and Pop Stores Supermarkets Convenience Stores Big Box Retailers

Department Stores Specialty Stores Discount Stores Category Specialists Off-Price Retailers Warehouse Clubs

general merchandise Sunday, November 17, 13

Sunday, November 17, 13

m r e p su

s t e k ar

g n i r e f f o e r o t s d o o f d e e t i c i m v i l r e h s t i f l w e t s c u – d l o a r n p o i d t n n a e v , t n a o e C m , s s m e i e r t i e c d o o o gr f n o n f o s e l sa

Sunday, November 17, 13

m r e p su

Sunday, November 17, 13

s t e k ar

m r e p su

Sunday, November 17, 13

s t e k ar

SURVI VAL PA CK

m r e p su

s t e k ar

SURVI VAL PA CK

e s i d n a h c r e m ) l h l s a e w r f r n e t o u e o z ( i s ” r a e h t p e m i Em r e p r e w o p -“ s m e t i d o - fo Sunday, November 17, 13

m r e p su

Sunday, November 17, 13

s t e k ar

SURVI VAL PA CK

m r e p su h t l a e h t e Targ

Sunday, November 17, 13

s t e k ar

s u o i c s n o c

SURVI VAL PA CK

s r e m u s n o c c i n h t e and

m r e p su

Sunday, November 17, 13

s t e k ar

SURVI VAL PA CK

m r e p su e t t e b e d i v o r P

Sunday, November 17, 13

s t e k ar

SURVI VAL PA CK

e c n e i r e p x e e r o t s r in

m r e p su

Sunday, November 17, 13

s t e k ar

SURVI VAL PA CK

m r e p su r e f f O

Sunday, November 17, 13

v i r p e r o m

s t e k ar

l e b a l e t a

SURVI VAL PA CK

m r e p su

Sunday, November 17, 13

s t e k ar

SURVI VAL PA CK

Sunday, November 17, 13

S R E T e c i N v r E e s C d R e t i E m i l P t U u S rge b la

Sunday, November 17, 13

S R E a T h t i N w t E e k C r a R m E r e P p u s e SU bin

m o c – s r e . t e n r e o c t r s e t p n u Su o c s i d e n i full l

Sunday, November 17, 13

S R E T N E C R E P SU

n o i t a n i b m co

e g r a l s t e k r . a e s m i r d e n p a y h H c r e e c m n l a a r r F e m o r gen f d e t a n i g i r -o Sunday, November 17, 13

d n a food

S R E T N E C R E P SU

Sunday, November 17, 13

Sunday, November 17, 13

C N E I N E V

N O C

S E R O T S E

m f o t n e m t r o s s a d n a y t e n i r o i a t v a c d o e l t i t n e lim i n e v n o c a t a

e s i d n a h c er

Sunday, November 17, 13

C N E I N E V

N O C

Sunday, November 17, 13

S E R O T S E

C N E I N E V

N O C

Sunday, November 17, 13

S E R O T S E

They n ow c h alleng e co m

petitio

n

C N E I N E V

N O C

S E R O T S E

They n ow c h alleng e co m

a t e k r a m o t r Tailo Sunday, November 17, 13

p o h s o t r e i s a nd e

petitio

n

C N E I N E V

N O C

Sunday, November 17, 13

S E R O T S E

They n ow c h alleng e co m

petitio

n

C N E I N E V

N O C r e f f O Sunday, November 17, 13

S E R O T S E

They n ow c h alleng e co m

f d n a d o o f h f r es

l a u s a c t as

t n a r u a t s re

petitio

n

C N E I N E V

N O C

Sunday, November 17, 13

S E R O T S E

They n ow c h alleng e co m

petitio

n

C N E I N E V

N O C

Of f e

Sunday, November 17, 13

S E R O T S E

They n ow c h alleng e co m

a i c n a n i f r

s e c i v r e s l

petitio

n

C N E I N E V

N O C

Sunday, November 17, 13

S E R O T S E

They n ow c h alleng e co m

petitio

n

C N E I N E V

N O C

c e r o t s r e l l a Sm Sunday, November 17, 13

S E R O T S E

They n ow c h alleng e co m

e m u s n o c o t r e s o l

s t r o p r i a e k i l rs

petitio

n

C N E I N E V

N O C

Sunday, November 17, 13

S E R O T S E

They n ow c h alleng e co m

petitio

n

Sunday, November 17, 13

general Merchandise Sunday, November 17, 13

Sunday, November 17, 13

S E R O T S t

n e m t r a p e d

p e e d d n a e y z t i e n i r a a g v r o d a d o n r a g b e n i a c i y y v a l r r r p e a s s i c d r t e r a o m h f t o t t s n s r e u e l c i m t a r t r e f e a f r p o e , t d n t e c n i m t t r s i o d s s o t a n i s e r s o t d s o r o i g e h d t r a e h s i d d n n a a h ) c c r t e e , m s g n i d d e b , ) s c t e e h t , o s l e c c ( n t f a i o l s p p a , e r u t i n r (fu Sunday, November 17, 13

•

Sunday, November 17, 13

=

THREE TIERS OF DEPARTMENT STORES

Fir st•Tie= r: upscale, high fashion chains with exclusive designer merchandise and excellent customer service.

Sunday, November 17, 13

THREE TIERS OF DEPARTMENT STORES

= • Second Tier: Retailer s sell more modestly priced

merchandise with less customer service

Sunday, November 17, 13

THREE TIERS OF DEPARTMENT STORES

•

=

Third Tier: Value oriented caters to more price conscious customer

Sunday, November 17, 13

THREE TIERS OF DEPARTMENT STORES

•

Sunday, November 17, 13

=

Sunday, November 17, 13

ISSUES

Sunday, November 17, 13

ISSUES

e c i r p n o s e r h o t t p S e t D n , u e o c c i s v i r D e S n n o o i t i s t e e r p o t S y C om t l a i c e p S and t n e m t r o s s A of Sunday, November 17, 13

ISSUES

Sunday, November 17, 13

ISSUES

o C r e w o L

Sunday, November 17, 13

d e R y b t s

r e S g n i c u

) ? ( s e c i v

ISSUES

Sunday, November 17, 13

ISSUES

s e l a S e r Mo

Sunday, November 17, 13

a w e w ) (?

e l a s ti for

ISSUES

Sunday, November 17, 13

ISSUES

s d n a r B e

e t a v i r P p o l e Dev

Sunday, November 17, 13

v i s u l c x E d n a s l e b La

ISSUES

Sunday, November 17, 13

ISSUES

g o l o n h c e T

Sunday, November 17, 13

l e n n a h c i t l u y-m

ISSUES

Sunday, November 17, 13

Sunday, November 17, 13

SPECIALTY

conce ntrate merc o n limite hand ise ca d num be r o tegor f com ies an plime d pr o vide a ntar y high level of se r vice Sunday, November 17, 13

STORE

“fast f

ashio

Sunday, November 17, 13

n” - 2

SPECIALTY

to 3 t imes a

week r

STORE

ather

than mont hly

SPECIALTY

Sunday, November 17, 13

STORE

Sunday, November 17, 13

DRUGSTOR e t a r t n e c n t co

a h t s e r o t s y t l a i c g n i spe m o o r g l a n o s pe r

Sunday, November 17, 13

ES

d n a h t l a e on h

DRUGSTOR

ES

s w o d n i W u r h T e

v i r D h t i w s e t i S e n o l A Stand

Sunday, November 17, 13

DRUGSTOR

g n i r e f of

Sunday, November 17, 13

t n e u q e r f e mo r

ES

s m e t i d o o f e s a h c pur

DRUGSTOR

ES

d e z i l a n o s r e pe

d i v o r p s m e t s y s d y e c v a o r m r a Imp h p e h t n i e c i v ser Sunday, November 17, 13

DRUGSTOR

Sunday, November 17, 13

ES

Sunday, November 17, 13

Y R O G E T CA

s i l a i c e Sp

w o r r a n t u b p de e

Sunday, November 17, 13

s r e l l i k t/

m f o t n e m t r o ass

e s i d n a h c er

Sunday, November 17, 13

EXTREME

Small , fullline d merc iscou hand ise as nt stor es th sor tm a t of f ents er a l at ve r y low imited price s.

Sunday, November 17, 13

VALUE

EXTREME

Focus e s Name on Low er Inc s mo stly im o me Consu ply go mer s od v a lue a t pric e poi nts

Sunday, November 17, 13

VALUE

EXTREME

Sunday, November 17, 13

VALUE

Sunday, November 17, 13

off price t n e m t r o s s a t n e t s i s s n e o c i c r n p I . w s r o l e l t i a a t e e s r i t d u n o a h c r e Close m e m a n d n a r b of Sunday, November 17, 13

off price e s i d n a h c r e m n , o s s r a o e l s o c f o r a l d u n p e o – p n s t u u r o o e s s e o z l i C s d d o – s r a l u g e r Ir t c e f e d y r o t f ac Sunday, November 17, 13

off price

e c i r p l a n i g i r o e h t f o h t r u o f e n o o t h t f i one-f Sunday, November 17, 13

off price

d d i h r o f t n u h Sunday, November 17, 13

s e r u s a e r t en

off price

e n w o s e r o t s t e Outl Sunday, November 17, 13

s e v l e s m e h t s r e l i a t e r d by

off price

Sunday, November 17, 13

Sunday, November 17, 13

Home imp

rovemen

Sunday, November 17, 13

t centers

Sunday, November 17, 13

SERVICE retailers Sunday, November 17, 13

Sunday, November 17, 13

e r a c h t l a e h n o i t a l u p o p g n i y a Gr Sunday, November 17, 13

Sunday, November 17, 13

a e h r e g youn

Sunday, November 17, 13

s s e n t i f d lth an

Sunday, November 17, 13

wor king pa re

Sunday, November 17, 13

nts - conve nience

Sunday, November 17, 13

Sunday, November 17, 13

Sunday, November 17, 13

differences between services and merchandise retailers

Sunday, November 17, 13

differences between services and merchandise retailers intangibility cannot see or touch - difficult to evaluate - use cues

Sunday, November 17, 13

differences between services and merchandise retailers

Sunday, November 17, 13

differences between services and merchandise retailers simultaneous consumption and production . . . other customers are present . . . no second chance Sunday, November 17, 13

differences between services and merchandise retailers

Sunday, November 17, 13

differences between services and merchandise retailers perishability . . . cannot be saved, stored, or resold . . . match supply and demand - promo

Sunday, November 17, 13

differences between services and merchandise retailers

Sunday, November 17, 13

differences between services and merchandise retailers

inconsistency no two services are the same Sunday, November 17, 13

differences between services and merchandise retailers

Sunday, November 17, 13

Sunday, November 17, 13

types of ownership Sunday, November 17, 13

Sunday, November 17, 13

independ

ent, singl e s t o r e establish ment

e g a n a m r e own y l k c i u q Sunday, November 17, 13

d n o p s e r , l o r t n o c r e t a e r g r

independ

ent, singl e s t o r e establish ment

r e n w o o t d limite

Sunday, November 17, 13

s e i t i l i b a p a c ’s

independ

ent, singl e s t o r e establish ment

Sunday, November 17, 13

Sunday, November 17, 13

corporat

e retail c

hain

n o m m o c r e d n u s t i r n o u f l i g a n t i e k r a e m l p n i t l o i u s i m c e s d e t d a e r z e i l p a o r t t n a e h t c y s n a a h p y l l m y a g u co e s t u a r d t s n a s t i p i g h s n i r t n e m owne e l p m i d n a g n i n i f e d Sunday, November 17, 13

corporat

e retail c

Sunday, November 17, 13

hain

Sunday, November 17, 13

franchis ing

Sunday, November 17, 13