Ladrilleria Comercio Electronico

COMERCIO ELECTRONICO

MADRE DE DIOS CAPITAL DE LA BIODIVERSIDAD.

UNIVERSIDAD NACIONAL AMAZONICA DE MADRE DE DIOS. CARRERA PROFESIONAL DE ADMINISTRACION Y NEGOCIOS INTERNACIONAL INTERNACIONALES. ES. CURSO:

COMERCIO ELECTRONICO

TEMA:

PLAN DE MARKETING DE LA EMPRESA LADRILLERA DEL SUR S.R.L.

DOCENTE: ESTUDIANTE: ESTUDIANTE :

JONATHAN VALDIVIA BARROS PATRICIA PATRICIA XIOMARA RAYMUNDO RAYMUNDO CHULLA SANDRA MERCEDES PIZANGO SALAZAR SEMESTRE 2015II.

PUERTO MALDONADO MADRE DE DIOS PERU

ADMINISTRACION Y NEGOCIOS INTERNACIONALES | UNAMAD UNAMAD

1

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COMERCIO ELECTRONICO

INDICE: CONSULTORA CON SULTORA DE MARKETIN MARK ETING G SPT . 1.

2.

ETAPAS ETAP AS DEL PLAN DE ASESORI ASESORIA A REALIZ REALIZADA ADA A LA EMPRESA: 1.1.

DEFINICION DEFINICI ON DEL NEGOCIO

1.2.

PERFIL DEL EQUIPO DE TRABAJO

1.3.

MODELO MODE LO DE NEGO NEGOCIO CIO

1.3.1.

¿QUIÉN ES EL CLIENTE CLIENTE??

1.3.2.

¿CUÁL ES EL ALOR DEL CLIENTE?

1.3.3.

COMO OBTENEMOS DINERO DE ESTE NEGOCIO

1.3.!.

FUNCI"N EMPRES EMPRESARIAL ARIAL

ANALISIS ANALISI S SITUACIO SITUACIONAL NAL 2.1.

ANÁLISIS ANÁLISI S SITUACION SITUACIONAL AL

2.1.1.

ANÁLISIS ANÁLIS IS DEL ENTORNO

FODA DE LA EMPRESA #AESU EIRL E IRL 2.1.2.

PORTAFOLIO DEL BIE BIEN N O SERIC SERICIO IO

2.1.3. 

CL IENTE CLIE NTES S

2.2.

INESTI IN ESTIGACI GACI"N "N DE MERCAD MERCADO O

2.2.1.

OBJETIO OBJETI O DE LA INESTI INESTIGACI"N GACI"N DE MERCADO

2.2.2.

POBLACI"N POBL ACI"N O SEGMENTO AL CUAL SE DIRIGE LA INESTI INESTIGACI"N GACI"N

2.2.3.

TIPO TIP O DE ESTU ESTUDIO DIO

2.2.!.

FUENTES DE INFORMACI INFORMACI"N "N

2.2.$.

PROCEDIMIENTOS PROCEDI MIENTOS UTILIZ UTILIZADOS ADOS PAR PARA A EL ANÁLISI ANÁLISIS S DE INFORMACI INFORMACI"N "N

2.3.

PLAN PL AN DE MERCAD MERCADEO EO

2.3.1.

ESTRA EST RATEGI TEGIAS AS DE MERCAD MERCADEO EO

ESTRATEGIAS ESTRATEGI AS DE SERIC SERICIO IO ESTRATEGIA ESTRATEGI A DE PRECI P RECIOS OS ESTRATEGIA DE SERICIO DE CLIENTE CL IENTE ESTRATEGIA ESTRATEGI A DE PROMOC PR OMOCI"N I"N

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COMERCIO ELECTRONICO

PLAN DE MARKETING DE LADRILLERA EL SUR 1. ETAPA ETAPAS S DEL PLAN DE MARKETING

L!"#$%%&#! "&% S'# S.R.L.

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COMERCIO ELECTRONICO

1 .1 .

DEFINICION DE DEL NEGOCIO:

LA EMPRESA LADRILLERA DEL SUR S.R.L , fue constituid e! " de dicie#$%e LADRILLER LERA A DEL SUR SOCIED SOCIEDAD AD DE de! &o &o '(() con e! no#$%e de LADRIL RESPONSABILIDAD LIMITADA  con R*C N+ '('-1)/". Es un e#0%es con / &os de e0e%ienci en ! f$%icci2n de !d%i!!os #ecni3dos, di%i4id ! secto% de const%ucci2n 5 6i6iend. En ! ctu!idd, cuent con un 0!nt #ode%n, u$icd en e! 7# 1( de 0ue%to M!dondo M!dondo 8 cusco. Po% !o 9ue 0e%i2dic#ente #eo%n ! c!idd de sus 0%oductos 5 con e!!o, cu#0!en con su co#0%o#iso de of%ece%   0%oducto de #ode%no. Cuent con 0%oducto dise&do 0% est%uctu%s co#o 0%edes #ci3s #u%os, etc. Los Los !d%i!!os f$%icdos tienen ! 0%o0iedd de ;f!eot%cci2n; 0o%  su c0cidd 0% %esisti% fue%tes #o6i#ientos de ene%4n 0% ! i#0!e#entci2n de tec=os.

1.2.

PERFIL DEL E(UIPO DE TRABAJO: LADRILLERA DEL SUR S.R.L  est? o%4ni3do de ! si4uiente #ne%:

PROPIETARIO: L'$) A*+,*$, R!-'*", N!/!##, AREA DE VENTAS: A%& A%#&", M!"&#! S!%$*!) AREA DE PRODUCCION: !%+&# R,3!) P$*&", 4REA DE OPERACIONES: E#!* L'*! G'$%%&* 4REA DE MARKETING: A*+,*$, N!/!##, D&%6!",

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COMERCIO ELECTRONICO

ORGANIGRAMA DE LA EMPRESA 1.7. .7.

MODE MODEL LO DE NEGOC EGOCIIO:

LADRILLER A DEL SUR S.R.L. PROPIETARIO :LUIS ANTONIO NU*E+ NAVARRO

AREA DE VENTAS: Alex Alfredo Madera Salia!

AREA DE PRODUCCION: "al#er Ro$a! Piedo

%REA DE OPERACIONES: Efra& L'a G'ille

%REA DE MARKETING: A#oio Na(arro Del)ado

1.7.1. 1.7.1. 8(UI9N 8(UI9N ES EL CLIENT CLIENTE E  Nuest%o c!iente  9uien $%ind%e#os nuest%o se%6icio de 6ent de !d%i!!os !d%i! !os es  !  0o$!ci2n en 4ene%! 4ene% ! sen e#0%es 0@$!ics 5 0%i6ds 9ue necesiten de nuest%o  0%oducto 0% !o cu! 0%o#ocion%e#os nuest% e#0%es #edinte dife%entes #edios de inte%net Fce$oo7, 5ou to, 4oo4!e.etcB

1.7.2. 1.7.2. 8CU4L 8CU4L ES EL VALOR DEL CLIENTE CLIENTE LA EMPRE EMPRESA SA LADRIL LADRILLERA LERA DEL S*R S*R S.R.L es conocido conocido 0o% sus c!ientes c!ientes 0o% ! 6ent de !d%i!!os !d%i!!os =ec=os =ec=os  $se de de %ci!! de c!idd c!idd ! cu! e! 0%oducto 0%oducto tiene t!es t!es c%cte% c%cte%*: Dis0osici2n 0e%#nente 0% c%e% 5 #eo%% 0%oductos, se%6icios 5  0%ocesos. 

I*+&6#$"!": Actu% en fo%# %es0ons$!e 5 =onest, 4ene%ndo confin3 en !os c!iente c!ientes, s, e#0!ed e#0!edos, os, 0%o6ee 0%o6eedo% do%es es 5 ! co#uni co#unidd dd.. Cu#0!i Cu#0!iend endo o !s no%#s no%#s !e4!es, co#e%ci!es 5 t>cnic.

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COMERCIO ELECTRONICO

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Su$i% en nuest%s 0%o5ecciones de 6ent #esu!.

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C0t% c!ientes, #edinte ! 0u$!icidde

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COMERCIO ELECTRONICO

P% P% e! n?!isis n?!isis de ! co#0eten co#0etenci ci 9ue tiene ! e#0%es e#0%es LADRILLERA DEL SUR  S.R.L estudi%e#os 5 n!i3%e#os !s tiends 9ue of%ecen ! #is# 6ent de !d%i!!os  ni6e ni6e!! !oc! !oc!,, %e4i %e4ion on! ! 9ue 9ue eist eisten en dedi dedicd cds s ! #is# #is#o o %u$% %u$%o o 5 9uie 9uiene ness est?n est?n 5 inse%tdos inse%tdos en inte%net ,0% 0one% est%te4is est%te4is #?s ei4entes ei4entes 5 9ue ! c!iente !e 4%de 5 co#0%e nuest%os 0%oductos.

2.1.1.1.

REGIONAL

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COMERCIO ELECTRONICO

E! consu#ido% es e! co#0onente fund#ent! de! #e%cdo, 5 9ue se%? e! co#0%do%  de! 0%oducto 9ue se of%ece%? con e! 0%o5ecto, constitu5>ndose en su %32n de se%, 0o% !o 9ue es 6it! %e!i3% un 0e%fi! de! consu#ido% 0% 0ode% est$!ece% sus necesiddes.

SEGMENTO DE MERCADO: PUBLICO OBJETIVO EL ESTADO

EMPRESAS PRIVADAS

PERSONAS NATURALES

E! estdo estdo %e!i3 %e!i3 dife%e dife%entes ntes E#0% E#0%es ess s 0%i6 0%i6d ds s 9ue 9ue se Todo 0@$!ico en 4ene%! 9ue o$%s de const%ucci2n, co#o

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COMERCIO ELECTRONICO

ANALISIS FODA LA LA EMPRESA LADRILLERA DEL SUR

;ORTALE+AS G G G G

/ &os e10e%ienci en e! #e%cdo !oc!. Cuent con dife%entes ti0os ti0os de !d%i!!os e1c!usi6os 0% !$&e%is,#u%os !$&e%is,#u%os ,etc. Cuent con e10e%tos enc%4dos enc%4dos ! f$%iccion de !d%i!!os . Of%ece 0%oductos  0%ecio cceci$!e 5 de ! #e:o% c!idd de #te%i!es usdos en e!  0%oducto en ! %e4ion %e4ion . G Hent de dife%entes ti0os de !d%i!!os 5 #edids de cue%do  ! din?#ic %e9ue%id 0o% ! %9uitectu% e in4enie%