La Filosofia de La Mercadotecnia

 

Bk hgblslhãk ni bk Cir`knlti`dgk Ib oi`ol ni qui udk icprisk tidjk udk pbidk lrgidtk`gðd ok`gk bk sktgshk``gðd ni bks di`isgnknis y nisils ni sus `bgidtis, dl sgjdghg`k di`iskrgkcidti qui vkyk k bljrkr ib çxgtl ispirknl. Bk rkzðd is cuy bðjg`k6 Bks auidks gdtid`gldis (lrgidtk`gðd ok`gk ib `bgidt `bg idti) i) nia niaid id gr k`l k`lcpk cpkûkn ûknks ks pl plrr oi` oi`ols ols `ld `ld`rit `ritls ls (pb (pbkdi kdis, s, gcp gcpbic bicidtk idtk`gl `gldis dis,, `ldtrlbis, it`.). ]lr `ldtrlbis, ]lr ib `ldtr `ldtrkrgl, krgl, sg ixgstid auidls auidls pbkdi pbkdiss y oirrkc oirrkcgidtks gidtks kni`uknks ni gcpbicidtk`gðd y `ldtrlb, pirl dl ixgsti udk `bkrk lrgidtk`gðd ok`gk ib `bgidti, is cuy hë`gb prini`gr su hrk`ksl id cir`knls tkd `lcpitgtgvls `lcl bls k`tukbis. ]lr ibbl, is hudnkcidtkb vgsukbgzkr k bk cir`knlti`dgk nisni nls ëdjubls nghiridtis,  pirl qui istëd istri`okcidti ribk`gldknls idtri sã6 `lcl hgblslhãk y hud`gðd. Pijöd Pij öd El Eltbi tbirr y Krc Krcstrl strldj, dj, ib "`ri "`rikr kr vkb vkblr lr y sktg sktgshk` shk``gð `gðd d pkr pkrkk bls `bg `bgidt idtis, is, sld ib `lrkzðd ni bk hgblslhãk y bk prë`tg`k ni bk cir`knlti`dgk clnirdk" Ib vkblr istë ngri`tkcidti ribk`gldknl `ld ib pri`gl tltkb qui tgidi qui pkjkr ib `bgidti  pkrk knqugrgr ud prlnu`tl l sirvg`gl y ib `ldfudtl ni aidihg`gls qui vk k latidir kb utgbgzkrbl. ]lr ificpbl, ud ifi`utgvl istkrë ngspuistl k pkjkr ud pri`gl cës kbtl plr ud kutlcðvgb ni bufl plrqui idtgidni qui knicës ni tidir ud cingl ni trkdsplrti `ðclnl y sijurl plnrë jlzkr nib stktus ni `ldnu`gr ud kutlcðvgb qui bk ckylrãk dl puini tidir5 tlnl bl `ukb, riprisidtk bk jkdkd`gk l utgbgnkn qui ib `bgidti latgidi plr su ngdirl (vkblr). ]lr su pkrti, bk sktgshk``gðd  istë ribk`gldknk `ld ib nisicpiûl qui pir`gai ib `bgidti k`ir`k nib prlnu`tl qui knqugrgð y bks ixpi`tktgvks qui tidãk kdtis ni bk `lcprk. ]lr  ificpb ifi cpbl, l, sg ib `bg `bgidti idti pir`gai pir`gai qui ib prl prlnu` nu`tl tl qui knqugrgð knqugrgð ok`i bl qui ispirkak ispirkak (`ldhl (`l dhlrci rci k sus ixp ixpi`tk i`tktgv tgvks) ks) idt idtld` ld`is is si bi `ld `ldsgn sgnirk irk ud `bg `bgidt idtii sktg sktgshi` shi`ol, ol, sg ib  prlnu`tl ok`i cidls ni bl qui ispirkak si `ldsgnirk ud `bgidti gdsktgshi`ol y sg ok`i cës ni bl qui ispirkak si `ldsgnirk ud `bgidti `lcpbk`gnl. ]krk `lcpbicidtkr k bls kdtirglris nls ibicidtls (vkblr y sktgshk``gðd) si kûkngð ib ibicidtl jkdkd`gk l utgbgnkn5 is ni`gr, qui tlnl ib ishuirzl ni cir`knlti`dgk pkrk `rikr  vkbl vk blrr y sk sktg tgshk shk``g ``gðd ðd,, tg tgid idii qu quii si sirr rin ringt gtuk uknl nl ni kb kbju judk dk hl hlrc rckk pk pkrk rk bk ic icpr prisk isk u lrjkdgzk`gðd qui bl prk`tg`k. Istk jkdkd`gk l utgbgnkn puini ckdghistkrsi ni ngstgdtk ckdirk, plr ificpbl, pkrk udk icprisk sirë ud nitircgdknl ckrjid ni utgbgnkn ditk,  pkrk udk lrjkdgzk`gðd sgd hgdis ni bu`rl sirë bk ri`kunk`gðd ni udk "x" `kdtgnkn ni nldktgvls, pkrk ud pkrtgnl plbãtg`l sirë udk nitircgdknk `kdtgnkn ni vltls, it`...

 

Id sãdtisgs, bk hgblslhãk qui cuivi k bk cir`knlti`dgk clnirdk, `ldsgsti id "tidir udk  pbidk lrgidtk`gðd ok`gk ib `bgidti ksucgidnl ib `lcprlcgsl ni idtrijkrbis vkblr y sktgshk``gðd k `kcagl ni udk utgbgnkn l aidihg`gl pkrk bk icprisk u lrjkdgzk`gðd" Kolrk, pkrk qui isti "`ldfudtl ni auidks gdtid`gldis" sikd bbivknls k bk prë`tg`k, si di`isgtk ni ud "`ldfudtl ni k`tgvgnknis l tkriks"5 bls `ukbis, sld pkrti ni bk hud`gðd ni bk cir`knlti`dgk. Qihirid`gk agabgljrëhg`k ]ogbgp Eltbir y Jkry Krcstrldj (1=;=). Hudnkcidtls ni bk Cir`knlti`dg Cir`knlti`dgk. k. 8tk. Ing`gðd

Idtld`is6 ¼ [uç idtgidni ustin plr cir`knlti`dgk <