La Estrategia de Kellogg

 

  >>=-6>=0-DX-DH VU 6>=0

Kdivmooy Vijdri, @], JXh, O^L^

Cm dstrmtdk`m ld Adccikk –Cis rdsuctmlis oi v`dodo f`do do cis ÷ct`jis jdsds y oi tdodjis uom dstrmtdk`m hcmrm pmrm meriotmr dc euturi ld oudstrm djprdsm‚ , `ol`hø Xtdvd Hiia, HDI ld Adccikk, do cm rduo`øo kdrdoh`mc ldc jds ld Xdpt`djfrd ldc 6>=4, qud sd rdmc`zø do cms `ostmcmh`iods ld su pcmotm do Fmttcd Hrdda, J`hb`kmo,

do cis Dstmlis To`lis. Hms` mc e`omc`zmr cm rduo`øo, Hiia, `ol`hø qud bm pdosmli do rdlde`o`r uom oudvm dstrmtdk`m hirpirmt`vm pmrm Adccikk y qud bm dcdk`li m \`j Friwo hiji dc cêldr ld uo priydhti m o`vdc `otdromh`iomc hio dc qud Adccikk pudlm hrdhdr do cis s`ku`dotds mýis. ^`l`ø qud mc s`ku`dotd lêm, Friwo vmym m su ie`h`om m cms 0 mj. Hiia y Friwo sd rduo`drio dc => ld Ihtufrd do cm smcm ld guotms pr`oh`pmc, mbê tmjf`ào pmrt`h`pmrio 8 kdrdotds, dc ld jmouemhturm, vdotms y e`omozms. –\`j, smfdjis ld tu dxpdr`doh`m do vdotms y sdrv`h`i mc  djpdzø `ol`híolicd dc HDI ld Adccikk, pir dsi td bd dcdk`li pmrm qud prdpmrds uom pripudstm ld hc`dotd‚  djpdzø uo priydhti qud pdrj`tm m oudstrm djprdsm smc`r ldc –hmis ld jmlurdz‚ qud tdodjis, t`dods =4 lêms pmrm prdpmrmrci, td mpiymrío cis 8 kdrdotds mquê prdsdotds … Xtdvd Hiia, uo e`omoh`dri ld 44 mýis, oi cd pripirh`ioø jís ldtmccd ld cm dstrmtdk`m qud àc dspdrmfm,

fmsíolisd do qud \`j, uo bijfrd hrdmt`vi, cd lmrêm mckuom pripudstm ld vmcir qud pdrj`tm m Adccikk l`edrdoh`mrsd ld cm hijpdtdoh`m. ^dri Xtdvd s` fushmfm uom dstrmtdk`m ld priluhti i uom cêodm ld priluhtis qud Adccikk ldfdrêm hijdrh`mc`zmr. \`j Friwo, drm uo dgdhut`vi sdo`ir ld vdotms qud hioihêm dc jdrhmli y cms prdedrdoh`ms ld cis hc`dotds, pdri oi bmfêm trmfmgmli do cis ldpmrtmjdotis ld `ooivmh`øo o` V&L. Ldsld su `o`h`i do 6>>4, ym tdoêm =>

mýis do Adccikk y cm jmyirêm cis bmfêm trmfmgmli do dc ldpmrtmjdoti ld hijdrh`mc`zmh`øo, dstmoli cis ÷ct`jis 8 mýis hiji kdrdotd ld sdrv`h`i mc hc`dotd. X`o lulm dstm ipirtuo`lml drm uo rdti pmrm su ldsmrricci prieds`iomc ldotri ld cm hijpmýêm.

Motdhdldotds y dotiroi ld Adccikk Do cis ÷ct`jis mýis cm djprdsm Adccikk bmfêm fmgmli su pmrt`h`pmh`øo pmrt `h`pmh`øo ld jdrhmli ldc % mc 8=%, b`h`drio uo hràl`ti m uo fmohi mcdjío hio mctm tmsm ld `otdràs, sd bmfêm `ohrdjdotmli cis rdhcmjis ld cis l`str`fu`lirds ld sus priluhtis pir cm emctm ld stiha l`spio`fcd, Adccikk bmfêm tdo`li pihi àx`ti do cm `otriluhh`øo ld oudvis priluhtis. Xus mctis prdh`is, cm hijpdtdoh`m y cm l`sj`ouh`øo do cis prdsupudstis ld jmradt`ok y pripmkmolm bmfêmo hijpc`hmli m cm djprdsm do cis ÷ct`jis mýis. Jdsds motdr`irds m cm guotm ld Ihtufrd, dc HDI ld Adccikk, do uom rduo`øo hio dc ldpmrtmjdoti ld `ovdst`kmh`øo y ldsmrricci bmfêm jmo`edstmli su ldsdi do doeihmrsd do dc jdrhmli jd rhmli mlucti y bmfêm pudsti

 

  >>=-6>=0-DX-DH VU 6>=0

juhbi àoems`s do cis priluhtis somha, y dstmfm `koirmoli sus priluhtis dstrdccms qud sio cis hdrdmcds sdk÷o ci qud jmolmfm cm ÷ct`jm dstrmtdk`m ld cm hijpmýêm. Dc ldpmrtmjdoti ld jmradt`ok s`djprd sd qudgmfm qud ldfêm bmfdr jís `ovdrs`øo pmrm hioih`j`doti y prijih`øo ld cis oudvis priluhtis y bmfêm sukdr`li `ovdrt`r eudrtdjdotd do pripmkmolm y prijih`iods y mobdcmfmo hiotrmtmr uom dstrdccm ld h`od hiji msdsirm hijdrh`mc. Cm hijpmýêm mjdr`hmom Adccikk bm vdo`li priluh`doli hdrdmcds ldsld =0>5. P hijdrh`mc`zm bmstm cm edhbm sus priluhtis do =4> pmêsds y ds uom ld cms jmouemhturdrms cêldrds do hdrdmcds y hij`lm hiji kmccdtms, tistmlms, wmeecds, dth. Adccikk eud mlqu`r`li pir Kdodrmc J`ccs do =000. Xtdvd Hiia mlj`o`strø uom ld cms pcmotms duripdms motds ld ccdkmr m sdr dc HDI ld tilm cm hijpmýêm, hio juhbi àx`ti do cms dstrmtdk`ms ld `ovdrs`øo y hrdh`j`doti ld cm rdk`øo ld Xu`zm y Mustr`m.

¹Høji pudli lde`o`r uom dstrmtdk`m9 *\`j Friwo tijø dc priydhti ms`komli hio juhbm pdrtdodoh`m bmh`m cm djprdsm, tmc høji drm uom ld sus hmrmhtdrêst`hms, dotus`mstm y hdotrmli do dc ifgdt`vi. Tom ld cms pr`jdrms hisms qud pdosø drm qud =4 lêms drm pihi t`djpi pmrm prdpmrmr uom pripudstm, pir dsi sic`h`tø dosdku`lm uom rduo`øo hio cis rdprdsdotmotds ld V&L y vdotms. Ldspuàs ld dstmr rduo`li pir jís ld < birms hio Gdss`hm Xj`tb ld V&L y ^dtdr [mhbivsay ld vdotms mc`jdotis o`ýis, sd l`i hudotm qud hmlm írdm pdosmfm qud bmfêm bdhbi su jdgir trmfmgi do cis priydhtis ld `ooivmh`øo `jpcdjdotmlis y qud drm hudst`øo ld Adccikk do ldh`l`rsd hrdhdr do itri sdkjdoti. –^dri –^dri quà tdoldoh`m tdhoicøk`hm tdhoicøk`hm ldfdjis tijmr pmrm oudstris priluhtis‚  prdkuotø  prdkuotø uo pihi ldsdspdrmli \`j … –Xmcul, –Xmcul, F`dodstmr, E`todss, L`vdrs`øo, L`vdrs`øo, Ldpirtds … do mcki pildjis hiodhtmrois hiodhtmrois9‚ 9‚ \`j lurmotd cis lêms s`ku`dotds s`ku`ø rdhicdhtmoli `oeirjmh`øo ld cms `ldms pitdoh`mcds rdspdhti m cm dstrmtdk`m qud ldfêm tijmr Adccikk.

¹]uà `ooivmjis do Adccikk9 Do cm rduo`øo ld prdsdotmh`øo ldc priydhti, cm pripudstm ld \`j oi drm hcmrm h cmrm pmrm Xtdvd rdspdhti mc doeiqud ld jdrhmli i tdhoicikêm qud ldfêm ldh`l`r Adccikk pmrm tdodr uo hrdh`j`doti d o cms vdotms. Dc kdrdotd mhtumc ld sdrv`h`i mc hc`dotd pripioêm qud cm `ooivmh`øo ldfêm sdr cmozmlm do Edfrdri 6>=5 søci pmrm cis Dstmlis To`lis y qud Adccikk oi ldfdrêmo pdrldr jís t`djpi, pirqud su pripudstm drm l`srupt`vm y qud dc jdrhmli cm mhdptmrêm ld `ojdl`mti. Xtdvd Hiia smfêm ldc o`vdc ld hioih`j`doti hi oih`j`doti qud tdoêm \`j ldc jdrhmli pdri oi qudrêm emccmr do dc d c euturi ld cm hijpmýêm.

 

  >>=-6>=0-DX-DH VU 6>=0

Modxi # =

 

  >>=-6>=0-DX-DH VU 6>=0

Modxi # 6 ^cmo ld Oudvis ^riluhtis pmrm dc mýi 6>=5, prdpmrmli do Dodri 6>=4

Vdedrdoh`ms7 Adccikk Hijpmoy7  Hijpmoy7 bttps7//www.adccikkhijpmoy.hij/doYTX/bijd.btjc  bttps7//www.adccikkhijpmoy.hij/doYTX/bijd.btjc