Kodak Case Study

DONE BY 

Romaric ZEIDA  

2337

Aboubacar GARBA

2340

Michele HENRY KILY

2346

Manso ur FALL Mansour Mamadou habiboulaye DIALLO

2349 P0559

KODAK STRATEGIC STRATEG IC ANALYSIS Directed by Ph.D M. WAHABI 1

Kodak’s ultimate aim is to remain to be one of

the most successful business stories. Thanks to its 130 years of life, this company has the background and the experience required to keep being competitive.

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Kodak’s ultimate aim is to remain to be one of

the most successful business stories. Thanks to its 130 years of life, this company has the background and the experience required to keep being competitive.

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Mission Kodak searches continually to provide to its consumers the best solutions in the domains of photographic products and to keep giving a good return in investment to the shareholders

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Goals

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Keep to stay the wold’s leader in the sector of photography.

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Diversify its activities toward other different fields

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Pursue a general expansion policy and to look forward the acquisition of companies performing in other sectors

Objectives 

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To be one of the most important actors in pharmaceuticals and biotechnology thanks to the Life Science Division and Sterling Drug Take profit from the 100 billion dollars market of the pharmaceutical industry Promoting the 35mm cameras and equipment which present a large growth potential Focus on the photofinishing segment by acquiring other sepcialized companies

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EXTERNAL ANALYSIS

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PESTEL ANALYSIS Political / Legal Political stability in USA George Bush Senior’s presidency and end of the Cold War The economical sector is ruled by antitrusts laws which direct the mergers ,acquisitions or joint ventures processes

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PESTEL ANALYSIS

Economic 

Relative stability of the US economy

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Fast growth of the international exchanges

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Large growth perspectives on the photography sector and specially in Europe

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PESTEL ANALYSIS 

Social

Photographic devices become more and more used in the familial environment Photography’s use is no longer limited to the professionals

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