Kenrick Cleveland's Dark Side Patterns - The Belief Destroyer

Kenrick Cleveland’s Dark Side Patterns -- The Belief Destroyer Operator:

Good afternoon, ladies and gentlemen and welcome to our call today. Here is your host, Kenrick Cleveland.

Kenrick:

All right. Well, welcome to the call. I’m excited. I can’t get over again the sheer volume of response we get on this topic. It’s just--it’s heartwarming to say the least and I’m thrilled to have so many of us here. We have, at last count now, exceeding 500 people wanting to join us on this call, so what I’ve done, as you can tell, it’s nice and quiet, is because I’ve put everybody on mute. I’ve also invited a select number of my advanced coaching group members who I will allow to interact and ask questions so we can make sure that we’re as helpful as we can possibly be with the material that you’re going to receive today. What I’d like to do is just start in by telling you a little bit about why we’re doing this. Of all the things I’ve ever done, the Dark Side material has received by far and away the greatest response, both positive and negative. I have diehard fans, you may be one of them, and if not, I intend to turn you into one today, but I have worldwide fans of this material and I think I have worldwide haters and that’s all fine and good. I learned a long time ago, you can’t please everybody all the time, so I work to please the majority of people as best as I can and some people just aren’t going to like it, and in particular, an awful lot of people did not like that I was releasing, surely, the most devastating patterns that have ever been released, that are so capable of psychologically destroying somebody. Now, to that end, I decided to make the course available again. As you know, I pulled it off the market and it just has not been available, but I decided to make it available again for a very short period of time in April. And so in so doing, I started thinking about the responses I’ve gotten over the years and the biggest response that we get from people that don’t own the course is, can you give me an idea of what this course covers? We’ve heard about it. People are raving or screaming about it. They call it the most evil psychological material that’s ever been released. It’s the most powerful. It can be used for good. What is an idea of what this is? Okay, we hear that an awful lot. I don’t know how many hundreds or thousands of times Kim’s gotten calls like that, and emails and on and on, so I thought I’d invite you to the call today and do something really different. I think the majority of people would invite you to a call like this and give you a table of contents, you know, an overview and a sales pitch, and I thought what I’d do is the exact opposite. I thought what I would do is invite you to our call today and teach you skill from the course that will demonstrate the power of the type of material you’ll learn.

So, that’s what we’re going to do, and hope that meets with your expectation of the kind of person I am and the kind of value that I always strive to deliver. Before I jump immediately into a pattern, I’d also--it’s important to me that I cover another topic first. I know you know it’s coming and you need to bear with me for a moment. My job is to teach you, it is not to be your conscience, it’s not to enforce my brand of integrity and yet it is integrity that we need to talk about as we begin. You know that I always talk about integrity as it relates to patterns of persuasion in general, but as it relates to these patterns in particular, it’s just something that I would not be doing you any service if I didn’t bring this up. Let me give you an analogy. If you wanted to carry a gun and you wanted to be able to shoot effectively, I could do all of the explaining in the world of what a gun is and what it does and the effects it has when it’s used, and I could show you pictures, you know, I could diagram things, I could do all kinds of stuff, but until you actually hold one in your hand, until you actually have one loaded and ready to use, and you’ve actually practiced firing it, you can’t really have an idea of what it can do and of the incredible power that it has. Another great analogy would be like flying an airplane. You can go to school and you can take your ground school and you can learn all about the wind and how it affects the airplane and how the wings work and everything, okay, but until you get behind the wheel and try to put that knowledge into use, you’re as good as useless. You’ll have some theory, but you won’t have the practice. When I became licensed as a SCUBA diver they told us about how, when you go under, at ever 33 feet it’s another--the pressure doubles, and I heard all about this, I was like, great, and we swam around in the pool with our tanks on, and yeah, that was fine, but when I actually got the first weight belt on and I actually went out into the ocean and I looked up and I saw how far down I was, I looked at my depth meter and I realized I was at 33 feet and I felt the pressure double and at 66 feet it doubled again, I thought, wow, nobody could ever have prepared me for that. So, imagine for a moment that there’s an 8 year old boy and there’s an 8 year old boy that wants to learn to shoot and he’s come to me to teach him or he’s come to you to teach him, better still, and so you say, great. Well, look, here’s a gun--and you put it in his hand--you point it at whatever’s causing the problem and you pull the trigger. Okay? There you go. All right, now, let me just warn you, it’s better not to shoot anybody because it’s not that good--but you give him the gun and send him off. Okay?

Now, one day the kid gets mad, you know, someone calls him a name and he gets really angry, and so finally he can’t seem to cause the problem to stop and he remembers he has a gun so he goes to his locker, he pulls out his gun, and he shoots the person. And as the person is writing in agony on the floor and the blood is spilling out, okay, the kid realizes the impact of what he’s just done. That would be what you can do with the pattern I’m going to teach you today if you use it evilly. All right? So, I know that’s got a lot of people excited now and you’re thinking to yourself, oh, my god, Kenrick’s really going to give us a pattern like that. Yeah, I really am, and I’m really going to tell you how it can be used negatively and I’m going to do it that way because, A, the material--if you don’t have it and only a couple of people do, then those couple of people can hurt others really bad. I’m trying to decide how I want to do this. I did an interview with a gentleman who was a victim of the use of some of these Dark Side patterns and I did an interview with him and he explained in quite detail exactly what it was like, how bad it affected him, you know, what a--how it caused him to lose money and all kinds of things that he went through. I’d like to make that available to you guys, at least that part of it. I just haven’t figured out if I’m just going to release the transcript or what, but stand by and I’ll try to get something like that to you, get that interview. One way or the other, the transcript or the interview, I'm not sure, but it would be a great teaching tool for you if nothing else, so I’m going to see if I can do that. But, you know, suffice it to say I had, you know, a couple of these patterns run on me and it was horrendous. The devastation wreaked on me lasted six months. And I was highly trained in NLP--highly trained. I was a full on trainer having studied directly with the three originators and very personally and directly with Richard Bandler, and I can tell you that the pattern was so severe that it basically made me just not care about anything, like as if nothing was important. So, I talk to you from a position of knowledge and experience, not just, you know, having read about something. I actually lived through this, so what I really want you to understand the importance of how powerful these patterns can be. What I’d like you to do is this--have you ever been at the receiving end of a really cruel joke? Has anyone ever really made fun of you or hurt you in some way in school? Were you ever the brunt of being picked on and if so, do you remember how bad that felt? I bring that up simply because you can do far worse to others, but simply because you can doesn’t mean you should. The people that did this to you shouldn’t have done it. Let’s not

perpetuate a bad problem, let’s stop the bad problem. Let’s rise above it and let’s act with integrity towards everyone, okay? Having said all that, you know, let’s jump into the patterns and I’m going to teach you one today, maybe two, that I’d like you to understand I think you’ll really enjoy. The fist pattern is about uninstalling something, okay? Uninstalling something. Now, let’s just think about those words for a moment. What does it mean to uninstall something? Well, first of all it means that something was installed or is there and that it’s possible to uninstall it, to get rid of it, to make it go away. I’ll tell you that that’s true for any behavior or any value or any belief that exists within a person. Have you ever changed? Can you think back 20 years, or depending on how old you are, 10 years or 40 or 50 years? And are you exactly the same today as you were back then? Probably not. Okay. So what’s different? Well, some of your beliefs have changed, some of your values might have changed, some of your behavior certainly has changed, and you’re different. Okay? So, things can be changed. All right? This is about uninstalling, so to uninstall something we have to find something we don’t want and get rid of it. All right? That’s the structure of the pattern I’m going to be teaching you is getting rid of something you don’t want, primarily in another person but it can be done on yourself as well. A little harder to do this on yourself but someone else could do it for you. So, let’s talk about the core of uninstalling. The simple way of doing that is simply to do it by way of thinking about something that is no longer true but that used to be. Okay? And what this does, it’s a deleveraging construct. Okay? Something that’s no longer true but used to be. This is-if you think about that, it’s the structure of something that is or was but no longer is. Okay? So, if this is true in one area of our life, it can be true in another. We just have to apply it. That’s the key. Now I’m talking about this in a way that’s going to be a little surprising maybe because I’m really going to demystify this and make it very interesting--very usable. So let’s--let me give you the pattern for uninstalling something or getting rid of it. Here’s the pattern: you first of all elicit--and eliciting--and by the way, again, let’s look to the basis of the word, elicit--elicit doesn’t mean install, it means find what’s there and bring it to the surface, bring it out of somebody, okay? So, first we’re going to bring out in somebody something that is no longer true but used to be. The second thing we’re going to do is we’re going to find out the sub modality location of it. For those of you that don’t have much of an NLP

background, or for that matter, that you do, it doesn’t matter, sub modalities are the fine distinctions of our basic representational systems. So, again, I don’t like using these kinds of lingo words so let me just cut them out all together and say, if you take a look at a photo you can see-let’s say it has some people in it. Well, you can see that the people are centered in the photo or at a distance or off to one side or another. Okay? So you can see the location of people or things in the photo and you can also see if the photo was taken in daytime or nighttime, in other words, you know, basically how bright the photo is. The photo could be in color or black and white. It could be in focus or out of focus. There could be a number of distinctions that make up the location. All right? But I’m going to primarily focus you on the location. That’s where we’re going to go after because that has just an immediate impact. All right, the next thing is, is that we’re going to create a pointing anchor. Now, that may sound confusing but it couldn’t be any simpler than just literally pointing at where they say it’s located. All right? Why does that become a pointing anchor? Because I’ll give you a suggestion pattern you can use that will link your point to the elicitation of that state, okay, to where in other words, they’ll feel what it is that you’re pointing at. All right? Then you simply bring up in conversation what you want them to no longer believe in and point to the no longer true but used to be area. That’s the pattern. Okay? Now, I’m going to go through it with you and I’m going to help you understand it, but that’s the pattern. The first thing I want to do is, let’s just think of some of the places that we could use something like this and to do that I’m going to invite my coaching group that I’ve just made active here on the line--I’m going to invite them to brainstorm with me for a moment and let’s just think about, where could we use the ability to de-install or get rid of a value, a belief, a behavior, or something that we don’t want someone else to have? Where could we use something like that? So, anybody have a suggestion? Ken:

Kenrick, I’m in sales and I’m--I think there’s times when clients have a particular notion or something set in their mind that they have a definite no and they don’t want to participate, they don’t even want to listen to what I’m selling. They don’t want to listen to me when I contact them and I feel like if I could put that negative out of the way about my product, that it would make it a little easier for me. Am I on the right track here?

Kenrick:

Absolutely. Always the pragmatist, Ken. Fantastic. Yes, on the right track. Now, let me evaluate with you what won’t work about that. Okay? For any psychological pattern to work other than sheer terror--okay--you have to have a degree of rapport. Let me give you a good example. The other day, yesterday, I was busy working and writing and I hear ding dong, and so I go to see who’s at the front door and it’s a gentleman and a

woman and he thanks me very much for opening the door and for being open to what he’s going to tell me and he produces a pamphlet with a picture of Jesus on the front cover. It didn’t really take any more than that and I thanked him so much for his time and was sure that he was doing a great work, but that I had my own faith, my own discipline, and I just didn’t have time to continue in that discussion and to please have a really nice day and he was great and we ended that discussion. Okay? It wouldn’t have--this pattern wouldn’t have helped me there. Why, Ken? Ken:

Well, you didn’t have any background on him, number one. You didn’t have any more information than just what he was doing--

Kenrick:

Sorry--sorry, it wouldn’t have helped him. In other words, if he would have known this pattern, he wouldn’t have been able to run it on me, not just because I know it, but why wouldn’t this help him?

Ken:

Because he couldn’t take you there. He had no rapport with you. He couldn’t go there.

Kenrick:

Perfect. There you go. That’s exactly where I was getting. Yeah. That’s exactly right. So, he had no rapport with me and therefore he couldn’t run the pattern. So, first of all--in other words, you said, if you could just get people to not think no the minute that they see you or the minute they hear about your product or service, then, you know, you might be able to use this pattern and get rid of that. You can, but the pattern presupposes that you have the ability to get a little bit of rapport, that you can engage them in conversation for a few moments and start the process of rapport. And there’s a lot of strategies on the Dark Side of gaining rapport quickly too, so there’s--I mean, things that we can do even outside the normal range of what NLP talks about for rapport and that kind of thing. But--okay, so you’re right, that’s one aspect that we could use. We could knock out people from saying that they aren’t interested because their lack of interest disappears when it’s put into this pattern. What else could we use this pattern on? Anybody else?

Bob:

Kenrick, there’s a-- also in sales, a client who has an idea in his head that, hey, you know, this is the slow season and, you know, there’s really nothing that we can do or we’re not going to really get any business until after April 15th.

Kenrick:

Okay, so what I would call that is an objection, right?

Bob:

Correct.

Kenrick:

So we could put objections in general into this pattern and make the objection no longer true but used to be. Would that be useful?

Bob:

Exactly. Yup.

Kenrick:

I think it would be incredibly useful. So we can put objections in there. What if we put our competitors in there? Could we do that?

Speaker:

Awesome.

Kenrick:

All of the sudden I got some attention here. Okay. Well, yes, we could put our competitors in there. Is it the right thing to do? Look, again, you know, I wasn’t credited with writing any book at the level of the Bible, okay, or any other religious work of that level, okay, so, you know, I can’t be your conscience, but what I can say is, we can certainly put competitors and ideas and things in that, in my opinion, if what we have could serve them better. Now, we have to be careful here because now we’re talking about intention and we’re talking about walking a fine line. We all think our product or service is better, we have to or we couldn’t sell it, but is it really? So let me just tell you--for each of you that actually control your products or services, if you create your products or services--is it so good that you would buy it? Is it so incredible that you couldn’t make it any better or it’s as good as you can do or it is a game changer? If it is, then man-a-living, you have an obligation to get the world out there to take note of it, but don’t buy in to your own BS, so to speak, too far. Okay? In other words, you know, don’t write the marketing letter for it and then think to yourself, wow, look at what I got. Okay? Make sure that you’re really doing the world a service. You could also not speak specifically about your competitors. In other words, you know, you have competitor X. You don’t have to name the company or the person, you could put them in ‘in general’. You could simply talk about people that do the same thing that you do while pointing at the no longer true but used to be location. And that, in my opinion, would be somewhat more along the lines of ethical or doable. But again, I’m not here to be your conscience. I’ve already given you my two cents worth on ethics and integrity. I’m giving you exactly how these patterns can be used and are used and you’ll have to be the judge of whether or not you want to use it like that. I’m going to get to some very specific demonstration with this. I’m going to show you about how it’s done. You’ll get to hear it, but I want to just look at what else can be done with it. We can put objections in it. We can put competitors in it. We can put behaviors in it that we don’t like people doing. What about people that have to go talk to a boss or a spouse or have to think about it? We could put that in it, into the pattern, really easily and that would--you might say, well, that’s also an objection, yes, but I’m just separating it into the different types--and we could put that

into this thing as well and diminish or eliminate, possibly, the way it would work. In other words, their mind might just draw a big blank when they try to do that--or worse. I’ll tell you about some of the other things you can do with this that are just downright disgusting that I can’t find any use for that shouldn’t be done but that you need to know about to defend yourself from this pattern. Okay? So, let’s go into a little bit more length of what--how this can be done. So, the first thing is I told you, here’s how to do the pattern. You elicit something that’s no longer true but used to be. How do we do that? Well, it’s really simple. Bob, can I do this with you? Bob:

You may.

Kenrick:

Bob, what’s something that’s no longer true in your life but used to be? For example, you used to have a bad habit and now you don’t or you used to do something that is unsavory and now you don’t or anything like that? Now, if I was with Bob in person I would be looking at him to see if he’s like nodding yes or nodding no, or if he’s looking like he’s grocking my-what I’m saying or not. So, I’ll ask him, because we’re on the phone--Bob, do you have something like that?

Bob:

Oh, sure. Absolutely.

Kenrick:

Okay, well, that sounds congruent to me. Okay? Let’s say that I didn’t get something congruent. Okay? I would go to something simpler like this if he said no, well, surely, Bob, you can remember living at a particular address but you don’t live there anymore, right?

Bob:

No, I don’t think so.

Kenrick:

Well, have you ever lived somewhere else in your life?

Bob:

Maybe.

Kenrick:

Bob, have you ever lived in another house than where you’re living right now?

Bob:

I have.

Kenrick:

Okay, there we go, so you used to live there but you don’t anymore?

Bob:

Yeah.

Kenrick:

Right.

Bob:

Exactly.

Kenrick:

So when you think about that house you think to yourself, hm, I used to live there but it’s not true anymore. I don’t live there anymore, right?

Bob:

Yeah, that is right. I’m not living there anymore, exactly.

Kenrick:

Right, you don’t live there anymore. Okay. Now, we can go to something that simple if you need to, folks, okay? But in his case I heard something very congruent, so, Bob, think about what you were thinking about. You used to do something that you don’t do anymore or--whatever it is, you don’t need to tell me, but you used to do it and you don’t do it anymore, right?

Bob:

Right.

Kenrick:

And when you think about it, Bob, you’re done, right? You don’t do it anymore, right?

Bob:

Exactly, I don’t.

Kenrick:

Okay, fantastic. Bob, when you think about that, okay, you think about it in a way that is--maybe you visualize it or you have a picture of it or a feeling about it or whatever, but whether you see it or you feel it or you hear it or whatever, where is that located as you imagine this? Where is it located?

Bob:

I guess when I’m thinking about it, it’s located in the back of my mind.

Kenrick:

So, it’s no longer true but it used to be and you know that because it’s in the back of your mind?

Bob:

Exactly.

Kenrick:

Now, if I were with Bob in person I would be pointing towards the back of his mind. It doesn’t matter if I do it with my right hand or my left hand, from above his head, from pointing up and around kind of that way, but I’m going to point towards the back of his head. So, Bob, I’m pointing at the back of your head and I say, so when I point like this, you know it’s in the back of your mind and it’s no longer true but it used to be, just exactly like this thing, right?

Bob:

Right.

Kenrick:

Okay, great. And folks, that’s all it takes. I’ve now said it. I don’t really have to do a whole lot more. It’s really that simple and that’s what gets kind of fun about this because--I know there’s some of you thinking, well, what about when you have to do it conversationally, Kenrick, you’re describing how to do it if you were in person, but what if you were doing it conversationally? I’ll get to that in a minute. But it’s just so easy to do

this, it makes it so simple, and so, now, Bob, when I point to the back of your head like this, you know that you’re immediately reminded of this thing that’s no longer true but it used to be, right? Bob:

Yeah.

Kenrick:

Okay, fantastic. Now, Bob, tell me how you feel when you imagined me pointing to this imaginary spot in your head.

Bob:

I wanted to go out and buy a pack of Marlborough’s.

Kenrick:

But it’s no longer true, you don’t do it.

Bob:

I don’t.

Kenrick:

Okay. All right. So, if I point to the area that’s no longer true, you kind of have this feeling that it’s no longer true, I would imagine, right?

Bob:

I do. Yeah.

Kenrick:

Okay, so--you’re sure you don’t smoke Marlborough’s anymore?

Bob:

I’m sure.

Kenrick:

Okay, great, perfect. All right, now, what if I were talking to Bob and I said, Bob, there’s a lot of other people that you could go to learn from, you could learn persuasion you can--you know, a lot of people try to teach it-and I point to this no longer true but used to be section in his head, right now, and I say to him, you know, there are--you could do that, but I don’t know, you probably have a feeling like it just is like, why bother, you know what I mean? What do you think?

Bob:

Um hmm.

Kenrick:

Now tell me how you actually feel as you hear me say those words, Bob?

Bob:

How I’m feeling--why bother studying with anybody but you, Kenrick?

Kenrick:

All right, now, we’re joking, it’s fun, we’re having a good time, but listen to Bob. He’s blah, blah, blah--and his brain is being twisted a little bit. Now, really, you can study with whomever you’d like, it doesn’t make any damn bit of difference to me, but you get the point of what it does. Okay? Do you see how that--did you feel an impact how that was lessening a desire that I just brought up by way of conversation?

Bob:

Yes, I did.

Kenrick:

That is how the pattern is used. You just bring up what you no longer want them to believe in or do and point to the no longer true but used to be area. It’s just that simple.

Speaker:

Kenrick, I just had a really scary thought and this really put me back in my seat. You could literally take away anything that was important that somebody had, like, you know, some--a value or you could take away their thoughts of their husbands or boyfriends of spouses--you could really get in somebody’s head with this thing. This is a little bit scary.

Kenrick:

That’s why it’s taught in the Dark Side. That--now--now--and I think-you know what, there’s a great number of people on this call that are thinking along those lines. All of the sudden your brains are kicked into gear and going, hmmmm. . . so, absolutely, you can knock out boyfriends, husbands, wives, girlfriends, you can knock out anything. That’s just it. Okay? There’s no limit to what this can’t do. I mean, it is really, really powerful. Let me explain the limits so you’ll understand. I say there’s no limits but here is the limit. To the degree that you’ve elicited something that they have really changed in their life, this pattern will have a like level of influence, or to the degree that they accept that it’s simply no longer true and has some kind of emotional connection, all right, that is the level that it will have in what you’re applying it to. So, for example, let’s say a person used to drink and they don’t anymore, they used to be an alcoholic and they haven’t drank now for 20 years and they’re not going to start tomorrow. It’s true they no longer drink. They may still consider themselves an alcoholic but they don’t drink and they haven’t drunk for 20 years. That would be the kind of change, you can elicit something like that, that can knock out anything that you’re trying to knock out. That’s the kind of thing that can do it. Or they used to smoke two packs a day and they haven’t smoked at all in ten years, or they used to weigh 100 pounds more and they dropped it and now they weigh 100 pounds less and they’ve stayed with that for five years and they have not gained it back. That’s the kind of thing. You know, they may struggle with it every day but they are no longer that 100 pound more person. That’s the kind of thing. Or they used to be in an abusive relationship and they got rid of the person and they’re not in an abusive relationship anymore. That’s the kind of thing. You elicit something of that level of power and you will knock out whatever you’re putting up into that location. All right? By the way, I want to--I’m excited, I meant to mention a little earlier, I’m really excited to let you know, I’m writing a book on this subject that will be released--well, I’m hoping in the next six months but maybe even faster if I have my way, if I can bring myself to finish it, but I’m actually writing a book on this subject that I’ll be really thrilled to be releasing. So, it’ll be--we’re really going to advance some of the things that you’re hearing and in the program itself, wow, we get into the nastiest of the

nasty, but also with some ideas of how to use them for the good where possible. Some of them, they’re just used to be defensive, in other words, you have to know them to be able to defend against them. So, in this case, let me just show you now a couple of things about how to use this even more effectively. I want to get more conversational. When you’re face-to-face with someone it’s so easy to just point and if you think you can’t do it, you’re wrong. It’s so easy to just point. And let me give you now a clue because a lot of you are thinking out there, but what if I don’t point exactly right? That’s because you’ve seen these idiot NLP trainers that can’t train their way out of a wet paper bag--well, they can train their way out but they can’t actually use it in their real life, you know, that will tell you how exact and precise you must be with this pointing, and I say, hogwash, hogwash because all you have to do is imply that your point--you could literally point to the moon or to the ground or in circles or you could jump up and down or you could do any kind of behavior you want and imply or suggest, when you do this, they feel that. And what is that? That’s a language pattern, it’s a suggestion, and you know, suggestions have held sway over mankind for how many millions of years, or at least thousands depending on your viewpoint. So, all I have to do is imply knowingly, with a knowing tone, that when I do this, you’ll feel that. That’s it. That’s the structure of the suggestion, folks. It’s so simple. People want to make suggestions out to be so difficult and complex and they’re simply not. They’re easy. When you understand how they work, they become easy and I think that’s one of the biggest things I’ve been known for is demystifying this stuff and making it available so you can actually use it instead of making it look like magic and gobbledygook and nobody can--everyone says, wow, he’s so great, but they can’t figure out how to do it. I’d rather everyone think, wow, you’re so great, because you can do exactly what I’m talking about. So look at it this way, folks, when you get this no longer true but used to be think, all you have to do is say, so, look, I’d like to find a way of reminding you of this feeling. When I point like that, can you immediately go back and feel that feeling? Yes? That’s a suggestion, folks, do it just like I did. Get it? Bob, do you understand that? Bob:

I not only understand it, I felt it.

Kenrick:

Okay, but do you understand what I mean when I say, it’s so easy to just say. When I point like that or when I nod like that, or when I gesture like that, you can go back and feel that feeling, can you not, right now?

Bob:

I can. I’m feeling it right now.

Kenrick:

See? And it’s so simple. Ken, I hope you’re getting that too and the rest of you. It’s so simple to link it via a suggestion. That’s how easy this is. You just link it via suggestion. Now, let me also say, there’s another way to do this even more conversational if you’re not in front of somebody and here I’d like to give you a bit of a language pattern that you can use. You might say to someone you’re talking with early in the conversation, you know, let me remind you of a way of thinking that we all know how to do. See, it’s a way of doing things and if you follow me here for just a moment, see, we all know how to remember something that’s no longer true in our life but used to be. So maybe there’s a big habit you changed and you used to be 100 pounds more and now you’re not, or you used to smoke and now you don’t or you used to be in an abusive relationship and now you’re not, but there’s something that used to be bad that you changed and now it no longer exists. It’s gone out of your life. It’s done. You don’t do it anymore. And I imagine just bringing up a couple of examples like that have reminded you of something like that. So, if you follow me for a moment, I’m going to show you a way of thinking about something. See, it’s a strategy your brain already knows. I’ve repeated that a number of times. If you go back and listen to this you’ll hear that I’ve just repeated that, I don’t know, three, four or five times, I’m talking about a strategy and then I’m going to suggest--and you can use this in a number of ways. For example, you know, I could just bring up at any time in the future, this way of thinking about things and your brain could immediately apply that strategy to whatever we’re talking about. Do you understand what I’m saying? And the person says, well, sure. And you say, okay, great. Wonderful. And now when they bring up an objection or they bring up something that you don’t like, you can say, well, now, we talked about a way of thinking about things a little earlier and there may be something about that that’s applicable here--and then just continue right on because what you’ve just done is fired off that anchor that you’ve done by anchoring to the words ‘a way of thinking about things’. It’s a little bit more advanced. I know there’s a bunch of people on this call that are advanced and are probably now going, whoo hoo. Thank you, Kenrick. All right, well, you’re welcome. All right, I owe it to you to give you the really nasty side of this pattern, okay? I told you how to use it, good, how to use it to help yourself, you can use it to get rid of behaviors you don’t like you can use it to do all kinds of things, okay? But you also need to know how to defend against it, all right? You guys ready?

Bob:

Give it to us.

Kenrick:

All right, here we go. What if you put someone’s self esteem or self concept in the no longer true position? Think about that for a moment. What if I elicited a person’s self concept or picture of their self esteem and I pointed to the no longer true but used to be. What would happen to that person? I want you to be careful as I’m talking to you about it, I want you to maintain a really positive image of yourself and think really positively because, you know, we’re playing with a bit of dynamite here. All right? We really are. So think positively. Put a smile on your face. You might change your position a little bit. We’re talking very theoretically here, okay? Yes, it can be used exactly like I’m saying but for all of you, so as to protect your own mind a little bit in the event that you aren’t very familiar with these patterns, just, you know, think positively as we go through this. For right now imagine that we put somebody else’s image of their self confidence, of their self image or self concept in the no longer true position. Might that be a personal negate, like, it might negate who they are? It might begin to make them doubt who they are and what they do. You know, have you ever introduced yourself to somebody and they say, hi, I’m Kenrick and I teach persuasion strategies, and they say, hi, I’m so and so and I sell such and such. Have you ever found that people’s sense of identity can often be wrapped up in what they do? Could you put that sense of identity that they have in their profession into this location? Yes, you could. And it could be a real brain---. I won’t use the word in mixed company. It could really mess them up. And it could really mess you up, okay? So, you need to be ready to defend against this pattern. Should someone ask you to identify something that’s no longer true but used to be, you need to immediately be alerted and stop that conversation because it’s going to go somewhere you don’t want it to go. Why would they be eliciting that if they don’t want to use it to knock out objections that you have, to knock out your--you know, to really do something devastating like knocking out your self esteem. What if you put someone’s relationship in the no longer true but used to be position? You put it--

Ken:

You’d destroy it.

Kenrick:

That’s right, it would. What if you put their religious beliefs in that position?

Ken:

Gone.

Kenrick:

Would it knock them out? Yeah. What if a person said, you know, I just-I’m a Christian and I just can’t sleep with someone before I’m married. Well, what if you put the religious things in that position? Might it then in

turn also free up the other part? And I can tell you, yes, it can, and if you do it, you deserve what you have coming. It’s not correct. It should not be done. Yes, it’s possible to do, but be on guard for it being done to you. Okay? That’s the best thing I can tell you, be on guard. What if you want to viciously destroy a competitor in the mind of your prospect? Could you put this in the position of no longer true but used to be? Certainly you could. What if they have an objection that there’s not enough value in what you’re offering? Could you put that in the no longer true? Yup, you could. All right? What if you asked--this gets horrible. I hate even talking about things this bad really. But what if you asked someone to make a picture of what they think might happen to them positively in the future, of where they’re going, their goals, their objectives, but something they actually think they can reach and then you just simply pointed to the no longer true but used to be position? Could you knock out someone’s future? You bet you could. What about if you were a college student and you were going to see your advisor and the advisor had an ulterior motive, he wanted you to sign up to be a doctor but you wanted to be like a scientist, a different kind, so he asks you about what you want to be, he elicits no longer true but used to be, and he puts your scientist objective in the no longer true but used to be and then turns around and talks to you about being a doctor. Do you think that that might have a giant impact? And I’ll tell you, it can have such a big impact it can floor you, it can put you right on the ground. What if someone asked you to talk about the thing that is nearest and dearest to your heart, that single concept that identifies you, that single thing that makes you know you’re you and uniquely you? Even if they can’t put words to it, what if they turned around and then pointed to the no longer true but used to be position? Might it have a devastating impact? Yeah. Wanna take it a step further? What if after having done that on any one of these things the person then went on to future pace that it would continue to be like that? For those of you that don’t understand the concept of future pacing, I cover it in the course, but it’s a way of securing a result and not letting it go back the other way. That’s like adding insult to injury or another earthquake on top of the first. You know, you knock the building down largely with the first one and the second one made it so that you can’t even tell it was there to begin with. It puts what you’ve done into a locked box and it makes it impossible for them to go back and change their mind. I can tell you about a business that did this that I taught earlier in my career, that did this with such negative impact that the banks pulled their

funding of the business and they weren’t allowed to continue because they screwed over their clients so severely. Okay. Do you see why I teach this? Do you see now why I brought this out? Do you understand? It’s because I want you to be defended against this and the only defense is to know how it’s being done so that you can get away from it and stop it. You don’t need to listen anymore. You also don’t need to be afraid. You can just--you know, in fact, if you take any fear of this pattern and put it in the no longer true but used to be position, I think you’ll be well served because the bottom line is now, you know how this pattern works. Of course on the other hand, you don’t know how a lot of the other patterns work, nor do you know what can be done with them in the hands of a very skilled person. It doesn’t’ take that much to be skilled with these. As you’re seeing, I’ve given you the ability in this call to become really skilled. So, I’m hoping you’re seeing the power of what can be done and I’m hoping you’re gaining some real value in how to use this in a way that will help you and avoid it being used on you. I’m going to go ahead and--well, any quick questions about what I’ve talked about to my--I want the coaching group, any real quick questions? Anything that’s not clear? Okay, I will assume that that means that there is not, since I’m not hearing anything, so I’m going to go ahead and put everybody on mute so that I can just wrap up with a couple of quick comments. I had hoped to have time today to talk with you about how to install something as well, so as surely as I would take something away by using this pattern, I would immediately turn and install something else in its place to make it more stable and solid and people would try to do this if they’re trying to really hurt you, they would try to install the negative. So they’ve taken out the positive, now they’re going to put in a devastating future or they’re going to put in a lack of belief in yourself or that kind of thing. And, you know, unfortunately I’ve talked longer than I thought I was going to. I was trying to keep it to a quick short call, but anyway, I hope this has been of extreme value to you. Like I said, I will make the course available again on a very limited basis. If it appeals to you, if you’d like to learn how to keep it from being done to you, if you’d like to learn some of its positive uses, I would highly recommend you take advantage of it while you can. I can’t wait to get the book out into the world and so we get more people protected. It’s just--it’s a real passion of mine and I know it’s been a real passion of those of you that have this material. And I hope for those of you that have it, and if you joined us on this call, you’ve learned some new twists and turns and a couple of strategies that I hadn’t talked about as much that will help you to make better use of these skills in the positive as well.

With that, I’m going to bring this call to a close. I want to thank each and every one of you for being with us. I hope you now understand why I have the reputation I do and hopefully you understand that it’s because I give solid information and also with a high effort to help you to learn to use this with integrity and honor. It’s really been my pleasure to give you this information. Go out and use it wisely but by all means, help yourself and make sure that you’re never a victim of these kinds of patterns. I’ll talk to everyone again real soon. Take care and thanks again for being a part of the call. Bye-bye everybody.