Julie Bakeshop

Presented By: De Los Santos, Bon Gerwill

COMPANY PROFILE 

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 Julie’s success is attributed to the culture set down by its founder and namesake, the original ita Julie, !rs" Julia Gandionco" $ canteen concessionaire since %&'(, !rs" Gandionco, or !a’am Julie as she )refers to be called, started the *rst Julie’s Bakesho) in +ireless, !andaue on  January , %&-%" he bakesho) was intended to answer !a’am Julie’s canteen needs of bread )roducts" Since %&-%, Julie’s Bakesho) has ser.ed customers all o.er the nation its distincti.e brand of high /uality, freshly baked breads" +ith more than 0(( branches and outlets nationwide, Julie’s is a shining e1am)le of success through hard work and commitment"

SWOT ANALYSIS

External Factor Evaluation

Internal Factor Evaluation

Competitive Profle Matrix

CPM  ! Re" Ri##on $

Strate%& Formulation

SWOT MATRI'

SPACE MATRI'

(C) MATRI'

Having an Industry Growth Rate of 8.5% and a Market Share of 27%, u!ies "akesho# fa!!s on $uestion Marks, whih &eans 'ow re!ative &arket share ( o&#ete in high) growth industry *ash needs are high *ase generation is !ow +eision to strengthen intensive strategies- or divest 

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INTERNAL *E'TERNAL MATRI'

"ased on the on the I Matri/ u!ie0s "akesho# fa!!s on e!! 1 grow and ui!d whih &eans that the fo!!owing strategies are reo&&ended3 4 4 4 4

Market enetration Market +eve!o#&ent rodut +eve!o#&ent "akward Integration

Looking at the GS!, Julies Bakesho) is located in the /uadrant 2" hey are in an e1cellent strategic )osition"  he )erfect strategies are market )enetration, market de.elo)ment, and )roduct de.elo)ment" Being in the /uadrant 2, they can a3ord to take ad.antage of e1ternal o))ortunities in se.eral areas"  hey can take risks aggressi.ely when necessary"

u!ie0s "akesho# as a aking o&#any shou!d e/#and its usiness; its key o&#etitors are !oated a!&ost everywhere e/e#t in the rura! #arts of the ountry. u!ie0s "akesho# shou!d a!so ui!d stores inside the &a!! to gain its o&#etitive advantage a&ong its o&#etitors !ike Red Rion and go!di!oks. Managers take ations !ike targeting #ro&otions, o#ening sa!es offies and reating a!!ianes to o#erationa!i=e a &arket deve!o#&ent strategy. 9hey shou!d a!so need to i&#rove its franhising #rogra&s and assistane so they an e/#and stores in >isayas and Mindanao.

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u!ie0s "akesho# as one of the o!dest in hi!i##ine "aking &arket shou!d innovate its #astry #roduts to o#e u# with the onsu&er ra#id hange on taste and to the o&#etition a&ong its key o&#etitors, through new)#rodut deve!o#&ent & the o&#any sown researh )and)deve!o#&ent de#art&ent "y new #roduts we &ean origina! #roduts #rodut i&#rove&ents #rodut &odifiations and new rands that the fir& deve!o#s through its own researh)and)deve!o#&ent efforts.

Mar+et Penetration 2n light of Julie’s Bakesho)’s market )osition it should increase its market share through 2ncreasing its distribution and )romotion of )roducts and ser.ices, more e1)enditure in marketing and ad.ertising acti.ities" his strategy ado)ted by the *rms to raise their sales re.enue without making changes in the )roducts or ser.ices" he other dimension of market )enetration is the e1isting market which means *rm already o3ering )roducts or ser.ices to the customer but can forecast that the e1isting sales *gures can be im)ro.ed by working on marketing )enetration strategy" 