Jay Abraham - Drew Kaplan - Orders of Magnitude 1

Question? Can you find the 27 marketing tools, tips and

checklists (free for you to use) contained in the body of this letter? Using just one or two can make (or save) you tens of thousands of dollars. See for yourself. And they aren't just 'front-ends' to something weore selling. They are yours to use Absolutely Free. Check them out.

Why do some people get massively greater results from the same amount of effort than you do? Here's how you can make small, cheap, DAILY marketing changes to your business to ignite massive continuing, compounding and perpetual prolit windfalls. Finally' predictable, repeatable personal control of your business will be in your own hands. flere's your easy step-by-step implementation guide. A Collaborative Summit Between Jay, Drew And You.

Howfo SeIIA Btllion Dollars Worth Cf Products And Servlces By Someonc ElSe WhO Dtd r r rewsummlt. How To Find, Win And Dominate Your Gustomers' Dollars. A -Day, Step-By-Step lmplementation Guide To Listening To And Acting On The Subliminal Actions Of Your Gustomers For Massive Gontinuing Profits-

Seat-of-the-pants marketing is for amateurs, not professionals. You can't compete in today's technologically enabled world with yesterday's outdated, overused sloppy marketing strategies, tactics or techniques. The competition is too tough and the market too sophisticated to tolerate mediocrity. Now you can use the actions of your own customers to secretly direct you to the biggest sales and profits from now on. Not doing this is what keeps most companies small. And for the first time ever, forget Ivory Tower Theoretics, youtll be armed with step-by-step, word-for-word implementation templates to execute the strategies. Your integrated personal roadmap for success unfolds below.

Dear Fellow Entrepreneur, It's true. Great marketing has evolved into a learnable science you can harness, not an art. And, truly great marketers aren't born anymore, they're made.

Sure some people do have an instinctual ability to relate to, resonate with and persuade others. But unfortunately for them, that may actually hold them back from greatness. Frankly it's liberating to know that marketing is a learned skill we can

all

deploy in our businesses, not an innate inborn talent we cantt acquire.

Can Good Genetics Be Bad? Why would business owners back? Because

an inborn talent hold these

they'll rely on their instincts and NEVER be able to

successfully compete with YOU once you have harnessed the new predictable, repeatable science of Orders of Magnitude

Marketing.

This system puts you in total control of your business's destiny by scientifically 'listening to the data' generated by each interaction you have with your customers. It may be a phone call, an order or even a complaint. You'll harness the subliminal information from them all. Then, using preplanned template executions (based on the data) you'll dramatically increase your sales growth and profits. Orders Of Magnitude is an all new systematic trilogy of benchmarking exactly where you are, scientifically market testing your potential opportunities and the step-bystep template implementations for achieving your company's ultimate profit potential. 'When combined together, this system is a 1007o scientifico predictable repeatable path to great success and wealth. Come harness its profit power for your own company at the breakthrough new Orders Of Magnitude Summit.

In short, it's

a complete furnkey system to take you from small business potential to massive growth and profits by using repeatable scientific methods with

preplanned organizedprofit-certain implementation templates for success.

proven and provable fact that once you know the exact reaction of your customers and clients to each interaction they experience with you, you can then sculpture the next interaction with any future customers to garner dramatically more orders and profits. And you'll learn just how easy it is to harness at the Summit.

And it's

a

An interaction can be when a customer sees and orders from an ad, calls you as a referral, asks you questions, responds to what you say or returns a product to you. So, again, you'lluse this subliminal information to create repeatable, profitable promotions and techniques that will continuously reap ongoing compounding financial windfalls

But, there are 3 BIG PROBLEMS that crush most companies! Problem 1.) You have to know where you are as a company. Problem 2.) You have to know how, what and where to test. And Problem 3.) You need implementation templates, not ivory tower theoretics that answer ALL your questions and provide word-for-word executions so that you can actually turn your customer data into dollars. Solution 1.) So first, we'll help you benchmark where you are now. Most company owners simply don't know how to calculate how the individual components their sales or telemarketing force are working.

of

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Lead generation doesn't have a goal or a benchmark. Risk reversal programs are untested. Strategic parbrers aren't 'managed.' Positioning is left to chance. And, bonuses, up-sell and cross-sell promotions are not rated individually as to profit contribution performance. Nowyou will do it all.

Solution 2.) Then we'll help you set up statistically significant tests. You'll learn the how, what and where of testing. You know when you test ideas, about half the things you try really don't make any difference. And, some of your tests will actually result in worse results than you're getting now. That's why we teach you to test cheap. You'll create practical, feasible and cost efficient tests that can make you millions.

But here's the really big point. Some of your tests wiII give you awesome' phenomenal, wildly more profitable results. These results can be hundreds of times bigger and better than what you are currently getting.

And the surprising part is that they often result from slaying sacred cows, dispelling preconceived notions, and testing counterintuitive ideas. You'll findthat 50%o, 100% and even 400% improvements aren't rare. And you'll get an adrenalin rush of scientific marketing excitement when you get 28 orders instead of 12r 4200 prospects instead of 1200 and millions of profit dollars instead of thousands.

Solution 3.) Finally, we'll help you create the profit-certain execution templates to help you carry out BOTH the tests and the resulting promotions that will lead you to rollouts and the big, big profits. Harnessing The Orders Of Magnitude Marketing System will give you scientific, actionable,repeatable control of your company's fortunes for the first time in a long time, or perhaps for the first time ever.

fs 'Making Millions' Hyperbolic Hype? Very Important Note. When I say big, big profits, or make millions of dollars, it's really not hyperbolic hype. Look around you. Look at all the million dollar houses you pass every day. Who lives in them? There are millions of people making millions of dollars. When you think about it, it's really not rare. So, why not you? You might be just one headline, one promotion, one positioning or risk reversal or core strategy or one product or service idea away from your next million-dollar windfall. It's just an Order Of Magnitude.

Heck, the truth is that UNimplemented ideas and strategies are a dime a dozen. Implementing them is what counts. And at the all-new Orders Of Magnitude Summit, that's exactly what we're going to do. First we'll learn the strategies, then we'll explore them, test them and finallyve'll create the word-for-word implementation steps for each strategy. It will be very intensive, and unlike anything youove experienced before.

The Data Is Speaking? Your customers are speaking to you. Do you hear them? Sure you hear what they write or say. But, every interaction you have with a customer or client produces a complete (and critically important to your wealth) secondary conversation, which is

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concealed, subliminal and secret from most business owners in the form of actionable, trackable datathat most business owners simply do not hear.

And that's too bad, because following the crystal clear, unambiguous path created by this easily 'trackable data' is your personal path to great wealth with little or no additional effort from now on. Really. It's all easy. You'llget all the implications and applications to make it work for you. It's like we live in a 3-D world and only you have the glasses to see the incredible difference. You know, my mom always said actions speak louder than words. And oh, was she right. So, 'listen' to your customer's actions not their words for profit-certain geomekic growth of your business.

And no, you don't need a marketing degree or a degree in physics to 6listen to the data.t You just need to know where to loolc We'll show you how easy it is to harness these hidden customer voices to build your profits.

Scientifically Control Your Destiny

- Really!

We'll show you how to connect the dots from ideas to testing to implementation to profits. So, from now on, your reaction to any marketing question will be, "OK, Let's Test It", AND IF YOU DO, using the processes and implementation templates we create with you, you'llknow how to be the winner every time. Here are a few ideas for you to test. What will the actual effect of a new risk reversal policy be? What element of your business would most benefit from a customer education program? What host beneficiary devices are you using and what three new implementations are worth testing? Do you and does your company have a personality, a voice, which resonates with your customers? Are you using direct response marketing? Could you? Now your future growth and profits will be in your hands. It really works.

Let me explain. Actually, it's easy. Now you'll choose whether your efforts pay off by locking in 1 new order or 10. It's simply an Order Of Magnitude. Choose whether you get 2 repeat orders from each customer or 10. Yes, that's an Order Of Magnitude too. Andr choose whether you make and keep thousands of dollars or millions of dollars for your efforts. Oh yes, that's the ultimate bottom line Order Of Magnitude.

No More Useless Speculation And Supposition. Now, you won't have to guess any more. No more useless hour-wasting speculation about what your clients and customers want and what they will do. Do they want red or blue, bigger or smaller, king size or personal size, up-priced or downpriced? Most companies agonize over questions like these. You will instantly and easily let the data from your customer's interactions speak to you. And you'll know what to do.

When the data speaks, you'll be listening, all the way to the bank. After all, Somerset Maugham said, "Money is like a sixth sense without which you cannot make a complete use of the other five." So, let's use our strategies, implementations and tactics to unleash our other 5 senses now Page 4

Below we'll explore the actual step-by-step implementation of Orders Of Magnitude Marketing in all parts of your enterprise that are even remotely related to marketing, for monumental sales and profits gains this week, this month and forevercompounding, from now on. Then we'lltalk implementation of programs to really grow your business. We really do live in a grow-or-die economy. So, why not identiff where you are and then catapult yourself forward for maximum enterprise growth and profits? Don't you want to turn your business into a marketing annuity to ensure ongoing future revenue streams?

Here, Take This Very Quick PARTIAL Personal Marketing Inventory.

Elno

you have control grouPs? you have a 'Style Guide,'E For Printing, gl For Letters, Et For the Intemet? [E|no dcanyou describe your Nirvana client or customer? Elno you have a risk reversal template? ElHow do you measure your strategic partners performance? [E/,Oo you have a tradeshow policy and objective? ElDo you have positioning papers for each product or service category? ElWhen did you last rewrite your Unique Selling Proposition (USP)? ElWhat is your current lead generation policy and percentage? p],Oo you have a current brochure, catalog and newsletter style guide and goal? pll,o you have the tools in place to benchmark your curent position in: E Promotions, E Manufacturing, E Professional practice and El Customer Lifetime Value (LTV)? you use Internet Testing for promotions, products and service ideas? ElOo dDo you have an active market research progrum that identifies and rates your competition? [f,lDo you collect the name and address at every client/customer interaction? dDoyouhave adatabase? [E/,Oo you make offers on your invoices? [f,|,Do you have 'white papers'EI are they on your area of expertise? IZJAo you send out a newsletter? g [flj,Oo you have an up-sell, Et cross-sell and add-on product for E each product or Et service that you offer? V Cet32 more Marketing Inventory Items for your checklist and detailed HOW TO USE template ideas for each at the Summit. It's very hands-on.

If any of these executions sound like Greek to you, or if you do know what

they mean, but you're not sure how to pull them off, read on to see how Jay and I are going to provide guidance and instructions for making them all boost your profits.

firm grasp of where you are noq 2) a preplanned execution plan. And that's fast and accurate response and 3) an orderly what the 27 INCLLIDED free marketing tools you can use just for reading my letter and the Summit we hope you'll want to attend, are all about. You'll learn how to Because in today's world you need, 1) a

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implement this revolutionary new business building system, step-by-step, word-by-word, and action-by-action to maximize your profits.

There really is an easy way (perhaps an embarrassing way) to say this. If you throw it up on the wall and it sticks, use it.If it doesn'f discard it. You can be the ultimate marketing and strategic genius simply by testing and letting the market tell you what to do. Then, just use the implementation templates to proceed to maximum profits. What's the best price, best opening, best offer, best risk reversal, best guarantee? The answer is that you're looking for the maximum number of 'Yes' votes for the most current and continuing profit. You'd never think that testing ideas like these and many others we'lI explore could make a 40Yo, 128% or even 400% difference in your sales and profits. Welt they have and they can and they will. And there's more. You'll combine the profit improvements for even bigger and compounding profits plus learn how to do it.

You're probably wondering, 66lsn't my business unique?" Sure it is. But these breakthrough turnkey, blow-by-blow, word-for-word template techniques work whether your business or professional practice sells pizza, pool toys, cement, engine parts or even chiropractic or business building services. As long as you provide top quality products and services (and you should) from aircraft parts to zebra stripe painters, harnessing this new science of Orders Of Magnitude Marketing will ignite your immediate and long term profitability big-time. Guaranteed!

It's NEW Jay And Drew's Marvelous Marketing Adventure. I think eyeryone knows Jay Abraham. After all,

even Forbes said, . . tuffiing underperforming companies into marketing and sales whizzes," and "Hens the real thing." And how many people command and get $5,000 per hour for business building strategies and coaching? Plus thousands of people have gladly paid $5,000, $15,000 or even $25,000 to attend one of Jay's incomparable business building seminars. oo.

He moves fast and furiously. His own evolving brain resets about every six months. But especially in the last 2 years, Jay has become much more highly evolved. Now he's like a whole new operating system. If you've studied with him, you may think you know what he knows, but you may be one, two, three or even four years out of date. So, even if you've attended one of his $5,000 seminars like, Mastermind Marketing, Billion Dollar Summits or even the recent eX! Factor or his most recent $15,000 PEQ seminar, wait till you experience the specificity and clarity he's reached today, in June 2002. We'llleam more about Jay's 12 Pillars Of Geometric Success, his Power Parthenon business building concepts and much more about Jay in a few minutes.

You may not know me by name. My name is Drew Kaplan. I built one of the largest Direct Response multinational companies, DAK Industries, Inc. into a $220,000,000 goldmine and currently a 4000+ page website that we'Il learn from, and explore live at the Summit, with just the power of my pen (we11, actually my computer).

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I've never shared most of my secrets about advertising, marketing, sales, business growth and management before. But together Jay and I, are going to teach you step by step, the get your hands dirty method of how to create, grow, and manage your buiiness through rapid growth using the latest technological tools and business building methods of Orders Of Magnitude Marketing. Orders Of Magnitude Marketing will revolutionize your fast growing (it will be) company. Jay andl will define it, interpret it and refine it and share our original synthesis of this system with you so you can fully deploy it for maximum retums in your company. anyone has ever taught it, illustrated it or applied my proprietary system to real entrepreneurs or anyone for that matter. It's not mail ordeq although I certainly do think you should use direct response in your arsenal of business

I don't believe that

tools. It's not permission marketing. And it's not 'CRM.' We'lI show you how to apply this system to every universal business principal, every size business and every selling modality you use. It really does work.

Jay And Drew Collaborating. More Than The Sum Of The Parts. You're harnessing the power of Jay and me collaborating and brainstorming together for and with you for 40-profit creating hours. Often, we have very different methodologies, but very similar (identical) ideologies. It's like both of us nitpicking each other, stretching each other, each day, each session each module of the summit until every idea, strategy and implementation achieves crystal clear, lucid claity for you.

And it's NOT just theories any more. Together with you participating in the implementation of each, we'll explore and implement many of Jay's most audacious business building strategies. Itts amazing how well they work when you know how to execute them in detail. WC'II tCSt ANd PROVIDE COMPLETE IMPLEMENTATION TEMPLATES FOR YOU of the 12 Pillars Of Geometric Success, Jay's Best Referral Methods, The 3 Ways To Grow Your Business, Host Beneficiary Relationships, Jay's Breakthrough Optimization and the Parthenon Concept (the incredible potential in multiple streams of income), Unique Selling Propositions, The 9 Drivers Of Maximum Upside Leverage and more. Each major success strategy

willbe explored, TESTED, implemented one-on-one

with you. I doubt that you've ever seen anything remotely this powerful before. This is totally different. We won't simply talk about how to test, manage, and implement. We'Il explore how to do it with each strategy and for each different company in the room. And, you'llbe participating, step-by-step, one-on-one with Jay and me. Jay has never done anything like this before, except for himself when he runs his own businesses. So, you'll get the all new Jay, not only sharing his newest, deepest most powerful 'mindset' strategies ever, but the acfual executions to carry them out.

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We'll cover everything in INCREDIBLE DETAIL. For example: What if you want to motivate your sales force? When should you use commissions, spiffs, fancy titles, rewards or 16 other methods? And what are the actual words you should say or write.

What if you want to contact customers for testimonials? Do you contact your best customers or average customers? What do you ask for? Do you write the suggested testimonial for them? How do you 'suggest' what they should say? What format works best? Who should sign the letter? And what are the words you should say or write. For dozens of daily business building requirements like these, we will provide sample scripts and template documents. In short, from the primary strategies to the

final period used in the implementing documents, every detail will be exposed for each strategy, technique and implementation for you to easily use from now on.

Check Out These AII New We Do It WITH YOU fmplementations. I WONTT just say, "Set up a referral strategy.tt We'll demonstrate and denominate PRECISELY what you need to do, and we will participate with you LI\rE in 'Hot Seats' and interactive exercises, writing the letters, sending the emails, So Jay and

making the phone calls and creating the actual scripts. Heck, we'lleven practice rollplaying on stage and at your table with you. We WON'T just tell you to build a customer database. We will show you every method for doing it in retail, wholesale, mail order, tradeshows and more. We'll explore multiple ways of getting your clients and customers excited about filling out the forms or providing the information.

From Internet signups, to in-store and in-office techniques and even in-home and out-door techniques, each will be clearly laid out with word-for-word implementations for your own business or practice. Plus look at this. To get this 'data to speak to you,' you'llneed to learn ways of testing, to get your own employees in your office, company or store to actually 'get with the program' and get you the information. (Whew, that's often the toughest part.)

we'll actually walk you though the process of getting your employees on board. We'llroll-play. We'lIhelp you create infallible systems that everyone adheres to. So,

It's an all-new Mind-Activating, Mind-Melding experience that Jay and I will use to transform these profit-certain ideas into actions. We'll share it all with you as it unfolds so that you are an active participant in the ideas AND THE EXECUTION.

It's like having Jay and Drew One-On-One for your very own personal40hour consultation. Not just for GRAND THEORIES, but word-for-word, action-foraction, character-by-character to turn theories into profitable actions for you.

So Whatos

A Template Anyway?

The templates are execution helpers, shortcuts and performance boosters. They're powerful idea starters. Some are lists of things to check or include. Some will be

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sentences andparagraphs that you can use in many situations, universally. Some will be concepts for you to follow. A few templates will be fill-in-the blank executions, much like form letters you can instantly customize.

And some will be the framework or skeleton on which you can easily hang your own thoughts to solve a specific problem that you encounter. You'll get a disc with everything on it, and a printout including those we create at the Summit. We'lI send it to you soon after the Summit. So, you'llbe able to use Jay's and mine, or create your own for preplanned, easy, successful implementations from now on.

OK, Here's A Really Important Point. It's Called oThe Terrible DaiHes.' How many times have you read or listened to Jay as he espouses his incredibly powerful proprietary strategies, only to hit a brick wall when you go to implement them? Who do you call and what do you say to set up a referral system? How do you approach and what do you say to hire the superstar sales person you'd love to get on your team? Jay's always taught you the 'mindset.' Now we're going to execute it and much more. You see, there's no question that Jay's business building strategies work. And they work big-time! But, The Devil is in the details of getting the word-for-word implementations. Why, some previous participants have even named the problem. They call it .The Terribte Dailies,' whers they know what implementations they should do but don't have the actual expertise within their own companies to pull them off.

Well, No More! Now You Will Be Implementing These Successful Techniques Right At The Summit. We won't ask for you to accept anything on faith. Need aletter? We'lI show you how and help you write it. Need a script. Easy. Need prospect conversion process? Duck Soup. Need mail order? Well of course, I'm the guy.

We'll create with you the actual template tools to implement it. We'll demonstrate how to do it, how to make it work, including the details. When you harness the power of Orders Of Magnitude Marketing you'llbe scientifically testing everything you do and using full execution templates for massively greater short and long-term continuing profits. It's simple. The more connected you are to the predictable, repeatable science of this system, the more prosperous you willbe.

So

What's The Big Difference?

Check this out. You wontt simply create and test One Referral Strategy, you'llcreate 2,3 or more, because WE WON'T LET YOU simply say, "I'11test it later." And you'll use execution templates for each strategy.

And you won't simply select One Add-On, Cross-Sell Or Up-Sell Product, you'll select 2,3 or more, and price test each, because WE WON'T LET you simply say, "I'11 test it later." And you'll use execution templates for each strategy.

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And you won't simply create One Host Beneficiary relationshipryou'll create 2,3 or more because WE WON'T LET you simply say, "I'11test it later." And you'lluse execution templates for each strategy.

And I Want To Repeat This One More Time. For every strategy, every tactic, marketing every weapon that you add to your arsenal at this summit, you will learn to use it in a step-by-step, do-it-yourself planned program that you'll be fully able to replicate on your own from now on for preprogrammed repeatable massive continuing profits.

MultiModal Learning Internalizes It AII For You. In fact we use a new way of teaching too. It's called MultiModal learning and it's in internalizing and adopting new information into your psyche. In short, you'll hear it, see it, write it and test each strategy, technique and execution you learn. a breakthrough

By using more than one sense, it's been shown that you have better retention and ability to implement what you've learned. And, your implementation is what the Orders Of Magnitude Summit is all about. So, right here at the Summit, you'llbe trying it to: 1) Be sure you got it, and 2) See how it works for you from now on to maximize the profits and growth of your enterprise. Believe Men We Do Know That The Devil Is In The Details. So, you won't be listening to 'lectured theories,' you'llbe writing, paraphrasing and seeing how it works in YOUR BUSINESS, right there at the summit. Think of it as Compression Training. Jay and I will be working side-by-side with you during the entire 4-day process, doing exercises, roll-playing, clinics, real case studies and through assignments that you must complete that day. You'Il tntemalize it all. I warn you, it will be very intense. And you will write a lot. And by the way, writing it down has consistently been shown to dramatically increase retention and adoption. (Side Marketing Note: Writing it down. Use this technique in your basiness by having the customer JilI in the application, the sales order, or the invoice. You'll lind this simple technique of having them 'write it down' closes a statistically larger number of sales and builds a deeper connection between you and your client Of course I would expect you to test this. That's what Orders Of Magnitude Marketing is all aboul)

Only Looks Good On Paper? Hey after all, lots of things look good on paper till you try them. Now you'lltry them so you really get to internalize each strategy, tactic and technique at the Summit. Together we'll write headlines, telephone scripts, letters, faxes, sales presentations, objection resolving answers, trade show signs and more. And since some of you sell and get revenue differently, we'll cover catalogs, brochure, catalog sheets, positioning documents and risk reversal scripts and ideas and so much more.

And most important, together we'll implement each of the major strategies we explore. It's not for the faint hearted. It's for the doers, not the talkers. And as I said

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earlier, this is dramatically different and FAR MORE INTENSE than any learning experience you've probably ever attended. Jay says, "If you can't take the heat. Get out. This is not intellectual entertainment. We don't want to be theoretical." Come prepared to participate in this once-in-a-lifetime mindset and execution altering interactive event. Plus, remember that the benefits you add today, will be yours to harness, harvest and profit from as they compound month after month,Yaffi after year, multiplying to increase your wealth. In short, test everything and never allow an underperforming sales approach, incorrect price or weak gUarantee to cost you business profits again. So, forget guessing. Forget just hoping for growth. I started with $100 and built my company to $200 million with nothing but an idea and the power of my pen harnessed to this powerful science. And now with the combination of Jay's Strategies of Preeminence, Parthenon of Business Buildingr 42 eX! Factors and my hands-on proven in-the-field techniques, it will be almost impossible for you to fail.

Orders Of Magnitude Marketing has been my compass for everything I do. Now you'll harness its power to guide you to new, dramatically improved profits from now on.

Ifow Drew Saved $650,000 By Defying Conventional Wisdom. Jay and I have always believed in testing, retesting and testing again, but when saved over $6501000 PER YEAR by acting on the results of ONE simple test, I knew that market testing had to be the most powerful marketing tool in my arsenal.

I

Here's how I did it. And, so can you! I mailed anaverage of about 45,000,000 catalogs per year running DAK 1. Like every other cataloger, in each catalog, I included a bound-in business reply envelop at a cost of about 1.5 cents. Conventional wisdom dictated that even though 80% of the orders came in by telephone, the envelope was necessary and I was unaware of any other catalog company that had eliminated it. Anyway I ran several split tests with and without the envelope. And I was shocked to find that contrary to my own and the industry's 'preconceived notions,' there was no statistical loss by eliminating the 'sacred cow' envelope. The $650,000 per year saving which went right to my pocket does not include the cost of prepaid postage that I would have paid if the customers had used the envelope or the cost of postage for mailing the original catalog with the weight of envelope in it.

Why Not Look Around Your Enterprise Today? How many 'sacred cow,' preconceived notion, counterinfuitive, "I've been doing it this way for years" elements, procedures, and executions can we find in your business or practice to save you $650,000 or more? Let's make this simple, powerful supremely profitable marketing tool part of your marketing efforts from now on.

But Is This Really New? Hasn't Jay Offered This Before? Jay connects the dots so you can see things in a way that almost forces you to take action to dramatically grow your business. Jay makes the money connection.

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Jay has spentZ7 years helping big and small companies alike add powerful business building strategies to dramatically and geometrically grow their companies. He is universally considered to be the most important, most intuitive, most successful business building coach in the United Sates.

Plus you get the NEW JAY. His body of knowledge is doubling and tripling every 9 months. He works in hundreds of industries so he can bring you the best marketing ideas from each to help you learn, adapt and apply processes that none of your competitors have even dreamed about. Jay even stopped teaching to totally immerse himself in the newest innovations and technology. He's just come back fully charged and ready to catapult your business to new highs.

And as I said earlier, virtually everyone already knows and reveres his business building and consulting advice, often to the tune of over $5000 per hour. Wow! But here are a few words of tribute from the top business journals that all agree that Jay Abraham is the best there is.

Forbes Ssid: Jay is one of only 5 executive business coaches in the country they deemed, "the real thing". And he was the only one of the 5 whose specialty was, "turning underperforming companies into marketing and sales whizzes."

aSA Today Ssid: world apart from conventional consultancy, he advises clients on their marketing strategies, getting no closer to them than a telephone corurection permits...(and) Abraham earns a forhlne."

"In

a

The New York Times Ssid: "If the measure of the status of a profession

is the fee a practitioner can command, then marketing has come of age. Jay Abraham...charges $2,000 [Now $5,000] an hour for phone consultations on marketing...(and) specializes in helping small entrepreneurial companies grow."

FOr my Pilfirl've

sold over a billion dollars worth of products and services one-on-one to consumers, businesses, churches and schools throughout the world. And, I've used just about every type of marketing technique. Imagine writing ads that sold 900,000 breadmakers or 1,800,000 audio CDs, or 40,000 notebook computers. How about having written the ads that sold over 450,000 radar detectors? Selling 200,000 stereo equalizers was easy, but 450,000 word-processing programs with a magalog was more of a challenge. And maybe most important is how I added more than 1,500,000 carefully targeted customers to my mailing list with a frontend PROFIT MAKING series of ads. (Side Note: Ads, sales upproaches, sales letters and anything in your revenue

process arejust one part ofthe process ofdelivering a product or service to your customer or clienl So for every exumple here, we'll also discuss, buying, shipping, customer service, warrunty, guarantees, returns, trademurks and much more.)

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I've made (not just grossed) over $1,000,000 profit from a single ad promotion. I created to sell a product called the Kodak Data Show to

I'11 share a business magalog

businesses, another that sold "Daddy's Pride and Joy" and another that sold a VHS portable business presentation system.

Each of these and many more sold over $1,000,000 in profit dollars. And this won't be me showing off. Wetll dissect each promotionn each word, each picture and see how YOU CAlt adapt its concepts to increase your own business profits NOW.

I've sold $100,000 plus heavy industrial products in Japan, Hong Kong, Taiwan, Peru and Brazll. And, I've 'direct imported' hundreds of millions of dollars of products using my own Brand Names. I find that by importing proprietary OEM and private label products, (what I call blind items) I can make massive profits, and eliminate having to sell commodities. Jay and I will lead you in an important session all about how to avoid selling commodities or being perceived as a commodity company.

Buy Cheap. Sell High. Therets A Thought. Get twice the margin and no competition. Jay and I are including major sessions on domestic and international purchasing. You won't want to miss them. You'll learn how you can to do it too. It's much easier, much cheaper, and massively more profitable for you than you think. Where do you go? What do you ask for? How much can you really save? From breadmakers to stereos to computers to watches we'll explore the tips, tricks and hints to help you import shoes, dresses or dinnerware.

What's critically important and unlike consultants that often try to take credit for all that their clients have accomplished (when they might or might not have even had a small part) and different from any other learning experience that you've ever attended is that I've done everything above and thousands of other marketing efforts just like you fellow business owner, ALL FOR ME. . . ME. . . ME! You see, you and I are kindred spirits. I've opened the door in the morning (heck I even lived in my warehouse), made payroll, worked hundreds of trade shows manning the booths by myself, kept the books and more. That's what's great about Jay. He's not an ivory tower consultant. He's done it all too in his own companies. So join Jay and me as we increase your 6back-officet profits too.

The 'Original Sin' Concept Of Customer Service. So you will get all of the components you need to learn to nrn your fast growing company. And it won't be just advertising, copywriting or theories. You'll get the whole ballof wax, ALL THE SYSTEMS, including, telemarketing customer service, importing, manufacturing (I used ball mills, underground tanks and manufactured over one million cassettes per month). Add a knowledge base to save you thousands of customer service dollars using my 'original sin' concept and more. Your profits will soar.

Page 13

I've owned 100% of my companies and for most of the years I, 1) bought the products, 2) created l00yo of the marketing, wrote all the copy and 3) took all the pictures for all of ads, letters and brochures. Sure I had up to 420 employees,) but for about 25 of the 30 years of DAK 1, I did virtually all of the marketing myself. And with DAK 2,for both the Internet site and catalogs, it's all me. Amazing what you can do today in a home office with just a few computers. I'll show you how to do it to eliminate overhead and attendant grief. But, check out this super bonus.

Super Bonus

I give you the Drew Kaplan Secret lSwipe File" what's a swipe file? It's a collection of ads, letters or frankly anything you see that you'd like to save, study and emulate later. Many people have a hundred pages in their files. So, if you see an ad in a magazine that you think is good, you 'swipe it' and put it in your file. If you get a letter that impresses you, 'swipe it.' If you see a great page on the Internet, you 'swipe it' . Jay and I will show you how.

OK

so

Of course 'swiping' isn't limited to advertising. It can be invoices, surveys, or anything that you might want to use to spawn ideas for yourself in the future. For brainstorming, a 'swipe file' can be a great idea starter. And, many marketing teachers and consultants collect ads and try to teach students what the writer was trying to do. a literature teacher trying to tell thinking when they wrote their greatest or Tolstoy were Hawthom you what Shakespeare, works. And, it's not like an artteacher trying to interpret the paintings of Van Gogh, Monet or Rembrandt.

But, my'swipe fileo is like no other. It's not like

And it certainly isn't like a marketing teacher trying to show you great headlines, ads and scripts for you to copy and then trying to interpret for you what was meant, what was tested and oh yes, exactly what worked.

My swipe file is totalty different because I wrote every word in all the Ads, Letters, Magalogs and Internet pages in the file. And I received over One Billion Dollars in revenue results that flowed from these and my other efforts. THE DIFI'ERENCE IS that I will tell YOU what I neant. This is your golden opportunity to crawl inside the actual marketer's mind and extract the secrets not just of what was done, BUT WHY IT WAS DONE. You won't get someone trying to guess what I meant, guess why I chose 'that headline,' that word, that price or even guess what parts were tested and what parts worked. You'll get my strategy, my positioning and my tests. I'll personally show you what and how to adaptand adopt my ads, letters and promotions to your own 'voice.'

WE WILL dissect, diagram and explore every concept, every nuance every marketing element so that you can apply them too. Why did I write that? Why those words? Why that picture? Why that headline? What's the marketing principal anyway? Did it work? (I'11 bring the actual sales numbers for many products.)

Page 14

Never Before Shared Secret Marketing Solutions. This is closely guarded information that's been secret till now. I never even gave gross sales (let alone product sales information) to the mail order industry when I was running DAK 1. They thought I was only grossing about $50,000,000 when I was really selling over $200,000,000 of products and services per year. Now you'll get the inside scoop that you can use in your own retail store, professional practice, manufacturing company, busines s-to-business distribution company, or yes even mail order, importing or Internet business to ignite your growth. This is an unprecedented opportunity to walk the walk and talk the talkwith the guy AT THE KEYBOARD. This is step-by-step marketing that took me 30 years to develop anrl refine, but I'll share it all with you over the 4 days of the Summit.

I

canot covier

it all hereo but here are two tip-of-the-iceberg examples:

1.) lthe $5 Watch Example. (Arguable the best customer building promotion I've ever se'en.) And LTV (Lifetime Value) is what it's all about. Here you will learn step-by-step, procedure by tested procedure how to build a database oflaser-targeted customers by using a COMMON DENOMINATOR. You can use it to open a relationship and cause customers to buy your products and services from now on.

2.) li Minutes to HomeMade Bread Example. Here you will learn how to import a product, cronduct missionary marketing to introduce a new concept to an 'uneducated market,' how to get total market domination, how to create your own white papers using your own or acquired expertise, and how to use in-house created manuals to make a fortune for yourself. (This promotion ties all my strategies, implementations and tactics togerther in one promotion that we can study and emulate.) Thisi promotion and others we'll study and model after can show you how to add $100,000,000 as I did of windfall revenue and maybe even a new division or spin-off.

This is I\IICHE marketing at its best. Are you looking at niches? It's where the money is. Like Willie Sutton said, he robbed banks because that's where the money was. These are my most closely guarded secrets, a massive collection that gives you insight, capability and techniques to turn your own ideas into millions just like have. Entrepreneurs can furn ideas into companies, now you can do it better, faster and with far less risk.

I

This is my personal collection of my own best efforts that you can use to get your own icleas off the ground and turned into millions of dollars when you contact your own custorrrers and clients. These ideas and actual executions aren't simply to copy, but rather to perrsonalize to ignite all your marketing efforts from now on. teach you how to interpret, twist and exploit the pages, product ideas, ads, rnarketing philosophies, and templates for fast-track growth. Jay rand I

will

Buto Bevyare You Can Go Bankrupt Copying And Emulating. Page 15

This is important. Don't just copy other ads and headlines. You can go bankrupt trying to copy or emulate any other business if you don't know the inside scoop. Here are a few of the traps that catch many entrepreneurs who try to copy. Maybe you're emulating a loss leader. Maybe the backend is all that counts for the company. Maybe they don't know what they are doing. Maybe they are married to the manufacturer's daughter and get the product for free. Maybe they are laundering money.

Itts Free Market Research For You. You'll learn how to harness do-it-yourself instanto free market research everyday in your business and on the Internet. Jay and I will teach you how to study, evaluate and test all the things that your competitors are doing. Then only adopt and adapt the best in your own 'voice.' Plus, you'lltest ideas that you identiSr from other business fields as Jay has taught you many times and adapt and adopt them too. By using Orders Of Magnitude testing, you'lltest cheaply and roll-out massively till you are the top of your industry, respected by all (especially your customers) and are a millionaire marketing expert.

And remember I write it all and you can too. If you don't know,I'm very dyslexic and almost can't spell my own name without a computer at my fingertips. As unlikely a candidate for writer of the year as I am, don't you think you can do it too? I had no formal marketing training when I started 35 years ago. I just synthesized, and refined the Orders Of Magnitude System to build my companies. So, you may be just an idea, a headlineo promotion or one product away from a million dollars. Plus, besides the incredible marketing you'lllearn, you'll also learn a ton about the other elements of running your business in high growth mode. The great thing for you is that it took me years to refine the system. But with Jay's collaboration, you'll learn it in just 4 days at the Summit. Jay has an almost uncanny way of taking all the system elements and reducing them to easily understandable actionable profit tactics.

Enough About What We've Done. Recently Jay has come to the conclusion that you need more than strategic business building theories. You need step-by-step implementation tactics. Why? He's found that many students couldn't translate the theoretical into practical. Many entrepreneurs do understand Jay's principals but only in a theoretical way. That's why Jay and I are collaborating together for this once in a lifetime Summit. He's the ultimate business building strategy guy in the counbry. Inm sort of the ultimate implementer. We promise that you'll be a different person when you leave the Summit.

Four Years In The Making So You Can Get It AII In 4 Days

Page 16

This summit has been 4 years in the making. Jay and I meet and speak frequently to exchange business-building ideas. We really are long-time great friends. Even our wives are included. Lunches, dinners, arguments, debates, agreements, perplexions about how in the world we can pass on all these strategies, implementations and techniques are the centerpiece of all our meetings. We finally figured out how to do it. Jay feels he owes it to his students to go the extra mile to help them actually implement each individual step needed to execute his powerful business building strategies. This is it. You'll explore, dissect and internahze Jay's great business building strategies and then hand-in-hand we'll create implementation strategies together. This

will be the maximum profit infusion you may ever inject into your business. The Orders Of Magnitude Summit forever wipes out the COLD HARI) 6Terrible Dailies.o You won't sit in awe of Jay's strategies frustrated by the lack of inhouse abitify to carry them out each day. So, you won't feel like Candide in Voltaire's classic, when he said, "If this is the best of all possible worlds, what are the others?" You see, Jay has offered management systems, and even 'implementation systems' before to help you actually implement his breakthrough business building philosophies. In fact his recent $15,000 and $25,000 PEQ Seminars did just that.

But unintentionally until now, they all fell short of delivery of the actual stepby-step implementation TECHNIQUES AND TEMPLATES to make his mind altering business building super profit strategies work. Jay's always believed that changing your mindset and giving you the strategic elements would do more good for you than anything else. Now he believes that strategy without implementation wonot give you all you deserve. As neat as it is to really understand the ideas, it's frustrating not be able to implement them.

Well no more. Jay has personally run businesses in the past and knows what he's doing. He assumed he could just pass on the mindset and the entrepreneurs would profit. And they did. But, not enough for Jay to be 100% satisfied. So now, you can harness, not l}yo,20o or even S}%o,butthe full 100% of these philosophies for maximizing the profit certain techniques in your own business by getting the execution right too.

Checkout These 3 EXAMPLES Of What's

DIFFERENT.

We'lI detail and dissect 11 marketing executions just like them. This will be dramatically more powerful than any prior learning experience you've encountered with anyone, including Jay says, himself. THIS ISN'T JUST A LIST OF DIFF'ERENCES. We'll go through each question in detail with you at the Summit. Example t.) Ileadlines. (Or their equivalent, like sales openings and letters, scripts or emails.) When Jay says, "flse a powerful headlinertt it makes a massive difference in who reads your ad, and your letter, CHECK THE DIFFERENCE. How do you know what's powerful? How do you write it? Should it be the same for all lists, scripts and publications where it runs?

Page 77

How many words? What words? In fact, how would you know a good headline if you fell over it? (Ptus 16 more discrete implementation templates/executions. We won't just look at good headlines written by others, we'll adapt, adopt and write our own. You'Il learn all the techniques to be an expert.)

Example 2.) Headline Tests (or their equivalent like price tests, offer tests or positioning tests. Note: Always remember to position don't compete.) When Jay says 6(Test the headliner" or frankly test anything, (headlines are not only for ads, but are the opening when two people talk, when you sell something on the phone, the first part of a letter or the subject line in an email and more.), CIIECK THE DIFFERENCE. How do you test it? Where do you test it? How do you know which works best? What are the 10 key elements of a good test vehicle? Now? Best LTV customer? What's a rollout? (PIus 17 more discrete implementation templates/executions. We won't just look at how to test headlineso subheadso prices, offers and 27 other types of marketing problems, we'll adapt and adopt them.) Example 3) Up-Sells. When Jay says, "Use Up-Sells, Cross-Sells & Add-Ons" to dramatically increase your transaction profits, CHECK THE DIFFERENCE. How do you incorporate them into the sale? Where do they go? What do you say and write? How do you choose the products or services? Did you know to test 4 products/versions and 3 prices to see which to use? Should it be a more expensive product or a cheaper product? (Plus 22 more discrete implementation templates/executions. We won't just look at how to choose, package and test up-sells/cross-sells and add-on products, we'll adapt, adopt and see how to insert this incrediblyimportanf rocess into our own businesses TODAY.) (Side

MarketingTip. Having

a sale on your products or services can be bad"

useless or worsa Here's the concept Your repeat customers understand the value of your goods and sewices. So if someone paid you $5 for u product and you offer it to them for $4 the nert month, the! will recognize the value of the sule.

But if you offer the sflme $4 discounted price to a prospect who has never seen the product or service hefore, they will not recognize the value of the sale und just assume that $4 is your everyday price, regardless of what you tell them. After all, who sells at list price? We'll teach you how to do just that laten Ifere's an exampl.e I used to sell sudio cassettes for $2.49 each. I would run ads in Stereo magazines discounting them to only $1.79. Batfrankly, nobody cared and I didn't get many sales. When I stopped discounting my cassettes and sold them for full price and added a bonus, I sold millions of them. And I sold them at a BIG proftt lYhen do YOU have sales? Think Ahout it Jay and I huve a whole section on educating your customers, positioning not competing and reason why murketing. But

Page 18

you probably already haveJigured out some great implications from the above example for yoar own business. Go use them and mske more money NOW.)

Plus You'll Do LIVE TESTING On The INTERI\ET While Youore At The Summit. On The Internet? Can you really do it LIVE? While we're at the Summit? You bet. We can do it in minutes and you'll learn a ton of tricks to use both ON and OFF the Internet. When we promise hands on action, we don't mean Theoretical Lectures. Remember I've built a 4000 page Internet site to share with you and let you ptay with LIVE. This isn't ivory tow6r theoretics; this is how I am earning a living in the cyberworld NOW!

You'll

See

Mv Real Back Room Secret Site Management Tools.

Not just advertising. It's practice what we preach marketing. Wait till you see all the information I'm collecting and using in the administration part of my site. You'll see the secret, secure areas where I collect detailed information and I'11 show you how it's analyzedfor profit-certain results for me even while I'm here with you at the summit. We'll explore the implications and applications of what you learn, and how to use it both on and off the Internet to supercharge all of your business's profits

I'm listening to the data all the time.

Where did my readers go? What searches did they perform? What search words did they use? What did they download? When? How? I'11 show you everything including the log file analysis. You'llget the Internet education it took me 4 years to amass running Internet sites in 4 days here at the Summit to really maximize your profits and give you a massive thrust into 21't century marketing.

We'll Put Up LM Tests With YOU. You'll even choose the actual words we use. the prices we test. the concepts and positionins we test. Then you'll see just how easy it is and how much YOU can do from now on. We can test headlines, offers and virtually every aspect of your business. Even if you don't want to ACTUALLY sell on the Internet, it's a fabulous place to test almost anything that you can use in the real or dirt world as we call it. You can do it from the office, from your home or even from a hotel in Maui, Aruba or Hong Kong. I know, because I've been doing it. And now you will too. This is the true advantage of working with real-world marketers. We're doing it now, so you can too.

You'll leanT Ways to Test Your Copy, Promotions and Prices, fast, cheap and reliably. You'll find what works and what doesn't, what's best and what's not, and roll it out fast in the dirt world for maximum profit-certain results from now on.

Only Your Customerts Vote Counts. You can do it all instantly and easily. And like all of Orders Of Magnitude Marketing, all that matters is how the customer reacts, or votes to our offers. That's

Page 19

what's great about the system. Our opinions about what our customers will or won't do, don't matter. We just track the data and. count the profits.

It's a whole new precept, this revolution in Orders Of Magnitude Market testing. IT'S NOT based on supposition and conjecture. As I illustrated earlier with the envelope example, I bet that we would lose orders when I dropped the paid business reply envelope in my catalog. I bet wrong. Luckily I tested the premise. You'll create actual executions. You'll

how many customers and clients react versions. All that really counts is what the customers actually do. You'llfinally see how and why testing is so important to your wealth. Should you be open Saturday? At night? Should you offer a free bonus? How about a loaner car, TV or stereo? Are you getting the idea of how testing will grow your business? to your

'A'

see

and 'B'

It's scientific. It's repeatable. And you'llbe amazed at all you can discover about being a bigger, better and yes massively more profitable supplier to your customers. Your strategic and execution learning curve will be complete BEFORE Jay and I release you.

Itts Jay And I)rew To The Rescue! (This May Be worth $180,000.) And, What If You Have Questions Later, After The Summit? The world is a moving target. What will you think of tomolro% as your 'life's experiences' make new things relevant to you. Heck, you might not have even thought of tomorrow's unique idea today. Or, if you did, it didn't seem relevant. And yet it will take on massive potential implications with a yet to be determined change in your business. So, later we'll explore a valuable extra bonus that keeps on giving. As you encounter new experiences that create new questions you'll have an encyclopedic resource of marketing and implementation sawy (it's Jay and Drew) at your command.

Jay and I are committing to 12 ninety-minute group telephone consultations where you can ask us your questions to make sure you got it right and implement it right for a fullyear. (More later.) So, if you have questionso it's Jay and I)rew to the resctre.

Jay And I Will Be Your Sword And Shield For 12 FuIl Months. And if you think about it, Jay charges $5000 per hour for consulting. I only consult for a percentage of the company, so I get even more. So if together we put in a combined 18 additional hours of group consultation over the next year, you could figure that's worth $180,000. But, it will be included free to you.

A Special Warning From Drew. Never Go To A Seminar Or Buy A Book, IINLESS. . . . 'So, how am I driving?'As you read this letter, take a moment and evaluate its ability to educate, persuade and convince you about how the new Orders Of Magnitude Marketing can give you total control over the rapid growth of your own enterprise.

Page 20

Consider this: 1) Do I seem to know what I'm talking about. 2) Do Jay and my backgrounds give you confidence that we have actually walked the walk, not just talked the talk about it? 3) Do you have confidence that we can teach you both the strategies and implementations that you'll need to execute this new science in your own business? 4) Do you want to be able to employ the actual implementation techniques you see in this letter in your own company?

After all if Jay and I are supposed to be the marketing geniuses that are going to teach you HOW TO USE Orders Of Magnitude Marketing to dramatically increase the sales and profits in your business in a broad spectrum of different ways, shouldn't all our communications with you, exemplified in this case by this letter, demonstrate that we can actually do what you expect us to teach you at the Summit?

marketing isn't our ability to look Hke fancy marketers by using a cornucopia of ostentatious, flashy, grandiose $25 words. (See how bad it looks.) We don't want to look like good marketers, we want to be able to SELL and prosper like good marketers. And we'll teach you how to do it too. Noo good

Remember Jay and I are doers, not teachers. (Well, Jay teaches too.) My career is based on providing goods and services to millions of individuals and businesses, one-on-one, not talking about it (till now anyway).

And as Shakespearesaid, "talkersareno good doersr"so you can be sure that Jay and I are doers, not talkers. Plus in 'doing it,' by using the execution templates you'll always get it right. Shakespeare also said, "Mend your speech a little, Lest it may mar your fortunes." So that's why we want to share both the strategy and the step-by-step execution templates with you.

So, back to this letter. .

.

Does this letter convince you that 1) you need Orders Of Magnitude Testing and Implementation to make your enterprise take off and thrive, 2) you'llbe thrilled with the actual implementations you execute yourself based on what you learn and 3) that you can't spend your time, money and energy in any better way to glow your business?

I'm probably not the right (Of course Jay certainly still percon to help you catapult your business to the next level. is.) This truly is one time where, "if the shoemaker's kids have poor shoesro'you should run, not walk somewhere else. This Summit is serious business. After all, success in your business career impacts the quality of every major part of your life.

If my letter to you fails to do any of

So

those things, then

Why Is This Education So Vital?

Plus remember, you must always innovate because nothing in business remains proprietary including marketing or the competitive edge you may have today. So your big idea today will be someone else's tomorrow. And, if you didn't do it yourself in the first place, how will you create the new market-shaking event next week, next month or next year so you'll stay on top. It's a process of continual innovation and Jay and I give you the strategies, tools and techniques to make it happen.

Page

2l

Marketing Tip. So you want to have a SALE. Should you otler the best sales prices to 1) Your Best Customers, 2) Your Average Customers, 3) Your Least Active Customers, or 4) Prospective Customers? (Side

I assume that your snswer is YOUR BEST Customers. But that's just for people who are skimming this letten The real answer is that you'll make the most monEl moving your average customers up in status to best Actually, the worst thing you can do is offer the sule to yoar best customers. Yoa see, thelt will continue to buy at thefull price and you'll lose all the profit margin dollars you would have made snway by simply taking better care of them or including an appropriate bonus for them. But don't worry. You'll make them love you in other ways as you acknowledge and reward them. We'll cover ull this in incredible depth at the Summit as we explore the use of castomer modeling and regression analysis.)

Is Regression Analysis Scary? What Is It? Heck no. Sure lots of 'experts' will charge you a ton of money to set up fancy 'black box' regression analysis models and tell you how complex it is. But, it's not. So, what is

it all about? Simple. From now on, you can and should do lots of it 'in

house' to guide you to massive profits. Here's an easy example.

Let's say you sell dog food and cat food. Of course you may offer services, sell heavy equipment, people food or well, almost anything. But back to my dog and cat food example. Some of your customers buy dog food, some buy cat food, and some buy both. Which of these customer groups is more valuable to you in the form of future business? Or, should you spend more of your human, intellectual and monetary capital finding new customers and promoting to the cat food, dog food or combination buyers. Regression analysis is simply the procedure (which Jay and I will teach you) of going back and determining which of these three sets of customers you have now, buys more of ALL your products and therefore contributes the most to your bottom line.

You'llbe anazed at the startling differences, often counterintuitive, we often find between seemingly similar customer groups you already have. And most important how optimizing your future efforts will reward you with dramatically more profits and long term customers. In short, regression analysis sends you where the money is. You may already be doing the very thing that could make you milliens and just not know it.

Round

1

Stump The Experts Game - Win A Prize! Can We Resolve That Objection Instant On-Our-Feet Objection Resolutions for you and WITH you.

Page 22

It's too big. It's too small. It costs too much. I already have one. My brother-inlaw is in the business. I already own two. I don't need it now Everyday on the phone, in person, in letters, in emails and yes in ads and even on TV, people you're trying to persuade to buy or agree with you have objections.

Advertising, whether you're just talking to someone on the phone or running an ad in the Wall Street Journal, is just salesmanship or salesmanship in print. And, you have to handle objections in virtually the same way. You will test us and we will demonstrate how to raise objections BEFORE your listener or reader does. You'll learn to raise them before they are ever even verbalized. That's the brilliant way to address and resolve objections, PREEMPTIVELY. We have dozens of proven, testable ways of resolving objections for you to add to your personal arsenal of marketing weapons. BUT HERETS A TIP. The one resolution to objections that almost never works is ignoring the fact that your customer or client WILL IIAVE the particular objection. Yes, the unspoken objection that you haventt resolved is the most dangerous impediment to your fufure wealth. Resolving objections is critical to your wealth. We'll flesh them out in workshops, hot seats and yes, in this exciting game.

ARE YoU The Accidental Marketer? But what if you don't advertise? Did I say this was limited to or even primarily about advertising? Running a business requires marketing in every facet of the organization. Look at just these few examples of what many companies don't call marketing, but from now on, you will in your own organwahon. Marketing really is the engine that grows your enterprise. Important note. Many companies and executives feel that either their company or they themselves aren't involved in marketing. I ask them one simple question. Do they have competitors? At trade shows, down the block or across the country? So, if you have competitors, how can you monopolize the clients and customers if you don't write them, see them, call them, email them or advertise to them? Welcome to the Summit fellow marketers. Here are your Accidental Marketing examples.

Your receptionist answers the phone. Does she have a selling/database script? You send out invoices. Do you sell cross-sells and up-sells on the invoice? You send out customer service letters. Do you suggest other products to add? You ship goods. Do youput an offer in every outgoing package? You use a cash register. Are specials printed on the tape? Does each of your salespeople have a white paper detailing the benefits of your product or service? Other services you offer or get from others? You collect past due invoices. Do you ask the customer or client what's wrong? If younre a professional, do you have white papers about your profession in your office for patients/clients to read? Did they consider you the expert?

Page 23

You'll learn 12 more 'accidental marketing' strategies that add pure profit to your enterprise, plus we will discuss your 'uniqueo opportunities. And of course, you'll have implementation techniques for each.

yes YOU CAf[ Write Your OWN Ads And Letters A Complete 6How YOU Can Do It' Advertising Summit 6Within The Summit.'

E

Even if you don't think that you do a lot of direct mail or advertising, you may actually be doing it and notrealize it. Every email, sales letter, lead generating effort, brochure, catalog, newsletter and customer or client offer you send out produces a little or a lot, bonds you with your customer or not, and opens the door to future profits or not.

It really is true that your ability to create compelling, persuasive, strong sales letters, emails and other communications can make or break your business. You may really be just a headline, sales letter or promotion away from making a million dollars. Note: Direct response is exciting. It might be even more exciting if you add it to your business or professional practice today. It's so predictable and repeatable that you'll find it adds profit-certain rewards for your efforts. And as Jay always says, add another revenue stream to your enterprise for maximum profits. THIS IS THE ONE TO ADD. OK, yes, I am a copywriter first and foremost. So, we'llteach you how to master headlines, offers, subheads, body copy, price testing and rollouts and oh so much more. So, this Summit is BOTH about testing AND execution.

How To Write Million Dollar Ads And Sales Letters From Someone Who's Done ltrDozens Of Times. The critical point you'll learn is that it's not the fancy words. It's not even a great headline. It's not great headline words like Announcing, New or even Free. Plus, even including 'You' in all the copy points won't do it all either. They're all important. But. . .

ME

Marketing?" (Where you target aspirations and desires, not your o!vn.) WHAT IT

WI{AT IT IS, is "What's in it for

your customer's hopes, wants, needs, IS, is offering the right product to the right person at the right time. (Target marketing.) Of course I'll show you how to shift it, twist it and contort it a bit. WIIAT IT IS, is creating curiosity, telling stories and bonding with your customer, one-by-one.

And, a big WIIAT IT IS, is "Would you buy this product for yourself? Would you buy it for your wife and children? \ilould you buy it for your own mother?" Of course, if you sell tractors your mother might not want one. But, you get the idea. (Side tip Huve you bought your own products? Have you tested your own sales people and systems? Huve you taken every prodact home and seen if you really love it? Remember for every product your customers like you'll get 10% of them tulking about how good you sre. For every product they donl like, you'll have 100% of them BER,ITING yoa big time. Plus, as I said before, it's your integrity on the line.)

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I hope you've internalized that your knowledge and love of what your customer or client truty needs is the best copyrighting technique there is. Below is a part of My Billion Dollar Advertising Checklist. Check out the critical components to put in any Ad, Mailing, Email, Sales Script, or Sales Letter that you'lluse from now on. This list is magic. I use it allthe time. Wait till you see the entire list and the points, tips and tricks for using each marketing weapon that's on the list. You'll learn to harness them all at the Summit.

But First, Test Drewos Knowledge And Execution. Ilere's a QUESTION. How many of the marketing rules, truisms, axioms and principles listed above and below can you find that I've used in this letter? Am I doing my job well? Can I teach you? This is where the tread meets the road. Remember, "Talkers are no good doers." And these maxims are just one of the 27 hints, tricks and tips that I promised you at the beginning of this letter. You're getting a great marketing education for just reading this letter. If you can't find all 27 hints, or you're not sure how many of the items on my list I acfually used, why not call Carl Turner at (888) 818-8878 or (310) 944-9106 and he'llbe glad to discuss this 'marketing exercise' with you. Of course, if he's doing his job, he'Il invite you to the Summit too. But, it's up to you. Jay and I hope to see you.

This Is 6Practice lVhat You Preach'Marketing. And don't forget, if I didn't think that this would be the most valuable life-changing Summit ever for you, I wouldn't try to get you to come and learn all these powerful persuasive advertising strategiesandtechniques.(Remembermy, "Wouldyou sell it to yourmother?")

Drew's Billion Dollar MarketingAdvertising Checklist. Note, Thisls NotJustA DumbCopywritinElistTo GetYou To Come. We explore in detail every single item on this list. You can check them off to be sure. will And speaking of checking, why not cut it out and use it as part of your personal checklist from now on. YES, you'll learn how to use each item on the list at the Summit, but you can use many of items on the list NOW. And, AND I ASSURE YOU THAT YOU'LL use the master checklist every time you write. So, what good is this list? ft's not just simple or theoretical. Each item highlights a specific principal or execution that is critical to your wealth. It's my personal billion-dollar proprietary secret checklist. The items below are extracted from my Master List that I use and adhere to every time I made and MAKE a marketing decision. I check everything I write against the master checklist for maximum persuasion and profits, and so will you from now on. Here's the partial list.

First Thoughts What's The Concept? What's The Offer?

What's The Goal? Who you are - Build credibility. SeIl concepts & benefits, not products. Is it a 'for me' or 'for them' purchase? Page 25

Bene{its -Making them from features. What's In It For Me Marketing? Psychographics of Ad size. Become an expert.

Know your product.

Value of a logo. Slogan,Iike a logo. Paper personalities. P.S. and P.P.S. Graphic design.

Photography (digital).

Concepts To Use

Pictures and graphics.

Specificity Sells (32% fewer cavities). Credibility versus Believability. Urgency and LTO.

Trademarks.

Reason why.

Handling objections

Risk reversal. Why so cheap? TeIl a story. Feeling of involvement. Involvement device. Write it down. Mistakes-How to use them. Loyalty devices. Testimonials. Proof of value. Did you ask for the order? Transitions and Hooks, "But first." Free samples.

Product Negatives. Itts too big. Too expensive. Too heavy. Wrong color.

Copyrights.

Not Mac compatible. Assembly Required. Obsolescence. General obstacles. I)on't have the money. Can't afford it. Need time to think

Bonuses ($10 watch).

Who And Where

Questions. Polls. (Especially on Internet.) Quizzes.

Magazine Ads. Magazine bingo cards. Newspaper Ads.

Surveys.

Press Releases.

Elements To Check Headline. Subhead.

lst sentence. 6 line paragraphs.

The typeface. Font personalities. Subheads. Crossheads.

Yellow pages. White pages. SRDS and online options. Mailing lists (10 ways to test and pick). Mailing lists types. Subscriber, buyer, mail order buyer. Compiled lists. Email lists. Autoresponders.

Bullets.

And Also

Triads.

Best way to be interesting is to be Interested. Passion Rules-Always sells more. Latenl thinking - Think outside the box.

Paragraph headings. Pull quotes. Johnson Box. Widows. The logo.

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Plus there are more than25 more advertising components. EACH wilt be dissected and explored in interactive discussions, workshops, clinics and more. Each will be tested until you are comfortably empowered to implement them.

Plus we'll explore how to find and use really greatwords to inform, educate and persuade your readers. As Mark Twain said, "A powerful agent is the right word: it lights the reader's way and makes it plain." The right word really is a force for profits.

(Marketing Tip: Just using this list alone will empower you to dramatically improve your marketing efforts. Copy it and use iL Actually it's worth the price of the Summit by itself, if it dramatically improves your ads,letters emails and scripts and presentations and INTERNET pages from now on.)

You'll be better than most pros. After all, you know more about your product and service so you can relate the passion dramatically interlinked with the benefits. Plus remember, you don't want to look like a pro, you want your ads, scripts, letters and emails TO MAKE SALES for you like a pro's. Remember my useless fancy word example onpage2I? (Marketing Tip. What if you write a great letter but your readers tend to miss important points? If you refer back to other parts of your letter or adfrom time to time, they'll reread the letter if they've skimmed it to get the whole story. It does worlc But you should test it yourself.)

Your Passion F or Your Products And Services Is Your Most Powerful Marketing Weapon. And because you know the heart and soul of your products and services you won't make the same mistakes that writers that I tried to use made when writing an ad about a new answering machine I wanted to introduce. What they did was use the ideas from one of my old ads describing the great benefits of the NEW technology that let you remotely pick up your messages. Well the sad fact was that when I wrote the first ad, remote pickup was a dramatic new benefit. By the time they wrote their ad, it wasn't even worth mentioning because it was expected. So modeling after and copying other people's ads, techniques and strategies can be very dangerous to your wealth. Because, you don't know what the hot points were when the marketing was originally created, you don't know if they are making any money on that product, or if they are using it as a loss leader.

Or frankly, maybe their brother-in-law owns the company and they are just doing a money losing favor for them. What if they lose on the product you are emulating but they have a great backend or an up-sell you don't know about? What if they are just using it as a way to build their database of customers and are losing $20 on every order? What if somebody else later contacts the customers and the original company gets a fat commission. These are not rare, farfetched examples. This is the way it works in the

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real world. Of course, you'll never get stuck because you'll only pick up ideas and TEST them cheaply before you ever roll them out.

(Marketing Tip. It's afact Your efforts have to be readable. No paragraph in any adr letter brochure, catalog or email that you create should ever be longer than 6 lines. Studies have shown that people stop reading.

Don't use more than afew words in ALL CAPS, people stop reading. And, don't pat more thun about 10-15 words in reverse type, or people stop reading, Of course you can and should test everything, but I think your tests will agree with mine thut readability k critical to getting your message read.)

No Money Down Testing

- Testing On The Cheap.

On the envelope I told you to check inside to see which of the headlines we were testing you actually got. Do you see your headline here? Which did you get? Which one worked best? Here are A FEW of the 121 headlines that I wrote for the Summit. 1.) Orders Of Magnitude 2.) Marketing Mysteries Unveiled 3.) The Art And Science Of Making Small Business Big Through Marketing 4.) How To Sell A Billion Dollars Worth Of Products And Services From Someone Else Who Did 5.) Jay And Drew's Marvelous Marketing Adventure 6.) Stealth Marketing Explained 7.) Stealth Marketing 2002 Explained 8.) Reason lYhy Marketing

(TutorialSurprise,did you get it yet? Jayandl areusingthe elements of this letter as the ultimate short course primtner to both teach you for free, some of what's at the Summit, and to demonstrate in real life, the ideas snd executions we will teach you at the Sammit So, you win just by reading, and you win really big by attending.) You know almost no one outside of direct response knows about or knows how to do this type of testing. And isn't this just what Jay teaches about pulling great tools from other industries to use in yours? Now you can harness one of the most scientifically tested set of tools used in any business to boost your profits. Direct marketers have known for years that they have to test headlines, offers, prices and more. And as I said earlier, every word you use ESPECIALLY in the headlines and subheads should be carefully and lovingly chosen. After all, as Emerson saidr t'Every word was once a poem.tt So, after the Summit, I expect you'llbe writing 'poetically' so that you'll dramatically increase the profit impact of everything you write.

For Advertising, What Are The 10 Critical Elements Of A Testing Vehicle? So,

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Jay and Drew's Rule of TESTING -Lose Small rilin Big. That's what testing is all about. It's finding a really cheap way to test your ideas and then rolling them out really big for superior profits and virtually no risk. You will do it this way from now on. 1.) Is it representative of the market? 2.) Is it low cost? 3.) Can you get a fast insertion and response? (Wait till we talk about Internet pop-ups.) 4.) Does it have rollout potential? 5.) Can you A/B two different products to cut your ad cost by 50%? The Wall Street Journal & TV Guide are 2 examples of cheap tests and big rollouts. 6.) Can you test a new product or service in an A/B split? 7.) Can you do an NB price test of your product or service? 8.) Can you get feedback so you know what's right and what's not? 9.) What degree of confidence can you obtain from the test? 10.) What are the buyer demographics of the test section? There are 10 more criteria for selecting test vehicles that you'llbe able to use to your rocket company to new fast, scientifically predicable growth and massive profits.

And unlike Plato's Theory Of Knowledge Shadow Allegory, where shadows become the whole truth, you'llbe able to test the whole truth, retest the whole truth and implement incredibly profitable, repeatable profit-certain marketing programs using real actions not just shadows and speculation from now on. By the way, profits are nice in testing, but not necessary. If you're going to lose, lose small and win big. And frankly that's the secret to success in any field. Never go with a 50-50 chance. Go with a 90-10. Win big and lose small.

Round 2

Stump The Experts Game Can We Name That Test? Win A Prize! Instant On-Our-Feet Test Creations For You And WITH You. Firsf You Test Us. You'll play

Stump The Experts with Jay and me. Here's how it works. We will go one-on-one with you asking us how to set up specific tests to test specific marketing problems in your 'unique' company. Jay and I have to clearly define and delineate how you can create a test that will work for your specific problem. Then, we'll give you a step-by-step, word-by-word implementation template to carry out the test. Wow, this will finally put to rest any 'terrible dailies' regarding exactly how to implement a test that you've had in the past.

What kinds of things might you want to test? Glad you asked. You might want to test sales promotions, lead generation systems, strategic alliances, up-sells, and old customers reactivation or the way you deliver your products or service. Or what if you want to set up affiliates? How can you test new pricing for old products? You'll do it all.

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So, it's teally up to you. The marketing sky is the limit here. You ask us anything you want. We'll respond. Ask us about A/B tests, add-on product tests, headline tests and pricing tests. Note: We won't write whole ads, but we'll suggest several headlines, offers and price tests for you. Want to test commission levels, hiring salaries, and so much more, come to the Summit.

If you can think of a marketing problem we'll help you decide how to test it for the best possible result. We'll explore and quantify EXACTLY how to set criterion for measurement. And as always, remember, werll teach you to do it on the cheap. An expensive test is no bargain. Plus remember, if we can't help you decide how to create a test and measure any marketing problem you think of, you'll win a valuable prize.

which rest wilI You Try And How Much will you Make? But the most valuable prize, the brass ring, for you, and our whole group of dedicated entrepreneurs, is when we clearly demonstrate how easily, cheaply and quickly you can determine the best way to proceed with each test. This won't ne ivory tower theoretics. You will get 1) The testo 2) How to measure the test and 3) Woid-forword steps on how to implement the test. It's true. The data is speaking. And we'll go round the room to clearty show and demonstrate how each test we devise for you can be applied by others in this limited top-level gold crested group of entrepreneurs. It's an incredible interactive experience for us all as we build one carefully tested layer on top of another, on top of another layer of successful ways to test your way to millions. So, what's the right answer for the question? Is a l0%o or a20o/o commission going to work better for my company? It's simple. The answer is, ..we'll test it."

Will a newsletter

increase my patient retention rate? The answer is, "We'll test it." Because a newsletter about your specialty that you've written (or had ghost written) will establish you as the expert and cause patients and clients to always think of you when they have THE problem that you solve. Research indicates it can double oi tripl.

your 'posture' (level of respect). This is rcalry worth testing yourself.

For example, if you sell Real Estate, shouldn't you have white papers, (Call them special reports, guide books, user's guides, buyer's guides, buyers enclfulopedias, but create them.) about the 10 things to check in any new neighborhood? The l0 dangers you might not see in a new home during the day? Do you have a list of the best restaurants, plumbers, cleaners in the neighborhood and more? Plus, chances are that these same local merchants are likely to pay you for being included, or at the very least barter free services for you and your famiiy to use for beirig included like painting, cleaning and meals. (Oh did I mention that there's a session on barter? And that it will take you step by step through the process of getting people who have never bartered anything before to barter with you? Atta tn. l0 key e[ments that make barter possible? Well, Jay's arranged a very special profit making surprise for you.)

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Observation Note: Of course the above example refers to real estate, but we'll help you adopt, adapt and apply itto 22 different industries and professions. Don't you think one of these universally translated industries will be related to yours?

Onward

- Back to the list (I digress, again ).

Will increasing commissions increase my profits? The answer is, '5We'll test it." Will the red brush outsell the green one? The answer is, "We'll test it." Will an Internet site cut customer senrice calls? The answer is, "We'll test it."

BUT THAT'S NOT ALL. Jay and I will teach you how to implement NOT ONLY the testing methodology, but show you how to create the actual tactical word-for-word, pageby-page, sentence-by-sentence tests themselves. So, what

if you've never created a newsletter before? Well, you will.

Never written a telephone script (even for your receptionist)? Wetl, you will. Never written a headline before? WelI, you will.

By the way have you tested acquiring customer or client names for your database whenever your receptionist or secretary takes a phone message? When people write you with questions? WelI, you will now. What, you don't have a database or mailing list? Wello you will now.

System Requirements?

- Do You Have What It Takes?

Whenever you add software to your computer, you need to be sure that you have enough RAM, alarge enough hard drive, and the correct operating system.

Well, multiplying your marketing is no different. Let's check your operating system. Do you have a business or practice that you'd like to make dramatically more profitable? A thirst for knowledge? A curiosity about what makes things tick?

Do you want to be the preeminent supplier of your product or service? And yes do you have a few simple computer skills: A basic ability to use Word', send and receive an email and do you Surf the Internet? No, you don't need to be a programmer. You don't even need to know how to load, install or configure programs, but to hamess today's technology, you do need to be able to at least find CNN on the Internet, type a simple leffer and send and receive email. You will be massively rewarded with newfound profits if you adopt a little of today's technology before your competitors do.

Computer Marketing - You've Got To Know Where To Look There's a direct connection to your profits between what you know about your competitors and what you dontt. You'llbe amazed at how much you find out and how fast you find it with just a few minutes on the Internet. And gaining a little skill frees

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3

I

you to brainstorm on your own when you're writing letters, proposals or business plans. I'll work with you on it all. Don't be intimidated by technology.It will set you free. I'11teach you how to do everything you need to find what you're looking for, how to make it work, but, not how to turn it on. And wait till you see the free market research you'Il do yourself once you know the 7 Little-Known Secrets To Internet Research. You'll be in the catbird seat. In fact you might frnd you know more about your competitors' businesses than their own uninformed, ntn-Orders Of Magnituie owners. I'11be handing out CDs or disks to each of you with my 'Favorite' websites, templates/examples for letters, emails and worksheets so that you can easily implement these market breaking ideas and techniques. You'll really appreciate the CD or Disk. This will be great for those of you who 'Surf but don't find, 'spreadsheet' but don't get answers, and 'Email' but don't get the market busting multiplier effect.

And' if youove already joined the 21't Cenfury, this is an incredible reference library of not only actionable, but 'ACTIONED'TECIINIQUES FOR 1'OU that you'll be using as you walk out of the summit. It's what I use to run all my companies and do all my research. It's a very powerful set of 'used in the field today' tools for you.

FREE Additional Bonus Computer Session For yOU. Don't worry if you think that 'you're not seriously computer literate.' It's amazinghow much you probably already know. I'm simply going to help you get over the 'hump' of using the technology for super marketing and incredibty pioauctlve market research. Itts Computers tr'or Marketing.Itts easy. Itts f,'ast. And oh, itts so useful. We're going to hold a special free computer bonus session to get you up and running so you can actually use all the great templates, and techniques that ill be handing out and teaching at the main summit. So we'll teach you some quick tips for using Word, Excel and browsing the web. Jay and I aren't trying to make you a computer prograflrmer. 'We're simply trying to make sure you can use the power of your computer to help you run, control, stratigiie and create great marketing execution documents for your company's future profits. And

remember, if you're already advanced, I'r1 bet you'll pick up a few neat new tips and tricls about using your computer for massive marketing profits.

BUT FrRsr,

rrow Do You Buy

RIGIIT?

products And services

-

Jay and Drew's Buying Maxim. ttBuy on cost, sell on value.tt OK this is a really big concept, which Jay andl will cover in super-detail atthe Summit. But here's

what you need to know.

If you allow people to sell products to you based on what they are worth to you or your company, you're probably paytng way too much.

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Jay and I teach you how to analyze the actual cost to manufacture a product or provide a service so that you can offer a 'reasonable' price to the vendor that still allows

them to make a profit, but not a profit windfall on you.

You do want your vendors to make a profit on you because you need them to stay in business and be your friends. It's the ethically correct way to nrn your business. But YOU want to control if they make a'reasonable'profit or a windfall from your account. On the other hand, you always want to sell based on Vr{LIIE. Don't let people come to you and say, hey it costs you $100 to make, or provide so we'll pay you $110. You must provide a valuable, proprietary, OEM or Private label product, OR what I call a BLIND product or service that your clients and customers are willing to pay you a premium for or it's not a product or service that you should plan to sell forever.

We'Il detail 17 ways to buy by cost and dozens of ways to sell by value at the Summit. I'll share my personal secret checklist and a rule-of-thumb list that works great in a pinch. It's all yours so you'll compound your profitability by buying right. seem odd to feature a session, and a major session attha\ on How To purchase. But Jay and I want you to know that ifyou buy your services and products right, you can always make the sale and keep your overhead down. It will really afford you a pivotal or preemptive advantage over your competition.

It may

We'll cover a lot, but here are a few 'Buylng Right' examples: Products to sell. Cost plus What? How to easily separate yourself from the crowd. What's it made ofl - The 'Hammer story' of product evaluation. The 10 things you need to know BESIDES pricing, warranty, co-op, exchanges and delivery when you buy. Customer service letters and manuals How to buy. What specs to consider. You mean there are different types of paper and printing? (I'll share my sad $50,000 manual story.)

Imports. How to find them. How to pick them. How to import them. How to protect yourself. But mostly, how to import directly for increased profits and private label blind pricing products so you can make money on them. Bonuses And Premiums. How to pick them. What makes sense. How to leverage their value. How to import them or buy them domestically. And, how to protect yourself.

right' from now on. It's a critically important major session at the Summit you certainly won't want to miss. Jay and

I will cover it all

so that you can 'buy

Commodities 6YUCK'- The Biggest Danger To Your Wealth. And session 101 at the Summit is all about how to avoid selling commodities or being seen as a commodity company from now on, along with don't let your products or services be'commoditisized.'

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It's bad for your wealth. Avoid the word commodiry the thought commodity and any action that would put you into the commodity description. It's all bad! But, Jayand I will teach you all about how to buy and offer items with your own brand names so that you only compete for the buyer's dollars on value, not head to head on price competition.

Itts a darn shame. The marketplace, the consumers and your competitors all try to turn your products, your services and your company itself into commodities. They try to marginalize your advantages and 'non-differentiate' you. And what's worse, by trying to match prices and keep volume up, you often unknowingly collaborate with them.

DRAW A Line In The Sand. If you're stuck in a business comprised solely of commodities, then Jay and I will teach you how we approach selling them. There are ways of offering them to the public 'it's good for you' too. This requires more effort than selling proprietary pioducts and services. And, sorry to say there are no absolute guarantees of success. so that

LOOK AT THIS. If you sell exactly the same products and services as everyone else, using the same brand names, at a very low margin can anything be done? well surprisingly, the answer is yES. But unfortunately, not always. Below the Game are some examples of direct sales where Jay or I took a commodity product and changed it into a unique, differentiated product that we could sell at a profit. At the Summit Jay and I will use these examples and many more to help you identiff which of your products and services have been relegated to the commodity heap and what you can do about it.

Round 3.

Stump The Experts Game. Can We Name That Commodity? And, Can We Fix Or Eliminate It? No Prtze!

Instant on-our-Feet Game to identify and fix your commodity status. OK this is the one section, the one quizthatmaybe we can't win. Maybe nobody it will be fun, illustrative and it's vitally important to your financial well-being.

can. But,

There are simply some products and services that cannot be sold at a profit. So.r),. But between Jay and myself you'llhave the most experienced minds helping you bridg! the gap to profitability. We have more than a few good answers. We'll gi"" b* best testing suggestions, our best fix-it, transmute-it and best reposition-it suggestions to modiff your product or service into a profit-making asset for you're youi enterprise.

Here Are A Few Of My .Decommoditifing' Examples. Youtve Got To Come To the Summit To See Jays!

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The Great l0-Cent Tape Duplicator. I sold audiocassettes. Cheap Hong Kong made killing the market. I'll take you step by step through one of the processes used to keep my prices up. (More than 100,000 sales, millions of cassettes.) cassettes were

I

Unfair Competition. Computers weren't well understood and were being sold by price alone. I compared this $1000 wonder with the cost of an electric typewriter and demonstrated all the extra things the reader could do. Plus I developed solutions that they could easily implement as soon as they opened the box. (More than 30,000 sales.)

Radar Challenge. Radar detectors were everywhere at very cheap prices. I bought one that was made in Korea and challenged the nation's best and biggest (a public company) to a $10,000 on the road test. (450,000 radar detectors later we were one of the top radar sellers in the country. We had effectively eliminated the other 10 brands. This is a fascinating story of David versus Goliath and how you can win big as David.) 10 tapes and a watch. I'11 share 10 examples of this campaign that netted me more than 1,500,000 new, highly targeted 6gotten' at a profit repeat customers. You'llbe able to figure out how to do this for your own business too. This is perhaps the most important way of turning a commodity into your best most profitable marketing opportunity.

And Talk About An Unfair 5Commoditization.' Blue Cross versus Liposuction. The Surgeon Story. So you spent 15 years becoming the best surgeon and you think you're a professional immune to the commodity scourge. Well, think again. Often because of 'The Blue Cross Factor,' you've just become an hourly employee of the health plans. Oh, how did this happen? Well, break out of the rut, by performing at least some of your surgical time on the patient benefiting operations that aren't covered by insurance. On these surgeries, you can charge what you're worth, without dealing with the insurance companies. This and other strategies will restore your income while you still help patients in need. Looking good to yourself is a life changing experience. You can do a lot of good while you again make decent compensation for your efforts. So, even if you're being pummeled by managed care we can still show you how to get around it.

BUT NOTE: You can't simply drop all your commodity products today because your active customers are used to buying them from you. Whenever you make a change to your business, you risk losing the customers (your current bread and butter) who already like you, trust you and buy from you and exchanging them for a whole unknown group who MIGHT like you, MfGHT trust you and MIGHT buy from you. So, we'll tell you exactly how to proceed to new profits by translating strategies and implementations for you to test. New profits are on the way.

Remember, Orders Of Magnitude IS NOT about risk taking. It's all about cheaply, carefully, and easily testing new ideas, concepts and executions so you'llhave happier customers and clients making you phenomenally more money short term and long term from now on and forever.

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Note: A blind or proprietary product or service is just like a branded item or service, but nobody knows exactly whose it is and what it's worth. So, they have to buy it from you by value based on your own description, not price. (No*, there's a thought.)

What are the advantages of proprietary products? You can charge what you want, no competition, multiple vendors plus we'll discuss lots more. Disadvantages. Well, you actually have to market what it does. You can't just say it's a Sony Model 1234. Hey, but isn't that why you're here? Great. Let's get going. This is going to be fun! This is going to be eye opening and oh is it going grow your enterprise's profits.

Be The First To Harness Orders Of Magnitude Marketing. For Personal Profit-Certain Control of Your Enterprise. It's different. It's very different. Jay and I won't just lecture TO you. We'll be implementing WITH you in this all new fast paced Orders Of Magnitude Strategies And Implementations Summit.

We'llbe going around the tables, bringing you up on stage, tackling your specific problems modifuing, adapting and adopting strategies and implementations to your situation before we move on to the next strategy and implementation. So what does this mean to you? OK, here's apartial exarrrple. When we cover 'Risk Reversal,' we will explore your product or service and help you determine what type of high-perceived value bonuses could be added to dramatically increase your sales.

Next we'll calculate both the cost of inclusion and the variable costs to you of retums. Then we'll detail how to test two or three versions of the bonus in 'cheap' small groups with you. And finally, we'll calculate your profit-certain rollout that will follow. The Orders Of Magnitude Summit is four days to Scientifically Measured, Tested, Repeatable, Profit-Certain, Rollout Control of Your Enterprise from now on.

4 Days In June That

Wiil Change YOUR Life

Mark Your Calendar. On June 25 through June 28th at the Los Angeles Airport Radisson Hotel, the future profitability of your company unfolds. Come

and learn, practice and internalize the secrets of EXECUTION, not just ivory tower theoretics from Jay and me as we take you step by step through the strategies and implementations right down to the last period in the last implementation document. Don't be left out.

The Main Difference Or, Why YOU

WILL PROFIT.

Think about it. Most consultants tell you that you should write good headlines, create a referral system and offer a risk free guarantee. But they don't tell you HOW TO DO IT. Heck that's sort of Hke telling you to go out and start a business and make

money with no other information. How in the world do you do it? Welt at the Orders

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Of Magnitude Summit we'll take you step by step from idea, to strategy to testing to implementation to profit-certain results. This is the must attend event of the decade.

Free Grounding In Jayts Strategies Even Before You Come. Do you know the only 3 ways to grow your business? Do you know Jay's Power Parthenon Strategies of Business Building? Or do you know how to discover the hidden assets in your business, how to be different for maximum profits, how to gain personal leverage or how to borrow the successful practices of others? Before you ever come to the Summit, you're likely to make many times the modest cost of attending the Summit just by learning and implementing some of Jay's powerful, proven in the field, business building strategies which you'll learn in the free grounding materials that we want to send you NOW. Plus, listening to and reading this powerful body of Jay's work BEFORE you actually attend will insure that you have all the basics down pat and we'llbe able to move faster and further than ever before in our quest to insure that you not only know the strategies but can implement them for maximum profit in your enterprise. Thousands of entrepreneurs and professionals just like you have made not just thousands of dollars, but before Jay stopped counting, he documented over 5.5 billion dollars worth of newfound profits by employing his awesome strategies. Just imagine what you're going to do with the new Orders Of Magnitude Turnkey implementation systems to supercharge your own profits. This really is a 'can't miss' opporfunity.

Two Big NEW Reasons YOU Will Succeed Like Never Before. Reason One. concentr ated Jay. Sure everything you've learned before was great. But Jay is evolving at an awesome rate. What he taught even a year ago has beerrdramatically revamped and refined. When clients pay Jay $5000 for an hour of his time, they can make millions. We'll all be together for 40 profit filled hours of catapulting all of our businesses to the profit rewards we've only dreamed about.

It's all NEW JAY . It's

Jay Flexes His Intellectual Muscles tr'or You And With You Like Never Before. Jay took a two-year hiatus from teaching and immersed himself with the preeminent company in the world in multivariable testing. He's learned about new iombinations of interactions and transactions known to produce geometric business growth. Jay is hot! He also spent time with the leading thinkers in the field of Intellectual Capital and management maximization, getting two major articles published in the most prestigious international journal in the knowledge management field, 'strategies and Leadership''

And that's not all. He spent 18 months studying four billion dollars worlh of confidential, private case studies from the preeminent litigation-consulting firm in the world. They speci alize rncounseling attorneys on the psychological and sociological

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impact of critical factors in major cases on jury prejudice and attitudes. It's big corporation versus little corporations. Jay has incredible new insights on psychological factors that persuade, influence and compel people to make buying decisions. Bottom line, Jay has amassed a globally expansive and penetrating understanding of pivotal issues that impact decision-making processes of individuals and corporations at a level that very few people have ever been able to achieve. It's no surprise thit Forbes, The New York Times, Success Magazine, USA Todagnd many more rave about Jay. After the Summit, I'm sure that you will too.

But, what does this mean to you? This is all-new Jay that's being unleashed at the Summit. He has a deeper more penetrating understanding of persuasion and business building strategies, especially testing and implementation. And he'll translate it all to us by connecting the dots between theories and profits. If you've spent time before with Jay, he's a whole new even higher-level person. It's not your father's Jay any more. Come let Jay unleash your profits, too. So, even though you

will probably

earn many thousands or even tens or hundreds of thousand of dollars by employing Jay's awesome business strategies that you'Il learn in the free grounding materials, (thousands of people just like you have already achieved phenomenally results), you'll probably only get 10-20% of what you could if you attend the Summit. You'll be leaving massive unrealized, hidden profits on the table. The additional 80 to 90%o you get at the Summit is where the geometric profit growth is.

Reason Two Jay's Never IIad An Implementation Focused Summit Before. Even PEQ was about systems, processes and planning. This Summit's an intensiv e 4-day step-by-step focus on EXECUTION. (Have I repeated that often enough?) We're going to move fast and have an incredible amount of 'one-on-one interaction.' You will learn how to tum your ideas into strategies, your strategies into tests, your tests into implementations and your implementations into massive profits. As I said earlieq Jay always felt that by changing your entrepreneurial mindset, your businesses would expand and profit geomekically. And the truth is that for thousands of Jay's clients their businesses have expanded massively. But Jay now feels that to get more than 10 or 20o/o of the potential business expansion that companies now get, adding the implementation systems can propel the growth to double or even triple the current rate. You will benefit form the focus on strategy to implementation detail thatJay and I will explore with you. So why not learn and implement some of Jay's Strategies included in the free bonuses below. It's far more than a possibilify that just using what you get for free

will net you many times more than the cost of the Summit BEFORE yoo come. When you call to reserve your spot, Jay will have all4 bonuses sent to you"ruo right away so you'Il start profiting Today. Catt Carl at (SSS) 818-8378 or (310) 944-9106.

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FREE BOI\US Number

1..) Jay's $25,000 Market Domination Super Summit. Jay spent 90-120 minutes each with the individual participants on stage, along with two of Jay's marketing and advertising team. See how Jay applies each of his three ways to grow a business (and more) to 16 companies and how his detailed explanation to these business owners will explode their (and now your) profit potential and competitive advantage. You'll learn dozens of business building techniques and how to apply them.

This Summit was 5 days long. And each participant paid $25'000 to attend. You're paying just one-fifth this amount to attend The Orders Of Magnitude Summit and you'll get this complete set of marketing tapes as a free bonus. But, the real advantage for you is that you'll hear Jay one-on-one solving business growth and marketing chailenges just like yours.I've listened to these tapes and they will help you, big time.

FREE BOI\US NUmbef 2.) It's Jay's Power Broker's Rolodex-

This is

listing of Jay's own contacts, suppliers and recommended sources for 100 key marketing, advertising and sales impact sources. Everyone on this list is 'the real deal'-people who can thrust your company to levels of heightened performance that you couldn't get to on your own. This includes phone numbers and contacts and the right to tell them Jay sent you. It's often hard to find out where to get things done. Now it's easy. a confidential

FREE BONUS Number 3.) vo" wouldn't think this was powertul'

But, most entrepreneurs wouldn't have a clue to even ask these questions about their businesses. I know I didn't. But I do now. This is Jay's IQQ+ question, self-assessment questionnaire that he uses with his six figure clients'

in complete privacy. You'Il spotlight areas of underperformance for analysis. It helps you quickly determine how much more profit potential your business could be making for you and from what exact areas. You'll be asking yourself questions and working on your business rather than just in it. Frankly I had an epiphany while I filled out this questionnaire. I'm very sure that you will too.

You'll

ask yourself revealing questions

War Room. Jay just finished this exciting series of marketing telephone conferences a few weeks ago. There are seven 9Q-minute audiotapes. Each focuses on a different penetrating marketing subject with high-level experts. Each session contains at least three panel members.

FREE BOIIUS Number 4.) It's The Marketing

Each tape addressed a different specific marketing, selling, advertising, strategic or tactical issue. Jay CAT scanned, probed and extracted very specific, actionable type answers from each panelist. Each 'phone attendee'paid $125 for each call, or $875 they 'listened in' on all 7. These are today's challenges solved by real experts for you.

if

ADDED Bonuses At The Summit. 1,.) Vou Get Drew's Secret 'Swipe File.' You know how marketing teachers give you a list of 'great headlines,' 'great ads' or'great letters,' and try to tell you why they worked and what you should copy? Well no more.

FREE BONUS Number

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This is my perconal closely guarded secret 'swipe file' made up of my very best letters, ads, magalogs, Intemet pages and promotions. It's the best of the best I've done. And with over a billion dollars in products and services sold. It's advertising that works.

Secret Sales Results Shared. See What Worked So You Can Decide How To Boost Your Own Company's Profits. This WILL DEMYSTIFY Marketing For You. We will go through my file and discuss what worked and what didn't. We'll explore what I tested and what I didn't. I'll share with you why I used a headline, I'11 even show you some early drafts so you'll learn JUST HOW Al[ AD Or Letter EVOLVES and you'll see just why I usually write 200 to 300 percent more copy than I need. For some of the ads, I still have sales results, so I'll even share how many OF EACII PRODUCT that I sold with you. But what's really important is that YOU wontt be guessing about why I wrote something, orhow it worked. I KNOW why I wrote it. And I KNOW how it worked. And now for the first time ever, YOU WILL KNOW too. N0 GIIESSING HERE.

FREE BOIIUS Number 2)

Grab the 4-Hour Pre-Summit Computer

Tips and Tricks Session. Sure you've got a secretary. But the empowefinent of actually being able to 'tweak' letters, ads, web pages and more is nothing short of thrilling. And oh, the free market research you'llbe able to do is critical to your future profits. You may wonder whether it's going to be too computer intensive. Well, if you can write a simple letter using Microsoft Word@, email and surf the Internet, we can teach you the rest. Of course, if you're really intimidated (and you shouldn't be) you can always bring your secretary or computer wiz kid. This really is easy to learn.

This is really'Computers for market research, sales and marketing.t Heck most people don't know the first thing about using their computers to find out what their competitors are up to or who has the lowest prices on supplies. And, frankly it's learning where to look, not having great computer proficiency that makes it happen. You'Il see! just want you to know a few simple things like how to copy andpaste an Internet URL onto apage.I'll show you how to determine the most important words and phrases that your competitors are using. And see exactly what others are doing. It's fun. I

Learn Jayts Amazon.com Free Market Research secrets. Learn how you can log onto Amazon and get great headline, subhead and frankly great passionate words to inspire you when you write. It's an amazing free resource for brainstorming and lateral thinking. And if you think about it you'll see how logical this is because anyone who writes a book often spends weeks tweaking the perfect headline, the perfect subhead and more. It's all yours for the taking. And Jay show's you how to do it.

IF YOU'RE an ADVr\NCED user, don't worry. I've got a ton of really great information to share with you too. Do you know the sites to visit to check your HTML, your spelling, your graphic's sizes and your search engine ranking? I've got a ton of great stuff that will help you create, optimize and even get you great search engine rankings.

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And don't forget we'll be taking you back into the administration of my 4000 page website so you can see just what makes it tick.

FREE BOI\US Number 3.) 'tne Barter Barron.' Save your cash. Why pay when you can barter? Jay's arranged for a special session with 'The Barter Barron.' You'll learn how to trade your products and services for what you need, or want. Barter is a science. Sure itts as old as the pyramids, but only one in a thousand entrepreneurs knows how to harness its profitable power for themselves. Jay's 'Barter Barron' is Dave Wagenvoord. He can teach you how to profitably trade your services for advertising, restaurant meals, or even a car or cruise. Heck he should, he's bartered with Yamaha for 12,000 guitars. He bartered with DHL courier service for $5,000,000 in services. He bartered $10,000,000 in CRUISES with Carnival Cruises. He even bartered over 2,000 Mazda' s. He traded nearly $ 100 million in advertising on radio, television, newspaper, magazines and the Internet. He's sure to help you save cash and create new wealth though the intelligent use of barter today.

FREE BOI\US Number 4.) rne New Abraham Files. It's a giant 'Swipe Filer' but better. This is an ALL NEW and never released collection of virtually every marketing piece Jay's written for himself or his clients in the last five years (and much before too), complete with detailed explanatory commentary and analysis by Jay. Everyone tries to keep all Jay's mailings and use them as models, templates or breakthrough blueprints they can follow. Now Jay's chosen the winners he's created and reprinted them all together in a collection compiled with construction guidelines and comprehensive explanation of what made each promotion work.

1.) Jay Abraham's Life in Marketing 2.) Jay Abraham's Life in Marketing 3.) Jay Abraham's Life in Marketing

-

1998 to 2OO2 L992 to 1997 L967 to 1992

Six tapes go into intimate details of every key event, influence, action or factors Jay experienced, observed, studied or discovered in different periods of his marketing life and how they were each layered, then woven together into the evolved, refined, updated and current state of strategic thinking and mindset Jay's at today. Want to learn how Jay discovered or created a given principal or marketinglaw? These six hours of audiotape walk you through Jay's entire marketing life. Now you can know Jay's mindset, motives and methodology along with the exact factors that caused Jay to believe the way he does. Value? Priceless. This is a pivotal learning experience.

FREE BOI\US Number 5.) vo.t get copies of most of the Summit Visuals. Jay and I will be showing you ads, checklists, marketing concepts and other presentations. You won't have to struggle to remember. Year after year, you'llbe able to refer back to the visuals from the Summit to help give you new insight to the challenges that occur in your enterprise. If we can print it out, you'll get a copy to boost your profits. Page 47

Jay And Drew To The Rescue

FREE BONUS Number 6.) Mentoring for atull 12 months, Jay and Drew Style. OK life is a moving target. At the Summit, we'llanswer your questions about how to implement Jay's strategies and you're going to leam, hands-on, a veritable ton of sales, advertising and marketing execution techniques. Just look at all the lists I provided earlier in this letter to see what we're going to cover. But what happens later when you open a new company or expand into an entirely new marketing area, employ a new marketing mechanism, if you start using advertising, or enter strategic alliances or a start a new product line or service. What if you 'can't make the leap?' (I'm sure you will now that you have our knowledge). INCLIIDEI) FOR FREE are 12, fuIl 9O-minute monthly group consultation sessions with Jay and me. Just email or fax your questions. Month by month for the next 12 months Jay and I will provide new insights and on the spot solutions. We'lI also include implementations. We'Il make sure that you 'got it all' and keep getting 'it all' for the next 12 months.

Is this worth $180,000? Well you decide. Jay charges $5,000 per hour for consulting. I don't consult unless I get a piece of the company. So, I actually get more, I just don't get it very often. So, if we spend 90 minutes per month with you at just the $5000 rate, that's $180,000 worth of our time. And, it's not lecturing. You'llask specific questions by fax and email and we'll answer them just like with a private client. Now you can follow through, implement, apply, succeed and profit under our watchful eyes.

FREE BOI\US Number 7.) we'.e making a Complete Audio Transcription to preserve every idea, every strategy and every execution for you. So,

you'll refresh your memory and share everything that you leamed to use at the Summit with your associates year after year into the future as you add more employees. Actually these tapes may be a main benefit of the Summit. You can revisit your parts of the Summit whenever a new business challenge arises. Listen in the car, on an airplane, while you use a treadmill or in your office. Internalizing Orders Of Magnitude will skyrocket your enterprises profits. Andr I'll bet that you're going to progress so much in just the first 3 months that you'll want to listen to the tapes again to help you implement things that you didn't even consider possible or doable in the past. The beauty of owning the tape set is that every word that you experience or hear wiII be preserved forever. We're making it a prisoner forever on tape. And by the way, Jay say's I'm a perfectionist. I keep tinkering till I think things are perfect.

I call it Practical Perfection, but that's another session at the Summit. Anyway, because every word is preserved forever, Jay and I only want to do it one way - Beyond Great. Since this is the only Summit I may ever do, I guess I'm going to be evaluated for posterity. So since this is my legacy, it's got to be great. So as your business grows you can refer back to the tapes because an idea or strategy that doesn't resonate with you today, certainly will as your profits and sales

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grow. This is really a greatway to imprint and intemalue the strategies, actions and implementations that will rocket your business into compounding profits from now on.

FOUR Long Years In Creation - To Deliver Maximum Actionable And 'Actioned' Content For You To Use TODAY! It's true. Jay andl have been creating, analyzing and debating the actual teaching materials and execution templates for this Summit for almost 5 years.

I've got drafts of the information we'll cover dated June 1997. It took almost 5 long years to really pull all the elements together. This is the one incredible, 'get your hands dirty,' word-for-word, you won't just learn it, you'lldo it implementation Summit. In just 4-days what took lay 27 years and me 35 years to master will be passed onto you. How do you test? How do you write a headline? How many phone calls should you make to get statistical confidence? Which customers should you call? Who should sign the letter? What voice should your company use? (What's a voice? You better come to the Summit.) We're going to cover it all in step-by-step detail that will forever silence the 'terrible dailies' of "OK I know what I should do, but not how to do it."

Try It All At Jay And Drewos Risk A Risk Free Guarantee. REALLY!

- It's Better Than

Jay and I know how powerful Orders Of Magnitude Marketing and word-forword implementation templates will be to your enterprise. Buto you have only the words

in this letter and what you already know about Jay and me to make your decision. So

isn't it only fair that we take all the risk OFF YOU?

Risk Reversal Element ONE you'llbe learning it step-by-step. So, isn't it only fair that we show you how Risk Reversal works as part of our letter to you? HT'.11B IT IS. Call today to reserve your spot to attend the 4-Day Orders Of Magnitude Summit and get all4 of the bonuses above sent to you NOW with NO OBLIGATION to attend! Carl is ready to answer your questions at (888) 818-8878. Jay and I teach fusk Reversal, Big time. And

That's right. You'll be under no obligation to attend. We will immediately send you the massive FREE package of Grounding Materials I've listed above for you to use TODAY to launch the profits to new heights in your business. Test a risk reversal of your own. Check for hidden assets, or try an up-sell or cross-sell. See how these strategies can massively grow your business. If you don't think Jay's strategies will dramatically grow your business, even without the new implementation templates, don't come. Call and say it's not for you, and the thousands of dollars of grounding materials are yours to keep.

Try afew of the strategies yourself.

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But Hereos The Big Difference.

If you do come, you witl LEARN

BOTH, the Strategies and ALSO learn the critical implementation template techniques of the strategies to massively, rapidly and scientifically grow your business. When the 'Data Speaks' you'llbe listening and using the templates to execute perfect profit-certain interactions with your customers and clients. Bring your unique, individual questions with you and together Jay and I for the first time ever will go -deeper and provide you with exact execution templates, personalized just for you. Remember, we will 'teach' the theories, but we will show you how to actually implement each one at the Summit, word-for-word and LM on the Internet too.

Plus don't forget the Advertising Summit within a Summit will give you a full working hands-on knowledge of how to create your own great ads, letters, envelopes, emails, headlines, faxes telephone scripts and more. For the first time, you truly will control the tools so you can execute Jay's grert business building strategies. So, now do you see what risk reversal is all about? It's being so sure that your product or service will perform for your customers that you're willing to take 100% of the risk to prove it to them. This is the key to rapido massive profit growth for you.

Risk Reversal Element TWO. Take The First

12

Hours To Decide.

OK, so you've decided to come. Ilerets Another 6Practice What We Preach Risk Reversal' Sample. (NOTE: You should be THIS SURE of the value of what you provide to your customers and clients too.) Attend the first day's session. Learn the 'New Jay' strategies. Participate in the one-on-one implementations. See how powerful a profit force Orders Of Magnifude Marketing can be for your own enterprise. Then come the second day. If you aren't 100% sold on how much your business is going to grow as a direct result of what you learn at the Summit, just leave by 2 prn, day two, leave your live materials at the back, pick up a complete refund, and you'll owe us NOTIIING! So, what do you think of risk reversal now? If using it in your business seems scaryr come to the Summit and take advantage of us. Wetll show you why itts not. As Jay and I teach AND PRACTICE in our own businesses, the concept is to put all the risk on us, so that if we don't deliver, you do not lose. If you think about it in your own business, it really makes sense. And boy, does it keep you on your toes.

And remember, just one positive result from a test, just one successful headline, or offer, one positioning or bonus that gives you even a2 time return over what you're making now and you can make not jut one, but a 10,20 or even a 50 time return on yogr Summit investment. And you'll be earning the rewards for the rest of your career.

So

What WiU It Cost Me To Attend To Learn It ALL?

It's our first. It's June 25th. And, it may be the only one. And it's just one-fifth the cost of Jay's last February 2002 seminar. You'll spend the entire 4 days interacting with

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Jay and me as we explore, expose and learn all of the Orders Of Magnitude business building skategies and the step-by-step Testing and Implementation System executions.

Plus you'llget the full one-yea4that's 12monthly ninety-minute group phone consultations and all of the Pre-Summit Bonuses plus the On Site Summit Bonuses for the cash discount price ofjust $5,000. Now you'll implement these super profit sffategies.

You'll probably use dozens of the strategies and hundreds of the implementations you'll that learn at the Summit. And remember, you may be just one promotion, one implementation, one headline or one hot new product away from a million dollar windfall. Investing in your career sure pays bigger dividends than putting money in the bank or even in the stock market. Call Carl at (888) 818-8878 or (310) 944-9106. Of course, after your first few promotions, you'llbe putting much more money in the bank from now on. And don't forget, your promotion profits will compound over and over again, year after year from now on. And there's just one more thing.

Bring An Important Partner. Special Bonus. Yes, Bring An Important Associate Or Parhrer With You. You'llbe networking at the Summit with incredibly motivated, intelligent fellow entrepreneurs and professionals. But, it's gteat to have someone to talk with, brainstorm with and execute with at home. So, Jay's agreed to a special offer, but only if you're not using the easy pay plan below.

You can bring an additional associate or family member who will share your materials with you for just $1500. This is great for your number 2, or for grown children you'd like to bring into or are already part of your enterprise or who you would like to give the gift of entrepreneurial, own-your-own company, freedom. Or, for only $1500 for this life charging, profit making experience bring your assistant or V.P. of Marketing.

I think you'll find this Summit is much more valuable than a marketing degree because it's tnrly hands on real world strategy and implementation. Jay and I both have run and are currently running businesses just like you are so; this won't be ivory tower theoretics that might or might not work. This letter is an example of what strategies youtll know and what techniques youtll implement when you leave the summit.

Easy Pay. Pay As You Profit Massively. OK, so what if a single $5000 outlay represents too big an investment for building your business today? Well, I started DAK 1 with just $100 in my dorm room at UCLA. So, I understand your situation perfectly. I've been there. I also know that you are just as motivated, if not more so than someone with all the bucks today. So, Jay has agreed to set up an easy pay credit card payment plan. Just send a $1000 good faith deposit prior to the Summit and he'llbill you $500 per month for 9 months. ($5500 Total.) The neat thing about the easy payment plan is that you'll probably have made more profit and yes cash flow than the cost of the Summit in just the first few weeks. Heck, you should have made it from just the grounding materials alone.

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Home Study Option To Ignite Your Company's Sales. what if you can't get away? what if spending all4

days soaking in and Times can be your company. sink might the Summit internalizing the knowledge at tough, if you don't have the Orders Of Magnitude system workrng to boost your company's profits. Jay and I want you to benefit from this life changing Summit too.

'live' Summit, you can still bonus and all the onLive-Summit every bonus, Pre-Summit harness every word, every your company profits too. site handouts so you can harness Orders Of Marketing to ignite So,

if your

schedule or budget can't accommodate the

As I said above, I remember when even $100 out of my budget or one day missed from the office might have sunk DAK 1. I'm sure your budget and schedule aren't as tenuous as mine was. But, that was early on and with this system in place I'm sure you'll have more money in the bank and more free time to enjoy its rewards too. Weoll ship you everything. You'llget the complete tape set containing every word, every idea and every implementation we execute at the Summit. Nothing is held back And look at this. Risk Reversal For You Too. You can test drive the entire Orders Of Magnitude Home Study Summit for a full 45 days before you commit. If you don't feel you are tens of thousands of dollars ahead, just send it back for a complete refund. You can't lose. Jay and I take all the risk. Why not supercharge your company's profits NOW?

You'llget every one of the Pre-Summit Bonuses. And you'Il get all of the on-site bonuses too, including The Drew Kaplan 'Swipe File'. Finally, you'll get tape copies of the 12 monthly mentoring sessions. It's all yours for the cash discount price of just $1950, plus $45 shipping and handling or $85 International. CA Res. add sales tax. OR, use the easy pay option and just invest $550 plus S&H now and $200 per monttrfor 8 months. ($2150 total plus S&H.) Your predictable, repeatable profits will soar as you implement Orders Of Magnitude Marketing. See the order form for details.

One Time OnIy Marketing Summit? It's Drew here. You know I'm really snowed running DAK, my 4000 page website and several of my other companies. So frankly preparing for the Summit has taken a serious bite out of my other businesses. But, I'm really excited about the Summit for two really good reasons. Let me explain. spend my days writing, seffing up websites, photographing products, printing catalogs formulating strategies and implementations, and buying domestic and

I

international products. What's great about working with Jay is that he makes me 1) Quanti$ and2) Name what I do. Reason One - Quantify. I used to simply sit down at my computer and write an Now I check to see that I've used all my marketing and implementation techniques. Why? I've found that you can be good if your instincts are good. But you can only be ad.

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great if you have quantified execution plans that you've tested, retested and tested again. So, collaborating with Jay on this Summit makes me quantifu everything I do. Reason Two -Name That Strategy or Implementation. This is important. I can be successfrrl today by using the implementation tactics that I've developed. But I can only be massively successful today by putting names to everything I do and then using them in measured, repeatable and tested ways. Hecko isn't that what we've said we're going to teach you? Well, practice as we preach. So, thatos whatos in it for me. And, Jay concurs that he became maybe five times more lucid after he conducted his first seminar because he had to sit down and name and quantifiz exactly what he was doing. So, I'11make much more money in all my efforts just like you will. We will have named and quantified all the strategies and implementations that we use so we can execute them in scientific, planned, profitable ways from now on.

And OK There Is A Reason Three. Every time I sit and talk with Jay I learn a new or better way of making money in my business. He really is a wizard. I figure I'11 pick up several million-dollar ideas from him, and frankly, you probably will too. So will time permit me to do this agarn? Honestly I don't know. My other endeavors are really suffering. I just wanted you to know that there are no guarantees.

What, No Testimonials? Heresy! What Have They Said? They're not here. But we have them. I convinced Jay that TIIE BEST TESTIMOI\IALS about how good we are, or aten't, should be the tips, tricks, executions and checklists already contained in this letter. Since this is the Summit that focuses on EXECUTION, I figured that you'd rather get a little taste of what you'll learn at the Summit, rather than see 10 or even 100 general, "you're great" testimonials. Of course, I could be wrong. But I convinced Jay to test my theory in just this one letter. (See, we test too.) So, please, I'm counting on you not to make me look bad. Of course if you'd like to see real testimonials about how powerful Jay's business building strategies are for entrepreneurs just like you that Jay has already helped, or what the industry thinks of my marketing and advertising ability, Call Carl at (888) 818-8878.

Carlwill

send you a dozen, 10 dozen

or even 100 dozen really powerful

testimonials detailing, telling and proving just how phenomenally profitable using Jay's strategies or my advertising methods can be. Why not give Carl a call?

Your Profit-Certain Future Is In Your Own Hands. Your attendance is 100% atJay and Drew's Risk. You can test drive all the free Pre-Summit bonuses and never come. You can spend the entire first day at the Summit and owe us nothing. You can stay till2 PM on the second day and still owe us nothing. It's entirely up to you to determine if Jay and I deliver what we've promised in this letter. Why not reserve your non-binding, risk free seat in the Orders Of Magnitude Marketing testable, repeatable business-building Summit. To reserve your non-binding seat call Carl Turner at (888) 818-8878 or (310) 944-9106. Carl will sign you up on a

Page 47

trial basis. He'Il answer all your questions. He'll walk you through the details. And, he'll send you all your Pre-Summit Grounding Bonuses. Because of the personal one-on-one interactivity of this event, seating is limited, so why not reserve your seat today? It's Testable, Repeatable Growing Profits From Now On.

You Can Geometrically Grow Your Enterprise.

Sincerely,

Sincerely,

D^t* Drew Alan Kaplan

d.q Jay Abraham

Big time. Jay and I hope you'll use our risk reversal, no risk to you offer to try it out with all the risk on us. So, do you accept that you might be just one promotion away from a million dollar windfall? Do you accept that the million dollar houses you pass each day didn't spring out of thin air? P.S. The Orders Of Magnitude system really works.

Then, Jay and I assure you that your time will be incredibly well spent harnessing this scientifically controllable, testable, repeatable system to rocket your own company's profits heavenward from now on. It's 4 days to a whole new set of strategies and implementations that will create an ongoing, compounding profit-certain future for you.

letter. How many of my 27 marketing tools, tricks you to use in your own company without any further and checklists did extract information from me? P.P.S. OK, you've read the

Don't you see how you can use the ones you found, in your company today? If you didn't find all 27 , why not call Carl Turner at (888) 818-8878 or (310) 944-9106. He'llbe happy to go over the list with you. And as I said before, I hope he'll try to get you to sign up on a trial basis for the Summit. Of course, it's up to you.

Hint. The2Tth marketing tool is that you should include valuable, useable, actionable information in your sales letters and newsletters that your customers and clients can actually use.

Don't promise and not deliver. Don't make it a veiled sales effort or give information that's useless if they don't buy from you. That's insulting. Show that you respect your clients and customers by delivering real, valuable information they can use.

Question. Did

I accomplish that in this letter?

So, why not grab your chance to make thousands, tens of thousands or even

millions of dollars more, by harnessing the incredible predictable, testable, repeatable power of Orders Of Magnifude Marketing for you business today. We'll see you there! Just call Carl Turner at (888) 818-8878 or (310) 944-9106 to reserve your seat today.