Janos Final

UNIVERSIDAD UNIVERSI DAD PRIVA P RIVADA DA ANTENOR ANTENOR ORREGO FACULTAD DE CIENCIAS ECONÓMICAS ESCUELA PROFESIONAL DE ADMINISTRACIÓN

INVESTIGACIÓN DE MERCADOS NIVEL DE SATISFACCIÓN DE LOS CLIENTES DE JANO’S DE LA  AV.  AV. ESPAÑA ESPAÑA EN LA CIUDAD DE TRUJILLO TRUJILLO – PERÚ EN LA PRIMERA MITAD MITAD DEL 2016 2 016 AUTORES :     

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DOCENTE:  CASINELLI DOI*& ITALO

TRUJILLO – PERÚ 2016

INDICE

GENERALIDADES 1. T/-u(+5555555555555555 T/-u(+5555555555555555555555555551 555555555551 2. Eu/7+ I"8!3-/g$+r555555555555555555.........1 2.1. Au-+r!35555555555555555555555.5.1 2.2 A3!3+r55555555555555555555555.....1

9. T/7+ $! I"8!3-/g/:"5555555555555555555.51 I" 8!3-/g/:"5555555555555555555.51 9.1 D! u!r$+  ( Or/!"-/:"55555555555......1 9.2 D! u!r$+  ( -;"/ $! +"-r3-/:"55555551 Pr+!$/)/!"-+355555555555555555.2= ?. O7!r/+"(/%/:" $! 8r/(!3555555555555555..26 . M-r/% $! C+"3/3-!"/5555555555555555555...2? . C+"(u3/+"!3 > R!+)!"$/+"!355555555555555..2 R!+)!"$/+"!355555555555555..2 10. R!!r!"/3 /(/+gr#/35555555555555555552 11. 11. A"!+35555555555555555555555555590 A"!+35555555555555555555555555590

GENERALIDADES 1. T/-u(+5555555555555555 T/-u(+5555555555555555555555555551 555555555551 2. Eu/7+ I"8!3-/g$+r555555555555555555.........1 2.1. Au-+r!35555555555555555555555.5.1 2.2 A3!3+r55555555555555555555555.....1

9. T/7+ $! I"8!3-/g/:"5555555555555555555.51 I" 8!3-/g/:"5555555555555555555.51 9.1 D! u!r$+  ( Or/!"-/:"55555555555......1 9.2 D! u!r$+  ( -;"/ $! +"-r3-/:"55555551 Pr+!$/)/!"-+355555555555555555.2= ?. O7!r/+"(/%/:" $! 8r/(!3555555555555555..26 . M-r/% $! C+"3/3-!"/5555555555555555555...2? . C+"(u3/+"!3 > R!+)!"$/+"!355555555555555..2 R!+)!"$/+"!355555555555555..2 10. R!!r!"/3 /(/+gr#/35555555555555555552 11. 11. A"!+35555555555555555555555555590 A"!+35555555555555555555555555590

INTRODUCCIÓN E" !( ur3+ $! I"8!3-/g/:" $! M!r$+3 3! "+3 3/g": ( !(!/:" $! u" -!) $! "u!3-r+ /"-!r;3 +" !( +@!-/8+ $! 8!"-urr"+3 !" !( !)+/+""-! )u"$+ $! ( /"8!3-/g/:"& +)!"%"$+ 7+r u" !7(+r-/8& u! "+3 3/r8/: $! 3! 7r ( +r)u(/:" $! "u!3-r B/7:-!3/3 u! r! !3- /"8!3-/g/:" $!3r/7-/8. C+)+ A(u)"+3 $! ( rr!r $! A$)/"/3-r/:"& -!"!)+3 /"-!r!3!3 !" 3u"-+3 +)+ !( +)7+r-)/!"-+ +)7+r-)/!"-+ $! (+3 +"3u)/$+r!3& +"3u)/$+r!3& ( (/$$ $! (+3 3!r8//+3& ( 3-/3/:" $! (+3 (/!"-!3& > +)+ Tru@/(("+3 A$)/"/3-r$+r!3& "+ 7+$!)+3 !8/-r -!"!r /"-!r;3 !" :)+ 3! $!3rr+((" (+3 7r/"/7(!3 "!g+/+3 $! "u!3-r (+(/$$& > " (+gr$+ u!$r3! G+3 !" !( )!r$+. D!"-r+ $! !3-+3 "!g+/+3& ! /"!"-/8$+3 7+r !( //-+ $! "u!3-r Ju8!"-u$& u/3/)+3 +"+!r )!@+r  ( !)7r!3 J"+’3& ( 7r/)!r !)7r!3 $!$/$  ( 7r+$u/:" $! S"gu!3 !" Tru@/((+. *r/3  ( /"8!3-/g/:" !7(+r-/8& !7(+r-/8& 7u$/)+3 +r)u(r ( B/7:-!3/3 r!37!-+ ( "/8!( $! 3-/3/:" $! (+3 (/!"-!3 $! J"+’3& > !" !3- /"8!3-/g/:" 7+$r!)+3 !"+"-rr (+3 !(!)!"-+3 ! /"3-ru)!"-+3 "!!3r/+3 u-/(/%$+3 7r 7+$!r ((!gr  $!-!r)/"r ( 8!r/$$ $! ;3- /7:-!3/3. N+3 3!"-/)+3 )u> +"-!"-+3 $! "u!3-r+ r!/)/!"-+ !" +"+/)/!"-+3 > !7!r/!"/3 !" ( I"8!3-/g/:" $! M!r$+3. E37!r)+3 7u!$" $/3ru-r $! !3-! -r@+ 3/ -"-+ +)+ "+3+-r+3 $/3ru-)+3 r!(/%#"$+(+.

I.

ASPECTOS GENERALES DEL PROYECTO

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ENCUESTA PARA DETERMINAR EL NIVEL DE SATISFACCIÓN DE LOS CLIENTES DE JANOS EN LA AV ESPAÑA, EN LOS HABITANTES DE LA CIUDAD DE TRUJILLO - PERÚ HOLA, LLENANDO ESTA ENCUESTA NOS AYUDARÁS A DETERMINAR EL NIVEL DE SATISFACCIÓN DE LOS CLIENTES DE JANO’S, LA PRIMERA EMPRESA DEDICADA A LA PRODUCCIÓN Y VENTA DE SANGUCHES EN TRUJILLO, BASADO EN EXPERIENCIAS REALES. NO TE TOMARÁ MUCHO TIEMPO. MUCHAS GRACIAS POR TU PARTICIPACIÓN, TU OPINIÓN ES MUY  IMPORTANTE PARA NOSOTROS.

DATOS  SEXO Masculino !!!! !!!!!!!!!!!!!!!!!!!!!!

Femenino____

EDAD

DISTRITO !!!!!!! OCUPACIÓN!!!!!!!!!!!!!!!!!!!!!!!!! INSTRUCCIONES LEA CON ATENCIÓN LAS PREGUNTAS Y S"RVASE A MARCAR UNA DE LAS OPCIONES BASÁNDOSE EN SUS EXPERIENCIAS PERSONALES COMO CLIENTE DE JANO’S. #.- $CONSUMES EN JANO’S% □ □

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