Jabong_Kinnevik Rocket CMD 2014

Kinnevik Rocket Capital Markets Day Berlin, May 22nd 2014

Disclaimer The information contained in this presentation is public information only, but it does not necessarily represent all information related to the issues discussed or presented herein, or all views of the company. The information has been researched by the company with due care and all and any evaluations or assessments stated herein represent the company’s opinions. We advise you that some of the available information has been independently verified and may be based on statements by third persons, but no representation or warranty, expressed or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of this information or opinions contained herein. Certain statements contained herein may be statements of future expectations and other forward-looking statements that are based on our current personal views and assumptions and involve known and unknown risks and uncertainties that may cause actual results, performance or events to differ materially from those expressed or implied in such statements. None of our team shall assume any liability whatsoever (in negligence or otherwise) for any loss or unrealized profit whatsoever arising from any use of this presentation or the statements contained herein as regards unverified third person statements, any statements of future expectations and other forward-looking statements, or the fairness, accuracy, completeness or correctness of statements contained in the presentation, or otherwise made in connection with this presentation. This presentation does not constitute an offer or invitation to purchase or subscribe for any investment and neither this presentation nor any part of it shall form the basis of or be relied upon in connection with the entering into any commitment or contract whatsoever, and is solely intended to communicate information regarding the company, its business track-records and team members. No one should base their investment decisions on this presentation but should form their personal opinions on the basis of further available information and evaluations and assumptions. In addition, any prospective investor should consult its own attorney and business advisor as to the legal, business, and tax and related matters concerning any investment decision. 2

Management Summary

• India is expected to become one of the largest e-commerce markets in the world

• Jabong presents a unique and comprehensive customer proposition • Jabong has risen to a leading market position in a short span of time • Best in class logistics and operations in a complex infrastructure environment

3

Market Opportunity: Tier 2 and Tier 3 cities are being underserved by traditional retail Actual urban population distribution

Physical Retail Stores distribution Lifestyle

Pantaloons

2

29%

14

8

11

25

30

56%

Shoppers Stop

41 26

15% Tier 1

Tier 2

Tier 3

• Physical retail stores are not fully satisfying the real demand from the tier 2 and tier 3 cities • E-tailers are poised to tap the pent up demand in these cities • Jabong’s revenue-split matches the population-split better than traditional retailers Source: Retailers website, Hindustan times report- Nov 2011 # Jabong’s revenue distribution in Q1 2014

28

Jabong’s revenue distribution#

37%

35%

28%

4

Market  Opportunity:  India’s  Internet population reach ~375 mil by 2015 - the 2nd largest in the world Internet users across major economies

2012 Internet user base

Number of internet users (millions)

2015F Internet user base

583

480

245

279

3x

~375

120

China

USA

Source: Internet World Stats (2010); Business Monitor International; McKinney Analysis

India

102

105

Japan

5

Market Opportunity: E-commerce pie at $16bn by 2017 E-commerce market

Coupons & Deals 3%

Electronics 64% Apparel & Accessories 20%

Others 8%

Books 3%

Others 19%

15X Apparel & Accessories 38%

Coupons Books & Deals 3% 5% Electronics 37%

2012

2017

Total E-comm market

$2bn

8X

Total E-comm market

$16bn

Fashion E-comm market

$400mn

15X

Fashion E-comm market

$6bn

Source: Google analysis

6

Value Proposition: An inspiring and engaging fashion destination

•

Jabong aims to be the hub for all things fashion for Indian youth.

•

Our target audience is young at heart, contemporary in mindset, aspirational, and fashion forward.

•

Through a combination of top national, international, as well as own brands, we provide our customers latest in trends and fashion at great value.

•

Our blog, magazine, and social media platform inspires the youth with the latest in trends, styles and looks

•

In our communication, we exude youthfulness, energy, style and accessibility across all touch-points.

7

Value Proposition: Jabong offers the comprehensive fashion catalog in India No. of Styles (﴾in ‘000s)﴿ by Inventory type #

No of brands on Jabong #

Category revenue mix (Q1 2014)* 4%

5%

Consignment

1,744

Marketplace

18%

6%

Outright +51%

28 2.0x

2.5x

23%

1,155

22%

55

14 22

20% 1.8x 54

34

Men Apparel

Men Footwear

Accessories

Women Apparel

Women Footwear

Kids

Others

Q1 2013

Q1 2014

Q1 2013

* Based on Revenue excluding tax (net of cancellations and returns ) # Quarter-end figures Q1 Accessories includes Bags, Sunglasses, Jewellery and watches

Q1 2014

8

Fast rise: Strong growth in customer base and orders Returning customers proportion 36%

37%

43%

47%

51%

Total customer base (﴾‘000)﴿* 2,340

27% 15%

Q3 2012

488

Q4 2012

Q1 2013

Q2 2013

Q3 2013

Q4 2013

Q1 2014

Unique visitors (millions)

21.6

Q3 2012

37.3

40.3

Q4 2012

Q1 2013

Q2 2013

Q3 2012

749

Q4 2012

Q1 2013

Q2 2013

1,800

Q3 2013

Q4 2013

1,776

78.5

51.7

Q3 2013

1,049

1,386

Quarterly orders# (﴾‘000)﴿ 71.3

34.9

2,887

Q4 2013

Q1 2014

* Total number of people who have transacted on the portal till the end of the period # Gross orders

548

554

Q3 2012

Q4 2012

720

Q1 2013

854

Q2 2013

Q1 2014

1,950

1,132

Q3 2013

Q4 2013

Q1 2014

9

Fast rise: Steady increase in loyalty and happiness # of customers transacting in the quarter

Orders per customer 1.63

794,943 1.58

712,118

521,244

1.43

401,232 328,196

Q1 2013

1.39

Q2 2013

Q3 2013

Q4 2013

Q1 2014

Q1 2013

1.38

Q2 2013

Q3 2013

Q4 2013

Q1 2014 10

Operations: Achieved best in class operations in a complex operating environment Metrics

Key highlights

• Total warehouse capacity of 215,000 sq ft • Delivery service to ~12,000+ pincodes across the country • Jabong now reaches 630+ cities • 24*7 email operations

Innovative Service offering

Open Delivery

Cash on Delivery & Swipe on Delivery

Partial return

% of orders fulfilled

99.3%

% Inbound calls per order

48%

Delivery TAT Service Level

88%

Product Go live TAT

5.17

Returns processing TAT % first call resolution

99.6%

46%

5.25

79%

Q4 ‘13

95%

3.88

4.67

81%

Q1 ‘14 11

Jabong Leadership: A highly motivated and driven management team CEO and Founder

MD and coFounder

Arun C Mohan

Head Men’s Wear

Head Women’s

Puneet Gupta

Manjula Tiwari

Wear

Head Market Place

Rukaiya Kanchwala

Praveen Sinha

Head HR

Ashu Malhotra

Head Operations (OF)

Pratik Gupta

Head Technology

Harsh Kundra

Head Finance

Vinod Abrol