Investigación de Mercado HUACHO Perú

 

PKMS@VRMDHD KHBMOKHI JORÍ CHPRTMKO RHKBL@Z BHVVMÒK @RBP@IH D@ ^ORTAVHDO EH@RTVÅH @K ^VO]@BTOR ] D@RHVVOIIO @E^V@RHVMHI BPVRO: A@V@KBMH D@ EHVG@TMKA ] HKHIMRMR D@ E@VBHDOR ^VOC@ROV (H): @BOK. EA. ^HTVMBMH VMS@VH BHISO T@EH: MKS@RTMAHBMOK D@ E@VBHDO @K FOD@AH SMØH ’FHVZOIH― D@I DMRTVMTO D@ RHKTH EHVMH MKT@AVHKT@R:     @BOK. SMBTOV XPMR^@ C@VV@V    @VMGH ^@VHI ^@ VHIT TH EMKBLOIH EMKBLO IH

 

  EMAP@I

 

^MK@DH RHKBL@Z    VOF@VTO BHVIOR FHZO IMKDO     JHSM@V LPHEHK EOV@KO  

LPHBLO 6>8= 

 

  8.  HKT@B@D@KT@R Fod`ah Smkos ’FHVZOIH― mkmbmh su e`rbhdo d` v`kths `k 8==>, `s ukh ehrbh r`amstrhdh d` Haromkdustrmhs Fhrzoih, ih buhi bu`kth bok tr`s ehrbhs eès hsobmhdhs h `st` rufro. sok produbtor`s hrt`shkhi`s `k ih `ihforhbmòk d` vmkos y pmsbos,  phrtmbmphkdo `k ihs c`rmhs ahstrokòembhs y `sthkdo pr`s`kt`s `k ios r`sthurhkt`s bhep`str`s iobhi`s lhbm`kdo bhdh v`z bokobmdo por `i shfor y bhimdhd d`i produbto, bhpthkdo bhdh v`z eès bim`kt`s thkto iobhi`s boeo provmkbmhi, lhsth ioarhrs` mepok`rs` `k `i e`rbhdo iobhi y provmkbmhi lhsth ioarhr ahkhr e`dhiihs boeo pr`emo `k ios dmc`r`kt`s `v`ktos, c`rmhs thkto iobhi`s boeo r`amokhi`s, io qu` ios ii`vhrok h ufmbhrs` `k uko d` ios e`jor`s vmkos d`i dmstrmto bhepmø`ro d` Rhkth Ehråh bok r`bokobmem`kto r`amokhi, arhbmhs h ih pr`c`r`kbmh d` su bim`kt`ih. ] buepim`kdo ios `stèkdhr`s d` bhimdhd, bokthkdo bok su r`sp`btmvo V`amstro Rhkmthrmo y bok ih D`koemkhbmòk d` Orma`k, ios buhi`s sok r`qumsmtos mkdmsp`kshfi`s  phrh ih `ihforhbmòk d` vmkos y pmsbos.

Rmst`eh d` produbbmòk, dhtos oft`kmdos d` ih `ktr`vmsth bok ios du`øos. -@i smst`eh `k cråo s` boksmau` bok `i thkqu` d` hb`ro, h 80 arhdos phrh c`re`kthr `i vmko, `s `i thkqu` eès md`hi. -Ih uvh `s md`hi phøhrihs buhkdo tm`k` 64 fmts d` duizurh (ehduro). -Hbtuhie`kt` ih vmø`rh Fhrzoih pm`ksh boeprhr 3 thkqu`s d` hb`ro, phrh qu` q u` oft`kah vmkos d` e`jor shfor, bhimdhd y por `i eoe`kto `stè ii`khkdo `i vmko `k fot`iihs d` vmdrmo y pièstmbo ios pok` `k uk r`bmpm`kt`, i` pok` lm`io d` ios buhi`s ko ii`ah h 80 arhdos, ih s`øorh `sp`båcmbh qu` ko ii`ah h `sh t`ep`rhturh y br`` qu` io bokv`km`kt` s`råh t`k`r ios thkqu`s d` hb`ro. -Boeprh uvh d` phtmvmibh, ahkò e`dhiih d` oro h kmv`i khbmokhi bok `i pmsbo. - Ih `epr`sh cmaurh hbtuhie`kt` boeo Fhrzoih R H.B. H cuturo qum`r` `xporthr ios vmkos, su lmjo hbtuhie`kt` r`phrt` ios vmkos `k ios r`sthurhkt`s. -Ko v`kd`k `k sup`re`rbhdos porqu` ihs bhjhs d` vmkos i`s qum`r`k boeprhr h soi`s

 

-R` cu`rok h uk s`emkhrmo `k E`kdozh (Hra`ktmkh), `k ihs buhi`s vm`rok hiehb`k`s qu` ko lhy `k (^`rú), ofs`rvhrok qu` lhy thkqu` d` hb`ro `k ihs buhi`s ehktm`k` `i vmko h 80arhdos phrh qu` s` c`re`kt` md`hie`kt`.

 

 

 

^rmkbmphi`s boep`tmdor`s:

Dok Vof`rt Ih `epr`sh d` Dok Vof`rt `s suehe`kt` meporthkt` `k Luhblo porqu` `s `i  prmkbmphi hfhst`b`dor d` vmkos y pmsbos. Hkuhie`kt` s` sup`rh sup` rh hså emseo y dupimbh

su produbbmòk. ^ihk`h trmpimbhr ih produbbmòk y hså mr sufm`kdo bhdh v`z eès sus v`kths. R` i` v` uk ima`ro frmiio `k sus ojos. Io ofs`rvo fm`k y pu`do dmstmkaumr `i `epr`kdmem`kto d` uk loefr` qu` qum`r` d`eostrhr qu` ko soio `k `i Rur s` lhb`k  fu`kos vmkos. 

6.  ^IHKT@HEM@KTO D@I ^VOFI@EH Hbtuhie`kt` Fod`ah Smkos Fhrzoih trhfhjh bok uk proe`dmo hkuhi d` 6TK d` uvhs boeo eht`rmh prmeh `k ih `ihforhbmòk d` vmkos y pmsbos, ukh phrt` d` ih produbbmòk d` ih vmd `s d` ih iobhimdhd d` Rhkth Ehråh, otrh phrt` d` ih bmudhd d` Bhø`t` y d`i vhii` d` ^htmvmibh, @i eotmvo d` boeprhr ihs uvhs d`sd` ios iuahr`s hkt`s e`kbmokhdo `s porqu` `k `i dmstrmto d` Rhkth Ehråh ko lhy s`efråos d` uvh `k `xt`ksmòk y `s eès qu` ios t`rr`kos `k `xt`ksmòk qu` `xmståh `k ih bhepmøh yh ko `xmst` boeo thi`s, smko qu` sm`efrhk `k  p`qu`øhs `sbhihs por ih emseh `xphksmòk urfhkh por ios lhfmthkt`s d` ih zokh.

 

Ocr`b` ukh vhrm`dhd d` vm kos thi`s boeo foraoøh, s`bo, s`ems`bo, Mthimh, Xu`frhkth y pmsbo. Ih `ihforhbmòk d` vmkos y pmsbos ko shtmschb` ih d`ehkdh, por io qu` ih Fod`ah Smkos Fhrzoih, tm`k` boeo ofj`tmvo h cuturo uk hue`kto eublo ehyor hi hbtuhi `k ih `ihforhbmòk d` vmkos y pmsbos, e`jorhkdo y hepimhkdo sus `qumpos ` mkcrh`strubturh. Smøh Fhrzoih tm`k` `i d`s`o d` hepimhr su e`rbhdo d` vmkos y pmsbos cu`rh d` ih bmudhd d` Luhblo yh qu` `s ukh bmudhd euy boep`tmtmvh `k `st` rufro y yh qu` ih boep`t`kbmh húk ko s` lh posmbmokhdo `k Luhrhi y Fhrrhkbh( qu` sok ihs bmudhd`s h ihs qu` Smøh Fhrzoih `stè hpukthkdo) d`s`h hprov`blhr `sh v`kthjh boep`tmtmvh phrh mkmbmhr ih dmstrmfubmòk d` sus produbtos h `sths bmudhd`s smk `efhrao d`s`h t`k`r ukh  pihk `strhtíambo d` v`kths qu` lhah qu` ih mktrodubbmòk d`i produbtos hi ku`vo e`rbhdo s`h `xmtosh y ehxmemb` ihs v`kths v `kths boeo `iios io `sp`rhk.

¿Xuí thk vmhfi`, d`sd` ih p`rsp`btmvh d`i e`rbhdo, `s md`hi ih hepimhbmòk d` dmstrmfubmòk d`i produbto h ih bmudhd d` Luhrhi?

2.  OFJ@TMSO A@K@VHI D`t`remkhr quí thk vmhfi`, d`sd` ih p`rsp`btmvh d`i e`rbhdo, `s ih hepimhbmòk d` ih dmstrmfubmòk d`i produbto h ih bmudhd d` Luhrhi.

2.8. OFJ@TMSO @R^@BMCMBO  



V`himzhr uk dmhakòstmbo bok r`sp`bto h ih d`ehkdh `k ih r`amòk.   Md`ktmcmbhr chbtor`s bihv`s d`i boeporthem`kto d`i boksuemdor.



  Mkbr`e`kthr y proeov`r `i s`efråo d` uvhs `k ih r`amòk.



4.  LM^OT@RMR D@ MKS@RTMAHBMOK LO LM^OT@RMR KPIH Ih hepimhbmòk d` ih dmstrmfubmòk d`i produbto h ih bmudhd d` Luhrhi ko `s vmhfi`, s`aúk ih p`rsp`btmvh d`i e`rbhdo.

 

L8 LM^OT@RMR HIT@VKHTMSH. Ih hepimhbmòk d` ih dmstrmfubmòk dmstrmfubmòk d`i produbto h ih bmudhd d` Luhrhi `s vmhfi`, s`aúk ih p`rsp`btmvh d`i e`rbhdo.

0.  TM^O D@ MKS@RTMAHBMOK ^hrh r`himzhr `i trhfhjo d` mkv`stmahbmòk s` r`himzhrè uk trhfhjo d` bhepo r`boam`kdo `kbu`sths `k ios r`sthurhkt`s bhep`str`s y p`rsokhs qu` sok boksuemdor`s cr`bu`kt`s d` vmko phrh shf`r qu` thkto bokob`k `i vmko Fhrzoih.

3.  CP@KT@R D@ DHTOR ^rmehrmo:  s` r`himzhrè ih r`boi`bbmòk d` dhtos dmr`bthe`kt` bok ios bim`kt`s y boksuemdor`s d` vmkos porqu` h ih v`z mkciuy` bok ih d`bmsmòk d` boeprh d`i produbto `st` h su v`z p`remt` sm `i bim`kt` s` sm`kt` shtmsc`blo bok ih bhimdhd d`i produbto.

R`bukdhrmo: phrh r`himzhr `i `studmo s` oftuvo h trhvís d` youtuf` y r`vmsths d` ihs c`rmhs ahstrokòembhs d`i dmstrmto d` Rhkth Ehrmh

1.  DMR@ØO D@ MKS@RTMAHBMOK Mkv`stmahbmòk d` Bhepo Mkv`stmahbmòk Dobue`kthi

Dms`øo d` Mkv`stmahbmòk: Trhksv`rshi ‒  borr`ihbmokhi  borr`ihbmokhi Dms`øos trhksv`rshi`s borr`ihbmokhi`s/bhushi`s: sok hqu`iios `k ios buhi`s ihs bhushs y `c`btos yh oburrm`rok `k ih r`himdhd (`sthfhk dhdos dhdo s y ehkmc`sthdos) y `i mkv`stmahdor ios ofs`rvh y r`porth.

, >, `s ukh d` ihs 6 ehrbhs d` vmkos qu` bu`kthk bok ih D`koemkhbmòk d` Orma`k, ih buhi `s `emtmdh por `i Mkd`bopm, r`qumsmto cukdhe`kthi phrh ih `ihforhbmòk d` ^msbos, `s por `iio qu` Smøh Fhrzoih, bu`kth bok `i hpoyo hpo yo d` ih r`amòk imeh, ih buhi io oftuvo arhbmhs hi hpoyo d` su bim`kt`ih y d` ios pr`emos ioarhdos `k buhkth c`rmhs `stuvo pr`s`kt`, thkto `k ih iobhimdhd h trhvís d` ihs v`kdmemhs boeo d` Iurmheh, boeo `k ios `v`ktos r`amokhi`s orahkmzhdos por `i emkmst`rmo d` ih produbbmòk y ih dmr`bbmòk d` turmseo. ^hrh ih d`ehkdh hbtuhi d` ih iobhimdhd Smøh Fhrzoih bu`kth bok ukh produbbmòk d` 6 TK d` uvh prov`km`kt` d` ih bmudhd d` Bhø`t`, ^htmvmibh y Rhkth Ehråh. ^hrh ih `ihforhbmòk d` vmkos prme`ro phsh por ih bos`blh d` bhepo, ih buhi tm`k` qu` buepimr bok ios r`qumsmtos qu` `xmj` `i emkmst`rmo d` harmbuiturh phrh ih sm`efrh d` uvh y bos`blh, ih buhi d`f` d` `sthr imfr` d`i uso d` p`stmbmdhs. ^hrh ih bos`blh d` ih vmd prme`ro s` emd` `i porb`kthj` d` Frmx (64%), iu`ao s` io ii`vh h ih pihkth d` `ihforhbmòk d` vmkos y pmsbos, phrh phshr por `i smaum`kt` prob`so:

EMRMÒK: Roeos ukh `epr`sh d` produbbmòk y dmstrmfubmòk d` vmkos y pmsbos qu` s` bhrhbt`rmzh por su bhimdhd, shfor y boeproemso ufmbhdos `k ih bmudhd d` Luhblo.

 

SMRMÒK: R`r ukh d` ihs `epr`shs d` ehyor produbbmòk d` Smkos y ^msbos h kmv`i khbmokhi, ioarhkdo hså uk r`bokobmem`kto por `i púfimbo p`ruhko.

=.  HIBHKB@: Luhblo `s ukh bmudhd `k ih bosth b`ktrhi d`i ^`rú bhpmthi d` ih provmkbmh d` Luhurh y s`d` r`amokhi d`i d`phrthe`kto d` Imeh ufmbhdh `k ukh fhlåh corehdh por `i obíhko ^hbåcmbo h 84< ge hi kort` d` ih bmudhd d`  d`  Imeh Imeh,, pròxmeh h ih d`s`efobhdurh d`i råo Luhurh. Ih bmudhd d` Luhblo, s`aúk `i Mkstmtuto Khbmokhi d` @sthdåstmbh ` Mkcoreètmbh, `s ih d`bmeokov`kh bmudhd eès pofihdh d`i ^`rú y hif`rahfh `k `i høo 6>8= ukh pofihbmòk d` 6>> 08= ukh pofihbmòk d` 88= ukh pofihbmòk d` 6>> 08= ukh pofihbmòk d` 8.0

Ehra`k d` `rror (@)

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^ofihbmòk (K)

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84. V@BOI@BBMOK D@ DHTOR EOD@IO D@ BP@RTMOKHVMO Bu`stmokhrmo 8- ¿Boksue` ust`d f`fmdhs hibolòimbhs? Rå  Ko 6- ¿Buèkths v`b`s por s`ehkh boksue` f`fmdhs hibolòimbhs? 8 v`z bhdh dos s`ehkhs 8 v`z por s`ehkh 6 v`b`s por s`ehkh 2 v`b`s por s`ehkh 2- ¿Buèi `s `i imbor d` su pr`c`r`kbmh? Smko B`rv`zh Sodgh Qlmsgy ^msbo

 

  4- ¿Xuí `s io qu` eès vhiorh d` su f`fmdh d` pr`c`r`kbmh?

Rhfor Bhimdhd ^r`bmo ^r`s`kthbmòk 0- ¿@k dòkd` hdqum`r` dmblos produbtos? Rup`re`rbhdos Fod`ahs E`rbhdo iobhi Imbor`råhs 3 ‒ ¿Bokob` ¿Bokob` ust`d ih Fod`ah Smøh Fhrzoih? Rm  Ko Rm r`spokd` Rm boktmkuhr bok ih pr`aukth 1, sm r`spokd` ko buiemkhr ih `kbu`sth. 1- ¿Lh boksuemdo hiauko d` sus produbtos?

Rm  Ko

=.- ¿Buèi d` `iios? ^msbo Smko 8>.- ¿Bòeo io bhimcmbhråh? Euy fu`ko

 

Fu`ko V`auihr Ehio 80. @SMD@KBMHR 83. HKHIMRMR D@ IH MKCOVEHBMOK 81. BOKBIPRMOK Ih `strht`amh phrh e`jorhr ih v`kth d` vmkos `s h trhvís d` ih bhimdhd y ihs proeobmok`s qu` s` ocr`b`k h ios boksuemdor`s hpimbhkdo `strht`amhs `k ih bhpthbmòk d` bim`kt`s  pot`kbmhi`s ios buhi`s `stèk pr`s`kt`s h `k ihs c`rmhs ahstrokòembh y ios prmkbmphi`s r`sthurhkt`s bhep`str`s. 8