Introduction to consumer awareness

INTRODUCTION TO CONSUMER AWARENESS Consumer awareness is the vital to avoid scams, identity theft and overcharging. In the modern economic age, when most business transactions are conducted online or via electronic means, consumers must be especially diligent about practicing consumer awareness protecting their identities and their resources against criminals who would exploit them. Consumers should be vigilant and aware of potential problems so they do not get ripped off by con artists. Consumers can learn how to protect their privacy, analyze advertisements, recognize scams and become a smart can buyer and home buyer using online and offline resources. Spending the time to become an aware consumer is well worth the effort to avoid paying more than is necessary or worse, leaving your entire bank account and financial history open to attack.

Page | 1

MEANING OF CONSUMER AWARENESS In this age of capitalism and globalization, the main objective of each producer is to maximize his profit. In each and every possible way the producer are trying the sale of their products. Therefore, in increase the sale of their aim they forget the interests of the consumers and starts exploiting them for example over charging under weighing, selling of adulterated and poor quality goods misleading the consumers by giving false adds. Etc. thus in order to save himself for being cheated, it is necessary for a consumer to be aware. In this way, consumer awareness means creating awareness of a consumer towards his rights and duties.

Consumer awareness, which refers to a buyer’s knowledge of a particular product or company, allows the buyer to get the most from what he buys. Consumers know more about their choices when they have product information and benefit from knowing their rights, hearing about alerts and warnings and findings out about safety issues.

Page | 2

NEED AND IMPORTANCE OF CONSUMER AWARENESS It has been observed very often that a consumer does not get right goods and services. He is charged a very high price or adulterated or low quality goods are sold to him. Therefore it is necessary to make him aware. Following facts classify the needs of making consumers aware:1. To achieve maximum satisfaction: The income of every individual is limited. He wants to buy maximum goods and services with his income. He gets full satisfaction only by this limited adjustment. Therefore it Is necessary that he should get the goods which are measured appropriately and he should not be cheated in any way. For this he should be made aware. 2. protection against exploitation: Producers and sellers exploit the consumers in many ways as underweighting more price, selling duplicate goods etc. big companies through their advertisement also mislead the consumers. 3. Control over consumption of harmful goods: There are several such goods available in market which cigarette, tobacco, liquor etc. the consumer education and awareness motivate people not to purchase such goods which are very harmful for them. 4. Motivation for saving : The awareness controls people from wastage of money and extravagancy and inspire them to take right decision. Such consumers are not attracted by sale, concession, free gifts, attractive packing etc. due to which people can use their income in a right way and can save money. 5. Knowledge regarding solution of problems:

Page | 3

The consumers are cheated due to illiteracy, innocence and lack of information. Therefore it becomes necessary that the information about their rights should be provided to them so that they cannot be cheated by producers and sellers. 6. construction of healthy society: Every member of the society is a consumer. So, if the consumer is aware and rationale, then complete society becomes healthy and alert towards their rights.

RIGHTS OF CONSUMERS Page | 4

Consumers have the right to buy good commodities and services from the market. Generally a consumer has got the following rights: 1. Right to safety: This is essential for producers that they should obey the rules related to the safety of consumers. E.g. In the pressure cooker there is a safety valve which if faulty can lead to a fatal accident. 2. Right to choose: A consumer has the right o select any goods or services when he buys it. Suppose you purchase a gas connection and the gas dealer compels you to buy the burner also along with gas connection, but you want to buy gas connection only, and there is no requirement of the burner. In this situation your right to selection is not followed. The reason is that the seller pressurizes you to buy that thing which you do not want to buy. In this situation you can take legal action against the seller. 3. Right to be informed: When we purchase any product we see that some special information are written on the packet. Such as- batch no. Of the commodity, manufacturing date, expiry date, Address of manufacturing company of the goods etc. it is

necessary to provide

important information because consumer are given right to obtain information about things and service which they buy. 4. Right to information: In the year 2005, the govt. of INDIA has made law known as right to information. The right to information law provides the right to get the information about all the activities of the govt. departments. The consumers also have right to get the consumers education. 5. Right to redressal:

Page | 5

The consumers have right to redressal against the not feasible bargaining and exploitation. If a consumer has to bear any loss, then on the basis of the quantity of loss, the consumer has right to get redressal.

CONSUMER PROTECTION ACT IN 1986,the consumer protection act was passed by the govt. of INDIA. The Consumer Protection Act is famous as COPRA. The main objective of this act is to decide the complaints of the consumers immediately and to make a legal proceedings easy. The court at district level hears the cases related to the claims up to RS. 20 LAKHS And more than that is heard at state court and above I CRORE the cases are heard at national level.

IMPORTANCE OF CONSUMER AWARENESS:  Consumer awareness plays a key role in customer decision making.

Page | 6

 By increasing a potential or current customer’s knowledge about a product, service or business, a healthy economic environment is established in which customers are informed and protected and businesses are accountable.

BENEFITS:  Consumer awareness benefits both individuals and society as whole.  The benefits of consumer awareness for individual includes enhanced critical thinking, improved life skills and increase self confidence.  Consumer awareness benefits society by promoting customer satisfaction increasing economic stability and creating realistic customers expectations..

FACTORS INNFLUENCING CONSUMER AWARENESS:  Cultural factors: includes a consumer culture and sub culture and social class.  Social factors: includes groups, family, roles and status.  Personal factors: includes such variable as age and life cycle stage, occupation, economic circumstances, life style etc.  Psychological factors: affecting our purchase decisions include motivation and perception learning, beliefs and attitude.

Page | 7

OBJECTIVES OF CONSUMER AWARENESS CONSUMER AWARENESS is a marketing term that relates to making consumers aware of their rights. consumers need to be aware of products and administrations, these attributes, costs, places, to purchase and promotions. ASSURANCE is the avocation of the producer of the merchandise or administrations to lead broad research into a product or administration, analyze the outcomes and assess it in relation to consumer needs and fulfillment. DECISION is about having the option to pick what best suits consumer requirements and won’t hurt the consumer. INFORMATION a major part of customer awareness flash hoods in being an educated customer. CONSUMEERS RIGHTS consumers are without rights and consumer awareness is about propelling these rights.

QUES.4.4.[1]

ON

THE

BASIS

OF

GENDER

HOW

MANY

RESPONDENTS ARE AWARE OF THEIR CONSUMER RIGHTS? TABLE 4.4.1 Page | 8

GENDER MALE

YES NO TOTAL 29 1 30 [96.66%] [3.33%] FEMALE 18 2 20 [90%] [10%] SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE.

Females

Males

no; 10%

Yes; 22% No; 78%

yes; 90%

TABLE 4.4[1] reveals that out of 30 males respondents [96.66%] respondents are aware of their consumer rights and remaining [3.33%] does not on the same side females respondents out of 20 respondents [90%] informants are aware of their consumer rights and [10%] respondents does not. Interpretation: This shows that males respondents are more aware of their consumer rights than females respondents.

QUES.4.4 [2] ON THE BASIS OF OCCUPATION HOW MANY RESPONDENTS ARE AWARE OF THEIR CONSUMER RIGHTS? TABLE 4.4[2] OCCUPATION STUDENT EMPLOYEE

YES 40 [95.23%] 2 [100%]

NO 2 [4.7%]

TOTAL 42 2

Page | 9

B.MEN

2 [50%] 2 [100%]

OTHERS

2 [50%] --

4 2

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE . 160.00% 140.00% 120.00% 100.00% 80.00% 60.00% 40.00% 20.00% 0.00%

0.5 0.05 NO 100%

95%

0

YES

100%

50%

STUDENT

EMPLOYEE

B.MEN

OTHERS

TABLE 4.4[2] shows that out of 42 students respondents[95.23%] respondents are aware of their consumer rights and [4.7%]are not on the same out of 2 employees respondents are[100%] aware and out of 4 B.M respondents [50%] informants are aware of their consumer rights and [50%] respondents are not. and others respondents are [100%] aware of their rights. Interpretation: This shows that maximum respondents are aware of their consumer rights.

QUES.4.4[3] HOW MANY RESPONDENTS ON THE BASIS OF AGE GROUP ARE AWARE OF THEIR CONSUMER RIGHTS? TABLE 4.4[3] AGE GROUP

BELOW 18 18 TO 30 30 TO 40 ABOVE 40

YES 5 [100%] 37 [92.5%] 4 [100%] 1 [100%]

NO -

TOTAL 5

3 [7.5%] -

40

-

1

4

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES Page | 10

NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE 400% 350% 300%

280.00%

250%

NO

200% 150% 100% 50%

YES 0.00%

7.50%

0.00%

100.00%

92.50%

100.00%

100.00%

0% BELOW 18

18 TO 30

30 TO 40

ABOVE 40

TABLE 4.4[3] depicts that out of 5 respondents from age group below 18 respondents they are [100%] aware of their rights and from 18 to 30 [92.5%] respondents are aware and [7.5%] are not and from 30 to 40 respondents are [100%] aware of their rights above 40 the respondents are [100%] aware of their consumer rights. INTERPRETATION: This shows that maximum respondents on the basis of occupation are aware of their consumer rights.

QUES.4.5.[1] ON THE BASIS OF GENDER HOW MANY RESPONDENTS BUY BRANDED FOOD ITEMS AND MEDICINES? TABLE 4.5.[1] GENDER MALE

YES NO TOTAL 26 4 30 [86.66%] [13.33%] FEMALE 18 2 20 [75%] [25%] SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE.

Page | 11

FEMALES

MALES

NO; 25%

NO; 13% YES; 75%

YES; 87%

TABLE 4.5[1] manifests that out of 30 males respondents[86.66%] respondents buy branded food items and remaining [13.33%]does not on the same side females respondents out of 20 respondents [75%] informants are those who buy branded food items and medicines and [25%] does not. Interpretation: this shows that males respondents buy branded food items and medicines than females respondents.

QUES.4.5. [2] ON THE BASIS OF OCCUPATION HOW MANY RESPONDENTS ARE AWARE OF THEIR CONSUMER RIGHTS?

TABLE 4.5[2] OCCUPATION STUDENT EMPLOYEE B.MEN OTHERS

YES 37 [88.09%] 2 [100%] 3 [75%] 2 [100%]

NO 5 [11.9%]

TOTAL 42 2

1 [25%] --

4 2

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

Page | 12

100.00%

0%

12%

0% 25%

80.00% 60.00%

100%

88%

100%

NO

75%

40.00%

YES

20.00% 0.00% STUDENT

EMPLOYEE

B.MEN

OTHERS

TABLE 4.5[2] shows that out of 42 students respondents[88.09%] respondents buy branded food items and [11.9%]are not on the same out of 2 employees respondents are[100%] buy branded items and out of 4 B.M respondents [75%] informants buy branded items and [25%] respondents are not. and others respondents are [100%] buy branded food items.. Interpretation: this shows that maximum respondents on the basis of age group buy branded food items and medicines.

QUES.4.5.[3] HOW MANY RESPONDENTS ON THE BASIS OF AGE GROUP BUY BRANDED FOOD ITEMS AND MEDICINES? TABLE 4.4[3] AGE GROUP

BELOW 18 18 TO 30 30 TO 40 ABOVE 40

YES 3 [60%] 37 [90%] 4 [100%] 1 [100%]

NO 2 [40%] 3 [10%] -

TOTAL 5

-

1

40 4

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE

Page | 13

400% 350% 300% 280%

250%

NO

200%

YES

150% 100%

40%

50%

60%

10%

0%

90%

100%

100%

0% BELOW 18

18 TO 30

30 TO 40

ABOVE 40

TABLE 4.5[3] DEPICTS that out of 5 respondents from age group below 18 [60%] respondents buy branded food items [40%] respondents does not and from 18 to 30 [90%] respondents buy branded food items and [10%] does not

from 30 to 40

respondents are [100%]respondents buy branded food items above 40 the respondents are [100%] buy branded food items and medicines. INTERPRETATION: This shows that maximum respondents on the basis of age group buy branded food items and medicines.

QUES.4.6.[1]

ON

THE

BASIS

OF

GENDER

HOW

MANY

RESPONDENTS EXAMINE THE EXPIRY DATE OF THE ITEMS YOU BUY? TABLE 4.6.[1] GENDER MALE

YES NO TOTAL 27 3 30 [90%] [10%] FEMALE 19 1 20 [95%] [5%] SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

Page | 14

FEMALES

MALES

NO; 5%

YES; 22% NO; 78%

YES; 95%

TABLE 4.6.[1]

manifests that out of 30 males respondents[90%] respondents buy

branded food items and remaining [10%] does not on the same side females respondents out of 20 respondents [95%] informants are those who buy branded food items and medicines and [5%] does not. Interpretation: this shows that males respondents examine the expiry dates of the products than females respondents.

QUES.4.6. [2] ON THE BASIS OF OCCUPATION HOW MANY RESPONDENTS EXAMINE THE EXPIRY DATE OF PRODUCTS MENTIONED ON THEM?

TABLE 4.6[2] OCCUPATION STUDENT EMPLOYEE B.MEN OTHERS

YES 39 [92.5%] 2 [100%] 3 [75%] 2 [100%]

NO 3 [7.14%]

TOTAL 42 2

1 [25%] --

4 2

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

Page | 15

8 7

2.8

2.4

6

4.4

5

1.8

Series 2

4

Series 1

3

4.3

2

2.5

4.5

3.5

1 0 Category 1

Category 2

Category 3

Category 4

It is clear from table that out of 42 students respondents[92.85%] examine the expiry date and the remaining [7.14%] does not on the same out of 2 employees respondents [100%] examine the expiry date and out of 4 B.M respondents [75%] informants examine and [25%] respondents does not and others respondents [100%] examine the expiry date of the items before purchasing them. Interpretation: it seems from table that maximum respondents on the basis of age group examine the expiry date of the products before buying the products.

QUES.4.6.[3] HOW MANY RESPONDENTS ON THE BASIS OF AGE GROUP EXAMINE THE EXPIRY DATE OF THE PRODUCTS ? TABLE 4.6[3] AGE GROUP

BELOW 18 18 TO 30 30 TO 40 ABOVE 40

YES 3 [60%] 37 [95%] 4 [100%] 1 [100%]

NO 2 [40%] 3 [5%] -

TOTAL 5

-

1

40 4

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE

Page | 16

400% 350% 300% 250% 200% 150% 100% 50% 0%

no yes

BELOW 18

18 TO 30

30 TO 40

ABOVE 40

TABLE 4.6[3] manifests that out of 5 respondents from age group below 18 [60%] check the expiry date of the products and [40%] respondents does not and from 18 to 30 [95%] respondents and [10%] does not examine the expiry date and from 30 to 40 respondents [100%] examine the expiry date of the products and above 40 the respondents [100%] examine the expiry date of the product before purchasing the product. INTERPRETATION: This shows that maximum respondents on the basis of Age group examine the expiry date of the product before purchasing them.

QUES.4.7.[1] ON THE BASIS OF GENDER HOW MANY RESPONDENTS CHECK THE WEIGHT OF THE PRODUCTS MENTION ON THEM ? TABLE 4.7.[1] GENDER MALE

YES NO TOTAL 22 8 30 [73.3%] [26.6%] FEMALE 10 10 20 [50%] [50%] SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

Page | 17

FEMALES

MALES NO; 27%

NO; 50%

YES; 50% YES; 73%

From TABLE 4.7.[1] shows that out of 30 males respondents[73.3%] respondents check the weight of the products mention on items and remaining [26.6%] does not on the same side females respondents out of 20 respondents [50%] informants are those who check the weight of the products and [50%] does not Check the same Interpretation: This shows that Males respondents check the weight of the product more than females respondents.

QUES.4.7. [2] ON THE BASIS OF OCCUPATION HOW MANY RESPONDENTS

CHECK

THE

WEIGHT

OF

THE

PRODUCTS

MENTION ON THE ITEMS? TABLE 4.7[2] OCCUPATION STUDENT EMPLOYEE B.MEN OTHERS

YES 26 [61.9%] 1 [50%] 3 [75%] 2 [100%]

NO 16 [38.09%] 1 [50%] 1 [25%] --

TOTAL 42 2 4 2

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE . Page | 18

100.00% 80.00%

0% 25%

38%

50%

60.00% 40.00%

100%

NO

75%

62%

YES

50%

20.00% 0.00% STUDENT

EMPLOYEE

B.MEN

OTHERS

TABLE 4.7.[2] shows that out of 42 students respondents[61.9%] Informants check the weight of the products and [38.09%] does not on the same out of 2 employees respondents [50%] are those who check the weight and [50%] does not similarly out of 4 B.M respondents [75%] informants check the weight of the product and [25%] respondents does not and others respondents [100%] check the weight of the product before purchasing the products.. Interpretation: this shows that maximum respondents on the basis of age group buy branded food items and medicines.

QUES.4.7.[3] HOW MANY RESPONDENTS ON THE BASIS OF AGE GROUP CHECK THE WEIGHT OF THE PRODUCT MENTIONED ON THE PRODUCTS? TABLE 4.7.[3] AGE GROUP

BELOW 18 18 TO 30 30 TO 40 ABOVE 40

YES 4 [80%] 24 [60%] 3 [75%] 1 [100%]

NO 1 [20%] 16 [40%] 1 [25%] -

TOTAL 5 40 4 1

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE

Page | 19

0%

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

20%

25%

40%

100% 80%

75%

60%

BELOW 18

18 TO 30

NO

30 TO 40

YES

ABOVE 40

It seems from TABLE 4.7.[3] that out of 5 respondents from age group below 18 [80%] respondents check the weight of the products [20%] respondents does not and from 18 to 30 [60%] respondents check the weight of the product mentioned on them and [40%] does not from 30 to 40 respondents are [75%]respondents check the weight and [25%] informants does not check the weight and above 40 the respondents [100%] check the weight of the product mentioned on them. INTERPRETATION: This shows that maximum respondents on the basis of age group check the weight of the product mentioned on them before purchasing the products.

QUES.4.8.[1]

ON

THE

BASIS

OF

GENDER

HOW

MANY

RESPONDENTS HAVE COME ACROSS ADULTERATION IN THE FOOD ITEMS? TABLE 4.8.[1] GENDER MALE

YES NO TOTAL 21 9 30 [70%] [30%] FEMALE 8 12 20 [40%] [60%] SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

Page | 20

FEMALES

MALES

YES; 40%

NO; 30%

NO; 60%

YES; 70%

TABLE 4.8.[1] manifests that out of 30 males respondents[70%] respondents have come across adulteration in the food items and remaining [30%] does not on the same side females respondents out of 20 respondents [40%] informants are those who have come across adulteration in the food items and [50%] of them does not. Interpretation: This shows that Males respondents have come across adulteration in food items more than the Females respondents.

QUES.4.8. [2] ON THE BASIS OF OCCUPATION HOW MANY RESPONDENTS HAVE COME ACROSS ADULTERATION IN FOOD ITEMS? TABLE 4.8[2] OCCUPATION STUDENT EMPLOYEE B.MEN OTHERS

YES 24 [57.14%] 3 [75%] 2 [100%]

NO 18 [42.85%] 2 [100%] 1 [25%] --

TOTAL 42 2 4 2

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

Page | 21

0%

100.00% 80.00%

25%

43%

60.00% 40.00%

100%

100%

NO

75%

57%

20.00%

YES

0%

0.00% STUDENT

EMPLOYEE

B.MEN

OTHERS

It is clear from table that out of 42 students respondents [57.14%] have come across adulteration in food items and the remaining [42.85%] does not on the same out of 2 employees respondents [100%] have never come across adulteration in food items .from 4 B.M respondents [75%] informants have come across adulteration and [25%] respondents does not and others respondents [100%] come across adulteration in the food items. Interpretation: it seems from table that maximum respondents on the basis of age group have come across adulteration In food items.

QUES.4.8.[3] HOW MANY RESPONDENTS ON THE BASIS OF AGE GROUP HAVE COME ACROSS ADULTERATION IN FOOD ITEMS? TABLE 4.8[3] AGE GROUP

BELOW 18 18 TO 30 30 TO 40 ABOVE 40

YES 5 [100%] 22 [55%] 1 [25%] 1 [100%]

NO -

TOTAL 5

18 [45%] 3 [75%] -

40 4 1

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE

Page | 22

0%

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

0% 45% 75%

100%

100%

no yes

55% 25%

BELOW 18

18 TO 30

30 TO 40

ABOVE 40

TABLE 4.8[3] manifests that out of all respondents from age group below 18 [100%] have come across and from 18 to 30 [55%] respondents have come across the same and [45%] does not. From 30 to 40 respondents [25%] informants have come across adulteration in food items and [75%] does not. Above 40 the respondents have [100%] come across adulteration in food items. INTERPRETATION: This shows that maximum respondents on the basis of Age group have come across adulteration in food items.

QUES.4.9.[1]

ON

THE

BASIS

OF

GENDER

HOW

MANY

RESPONDENTS COMPLAIN THE SHOPKEEPER FOR ANY WRONG PRODUCT? TABLE 4.9.[1] GENDER MALE

YES NO TOTAL 27 3 30 [90%] [10%] FEMALE 15 55 20 [75%] [25%] SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

Page | 23

MALES

FEMALE

NO; 10%

YES; 19% NO; 81%

YES; 90%

TABLE 4.9.[1] manifests that out of 30 males respondents[90%] respondents complain the shopkeeper for any wrong product and remaining [10%] does not on the same side females respondents out of 20 respondents [75%] informants are those who complaint the shopkeeper for any wrong product and [25%] of them does not complaint the shopkeeper. Interpretation: This shows that Males respondents complain the shopkeeper more for any wrong product or items more than the Females respondents.

QUES.4.9. [2] ON THE BASIS OF OCCUPATION HOW MANY RESPONDENTS COMPLAIN THE SHOPKEEPER FOR ANY WRONG PRODUCT OR ITEM? TABLE 4.9.[2] OCCUPATION STUDENT EMPLOYEE B.MEN OTHERS

YES 34 [80%] 2 [100%] 4 [100%] 2 [100%]

NO 8 [20%] -

TOTAL 42

-

4

--

2

2

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES Page | 24

NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

100.00%

20%

0%

0%

0%

100%

100%

100%

80.00% 60.00%

80%

40.00%

NO YES

20.00% 0.00% STUDENT

EMPLOYEE

B.MEN

OTHERS

It is clear from table that out of 42 students respondents [80%] respondents complain the shopkeeper and the remaining [20%] does not on the same side out of 2 employees respondents, the informants [100%] complain the shopkeeper .from 4 B.M respondents [100%] informants complain the shopkeeper and others respondents [100%] complain the shopkeeper for wrong product. Interpretation: it seems from table that maximum respondents on the basis of occupation complain the shopkeeper for wrong product or item.

QUES.4.9.[3] HOW MANY RESPONDENTS ON THE BASIS OF AGE GROUP COMPLAIN THE SHOPKEEPER FOR WRONG PRODUCT? TABLE 4.9[3] AGE GROUP

BELOW 18 18 TO 30 30 TO 40 ABOVE 40

YES

NO 3 [60%] 35 [87%] 4 [100%] 1

TOTAL 22 [40%] 5 [13%]

5 40 4

-

1 Page | 25

[100%] SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

40%

100%

95%

100%

no yes

60%

BELOW 18

18 TO 30

30 TO 40

ABOVE 40

TABLE 4.9[3] reveals that out of all respondents from age group below 18 [60%] respondents complain the shopkeeper for wrong product and [40%] does not. From age group 18 to 30 [87%] respondents complain the shopkeeper and [12.5%] does not. From 30 to 40 respondents [100%] informants have make a complaint against the shopkeeper Above 40 the respondents have [100%] respondents complait the shopkeeper for wrong product . INTERPRETATION: This shows that maximum respondents on the basis of age group complain the shopkeeper for any wrong product or item.

QUES.4.10.[1]

ON

THE

BASIS

OF

GENDER

HOW

MANY

RESPONDENTS HAVE FILLED A CASE IN THE CONSUMER COURT? TABLE 4.10.[1] GENDER MALE

YES NO TOTAL 8 22 30 [26.66%] [73.33%] FEMALE 2 18 20 [10%] [90%] SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

Page | 26

FEMALES

MALES

NO; 8%

YES; 27% NO; 73%

YES; 92%

TABLE 410.[1] manifests that out of 30 males respondents[26.6%] respondents filled a case in the consumer court and remaining [73.3%] does not on the same side females respondents out of 20 respondents [10%] informants are those who does not filled case in the consumer court and [90%] of them. Interpretation: This shows that Males respondents filled more cases In the consumer court than the Females respondents.

QUES.4.10. [2] ON THE BASIS OF OCCUPATION HOW MANY RESPONDENTS HAVE FILLED A CASE IN THE CONSUMER COURT? TABLE 4.10.[2] OCCUPATION STUDENT EMPLOYEE B.MEN OTHERS

YES 6 [14.28%] 2 [50%] 2 [100%]

NO 36 [85.85%] 2 [100%] 2 [50%] --

TOTAL 42 2 4 2

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

Page | 27

0%

100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00%

50% 86%

100%

100%

NO YES

50% 14% STUDENT

0% EMPLOYEE

B.MEN

OTHERS

It is clear from table that out of 42 students respondents [14.28%] respondents filled a case in the consumer court and the remaining [85.85%] does not on the same side out of 2 employees respondents, the informants [100%] does not filled a case in the consumer court. from 4 B.M respondents [50%] informants filled a case and [50%] does not and others respondents [100%] filled a case in the consumer court. Interpretation: it is clear from table that, maximum respondents on the basis of occupation does not filled ant case in the consumer court.

QUES.4.10.[3] HOW MANY RESPONDENTS ON THE BASIS OF AGE GROUP FILLED A CASE IN THE CONSUMER COURT? TABLE 4.10[3] AGE GROUP

BELOW 18 18 TO 30 30 TO 40 ABOVE 40

YES

NO 8 [20%] 1 [25%] 1 [100%]

TOTAL 5 [100%] 32 [80%] 3 [75%] -

5 40 4 1

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE

Page | 28

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

no yes

BELOW 18

18 TO 30

30 TO 40

ABOVE 40

IT seems from TABLE 4.10[3] that out of all respondents from age group below 18 [100%] respondents have not filled any case From age group 18 to 30 [20%] respondents have filled a case in the consumer court and remaining [80%] does not .similarly From 30 to 40 [25%]filled a case and [75%] does not and above 40 age group, respondents [100%] filled a case in the consumer court. INTERPRETATION: Hence it is quite clear that maximum respondents on the basis of age group does not any case in the consumer court.

QUES.4.11.[1] ON THE BASIS OF GENDER HOW MANY RESPONDENTS HAVE WATCHED SOME T.V PROGRAMMES ABOUT THE PRODUCT ANALYYSIS AND RELATED MATTER FOR THE GUIDANCE OF THE CONSUMER? TABLE 4.11.[1] GENDER MALE

YES NO TOTAL 28 2 30 [93.33%] [6.66%] FEMALE 19 1 20 [95%] [5%] SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

Page | 29

FEMALES

MALES

NO; 5%

NO; 7%

YES; 93%

YES; 95%

TABLE 4.11.[1] reveals that out of 30 males respondents[93.33%] respondents watched some T.V programs about the product analysis and related matter for the guidance of the consumer and remaining [6%] does not on the same side females respondents out of 20 respondents [95%] informants are those who watched some T.V programs and [5%] informants does not. Interpretation: This shows that females respondents watched more T.V programs than females respondents about the product analysis and related matter for the guidance of the consumer.

QUES.4.11. [2] ON THE BASIS OF OCCUPATION HOW MANY RESPONDENTS WATCHED SOME T.V PROGRAM ABOUT THE PRODUCT ANALYSIS AND RELATED MATTERS?

TABLE 4.11.[2] OCCUPATION STUDENT EMPLOYEE B.MEN OTHERS

YES 39 [92.85%] 2 [100%] 4 [100%] 2 [100%]

NO 3 [7.14%] -

TOTAL 42

-

4

-

2

2

Page | 30

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

100.00% 98.00%

0%

0%

0%

100%

100%

100%

7%

96.00% 94.00%

NO YES

92.00%

93%

90.00% 88.00% STUDENT

EMPLOYEE

B.MEN

OTHERS

It is clear from table that out of 42 students respondents [92.85%] respondents watch some T.V programs and the remaining [7.14%] does not on the same side out of 2 employees respondents, the informants [100%] watch some T.V programs. from 4 B.M respondents [100%] informants watch some T.V programs and others respondents too. Interpretation: it is clear from table that, maximum respondents on the basis of occupation watched some T.V programs about the product analysis and related matters.

QUES.4.11.[3] HOW MANY RESPONDENTS ON THE BASIS OF AGE GROUP WATCHED SOME T.V PROGRAMS ABOUT THE PRODUCT ANALYSIS AND RELATED MATTERS ? TABLE 4.11.[3] AGE GROUP

BELOW 18 18 TO 30 30 TO 40 ABOVE 40

YES

NO 5 [100%] 37 [92.5%] 4 [100%] 1 [100%]

TOTAL -

5

3 [7.5%] -

40

-

1

4

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES Page | 31

NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE 100%

0%

98%

0%

0%

100%

100%

8%

96% 94%

100%

no yes

92%

93%

90% 88% BELOW 18

18 TO 30

30 TO 40

ABOVE 40

IT is clear from TABLE 4.10[3] that out of all respondents from age group below 18 [100%] respondents have watched some t.v programs. From age group 18 to 30 [92.5%] respondents have watched some programs and remaining [7.5%] does not .similarly From 30 to 40 and above 40 age group, respondents [100%] watched some T.V programs and related matters. INTERPRETATION: Hence it is quite clear that maximum respondents on the basis of age group have watched some T.V programs and related matters.

QUES.4.12.[1]HOW MANY RESPONDDENTS ON THE BASIS OF GENDER KNOW THEIR RIGHT TO SAFETY? TABLE 4.12.[1] GENDER MALE

YES NO TOTAL 23 7 30 [76.66%] [23.33%] FEMALE 6 14] 20 [30%] [70%] SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

Page | 32

FEMALES

MALES

YES; 30%

NO; 23%

NO; 70%

YES; 77%

TABLE 4.11.[1] manifests that out of 30 males respondents[76.66%]know their right to safety and remaining [23.33%] does not and from 20 females respondents [30%] respondents know their right to safety and remaining [70%] does not. Interpretation: This shows that males respondents know their right to safety more when compared to females respondents.

QUES.4.12. [2] ON THE BASIS OF OCCUPATION HOW MANY RESPONDENTS ARE AWARE OF THEIR RIGHT TO SAFETY? TABLE 4.12.[2] OCCUPATION STUDENT EMPLOYEE

YES 24 [57.14%] -

B.MEN

3 [75%]

OTHERS

2 [100%]

NO 18 [42.85%] 2 [100%] 1 [25%] -

TOTAL 42 2 4 2

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE . Page | 33

0%

100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00%

25% 43%

100%

100%

NO

75%

YES

57%

0% STUDENT

EMPLOYEE

B.MEN

OTHERS

It is clear from the table that out of 42 respondents [57.14%] informants are aware of their right to safety and remaining [42.85%] respondents does not. same side from 2 employees respondents both are [100%] aware of their right. Out of 4 business men respondents [755] respondents are those who are aware of their right and [25%] are not and from others respondents they are [100%] aware of their right to safety. Interpretation: it is clear from table that, maximum respondents on the basis of occupation are aware of their right to safety.

QUES.4.12.[3] HOW MANY RESPONDENTS ON THE BASIS OF AGE GROUP ARE AWARE OF THEIR RIGHT TO SAFETY? TABLE 4.12[3] AGE GROUP

BELOW 18 18 TO 30 30 TO 40 ABOVE 40

YES

NO 3 [60%] 23 [57.5%] 3 [75%] 1 [100%]

TOTAL 2 [40%] 17 [42.5%] 1 [25%] -

5 40 4 1

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE

Page | 34

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

0% 40%

25% 43%

100%

no yes

75%

60%

58%

BELOW 18

18 TO 30

30 TO 40

ABOVE 40

IT is clear from TABLE 4.10[3] that out of 5 respondents from age group below 18 [60%] respondents are aware of their right and remaining[40%] are not .From age group 18 to 30 [57.5%] respondents know their right and remaining [42.5%] does not .similarly From 30 to 40 [75%] know their right ND [25%] does not and above 40 age group, respondents are [100%] are aware of their right to safety. INTERPRETATION: Hence it is quite clear that maximum respondents on the basis of age group know their right to safety.

QUES.4.13.[1]HOW MANY RESPONDENTS ON THE BASIS OF GENDER KNOW THEIR RIGHT TO INNFORMATION? TABLE 4.13.[1] GENDER MALE

YES NO TOTAL 17 13 30 [56.66%] [43.33%] FEMALE 13 7 20 [65%] [35%] SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

Page | 35

FEMALES

MALES

NO; 35%

NO; 43%

YES; 57%

YES; 65%

TABLE 4.13.[1] manifests that out of 30 males respondents[56.66%]know their right to information and remaining [43.33%] does not and from 20 females respondents [65%] respondents know their right to information and remaining [35%] does not. Interpretation: This shows that males respondents know their right to information more when compared to females respondents.

QUES.4.13. [2] ON THE BASIS OF OCCUPATION HOW MANY RESPONDENTS ARE AWARE OF THEIR RIGHT TO SAFETY? TABLE 4.13.[2] OCCUPATION STUDENT EMPLOYEE

YES 24 [57.14%] -

B.MEN

3 [75%]

OTHERS

2 [100%]

NO 18 [42.85%] 2 [100%] 1 [25%] -

TOTAL 42 2 4 2

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE .

Page | 36

0%

100.00% 90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00%

25% 43%

100%

100%

NO

75%

YES

57%

0% STUDENT

EMPLOYEE

B.MEN

OTHERS

It is clear from the table that out of 42 respondents [57.14%] informants are aware of their right to information and remaining [42.85%] respondents does not. same side from 2 employees respondents both are [100%] aware of their right. Out of 4 business men respondents [75%] respondents are those who are aware of their right and [25%] are not and from others respondents they are [100%] aware of their right to information. Interpretation: it is clear from table that, maximum respondents on the basis of occupation are aware of their right to Information.

QUES.4.13.[3] HOW MANY RESPONDENTS ON THE BASIS OF AGE GROUP ARE AWARE OF THEIR RIGHT TO INFORMATION? TABLE 4.13[3] AGE GROUP

BELOW 18 18 TO 30 30 TO 40 ABOVE 40

YES

NO 3 [40%] 23 [62.5%] 3 [50%] 1 [100%]

TOTAL 2 [60%] 17 [37.5%] 1 [50%] -

5 40 4 1

SOURCE: DATA COLLECTED THROUGH QUESTIONNAIRES NOTE: FIGURES IN THE PARENTHESIS DEPICTS PERCENTAGE Page | 37

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

0% 38% 60%

50% 100%

63% 40%

BELOW 18

18 TO 30

no yes

50%

30 TO 40

ABOVE 40

IT is clear from TABLE 4.15[3] that out of 5 respondents from age group below 18 [40%] respondents know their RIGHT TO INFORMATION and remaining[60%] does not .From age group 18 to 30 [62.5%] respondents know their right and remaining [37.5%] does not .similarly From 30 to 40 [50%] know their right and [50%] does not and above 40 age group, respondents are [100%] are aware of their right to information. INTERPRETATION: Hence it is quite clear that maximum respondents on the basis of age group know their right to information.

Page | 38