Introduction of Britannia

INTRODUCTION OF BRITANNIA BRITANNIA The story of one of India's favorite brands reads almost like a fairy tale. Once upon a time, time, in 1892 to be precise, precise, a biscuit company company as started started in a nondescript nondescript house in !alcutta !alcutta "no #olkata$ #olkata$ ith an initial initial investme investment nt of %s. 29&.Initially 29&.Initially,, biscuits biscuits ere manufactured in a small house in central #olkata. ater, the enterprise as ac(uired by the )upta brothers mainly *alin !handra )upta, a renoned attorney,and attorney,and operated under  the name of +.-. rothers.+ In 1918, !./. /olmes, an 0nlish businessman in #olkata, as taken on as a partner and The ritannia iscuit !ompany imited "!o$ as launched. The umbai factory as set up in 1923 and 4eek 5reans6#, ac(uired a controllin interest in !o. iscuits ere in  bi demand durin 7orld 7orld 7a 7arr II, hich ave a boost boost to the companys companys sales. sales.

s time moved on, the biscuit market continued to ro... ro... and ritannia re alon ith it. In 19:&, the ritannia iscuit !ompany took over the distribution of biscuits from 4arry's ho till no distributed ritannia biscuits in India. In the subse(uent public issue of 19:8, Indian shareholdin crossed ;ch ristened ritannia Industries imited "I$. 5our years later in 198?, it crossed the %s. 1+0at /ealthy, Think etter+ >and made its first foray into the dairy products market..

ritannia strode into the 21st !entury as one of India's biest brands and the pre> eminent food brand of the country. It as e(ually reconiAed for its innovative approach to products and marketin.In reconition of its vision and acceleratin raph, 5orbes

)lobal rated ritannia 'One amonst the Top 2day crackers$ ere part of thestaple diet of 0nlish and merican sailors for many centuries. In fact, the countries hich led this seafarin chare, such as those in 7estern 0urope, are the ones herebiscuits are most popular even today. iscotti is said to have been a favorite of !hristopher !olumbus ho discovered mericaC

akin ood biscuits is (uite an art, and history bears testimony to that. Durin the 1:thand 18th !enturies in 0urope, bakin as a carefully controlled profession, manaed throuh a series of  'uilds' or professional associations. To become a baker, one had to complete years of  apprenticeship > orkin throuh the ranks of apprentice, Eourneyman,and finally master baker.  *ot only this, the amount and (uality of biscuits baked ere also carefully monitored.

The 0nlish, -cotch and Dutch immirants oriinally brouht the first cookies to the6nited -tates and they ere called teacakes. They ere often flavored ith nothin more than the finest  butter, sometimes ith the addition of a fe drops of rose ater. !ookies in merica ere also called by such names as +Eumbles+, +plunkets+ and +cry babies+.

s technoloy improved durin the Industrial %evolution in the 19th century, the price of suar  and flour dropped. !hemical leavenin aents, such as bakin soda, became available and a  profusion of cookie recipes occurred. This led to the development of manufactured cookies.

Interestinly, as time has passed and despite more varieties becomin available, the essential inredients of biscuits haven't chaned > like 'soft' heat flour "hich contains less prote in than the flour used to bake bread$ suar, and fats, such as butter and oil.Today, thouh they are knon  by different names the orld over, people aree on one thin > nothin beats the biscuitC

Soe interestin' facts on the ori'in of other fors of %iscuits+

The recipe for oval shaped cookies "that are also knon as boudoir biscuits, spone biscuits, spone finers, *aples biscuits and -avoy biscuits$ has chaned little in 9shaped cookie called +lady finers+ hen visitin ouis F of 5rance.

The macaroon > a small round cookie ith crisp crust and a soft interior > seems to ha ve oriinated in an Italian monastery in 1:92 durin the 5rench %evolution.

-4%I*)>uhr>lee, have been traditional !hristmas cookies in ustria and avaria for centuries. They are made from a simple e, flour and suar douh and are usually rectanular in shape. These cookies are made ith a leavenin aent called ammonium carbonate and bakin ammonia.

The inspiration for fortune cookies dates back to the 12th and 1?th !enturies, hen !hinese soldiers slipped rice paper messaes into moon cakes to help co>ordinate their defence aainst onolian invaders.

%0I07 O5 IT0%0T6%0 arketin stratey is a set of obEectives, policies and rules that leads the company's marketin efforts. . In mass marketin, the seller enaed in the mass production, mass distribution and mass promotion of one product for all buyers . Throuh this the choice of distribution channels, and communication channels become much easier. The positionin re(uires that every tanible aspect of product, price, place and promotion must support the chosen positionin stratey. !ompany should develop a uni(ue sellin proposition "6-4$ for each brand and stick to it, 44 consistently promotes its D4 fertiliAer by /iher yield at loer cost.

%0-0%!/ 0T/ODOO)G -urvey is a fact findin study. 6nder this method of research the research is interested in knoin somethin about the hole population. ut revelry he done it. /e studies only sample dran from population. The data are collected directly from the sample by interviein or  mailin (uestionnaires at particular period of time.It is the data, hich are collected by some  body for some other purchases.In this study the sample siAe as 1