Introduction of Apple

April 17, 2018 | Author: Hani Hamzah | Category: Apple Inc., I Phone, Macintosh, Strategic Management, Marketing
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Apple...

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Introduction of Apple. Inc.

Apple Inc.

Is an American multinational corporation, one of the greatest in the world that designs and manufactures consumer electronics and computer software products? The company's best-known hardware products Macintosh computers, iod, ihone, software!s including the Mac "# $ operating system, iTunes and other creati%ity software!s like like i&ork i&ork represent the face of the music, phone, and computing industry. The company operates more than () ( ) retail stores in si*teen countries and an online store where hardware and software products are sold.

+stablished in upertino, alifornia on April , /0 and incorporated 1anuary 2, //, the company was called Apple omputer, Inc. for its 3est 2) years, but dropped the word 4omputer4 on 1anuary , ))/ to re5ect the company's ongoing e*pansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple has about 6,7)) employees worldwide and had worldwide annual sales for the full-year results in )2, the company generated 8/ billion in re%enue and 82/ billion in port. 9or reasons as %arious as its philosophy of comprehensi%e aesthetic design to its distincti%e ad%ertising campaigns, Apple has established a uni:ue reputation in the consumer electronics industry. This includes a customer base that is de%oted to the company and its brand, particularly in the ;nited #tates. 9ortune maga
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