Is an American multinational corporation, one of the greatest in the world that designs and manufactures consumer electronics and computer software products? The company's best-known hardware products Macintosh computers, iod, ihone, software!s including the Mac "# $ operating system, iTunes and other creati%ity software!s like like i&ork i&ork represent the face of the music, phone, and computing industry. The company operates more than () ( ) retail stores in si*teen countries and an online store where hardware and software products are sold.
+stablished in upertino, alifornia on April , /0 and incorporated 1anuary 2, //, the company was called Apple omputer, Inc. for its 3est 2) years, but dropped the word 4omputer4 on 1anuary , ))/ to re5ect the company's ongoing e*pansion into the consumer electronics market in addition to its traditional focus on personal computers. Apple has about 6,7)) employees worldwide and had worldwide annual sales for the full-year results in )2, the company generated 8/ billion in re%enue and 82/ billion in port. 9or reasons as %arious as its philosophy of comprehensi%e aesthetic design to its distincti%e ad%ertising campaigns, Apple has established a uni:ue reputation in the consumer electronics industry. This includes a customer base that is de%oted to the company and its brand, particularly in the ;nited #tates. 9ortune maga
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