Internship Report on Pepsi Co.

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 This report is about Pepsi CO. (Nau-Bahar Bottling Company). This report is the part of my B.Com(Hons) degree which is compulsory for us to complete internship in any organization. The purpose of this internship is to provide an opportunity to the students to observe the practical applications of their background professional study. In this report I¶ve given the brief history of the Pepsi CO. and about Nau-Bahar Bottling Company, departments of the NBC, their functions and working of the some departments as well. I also include work done by me in NBC and Financial Analysis of the PEPSI CO and SWOT analysis of the NBC. And finally give the recommendations about the working of NBC.

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   Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is the invention of Caleb Bradham (left), a pharmacist and drugstore owner in New Bern, North Carolina. The information published here is provided by PepsiCo, Inc. and may be accessed at their site: www.pepsi.com. The summer of 1898, as usual, was hot and humid in New Bern, North Carolina. So a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices, and syrups trying to create a refreshing new drink to serve his customers. He succeeded beyond all expectations because he invented the beverage known around the world as Pepsi-Cola. Caleb Bradham knew that to keep people returning to his pharmacy, he would have to turn it into a gathering place. He did so by concocting his own special beverage, a soft drink. His creation, a unique mixture of kola nut extract, vanilla and rare oils, became so popular his customers named it "Brad's Drink." Caleb decided to rename it "Pepsi-Cola," and advertised his new soft drink. People responded, and sales of Pepsi-Cola started to grow, convincing him that he should form a company to market the new beverage. In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and applied to the U.S. Patent Office for a trademark. At first, he mixed the syrup himself and sold it exclusively through soda fountains. But soon Caleb recognized that a greater opportunity existed to bottle Pepsi so that people could drink it anywhere. The business began to grow, and on June 16, 1903, "Pepsi-Cola" was officially registered with the U.S. Patent Office. That year, Caleb sold 7,968 gallons of syrup, using the theme line "Exhilarating, Invigorating, Aids Digestion." He also began awarding franchises to bottle Pepsi to independent investors, whose number grew from just two in 1905, in the cities of Charlotte and Durham, North Carolina, to 15 the following year, and 40 by 1907. By the end of 1910, there were Pepsi-Cola franchises in 24 states. Pepsi-Cola's first bottling line resulted from some less-than-sophisticated engineering in the back room of Caleb's pharmacy. Building a strong franchise system was one of à 

  



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  V Caleb's greatest achievements. Local Pepsi-Cola bottlers, entrepreneurial in spirit and dedicated to the product's success, provided a sturdy foundation. They were the cornerstone of the Pepsi-Cola enterprise. By 1907, the new company was selling more than 100,000 gallons of syrup per year. Growth was phenomenal, and in 1909 Caleb erected a headquarters so spectacular that the town of New Bern pictured it on a postcard. Famous racing car driver Barney Oldfield endorsed Pepsi in newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race." The previous year, Pepsi had been one of the first companies in the United States to switch from horse-drawn transport to motor vehicles, and Caleb's business expertise captured widespread attention. He was even mentioned as a possible candidate for Governor. A 1913 editorial in the Greensboro Patriot praised him for his "keen and energetic business sense." Pepsi-Cola enjoyed 17 unbroken years of success. Caleb now promoted Pepsi sales with the slogan, "Drink Pepsi-Cola. It will satisfy you." Then came World War I, and the cost of doing business increased drastically. Sugar prices see sawed between record highs and disastrous lows, and so did the price of producing Pepsi-Cola. Caleb was forced into a series of business gambles just to survive, until finally, after three exhausting years, his luck ran out and he was bankrupted. By 1921, only two plants remained open. It wasn't until a successful candy manufacturer, Charles G. Guth, appeared on the scene that the future of Pepsi-Cola was assured. Guth was president of Loft Incorporated, a large chain of candy stores and soda fountains along the eastern seaboard. He saw Pepsi-Cola as an opportunity to discontinue an unsatisfactory business relationship with the Coca-Cola Company, and at the same time to add an attractive drawing card to Loft's soda fountains. He was right. After five owners and 15 unprofitable years, Pepsi-Cola was once again a thriving national brand. One oddity of the time, for a number of years, all of Pepsi-Cola's sales were actually administered from a Baltimore building apparently owned by Coca-Cola, and named for its president. Within two years, Pepsi would earn $1 million for its new owner. With the resurgence came new confidence, a rarity in those days because the nation was in the à 

  



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  V early stages of a severe economic decline that came to be known as the Great Depression. 1898 Caleb Bradham, a New Bern, North Carolina, pharmacist, renames "Brad's Drink," a carbonated soft drink he created to serve his drugstore's fountain customers. The new name, Pepsi-Cola, is derived from two of the principal ingredients, pepsin and kola nuts. It is first used on August 28. 1902 Bradham applies to the U.S. Patent Office for a trademark for the Pepsi-Cola name. 1903 In keeping with its origin as a pharmacist's concoction, Bradham's advertising praises his drink as "Exhilarating, invigorating, aids digestion." 1905 A new logo appears, the first change from the original created in 1898. 1906 The logo is redesigned and a new slogan added: "The original pure food drink." The trademark is registered in Canada. 1907 The Pepsi trademark is registered in Mexico. 1909 Automobile racing pioneer Barney Oldfield becomes Pepsi's first celebrity endorser when he appears in newspaper ads describing Pepsi-Cola as "A bully drink...refreshing, invigorating, a fine bracer before a race." The theme "Delicious and Healthful" appears, and will be used intermittently over the next two decades. 1920 Pepsi appeals to consumers with, "Drink Pepsi-Cola. It will satisfy you." 1932 The trademark is registered in Argentina. 1934 Pepsi begins selling a 12-ounce bottle for five cents, the same price charged by its competitors for six ounces. 1938 The trademark is registered in the Soviet Union. 1939 A newspaper cartoon strip, "Pepsi & Pete," introduces the theme "Twice as Much for a Nickel" to increase consumer awareness of Pepsi's value advantage. 1940 Pepsi makes advertising history with the first advertising jingle ever broadcast nationwide. "Nickel, Nickel" will eventually become a hit record and will be translated into 55 languages. A new, more modern logo is adopted. 1941 In support of America's war effort, Pepsi changes the color of its bottle crowns to red, white and blue. A Pepsi canteen in Times Square, New York, operates throughout

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  V the war, enabling more than a million families to record messages for armed services personnel overseas. 1943 The "Twice as Much" advertising strategy expands to include the theme, "Bigger Drink, Better Taste." 1949 "Why take less when Pepsi's best?" is added to "Twice as Much" advertising. 1950 "More Bounce to the Ounce" becomes Pepsi's new theme as changing soft drink economics force Pepsi to raise prices to competitive levels. The logo is again updated. 1953 Americans become more weight conscious, and a new strategy based on Pepsi's lower caloric content is implemented with "The Light Refreshment" campaign. 1954 "The Light Refreshment" evolves to incorporate "Refreshing without Filling." 1958 Pepsi struggles to enhance its brand image. Sometimes referred to as "the kitchen cola," as a consequence of its long-time positioning as a bargain brand, Pepsi now identifies itself with young, fashionable consumers with the "Be Sociable, Have a Pepsi" theme. A distinctive "swirl" bottle replaces Pepsi's earlier straight-sided bottle. 1959 Soviet Premier Nikita Khrushchev and U.S. Vice-President Richard Nixon meet in the soon-to-be-famous "kitchen debate" at an international trade fair. The meeting, over Pepsi, is photo-captioned in the U.S. as "Khrushchev Gets Sociable." 1961 Pepsi further refines its target audience, recognizing the increasing importance of the younger, post-war generation. "Now it's Pepsi, for Those who think Young" defines youth as a state of mind as much as a chronological age, maintaining the brand's appeal to all market segments. 1963 In one of the most significant demographic events in commercial history, the postwar baby boom emerges as a social and marketplace phenomenon. Pepsi recognizes the change, and positions Pepsi as the brand belonging to the new generation-The Pepsi Generation. "Come alive! You're in the Pepsi Generation" makes advertising history. It is the first time a product is identified, not so much by its attributes, as by its consumers' lifestyles and attitudes. 1964 A new product, Diet Pepsi, is introduced into Pepsi-Cola advertising. 1966 Diet Pepsi's first independent campaign, "Girl watchers," focuses on the cosmetic benefits of the low-calorie cola. The "Girl watchers" musical theme becomes a Top 40 Ã 

  

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  V hit. Advertising for another new product, Mountain Dew, a regional brand acquired in 1964, airs for the first time, built around the instantly recognizable tag line, "Yaa Hoo, Mountain Dew!" 1967 When research indicates that consumers place a premium on Pepsi's superior taste when chilled, "Taste that beats the others cold. Pepsi pours it on" emphasizes Pepsi's product superiority. The campaign, while product-oriented, adheres closely to the energetic, youthful, lifestyle imagery established in the initial Pepsi Generation campaign. 1969 "You've got a lot to live. Pepsi's got a lot to give" marks a shift in Pepsi Generation advertising strategy. Youth and lifestyle are still the campaign's driving forces, but with "Live/Give," a new awareness and a reflection of contemporary events and mood become integral parts of the advertising's texture. 1973 Pepsi Generation advertising continues to evolve. "Join the Pepsi People, Feeling' Free" captures the mood of a nation involved in massive social and political change. It pictures us the way we are-one people, but many personalities. 1975 The Pepsi Challenge, a landmark marketing strategy, convinces millions of consumers that Pepsi's taste is superior. 1976 "Have a Pepsi Day" is the Pepsi Generation's upbeat reflection of an improving national mood. "Puppies," a 30-second snapshot of an encounter between a very small boy and some even smaller dogs, becomes an instant commercial classic. 1979 With the end of the '70s comes the end of a national malaise. Patriotism has been restored by an exuberant celebration of the U.S. bicentennial, and Americans are looking to the future with renewed optimism. "Catch that Pepsi Spirit!" catches the mood and the Pepsi Generation carries it forward into the '80s. 1982 With all the evidence showing that Pepsi's taste is superior, the only question remaining is how to add that message to Pepsi Generation advertising. The answer«"Pepsi got your Taste for Life!" a triumphant celebration of great times and great taste. 1983 The soft drink market grows more competitive, but for Pepsi drinkers, the battle is won. The time is right and so is their soft drink. It's got to be "Pepsi Now!" Ã 

  

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  V 1984 A new generation has emerged-in the United States, around the world and in Pepsi advertising, too. "Pepsi. The Choice of a New Generation" announces the change, and the most popular entertainer of the time, Michael Jackson, stars in the first two commercials of the new campaign. The two spots quickly become "the most eagerly awaited advertising of all time." 1985 Lionel Richie leads a star-studded parade into "New Generation" advertising followed by pop music icons Tina Turner and Gloria Estefan. Sports heroes Joe Montana and Dan Marino are part of it, as are film and television stars Teri Garr and Billy Crystal. Geraldine Ferraro, the first woman nominated to be vice president of the U.S., stars in a Diet Pepsi spot. And the irrepressible Michael J. Fox brings a special talent, style and spirit to a series of Pepsi and Diet Pepsi commercials, including a classic, "Apartment 10G." 1987 After an absence of 27 years, Pepsi returns to Times Square, New York, with a spectacular 850-square foot electronic display billboard declaring Pepsi to be "America's Choice." 1988 Michael Jackson returns to "New Generation" advertising to star in a four-part "episodic" commercial named "Chase." "Chase" airs during the Grammy Awards program and is immediately hailed by the media as "the most-watched commercial in advertising history." 1989 "The Choice of a New Generation" theme expands to categorize Pepsi users as "A Generation Ahead!" 1990 Teen stars Fred Savage and Kirk Cameron join the "New Generation" campaign, and football legend Joe Montana returns in a spot challenging other celebrities to taste test their colas against Pepsi. Music legend Ray Charles stars in a new Diet Pepsi campaign, "You got the right one baby." 1991 "You got the Right one Baby" is modified to "You got the Right one Baby, UhHuh!" The "Uh-Huh Girls" join Ray Charles as back-up singers and a campaign soon to become the most popular advertising in America is on its way. Supermodel Cindy Crawford stars in an award-winning commercial made to introduce Pepsi's updated logo and package graphics. Ã 

  

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  V 1992 Celebrities join consumers, declaring that they "Got to Have It." The interim campaign supplants "Choice of a New Generation" as work proceeds on new Pepsi advertising for the '90s. Mountain Dew growth continues, supported by the antics of an outrageous new Dew Crew whose claim to fame is that, except for the unique great taste of Dew, they've "Been there, Done that, Tried that." 1993 "Be Young, Have fun, Drink Pepsi" advertising starring basketball superstar Shaquille O'Neal is rated as best in U.S. 1994 New advertising introducing Diet Pepsi's freshness dating initiative features Pepsi CEO Craig Weather up explaining the relationship between freshness and superior taste to consumers. 1995 In a new campaign, the company declares "Nothing else is a Pepsi" and takes top honors in the year's national advertising championship. 1996, Pepsi Cola domestic and international operations combined into Pepsi Cola Company. International and domestic snack food operations combined into one business unit called Frito-Lay Company. Mountain Dew launches a massive beeper network called "The Mountain Dew Extreme Network." 1997, Pepsi-Cola introduces new advertising campaign with the theme "Generation Next." National roll-out of Aquafine bottled water Pepsi Cola kicks off the celebration of its 1998 100th Anniversary with first worldwide bottler¶s conference, held in Hawaii. The event is held during the same time as first bottler's conference 1998 Pepsi-Cola introduces two-liter plastic bottle with built-in "grip handle" that makes it easier to grip and pour. 1999 Pepsi launches "The Joy of Cola" advertising campaign 2000 Pepsi Cola revives its "Pepsi Challenge" advertising campaign. Challenge includes Pepsi One and Diet Coke as well as regular cola. Aquafine brand bottled water becomes the best selling brand of single-serve bottled water in US retail channels

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  V 2001 Pepsi-Cola Company introduces a "Pepsi Twist." Regular and diet versions of the crisp new cola with lemon are entering retail outlets in selected U.S. markets. 2002 Brand Pepsi has a new look. 2003 Pepsi-Cola signs an exclusive four-year sponsorship deal with the Canadian Hockey Association, making Pepsi the official soft drink. Pepsi-Cola trademark turns 100 years old. 2005 PepsiCo launches "Smart Spot" symbol in Canada. Pepsi Co. Celebrates 40th Anniversary 2006 Pepsi Celebrates 20th Consecutive Super Bowl with New Diet Pepsi Campaign 2007 Mountain Dew and AMP Energy sponsor the Winter X Games Aquafina launches Aquafina Alive - a low calorie, vitamin-enhanced water beverage 2008 PepsiCo honored by Environmental Protection Agency as water efficiency leader Pepsi Malaysia wins bronze award at the Malaysian Effie Awards for its marketing and advertising achievements V

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   Pepsi co la is very popular in Pakistan due to its popularity its take 69% share of soft drink market. Pepsi Cola International has a good name in Pakistan and doing its business through franchising system. PCI has developed the following 10 franchisers in PakistanV  AV Karachi AV Lahore AV Multan AV Faisalabad AV Gujranwala AV Peshawar AV Islamabad AV Sukkhar AV Hyderabad AV

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    Pepsi co starts its operation in Pakistan in 1971 first time in Multan. And NBC also establish in 1971 and from 1974-79 NBC was producing the Coca Cola products. In 1980 NBC achieve the licenses of PCI and in May 27, 1981 its start the production of the Pepsi, in the same year NBC achieve the ISO 9002 certification. And in 2008 NBC start the production of &up. And its unit¶s productions capacity is 100000 cases per day with 5 manufacturing¶s plants.  The Area allotted to it, was Gujranwala Franchise. The franchise area consists of the following nine districts.

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Gujranwala

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Gujrat

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Hafizabad

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Mandi bhaudin

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Jehlum

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Sialkot

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Narowal

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Sheikhupura

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Chakwal

NBC operates through the well establish network of a number of distributers. NBC have 187 Distributers. The Company has two type of delivery system i.e.

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Director delivery system

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Indirect delivery system

The basic difference between the direct and the indirect delivery system is that in a direct distribution system, the company spends its own resources while in an indirect

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    "PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today." Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company

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Our mission is to be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness

  
  The major objective of the Nau-Bahar Bottling Co. is to manufacture and provide the best quality which must meet the national and international standards. The company is committed to provide the maximum level of customer satisfaction. Ã 

  



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Management Hierarchy   r 


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General Manager

General Manager (Local Sales)

General Manager (Out Sales)

Plant Manger Marketing & Services Manager Production Manager

HR Manager

Audit Manager

XC Manager

Purchase Manager

Finance Manager

S&D Mangers

MIS Manager

Shipping Manager

Assistant Manager Marketing & Services

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Store Manager

Publicity Manager 

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 "  Nau-Bahar Bottling Company ^ " S.I.E, Model Town, Gujranwala, Pakistan Nau-Bahar is a largest franchise of Pepsi cola International .producing and distributing international brands like Pepsi, teem, & 7up and Mountain dew .plant is situated in Gujranwala, Pakistan V ^ 
 

  There are 2000 employees attached with the production department in with about 800 labors are permanent and others are on contract base. 120 employees attaches with the sales and other departments.

   

 Nau-Bahar Pepsi cola industry has a moderate and big plant. It can produce 600 bottles in one minute. It has also the water treatment plant which can take raw water from 500 dept, treat and filter it and then store it. Plant can store 20¶000 gallons

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PACKING 250 ML 1000 ML 1500 ML(PET) 175 ML POST MIX 1000 ML(PET) 330 ML CAN 300 ML(NR) 250 ML 1000 ML 1500 ML(PET) POST MIX 1000 ML(PET) 330 ML CAN 300 ML(NR) 250 ML 1000 ML 1500 ML(PET) POST MIX

UNITS 24 bottles per case 12 bottles per case 6 bottles per case 24 bottles per case 1 Cylinder 6 bottles per case 12 bottles per case 12 bottles per case 24 bottles per case 12 bottles per case 6 bottles per case 1 Cylinder 6 bottles per case 12 bottles per case 12 bottles per case 24 bottles per case 12 bottles per case 6 bottles per case 1 Cylinder

VOLUME 250 ML per bottle 1000 ML per bottle 1500 ML per bottle 175 ML per bottle 114000 ML 1000 ML per bottle 330 ML per bottle 300 ML per bottle 250 ML per bottle 1000 ML per bottle 1500 ML per bottle 96000 ML 1000 ML per bottle 330 ML per bottle 300 ML per bottle 250 ML per bottle 1000 ML per bottle 1500 ML per bottle 114000 ML

1000 ML(PET) 300 ML(NR)

6 bottles per case 12 bottles per case

1000 ML per bottle 300 ML per bottle

250 ML

24 bottles per case

250 ML per bottle

1500 ML(PET)

6 bottles per case

1500 ML per bottle

330 ML CAN

12 bottles per case

330 ML per bottle

 

250 ML

24 bottles per case

250 ML per bottle

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1000 ML

12 bottles per case

1000 ML per bottle

1500 ML(PET)

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1500 ML per bottle

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   Nau-Bahar Bottling Company is the franchise of Pepsi Cola International in Pakistan which is the largest franchise in Asia. NBC is performing all its operations through its different departments. Company only receives the basic formula from PCI while all other activities are performed by the NBC itself. Following are the different departments of NBC« AV HRM AV MIS AV MRD AV Purchase AV Production AV Marketing and sales AV Cash and accounts AV Audit and Taxation AV Post Mix

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   à As it is a trend in the market of all organizations that they offer jobs to the general public to meet the organizational needs with the fresh knowledge and skills.NBC offers job opportunities by different ways for the fresh candidates to general public. The major sources of offering the job adopted by the NBC are« AV Internal Search Advertisement AV Employees Referrals (Permanent Employees of NBC) AV Newspaper Adds AV Manager¶s Recommendations The candidates for the jobs are selected on the basis of AV Written Test AV Interview by HR Manger AV Interview by Concerned Department Head AV Final Interview by MD/Director The candidate having highest results and with job experience is proffered. Then the orientation (introduction to the organization and introduction of selected candidate) takes place which includes introduction of all the departments. Then finally training is a necessary element for the candidate takes place with the help of the senior employees. There is another thing that the new employees for the labor work are not selected under the above criteria. They are just selected under their experience and particular job skills regarding their job.

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'c(  In today¶s modern, fast moving and technological advance era, all the organizations are moving to be modern, fast and technological advance and to keep themselves in the competition are rapidly adopting the computerized information system.  As this is the time of rapid changes, the organizations are in need of having proper, timely and accurate information for the purpose of decision making. This is just possible by adopting the new technology and information system which provide the latest trends, regular and current information.   MIS department of NBC have a strong impact and playing a vital role in this regard. The department is working with small setup but with the strong experienced employees as well as the department has shifted a lot of workload as well minimizes the use of papers in this organization. It is also helpful in saving the time.  The MIS is performing the operations of NBC up to maximum extent based on daily work while it is also busy in developing the software. MIS department is also providing the training of usage of this computerized system to the other employees in different departments with assistance of shifting their workload. In NBC, all the computers are connected to each other by LAN and all the departments are based on licensed software working.  

   
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  The management Information System is developed to keep and to make up to date all the information about the production and the plants that what is going on. This system is performing the function of getting information about the production figures and reports about line utilization, Ã 

  

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line efficiency, mechanical efficiency, employee code, name, basic salary, allowances, tax, net pay and any other adjustments supplied by time office.

   
 
 
  Sales and distribution system is most important function performed by the MIS. It deals with« AV AV AV AV

Sales system Cash system Shipping system Post mix system

The MIS is also dealing which is its necessary function empties slip, liquid out slip, full in slip, empty short slip, the reports of the system are AV AV AV AV AV AV AV AV AV AV

load report ( dealer wise, depot wise ) settlement sheet ( dealer wise, depot wise ) Shipping shift summary Daily liquid out report Agent wise load out summary Agent wise sales summary District wise sales summary Computerize sales statements (monthly, semi annually, annually) Cash report


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  The MIS is also dealing with general ledger system of NBC which takes place of the old register. This system is working from July 1st, 2000. The general ledger system in MIS contains all accounts and shows balance sheets and profit & loss statements with respect to every transaction.


  There is separate payroll system for NBC. The output of the system is pay slips and payroll report at the end of each month. All these reports are highly important in the day-to-day

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operations of all the mentioned departments. In addition, customized reports can be obtained as per demand. The system is implemented at each depot as well.





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  Management Information system have a powerful software the purpose of this software is to keep and maintain the information of each outlet of the franchise to keep the current record up to date as well as maintaining the operations related history. With the help of this system management can get the information at any time about« AV AV AV AV AV

Name & address of each outlet Empty details Package details Publicity position Xuality status

The system is designed in such a way that reports can be obtained about outlets: AV Distributor & area wise AV Route wise AV District wise The system is useful in accessing market & investment position in each area

      



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  As it is clear from its name the cash department deals with the handling of cash (collections and payments). The collection of cash deals with the receipt of bills from the dealers and salesmen based on their settlement sheets and daily sales reports. The payment of cash takes place after the issuance of vouchers by the accounts department. These payments includes employee's pay, bills, allowances, procurement expenditures and day to day general expenses.

   



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  Accounts department refers towards the maintenance of books of accounts of NBC. Books of accounts means the maintenance of Journal, ledger, trial balance, income statement and balance sheets etc. the main functions performed by this department are as follows« AV Issuance of purchase vouchers for raw material, plant and machinery and general store items AV Check payment of payroll to employees including wages, overtime, bonuses etc. AV Handling of monthly tax statements. Computer based general ledger system is working because of establishment of MIS department which shows the result of each transaction up to balance sheet and income or profit and loss statement.

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  Shipping is a broad term in NBC which refers towards transfer of goods (raw material and finished goods) from one place to another. Shipping department perform its functions as an intermediary between production and sales. It ensures the quantity and availability of empties on time at the time these are required similarly in case of filled stock. This maintenance of empties, supply to plants, liquid stock and distribution has a strong impact on sales because of its availability on time which depends upon the shipping department. So we can say that this department is a complete chain of all the operations performed in the organization. The shipping department is responsible for the following function performed by it« AV Shipping is responsible for managing the empties. AV Shipping is responsible for receiving the liquid clearance from excise to dispatch it further to Depots & distributors. AV Shipping is also responsible for maintaining proper stock of liquids and empties as they appear in the liquid and empties stock register so as the stock appears in the registers, it should also be physically present in the depots. AV Shipping is responsible for proper management of empties and liquid vehicles loading and off-loading i.e. time management is very important in this case. AV Shipping also receives new empties of both RB and NRB and manages their storage and handling and their proper supply to production as they are required by the production for filling purpose.

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  As it is discussed earlier the supply of empty bottles is the responsibility of the shipping so it supply the empties to the production department to fill them as to they are needed and others are maintained in the different godowns. Shipping department maintain the stock of empty bottles by collecting them from the wholesalers, retailers. The godowns where they keep their empty stock are« AV RG 1 Ã 

  

 

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AV RG 2 AV DPG 2 AV AV AV AV AV AV

Godown No. 5 Godown No. 8 Tarantaran Modern Soap Xabza Factory Pepsi Town

 %+   Pepsi Town is the residential area where the employees and labors use to live came from the city far away from Gujranwala. It is situated somewhere near Wapda Town.

Due to the shortage of space the NBC Gujranwala has established its temporary godown in Pepsi Town where they use to keep their empty stock, liquid stock and other material. Empties and other required material is supplied to the plant when they are needed.

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 Production is a process of converting raw material into finished goods. It¶s a major function in all the Organizations. Production is back bone of any manufacturing Organization. In NBC the raw material used by them in production is approved by the Pepsi Cola International. The material they purchase should be according to the standard of PCI. In the case of material does not meet the standard of PCI then the NBC have a right to return back to its suppliers, in this case the cost of that material is beard by the supplier. The main purpose of this high quality checking is to provide high quality to the end user. Raw material used by NBC includes« AV Sugar AV Co2 AV Water AV Ammonia etc


 
 Company is operating with 5 plants at unit one. Out of these 5 plants, 3 are producing only 250 ML RB bottles. While 01 produces 1500 ML (PET) & 1000 ML (Glass) bottles Plant 2 produces 1000 ML (PET), 300ML (NR) and 1500ML (PET) bottles. Capacities of each plant are as follows:

Plant #

250ML (RB)

1000ML ( RB)

1500ML (PET)

1000ML (PET)

300ML (NR)

P # 01

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1100 Cs/hr

600Cs/hr

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-

P # 02 P # 03 P # 04 P # 05

1500Cs/hr 1250Cs/hr 1375Cs/hr

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-

-

300Cs/hr -

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There are 3 more plants working at unit 2 in which two plants are busy in the production of 500ml, 1000ml and 1500ml NRB (pet) while the 3rd plant is producing 250ml of slice (RB). The two plants at unit 2 are totally automatic with fewer requirements of labor and remaining are manual with little automatic functions.

Company also started manufacturing of mineral water called ³Aquafine´ in two packages of 600ML and 1500ML and for this purpose it installed a separate plant.

X

  Xuality control is the basic organizational objective of NBC. Xuality check is made from zero level to final products. For this purpose samples are taken from the production to check the quality. This sampling is done after each an hour or half an hour. These samples are tested according to the PCI standards


 


 Employees are directly involved in the production process. Whereas the helpers are the indirect employees Moreover direct supervisor and helpers are also there. Indirect employees are about 350 in number, who are not directly involved in the production process but they are essential part of the production department.

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  In order to maintain the high quality the plant has a well equipped lab. Laboratory is sufficient to measure the standards and to test syrup of different flavors. The well equipped lab enables the smooth flow of production process. 


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The major brand of NBC is Pepsi 250 ml, having highest market share which is 47% as compared to other brands. The other brands produced by the organization are« AV AV AV AV AV AV AV

Pepsi Mirinda Teem 7up 7up Free Mountain dew Slice


   Production process is a complete cycle of interrelated activities which is as follows« AV First time light inspection after taking the empties to the conveyer with the uncaser by the shipping dept. AV Empties shifted to the washer for washing AV In washer the empties washed with hot, caustic water and then finally with fresh water. AV After washing, bottles again pass through the light inspection. AV After 2nd time light inspection the empties move towards filler AV The filler filled the empties with liquid and then move them towards bottle neck covering machine AV Then the 2nd last step is of coding in which specific codes are assigned to each bottle containing date, time and chemist name. AV Finally bottles pass through the 3rd & last light inspection where the level, dirt are inspected in the liquid. AV The bottles are ready to use.

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  In NBC, audits take place annually. The audits are made according to the defined rules by Govt. Records are maintained both manually and computerized. The revenue submission date to the bank is 15th of each month. When the audit is conducted by the government, the company has to present the invoices of purchase in order to get rebate on the foreign purchases. These items come under no tax category. All the departments are being audited by the audit department. For the taxation purpose the taxes are implemented on the basis of the purchase. If purchases are made locally there will be a tax and if purchases are from the international market there will be no taxes.17% sales tax is implemented on the domestic sales. Sales tax and Excise Duty rates are« Sales tax is 17%. Excise duty is 12% which the company pays to the government.

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 As it is clear from its name, the purchase and procurement department deals with purchase of raw material and other materials when they are required. Its main purpose is to purchase the raw material at a lower cost with high quality. For instance, we can say that the purchase department is the important tool which gets the cost efficiency. NBC doesn¶t rely on one supplier because this strategy can create the monopoly of that single supplier so the NBC use to have the different and more than one supplier.

    When store informs the purchase department about the purchase of a particular item, the purchase department gets information about the prices of desired items. At this level quotations are required by the department from its different suppliers. On receiving these quotations the selection of supplier is based on the low price and high quality. Another procedure is the negotiating the prices with the supplier. In this case the prices are settled at the desired level. After setting the prices, the order is placed to the supplier. When the goods are received their physical verification is done and in case of any shortage or poor quality product the respective supplier is informed. In this case the supplier has to bear the charges of shortages or low quality. In case of events like 14th August, Eid, Festivals Purchase department had to manage the supply at least 15 days before the occurrence of the event, because the production increases in these days due to high demand in the market.

  NBC has both local and international suppliers of glass and pet bottles who are approved by the Pepsi Cola International, these are« AV Balochistan Glass Factory Karachi AV Standard Manufacturers Lahore AV Plasco Plastics Hattar à 

  



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AV Ghani Glass Peshawar AV Concentrate from PCI AV Crystallite Products (Pvt.) Ltd AV Kaas-ul-Musaffa Karachi

   
  Supplier selection is made mostly according to their quotations in which the two factors have main focus. These are ñV Xuality ñV Price

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  The purchase made from the country is called domestic purchase. It includes the purchase of sugar, co2, and for the factory it includes office stationery, vehicles spare parts, glass bottles, pet bottles, spare parts of production machinery and vehicles for transportation. &     The purchases made from the international markets are called foreign purchases. Concentrates are provided to NBC by the Pepsi Cola International, crowns and heads of the bottles are also imported from Turkey and Dubai. The machinery is also purchased from the foreign markets 



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 Sales and marketing department is the most important department for NBC because the efficiency of sales wholly depends on it. It boosts up the sales and the profit of the organization. This department required more sensitive decision making and proper planning as well as management. NBC has experienced hardworking and committed staff to perform the sales functions up to the mark to meet the requirements of this process. The efforts of the staff are admirable because we can see that in Pakistan 67% of share is held by the Pepsi brand. Marketing Department deals with the following basically« AV Market Development AV Outlet AV Tactical analysis and routine planning of market strategies. AV Competition activity monitoring AV x x
VVManagement & Integrity AV Publicity Management AV Time Management AV EDS (Every Dealer Survey) AV Retail Audit AV Stock Verification AV New Account Development (NAD) AV Publicity Verification AV Π  




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  The first and the most basic job of the sales and marketing department are to plan, develop and make targets. They make strategies to achieve those targets and develop the market. Especially sales people are assigned monthly, quarterly, annual targets of the liquid sale. The following major factors are considered in this respect. AV Collection of all the data about each and every distributors/ outlets, about its sale, volume and growth. AV Finding the gaps in the market where there is a potential (New Accounts Development). AV Finding the points where competitor is strong and how we can break this point. AV Location of non-traditional shops where potential is available for the beverage. AV Different offers must be given to break the competitors point or win the mix point. Ã 

  



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 Outlets play an important role in strengthening the market. By monitoring them you can build your market, have their loyalty and increase your sale. Sales persons continuously visit outlets, listens their complaints and satisfy their needs and requirements. They must have information about each and every outlet, its growth, and volume. Proper is maintained to get the feedback from the shopkeepers

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On the market side the sales people gather information and on the basis of this information they further plan and improve their strategies. AV AV AV AV AV AV

Checking of the designated area, its sale, volume and growth. Calculation of daily sales achievements on monthly target basis Location of the poor performance factors and analyzing their cause Finding their solution and getting the approval for its execution. Planning for a schedule for the designated area. Visiting the area according to the plan and reporting it to the higher management



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  On the other hand a constant intention has been given to the competitor¶s activities, strategies and offers. They have been compared with ours and updated according to the environment. Following are the key factors to be noted in respect of the competitor: AV AV AV AV

Discounting, Promotional schemes, empty management, Cash credit, Vehicles injection (etc.) Reporting to the higher authority. Taking action to block the competitors activities and monitoring Our



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 TOT¶s means list of items available in a shop, which helps to sell our product conveniently on priority basis. It is one of the major investments being made by the company. TOT¶s management completely depends upon the Sales force. The factors to be considered are à 

  

 

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AV Data collection about the sale, volume, growth, profitability, size and place of the shop AV Record of all the TOT¶s. Given to the shopkeeper. AV Further plan for the injection of TOT¶s AV Checking all the equipment time by time any removing their complaints 

 
  
 To promote the image of the company and its products, publicity is a major tool. Publicity plays an important role in the promoting the image in the consumer's minds. Publicity involves Banners, posters, signings, gifts and schemes. Publicity budget is spent by focusing the followings. AV Location of the area. AV Arranging the sources and requirements and making priority lists AV Carefully arranging the publicity execution.

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Drop size of a specific area. Tonnage of the vehicle for that specific area. Total operational time management Idle time monitoring and elimination. Calculation of outlet knocks time. Calculation of available knock time for each outlet of a specific area. Define and ideal knock time for an outlet. Setting of a comprehensive plan, by considering all the above factors

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01

Team Members (Marketing & Research Offices/Surveyor)

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The following activities are present in EDS« AV Market Visit (Data Collection about Shops) AV Data Analysis AV Report Preparation V

 
  
 V This activity involves the following tasks to be performed by the marketing department: AV AV AV AV AV AV AV

Counters Wall Chalking Cabins Plastic Sign Board Road Boards Simple Boards Pan flex

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 Special assignments involve the sales promotion schemes verification like under the crown scheme (UTC) and other schemes which the company offers quite often.

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  Internship provides an opportunity to experiment and peruse careers that match academics and personal interests. Internship is an excellent way to gain experience in a career field while enjoying the benefits of a liberal arts education. Internship is an necessary exercise of B.Com(Hons). There are 9 departments in NBC and I went to the Four departments because of shortage of time. The departments where I did my internship are« AV Market Research and Development AV Production AV Post Mix AV Sales and Marketing In these departments I¶ve learnt a lot and have observed the practical implementation of the bookish knowledge with the kindness of cooperative staff and departmental heads. So a brief introduction of my work that I performed in NBC is in the head of ³Work Done by Me´

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During my internship in the Nau-Bahar Bottling Company, Small Industrial Estate Model Town Gujranwala, I really enjoyed to work with the staff of Company, from 26 July to 26 August, 2010 and have a wish to be employee of Nau-Bahar Bottling Company. It was almost impossible to work in all the departments within that limited time. But on my request, the staff of the company provided me the opportunity to work in the different departments for the sake of practical knowledge. I am very grateful HR manager Mr. Xamar Bilal and HR Executive Mr. Basharat Zia that provides me a learning environment in the company. During my internship training I work in following departments 1.V Marketing & Research Department 2.V Production Department 3.V Post Mix Department 4.V Sale Department

I learn a lot of practical things during working in these departments. Working of these departments which I observe during my internship (as I already discussed) is really admirable. Nau-Bahar Bottling Company provided us real time learning and for better sake of practical exposure the head of different departments assigned us some special duties which are as follow.

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V V In first of my internship after my interview with the HR Manger we are sent to the Marketing and Research department and after acquiring basic knowledge of this department, our head of department assigned us two assignments which are as under. AV They said to us that make a comparison between the Products of PEPSI and COKE. AV Analysis of advertisement, Promotion & etc.


VVV  VV We make comparison between the products offered by the PEPSI & COKE. And the difference between the Advertisements and Promotional Activates of the both Companies. These products are« AV AV AV AV

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m  V  V The research method will be in the form of questionnaire survey specially designed to measure our variables.

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V Our targeted population is the end consumer of soft drinks from the age of 16 to 35 within the Gujranwala base. And Shopkeepers as well.

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VV The sample size will be 100 respondents. The selection area of the sample size independent upon the cost and time considerations.

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General Bus Stand Shopkeeper Ruler areas Universities and collages as well.

These areas are selected in order to have a proper mix of high, advantage and low income categories so that our sample can accommodate variability as present in the true population.

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X". If you like Pepsi brand then which soft drink of Pepsi you like more? „V „V „V „V „V

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Which brand¶s sales are high in market? „V   „V   „V ›

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Which brand you prefer more? „V   „V  

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What factors affect your selection of a particular brand?V „V „V „V „V

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       According to the result 70 % respondent said that they world prefer Soft drinks as compare to the Fresh Juices.

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r  In order to understand the soft drink which is mostly used by the consumer we divide it into three categories. AV PEPSI AV COKE AV Others. 50 % of the respondents answer that they like Pepsi 35% said they like coke and the rest of the 15 % said they like the other brands.

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   In order to ask about the different products offered by the Pepsi 80% of the respondents said that they are well aware about the products that are offered by the Pepsi and 20% said no.

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    Pepsi cola is most likely by the people about 35% respondents said that they like Pepsi cola 30% said they like teem 15% said they like Dew and 10% like 7UP and Mirinda respectively.

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    67% of the respondents said the sale of Pepsi is high as compare to others 23% respond Coke and 10% respond others. The reason for the high sale of the Pepsi is the it¶s advertisement.

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         Responding to this question 55% people like to buy the Pepsi and 35% like to buy the Coke and 20% others


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à$à%& r %càr$^ %$à%  After completing our activities in the MRD we shifted into the Production department. For that purpose we spent One week in production department.

Production of beverage is a huge process; it consists upon different activities like AV Water treatment AV Syrup production AV Co2 production AV Production in main shop floor AV Xuality control lab I understand working of these very well as I already discussed besides this Our Assistant Production Manager Mr. Arshad also gave me assignment to discuss various jobs on plant number 3 and also flow of activities & their cycle time which are as follow

  



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   #^à% "1 1. Depallettizing 2. before Uncaser Inspection. 3. Uncasing 4. Straw control 5. Controls before washer 6. Washer operator 7. Washer helper 8. Light inspection 9. Filler conveyor control 10. Filler operator 1.V 11.Filler operator helper 12. Filled inspection 13. Packer operator 14. Palletizing 15. Shell washer operator 16. Shell controls 17. Supervisors

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!  Cycle time: it takes one min to pick 32-35 crates from pallet and put it over the conveyor. What they are doing:

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  Using proper way recording the pressure he can put creates on conveyor so that breakage can be reducing. Work with constant efficiency in full hour is difficult .They pay full attention in first few minutes but not in remaining time,

           To inform the supervisor about the broken pallet

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    V ßV He will separate the dirty & empty bottles ßV Separate unrelated brands ßV Withdrawal of straw ßV Separate the broken bottles £

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ßV Picking crates from pallet. ßV Putting the bottle over the conveyor. ßV Removing empty pallets so that Fork lifter can put another crates of bottle and pick the empty pallets.

Proper look after of conveyer To inform the maintenance officer in case of any fault of conveyer 


 

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2  They prefer to fellow given instruction by management.

The person there sits and watches over the bottles that are not a proper way to look in the crate which contains 24.

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Bottles so their must be another person on the other side .Otherwise quality can not be control when a person gives only 2 seconds per crate.

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ßV He is to put the bottle vertically ßV Separate unrelated brands ßV Separate the broken bottles How to improve the quality

Cycle time: it will 7 times pick crates in one minute and each time 4 crates will be picked up. Therefore 28 crates in one minute will be picked up.

He should look properly in to the bottles so that he can pick up the straw. In case of any fault quickly report to the immediate supervisor Lubrication should be done in time.

Duties: what they are doing?

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ßV There duty is to set time of Machine ßV To operate the sensor system ßV In case of any fault quickly report to the immediate supervisor How to improve the quality? To make the machine efficient proper cleanliness in required. While leaving his lift he must make machine ready to be properly used by the coming person. . 
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 Duties: what they are doing? V ßV He is to withdraw straw from empty bottle ßV He will separate the dirty Broken bottles

He should look properly in to the bottles so that he can pick up the straw. In case of any fault quickly report to the immediate supervisor Lubrication should be done in time.V

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How to Improve Xuality?

Cycle time: washer picks 38 bottles in one turn and in one minute it picks 684 bottles in 8 cycles.

More efficient lights can be used

What they are doing? V He properly put the bottles vertically. Maintain the machine properly.

Supervisor must look after the process more properly and the girl who is not doing work with concentration should be accounted for that.

How to improve the quality? In case of any fault quickly report to the immediate supervisor Lubrication should be done in time. V ) £    He is for help in putting the bottles vertically. 4 #
  
  
 What they are doing? V ßV Wash hands, wear gulfs, caps uniform. ßV Duty changes after 20 minutes ßV He is to withdraw straw from empty bottle ßV He will separate the dirty ßV Broken bottles ßV He is to put the bottle vertically ßV Separate unrelated brands ßV Separate the broken bottles ßV To separate Foaming bottle

Incentive plan should be proper

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 What they are doing He is helper and controls the bottles on line or conveyor. He is also responsible for constant or variable timing of bottle line arrangement Xuality control There trimming of job is very hard so they cannot proper concentrate the job. There pay is same to the new or fresh worker which gives them a lot of disgranceness. There should be a plan of leave the filler operator and arrange the alternative employees for emergency cases. 
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 What they are doing? ßV Properly check the plant to remove the fault. ßV If there is any fault he should informed the mechanical operator.

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 &  ßV He check the level of water in the bottle ßV He also controls the level of water in bottle by setting the Valve. ßV He also liable to see the line arrangement of bottle at a time may be one or more. ßV Properly check the van tube and cone washer. ßV Wash the filler tank before changing any tank. ßV Informed the water treatment of provide the water as well the syrup department for syrup and ammonia department for cool gas. How the improve the Xuality? There trimming of job is very hard so they cannot proper concentrate the job. There pay is same to the new or fresh worker which gives them a lot of disgrace ness. There should be a plan of leave the filler operator and arrange the alternative employees for emergency cases.  &  
   Same duties as operator Just difference to stay on Conveyor not on Fuller Machine

What they are doing? V ßV Wash hands, wear gulfs, caps uniform. ßV Duty changes after 20 minutes ßV He will separate the dirty ßV Broken bottles ßV He is to put the bottle vertically ßV Separate unrelated brands ßV Separate the broken bottles ßV To separate Foaming bottle ßV Check low high level How to improve quality? More efficient laser lights can be used Incentive plan should be proper Supervisor must look after the process more properly and the girl who is not doing work with concentration should be accounted for that. 1   
 What they are doing? ßV He is to check the efficiency of machine. ßV Control the machine work properly and making in time actions to handle all operations. ßV In case of any fault quickly inform supervisor.

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!  Cycle time: he puts 50 crates on pallet in 2 minute. What they are doing? Picking the filled crates from conveyor and putt on plat How to improve the quality? To impose pressure to avoid brakeage of bottles ü  +  
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 These two boys bring the shell over the packer machine Ensures the supply of shells according to the need

)   What they are doing? ßV To keep data of attendance of all the employees of specific plant. ßV To count that crate is full with 24 bottles ßV To keep cleanliness ßV Check and balance

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   1. Lack of space. 2. Lack of labor. 3. Lack of active supervision. 4. Lack of control by sales and distribution over quality of empties. 5. Employees on daily wages are of low quality. 6. No process for producing acceptable empties. 7. Redefining job of empty godown (delivery of acceptable empties from warehouses for production).  &
  1. Routing between empties to the line is not being managed. 2. Cycle time is not being optimized. 3. Feeding logic is not rationalized. 4. Space is not optimized. 5. Ready backlog of empties is not optimized. 6. No proper operational procedures. 7. No traffic control. 8. No correlation between work load and resources. r 
!   1. No customer-supplier relationship implemented.

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   1. No job description. 2. Different tasks assigned to workers instead of one standard. 3. The notion of an acceptable bottle is not properly defined to the workers. &   1. SOP not cross functionally agreed, communicated and supervised.   
  1. Lacks overall authority. 2. No real role in reporting. 3. Performance not being evaluated. No job description; function does not exist on paper. 4. Lack of recognition. 5. Area of supervision too large (2 for 5 lines)


!   1. Input / output control left to subcontractors.

 
   1. No preventive maintenance or compliance to. 2. Unavailability of quality equipment and materials required for maintenance (parts). 3. No proper supervision and overall maintenance policy.


  Allocating areas for SKUs (marking & logic) Defining frequency of lifters: unloading time, sorting time, and delivery time (scheduling logic of empty godown ± both areas) Arrangement for unacceptable empties (far from good empties or other godown) Defining role of each empty godown (specific roles) Equipment required for converting bad empty to good empty (conveyors, tubs, water hoses, etc.)

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%cr$^ %$à% Our 1st day at post mix department we meet with the Assistant Manager Mr. Shafat and the sale executive Mr. Imran. After the introduction whit these persons they give us brief introduction about the Post Mix department and about there activates. We visited the contractor of NBC who makes the Farms for machines. After that we visited the different customers of the Post mix with Mr. Imran, and makes deals with them. We were assigned to prepare a detailed report about the post mix department regarding its functions, operations and services.

The post mix department is responsible for installation, maintenance and filling of fountain fresh (post mix) machine in five districts of Gujranwala franchise

Dispensing is today's "action package" carbonated soft drink in POST -MIX and PREMIX forms, coupled with compact, high volume, refrigerated dispensing equipment, represent convenience and increased profits for dealers and profit opportunities for the bottler. There has been a little growth in the POST-MIX/PRE-MIX dispensing area in the Pakistani Beverage Market until the 1994's. But now it has grown a lot due to the following factors. AV Pressure on retailers to improve selling methods and techniques. AV Rapid increases in the volume of soft drink consumption in outlets with storage remaining limited.

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^ 5$% Dispensing market varies from country to in size and types of out let. The title on premise identifies any out left where product can be purchased with or without food for consumption on or near the premises.

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The On-Premise market is one of the most markets in a Bottlers franchise. Its importance in the continued growth and success of the Bottlers business cannot be under estimated in its effects on: $ $ $ $ 

Profitability Consumer awareness Consumer sampling Impact on take home sales

$ $ $

Volume growth Product Visibility Chilled product sales

%c^cà$ Post Mix machine is U.S. made and it has following main components. $ $ $

Water Tank Cooling system Syrup tank(s)

$ $ $

Congesture Wolves CO2 tank

Post Mix Department installs machine at any suitable place with the cash security of Rs, 30,000. Along with Post Mix machine, they also provide counter, water tank, water filter(s), disposable glasses, disposable plates, machine maintenance and service. The cooling system is almost like refrigerator or fridge cooling system. However gas cylinders are attached to the machine for gas mixing. Syrup and water mix-up happens in wolves¶ at-4 C .So the customer gets fresh, cool product in no time. The water used in fountain fresh machines is acquired from locally available source; it is stored in water tank and filtered once, twice or thrice depending on the purity of the water. With one syrup tank of PEPSI, TEAM and 7'up, equivalent of 19 cases standard bottle is obtained, while syrup cylinder of MIRINDA has the capacity of providing equivalent of 16 cases standard product.

Until now total 122 has been installed in different districts and approx. 114 are working while others needs repair. There is further demand of about 100 machines

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The syrup mixed with water and CO2 at the customer account. POST-MIX containers can be bifurcated in Transfer Tank.

The Post Mix system differs slightly in principle from the PRE-mix system. The difference is related to the way the finished beverage is produced for sale to the consumer. The bottle fill the

beverage syrup into stainless steel tanks at production plant and transport the tanks to retail outlets. The operation of POST -MIX system is as follows.

Compressed CO2 Gas flows from the storage cylinder through gas a pressure regulator where it is reduced to the working pressure of the carbonator, then through a pressure relief valve and back flow check valve to a juncture where the CO2 line gets divided. One segment going to secondary regulators and the other to carbonators and the other to carbonator tanks.

The flow of CO2 from the secondary regulators goes to the syrup containers. Syrup flows from the containers to the refrigeration unit and then to the dispensing valve. The CO2 gas directed to the carbonator assembly enter a small capacity tank which contains potable water automatically controlled to a predetermined level in addition to the tank. Its safety valve, the carbonator assembly includes a motor driven water pump to force the potable water into the tank against the CO2 pressure. The carbonated water from the carbonator.

Connect dispenser to a separate outlet. Turn power switch ON. Thoroughly flush all incoming product lines before connecting them to the dispenser. Turn on the water supply and allow the carbonator to fill completely. Lift relief valve ring until water flows from relief valve openings. Reliefs ring and allow closing.

Turn on CO2 gas and adjust regulator to 75 psi.

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Activate a valve until pump starts. Close valve and allow pump to cycle. Dispense drinks from each valve to purge and remaining sanitizer from the syrup lines and establish quality carbonation in the carbonator.

% ^à&$ %^à5 The most common packaging from for both PRE-MIX and Post Mix product is the Stainless Steel Tank. This tank comes as either a single entry or double entry system. Each has specific advantages and disadvantages. Both PRE-MIX and Post Mix product can be stored in either single or double entry system

r #$$à% %^à5 Double entry tanks have separate gas inlet and liquid outlet plugs. The standard double entry tank size can hold 18 Liters of product. However the double entry tanks are also available in other sizes.

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%^à5^àr#càr$  $X c $$à% One question the reader will need to ask is the ratio between tanks and cylinders per units purchased. The answer is dependent on these factors:

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The length of distribution chains. The sales volume per outlet. The product Mix ( some flavors move faster than others ) Frequency of calls. Control of stock levels.

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Outlet Machine Stock Outlet Reserve Stock Factory Shipping Stock Factory Production Filling

Total: -

4 Tanks 1 Tanks 3 Tanks 2 Tanks

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r$^ %$à%% % $ In a simple way, the department can be considered to have four main functions.

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Security Deposit Receipt. Legal Agreement papers. Installation site sheet Installation & pick up order Xuality control functions.

    AV Preventive maintenance card AV Wastage Record. Ã 

  

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AV Complaints log. AV Spares usage Record AV Xuality control & sanitation.

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Daily sale & stock report Issue / Collection slip. Future needs Technical Development. Repair Section Store Section


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  1.V 2.V 3.V 4.V 5.V 6.V 7.V 8.V 9.V

Customer Service. Conducting Annual surveys of accounts. Preparing a sales plan for growth in conjunction with the Post Mix Manager. Grouping accounts into geographic routes for delivery Helps in selection of sales man cum technicians. New outlet development. Existing outlet development. Merchandising 9. Xuality checking



  
   Dispensing equipment is very expensive and therefore every care must be taken to ensure that the outlet have proper annual yield. As with any installation of Post-Mix equipment, it is important to first undertake a site survey. Until this is done it is not possible to ascertain the equipment required. The points that need to be checked are«

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Volume through put. Type of unit required & space for product tanks Construction, alteration and other details. Water and electrical requirements. General Details and deliveries. Proper space for air circulation. Dealer and staff are trained or not.

The machine is normally installed in parks, shopping centers, college canteens, ice-cream parlors, busy roads, burger comers etc. The department is having five vehicles for visits of each machine after every two days. Different routes are planned in various areas. With every route/vehicle, there is a technician, driver and helper. The purpose of the route is to replace empty syrup tank, cleaning and maintenance work of machine and resolve any complaint. Special routes are arranged in case of urgent complaint or immediate syrup tank requirement. The technician also performs the job of salesman. Cylinders are delivered on cash and it is responsibility of technician to collect cash and later submit it at cash office. During the route, they have to arrange their meal for which no allowance is given. Technician s get a commission of Rs. 2.50 per cylinder sale. Currently sales

Officer is in charge of the post mix department and performs his job as well. Various forms/documents/reports used in the department are: AV AV AV AV AV AV AV AV AV AV AV

Post Mix installation/removal orders Duty slip Overtime register Main store requisition Daily complaint register Daily technician report Part/outlet wise sales report Requisition for publicity Daily post mix report Individual technician files Party wise profiles

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   There is job dissatisfaction and very low motivation on the staff due to:

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Low salary Daily allowance has been eliminated Overtime is rewarded in terms of holidays not in monetary terms. According to technicians, they normally do not get a chance of making allowed vacations due to workload so the extra holidays are of no use for them. Higher positions are filled from outside, people within the department should be promoted to the chief technician and sales supervisor level. Technicians perform the responsibility of salesman for which they get just Rs. 2.50 per cylinder that is very low. Computer is present in the S.O. office but no one in the department is really qualified to get use of it. Sales targets are set without the consent of staff. Post Mix staff has no knowledge of ISO. During the route riding, I observed following points AV x     
       

 


 
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AV The group should move with full preparation i.e. all required slips, necessary tools, tested equipment. AV The routes must leave at least till 0:30 A.M. AV The vehicles must be fit and available on time. It is in their best interest and makes their job safe, convenient and speedy. AV The new machines are not available for installation. Used machines and counters make shopkeepers unhappy. AV The behavior of the staff with shopkeepers is generally good. The outlet owners have the Post Mix office number complaints and the response is efficient. Ã 

  

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$%cà Fountain fresh department is an area which requires much more attention. Though currently it is working with its capacity and covering five districts with a smart staff. The organization should take it as a SBU and concentrate on it because of AV AV AV AV

High expected growth PEPSI has currently no competition in this area No problem of empty It does not requires a huge plant setup and works with simple setup and very low overhead AV No chance of fake bottle So the sales can be increased dramatically by better management and boosting up Post Mix department.

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 The last week we spend in the sale department. After basic Introduction about Sales¶ department and Distribution Head Mr. Hussain Ali Sehgal. He gives us brief history of the sale and distribution and way of distribution by NBC. There are 2 types of sales System« AV TU (Territory University) AV Non TU (Non Territory University)

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  A system of distribution in which the company main focus is on the consumer because the consumer is the most important and the role of middle man is abolished. Now CR deals in places of middleman.

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  A system of distribution in which company give to manufacturer and manufacturer gives to distributer and distributer give to the retailer and finally product reaches to the final consumer. Company does not know about their consumer. Working of the Sales force of the NBC« AV AV AV AV AV

2-3 Customer representative work under the supervision of Area development Manager 2-3 Area development Manager work under the supervision of the Unit Manager 1 Unit manager control the 1 city 2-4 Unit manager are controlled by the Sales Development Manager 5 Sales Development Manager Supervised by the Manager

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NBC have a total 5 Sales Development manager. And NBC is 50% TU based and 50% Non TU based

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Muridke Kamoki Hafizabad Daska and Outstation.

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Shekhupura Shadra Gujranwala Gujrat Jehlum Sialkot



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 They give us assignment to conduct a market survey for this purpose we make two type of questionnaires; Consumer Xuestionnaire, Retailer Xuestionnaire.

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Name:_________

Gender:___________

1.V What is your age? a)15-24 b)25-34 c)35-44 d) 45-54 e) 55 and above 2.V Which soft drink brand do you prefer? a) Pepsi b) Coca Cola c) Gourmet d) Others 3.V Why you prefer the above mention brand? a) Prices b) Taste c) Availability d) Status 4.V Which drink you prefer of this brand? __________ 5.V How often do you purchase soft drink? a) Daily b) Weekly c) Twice a Month d) Monthly 6.V How much you drink? a) 1-3 b) 4-6 c) 7 and above 7.V Which pack do you mostly purchase? a)250ml b) 300ml c)500ml d) 1 liter e)1.25 liter f) 1.5 liter g) 2.25ml 8.V Which juice do you like? a)Shezan b)Slice c)Splash d)Benz e)Nestle 9.V Why you give preference to this juice? a)Healthy b)Price c)Taste d)availability e) Status 10.VDo you drink mineral water? a)yes b) No c)Occasionally 11.VWhich brand of mineral water do you prefer? a)Nestle b)Aquafina c)Kinley d)Sufi e) Others 12.VWhy you prefer above mention brand? a)Price b)Xuality c) Availability 13.VDoes your preferred brand easily available at your door step? a)Yes b)No 14.VDo you like the advertisement of your preferred brand? a)Yes b)No 15.VWhich other brand advertisement you like? ____________________________________ 16.VReasons of liking the advertisement? Ã 

  

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________________________________________________________________________ ________________________________________________________________________ __________________________________________________________________


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   Shop Name: _______________ Location______________________ 1.V Which brand of soft drink you have? a)V Pepsi b) Coke c)Gourmet d) A and B e) Others 2.V Which brand customers demand from you? a)V Pepsi b) Coke c) Gourmet d) Others 3.V In which pack? a)250ml b) 300ml c)500ml d) 1 liter e)1.25 liter f) 1.5 liter g) 2.25ml 4.V Which brand you prefer for customer? a)V Pepsi b) Coke c) Gourmet d) Others 5.V In which pack? a)250ml b) 300ml c)500ml d) 1 liter e)1.25 liter f) 1.5 liter g) 2.25ml 6.V Reason of preference? a) Margins b) Investment by Company c) Demand by Customer d) If others Specify? 7.V Which age group people purchase soft drink from u? a)12-18 b)18-33 c) 33-45 d)45 and above 8.V On a Scale of 1-5 which product of this brand is mostly selling by you? 1) __________ 2) _________ 3)_________ 4)_________ 5) __________ 9.V Which age group people Purchase juices from you? a)12-18 b)18-33 c) 33-45 d)45 and above 10.VWhich juice Is mostly demanded by the Customer? a)Shezan b)Slice c)Splash d)Benz e)Nestle 11.VWhat would you prefer for Customer? a)Shezan b)Slice c)Splash d)Benz e)Nestle 12.VWhy?

______________________________________________________________________________ _______

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As it is discussed earlier that the in sales department I was assigned a market survey regarding advertisement, demand market share among beverages. For the attainment of this purpose we developed 2 different questionnaires to collect the opinions of the retailers and consumer. Those questionnaires are pasted in this report. Our sample size was 100. We went to the individual retailers and consumer to get the particular information. After getting the filled questionnaires I came to know that the demand of Coke in young generation is high with respect to Pepsi because of its taste and quality while in rural area the Pepsi is more popular than coke. From retailers view point at the present times the Pepsi have the high popularity and demand but they consider that in the near future the coke will become the market leader in beverage industry because of change in preference of people day by day. Now regarding advertisement the Pepsi¶s advertisement is high in comparison with coke. Pepsi Co.¶s target is to hit the common man while coke is highly status conscious as well consumer like the advertisement of Pepsi because of it day to day innovative adds as we can see the add of Mountain Dew. As we consider the juices, recently Pepsi Co. introduced its juice ³Slice´ which has a strong impact on other juices market. It snatched the share of Shezan (old brand) as well. Slice has its low availability but high demand. NBC considering this gap among demand and supply seriously and planning to minimize it in the near future. The coke has also introduced its juice names ³Splash´ to compete in market but badly failed. It also introduced its another soft drink names 3G against Mountain Dew but it is still not in the position to attract the market as compare to Mountain Dew.



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   "Financial statement analysis is the process of identifying of financial strengths and weaknesses of the firm by properly establishing relationship between the items of the balance sheet and the profit & loss account," and it is done through ratio analysis.


 
 ³In this study we analysis the proportional change in two years´. Here the comparative study of 2008 with 2009 done then graphically represents the Change between two years.


^   Ratio means ³one number expressed in term of another a ratio is statistical yardstick by mean of which relationship between two or various figures can be compared or measured. Here we are going to explain the ratio analysis of PepsiCo Inc, and Subsidiaries which is little bit different from other organizations. &  
   

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4 $43251 (20351) 22900 (15877) (64) 6959 374 (329) 41 7045 (1879) 5166 (24) 5142

3.81 3.77

3.26 3.21

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$ 464 8127 165 8756 7400 5591 659 22406

$ 369 8273 145 8787 7858 6541 226 23412

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30 351 30638 (4694) (14122) 12203 476 12582 1üèè.

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 Current Ratio 1.44 1.23 Xuick Ratio 1.14 0.94 Absolute Liquid Ratio 1.00 0.79 Working Capital 3815000 2019000 




Good Good Good Good

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Debt Ratio Time Interest Earned Ratio

0.56 0.65 Good 21.18 22.29 Poor

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 The Ratio which is used to indicates the overall profitability of the firm. As a group, these measures enables the analyst to evaluate the firm¶s profit with respect to a given level of sales, a certain level of assets, or the owner¶s investments.  
 

 Ratios

Year 2009

Year 2008

Comments

Gross Profit Ratio Operating Profit ratio Net Profit Ratio Earning Per Share Return on Equity Return on Total Assets

53.50% 18.60% 13.83% 3.33 35.16% 14.92%

52.95% 16.10% 11.94% 2.88 42.14% 14.28%

Good Good Good Good Poor Good

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  Measure the speed with which various accounts are converted into sales or cash-inflow or outflow. ^

 
 Ratios

Year 2009

Year 2008

Comments

Inventory Turnover 7.68 Times 8.07 Times Poor Average Collection period 38.50 Days 39 Days Good Total Assets turnover Ratio 1.08 1.20 Poor

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 Relate a firm¶s market value, as measured by its current share price, to a certain accounting values. 
 
 Ratios

Year 2009

Year 2008

Comments

Price Earning Ratio 15.02 24.71 Poor Market/ Book Ratio 3.33 2.88 Good

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100 100 100 100 100 100 100 100

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1.16 20.39 0.41 21.97 17.57 14.03 1.65 56.22

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0.08 0.97 85.11 (13.04) 39.23 33.90 1.32 34.95 



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£%^  SWOT analysis means the analysis of internal and external environment. Internal environment refers towards the strengths and weaknesses of an organization while external environment refers towards the opportunities and threats. We conducted the SWOT analysis of NBC which is given below«


 
  



  The strategies related production and supply of their product are really admirable and these strategies play a vital role in capturing the market share. 
 
   Pepsi Co. creates its good reputation in the market as compare to other brands and consumers positioning is high. $,   


 Pepsi Co. has well experienced, competent and committed staff in marketing department with high marketing skills and because of this advantage they are grasping the high market share. & r



  Differentiation is a tool which plays a vital role for success in the competition and NBC always prefer to be different from its competitors.   
+
 Their domestic organization achieved revenue growth from a healthy pricing environment, strong field execution, and effective innovation as their diet, water and flavor portfolios partially compensate a continued shift away from their Pepsi trademark. Revenue growth and cost management offset a relatively more volatile raw material cost environment. The profitability of their international business à 

  

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continued to improve and it has become a more significant contributor to their performance.

  To increase its popularity and awareness among people the Pepsi sponsors cricket matches which plays a vital role in its promotions. 
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 Pepsi Co. search strong, experienced, devoted and loyal people. Basic requirement of them is financially strong people, devoted with product, loyal with company and involve in their business.

£     à c 

  There is no proper structure within the organization like work space problems etc due to which employees got exhausted. #+£  
 Low wages for the employees and the other staff with respect to their main competitor Coke.  
  
 There are so many conflicts and use of politics inside the organization but management is not taking any serious actions about it. & + c 
  NBC offer fewer incentives with respect to the Coke to their retailers and distributors.  
 r   Production is good but the have high rate of problems in filling such as maintenance of level of liquid in filling etc.

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 $  Pepsi Co. has the opportunity of getting more satisfaction of the customer by offering the lower cost products in comparison with its competitors or by providing the high quality, innovative products to its customer as well as the by the quick responsiveness.





  
 
 
 

Pepsi Cola strives to create value for their consumers, customers, bottlers and the community. They believe their success depends on their ability to satisfy their beverage consumption demands and their ability to add value for their customers. Nevertheless, attaining efficiency, quality, innovation, and responsiveness to customers requires a strategic plan. 
 
 

  Pepsi Co.¶s brands are moving in more than 200 countries. Pepsi Co. has the opportunity to expand its products in the countries where it is not performing its functions as well as by providing the high quality product to the existing customer to retain them. 
 

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  As Pepsi is a well known brand in all over the Pakistan so it also has the opportunity to create its value and to attract the customer by offering extra incentives to the retailers and specially consumers.





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 Pepsi Co. has the threat of its competitor which is putting its best to get the maximum customer satisfaction and to maximize its profits by its active and keen management. à +$
   It is also facing the threats of newly introduced beverages in the market such as Gourmet, Amrat and Fizz etc. They are capturing market share up to their best which is not in the favor of Pepsi Co.





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is not participative because of the group think, their own priorities and

politics within the NBC. The company should use the participative management system and eliminate the other factors by having a strong and proper check in order to increase the job satisfaction level of employees. AV Company management has to put its all efforts to change the prevailing culture of the Co. to avoid the mentioned problems such as group think, favoritism, politics etc. AV Employees¶ turnover rate is very high in the organization. Management should take effective actions to reduce it. AV Latest reorganizing efforts are necessary to make it cost effective also to meet the current needs of modern environment. AV To attract the customer in the future, NBC have to make extensive efforts by offering extra incentives to retailers and consumers. AV The infrastructure of the company is another thing which needs to be improved which should provide a relaxed working environment to the labor and other staff. AV The procedure of taking services from the company must be made easier and straight forward not involving long difficult procedure for simple tasks.

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    After going through the whole period of internship as an internee I¶ve observed so many professional activities and learnt as well. This report is basically is a brief explanation of the activities I¶ve observed and learnt from the NBC. NBC is a professional organization with very cooperative staff which really helps the internees and newly entered employees to make them aware about the organization. As I mentioned earlier in this report about department where I¶ve done my internship and staff with whose kind cooperation I¶ve seen the practical implementation of the bookish knowledge. I also learn that how to perform the duties in the meaningful ways by accomplishing my assignments given by the concerning departments heads and their executives. They were also there to guide me in the ambiguities.

Market and Research Department where I spent one week is a memorable time where Ass. Manager Marketing Services Mr. Mahmood Ahmed really gave us a tough time about preparing an analysis based presentation regarding competition among Pepsi, Coke and other soft drink brands.

Similarly in the Production Dept. we learnt that how the raw material including water, syrup and sugar are mixed. We also assigned an assignment about calculating the time of an empty from shipping department to the production until it is not ready to use by the consumer (filling time).

And then in the Post Mix and Sales & Marketing departments assigned us the preparation of reports about these departments after giving us the relevant information about these. These reports are dispatched in this report.

Overall I am very satisfied with my internship in Pepsi because now I really have some knowledge about the practical field and experience as well.

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" Organization that help other organizations to sell their goods or services to the customers. r 
  
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 " A deliberate arrangement of the people to accomplish some specific purpose. 
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