Internship project of KIRLOSKAR ELECTRIC COMPANY LTD

June 10, 2016 | Author: Geethakrishna Geethu | Category: Types, Research, Business & Economics
Share Embed Donate


Short Description

INTRODUCTION, INDUSTRY PROFILE, COMPANY PROFILE, PRODUCT PROFILE, FINANCE, HR, MARKETING, ENGINEERING DEPTS, FINDINGS &a...

Description

A REPORT ON ORGANISATION STUDY AT KIRLOSKAR ELECTRICALS LIMITED

Submitted in partial fulfillment for the requirements for the award in

MASTER OF BUSINESS ADMINISTRATION BANGALORE UNIVERSITY BY GEETHA.B (09P6CMA017) Under the Guidance of Prof. B H A G Y A R A T H N A.R

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

AFFILIATED TO BANGALORE UNIVERSITY - APPROVED BY AICTE NEW DELHI RECOGNISED BY GOVERNMENT OF KARNATAKA

STUDENT DECLARATION

I hereby declare that the “Internship report on Organisation Study” at KIRLOSKAR ELECTRIC COMPANY LTD, Govenhalli is a record of independent work carried out by me, towards partial fulfilment of the requirements for MBA course of Bangalore University at Community Institute of Management Studies. This has not been submitted in part or full towards any other degree or Diploma of any other Institute or University.

PLACE: BANGALORE DATE:

GEETHA.B (09P6CMA017)

ACKNOWLEDGEMENT

Words are indeed inadequate to convey my deep sense of gratitude to everybody. This project is an outcome of all the efforts and co-ordination of various people. First and foremost, I express my sincere and heartful thanks to DR. B.S. SURESH BABU , MBA Phd Honarable Director Department of MBA for the giving me an opportunity to do this project. I am also grateful to the esteemed organisation KIRLOSKAR ELECTRIC COMPANY LTD co-operation during my project. An all the faculty who provided full support in completing this project successfully. I would be afflicting myself if I do not profess my sincere appreciation to my dearest parents, sister and friends who helped me in every step.

PLACE: BANGALORE

GEETHA.B

DATE:

(09P6CMA017)

CONTENTS

CHAPTER NUMBER

1 2

• • • •

TITLE OF THE CHAPTER

PAGE NUMBER

INTRODUCTION

1-10

INDUSTRY PROFILE COMPANY PROFILE PRODUCT PROFILE VISION/MISSION

11-13 14-32 33-38 39-40

3

KEY FUNCTIONAL DEPARTMENTS • • • •

• •

HUMAN RESOURCE DEPARTMENT ENGINEERING DEPARTMENT PRODUCTION DEPARTMENT MAINTENANCE & QUALITY ASSURANCE DEPARTMENT MARKETING DEPARTMENT FINANCE DEPARTMENT

41 42-50

51-52

53-63

64-69

70-76

77-81

4

SWOT ANALYSIS

82-83

5

FINDINGS

84

6

SUGGESTIONS

85

7

CONCLUSION

86-87

BIBLIOGRAPHY

88

ANNEXURE

INDUSTRIAL ANALYSIS: Revolution or analysis of electric industriesLike every other industrial sector in India, the Indian Electrical/Electronics Industry too is slowly emerging from out of its "protective cover". For far too long has Indian Industry remained shackled and consequently inward looking. Over the past fifty years there was no exposure to global players and competition, with the result that the Industry grew up in a sheltered environment, dependent on the Government for everything, from licenses to protection to tariffs. Each one of these interventions was aimed at securing protection for oneself and ensuring growth of one’s own organization at the cost of industry and the nation at large. Lack of global competition encouraged a "cost plus" approach, where every conceivable cost increase was passed on to the customer. There was thus no motivation to reduce cost. With deli censing, decontrol and deregulation, Indian Industry has suddenly been exposed to global competition. Since last decade, India has witnessed what global players have achieved and what they are capable of achieving. We are becoming aware of competition on our turf. In this scenario, every company complains of increased competition, lower order books and shrinking margins. The Indian Electrical/Electronics Industry is of course further besieged by the fact that there is a dearth of business on account of lack of investment in the power infrastructure. Many organizations in this industry are looking overseas to develop the export markets owing to reduced demand at home. At the outset, it must be stated that the reduced domestic demand is at best a temporary phenomenon. The power sector in India is bound to grow and this will undoubtedly boost demand from the Utilities, quite apart from the industrial demand which will continue to grow with increased industrial output. The poor financial health of the SEBs is however a damper that cannot be wished away in the short term. This will continue to plague corporate in the Electrical Industry, until the SEB restructuring and unbundling brings a turnaround in the medium term.

INTRODUCTION TO SECTOR The Installed Generating Capacity in the country which was only 1,358 MW at the time of Independence has reached a level of 1,27,673 MW, comprising 83,982 MW thermal, 33,600 MW hydro, 3,900 MW nuclear and 6191 MW from wind and other renewable energy sources.

Products produced by the KIRLOSKER Electric Co., 3 core submersible flat cables, 3 Point Locking Mechanism, AC boxes, ac contactor, Ac Drives, Ac Motors, AC plug & Sockets, ac-dc switching power supply, ac panels ,Actuators ,Adapters, agricultural pump sets, air break switches, aluminum chokes, alternators , Aluminum Compact Chokes, aluminum crepe paper, Amplifiers , Analog & Digital Temperature Controllers, anchor switches & accessories.

COMPETITORS:

ABB

Havel s India

HBL Power

EMCO

NUMERIC POWER

HONDA SIEL

Crompton Greave BHARATH BIJLEE

Techno Electric EASUN REYRL

ORGANISATION STUDY

GROWTH RATE OF INDUSTRY: The growth that the company has witnessed over the past five years has been sustained in a strong and steady way. After completing the restructuring activities in 2004, the company has grown to its highest ever turnover of Rs. 728 Crores with a profit after tax of Rs. 23.7 Crores in 2007-2008. These correspond to a growth rate of 23% in turnover and a 32% in profit. CUSTOMERS OF THE INDUSTRY: Pump applications, Fan Applications, Compressor Applications, Crusher Applications, Ball Mill, Blower Application, Prime mover for Conveyers, Crane Applications, Fibrizer Applications in Sugar Mills, Cement mills, Steel Rerolling Mills, Telecom, Service Industry (Banks, Ins, Fin), Retail Chains, Hospitality, Health Care, Govt. Departments, Railways Utilities, Defense, Para Military, Rubber, Plastic, Textile, Paper, Printing, Agriculture, Commercial establishment utilities, Petro Chemicals, Fertilizer, Nuclear, Automobile, Marine, Defense, Power Co Generation Projects, Wind Energy Infrastructure, IT, Engineering Companies, Contractors, Dealers, Project Houses, Test Rig, Institutions: Banks, LIC, CPWD, MES, Ports, Power, Airports, Builders, GOVT Agencies, Industries, Chemical, Pharma, Crane & Elevator. STAKEHOLDERS OF THE INDUSTRY: The Audit Committee consists of five independent Non-Executive Directors. The terms of reference to the Audit Committee cover the areas mentioned under Clause 49 of the Listing Agreement and Section 292A of the Companies Act 1956, besides some other functions as referred to it by the Board of Directors.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 2

ORGANISATION STUDY

Name Of Director

Category

Mr. S.N.Agarwal Mr. A.S. Lakshmanan Mr. Anil Kumar Bhandari Mr. Sarosh J Ghandy Mr. V.P.Mahendra

Chairman Member Member Member Member

SHAREHOLDERS The Shareholders/Investors Grievances Committee consisted of three Directors. The terms of reference of Shareholders/Investors Grievances Committee include, interalia, to look into the shareholders and investors complaints regarding transfer of shares, non receipt of balance sheet, non receipt of dividends etc and to redress the same. Name Of Director

Category

Mr. Anil Kumar Bhandari Mr. Vijay R Kirloskar Mr. P.S. Malik

Chairman Member Member

Remuneration Committee The Remuneration Committee consists of following Directors: Name Of Director

Category

Mr. S.N.Agarwal Chairman Mr. A.S. Lakshmanan Member Mr. Anil Kumar Bhandari Member Mr. Sarosh J Ghandy Member Ms. Meena Kirloskar Member KEY SUCCESS FACTOR OF BUSINESS: In the first half of this fiscal year, the manufacturing sector in India has again shown a Healthy performance» Nearly 65 per cent of Manufacturing sectors continue to show Substantial growth, says the ASCON survey Carried out by the Associations Council of the Confederation of Indian Industry (C1I). Distribution and Power Transformers have both Shown a high growth among the Capital Goods Industry. The transformer industry in India is well established with capability to provide state

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 3

ORGANISATION STUDY

Of- the-art equipments. In this issue of Watts Up, we focus on the Growth of the transformer industry with the technical articles covering AVR's and testing related to transformers. The spotlight section takes you to the transformer manufacturing division in Mysore. We have covered the happenings with our vendor's meet and finally, we conclude this issue with a round up of the Kirloskar Electric family.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 4

ORGANISATION STUDY

INTRODUCTION The only constant that we know is that, this world is changing. Change had come to Indian industry like a sweeping tornardo transforming the industrial environment and giving indegeneous industry some very tough standards to measure up to. In this testing situation, only the fittest have the wherewithal to survive. Only the best will thrive. That Kirloskar Electric has not only survived but has grown in confidence, capabilities, range and were scope is a testimony to the inherent strength of its foundation as a company that once set out to revolutionized India’s agricultural sector with value engineering. The difference is in the collective outlook of people trained to look upon every challenge as a platform from which to take giant leaps in quality and performance. And in so doing, to build on core capabilities of power engineering and upgrade them to world standards. The founder of Kirloskar group is late “LAKSHMAN RAO KASHINATH KIRLOSKAR”. He was born in 1886 in a village called GULAHASAR in Belgaum district. He had preference for mechanical from his school days and therefore came to Mumbai and completed a course of technical draftsman ship at JJ school of arts. He started business of selling and repairing the bicycles. Visionary founder Laxman Rao Kirloskar created the first Iron plough for the Indian farmer. His involvement with agriculture led him to make the first pump then the prime movers for the pumps. Since then KEC corporate goal has been to look into the future and engineer products that time would eventually demand.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 5

ORGANISATION STUDY

FOUNDERS

Laxmanrao Kashinath Kirloskar was a successful industrialist, but his chief merit lay in the trail he blazed, for the principle in life he depended upon were his vision and a spirit of pioneering. LAXMAN RAO K KIRLOSKAR, Founder, Kirloskar Group of Companies

Ravindra L. Kirloskar was the youngest son of Laxmanrao and Radhabhai Kirloskar, who later headed KEC operations. Having a degree in Electrical Engineering from the Worcester Polytechnic Institute, U.S.A. he began his professional career in Kirloskar Brothers. In 1942 he designed and built India's first Electric motor at Kirloskarwadi with his colleague N.K.Joshi. He guided us to the highest level of quality...

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 6

ORGANISATION STUDY

"Quality must go beyond standard tests and procedures. It must be equated with self respect and personal pride." Ravi L Kirloskar, second – generation entrepreneur, son of the visionary, built a bank of prime technological skills and capabilities. And a state of art facility that has since then continuously reinvented itself to meet the changing demands of a changing market – just that one step ahead of time. With long years of innovative application behind it, Kirloskar Electric finds itself completely capable of delivering a range of custom engineered products that meet and exceed global standards at very competitive prices. Moving smoothly from agricultural sector to industry, to transport, to defense, to power generation, Kirloskar Electric products have had more than a significant contribution to make to India’s rapidly evolving economy. RAVINDRA L. KIRLOSKAR , Founder, Kirloskar Group of Companies

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 7

ORGANISATION STUDY

INDUSRTY PROFILE Heavy industry in India comprises of heavy engineering industry, machine tool industry, industrial machinery and auto industry. These industries provide goods and services for almost all sectors of the economy, including power, rail and road transport. The machine building industry caters to the requirements of equipment for basic industries such as steel, non-ferrous metals, fertilisers, refineries, petrochemicals, shipping, paper, cement, sugar etc.

HEAVY ELECTRICAL INDUSTRY Heavy electrical industry covers power generation, transmission and distribution and utilization equipments. These include turbo generators, boilers, various types of turbines, transformers, switchgears and other allied items. Majority of the products are manufactured by heavy electrical industry in the country. Some major areas where these are used are the multi core projects for power generation including nuclear power stations, petrochemical complexes, chemical plants, integrated steel plants, nonferrous metal units, etc. India is the only developing country besides china which produces a full range of electric power generation and transmission equipment. The industry has been upgrading the existing technology and is now capable of taking up turnkey contracts also for exports markets. Foreign collaborations are allowed with 100 percent FDI. The country is planning to add 150000 MW power generation’s capacities in the next ten years this will generate substantial demand for heavy electrical equipments. The heavy electrical industry is capable of manufacturing transmission and distribution equipment up to 400 KV AC and high voltage DC. The industries has taken up the work of up gradation and transmission to the next higher voltage system of 765 KV facilities to and have upgraded their manufacturing facilities to supply 765 KV class transformers, reactors, CTS, CVT, bushing, insulators, etc. The investment in R & D by the electrical industry is the largest in the corporate sector in India. Large electrical equipment used in steel plants, petrochemicals complexes and other such heavy industries is also being manufactured in the country.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 8

ORGANISATION STUDY

The domestic heavy electrical equipment manufacturers are making use of the developments of the global market with respect to product designs and upgrading of manufacturing and testing facilities. The heavy electrical industry has established its reference in the global arena also. These encompass thermal, hydro and gas based power plants, substation projects, and rehabilitation. Projects, besides a wide variety of products like transformers, photo voltaic equipments, insulators, switchgears, motors, etc GENERATOR SETS AC generators manufactured in India are on par with international AC Generators and consistently deliver high quality power with high performance. Domestic manufactures are capable of manufacturing AC generator right from 0.5 KVA to 25000 KVA and above with specified voltage rating.

TRANSFORMERS The industry has the capacity of manufacture whole range of power and distribution transformers including the REC rating of 25, 53, and 100 KVA and also the extra high voltage range of 400 KV, 600 KVA.

SWITCHGEAR AND CONTROL GEAR In India, the entire range of circuit breakers from bulk oil, minimum oil, air blast, vacuum to SF6 are manufactured to standard specification for the benefit of customers, the ranges of products produced cover the entire voltage range for 240V to 800KV, switchgear and control gear, MCBs, air circuit breakers, switches, rewire able fuses and HRC fuses with their respective fuse bases, holders and starters. The industry is competitive in the field of design and engineering as the skill sets available in the country are relatively less expensive.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 9

ORGANISATION STUDY

HISTORY OF KIRLOSKER ELECTRIC COMPANY: 1888- Engineering Brother Enterprise was established by Mr Lakshman Rao & Mr Kashinath Kirlosker. 1901- India’s first Mechanical Fodder Cutter Machine made. 1904- First Iron ploughs was Invented 1924- Export of Ploughs to Britain begins. 1940- India’s First Vertical Diesel Engine Manufactured. 1942- First AC Induction Motor made in India. 1946- Kirlosker Electric & Kirlosker Oil Engines established. 1949- India’s First 5HP AV1 Engine Manufactured. 1953- India’s First Transformers Manufactured. 1958- First Alternator in India was invented, Kirlosker Pneumatic Company Established. 1964- First Electronic DC Motor Made in India. 1970- Mr. Ravi Kirlosker Appointed as Managing Director. 1973- First Overseas Established In Malaysia. 1984- JV Established for Specialization in Pumps. 1988- Completed 100 years, a Centenary Year. 1991- Established in Singapore. 1992- Kirlosker Ferrous Established. 1993- ISO 9001 Certification. 1994- Mr. Vijay Kirlosker was appointed as Chairman. 2008- Kirlosker acquires LDW, & established in Holland. (Lloyd Dynamo werke in Bremen, Germany.)

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 10

ORGANISATION STUDY

COMPANY PROFILE

NAME OF THE COMPANY

:

KIRLOSKAR ELECTRIC CO LTD

DATE OF ESTABLISHMENT

:

1948

SALES HEAD QUARTER

:

BANGALORE

FACTORY LOCATION

:

GOVENAHALLI, BANGALORE

CONTACT PHONE NUMBER

:

08023374865

AUTHORISED CAPITAL

:

42 CRORES

LAND AND BUILDING AREA

:

16 ACRES & 4.16 ACRES

FINANCIAL YEAR TURNOVER :

245 CRORES

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 11

ORGANISATION STUDY

In 1946, kirloskar limited company was registered as a joint stock company to manufacture electric motors, transformers, generators and other electrical products. The company started its production in 1947. It had its initial collaboration with M/s Brush electrical company USA. The company manufactured its first electric motor in 1948. Now in its sixth decade company manufactures a wide range of AC and DC motors and generators up to 5000kw. Even as the company continues to grow its core business of rotating machinery new horizons have opened up in the field of industrial electronics. Laxman Rao kirloskar (Founder of Kirloskar group) designed the first KIRLOSKAR product the corn plough was mainly aimed to benefit the farmers. This was an innovation far ahead of its time that originated the kirloskar group. The experiments never stopped but followed by the manufacturing hand pumps, mechanized pumps, sugarcane crushers, peanut sellers and other mechanical equipments. All these products brought a great revolution on agriculture in the name of Kirloskar brothers, who were behind every major Kirloskar organisation including Kirloskar electric company.The company has signed licensing agreements with world leaders such as Thron-EMI, Fuji electric and Toshiba among others for the manufacturing of inventors, thirstier, converters and uninterrupted power sources respectively. “The spark of genius innovation continued and ventured on a range of Kirloskar group of companies, which has helped India today”. Kirloskar electric company mission faster excellence in designing, manufacturing the products and services with innovative and challenging initiatives. KEC believes that its strength is derived from its people. The company training programmes for its engineers and continues retraining of its employees gives it a technological and managerial edge. It is

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 12

ORGANISATION STUDY

the strength that allow kirloskar to take successfully any new field it entry to develop its current business and to promote sustained improvements in quality. The company has one of the finest manufacturing facilities, specialized infrastructure for design, manufacture and testing; complementing a very high level of application engineering and total quality concept, contribute to reliability that is trusted in India and Abroad. KEC manufactures following standard and customized range of products for various applications: •

AC Motors



Alternators/ AC Generators



DC Machines



Electronics Switchgears



Traction



Transformers



DG Sets.

KIRLOSKAR ELECTRIC COMPANY AIMS AT: ➢ Manufacturing the quality and leading electrical products with the help of latest international

technology. ➢ The brand name of the quality for electrical product in across the globe. ➢ Kirloskar values are established in gaining excellence in engineering and marketing its

mission successfully. ➢ Ensuring customer satisfaction. ➢ Manufacturing products of highest quality using state of the art technology.

OBJECTIVES OF THE COMPANY:  To provide products of highest quality and value.  To achieve cost effectiveness in machine shops and production process etc.  To invest in the technology to achieve technological excellence and competitive edge.  Commitment for continuous improvement in process, methods productivity and quality.  To develop employee’s mutual trust, respect and training.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 13

ORGANISATION STUDY  To reduce wastage throughout supply chain.  Human resources development.  Quality objective.

The factory plants are located at five places namely: 1. Bangalore rural (Govenhalli, Nelamangala) 2. Hubli 3. Tumkur 4. Mysore 5. pune

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 14

ORGANISATION STUDY

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 15

ORGANISATION STUDY

NATURE OF BUSINESS CARRIED The business carried by the KSL is production of industrial goods viz., A.C motors, D.C motors, generators etc. The KSL produces the motors, generators and transformers in national as well as export to many foreign countries. The KSL Company mainly manufactures heavy volt motors and a generator as per the customer requirements. The company has no competitors for the kind manufacturing. It only faces competition from foreign companies. This company has a kind of monopoly in producing big motors and generators in India. The company has established 5 offices as global centre, which are situated at •

Singapore



Malaysia



Michingan



Germany



Sharjah

BOARD OF DIRECTORS: As on Dec 2009, the Board of Directors of KEC comprises Eleven Directors. The Board consists of the Chairman & Managing Director, who is a promotor Director, Two Executive Directors and Six non-Executive Independent Directors. Details are given below:

Executive- whole time Directors:

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 16

ORGANISATION STUDY

Mr. Vi jay R Kirloskar Chairman and Managing Director

Mr. Malik P.S. Joint Managing Director Non Executive Independent Directors:

Mr. Lakshmanan A.S.

Mr. Agarwal S.N. Mr. Anil Kumar Bhandari Mr. V.P.Mahendra

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 17

ORGANISATION STUDY

Mr. Kamalesh Gandhi

Mr. D.Devender Singh

Ms. Meena Kirloskar

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 18

ORGANISATION STUDY

NAME OF DIRECTORS

CATEGORY OF DIRECTORSHIP

MR. VIJAY KIRLOSKAR

EXECUTIVE-CHAIRMAN & MANAGING DIRECTOR PROMOTER

MR.A.S. LAKSHMANAN

NON EXECUTIVE INDEPENDENT DIRECTOR

MR.S.N. AGARWAL

NON EXECUTIVE INDEPENDENT DIRECTOR

MR.ANIL KUMAR BHANDARI

NON EXECUTIVE INDEPENDENT DIRECTOR

MR.SAROSH J GHANDY

NON EXECUTIVE INDEPENDENT DIRECTOR

MR.V.P.MAHENDRA

NON EXECUTIVE INDEPENDENT DIRECTOR

MR.KAMALESH GANDHI

NON EXECUTIVE INDEPENDENT DIRECTOR

MRS.MYTHILI BALASUBRAMANIAN

NON EXECUTIVE INDEPENDENT DIRECTOR NOMINEE IDBI

MR.RAMESH D DAMLE

NON EXECUTIVE INDEPENDENT DIRECTOR NOMINEE LIC

PROJECTS UNDER TAKEN BY KIRLOSKER ELECTRIC COMPANY: Kirloskar Electric ventured into Projects and Systems Group (PSG) understanding the Potential requirement of the industry.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 19

ORGANISATION STUDY

With state-of-the art manufacturing support, Projects and Systems Group has performed the best winning the challenging and reputed orders all over India. It has provided solutions from the project concept to commissioning by integrating Design, Supply and Installation for large projects.

Switchyards & Power Distribution The central philosophy of PSG is to offer a complete system of Electric Control and Automation that is handled by us as a single source.

Sugar Industry Surplus energy converted into electrical energy.

Cement Industry •

Fuel gases at high temperatures passed through four pre-heater stages.



Temperature is reduced to 150 – 200 degree. •

Fertiliser Industry Co-generation depends on plant specific parameters.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 20

ORGANISATION STUDY

PSG formed this group to meet the challenges of Power Generation using Non-Conventional Energy Sources. PSG has expertise and experience in following main projects: . Micro/Mini & Small Hydel Projects • Co-Generation Projects • Wind Energy Projects • Solar Energy Projects • Gas Based Power Projects • Diesel Based Power Projects • Wave Energy Projects

Steel Industry

High temperature exhaust gases are used for better energy recycling. In association with turbine manufacturers cater to the requirements of the power plants and offer complete electric's like generator and associated controls for diesel, small hydel projects, wind power plants and cogeneration plants. PSG designed and executed complete electrical system for country's first co-generation plant at Tasco Cheyyar, 5MW in Tamil Nadu and The Ugar Sugar, 32MW in Karnataka and thereafter developed many co -generation plants.

Co-Generation

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 21

ORGANISATION STUDY

PSG has successfully designed, manufactured, supplied, tested and commissioned couple of challenging projects. KEC has executed first co-generation project in Karnataka for Sugar of 30 MW in the year 2000. KEC has also executed such co-generation projects for Prabhulingeshwara Sugar (16 MW) & Varalakshmi Sugar (20 MW) in Karnataka. Co-Generation: "Combined Generation" by conversion of energy contained in a fuel into two or more usable forms.

The role of PSG in Switchyards and Power Distribution are:

PSG has developed expertise in Design, Engineering, Supply, Erection and commissioning of Electrical Switchyard upto 220kV. PSG has successfully commissioned total electric's including switchyard and plant electrification for Toyota Kirloskar, Sulzer Flowel, KFIL, NALCO, BFL, Enercon, Hero-Cycles, and DGS & D Port Blair, just to highlight a few valuable clients out of the total list. PSG in association with General Electric Drive System USA had supplied the total electrics & automation package of 2 Million tonnes per annum to Steel Hot Strip Mill of Essar Steel Ltd., in Gujarat, India.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 22

ORGANISATION STUDY

MILESTONES India's first satellite tracked Proud scientists celebrated the successful tracking of India’s first satellite. The meticulously planned event was held in Hassan, Karnataka. The team had finalized the specifications for AC generators with Kirloskar Electric Co., taking care of intricate details like transient loading and transient voltage regulation performance.

Missile test fired The first ever indigenously built missile was test fired in early 90's, year before; premiere defense organizations perfected the intricate performance requirement of the power supply unit. KEC played a key role in building the entire power supply unit. The AC Generators of KEC were customized for arduous duty.

India explores Antartica India was the first developing country to join the Antartica explorations. The task team behind this feat had done the homework right. They carried with them specially designed AC Generators, developed by KEC that worked perfectly in sub zero temperatures.

Rajdhani flagged off The research wing of India Railways worked with specialists from KEC to design highly reliable AC Generators that would take that heat, dust, smoke and the acceleration of the bogie and continue to function giving passengers of the Rajdhani greater speed, greater comfort and increased safety.

Stealth ship launched On 18th April 2003, national dailies splashed the launch of the first indigenously designed stealth ship. The ship has four KEC 1000kW AC Generators which are the result of our close association with Indian Navy, in the supply of AC Generators, for frontline battle ship.

Survival in Leh

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 23

ORGANISATION STUDY

In the lab the Defense experts drenched it with salt spray, blasted it with sand, vibrated it, heated it in an oven, and rocked it over the bumps. In the field they hauled it from deserts of Rajasthan to marshy areas in Assam and yet the KEC AC Generator worked for decades. They wanted to verify whether the AC Generators bleeds as human do when they land up in Leh, the highest place inhabited on earth and they did id with success. That is why KEC remains the most preferred make by the Defense establishments.

Fighter aircraft ground tested Fighter jets, cargo planes, troops carriers, helicopters used by the Indian Air force has different versions of ground power units to verify their systems. KEC took up the challenge to develop a power source for testing a variety of aircrafts. By indigenously designing, manufacturing and supplying AC Generators of 400HZ for defense applications.

Spotting the enemy on radar The system and network to spot enemy air-craft on the radar is complex and requires a variety of power sources. Sensitive and classified projects involve supply of entire power pack and AC Generators in line with the stringent specifications. KEC has successfully implemented these projects and KEC's AC Generators are working for over 25 years in critical Defense applications.

Boom of guns The anti aircraft guns and require reliable power supply as they work under extreme climates round the year. KEC has supplied these special purpose army generators and AC motors to keep these special purpose army generators and AC motors to keep the guns booming without fail.

Between waves and flames Aboard the ONGC platform with gas flames on top and tidal waves at the bottom, the KEC AC generators are working for decades. The designers have taken care to protect the various components that perform in this treacherous environment.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 24

ORGANISATION STUDY

CERTIFICATIONS OF THE INDUSTRY: KIRLOSKER Is the first Electrical Engineering Company to get ISO 9001 certification in India .KEC is also the first electrical equipment manufacturing company in India to be awarded with certificate for providing ‘CE' Mark. Kirloskar Electric is a pioneer in export of Electrical and Electronic goods for the last four decades.

Bureau Veritas Quality International (BVQI) has certified the Quality Management System of KEC. We are also first in electrical industry to obtain ISO 9001-2000 certification by BVQI. The ISO 9001-2000 certificates awarded to: KEC - Bangalore, Hubli, Mysore, Tumkur.

KEMA' registered quality B.V.Netherlands, notified authority have tested our products with respect to low voltage directive, EMC (Electromagnetic) directive and MD (Machinery) directive.

CE' stands for ‘CONFIRMATIVE EUROPEENNE' and conformity to European standards meeting basic requirements of Safety, Health, and Environment & Protection (SHEC). KEC is entitled to provide 'CE Marking' for AC motors, AC generators and DC machines. ‘CE' marking allows the product un-registered legal access to the European market.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 25

ORGANISATION STUDY

We are proud of having established an independent laboratory duly certified by NVLAP - NIST, USA for testing of energy efficient 3 phase Induction motors up to 50 HP. Kirloskar Electric Test Laboratory (KETL) is first in India and among few in Asia to get NVLAP Accreditation. SAFETY MANUAL: (CERTIFICATION FOR AC MOTORS)

KEC PRODUCTS are designed and manufactured products according to the standards of: •

ISO (International Organizational for Standardization)



IEC (International Electro technical Commission)



BIS (Bureau of Indian Standards)



BSI (British Standards Institution)



JEM (Japan Electrical Manufacturers Association)

AWARDS •

Best innovative product for digital drive by IEEMA at the elecrama exhibition.



National award for R & D from the Department of Scientific & Industrial Research, Ministry of Science & Technology, India.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 26

ORGANISATION STUDY

LOCATION OF SALES OFFICE IN INDIA

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 27

ORGANISATION STUDY

LOCATION OF OVERSEAS SALES OFFICE:

AREA OF OPERATION-GLOBAL/NATIONAL/REGIONAL Area of Operation-Global ASIAN COUNTRIES

OTHER COUNTRIES

Saudi Arabia

New Zealand

Oman

United Kingdom

Kuwait

Africa

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 28

ORGANISATION STUDY

Syria

France

Malaysia

Sweden

Dubai

Germany

Srilanka

Greece

Kualampur

Italy

Singapore

Turkey

Area of Operation National/Regional Ludhiana

Hyderabad

Cochin

Ahmadabad

Lucknow

Bangalore

Coimbatore

Pune

Jaipur

Hubli

Madurai

Mumbai

New Delhi

Chennai

Kolkata

Guawahati

WORK FLOW MODEL Marketing department receives the general enquiry from customers either in branch/unit offices, which order enquiry, is discussed with other related departments before further process viz, design, finance, production, purchase etc. After discussion with all the other departments the marketing department gives a quotation to the customer. Then a final inspection is received from the customer by the unit making negotiation before receiving purchase order from the customer. Once the purchase-order is received at the office, marketing department will send an order acceptance to MIS and production department. The marketing department will release a specification sheet where in all the customer’s order specification is taken into consideration. Then the design department will design the product process and release a bill of materials. Design department also carries the function of scheduling according to the total-time available to them to deliver the product. The purchase indent to the purchase department. Then the purchase department contacts the vendors, send purchase order to the vendors, then vendors supply the raw material, at the time of receiving the materials an

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 29

ORGANISATION STUDY

inspection is carried on by the quality assurance department. After inspection of raw materials it is supplied to the factory for producing AC/DC Motors.

Once the production process is over, test is done and again the QAD carries on inspection (and also inspection made by the customer himself in certain cases) once payment is made by the customer the products will be despatched.

DIRECT CUSTOMER

1. Enquiry with specification. 2. Submission of quotation. 3. Discussion for technical & commercial matter between supplier and purchaser. Sending order to the respective zonal offices and then to head offices. Marketing department will receive the orders and prepares the contracts.

Work order will be prepared & sent to the PPC Department to prepare plan for production.

Design department designs the product format and sends to PPC Department.

PPC Department prepares a job card of the product based on design format and sent to Manufacturing Department. Manufacturing Department procures the raw materials from Materials Department.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 30

ORGANISATION STUDY Actual production process takes place in Manufacturing Department. Quality Department tests the product. Painting & packing.

Despatch the product

DIRECT CUSTOMER

PRODUCT PROFILE

PRODUCTS MANUFACTURED BY KIRLOSKER ELECTRIC COMPANY (unit 1): AC MOTORS;

Kirloskar Electric was the first company in India to manufacture AC Motors way back in 1948. Since then it has manufactured millions of motors for domestic and International Market. Its initial technology support from BRUSH Electric UK & technical collaborations with NEI Peebles Electrical Machines, Scotland and AEG of Germany enables KEC to develop high capacity motors for various applications. A strategic alliance with FUJI Electric of Japan enabled the company to absorb and implement state of art technology for motors. The product range in capacity and variety caters to multitude applications. KEC has electric motors for every conceivable application and industry. The wide industrial range is from 0.12 to 20000 kW in frames 63 to 1250. Motors are offered in open type, closed type and heat exchanger type

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 31

ORGANISATION STUDY

enclosures. Voltages range from 340 to 13800 V. Class F insulation being standard for all motors, class H insulation is also offered for low voltage motors. specifically designed for exacting duties. The modular design totally enclosed air to air heat exchanger is the first choice of industry for the more arduous applications. Compact rib cooled motors with unique internal cooling are used for duty atmospheres. The Special motors list includes Roller Table motor, Mud Gun motor, Bell Annealing Furnace motor for steel mill applications. When India faced sanctions on supply for equipment for Nuclear Power Plants, KEC developed special Canned Pump Motors. Motors like explosion proof, increase safety and non-sparking ones used extensively in hazardous areas like coalmines, oil mines and petrochemical industries are available in a wide range. Specially designed adjustable speed drive motors in large numbers are working in various steel plants and other industries. KEC is the only company in India and one among the 18 in the whole world to have the unique certified facility for efficiency testing of induction motors up to 50hp. The laboratory has been certified by NVLAP (National Voluntary Lab Accreditation Program) USA. APPLICATION: Industries: Agriculture, Construction, Cement, Paper, Petrochemicals, Steel, Sugar, Textile. Power: Nuclear, Thermal. Utilities: Cinema, Gas station, Hospitals, Hotels, Mill, Telecom.

DC MOTORS;

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 32

ORGANISATION STUDY

Kirloskar Electric from its fabled stable of DC Motors has put into international use more than 0.1 million motors since 1969. The wide product range in capacity and variety satisfies the needs of a multitude of applications. The Industrial Laminated Yoke range starting from frame 80 to 1250 with outputs of 0.75 to 3750 kW caters to the industry requirement of torques up to 1500K-Nm. The rugged and reliable higher range of motors are specifically designed for exacting duties in a hot and cold metal rolling mill drive, the sticky rubber mixer drive and continues duty cement kiln drive. These products come from an in house developed technology based on the best of world class international design and manufacturing concepts. Kirloskar Electric has a history of excelling in special application and customization. It is this spirit that saw us develop complete electric for 5 & 10 cubic meter Electric Shovels for coal mines. Today, there are more than 150 Electric Rope working in Indian coal mines, completely powered by Kirloskar Electrics. India's premier aircraft manufacturing facility in Bangalore houses one of the worlds few high power and outdoor duty vertical DC motors, for helicopter blade load testing made by Kirloskar. Continuing our efforts in supplying clean & efficient motive power to the environment friendly electric material handling equipment, it is only natural that KEC moves on to electric passenger vehicles. The prestigious CERN Super Particle Accelerator project in Geneva uses Kirloskar Electric Super Conducting DC Corrector Magnets in very large numbers. This is a high precision product of extreme reliability and has to work in a cryogenic environment. The constant pursuit of newer applications has pushed KEC to enter space applications. Our space duty Brush less DC Servo Motors will provide the Rocket Nozzle control force in Indian space launch vehicle for the future. The fully equipped and highly quality manufacturing facility backed by a strong force of dedicated and skilled design, marketing and service team with a focus on quality brings in great levels of reliability to the product that is trusted in India and abroad. APPLICATIONS Industries: Cement, Sugar, Rubber, Plastic, Steel, Textiles, Paper, and Printing.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 33

ORGANISATION STUDY

AC GENERATORS;

For over four decades, four out of every five AC generators manufactured by the organized sector in India were made by Kirloskar Electric Company. This has resulted in a population of several million Kirloskar AC Generators. Their simple construction, long life and easy availability of spares through a wide network of service centers make them the preferred choice in critical applications like nuclear, missile, petrochemical, power and other process industries. The unique strength of the company in customizing AC generators for special needs of missiles projects, warships, battle tanks, and fighter aircrafts makes KEC the only company to offer AC generators for the widest of applications. Continuous product development has kept pace with corresponding prime mover availability like wind mills, gas turbines, water turbines, steam turbines and variety of makes of diesel engines. The products quality based on world class technology and state-of-the-art infrastructure makes leading consultants specify Kirloskar Electric AC Generators again and again. Kirloskar Electric offers AC Generators from 1kVA to 20MVA, right from low voltage of 220V to high voltage of 11000 volts, for synchronous speeds as high as 3000 rpm to as low as 375 rpm, for standard frequencies of 50hz or 60hz or even special 200hz and 400hz. In alternatives of open construction or closed construction – air cooled or water cooled, mechanical construction of single bearing or double bearing and variety of excitations system both brushless and brush type, with class ` F ‘ or class ` H ‘ insulation, meeting the performance requirements of

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 34

ORGANISATION STUDY

national and international standards. In the aspect of dimensions, size, weight, aesthetics and performance they are comparable to the best in the world.

APPLICATIONS Industries: Telecom, Textile, Agriculture. Military: Battle Tanks, Warships. Utilities: Fuel Stations, Milk Dairies, Cinema Houses, Nursing Homes, Construction, Construction, Hospitals.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 35

ORGANISATION STUDY

ORGANISATION STRUCTURE CHAIRMAN/MANAGING DIRECTOR JOINT MANAGING DIRECTOR CORPORATE VICE PRESIDENT ASSOCIATE VICE PRESIDENT SENIOR GENERAL MANAGER GENERAL MANAGER DEPUTY GENERAL MANAGER SENIOR MANAGER DEPUTY SENIOR MANAGER MANAGER DEPUTY MANAGER ASSISTANT MANAGER SENIOR-ENGINEERS/OFFICERS ENGINEERS/OFFICERS SUPERVISORS JUNIOR MANAGEMENT-1 JUNIOR MANAGEMENT-2 JUNIOR MANAGEMENT-3

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 36

ORGANISATION STUDY

VISION, MISSION & QUALITY POLICY

VISION: The power of now is the energy of opportunities that come to us disguised as challenges. The power of now at Kirloskar electric is the dynamics of making opportunities work as by meeting client’s tough specifications of cost and quality. Empower kirloskar electric serve the world with electric products.

MISSION: •

To remain a leading producer of electrical technology products in India.



To continuously grow in our business and become a significant player in the world market.



To maximise return on investment.



To achieve international levels of excellence in technology and quality.

QUALITY POLICY The quality policy of KSL unit-1 shall be to continually improve the effectiveness of the quality management system, conforming to ISO 9001-2000 standard in design, manufacture, market and service at competitive prices, products of such quality which results in customer satisfaction, quality reputation and market leadership.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 37

ORGANISATION STUDY

GUIDING PRINCIPLES: •

Innovate continuously to excel in design and manufacturing.



Develop products required by the market.



Manufacture products of highest quality.



Focus on the customer in all actions.



Respond promptly to customer needs.



Deliver supplies on time every time.



Treat each other with trust and respect to build team.



Develop people by training and delegation.



Offer goods and services at competitive prices.



Maintain safe, clean and healthy environment.

VALUES: •

Products of highest technology and quality.



Customer orientation.



Team work among our people.



Profits for growth.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 38

ORGANISATION STUDY

FUNCTIONAL DEPARTMENTS Kirloskar Electric Company Bangalore consists of various departments Department play a vital role in the development of the company. These departments manage all operations of the company. They are as follows:

 HUMAN RESOURCE DEPARTMENT  ENGINEERING DEPARTMENT  PRODUCTION DEPARTMENT  MAINTENANCE DEPARTMENT  QUALITY ASSURANCE DEPARTMENT  MARKETING DEPARTMENT  FINANCE DEPARTMENT

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 39

ORGANISATION STUDY

HUMAN RESOURCE DEPARTMENT HRD functions is to satisfy the organisational needs, Selecting right persons for the right job and to manage people not only workers but also includes white collared professionals. Thus, the main objective is to maintain cordial relationship, by providing maximum welfare & thereby optimising the personal contribution for the effective functioning of the undertaking.

MAJOR FUNCTIONS •

Planning and consolidation of manpower data and projecting same to management for approval.



Recruitment, promotion.



Transfer.



Welfare and industrial relationship.



Identify the needs & conducting training & development programs.



Rewarding employees and boosting their morale.



Development programs for job rotation, job enrichment etc.



Grievance handling & implementing corrective actions.



Updating of personnel performance records as appraised by the concerned Head of the department.



Ensuring safe working conditions for personnel at work & ensure compliance of statutory of factories Act.

KIRLOSKAR ELECTRIC CO. LTD. Recognizes its employees as the most important asset for its continued growth…HRM in KEC shall strive to ensure continuous organisational growth by nurturing the strengths of its employees and providing the environment and opportunity for every individual to raise to his/her highest potential. Identity and achieve his/her personal goal within the framework of organisational, societal, and national objectives. It shall endeavour to uphold the dignity of individuals, by making them feel proud partners in progress, through the following measures:-

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 40

ORGANISATION STUDY

➢ Ensure a high degree of selectivity in recruitment of employees/trainees explicitly on the criteria of their knowledge, skills and attitudes, so as to secure super achievers and nurture them to excel in there. ➢ Impart such induction, orientation and training, as to match the individual to the task and inculcate a high sense of organisational and personal goals. ➢ Provides facilities for all round growth of the individual by training in and outside the organisation, reorientation, lateral mobility and self-development through self motivation. ➢ Groom every individual to realize his potential in all facets while contributing to attain higher organizational and personal goals. ➢ Build teams and foster team work as the primary instrument in all activities. ➢ Recognize worthy contributions in time and appropriately so as to maintain a high level of employee motivation and morale. Appraisals and promotion shall be ethical and impartial. ➢ Implement equitable, scientific and objective system of rewards, incentives and control. ➢ Contribute toward health and welfare of employees.

RECRUITMENT PROCESS/PROCEDURES Vacancy from each department is analyzed and call is made for employment through the internet. The process of recruitment is as follows: Interim written test

Aptitude test

General round

Hr interview

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 41

ORGANISATION STUDY

Analysis of technical qualification of the candidate and previous experience

Analysis of expectations of salary

Skill testing about the communication skill, leadership skill etc.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 42

ORGANISATION STUDY

ORGANISATIONAL CHART OF HUMAN RESOURCE DEPARTMENT UNIT CHIEF

GM (P & IR)

SR. MANAGER (Training & Developme

ASST. MANAGER (Personnel &

CONSULTANT (AMBULANCE ADMINISTRAT ION)

CHIEF SECURITY OFFICER (Security, vigilance, MANAGE ASST. MANAGER CIVIL telephone exchange, receptionENGINE & R (CORP. SAFETY) ER ON gardening) (P & IR) CONTRA Safety & & CT Environmental FACTOR Management Y

JUNIOR SECURITY OFFICER

APPRENTICE TRAINING MANAGER (2)

WELFARE OFFICERS (2) CANTEEN &

TIME OFFICER TIME OFFICE ADMINISTRATION

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

COMPANY GUARDS

Page 43

ORGANISATION STUDY

Total number of Employees; Staff & Executives – 159

Workers – 434

In order to attract and retain talent, the company maintains the compensation structure on par with that of the industry. They continue to make efforts to people with an environment in which they can give their best and realize their full potential. Various hr initiatives have been taken to align the hr policies of the company with the growth projections of the company Receiving resumes from the candidates.  Conducting interview.  Based on performance in interview, qualification, experience candidate is selected by the company.  Application for appointment to be filled by candidates.  Issue probationary engagement letter to candidate and take signature of candidate on all the copies of letters having accepted the terms and appointment conditions.  Entries to be made in appointment register and adult register. To give employee number to candidates.  Provident fund and gratuity fund application forms are to be filled by candidate.  Issue of time card and brief about punching.  Issue identity badge.  Obtain bank A/C number.  Induction by labour welfare officer.  Sent to department head for reporting. In KEC there are four categories of employees namely:

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 44

ORGANISATION STUDY

DAILY RATED EMPLOYEES (DRE) Workmen category paid on daily wages basis for 26 days Exclusive of Sundays in the month and also based on the attendance of the worker. In KEC there 450 daily rated employees in Unit-1 in Bangalore near Govenhalli. DRE will work daily in 3 shifts First shift; 6.30 am to 2.30 pm  Second shift; 2.30 pm to 10.30 pm  Night shift; 10.30 pm to 6.30 am Production process will be going on 24 hours a day. Weekly once shifts will be changed to all the employees. In one shift 150-170 workers are working in KEC shop floor plant.

MONTHLY RATED EMPLOYEES (MRE) They are under the management category; they get salary on monthly basis. Yearly wise they get increment based on performance and experience fixed by management in KEC. There are 200 monthly rated employees in Unit-1 in Bangalore. MRE will work daily in one shift.  General shifts; 9.15 am to 5.15 pm

TRAINEES/APPRENTICES/GOVERNMENT/COMMERCIAL TRAINEES The company gives only stipend and doesn’t attract any allowance to them.

LEARNERS Their wages is only for 26 days, for learning certain work for certain period of time in order to gain practical training.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 45

ORGANISATION STUDY

TRAINING AND DEVELOPMENT A fully fledged training centre provides training to senior executives, managers, supervisors and operators in the areas of management, marketing, technical, information technology, quality and general program in KEC. Specific carer development courses are conducted at training centre such as Employee re-orientation training, customer service training, promoters training, MDPs, Retraining of operators etc. Employees are encouraged to acquire technical/management qualifications through sponsorship form premier institutions within India and abroad, they may purse PG course in areas that are useful to the organisation as well as in furthering their career.

PLACEMENT: The new entrant shall be placed under the best manager in the organisation. This implies that the manager being a role model, shall himself is a top performer, have the necessary skills in inculcating the right values and attitudes in young people. The new employees shall be placed under senior e at the executive who will act as his mentor. This mentorship process will start at the probation stage and shall continue for next 5 years.

AWARDS Awards are instituted by the company in the recognition of outstanding work performance, useful suggestions for the improvements, and contributions to technical/academic knowledge.

PROMOTIONS Company adopts an Accelerated Promotion Schemes for fast trackers in recognition of employee’s performance. Systematic job rotation is carried out to nurture the all round growth of the individual through lateral mobility. This will enhance employability as well as equip the person to shoulder higher responsibilities. Job rotation is based on the individual’s experience, personality, attitude, education and past performance, in addition to job related skills and knowledge. The individual will be assisted in developing new skills and have a greater appreciation of inter-departmental and interunit issues, thereby removing communication barriers.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 46

ORGANISATION STUDY

PERFORMANCE APPRAISAL It is also known as employee appraisal, is a method by which the job performance of an employee is evaluated (generally in terms of quality, quantity, time and cost). It is a part of career development. The objective is to groom every individual to realize his potential in all facets by helping to identify and achieve his personal goals within the framework of organizational goals. This is achieved through objective assessment of performance and potential and identification of development actions to be taken in order to enhance Appraisal consists of four stages viz… Self – appraisal, Performance assessment, Development plan, Final evaluation and grading. Generally, the aims of a scheme are:  Give feedback on performance to employees.  Identify employee training needs.  Document criteria used to allocate organizational rewards.  Form a basis for personal decisions: salary increases, promotions, Disciplinary actions, etc  Provide the opportunity for organizational diagnosis and development.  Facilitate communication between employee and administrator. COUNSELING: Counselling services are provided to enhance employees’ competence and job satisfaction, to prepare them for future responsibilities, to establish better working relationships and to cope up with personal problems. Counselling is carried out by HRD Appraisers and professional counsellors.

CAREER PLANNING This is to ensure that people of the right calibre are available to meet the present and future requirements of organization. The process identifies the necessity inputs aim at imparting technical/managerial knowledge, inter-personal skills and attitudes that will helping dealing with the external and internal environments. Other factors to develop potential include activities such as exposure to new functional projects.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 47

ORGANISATION STUDY

JOB ENRICHMENT KEC follows a people centred approach to job enrichment with a view to enhance performance of employees, lending to higher job satisfaction. Job enrichment shall be supported through multi-skills operation, self –inspection and operator planning function. SUCCESSION PLANNING Every manager in KSL organization will prepare a succession plan to all position under him, identify the persons and provide required inputs to the probable successors. In order to identify the right incumbents with high potential for all positions, concerned HOD (head of the department) and unit chief shall implement the process. HR department shall co-ordinate this activity. Succession planning and career planning shall be reviewed every 6 months in the company.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 48

ORGANISATION STUDY

ENGINEERING DEPARTMENT INTRODUCTION Engineering department plays a major role in giving shapes the products i.e. electric motors, generators, transformers and controllers. It is mainly concerned with designing the product according to the needs and wants of customers. Highly, technically background employees will work together to ensure maximum satisfaction to the customer. This department consists of 75 employees. They also undertake 3 comprehensive reviews of products before adding new features. Engineering department interacts usually with various departments to bring effective results to the company in the form of profits and maximize the wealth of the shareholders. The department outlays designs, drawing and sketches required by the production department and keep track of recent changes in the technology thereby diversifying the product produced by the organisation in the modern era of computation.

FUNCTIONS •

Converting customer specification into procurable, manufacturing and evaluating product specification.



Design the product.



Plan and arrange of raw material, manpower and other facilities required to meet schedule.



Preparing production realization timing chart for new production development.



Ensuring that production is completed in time.



To reduce wastages.

RESEARCH AND DEVELOPMENT This department gives a supporting hand for engineering department by analyzing the products with respect to materials requirement, their capabilities, uses and specific functions involved in the materials and quality specifications. This department has 6 employees. Research is conducted by

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 49

ORGANISATION STUDY

research group. After research is done, product development starts and done by engineering department.

CHALLENGES IN ENGINEERING DEPARTMENT •

Coming out with positive result with lots of constraints.



Adapting them to changing market.



More computer oriented applications.

STAGES INVOLVED IN PROCESS OF ORDERS •

Branch or unit will receive the orders.



Combine technical information along with commercial parameters (cost, delivery date, advance to be paid etc)



The order will be released on customers engineering department.



Make drawings, specification saying that specified that components should have properties.



A document by name “BILL OF MATERIALS” will be prepared which consists of chronological order of materials along with their quantity.



“BILL OF MATERIALS” is conveyed along with drawings, datasheets like catalogues.



Incoming material inspection will be done by quality control department.



Stage quality inspection will be done if material is available in house.



After this, materials are sent to assembly shop to form finished product.



Final inspection with respect finished products is done by quality control department again verifying customer’s wants and meeting their requirements.



After final inspection, packing and dispatching of product is done.



If there is any problem in the product, service department will take care.

PRODUCTION DEPARTMENT

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 50

ORGANISATION STUDY

Introduction: Production department is the main department in any manufacturing unit as all manufacturing activities are undertaken by this department. Production department in any industry performs the functions of converting raw materials into finished goods requires a predetermined plan so that available resources of company are used to optimum level and more wastage is reduced to the greater extent. KEC has always tried to excel in what one knows the best. In the process of progress, KEC has laid great emphasis to use the best technology.

MANUFACTURING SYSTEM IN KECL Based on marketing department’s requirement and other documents received by planning and material management department the production activity is undertaken. Based on the requirement of the production department the stamping division plans production activity.

KECL has production shops which are supported by: •

Feeder shop



Tool room



Shaft line



Machine shop

FEEDER SHOPS: Shop number I, II & VI are feeder shops.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 51

ORGANISATION STUDY

OBJECTIVES: To explain the various function carried out in the respective shops & organizational setup.

FUNCTIONS: Production Delivery Drawing of materials. Industrial relations. Activities of tool room (shop I & II) Activities of tool crib (shop I & II) Fixing & revision of incentives (shop VI) Processing activities.

PROCESS ACTIVITIES OF SHOP I & II Machining



Marketing



DIC-Costing



Sub-Assembly of



Drilling



Pressing

report.



Tapping



Shrinking



Burnishing



Balancing

PROCESS ACTIVITIES OF SHOP VI . Chromatin process for aluminium components. . Phosphate of mid steel components. . Premier painting . Unibake painting

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 52

ORGANISATION STUDY

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 53

ORGANISATION STUDY

PRODUCT SHOPS: Shop III & V are product shops

OBJECTIVES: To explain the various activities carried out in the respective shops & organizational setup.

FUNCTIONS



Production



Interactions



Delivery



Production planning & controlling (shop V)



Drawing of materials



Process activity



Industrial relations

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 54

ORGANISATION STUDY

WORKING PROCESS: The production dept of K.E.C. unit I is divided into six different shops. These shops are interconnected. The central planning sets the program and then the production starts. In case of standard products some specifications are mentioned, its numbers are given to each product for identification. The last stage is the dispatching of goods when all the products are assembled & they assure the quality, they are sent to painting & then to the dispatch section.

Status of production at KEC. Particulars

% of production

Out sourcing

40%

Self manufacturing

60%

Total

100%

Compiled based on Personal Interview Percentage of discount available for the company for early payment; Days

Percentage

30

2%

60

4%

Immediate payment

5%

Compiled based on Personal Interview;

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 55

ORGANISATION STUDY



The credit period of KEC is 90 days



In unit one KEC is producing heavy electric motors like more then 1000 KW DC and AC motors.

➢ Raw materials are purchased based on orders from clients, For purchasing of raw materials KEC is adopted JIT technique.

PROCESS OF VENDOR SELECTION IN KEC LTD; ✔

Totally 130 Vendors of the company.



Vendor Development Department (VDD) performs the Vendor selection process.



Steps followed in Vendor selection are:

Step 1: Identification of company requirements. Step 2: Search for the Vendors. Step 3: Consideration of Vendor based on Infrastructure, financial status and Good will of the Vendor Step 4: Receiving Vendor Profile (based on spare facility, financial status, his Customers, workers qualification) Step 5: Final Selection of Vendor based on 3 Trial orders. Step 6: Vendor rating as A, B, C and feedback and training. ✔

MS-Excel is used to maintain Vendor database.



Telephone and E-Mail are the mode of Communication between the company and vendors.



Quality standards are fixed for each product of the vendor according to Quality Assurance

department. ✔

Rejected raw materials are returned to vendor and vendor has to bare all the cost.



Vendor codes are given for financial transactions.



Company selects new vendors only in the following cases:

➢ In case of increase in Production. ➢ In case of new product development- where the existing vendor fails to supply

required raw

materials.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 56

ORGANISATION STUDY

➢ Misunderstandings between the company and the Vendor in payments. ✔

Company finds new vendors through the people of purchase department, “Yellow Pages” and

through Internet.

Risks involved in Vendor selection are: New Supplier Risk- In case of new suppliers, Vendor has to adjust for the Company standards. Business Risk - Improper supply of quality raw materials. Time Risk- Delay in Delivery Time of raw materials. This is the main part of Purchasing. To reduce the risks involved in vendor selection, company considers few measures like Vendor’s infrastructure, good will and the employees of the vendor.

Process of Negotiation: •

Company is finalizing the price for raw materials.



Calculation of project cost and process cost which forms working cost is calculated and finalized by Costing department.



Based on the working cost; Negotiation process is carried out.



Vendor Development Department (VDD) is carrying the Negotiation process.



Before receiving the raw materials, negotiation is carried out.



5% is the profit fixed by the company on all its finished goods.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 57

ORGANISATION STUDY

There are two types of payment; Direct Payment-For DC department-90 to 100 days is the payment period. Letter of Credit-For AC department- 90 days is the payment period. Responsibility of Production Department: 1. Creating awareness among department personnel. 2. Identification of resource requirement & provision of adequate resource. 3. Participation in design review when necessary. 4. Implementation of storage/handling instructions. 5. In-process & final product are identified. 6. Quality assurance department will be provided information by production department for traceability of products. 7. Modification to system documents to incorporate proven corrective action. 8. Handling, storage and preservation of materials and product.

Storage Materials at the process stages shall be stored appropriately to prevent damages & deterioration of quality. Materials/Products/components are stored in identified locations. Customer supplied products shall be stored along with appropriate identification taking adequate care.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 58

ORGANISATION STUDY

Production •

The KEC has its own production plant.



The KEC depend up on order accepting by marketing department for production.



In KEC every month production plan is done.



The installed capacity of KEC is 114.627 MW.



Conversion period is 3 months.



In KEC every month an average 300 units are manufactured



Finished goods storage is 2 weeks (up to 4 weeks).



Finished goods storage is 2 weeks (up to 4 weeks). The KEC electric power has taken from Karnataka power corp. ltd worth of Rs 255.14Lk



Direct workers cost is 1037.48 lakhs



Indirect workers cost is 741.06 lakhs

The quality control expenses are 211.67 (lakhs)

Tables shows the production overhead of KEC (Govenhalli unit) Particulars

Costs in lakhs

% of cost

Power and lighting

255.14

50%

Welfare expenses

135.89

27%

Other

116.74

23%

Total

507.77

100

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 59

ORGANISATION STUDY

TRANSPORTATION In bound logistics ✔

In KEC for other then JIT purchase company will use the private vehicles.



In KEC 95% depend on road transport for receiving and sending of the goods.



Including transportation cost quotations are prepared by the KEC and suppliers are responsible

for transporting the raw material to the warehouse of the company. ✔

From the warehouse to the layout of production to transport material Cranes are used which are

company owned. ✔

Price will fix by based on distance, weight and type of vehicle or 5% margin.



In KEC stamping materials are importing from Russia.

Major importing costs are. • CIF price- 82.19 (in lakhs) • Customs – 3.10 (in lakhs) • Clearing charges-1.83 (in lakhs) ✔

The Other travelling charges 29.64 (in lakhs )

Out bound logistics ✔

The KEC has made contract for transport with Babu Traders and ARC (Associate Road

corporation) ✔

KEC maintaining certain standard rent for sending finished goods from Govenhalli unit to

Bangalore. • Matador -900 • Canter - 1200 • Truck (lorry) – 1500 ✔

In KEC most of the time customer only takes the delivery from companies dispatching unit.



The customer only bares the transportation and insurance charges.



In KEC some time company send the goods to customers.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 60

ORGANISATION STUDY

Stages of control Production Processes:Control during/ in usage of material:1. Goods issue against production order. 2. Ensuring specified material is taken for processing. 3. Ensuring inspection status of input material as indicating conforming before taken up for processing & reporting of any damage if any.

Control in the Usage of Document & Data:1. Maintaining pertinent issues of drawing, specification, datasheet, process sheet etc… required for production. 2. Provide applicable work instruction & reference of process sheets, production resource tools etc… along with production orders.

Control in the Usage of equipment of processing:1. Creation of routings in SAP systems. 2. Ensuring that appropriate equipments are used for production. 3. Co-ordination of preventive, maintenance activities with plant engineering. 4. Ensuring prompt action in the event of process equipment breakdown. 5. Releasing of measuring instruments for calibration. 6. Verification of jigs and fixtures.

Responsibility of HOD – Production Department 1. To schedule the production program to achieve the set targets. 2. Monitor and review of manufacturing activities with the shop of supervisors to achieve targets. 3. To monitor and ensure safety precautions are adhered to during production activities. 4. To co-operate with engineering department for any design modification or rework activities during production. 5. Interacting with customers and updating the production status.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 61

ORGANISATION STUDY

6. To ensure optimum work in progress in the shop floor with the co-ordination from the procurement team. 7. To study and improve the stator pressing in co-ordination with shop supervisors and engineering department. 8. To identify the requirements of production resources tools, jigs and fixtures for effective production in the shop floor.

STATISTICAL TECHNIQUES USED TO MAINTAIN QUALITY•

Flow chart



Check sheet



Pareto chart



Bar line



Cause & effect diagram.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 62

ORGANISATION STUDY

MAINTENANCE DEPARTMENT Integration Through integration with other modules (for ex: materials management, production, sales and distribution, personnel management, and controlling) the data is always kept current and processes that are necessary for plant maintenance and customer service are automatically triggered in other areas (for ex: a purchase requisition for non-stock material in the material management/purchasing area).

Responsibility •

To attend breakdown of any machine.



To ensure enough spares are available.



To ensure smooth work flow.



To make sure all instruments are working properly.



Maintenance of the whole building.



To ensure all safety material is good condition.

When there is breakdown in the company the supervisor of that section reports immediately to the maintenance department. Maintenance department immediately attend to that machine if the machine is under warranty then maintenance department solves the problem on their own. While working production supervision finds or receives message from machine operator, about the possible malfunctioning of machine completely stops. In such situation production supervisors writes the break down slips. The maintenance supervisor analyses the solution like breakdown. Technicians identify the exact failure and cause of the problem is solved and carries out the rectification work. Then to ensure that the identified problem is solved they check for trail runs of machine is handed over to the production and for completion of job on the breakdown.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 63

ORGANISATION STUDY

QUALITY ASSURANCE DEPARTMENT INTRODUCTION: Quality is the fitness to end use. It is all pervasive. In this modern & competitive world each & every company is training hard to introduce quality & detect – free products. K.E.C. is one such industry whose priority is not to be number one in quantity but in quality and reliability. KEC tries hard to see that the quality of a product is ensured by the total investment of all workers. There are very skilled & smart employees who actively take part in quality improvement.

QUALITY POLICY OF KEC LTD; “To continually improve the effectiveness of the Quality management system, conforming to ISO 9001:2008 Standard in design, manufacture, marketing & services at competitive prices, products of such Quality resulting in Customer Satisfaction Quality Reputation & Market Leadership”.

Total Quality Management Depends on: •

Shareholders Satisfaction



Employees satisfaction



Vendor’s satisfaction



Customers satisfaction

Quality Assurance Programmer takes into account the requirements of this part can be used, after agreement between the purchaser and the manufacture, to verigy the quality of the manufacturing process.

Responsibilities of Quality Assurance Department: ➢ Achieving the quality requirement as per ISO 9001 for products manufactured. ➢ Delegation of duties to the staff along with issue, distribution and control of documents and data. ➢ Control of data prints & ensuring the same is maintained. ➢ Maintain records of products against identification and traceability. ➢ Carry out inspection/testing of products at predetermined stages. ➢ Ensure usage of only valid calibrated measuring instruments or equipment.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 64

ORGANISATION STUDY

➢ Responsibility for identification, documentation, evaluation & notification to the concerned department about the non conforming product to prevent their inadvertent use. ➢ Reviewing none conforming & implementing appropriate corrective actions. ➢ Identification of appropriate statistical technique.

Inspection of Machine Before start up, the machine should be tested as detailed below for proper execution and readiness for operation: Are the bolts are tightened at the feet of the machine.  Is the machine is correctly coupled to the driving/driven machine.  Is the machine is correctly connected.  Do the brushes move freely in the boxes of the brush holders?  Is the brush rocker in labelled position?  Do the winding have minimum insulation resistance?  Is the machine closed circuit cooling system in order?

 Are the bearings is in good condition and properly.  Is the armature is free to rotate.  Is the fuses and other protective device is in proper condition.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 65

ORGANISATION STUDY

STRUCTURE OF Q/A DEPARTMENT

DEPUTY GENERAL MANAGER

SENIOR MANAGER

MANAGER

ASSISTANT ELECTRICAL MANAGER

ASSISTANT MECHANICAL MANAGER

INSPECTOR

INSPECTOR

Material Management Department functions FUNCTIONS: •

• • • • • •



To exercise purchase budget control based on the material requirement. To prepare purchase order as for the procedure of company having. To plan for production item are based on the purchase requirement of MMD. To finalize the terms of purchase. Maintaining the document as per purchase of raw material. Maintaining the quality records in MMD. TO feed the materials to the production division at required delivery schedules at an economic cost. To plan and process material conforming to specification through adequate selection of sub contracts.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 66

ORGANISATION STUDY

FUNCTIONS OF QUALITY ASSURANCE DEPARTMENT:  Incoming material inspection and testing of products received at stores as per specified purchase requirement as per documented procedures.  Supplier’s quality rating.  Assisting coordination in disposition of non conforming products.  Preparation and maintaining of quality plans.  Maintaining housekeeping and safety regulation in testing areas.  Conducting routine engineering test on products.  Generation of reports for analysis, review and initiating corrective and preventive actions.  Ensuring proper identification, inspection status of products.  Customer inspection. RESPONSIBILITY •

Quality objectives.



Control of documents.



Control of records.

RESOURCE MANAGEMENT •

Determination of competency.



Identification of trainee.

PRODUCT REALIZATION •

Planning of measuring instruments requirements.



Product status identification & traceability.

PREVENTION OF PRODUCT DURING INSPECTION & TESTING •

Calibration of measuring devices.



Providing inspection/test/quality plans.



Verification of purchased product/in-process and find inspection & testing.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 67

ORGANISATION STUDY

MEASUREMENT, ANALYSIS & IMPROVEMENT •

Monitoring and measurement of product.



Control of non-conforming products.



Analysis of product.



Continual improvement.



Corrective action/prevention action.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 68

ORGANISATION STUDY

MARKETING DEPARTMENT Introduction: The word “Marketing” is derived from Latin word “MARCATUS” which means MERCHANDISE where trade or place of business is conducted. The essence of marketing is a transaction, which , occurs when one social unit strives to exchange something of value with another social unit. Marketing takes into account various activities like marketing research, product development, distribution, pricing, advertising, personal selling. It acts as a “link” between producer and consumer. It maintains equilibrium between mass production and mass consumption. Hence the entire marketing is vital for the organisation.

Duties and responsiblitiy: ➢ Generation of enquires. ➢ Customer visit. ➢ Updating technical data at branches. ➢ New customer development. ➢ Post contract review-correspondence SAP & planning. ➢ Shop discussions. ➢ Contract review on progress, inspection and clearance. ➢ Pending orders review and feedback to branches.

Objectives and policies:  To identify the potential business available.  Preparing operating plans-short term/long term.  Diversification plan to expand business.  Monitor market fluctuations and act on time to correct the situation.  Identify the market needs.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 69

ORGANISATION STUDY

KEC has various ways of marketing 1.

Personal visit:- Marketing partner makes a personal visit to the customer. Gives the detailed information about the company and its facilities. The marketing manager is responsible for convincing and getting order from the company.

2.

Industrial display:- whenever there is a trade fair which happens at once every year, KEC displays is products and facilities. They have stall set where interested visitors can get all details.

3.

E-Business:- E-Business is a boom these days. KEC has her own site. This www.kriloskarelectric.com website is registered with Google search engine.

4. Business magazines and business newspaper. 5. Distribution channel. 6. Direct channel 7. Through dealer. 8. Through branches. Promotion strategies:  Pre-tendering and after sales services.  Direct interaction with customers.  Adherence to commitment during execution.  Participate in trade exhibition with and outside.

EXPORTS Mainly KEC products are exported to USA, Europe, Canada, Hong Kong, Australia, china, Singapore, south Africa, Malaysia, Pakistan, Japan and Bangladesh.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 70

ORGANISATION STUDY

The marketing functions have performed in Kirloskar Electric Company. Its division are:1. Purchasing 2. Storage 3. Packing 4. Labelling 5. Pricing 6. Dispatching.

PURCHASING Kirloskar electric co ltd follows the path of purchasing which is to produce materials at the right place, right quality, right time, right quantity, right purpose, and right contractual terms. The company adopts decentralized method of purchasing. Purchasing is done on foremost it depends on the order received from customers and the quality of goods/products required by them. Purchasing is done through long term contracts, through personnel enquiry and also through negotiations.

STORAGE Storage protects goods, provides supply of goods, helps to adjust, demand and supply, shifts risk and promote orderly marketing.

PACKING Packing in Kirloskar is done by keeping the following points in view:•

To provide the products until it is used.



To provide the consumer convenience.



To minimize distribution cost, handling cost, storage cost, transportation cost etc.

Packing also depends on the mode of transportation used to transport the products. The products used to pack semiconductors and photovoltaic are cotton thermion packing and wooden boxes.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 71

ORGANISATION STUDY

LABELLING The products of the Kirloskar electric co ltd are packed in boxes that have prints of KIRLOSKAREDN on it. That itself acts as label and brand name of its products.

PRICING STRATEGY Company is adopting different types of pricing strategy for its products. It is based on the demand for the products, credit period, prompt payment, performance of the customer, manufacturing of products based on customer’s specification and market condition. The total cost of production is first estimated. When the demands are more favourable, then skimming price strategy is adopted. •

Some time a customer may stipulate a particular specification of product. At that time the company charges special price for its products.



Company follows “penetration strategy” whenever there is a high competition in the market.



Company also makes a price variation based on the mode of payment and also extended credit period.



If the mode of payment is immediate (cash purchases), company shares lower price and also gives cash discounts.



If the credit period is more than acceptable time, company charges higher rates for its products.

DISPATCHING; This is the last step in KEC marketing where the products manufactured are dispatched to the concerned customers. RESPONSIBILITIES OF HOD DEPARTMENT •

Responsible for disposal of quality of the product.



Preparation of the order requirement plan in cases of direct customers.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 72

ORGANISATION STUDY



Co-ordination in resolving issues with the customers in cases of any contract review problems.



Control of the customers drawings.



Approval of the material indent to purchase department.



Handling, storage, packaging, preservation and delivery of finished goods.



Collecting of payment from customers in time.



Ensuring proper co-ordination in order to make sure the product reaches the customer on the due date without any complications.



Making necessary arrangements for reaching out to the prospective customers and their satisfaction.

STATUS of customer satisfaction is measured through 2 principle intervention CUSTOMER SATISFACTION SURVEY; This is carried out by sending structured questionnaire to major customers & extracts their opinion about the product been offered. The corporate standards & quality assurance group analyze the data collected. The satisfaction is regularly measured & reported for internal reviews & also for reviews at higher levels in the organization. The results of these are used to update the quality management systems & procedures. CUSTOMER COMPLAINT HANDLING SYSTEM; This is an important activity initiated from the inception of KEC. But the mission critical requirement of some customers, expect past corrective/preventive actions. A comprehensive & clearly documented system is implemented throughout the company to handle complaints more systematically. The calls & complaints from the customers are systematically processed for timely response & solution right from the branch, maintenance centre or the site itself. The complaints are continuously monitored & regularly reviewed by the unit chief to ensure speedy redressel

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 73

ORGANISATION STUDY

WORK FLOW MODEL: Marketing department receives the general enquiry from customers either in branch/unit offices, which order enquiry, is discussed with other related departments before further process viz, design, finance, production, purchase etc. after discussion with all the other departments the marketing department gives a quotation to the customer. Then a final specification is received from the customer by the unit making negotiation before receiving purchase order from the customer. Once the purchase order is received at the office, marketing department will send an order acceptance to MIS & production department. The marketing department will release a specification sheet where in all customers order specification is taken into consideration. Then the design department will design the product process & release a bill of materials. Design department also carries the function of scheduling according to the total time available to them to deliver the product. The purchase indent is given to the purchase department. Then the purchase department contacts the vendors, send purchase order to the vendors, then vendors supply the raw materials, at the time of receiving the materials an inspection is carries on by the quality assurance department. After inspection of raw materials it is supplied to the factory for producing AC/DC motors. Once the production process is over, test is done & again the QAD carries on inspection (and also inspection made by the customer himself in certain cases) once payment is made by the customer the products will be dispatched.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 74

ORGANISATION STUDY

SALES PROCESS

Customer enquiry study analyse and enquiry

Issues enquiry to executing agencies

Obtain approval for tender submission

Submit approved offer with draft time schedule as required

Tender opening meeting and preparation of competitive statement

Won the order

Finalization of offer

Contract signing with the customer

Thus product is finally sold to the customer Receipt of payment

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 75

ORGANISATION STUDY

FINANCE DEPARTMENT LIST OF STOCK EXCHANGES; Bangalore Stock Exchange Ltd Madras Stock Exchange Ltd The shares of the company are also traded on the indo next platform of BOMBAY Stock Exchange Ltd. STOCK CODE; Bangalore Stock Exchange Ltd – KIRELECTRIC Madras Stock Exchange Ltd – KRL Bombay Stock Exchange – 590052 ISIN Number – 134B01017 Finance Management provides a framework for financial decision making. It is concerned with efficient & wise allocation of funds to various uses. Kirloskar Electric Company Ltd situated at Govenhalli has a corporate finance department at Malleshwaram, which is responsible for all the major financial decisions. CORPORATE FINANCE DEPARTMENT; The corporate finance department controls the financial activities of all 5 units of Kirlosker Electric Company (KEC). It is responsible for taking all the important financial decisions & also prepares the annual operating plans & the long range plans. The monthly operating plans are divided into weekly & daily plans. The unit has a fixed target on daily basis derived from operating plan prepared on daily basis & circulated to the entire concerned corporate officer. All units are functionally accountable to the corporate department & is monitored & revived quarterly. Some of the decisions taken up in this department are,

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 76

ORGANISATION STUDY



Dividend policy



Capital Expenditure



Diversification



Collaboration etc.

STRATEGY; The company follows the long term & short term strategy for all departments. It is the process of establishing long term quality goals & defining the approach to meet these goals. KEC is centred on quality based on the participation of all its members & aiming at long term successes through customer satisfaction & benefits to the members of organization & society. The future plan KEC is to expand the existing business. FUNCTIONS •

Maintenance of payroll records.



Maintenance of sales and purchase books.



Maintenance of cash and bank records.



Updating the general and subsidiary ledgers.



Preparing the management information report.



Passing bills.



Invoicing/costing.



Taxations.

When the department gets the purchase orders and supplies bills, they verify it and forward it to the accounting department. Here the costing is done in 2 ways: –

Job costing



Batch costing

Responsibilities of head of the department

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 77

ORGANISATION STUDY



Responsible for sales tax, income tax return & periodical returns to the bank.



Also responsible for preparation of profit and loss account and balance sheet.



He is authorized-signatory for payment of vouchers, receipt and also looks after the overall administration of accounts and review of the work of the personal.



He is responsible for financial-accounting system and verification and scrutinizing the account in general ledger and preparation of profit and loss account as well as balance sheet. SHARED VALUES;



Customer satisfactionThe company is dedicated to building a relationship with their customers where they become partners in fulfilling their mission. It strives to understand customer’s needs & to deliver products & services that fulfil & exceeds all their requirements.



Commitment to total qualityThe company is committed to continuous improvements of all activities & supply product & services that confirm to highest standards of design manufacture, reliability maintainability & fitness for uses as desired by our customers.



Cost & Time consciousnessThe company believes that success depends on its ability to continually reduce the cost & shorten the delivery period of products & services. It will achieve this by eliminating waste in all activities & continuously improving all processes in every area of work.



COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 78

ORGANISATION STUDY

STRUCTURE OF THE DEPARTMENT;

VP & Unit chief VP & CFO

DGM-Finance DGM-CORP Finance Assistant Manager

Costing, fixed assets, inventory

Export

Treasury management

Payroll

Excise formalities

SOURCES OF FINANCE; •

STATE BANK OF INDIA



ICICI BANK



BANK OF INDIA



BANK OF BARODA

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 79

ORGANISATION STUDY COMPANY PERFORMANCE; During the year under report, your company has achieved a turnover (Gross) of Rs 9.63 billion. The operations have resulted in a net profit of Rs. 302.12 million. INDUSTRY OUTLOOK; The electrical industry has been witnessing consistent growth during last few years but for the slow down witnessed during the second half of the last year. The performance of the industry is directly related to the country’s GDP growth. If the monsoon is good & the industrial revival takes place for which the government has several steps, the electrical industry can regain its momentum. APPROPRIATIONS Equity Dividend In order to conserve for resources for company’s growth, the company has not transferred any amount to its General Reserve. Preference Dividend Payment of dividend of 7% on the preference shares issued to IDBI Bank ltd on 1800000 preference shares of Rs 100 each from 1.10.2001 to 30.4.2003 & 1200000 preference shares of Rs 100 each from 1.5.2003 to 31.3.2004.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 80

ORGANISATION STUDY

SWOT ANALYSIS The SWOT approach is distillation of the steps & considerations that should be taken to formulate an effective strategic plan. The terms SWOT is the acronym for Strengths, Weakness, Opportunities & Threats.

STRENGTHS: •

KEC is one of the rare units in the world which produces the high voltage AC/DC Motors & Generators.



Management is very stable, that forms strong foundation for the company



The company has got the ISO certificate for producing quality products



Well equipped quality control department for inspecting the quality of incoming raw materials & final products



Employees are being provided with all necessary welfare facilities



There are highly skilled & committed employees



Company guarantees job security to all its employees this makes them to be more committed & loyal.

WEAKNESS: •

Under utilization of the resources



As the company provides job security the employees have become less productive



Less coordination between different departments

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 81

ORGANISATION STUDY

OPPORTUNITIES: •

The company has an opportunity to expand its production units due to more demand for its product



The company has got better tool for better planning & decision making



The company can establish more branches across the globe



There is a growing demand for motors & generators in other developing countries.

THREATS: •

Cost of production is very high



The company faces competition from MNCs

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 82

ORGANISATION STUDY

FINDINGS •

Strength of KEC is its Brand Name



KEC is willing to take up any challenges customization project & successfully implement it



Advertisement costs are too less because they manufacture the products based on the orders



Kirlosker electric co, has ISO, KEMA, CE & NVLAP certifications



Quality assurance department is maintaining the quality of the product & it has become basis of competition with other companies



Company is eco friendly, they recycle the waste water & reuse the same water for their daily use like washing & gardening



They have well integrated SAP & use data base like ORACLE or other RDBMS that co-ordinates & connects various information of different departments, hence it provides ready information to the top level management to take immediate decisions



The ready acceptance of Kirlosker Electric products in USA, Europe, Canada, Hongkong, Australia, China, Singapore, South Africa, Malaysia, Pakistan & Bangladesh along with the effort to earn certification like world’s leading company.

SUGGESTIONS

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 83

ORGANISATION STUDY •

Manufacturing cost to be lowered by improving productivity



An extensive & effective marketing strategy needs to be carried out by the company



Employee satisfaction & retention of manpower should be checked & ensured



Company can encourage more women employees



Provide sign boards within & outside the company premises to facilitate easy identification of the department



Can improve the infrastructure of training & development centre in order to provide better environment for the learners & trainees.

CONCLUSION

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 84

ORGANISATION STUDY The company has been pursuing its fascination with future since the year it was established. KEC began its endeavour by catering to the needs of domestic market & slowly & steadily expanding its activities by exporting to countries like USA, Canada, Hong Kong etc. Due to increasing demand for its quality products which are ISO certified. The quality is maintained with strict attention to every small aspects from raw material procurement, manufacturing processes to the final product dispatch. A meticulously planned & strictly followed quality assurance program which helps in establishing KEC’s quality criteria that accommodates product design, manufacturing, testing & statistical monitoring. The company has very good personnel department wherein the employees are given appropriate bonus, promotion & extensive care is taken by providing required training & motivation as & when required. The organization follows autocratic type of leadership style & the decision making is centralized. Therefore, the company being highly established from years has very good future in terms of expansion, diversification, collaborations, growth & development prospects & opportunities. It has a strong customer base; good positioning in the market, goodwill & reputation earned due to its quality products & finally always believes in power of now leading to more success & achievements year after year. The in-plant-training for a period of 6 weeks has given me a clear- cut idea of an organization working. This has helped me in recalling the theoretical concepts learnt in 1st year MBA & relating it with real working & applicability in life. It is also helping me in learning management concepts of 2nd year MBA. I came across many real problems faced by organization in day to day activities such a technology human management & physical resource management to overcome the problems by combined efforts of all the related departments. Thus management is the accomplishment of results through efforts of peoples. During the 6 weeks, it was totally a new experience entering into the organization & spent most of the time visiting various departments, interacting with people etc. In the beginning of the training, I went to different production sites where the assembling of the material is taking place. There I understood as to how the production work is divided & how the responsibility is allocated. After production site I the subsequent weeks I went to different departments like human resource management, quality, marketing, finance etc. I was able to understand the

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 85

ORGANISATION STUDY importance of each department & their contribution towards the achievements of the company objectives. I came to know the importance of managerial knowledge such as planning, organizing, directing, controlling & decision making in all day-to-day departmental activities. I also learnt the importance of time management that is a key parameter for any organization towards the success path. It was really fruitful & great experience working in the organization like KIRLOSKER ELECTRIC CO LIMITED, which is of great repute in the electrical industry. Finally, the training period in the company was a wonderful small time experience in the huge corporate.

BIBLIOGRAPHY Books referred:

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 86

ORGANISATION STUDY •

Ashwathappa K, Human Resource Management



Kotler Philip & Gary Armstrong, Principles of Marketing



Annual Report of the company for the year- 2008-2009

Websites: www.kirlosker-electric.com www.google.com

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES

Page 87

ANNEXURE BALANCE SHEET AS ON 31st MARCH, 2009 (Rs in Millions)

RESULTS OF OPERATIONS

2008-2009

2007-2008

Income

8659.6

8207.8

Expenditure

6674.9

6068.0

Gross Profit

1984.7

2139.8

1333.1

1263.1

651.6

876.7

225.3

150.2

165.1

134.1

Operating profit before tax & extraordinary items 261.2

592.4

Other income (net)

87.3

101.7

Net profit before tax & extraordinary items

348.5

694.1

Extraordinary income (Expenditure)

0

1.8

Net profit before tax & after extraordinary items

348.5

695.9

46.4

75.8

302.1

620.1

Operating Expenses Operating Profit Before interest & depreciation

Interest Depreciation, amortization & provisions

Provision for taxation Net profit after tax & after extraordinary items

DISTRIBUTION OF SHAREHOLDING AS ON 31.3.2009 Shareholding

No. of share holder

% of Range

In Demat Form

1-500

1209 8

501-1000 1001-2000 2001-3000 3001-4000 4001-5000 5001-10000 10001 & above

644 341 116 48 64 97

No. of shares

No. of share

No. of shares

Holders in physical form 1274230

24390

913683

517901

331

341849

512382

139

235183

292817

57

140710

172067

27

93168

297990

19

83580

704365

22

152109

36142551

16

8646782

102

Total 13510 Total no. of shareholders

39914303 % No of shares

25001 10607064 % of share holding

36,488

94.75

2187913

4.33

975

2.53

859750

1.70

480

1.25

747565

1.48

173

0.45

433527

0.86

75

0.19

265235

0.52

83

0.22

381570

0.76

119

0.31

856474

1.70

118

0.30

44789333

88.65

PATTERN OF EQUITY SHAREHOLDING AS ON 31.3.2009

Category

No of shares held % of shareholding

Promoters

25003593

49.49

Banks, Financial Institutions

5030665

9.96

Foreign Investment Institutions

850

0.00

Private Corporate Bodies

5909615

11.70

Indian Public

12594224

24.93

NRIs/ OCBs

1982420

3.92

Total

50521367

100.00

The segment wise turnover of the company is as follows; Products

2008-2009

2007-2008

Rotating machine group

4186099

4485969

Power distribution

4933071

4374105

Others

510131

601978

Total

9629301

9462052

ABRIDGED BALANCE SHEET AS AT 31st MRCH 2009

(Rs in 000’s) Particulars

31-03-2009

31-03-2008

742,888

742,888

916,901

647,130

1,468,006

1,313,098

3,127,795

2,703,116

1,697,425

1,620,454

Less; provisions

650,885

5,552

Current Assets, Loans & Advances

3,888,373

4,069,967

Less; Current Liabilities & Provisions

3,108,888

2,992,857

779,485

1,077,110

3,127,795

2,703,116

Sources of Funds Shareholders’ Funds a. Capital b. Reserves & surplus Loan Funds a. Secured loans b. Unsecured loans

Application of Funds Fixed Assets Investments

Net Current Assets

TOTAL

ABRIDGED PROFIT & LOSS ACCOUNT FOR THE YEAR ENDED 31st MARCH 2009;

(Rs in 000’s)

Particulars

31-03-2009

31-03-2008

INCOME

81,70,742

8,309,525

EXPENDITURE

8,402,223

7,615,436

Profit before extraordinary items

3,48,519

-

Profit before tax expenses

3,48,519

6,95,141

Profit after tax expense

3,02,120

6,20,141

Balance of profit carried to Balance Sheet

7,18,453

5,05,149

Before considering extraordinary items

5.59

11.97

After considering extraordinary items

5.59

12.00

EPS (face value Rs 10/ share)

CASH FLOW STATEMENT FOR THE YEAR ENDED 31st MARCH 2009 (Rs. 000’s)

Particulars

Current year

Previous year

A. cash flow from Operation Activities

3,48,519

6,94,089

Operating Profit before Working Capital 7,54,266 changes

9,57,185

Cash Generated from Operations

Net Cash from Operating Activities B. Cash flow from Investing Activities

C. Cash flow from Financing Activities

D. Net Increase in Cash

(2,40,832)

2,60,581

5,09 ,926

3,92,459

(8,29,115)

(2,19,607)

1,54,908

(4,18,923)

(1,64,281)

1,31,029

View more...

Comments

Copyright ©2017 KUPDF Inc.
SUPPORT KUPDF