Internship 2

CHAPTER 1 INTRODUCTION

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INTRODUCTION This is an Internship report about the Kansons Food Pvt Ltd. Company deals with the production of Bake and confectionary products. The food industry has given us a food supply so plentiful, so varied, so inexpensive, and so devoid of dependence on geography or season that all but the very poorest of citizens can obtain enough energy and nutrients to meet biological needs. Indeed, the Country’s food supply is so abundant that it contains enough to feed everyone in

the country nearly twice over  — even even after exports is considered. The overly abundant food supply, combined with a society so affluent that most people can afford to buy more food than they need, sets the stage for competition. The food industry must compete fiercely for every penny spent on food, and food companies expend extraordinary resources to develop and market products that will sell, regardless of their effect on nutritional status or waistlines. To satisfy stockholders, food companies must convince people to eat more of their products or to eat their products instead of those of competitors. They do so through advertising and public relations, of course, but also by working tirelessly to convince government officials, nutrition professionals, and the media that their  products promote health — or or at least do no harm. Much of this work is a virtually invisible part of contemporary culture that attracts only occasional notice. The Food Processing Industry is a mature sector that loosely tracks underlying demographic trends, such as population and income growth. Companies generate revenue from the sale of food and ingredients to a whole host of customers, ranging from supermarket chains and local bodegas to restaurants and other  players further down the processing chain.

SOCIETAL ATTACHMENT: The ways in which food companies use political processes — entirely entirely conventional and nearly always legal —  to obtain government and professional  — to support for the sale of their products. Its twofold purpose is to illuminate the extent to which the food industry determines what people eat and to generate 2

much wider discussion of the food industry's marketing methods and use of the  political system.

WORLD WIDE RESEARCH: Past 25 years, the nutrition had found that food industry practices are discussed only rarely. The reasons for this omission are not difficult to understand. Most of us believe that we choose foods for reasons of personal taste, convenience, and cost; we deny that we can be manipulated by advertising or other marketing  practices. Nutrition scientists and practitioners typically believe that food companies are genuinely interested in improving health. They think it makes sense to work with the industry to help people improve their diets, and most are outraged by suggestions that food industry sponsorship of research or programs might influence what they do or say. Most food company officials maintain that any food product can be included in a balanced, varied, and moderate diet; they say that their companies are helping to promote good health when they fund the activities of nutrition professionals. Most officials of Government agriculture and health agencies understand that their units are headed by political appointees whose concerns reflect those of the political party in power and whose actions must be acceptable to the judiciary. Being an Intern, I did my summer internship at Kansons food pvt ltd. Two months internship is a integral part of MBA degree of ASIET under A P J Abdul Kalam Technological University. The Internship help me to understand how the theoretical ideas are put into action The country has entered into a period of liberalization and this is bound to influence the food industry. The per capita consumption of food, snacks and  products will grow. The Th e Indian food industry indust ry is undergoing a very ver y exciting phase of growth for the next decade.

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1.1.

OBJECTIVES OF THE INTERNSHIP

The internship programme was pursued in the KANSON’S to achieve the following objectives: 1. To understand in detail about the overall working of the organization 2. To study about different diff erent departments & it’s functioning 3. To study the organizational structure of the company 4. To understand the manufacturing process of the company 5. To understand the product profile of Kansons.

1.2 INDUSTRY ANALYSIS

The Indian food industry is poised for huge growth, increasing its contribution to world food trade every year. In India, the food sector has emerged as a highgrowth and high-profit sector due to its immense potential for value addition,  particularly within the food processing industry. The food industry, which is currently valued at US$ 39.71 billion!, is expected to grow at a Compounded Annual Growth Rate (CAGR) of 11 per cent to US$ 65.4  billion by 2018. Food and grocery account for around 31 per cent of India’s consumption basket. Accounting for about 32 per cent of the country’s total food market, The Government of India has been instrumental in the growth and development of the food processing industry. The government through the Ministry of Food Processing Industries (MoFPI) is making all efforts to encourage investments in the business. It has approved proposals for joint ventures (JV), foreign collaborations, industrial licenses, and 100 per cent export oriented units.

Market Size

The Indian food and grocery market is the world’s sixth largest, with retail

contributing 70 per cent of the sales. The Indian food retail market is expected to reach Rs 61 lakh crore (US$ 915 billion) by 2020. The Indian food processing 4

industry accounts for 32 per cent of the country’s total food market, one of the

largest industries in India and is ranked fifth in terms of production, consumption, export and expected growth. It contributes around 14 per cent of manufacturing Gross Domestic Product (GDP), 13 per cent of India’s exports

and six per cent of total industrial investment. Indian food service industry is expected to reach US$ 78 billion by 2018.The Indian gourmet food market is currently valued at US$ 1.3 billion and is growing at a Compound Annual Growth Rate (CAGR) of 20 per cent. India's organic food market is expected to increase by three times by 2020. The online food ordering business in India is in its nascent stage, but witnessing exponential growth. The organised food business in India is worth US$ 48  billion, of which food delivery is valued at US$ 15 billion. With online food delivery players like FoodPanda, Zomato, TinyOwl and Swiggy building scale through partnerships, the organised food business has a huge potential and a  promising future. The online food delivery industry grew at 150 per cent yearon-year with an estimated Gross Merchandise Value (GMV) of US$ 300 million in 2016.

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Investments According to the data provided by the Department of Industrial Policies and Promotion (DIPP), the food processing sector in India has received around US$ 7.47 billion worth of Foreign Direct Investment (FDI) during the period April 2000-December 2016. The Confederation of Indian Industry (CII) estimates that the food processing sectors have the potential to attract as much as US$ 33  billion of investment over the next 10 years and also to t o generate employment of nine million person-days. Mr Tomasz Lukaszuk, the Ambassador of the Republic of Poland had also highlighted the keen interest shown by Polish companies looking for opportunities in India to expand collaboration and invest food processing. Some of the major investments in this sector in the recent past are: 

US-based food company Cargill Inc, aims to double its branded consumer  business in India by 2020, by doubling its retail reach to about 800,000 outlets and increase market share to become national leader in the sunflower oil category which will help the company be among the top three leading brands in India.

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Mad Over Donuts (MoD), outlined plans of expanding its operations in India by opening nine new MOD stores by March 2017.

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Danone SA plans to focus on nutrition business in India, its fastest growing market in South Asia, by launching 10 new products in 2017, and aiming to double its revenue in India by 2020.

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Uber Technologies Inc plans to launch UberEATS, its food delivery service to India, with investments made across multiple cities and regions.

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Di Bella, the Australia-based coffee chain, plans to invest Rs 67 crore (US$ 10 million) for setting up around 20 new outlets in Mumbai, besides entering Delhi and Bangalore by 2017.

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KKR & Co LP, the US-based private equity firm, plans to invest about Rs 520 crore (US$ 77.38 million) in dairy company Kwality Ltd, which will

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 be used to strengthen its milk procurement infrastructure and increase  processing capacity. 

Henry Ford Health Systems (HFHS), a US-based health and wellness group, plans to enter India by signing a franchise partnership with Chandigarh-based hospitality and food services firm KWalls Hospitality, and set up 'Culinary Wellness' branded stores across the country.

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Mondelez International, the US-based confectionery, food, and beverage major, inaugurated its new manufacturing plant in Andhra Pradesh set up for Rs 1,265 crore (US$ 190 million), with an annual production capacity of 250,000 tonnes.

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PureCircle, a Malaysia-based natural sweetener producer, plans to invest around Rs 1,300 crore (US$ 200 million) in India to set up a manufacturing plant and make the country its regional production and export hub in the next five years.

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Swiggy, a food delivery start-up owned by Bundl Technologies Private Limited, has raised Rs 230.34 crore (US$ 33.80 million) in a Series C funding round, with its existing investors SAIF Partners, Accel Partners,  Norwest Venture Partners and Apoletto Asia Ltd contributing contributi ng 79 per cent of the new funds raised.

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Gujarat Cooperative Milk Marketing Federation (GCMMF), popularly known as 'Amul', plans to invest Rs 5,000 crore (US$ 733.6 million) to establish ten new processing plants as well as expand the current capacity to touch 32 million litres per day (MLPD) capacity by 2020.

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Private Equity (PE) firm India Value Fund Advisors (IVFA) plans to invest around US$ 100-150 million in the food business in India over the next two years.

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Zomato, a restaurant search and discovery platform, has raised US$ 60 million

from

Singapore

government-owned

investment

company

Temasek, alongss with existing investor Vy Capital, in order to explore new business verticals.

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ITC Limited plans to invest Rs 800 crore (US$ 117.4 million) to set up a world-class food processing facility in Medak, a district located in Telangana. The company has also formulated plans to enter the dairy market.

Government Initiatives

Some of the major initiatives taken by the Government of India to improve the food processing sector in India are as follows: 

In Union Budget 2017-18, the Government of India has set up a dairy  processing infra fund worth Rs 8,000 crore (US$ 1.2 billion).

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Union Budget 2016-17 proposed 100 per cent FDI through FIPB (Foreign Investment Promotion Board) route in marketing of food products  produced and manufactured in India.

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The Government of India has relaxed foreign direct investment (FDI) norms for the sector, allowing up to 100 per cent FDI in food product ecommerce through automatic route.

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The Food Safety and Standards Authority of India (FSSAI) plans to invest around Rs 482 crore (US$ 72.3 million) to strengthen the food testing infrastructure in India, by upgrading 59 existing food testing laboratories and setting up 62 new mobile testing labs across the country.

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The Indian Council for Fertilizer and Nutrient Research (ICFNR) will adopt international best practices for research in fertiliser sector, which will enable farmers to get good quality fertilisers at affordable rates and thereby achieve food security for the common man.

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The Government of India allocated Rs 1,500 crore (US$ 225.7 million) and announced various measures under the Merchandise Exports from India Scheme (MEIS), including setting up of agencies for aquaculture and fisheries in coastal states and export incentives for marine products.

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Government of India plans to allow two Indian dairy companies, Parag Milk Foods and Schreiber Dynamix Dairies, to export milk products to

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Russia for six months, after these companies got approval for their  products by Russian inspection authorities. 

Ms Harsimrat Kaur Badal, Union Minister for Food Processing Industries, Government of India inaugurated the first of its kind Rs 136 crore (US$ 20 million) mega international food park at Dabwala Kalan, Punjab. She has also expressed confidence that the decision to allow 100 per cent Foreign Direct Investment (FDI) in multi-brand retail with 100 per cent local sourcing condition, will act as a catalyst for the food processing sector, thereby controlling inflation, uplifting the condition of farmers, and creating more jobs in the country.

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FSSAI has issued new rules for importing products, to address concerns over the entry of sub-standard items and simplify the process by setting shelf-life norms and relaxing labelling guidelines.

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The Ministry of Food Processing Industries announced a scheme for Human Resource Development (HRD) in the food processing sector. The HRD scheme is being implemented through State Governments under the  National Mission Missi on on Food Processing. The scheme has the following four components: o

Creation of infrastructure facilities for degree/diploma courses in food processing sector



o

Entrepreneurship Development Programme (EDP)

o

Food Processing Training Centres (FPTC)

o

Training at recognised institutions at State/National level

FSSAI under the Ministry of Health and Family Welfare has issued the Food Safety and Standards (Food Product Standards and Food Additives) Regulations, 2011 and the Food Safety and Standards (Contaminants, Toxins and Residues) Regulations, 2011 which prescribe the quality and safety standards, respectively for food products.

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Spices Board, set up by the Ministry of Commerce to develop and  promote Indian Indi an spices spi ces worldwide, aims ai ms spice exports of US$ 3 billion by 2017. 9

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The Government of India has approved the setting up of five numbers of Mega Food Parks in the states of Bihar, Maharashtra, Himachal Pradesh and Chhattisgarh. The Government plans to set up 42 such mega food  parks across the country in next three to four years.

Road Ahead

Going forward, the adoption of food safety and quality assurance mechanisms such as Total Quality Management (TQM) including ISO 9000, ISO 22000, Hazard Analysis and Critical Control Points (HACCP), Good Manufacturing Practices (GMP) and Good Hygienic Practices (GHP) by the food processing industry offers several benefits. It would enable adherence to stringent quality and hygiene norms and thereby protect consumer health, prepare the industry to face global competition, enhance product acceptance by overseas buyers and keep the industry technologically abreast of international best practices.

Exchange Rate Used: INR 1 = US$ 0.015 as on February, 2017

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same

Food Processing The Food Processing Industry is a mature sector that loosely tracks underlying demographic trends, such as population and income growth. Companies generate revenue from the sale of food and ingredients to a whole host of customers, ranging from supermarket chains and local bodegas to restaurants and other players further down the processing chain. This sector is p raised for its ability to deliver consistently positive investment returns. Indeed, over the past 20 years, Food Processing stocks have, on average, delivered high singledigit annual total returns (share-price appreciation and dividends), with much less volatility than the broader market indexes. It is, therefore, of little surprise that food stocks are well suited to fairly conservative investors with low tolerances for share-price volatility. Defensive characteristics, including stable 10

growth, ample interest coverage, and solid balance sheets, also establish these companies as "safe harbor" selections during major economic and stock market downturns.

Top-Line Drivers Food, of course, is one of life's basic necessities. As such, underlying demand tends to be steady through prosperous and difficult economic times. That said, food companies benefit from population growth. Also, higher aggregate personal income affords people "richer" diets and those on the margin may rely less on homegrown staples. Proactive efforts are arguably most critical for top-line growth. Companies endeavour to capture a greater share of household budgets through strong branding and the strategic positioning of their offerings. Trendright products and re-formulations that are easy to prepare, portable, and healthful usually gain good traction. Expansion into new geographic markets is also a key growth driver. Cross-cultural expansion can prove difficult, though, given entrenched regional cuisine and tastes.

Cross Currents Though food demand is reasonably predictable, there are certain cyclical undercurrents that present nimble investors the opportunity to strategically  position their food industry exposure for above-average investment returns. In challenging economic times, for example, people tend to forego vacations and restaurant outings. Consequently, food companies with significant hospitalitysector exposure often experience a falloff in end-market demand and lagging share-price performance. Budget-constrained consumers might trade down within the food sector, be it from expensive national brands to cheaper privatelabels or from pricey proteins, like steak and ground sirloin, to chicken and eggs.

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Sub-Segments Food companies fall into various sub-segments, and painting them all with one  broad stroke can lead to surprising deviations from expected performance. Investors should be cognizant of where a producer resides within the commodity"value added" spectrum. Poultry and other commodity-type producers have little individual influence over product pricing, and are susceptible to such vagaries as weather-related crop damage and cross-border trade sanctions. Commodity-like  producers are also constrained by long harvest (in the case of grains) and life (livestock) cycles. Therefore, those companies tend to have difficulty quickly adjusting "production" capacity. These factors result in relatively high earnings and share-price volatility, as compared with the rest of the Food Processing Industry. Through innovation and branding, successful marketers of value-added goods face less direct competition and have more control over pricing. Accordingly, they enjoy stable returns.

Cost Considerations Success also depends on the ability to control costs and leverage fixed/near-fixed expenses. Over its history, the industry has, at times, suffered margin pressure due to severe input cost inflation in the form of higher prices for ingredients and fuel (used to power processing plants and distribute goods to the retail trade). In  periods of commodity-price deflation, however, the "stickiness" of retail price hikes supports profitability. When input costs spike, value-added producers, with their strong brands, are better positioned, and can pass along much of the higher expense to customers. Makers of private label brands have good cost leeway, given the absence of big marketing outlays. Size matters for many of these companies. Distribution costs are often nearly fixed. As such, a larger portion of each incremental sales dollar tends to flow 12

down to the bottom line. Processors with an expanding brand portfolio can quickly realize significant economies of scale. A wide portfolio of popularly selling brands also puts these companies in a stronger bargaining position, vis-avis major customers in the retail trade, which has increasingly invaded the grocery space. Small food processors, however, as potential takeover targets, may be the direct beneficiaries of industry consolidation. Food Processing stocks are typically in vogue during recessions, when investors shun more-economically sensitive issues. That said, they are susceptible to sector rotation, when investors look to time the market bottom of cyclical issues. On  balance, food industry industr y exposure does serve most investors investor s well, regardless of the economic backdrop. These generally stable franchises produce fairly consistent, if unspectacular, investment returns throughout the business cycle. Processors, the large names with strong brand portfolios, in particular, are suitable for somewhat conservative investors. But numerous sub-segments do enable more venturesome

investors

to

strategically

position

their

portfolios

for

outperformance. Commodity-type producers, for example, may appeal to savvy market timers. All in all, the Food Processing Industry has something to offer to nearly everybody.

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CHAPTER 2 ORGANIZATIONAL ANALYSIS

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2.1. Company Profile ESTABLISHMENT

For over decades, The KANSON’S have been setting new standards in Food Industry. The KANSON’S are the experts in providing farm to fork food

solutions. From processing the finest quality of food grains to baking and milling, The KANSO N’S are committed to deliver the best in everything they do. They have an extensive range of healthy and wholesome breads and cakes, fresh-milled flours, convenience products and ethnic foods. The most recent addition in the line of food products is the fast-expanding range of wellness and health-foods.

The KANSON’S pick the choicest of food grains such as wheat, oats, millets and

rice from various parts of our country as well as abroad. Our supply-chain management brackets together the best of sources such as M.P., Telangana, Australia, United Arab Emirates and Tamil Nadu to name a few. The KANSON’S make sure that the quality and taste never gets compromised.

The KANSON’S’s expertise and success is the result of their commitment to

quality and years of research and experimentation. Over the years, their 15

customers have come to expect the best from KANSON’S. And they have

continued to deliver the finest and healthiest Foods to them.

COMPANY PROFILE Kansons foods pvt ltd was established in 1993, the company setup its headquarters in Kozhikode and also developed its branch located in the industrial development plot Angamaly, Ernakulam district. The Kansons are the manufactures of food products. The company is marketing their products in the  brand name na me known kno wn as APPLE. They The y are the sister concern of Kansons group of Companies. NILA, a name synonymous with catering service in Kerala and its neighboring states actually started off as baker’s way back in 1993. It later on

developed into a retail chain (Nila Bake House) which is very popular in central Kerala today.  Nila Bakers and Confectioneries a private ltd. Company was inaugurated on April 14, 2011 by Padmashree Yusuf Ali. This company was formed to cater to the wholesale market in South India. State of the art factories installed by them with latest technologies available enable them to manufacture quality products in a hygienic atmosphere. Kansons foods pvt ltd is one of leading manufactures in Kerala and also distributing their products in Lakshadweep and gulf countries. They offer variety of quality products like Bread, Bun, Rusk, Cakes, Cookies etc. The way they source their ingredients is absolutely key to the quality of their products and they source all their ingredients to ensure the highest ethical and quality standards. They are certified FSSAI, CFTRI etc. The manufacturing unit is indulged in using the most sophisticated machineries and technology. So bulk orders for export also are executed in a time bound manne r. The company’s expertise and success is the result of their commitment to quality and years of research and experimentation. Over the years, their customers have come to expect the best from KANSON’S. And they have continued to deliver the finest and hea lthiest

Foods to them. The brand has occupied the customers heart due to the refining 16

quality and unmatched taste ever since its inception. Ever since its inception, the company has been delivering its exceptional

product which has led to the

everlasting sustainability in the food industry. Kansons had a modest beginning in 1993 as a partnership venture. The association between M/s P.P Musthafa, C.P Usman, C. Unnikrishnan M. Unnikrishnan & K.N Shanmukhan entered this field as a natural extension to their existing bakery business. With total dedication and hard work of the management and staff, Kansons Group steadily over the years and today it ranks amongst the finest catering services in Kerala and Tamil Nadu.

HISTORY The very name Kansons brings to mind quality integrity and commitment. Launched in the year 1993, Kansons has since become a house hold name amongst food lover all over Kerala , with more than 100 outlets and around 2000 direct and indirected staff team. Strict adherence to quality and hygiene has  propelled Kansons to the top position among caterers in Kerala, Constant innovations, evolution and expansion are the manthrastha have made Kansons what it's today. Kansons started its food business as 'Nila Bake House' at Ottappalam in 1993 , and started its production units at Ottappalam, Pattambi, and perinthalmanna with in 2 years. Now Nila bake house is having more than 60 outlets around these production points. In order to feed the entire market of kerala other than KANSONS's own outlets Kansons started mechanised bakery factories named 'Nila Bakers and Confectioneries(India) Pvt Ltd. in shornur, Angamaly and Ottappalam. With the support of 42 distributors Kansons's Bakery products like  breads, Rusks, Cakes, Cookies, Savouries, etc. are now available all over Kerala. In 2007 Kansons expanded it's Catering division to a private limited company '  Nila catering service (India) Pvt.Ltd under the leadership of Mr. P.P Musthafa as its Managing Director, Mr Unnikrishnan as Chairman and K.Dilip kumar as vice Chairman. Executive Directors Mr. KK Shabab and Mr. C.H Noufal are incharge 17

of the south and north zone operations. Directors Mr. M Anoop and Mr. P P Mujmal are incharge of Thrissur and Coimbatore regions.Director Mr. VP Sujith is incharge of Kansons's new expansion Food fusion and Grill n Fry. Mr C P Usman, Mr K N Shanmughan, Mr M sathyanarayanan and Mr. V P Surendran are the other directors of Kansons.

Management Their managing Director Mr P.P.Musthafa a man of vast experience in this field, a tireless, ambitious, business man with a vision for the future and a strong board of directors to support him makes up the management of the company. A group of well trained, dedicated managers and staff are the stronghold of Kansons foods Pvt Ltd. They have a marketing network of stockiest and distributors from one end of Kerala to the other and it is their goal to make Kansons foods Pvt Ltd the most acceptable brand in Kerala by 2015 .

Business Objectives of Kansons Kansons Aims and Objectives Kansons aims are what they want to achieve in the long run, and objectives are used to high light how those aims are going to be achieved. Objectives can be in a form of targets and challenges for the business to achieve the aims.

Kansons aims are to: 

Maximise profit

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To maximise sales

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To grow

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To operate in a wide range of markets

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Have a good reputation

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To provide freedom for workers to express themselves and suggest ideas to help the business

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Achieve best possible financial return on capital

Kansons use aims and objectives as they are the foundation for decision making within the company. It provides long term thinking it's measurable and controlling and it motivates and inspires workers and employees, its direct, it focuses on efforts and unifies the company and most importantly it communicates with shareholders and employers regarding the businesses future. Kansons use the S.M.A.R.T objective method to set their short term objectives. These objectives have to be set for the business, products or services. Specific: The objectives should specify what Kansons want to achieve, for example they may want to achieve a 3% market share in 12 1 2 months. Measurable: The objectives should specify how you are going to measure whether you are achieving the objective. For Example, a 3% market share over 12 months means that each month market share targets can be measured. Achievable: The Objective must be achievable and attainable. For example, Is the 3% objective for the 12 months achievable? Does Kansons have the resources, man power and finances to achieve it? Realistic: Can the objectives realistically be achieved with the resources you have? For example: Is the 3% objective over a 12-month period realistic or does the company need longer? Does the company have the skills and resources to achieve this over the time period set? Timely: When do you want to achieve the set objectives? Without a timescale it is difficult to set dates for the achievement of key tasks and milestones. For Example: In our company have set themselves a period of 12 months to achieve the 3% market share.

Marketing and sales

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Marketing Hierarchy

General Manager

Area Sales Manager Area Sales Manager Area Sales Manager

North

South

Malabar-Kasaragod

Central

Alappuzha-Trivandrum Palakkad-

Kottayam

Sales off Sales Off

4SE

4SE

Sales offSales off

4SE

Sales off

4SE

Sales off

4SE

4SE

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Marketing is one of the majorly emphasized activities of any business. Marketing company hierarchy incorporates the levels of administration in the marketing departments. The marketing has become one of the primary capsule in the functioning of the company. The KANSON’S have proved its dominance in the  bakes industry. The marketing hierarchy has evolved since its inception. Marketing hierarchy demonstrates levels that fittingly define the hierarchy. This hierarchy is explained starting from the highest career levels and descending towards the lower career levels. The marketing department have been the central element these days since every company today want to succeed in the immense competition. Marketing is the department that identifies the customers' needs by carrying out marketing research alongside the research and development department, they develop the right products and promotions that need to be focused on within the needs and requirements of products requested by the company's customers and this helps to increase profit and keep the sales teams achieving their targets and objectives. To achieve the company's objectives, the marketing team must get 4 main areas right: Products - they must identify what is suitable for the target market, what brings total satisfaction to the customers, what customers would like them to produce, what is selling the most or what could do with some extra support due to low sales. Price- They must investigate the going rates or other suppliers to assure they don't overprice or under-price a product. Place- To identify where and what areas are selling certain product this would  benefit the production team as they could work a system s ystem out to avoid waste and additional losses. Promotion-To identify where and when to promote a product, for example if a Christmas limited addition product became available, it would be irrelevant to advertise or promote this product in February. 21

The above 4 areas help Kansons to achieve at least 2 of their objectives: "to be the number one product in a given market""maximising profit"

Local Community The local community can play a major part in Kansons business objectives as they are stakeholders, who live in or work in the area where the factories are  producing the products, this could have interests in the pollution or the traffic that the factory is creating, leading to complaints. The owners could decide they want to work all night and this could affect the residents who wish to sleep but cannot due to the noise that the factory works are making. Yet on the other hand Kansons could open up a new factory in a new area, and this could create jobs and provide them people with an income lower the employability statistics in the area of job seekers and improve their quality qualit y of life.

Government The Government are also stakeholders and take interest in the laws and legislation of Kansons, the government's decisions can have an impact on the aims and objectives as the laws they enforce can actually shut the company down, they have to ensure the factory is following the health and safety and that the hygiene levels are met as they are producing a food product. The government also have an interest to see Kansons achieve there aims and objectives as if the company stops producing products, staff would then be made redundant and then the employment rates will drop and no contributions will be made to the gross national product. Another interest that the government would have is that the company achieve their aims and objectives as they employ a lot of staff and each staff member would have to pay tax that would then be used for healthcare and education.

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Suppliers Suppliers are stakeholder within Kansons. Kansons are currently buying products from over 100 suppliers around the southern India; Kansons strive to work with their suppliers giving them the opportunity to give suggestions on how they would improve quality of efficiency, this gives the supplier the ability to be flexible and feel appreciated and allows room for a very solid business relationship. Kansons undertakes an evaluation on all potential suppliers to ensure that they are a fair trade company, such as standards that have to be met  by the environmental protection and ethical labour practices. Suppliers would take interest into Kansons as they supply the materials to Kansons to produce their products, they want to see the business succeed, so that their orders don't stop coming and they still receive a regular income.

Human Resources One of the key roles of this department is the ability to keep everyone happy; they are concerned with the welfare of the staff, people whom come in contact with the company and welfare of the business by following employment laws and ensuring health and safety. When you have happy staff you have motivated staff and this helps to achieve the objectives. HR is also responsible for all training that has to be taken to ensure the company are up to date with the way the company functions and that all health and safety is being met. HR department employ and deploy staff as they would be fully trained in ethical issues and again the employment laws and ensure the equal sopportunity procedures are in place and being followed, this avoids any law suits and trade union issues. The kansons does it recruitment process through the process of reference groups. Since the company primarily insist on recruiting through the friends circle rather conducting an overall hiring process.

Human Resources plan Plant (operation) Manager (1): is the in charge of the  production plant. The duties involved include overlooking day to day production 23

on the floor, coordinating shipping and receiving, assisting with any problems that may occur in the plant. The manager is personally involved with sanitation inspection of machinery, equipment and plant production area. These inspections should be done at least semi-annual and will follow the food process requirements. The plant manager is trained in all safety regulations program. Sales Manager (1): is the in charge of selling and marketing the product. They will contact with the distributors, frequently learning and inventing new ways to market and sell the product. Plant workers have been covered in the flow of work. The workers are required to follow proper sanitation requirements. They are trained to work each machine in the facility and they also put through first aid classes. Training Programs Every employee will be trained to work all pieces of  processing equipment. Employee will rotate jobs within the plant to let them experience all aspects of food processing as well as to decrease repetitiveness for the employees. This should increase moral and production. The plant equipment training will be performed by the plant Manager.

Research and development Within the research and development department is where the staff at Kansons investigates new products and try and improve the sales of existing products, this would involve going out and using different research mythologies, the staff in this area would perform surveys, experimental research and even observational research. They would examine competitors and try and find a gap in the market for any new product. The research and development department have to work very closely to marketing and productions to be able to achieve the right results to turn the findings of the research into useful products that will help Kansons to achieve their objectives.

CUSTOMER SERVICES The customer services department is to assure the customers are 100% happy with the products and services that Kansons provide; within in this department they deal with customer's questions and concerns. This department will help to 24

gain a customer's trust back if an unfortunate error has occurred. Having unhappy customers can affect Kansons objectives, and having well trained  professional staff to assist in certain areas of customer services can help  promote

and regain customers trust, to be able to meet the objectives. Workers/employees To be able to give the workers/employees a sense of ownership the company must keep them up to date with what is going on with the business; this helps to improve performances and motivates the employees. The workers/employees are main stakeholders in the business because their motivation and happiness keeps the performance of the business running smooth and relies on them for the  business to survive. Employees at Kansons are called internal stakeholders; Kansons have meetings to inform colleges about any changes and hear their views on the running of the company. Kansons use research skills to find out if the employees are 100% satisfied or to enquire how they feel within the company. They provide the employees with newsletters and access to forums and account information to keep them informed with what is going on. This helps Kansons to achieve their aims and objectives as it keeps the staff motivated and satisfied that they know what is happening within the company, if this did not happen then employees would feel confused and this would affect their skills to  perform the tasks. For example: if Kansons was to introduce a new machine to make the work more efficient and faster, then the employees will require training as soon as possible to ensure that the production will run smoothly and effectively. If this was not done you would find that the employees would be stresses from trying to learn the machine themselves, errors could lead to faulty equipment and the company could lose profit due to the fact the employee was either slow or made an error as he was never given training. This would also make the employee feel very disappointed and could lead them to feel they were not doing their job correctly. In a worse situation the employee could have an accident on that machine, which

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could lead to a law suit. An employee to a Kansons would want to achieve the  best possible results, to gain profit and ensure the Kansons is a success so it could continue to provide an income, if Kansons was to collapse then the employee would then be affected as they would have to seek further employment.

Customers A customer who is interested or purchases a product that Kansons provided, also  become stakeholders. Customers are external stakeholders of Kansons which does not directly link them with the company, but have a major part of helping Kansons meet their aims and objectives, without customers none of the aims could be met and Kansons SMART objective method could not possibly be met and the business would just collapse. Kansons customers are mainly interested in the price of the product and the hygiene h ygiene of the factories and the machinery.

Owners Owners are also stakeholders and these are the people who can control what Kansons achieve and how they run their business, an area of interest for the owners of Kansons is to maintain a good relationship with the suppliers and keeping financiers happy as Kansons are always marketing and researching new ideas for chocolate products that having a well-established and not in debt with suppliers or other financiers ie: banks, taxman or employees, with provide them with bigger opportunities and the flexibility to produce the products when and when they can, so owners of Kansons must make sure they use their money wisely.

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2.2 We are Kansons. And we are in the business of refreshing South India. We are one of the fastest emerging South Indian food company. With brands that have won the hearts of consumers everywhere, we are in almost every home across the length and breadth of South India. Be it Cakes, South India's one of the most sold Plum Cakes, or Rusk, one of the most moving food products in Kerala, over the decades, acquired iconic stature in one of the most competitive markets in the southern India. Our latest product crunchy items, and Savouries, a range of deliciously flavoured flavoure d cakes, have already made a grand entry within the few months of their launch. Our foray into the Foods category began with cookies baked being launched in late 2000’s. Today, Bake products offers a range of snacks in different

formats. Bread, our premium food brand renowned for its purity, is one of the fastest selling brands in the South India and one of the most widely available. Backward integration saw us open our own Bakes division, which makes us the one of the major Bakes company in India to manufacture its own delicacy  preforms. With Wit h a strong presence in over major retails already, we are all set to  become one of the major South Indian Food company.

A historic past is the sign of a great future

.

Kansons iconic, or changing market trends altogether.

Profit comes from philosophy. At Kansons, it's not just about the business. It's how we go about it. It's about the  people. It's about the culture and ethics. It's also about sustainability and social responsibility. Our philosophy is built around our need to lead, our need to innovate, and our need to make the world a better place with a little contribution from us. 27

Our Business Statement: "We are in the business of refreshing India with our products, refreshing the market with new categories and refreshing ourselves through innovation."

Our Vision: "To be the leaders in our business. We will stand apart from the competition by  being the first in the market to innovate."

Our Mission: "We will be the leaders in our business by - maintaining high quality, introducing new and innovative products, reaching every part of South India, remaining customer-centric, constantly upgrading our knowledge and skills."

2.3 Products / Services of the company Kansons started its food business as 'Kansons Bake House' at Ottappalam in 1993 , and started its production units at Ottappalam, Pattambi, and  perinthalmanna with in 2 years. Now Kansons bake house is having more than 60 outlets around these production points. in order to feed the entire market of kerala other than KANSONS's own outlets Kansons started mechanised bakery factories named 'Kansons Bakers and Confectioneries(India) Pvt Ltd. in shornur, Angamaly and Ottappalam. With the support of 42 distributors Kansons Bakery  products like breads, Rusks, Cakes, Cookies, Savouries, etc. are now available all over Kerala.

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PRODUCTS PRODUCT CATEGORIES

A. Breads

B. Cakes C. Chips D. Cookies E. Crunchy F. Savouries

BREADS BREAD SLICE

COCONUT BUN

BUN

TEA TIME RUSK

ORANGE

FRUIT RUSK

CAKES CAKE

CUP CAKE

MAGIC CAKE VANILA

MAGIC CAKE CHOCOLATE

MAGIC CAKE

ORANGE

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MAGIC CAKE PINAPPLE

PLUM CAKE 350GM

PLUM CAKE 500GM

PLUM

CAKE 700GM

CHIPS BANANA CHIPS

COOKIES

CRUNCHY

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SAVORIES SAVORIES

CHOCO DROPS

Services Kansons was converted to a private limited company in 2007. It now has offices at Ottapalam and Ernakulum in order to reach customers anywhere in Kerala. Today Kansons has the capacity to entertain any number of guests at different locations in a single day. Kansons has rich and varied experience in undertaking and successfully handling a multitude of function of prominent persons across Kerala. It can handle any event right from marriage receptions, product launch functions, all India conferences of major organizations etc... Various theme parties are also undertaken in a big way.

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Outdoor Catering

Kansons explore all avenues of catering services to serve the clients. They cater to outdoor events such as corporate lunches, formal dinners and theme parties for our clientele.

Tea Parties

Kansons deliver all food, tea and crockery at a scheduled time before your event. They will provide the setup of the tableware and food for the customers as directed.

Stage Decoration

Kansons are providers of kansonsdding services all over Kerala for several years. Their designers can easily transform the kansonsdding to be an event worthy of Royalty.

Car Decoration

Kansons help to bring unforgettable moments become more fabulous and eternal. With their experienced technicians they provide all types of designs.

Hall Decoration

They take decoration contracts for various occasions, providing quality decoration services for various kinds of functions for over years.

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Carpeting

Kansons are one of the best bakers provides a vide varieties of decorating ideas as per the budget from the client.Carpeting also one out of them to get a Royal effect in any occasions.

Luxury Cars Boasting a fleet of top class vehicles and professional chauffeurs, their Car Rental agencies offer high quality and executive stylish luxury cars .

Tourist Vehicles They offer cab services for companies in around Kerala and pick ups and drops in airport and railway junction as per instruction from the client.

Ice Carving Kansons are leaders in providing custome display in Ice for their Kansonsdding moments, Receptions, Baptism or for any occasions on demand de mand by the customer.

Vegetable Carving Kansons provide fruit and vegetable carving for kansonsdding and other events in Kerala so that customers can continue to produce beautiful arrangements.

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Fruits Arrangements Kansons specializes in fresh fruit and veggie arrangements,platters and baskets to make occasion special from: from: birthdays, engagements,bridal shokansonsrs etc

Balloon Arrangements Kansons do all kind of Balloon Decorations: Kids Birthday Parties, Birthdays, Theme

Parties,

Kansonsddings,

Special

Holidays

and

everything

in-

 betkansonsen!

Fresh Flokansonsrs Kansons provide the best arrangements for every occasion after considering the  budget.

Security Services Kansons are having a wide variety of services. They are ready to proivde security services upon demand. They are having many clients all over kerala.

Kids Play Area Kansons caterers provide a wide range kids playing rides. They take the worry and let free the customers to relax with the guests.

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Honeymoon Packages Kansons brings customers to an attractive array of Honeymoon vacation  packages that would make the journey worthy to be cherished forever .

Event Management Best Event Management has a marvelous team of event professionals. This splendid team will make events a beautiful reality with their extraordinary skill in co-ordination.

Birthday & Anniversaries

Kansons do all kind of Birthday Arrangements and everything in-betkansonsen. They are experts in providing spetial gifts on requests, Spetial cakes for parties etc.

Live Music, Saxophone Kansons are ready to provide special arrangements like Live Musics,Saxophone Fusion ,DJ Arrangements etc .

Bar Be Que Kansons Catering and BBQ is the number one for the freshest, highest quality, most delicious dishes and superior service in Kerala.Kansons have all arrangements for BBQ. 35

Pandal & Hall

Kansons

provides advanced setups for Pandal and Hall arrangements,

decorations with digital lighting and sound arrangements on demand.

Table & Chairs Kansons provides tables and chairs for every occasions at any time. They have a  beautiful collection of tables and chairs.

Photo & Video kansons are being creative and capturing people's best bits in photographs.

Special Food for Bishop Kansons are ready to provide food and travel arrangemetns for Bishop .Kansons are having professional experience in this field and their experienced people will handle it with care.

Light & Sound Kansons are one of the most prominent names in this industry. With the help of their adroit professionals, kansons prepare the layout of a single task 36

CHAPTER 3 POSITIONING OF THE INTERN AND HIS ROLE

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ORGANIZATION STRUCTURE BOARD OF DIRECTORS

CMD

Director Finance

Director Marketing

Manager (Materials)

GM Marketing MGR Stores

CM Purchase

CM Sales

Finance Executive

CM Distribution

CM (Production)

CM (MTCE) MGR Quality

MGR Safety

MGR R&D

MGR STORES

Executives

Fig – 3.1 Organizational Structure PW

PW

PW

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Kansons Business Functional Area Within the company there are organisational functions. Discussing the main functions of the company Kansons. Kansons is a very successful business and have over 100 employees working for them. For Kansons to remain a successful  business it has to maintain some structure and business functions to be able to meet their aims and objectives. Throughout the findings of Kansons the main activities of the following areas are what help and maintain the objectives that have been set by the business and allow Kansons to continue to have a success a reach their aims.

Administration and IT The administration department within Kansons are the department that provide support to all other departments within the organisation, they create a working order, which provides routine and functions smoothly. This support could be invoicing, photocopying, letter writing, posting the mail, collecting the post and distributing it correctly throughout the departments, attending meetings and taking minutes and then typing them up, keeping records of relevant information on the business, maintaining the computer systems, software, the security of the systems and the building and security and cleaning.

PRODUCTION DEPARTMENT The PRODUCTION DEPARTMENT is the department that produce the  products. The department has to be in control of the turnaround of the  production. When producing a product, materials and labour values are added so that the products can meet customer's needs. The production team need to have a high maintained system to be able to provide, produce and reduce the amount of food waste within Kansons. One would find that the production team in Kansons would be concerned with the following issues:

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

Cost of production



The condition of the means of production



Keeping production going



Health and safety



Keeping employees motivated



Keeping up to date with technology



Satisfying the requirements of customers



Maximising the use of plant



Minimising the waste of materials

Department Structure

MANAGER 

SENIOR SHIFT SUPERVISOR

TECHNICAL STAFF

WORKERS

Production is the process of conversion of inputs into outputs. It involves certain heavy machineries and some complicated process to convert raw materials into finished products. Food production is based on the formula given by the nutritionist. The formula will change according to the availability and the price

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of raw materials. The important raw materials used for this purpose are coconut oil cake, maize, rice, wheat bran, etc. and nutrients.

Duties and Responsibilities of Intern in Production Department 1. Management of different shift of employees 2. Giving ideas about maximizing the production with minimum resources 3. Restocking the goods for the production. 4. Maintaining the vendors list and follow-up

Finance: The finance department is the department that controls and deals with the money. The finance department are responsible for keeping all financial records and documentations of money that comes in and out of the business. The finance team are responsible for submitting tax reports and company registration. Once HR have agreed the salaries and bonuses that the staff at Kansons are entitled to they then would issue all wages and preform the relevant tax reductions or national insurance contributions. The finance department control all giving  budgets to each department, this is set in place so each department can achieve their objectives and do not waste money. Managers see these budgets and compare the sales and targets that had been met and the finance department then make plans for the future that will help the business to achieve its objectives.

Duties and Responsibilities of Intern in Finance Department 

Recording journal entries



Vouching



Help in report making

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

Calculate the amount of overdraft, payment time...etc. ti me...etc.



Advanced task execution and recording

Logistics

Duties and Responsibilities of Intern in Logistics Department

The overall work at the logistics department was designed to enhance the knowledge and skills of students in the area of logistics management. Being an intern typically reports to a logistics manager. Excellent academic credentials are required. Prior exposure in the area may be advantageous. Excellent customer service skills are a key trait for this position.

An Intern on logistics department was required to perform following duties: o

receiving or sending goods at the warehouse,

o

ensuring that the luggage is properly or securely packed,

o

ensuring that all the luggage in appropriate numbers is dispatched or received,

o

o

learning how senior technicians handle the tasks, applying the theoretical knowledge in the area,

o

 preparing logistics report in the area,

o

checking the reports made by others,

o

coordinating with other departments,

o

coordinating with drivers and workers, and

o

 performing other tasks assigned by the supervisor 

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DEPARTMENT ALLOTED & REPORTING TO WHOM The organization structure is mentioned above and in accordance with that the departments is allotted. The intern is allotted in each department according to the need sometimes but in majority of times it goes in an order. They will  participate the interns in the reconciliation session, agreement renewing session etc and had to prepare the statements accordingly. When a task is completed, intern has to report with the department head. But the deviation of schedules leaves and reports making is concerned to the HR manager. All the works assigned is completed and reported to the department head before the timeslot. Throughout the works, the staffs and managers were supportive and motivated the intern and helped in achieving achieving the objective as well.

.BRIEF DETAILING ABOUT THE WHOLE INTERNSHIP. An internship is an opportunity offered by an employer to potential employees, interns, to work at a firm for a fixed, limited period of time. To say about the two months of Internship it was a wonderful Experience. How to  behave in an Office? There is no need of training or mentoring when a person got an Opportunity to stay as an Intern in a Reputed Organization. The period of internship was 2 months. They will make the interns busy all the times. First few weeks activities of production department was interesting and its details details was provided by the production manager. And the task was also allotted before the day and likely all other departments too. In all departments interns had to report to the department head. The authority will check our work and makes sure that it is correct. Interns had to make the weekly reports of works and activities done by the person and submitted to the concerned faculty guide. They will not provide the core and confidential details of the company because it is only done by the managers and superiors. but considering the overall activities

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of the company, one could judge himself the knowledge that one should pursue to work in world class industry.

Under the supervision of heads of the department the intern is achieved its objective and well satisfied and fulfillment of works done by the intern. The Internship was a success in all means. As it is a food industry, interns could really get to know about new things around us. The officers were really helpful and guided us to the maximum and provided all supports and made a good environment to t o be a part off.

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CHAPTER 4 CONTRIBUTIONS AND LEARNING

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4.1 Monthly Activity / Progress Report  During the commencement of the internship, the interns were familiarized with the company as a whole. We were familiarized with the history and the origin of the company, following weekend we were showcased with the functions and the various services offered by the company. Followed by, the current scenario and the various missions that the company is expected to attain by the end of the fiscal year. By the end of the first week, the orientation sessions were concluded. The week after the conclusion of the orientation programme, we were guided to the plant. The plant visit helped us to understand the mechanisms of the machinery, execution of the baking machines. After the glance of the plant, we were instructed to view the previous orders and also advised to record the orders. The week after, we were guided with the importance of packaging and how the  process has helped them to attract their elite customers. The factors influencing the customers to buy the product. We were advised about the food safety and were explained how the company purchases its stock from the suppliers to keep the utmost standard in the industry. We were displayed the various methods and different instruments that kept harmful creatures away from the stock and were also instructed to keep the fullest cleanliness in the stock room. The supervisor advised us to evaluate the stock upon the set of instructions and I could evaluate the stock that is required to operate for the following day, this gave me the realization of the importance of valued stock that could impact on the survival of the company. Towards the end of the month, we were familiarized with the functioning of the logistics and were asked to assist the supervisor in the verification of the logistics. The delivery of the goods on every speculated day. The days assigned in the logistics department proved its importance and the gravity it could lead in case of failure. The supervisor assigned me to do many assignments in the logistics department which includes the assigning the cargo to its destination on time, informing the buyer about the delivery of goods, informing the driver about the goods and as well as the assorting of the good in the cargo.

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During the first month of the internship, the instructor nurtured me with the basic information that has to be equipped by an employee to function in the company. There were so many new traits that I could personally intake during the first month of the internship, which totally had an impact on my personality and enticed me with the qualities to contribute in this type of sector. The lessons that I could intake is the mandatory qualities needed to fulfil the tasks in the company, the day to day task that has to be attained consisting of the process such as buying, manufacturing, baking, packaging and as well as logistics. These  process has to be done in so much precision were any sorts of errors cannot be  bored.

WEEK 2 Monthly Activity / Progress Report  In the second month, the supervisor allotted me to assist the production team in  pre and post production duties. The duties dut ies carried carri ed many intense work consisting of heat and conjunction which continued until 3 days. After the work in  production department, I was assigned to the administration department. It consisted of several duties such as data entry of the sales recorded over the month and also the list of stock essential to Food Court with their Quantity and Total Amount. The post production duties such as the Issuing of the Forms along with Invoices and handover of the invoices to the vendor were conducted. I was also given the opportunity to assist the accounts officer in the development of the corporate accounts over the previous year. Later, I was assigned to the logistics department, it involved the aligning the different categories of the food  products. The classification of goods was conducted using several codes designed by the management. The assisting the inventory support were some of the activities which I could do on the sets. During the course of the internship, I was given opportunity to observe the duties and functions of HR Manager, I was awestruck by the knowledge which I gained from the college was just a minuet percentage of the reality. I was

47

 privileged to attain att ain a lot of information regarding the techniques’ and procedures cultivated to understand the process of the functioning of the HR department. Every move decided to maximize the output and plot a competitive edge over its rivals and also providing a healthy environment to maximize the production and also safeguard the workforce health. By the end of the week, I concluded my work and was asked to submit the report to the organization. The report was submitted sub mitted to the HR department.

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4.2 Contribution of the Intern to the Organization As an intern, I have been greatly thankful to the management for providing the opportunity to witness the aggressively transforming industry. With the schedule  provided by the managing officer, the tasks to be performed on the premises were duly informed. There were several challenging tasks to be completed on the  particular day. The creation, approval, and implementation of an internship is a collaborative experience among a student, Faculty Guide, Industry Guide. Each  person is responsible for contributing to the overall success of the internship experience. The contribution that I contributed to the industry

through the

Internship. 1. Demonstrate the highest level of professionalism, which includes arriving on time for designated work, notifying the Industry Guide of any deviations from the established schedule, and dressing to the standards of the organization and the work being performed. Respected the organization’s reporting structure and

followed the policies and procedures of the organization. 2. Communicated effectively with the Industry Guide, and other staff within the organization; accepted and applied critiques and suggestions to daily work in an effort to become more productive and/or efficient. 3. Completed and submitted to the Faculty Guide Weekly Time Logs. Completed and discussed with the Industry Guide the midterm and final evaluations. 4. Contributed effective ideas over the existing problems and helped the industry to define the actual problems. From the two months’  duration internship I understood that it is a structured work experience related to a student's major and/or career goal. An experience that should enhance a student's academic, career, and personal development and also access the knowledge that is required to match the company standards.

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4.3 Learning from the Internship It is a Pride to learn about Country within Country. The two months of internship have greatly greatly contributed many valuables information to develop my entire prospects of the industry. To define the critical knowledge attained , I would be defining one of the major findings that were explained from the top executives guiding the industry. Based on the finding here are some of the vital information as follows:-

1. Creating a bonding with the clients: clients: The staff was carrying out the process process of follow up on the orders taken. This task was to conduct telecommunication with the clients to check out the delivery of the products done accordingly. Along with the constant feedback from the customer, the process was targeted to create a sense of bonding with the brand.

2. Introduction to packaging. The manager conducted a thorough session on the concept of packaging. The concept of packaging was so important in the area of marketing, there were much hidden facts which are hidden behind the packaging. One of the important one was the design and the colour. The concept seems normal but the true fact is that the colour and quality of packaging attracted the customers. It deepens the sense of attraction in the minds of the customer .

Kanson’s Kanson ’s Brand Identity: Packaging a Punch

Brand identity and packaging are intrinsically linked, but even iconic designs sometimes need updating to match the needs of the market. It is in making an impact on consumers in a split second from a crowded shelf that successful packaging stands out in the Fast Moving Consumer Goods (FMCG) market. With more products vying for attention in a competitive market, maintaining a strong link between brand and packaging is important to secure market share, but at the same time companies must constantly update 50

their packaging in line with consumer trends, regulatory compliance issues and evolving technology.

'For Kansons, packaging has a key role to play in brand recognition,' says Philip Head of Packaging for Kansons. 'Packaging is the first contact consumers have with our brands. Just remember that 70% of purchase decisions are taken at the Point Of Purchase (POP). Only a few seconds are needed for the purchase decision.'

Many well-known brands, many of which have established a strong identity through their distinctive packaging. Kansons recently relaunched Smarties in a new hexatube pack with a flip-top lid in a bid to broaden its market appeal with a more modern look and a design that is more convenient to use.

GREEN PRESSURE ON PACKAGING DESIGN

"For Kansons, packaging has a key role to play in brand recognition." On the environmental front, Kansons is among those food companies that have taken the use of biodegradable materials forward. It recently announced, for instance, that it is introducing biodegradable trays into its  packaging  packagin g for Dairy Da iry Crunches Crunc hes and Black Magic cookie cookiess assortments. assort ments.

The tray, which is made of a substance derived from Maize, is designed to decompose within three months on a compost heap, though it will dissolve more rapidly in direct contact with water. The firm claims that producing these trays consumes around half the energy required for their plastic  predecessors.  predecess ors. With this launch of new packaging packaging,, Kansons is pioneeri pioneering ng a new technology in Kerala and this underlines our commitment to environmental good practices.'

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"Efficiency gains can improve the cost schedule for 'green' packaging." Having a strong brand across many products on which to build, Kansons has  been able to change individ individual ual product packaging to stand out from the crowd and hopefully secure the longevity of some brands by injecting new life into them.

For instance, it has targeted new packaging to specific markets in order to grow its market share thereby increasing its product differentiation. It has launched its Apple brand for sweet and condensed bread in Kerala. 'Shaped cover are becoming more economical, and they allow differentiation for  brand owners ow ners and attracti attractiveness veness and convenience conv enience for f or the consumer,' believe believess Phillip.

In fact, there are often clear trends in regional markets that mark out the kinds of packaging that are more likely to be successful.

CONSISTENT AND RESPONSIVE 'Mould manufacture improvement, improvement, demoulding or multiple stack moulds are technologies that improve packaging manufacture efficiency and therefore costs,' he adds. 'They also allow more complex, innovative packaging solutions.'

The trends towards eliminating unnecessary unnecessary packaging from the supply chain and using more biodegradable or recyclable material will affect packaging designs for many years to come.

3. Assorting the products As the company is dealing in the manufacturing of many different types of  products. There lies a great importance in the field of assorting the products 52

accordingly. On the set of induction program, the interns were taught importance of carefully assorting the products according to the specified spot. As an intern, I could understand the gravity of the error that could threaten the brand image of the company. Assorting is the distribution process used to overcome discrepancy of assortments and reduce required searching. The assorting process was first described by Hovde and more fully developed by Alderson. Assorting consists of four basic activities (1) standardization (2) accumulation, (3) allocation, and (4) assortment

Standardization  is the task of collecting uniform products from alternative suppliers. The idea of standardization evolved from agriculture, where grains and fruits needed to be sorted by quality grade.

Accumulation:: Because of the vast geography of many producing areas and the Accumulation dispersion of buying units, it is necessary to match supply and demand. Accumulation consists of assembling standard products into large quantities .

Allocation is the development of adequate suppliers to satisfy the demand of numerous customers. Allocation results in a broad choice of individual goods that have similar or related end use.

Assortment: The last stage in sorting activity is the assembly of specific goods Assortment: into a customized order. With regard to the company, the various products are categorised according to the types of the product. It is then allocated to the transportation department to deliver the goods the ordered by the clients and other customers.

4. Importance of Logistics The logistics of the company were practically displayed at the premises. The logistics is not only the transportation of the products to the dealers but further 53

more. The logistics are directly connected to the department who are carrying out the orders. The process involves the following steps. Once the products are ordered by the clients/dealers at the very time the logistics are also updated with invoice and the end of the day, the logistics department takes the ordered  products to the concerned destination and it was also noted that it was the responsibility of the logistics that once the invoice is generated the department have to load the particular product to the cart at the end of the day.

Role of Channel of Distribution and Physical Distribution of Goods Producers produce goods and finally make them ready for the market. The methods and routes to be adopted to bring the products to the market — to to the ultimate consumers and industrial users, must be determined. This process involves establishing distribution strategies, including channel of distribution and  providing for physical handling and distribution.

Distribution system has two components: 1. Channels of Distribution 2. Physical Distribution. Channels of Distribution mean the intermediaries or the process through which the products are transferred from the producers to ultimate users. They are distributors, retailers, agents etc. Physical Distribution is concerned with the flow of goods to the ultimate consumers which includes transportation, warehousing and inventory management.

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5. Marketing The marketing being one of the important part of the survival of the company. The company is deeply involved in the spreading the territories as the company isn’t involved in any sorts of advertising through any sorts of popular mediums. The marketing can’t be explained in few words, as the efforts involved by the

designated members truly resembles the success of this brand in spite of low investment on advertising. The technique of constantly improvising the relationship between the dealers and the clients and maintaining the steady quality on the products, gives the creditability on the company’s survival among

the major competitors. The marketing has become one of the primary capsule in the functioning of the company. The KANSON’S have proved its dominance in the bakes industry. The

marketing hierarchy has evolved since its inception.

Marketing hierarchy

demonstrates levels that fittingly define the hierarchy. This hierarchy is explained starting from the highest career levels and descending towards the lower career levels. The marketing department have been the central element these days since every company today want to succeed in the immense competition.

6. Food safety The food safety is a matter of deep concern in the food industry, the food making industry has to be certified with FSSAI. The company is certified with many food regulator and also been claimed with producing quality food products. In India the Food Safety and Standards Authority of India (FSSAI) is the apex food regulator. It is empowered by and functions under the Ministry of Health and Family Welfare, Government of India. The FSSAI implements and enforces food regulations as prescribed in the Food Safety and Standards Act, 2006 (FSS Act).

Categorized as Standardized or Non-Standardized 55

In the FSSAI regulations, food products fall into two categories — standardized standardized and non-standardized. The standardized food products are those for which standards are prescribed and do not require product approval prior to manufacture, sale, distribution, or import. The first time manufacturer or importer of standardized foods only requires an FSSAI license to begin a food  business.

 Non-standardized food products do not have standards as their safety parameters are either not known or not yet ascertained. Presently FSSAI has standardized only 380 articles of food in 16 categories so all other foods require product approval if they are not listed among these 380 food items. FSSAI is working to standardize another 12,000 more foods for which the process is nearing finalization in harmonization with Codex Alimentarius.

Traditional foods also do not require product approval as they are being consumed for centuries in India. The ingredients and preparation methods are well known and this guarantees their safety. If, however, traditional foods use any new ingredients or food additive or new technologies in preparation, they need product approval.

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CHAPTER 5 CONCLUSION

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CONCLUSION In a nutshell, this internship has been an excellent and rewarding experience. After the completion of internship programs, I had been exposed exposed to an industrial working life. From this Internship, Interns were able to understand the functions with high level of professionalism and dedication with the help of the staffs and heads in the organization. organization .

Throughout my internship, I could

understand more about the definition of an employee of an world class company and prepare myself myself to become a responsible and innovative employee

and

manager in future. Along my training period, I realize that observation is a main element to find out the root cause of a problem. Not only for my project but daily activities too. During my project, I cooperate with my colleagues and operators to determine the problems. Moreover, the project indirectly helps me to learn independently, discipline myself, be considerate/patient, self-trust, take initiative and the ability to solve problems. Besides, my communication skills is strengthen as well when communicating with others. During my training period, I have received criticism and advice from managers and technician when mistakes were made. However, those advices are useful guidance for me to change myself and avoid myself making the same mistakes again. Apart from that, I had also developed my managing skills through various programs that I had done. This also helps sharpen my skills . In sum, the activities that I had learned during industrial training really are useful for me in future to face challenges in a working environment. environment. Not only did I gain practical skills but I also had the opportunity to meet many fantastic people. The atmosphere at the office was always welcoming which made me feel right at home. The departments and its functions are experienced through real events and analyzed, reported and interpreted. Throughout the industrial training, I found that several things are important:

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Critical and Analytical Thinking To organize our tasks and assignment, we need to analyze our problems and assignment, and to formulate a good solution to the problem. We would have to set contingency plan for the solution, so that we are well prepared for the unforeseeable situations.

Time Management As overall supervisor and supervisor  and managers are always racing against tight timeline and  packed schedule, a proper time management will minimize facing overdue deadlines. An effective time management allows us to do our assignment efficiently and meet our schedules. Scheduling avoids time wastage and allows us to plan ahead, and gaining more as a result.

Goal Management Opposing to a Herculean goal seemed to be reachable at first sight, it is better to sub-divide the goals to a few achievable tasks, so that we will be gaining more confidence by accomplishing those tasks.

Colleague Interactions In working environment, teamwork is vital in contributing to a strong organization. Teamwork is also essential in reaching the goals of the organization as an entity. Thus, communicating and sharing is much needed in the working environment. Therefore, we should be respecting each other in work, and working together as a team, instead of working alone. This is because working together as a team is easier in reaching our targets, rather than operating individually.

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5.1 References: a. Ministry of Food Processing Industries (MoFPI), Agricultural and Processed Food Products Export Development Authority Authorit y (APEDA), Media reports and Press Releases, Department of Industrial Policy and Promotion (DIPP), Press Information Bureau (PIB), Confederation of Indian Industries (CII),Union Budget 2016-17, Union Budget 2017-18

 b. hbr.org/

c.www.business-standard.com/opinion-editorial

d. Wikipedia.org

e. brightkite.com/essay-on/kraft-foods-research-study

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