JavaNet Internet Cafe - Sample Plan
This sample marketing plan was created using Marketing Plan Pro®marketing planning software published by Palo Alto Software, Inc. This plan may be edited using Marketing Plan Pro and is one of 70+ sample plans available from within the software. To learn more about Marketing Plan Pro and other planning products for small and medium sized businesses, visit us at www.paloalto.com.
This is a sample marketing plan and the names, locations and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserve
confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to resell, reproduce, publish, distribute or even copy this plan as it exists here.
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Copyright © Palo Alto Software, Inc., 1995-2007.
All rights reserved.
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by ________________ in this marketing plan is confidential; therefore, reader agrees not disclose it without the express written permission of ________________. It is acknowledged by reader that information to be furnished in this marketing plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to ________________. Upon request, this document is to be immediately returned to ________________.
____________________ Signature _____________________ Name (typed or printed) _______________ Date
This is a marketing plan. It does not imply an offering of securities.
Table of Contents 1. 0 2. 0
Executive Summary . . . . . . . . . . . . . . . . . . . . Situation Analysis . . . . . . . . . . . . . . . . . . . . . 2.1
2.2
Market Summary . . . . . . . . . . . . . . . . Market 2.1.1 Demographics . . . . . . Market 2.1.2 Needs . . . . . . . . . . . . Market 2.1.3 Trends . . . . . . . . . . . . Market Growth . . . . . . . . . . . 2.1.4 . SWOT Analysis . . . . . . . . . . . . . . . . . . Strengths . . . . . . . . . . . . . . . 2.2.1 .. 2.2.2 Weaknesses . . . . . . . . . . . . ..
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Samp le .....................
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2 3 3 4 5 5 6
Opportunities . . . . . . . . . . . . .. Threats . . . . . . . . . . . . . . . . . 2.2.4 .. Competition . . . . . . . . . . . . . . . . . . . . . 2.3 . Service 2.4 Offering . . . . . . . . . . . . . . . . . . . 2.5 Keys to Success Critical 2.6 Issues . . . . . . . . . . . . . . . . . . . . Macroenvironment . . . . . . . . . . . . . . . 2.7 .. Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . Missio . . . . . . . . . . . . . . . . . . . . . . . 3.1 n .. Marketing 3.2 Objectives . . . . . . . . . . . . . . . Financial 3.3 Objectives . . . . . . . . . . . . . . . . 2.2.3
3. 0
3.4 3.5 3.6 3.7
3.8
4. 0
Financials, Budgets, and Forecasts
Plan
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........ Break-even Analysis . . . . . . . . . . . . . . . Sales 4.2 Forecast . . . . . . . . . . . . . . . . . . . . Expense Forecast . . . . . . . . . . . . . . . . 4.3 . Linking Sales and Expenses to 4.4 Strategy . . . . . . . . . . . Contribution Margin . . . . . . . . . . . . . . . 4.5 . Controls . . . . . ........................ . . Implementation Milestones . . . . . . . . . 5.1 . Organization . . . . . . . . . . . 5.2 .. 4.1
5. 0
Target Marketing Positioning . . . . . . . . . . . . . . . . . . . . . .. Strategy Pyramids . . . . . . . . . . . . . . . . . Marketing Mix . . . . . . . . . . . . . . . . . . . . Services and Service 3.7.1 Marketing . . . . . . . . . . Pricing . . . . . . . . . . . . . . . . . 3.7.2 .. Promotion . . . . . . . . . . . . . . . 3.7.3 .. Service . . . . . . . . . . . . . . . . . 3.7.4 .. Marketing Research . . . . . . . . . . . . . . . .
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5.3 Appendix . . .
Contingency Planning . . . . . . . . . . . . . . ...... ....................... .. .
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Market ing Copyright © Palo Alto Software, Inc. 1995-2007 All rights reserved. Not for resale, reproduction, publication, or distribution. www.paloalto.com
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