Integrated Advertising Promotion Marketing Communications 0133866335
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M1J9UEDBZT - Read and Download Ebook Integrated Advertising, Promotion, and Marketing Communications (7th Editio
Integrated Advertising, Promotion, and Marketing Communications (7th Edition) (Newest Edition) by Kenneth E. Clow, Donald E Baack
Integrated Advertising, Promotion, and Marketing Communications (7th Edition) (Newest Edition) by Edition) by Kenneth E. Clow, Donald E Baack NOTE: You You are purchasing a standalone standalone product; product; MyMarketingLab does MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab MyMarketingLab search search for ISBN-10: 0133973115/ISBN13: 9780133973112 9780133973112 . That package includes includes ISBN-10: 0133866335/ISBN0133866335/ISBN13: 9780133866339 and ISBN-10: 0133866971/ISBN-13: 9780133866971. A Modern Guide to Integrated Marketing Communications I ntegrated Advertising, Promotion, Promotion, and Marketing Marketing Communications Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. Edition includes end-of-chapter blog exercises; links to The new Seventh Edition includes articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. Also available with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within it itss structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
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M1J9UEDBZT - PDF File: Integrated Advertising, Promotion, and Marketing Communications (7th Edition) (Newest 1 E...
M1J9UEDBZT - Read and Download Ebook Integrated Advertising, Promotion, and Marketing Communications (7th Editio
M1J9UEDBZT - PDF File: Integrated Advertising, Promotion, and Marketing Communications (7th Edition) (Newest 2 E...
M1J9UEDBZT - Read and Download Ebook Integrated Advertising, Promotion, and Marketing Communications (7th Editio
Download and Read Online Integrated Advertising, Promotion, and Marketing Communications (7th Edition) (Newest Edition) by Kenneth E. Clow, Donald E Baack
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