Informe Marketing

cccccc
c  
 c
c c   cc
c 
ccc c c c c c c c c c c c c c

u
 c c


cc c



       u              
 



u        
         !   

  "#$#% &  !         ' (  )  ' !  
( 
         !      *  +                                                 !

               )        !    

 *         

    ,  "#$#%- è

                     

             !  "  ! #       $  %

& '   $  (         "         "$   '      "" (   #  $    )     * "
 ) "

    #     "     ( +,,, "   -          !   .*  /  

/ 

 

0 
/ *               " *  

             !             !  +  !       
           

—12  3       *  
  "#$#%

                   

*!  4  *              *

 %      "#$#%    

        !

                      / 4    
       %  !  4  4    

   
  "#$#%   



        *      !    +         !  

51   % /  /         !         !   /   "#$#%  

   / "    /    6     1c #* 

    1c        ! !  1c    *   !7 7  1c * 

        1c        !   
!                      

812
       !   

   & !     !           "#$#% /+  !  4  

     
   *    &  !

    
          *    

     

     *      


   

   !          !         /
     *           

*1 *   !

 %    !

  *    "#$#%     
+  /

   /        !   u ' .    +   .90/      '   .   

      u   .u    

        .% 
 
 ,    -* 
    

              *+! *        *   

 :12      :;2
  "3# &2&2?&&%&@&u%u&-c c c

     

:5 * *+! ! 2   '2  4(  "* *   /        *+!

  .   * 

       *         * +   
    
    
          !   /

 /  *        


  / "#$#%         *      4    *       
       

. '—
(      *  
 !                 )                   *         /   
         "#$#%    

       
     

  /     "#$#%       )   !  

 :  .!   %       !        4         !       !              

 *    

  

    —
  4         !  

   

  /   ! 0  

   !     !

"#$#%  & !  
 

$#%">$4          *

*+! 

   !   !         

    

 

       "#$#%   .—
  


      /  *+!

    *   

   / * +  "#$#% *  
     !     

.

   !

  

          

´;1&  

    '    " . =    

*     !              */. 

         

* /    ! 0        /. 

    '     .   /    !   / !  4     /       !    

     !   //       .           
       /    4        
   + !          . 

/

 /      $  . % 

 =                c

 

c

´5&  @#2&

 @

   1c "#$#%           1c 3  *     /  /   * *

!             
  4   
     

!*   "&   

       
        

    1c %  .  /!    

' 4 ( 1c    !     !

     #    )   
        !      

         2*    A     
4   !    *    /  



/  
 /     / +

    

'+ 

 

  ! !    (   &    %
      c c c c c c c

@     '3