Indian Luggage Industry

April 23, 2018 | Author: Aditya Khare | Category: Brand, E Commerce, Luxury Goods, Competition, Baggage
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Short Description

Current Growth: 10-15% CAGR per annum Expected to reach over INR 100 billion approx. by 2015 Drivers Increasing dispo...

Description

Strategic Management Indian Luggage Industry

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Overview



Industry Analysis – PEST



Porter’s Analysis



VIP – Company Analysis



VIP – SWOT Analysis



VIP – Competitor Analysis



Issues



e!ommendations and Impli!ations











Current rowth! "#$"%& CA' per annum ()pected to reach o*er I+' "## ,i--ion appro). ,y /#"%

"rivers •

Increasing disposa,-e income o0 consumers



(nhanced *isi,i-ity o0 products



Casua- Bag Segment Business Bag segment

Tra*e- Bag Segment

/#.<

Li0esty-e product 1rgani2ed sector!3%&4 5norgani2ed sector! %%&

C#an$in$ Trends •

'ar(et Si)e

 The 0ranchisee mode6igh end segment! tying up with g-o,a,rands



Mid segment! *a-ue 0or money products



%ar$e pool o& !onsumers attra!tin$

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