Indian Luggage Industry

Strategic Management Indian Luggage Industry

Submitted by:

•

Overview

•

Industry Analysis – PEST

•

Porter’s Analysis

•

VIP – Company Analysis

•

VIP – SWOT Analysis

•

VIP – Competitor Analysis

•

Issues

•

e!ommendations and Impli!ations

•

•

•

•

•

Current rowth! "#$"%& CA' per annum ()pected to reach o*er I+' "## ,i--ion appro). ,y /#"%

"rivers •

Increasing disposa,-e income o0 consumers

•

(nhanced *isi,i-ity o0 products

•

Casua- Bag Segment Business Bag segment

Tra*e- Bag Segment

/#.<

Li0esty-e product 1rgani2ed sector!3%&4 5norgani2ed sector! %%&

C#an$in$ Trends •

'ar(et Si)e

 The 0ranchisee mode6igh end segment! tying up with g-o,a,rands

•

Mid segment! *a-ue 0or money products

•

%ar$e pool o& !onsumers attra!tin$

3