Importance of the Report and Presentation

Importance of the Report and Presentation 1. They are are the tangible tangible products products of the resear research ch effort. effort. 2. Manageme Management nt decis decisions ions are are guided guided by the the report report and and the  presentation. 3. The involv involvemen ementt of many market marketing ing manag managers ers in in the  project is limited to the written report and the oral  presentation. 4. Manageme Management's nt's deci decision sion to to undertake undertake marketi marketing ng research research in the future or to use the particular research supplier  supplier  again will be influenced by the perceived usefulness of  the report and the presentation.

 The Report Preparation and Presentation Process Problem Definition, Approach, Research Design, and Fieldwork Data Analysis Interpretations, Conclusions, and Recommendations Report Preparation Oral Presentation Reading of the Report by the Client Research Follow-Up

Report Format I. Title page II. Letter of of tr transmittal III. II I. Let ettter of au auth thor oriz izat atio ion n IV.. Tab IV ablle of con onttents V. List of tables VI. List of graphs VII. VI I. Li List st of ap appe pend ndic ices es VIII. List of exhibit exhibits s IX.. Executive su IX summar ary y a. Major findings b. Conclusions c. Recommendations

Report Format X.

Problem definition a. Background to to th the pr problem b. Statement of of th the pr problem X. Approach to to th the pr problem XI. Resear arc ch design a. Type of research design b. Information needs c. Dat ata a co collection fr from secondar ary y sources d. Dat ata a col colle lect ctio ion n fr from pr prim imar ary y so sour urc ces e. Scaling te techniques f. Questionnaire de development an and pretesting g. Sampling techniques h Fieldwork

Report Format XIII XIII.. Dat Data ana analy lysi sis s a. b.

Methodology Plan of data analysis

XIII. Results XIV XIV. Li Limi mita tati tion ons s XV. Conclusions and recommendations XVI. Exhi hib bit its s a. b. c.

Questionnaires and forms Statistical output Lists