Imc651 Critical Analysis (Fendi 2010477674) 1

FACULTY OF INFORMATION MANAGEMENT MANAGEMENT Bachelor of Information Science (Hons) Information Systems Management

EVALUATION OF INFORMATION SERVICES (IMC651)

ASSIGNMENT: ARTICLE REVIEWS Sociability and Social Interaction On Social Networking Websites by  Andrew Keenan Keenan and Ali Shiri Shiri

Prepared By: NOOR MOHD EFFENDI BIN MOHD RASHID Group : NIMBF10X

Prepared for: NORSHILA SHAIFUDDIN

May 2015

EVALUATION OF INFORMATION SERVICES (IMC651) CRITICAL ANALYSIS

ABSTRACT This paper is focused to research paper which explore sociality by discusses multiple type of social interaction and how this social interaction encourages their users to communicate and interact. The main objective of discussions is about types of social networking application (Facebook, MySpace, LinkedIn and Twitter) including their issues and characteristic features through observations and user experiences.

Keywords: Article review, social netwo rking , definitio n, Faceboo k, MySpace, netwo rk, soc iability, Twitter, Linkedln, interaction 

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EVALUATION OF INFORMATION SERVICES (IMC651) CRITICAL ANALYSIS

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INTRODUCTION In the new era of technology, the internet has led to the creation of new communication media called social interaction in social networks. According to Dictionary.com, a social network is the development of social and professional relationships; sharing information and services among people with similar interests. Basically, it relates to the use of the website or other technology to communicate with others and share information, and other resources.

Social websites such as are Facebook, Twitter, MySpace, LinkedIn and etc. but for this review, we just focused on four important type of social websites which offer a variety of features to facilitate interaction on the internet. Users can share their status at wall, private message (PM), photos, songs, videos and many standards of expressions.

The number of social websites has also grown exponentially, and offering each different focuses, designs and features for their users. These social websites want we  join their community and get new experience with exploration their social web specifically to analyzing how social websites encourage sociability between users. This analysis will focus on a four major social networking websites (Facebook, MySpace, Twitter and LinkedIn) and explore their features that encourage sociability.

Therefore, this is article to review their articles regarding to main topic social interaction websites and discuss what point of views the author want to deliver to the audience based on their research paper "Sociability and Social Interaction on Social Networking Websites by Andrew Keenan and Ali Shiri".

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EVALUATION OF INFORMATION SERVICES (IMC651) CRITICAL ANALYSIS

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AUTHOR’S BACKGROUND

 All the authors have a different background such but from the same country. Andrew Keenan, Professor at School of Library and Information Studies and Humanities Computing Program, University of Alberta, Canada. Ali Shiri is a Professor at School of Library and Information Studies, University of Alberta, Canada. Their article about type of social websites (Facebook, MySpace, LinkedIn and Twitter) including their issues and characteristic features through observations and user experiences. 3.0

PROBLEM STATEMENT This study aimed to determine the ability to interact with others via the social networking site

with the characteristics of the existing design standards or

technologies to promote sociability. Before, users interact with letters and telegrams. Social network analysis (SNA), examines how the structure of a network affects users within the network. Many websites that encourage social interaction through profilebased user accounts include Facebook and MySpace. Previously users interact very limited and subject to the use of the social networking site built. This is because the interaction sites have features and functions that vary depending on the needs of the users who use it. But now, the technology has with other users. In addition, the blog created by the user reviews also allow developed to allow interaction sites online dating profiles and encourage interaction readers to respond to the topic with the author and other readers in the future.

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OBJECTIVES

The main objectives this article reviews the features of social networking and also to explore and identify what the main idea that has been suggested by the authors through their research studies which is include with their assumption, contribution, solution and literature reviews. In addition, it also to find the similarities and difference social networks through different methods and also to examine what is the strongest and weakness of the articles regarding to main topic.

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EVALUATION OF INFORMATION SERVICES (IMC651) CRITICAL ANALYSIS

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LITERATURE REVIEW

The social web and social networking are often used as synonyms, but the two concepts have decidedly separate meanings. The social web refers specifically to websites and web technologies, while social networking is an existing body of theory relating to human interaction. Analysis of the social web to examine people focused websites and their strategies to encourage sociability. Currently, analyzing sociability on the people focused social websites is a new trend.  A social network is a social structure comprised of types of interdependency between nodes. The configuration of individual nodes into a larger web of interdependency beginning in rudimentary stages with Emile Durkheim and Ferdinand Tonnies. While traditional social science research focuses on the individual actors, SNA emphasizes the relationships between actors within the network. Each community will have its own culture, values and norms that develop based on the needs of its users. 6.0

METHODOLOGY Form this reviews, four main social websites (Facebook, MySpace, LinkedIn and Twitter) were examined from a user study perspective. After thoroughly participating on the websites, a series of observations were recorded from each experience. These experiences were then compared to understand the different approaches of each website. Evaluation of websites based on experiences and literature about this website. This research is exploratory study, so the data gathering process consisted of exploring the features of each website.

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EVALUATION OF INFORMATION SERVICES (IMC651) CRITICAL ANALYSIS

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FINDINGS For this article is discussed about the features of the social networking to the world community and stated that the presence of social networking sites has made life comfortable and enjoyable. The authors focused on four examples of social networking websites such as Facebook, Twitter and LinkedIn and MySpace by explained with details about all the features and aspects that available on those social networking sites. From this exploratory study, the authors has found Facebook and MySpace, as the largest social websites, receive the most of good coverage. LinkedIn and Twitter represent an application of social websites, focusing on professional networks and micro-blogging (quick updates), respectively. These serve as points of comparison between the social web giants Facebook and MySpace.

Sociability on Facebook is an extension of sociability in the public and user personal information (or profile page) is accessible by people we have added as friends. Facebook encourages sociability by creating a comfortable, private and familiar social environment. Facebook restructured as the popular social web by strongly encouraging users to use their proper name different with social web, MySpace. But, Facebook has restricted profile access area and it is perhaps

Facebook’s  

most

distinguishing feature. Facebook also encourages sociability through its recent redesign includes a tabbed window interface to separate categories of

user’s

information, like photos, videos, events etc. Facebook has also integrated an instant messenger chat client into the web redesign. This makes Facebook an all-encompassing social web environment. Facebook encourages users to focus their computer mediated social interactions in a singular web environment. Facebook encourages sociability by representing

‘‘real

world’’

social connections in a virtual space and an all-encompassing social web destination through networks a safe, private web environment.

MySpace also encourages sociability with representing a

user’s   identity

in a public

web environment. The emphasis in MySpace is providing a public virtual space for user public identity accessible to anyone. Sociability on MySpace is same with the Facebook is by

‘‘real world’’  

and virtual connections. MySpace also allows users

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EVALUATION OF INFORMATION SERVICES (IMC651) CRITICAL ANALYSIS

outside of their network to view

user’s   profile

pages, although with limited access. All

information on the profile page, which normally includes whatever information user enter when creating user profile is viewable and searchable. Searching power allows web users to quickly locate someone on MySpace. By having publicly accessible profiles, MySpace users are highly visible, and searchable through popular search engines. Sometime has a misleading profile and this is public accessibility feature of MySpace.

MySpace does allow users to submit any amount of content they feel deserves public recognition. Privacy settings are offered around uploaded media (photos and video). Users may also set their profile to private, restricting profile to view by friends with granted profile access. MySpace users very vulnerable to unwanted groups having access to their information, and this social web is not safe and no privacy in accessible. One of MySpace attraction is users allowed to edit the HTML of their profiles and choose their own domain names, MySpace users can create highly personal web spaces, unique from other users. We can concludes, MySpace is the public space of the internet. Poorly managed privacy settings or personal discretion are hazardous on MySpace.

Differentiate with LinkedIn which encourages sociability through professional networking. As a business oriented social networking site, LinkedIn focuses on encouraging professional relationships. All services on the website function solely to foster professional relationships. While this is decidedly useful for its users, LinkedIn an increasing of highly focused social websites. Privacy in the network operates in a unique way. This website uses gated access approach where users must get permission from the user to view their profile page. LinkedIn also features a pay version of the site. The pay version promises to facilitate business relationships and new jobs more effectively. At LinkedIn, sociability is also facilitated through payment.

From this articles review, the author also has found Twitter encourages sociability through simplicity. Twitter is a service for friends, family and co-workers to communicate and stay connected quickly. This social website focus on exclusively on

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EVALUATION OF INFORMATION SERVICES (IMC651) CRITICAL ANALYSIS

quick

‘‘140 

characters or

less’’  

updates. Twitter is decidedly simple, which makes

interacting with the interface tremendously easy and intuitive for users familiar with social networking websites. Like LinkedIn, Twitter is a niche focused website, but instead of focusing on a niche community and technology. Twitter has streamlined their technological approach by focusing specifically on SMS-length updates, essentially creating web-broadcast micro-blogging. Before becoming friends with another Twitter user and subscribing their feed, user must get their permission. From a privacy perspective, Twitter has variable privacy options. Users are able to protect their Twitter updates by altering their privacy settings, but the default account displays Twitter updates publicly. Twitter updates are capped at 140 characters is that SMS messages are also capped at 140 characters. Twitter is quick, direct and multi-modal. Twitter is the fastest growing social network in the world (Snyder, 2008).

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RECOMMENDATIONS From this review, exploratory study is an initial overview of sociability on social websites. The authors, state the future research possibilities for sociability online are numerous. One possible avenue for further studies in sociability is user studies. User studies can document which social features are most frequently used or considered to facilitate sociability based on user behavior. Finally, researchers will try developing a theoretical social application and testing its effectiveness in encouraging sociability amongst a test group of users. This data could be used to develop new social applications.

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SIGNIFICANCE OF STUDY The result of the study showed that most of user use social web for socializing their activities than for academic purposes. In the emergent social web, interaction and content has become an immersive experience.

Facebook’s   recent

addition of an in-

browser instant messenger client allows users to chat instantly with any friends online. This is both an interactive feature and a content feature, encouraging users to socialize through both the technology of the system and the content of the conversation. Immersive social features like in-browser instant messaging are transforming the social web into an all-encompassing web based social interaction.

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EVALUATION OF INFORMATION SERVICES (IMC651) CRITICAL ANALYSIS

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LIMITATION OF STUDY No limitations study because a comparison of different models of sociability does not yet exist. This study focuses specifically on what makes social websites

‘‘social.’’  This

social websites were examined from a user study perspective. After thoroughly participating on the websites, a series of observations were recorded from each experience. These experiences were then compared to understand the different approaches of each website.

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EVALUATION OF INFORMATION SERVICES (IMC651) CRITICAL ANALYSIS

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CONCLUSION These websites offer users a variety of options for interaction including media sharing, blogging, public discussions, events and a host of other features. Facebook and My Space have a large user base to facilitate this multitude of features, and also allow users to develop their own applications within the meta-social environment. The major difference between Facebook and My Space is privacy vs publicity. Their focus is on the visibility of their user base. Smaller social websites encourage sociability by offering specific types of sociability. While most users flock to either My Space or Facebook when joining a social web community, Twitter has created the intriguing space of micro-blogging by focusing on a specific technology. From an interactive perspective, sociability on social websites is largely determined by the design of the website. Perspective, Twitters design quickly articulates the purpose of the site quick updates. From a content perspective, sociability on social websites is also largely determined by user content. Facebooks attempts to create social desktop have manifested as complex, information rich user profiles. Immersive social features like inbrowser instant messaging are transforming the social web into an all-encompassing web based social interaction. This exploratory study is an initial overview of sociability on social websites. As a Conclusion, the social networking can give a lot advantages to the user if they used for positive reason and not vice versa. In the emergent social web, interaction and content has become an immersive experience. This is examples an interactive feature and a content feature, encouraging users to socialize through both the technology of the system and the content of the conversation.

Immersive social features like in-browser instant messaging are

transforming the social web into an all- encompassing web based social interaction. It can be consider as basic natural life because

it’s

all depends on us on how we

handle something for own good or bad.

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EVALUATION OF INFORMATION SERVICES (IMC651) CRITICAL ANALYSIS

BIBLIOGRAPHY

Keenan, A., & Ali Shiri (2009). Sociability and social interaction on social networking websites. Library Review , Vol.58(6), 438-450. http://dx.doi.org/10.1108/00242530910969794

Social Networking. (n.d.). Dictionary.com Unabridged . Retrieved October 23, 2014, from Dictionary.com website:  http://dictionary.reference.com/browse/social networking

Top 15 Most Popular Social Networking Sites. (2014, Oct). eBizMBa .Retrieved October 123, 2014 from http://www.ebizmba.com/articles/social-networking-websites

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EVALUATION OF INFORMATION SERVICES (IMC651) CRITICAL ANALYSIS

APPENDICES

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