IBM Cloud Portfolio Navigator - Interactive eBook

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IBM Cloud

PortfolioNavigator Download The Latest Version

June 30, 2015

IBM

Partners

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© 2014 IBM Corporation

IBM Cloud Portfolio Navigator MAKE THE MOST OF THIS TOOL

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IBM Cloud Portfolio Navigator Guide Slide 1 of 4

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Brand

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Three ways to discover the breadth of IBM's cloud capabilities

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Drill down to one-pager summaries of each offering with links to learn more

•

Gone too far? Use Navigation features at the top of each slide to go back or restart your journey

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IBM Cloud Portfolio Navigator Guide Slide 2 of 4

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IBM Cloud IBM’s end-to-end cloud portfolio

Brand

Think it

Build it

Tap into it

Strategize how to use cloud to drive savings and revenue growth.

Build and run your private or hybrid cloud.

Utilize cloud services delivered from IBM Cloud

Client Initiatives

The entire IBM Cloud Portfolio classified within a comprehensible set of categories

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IBM Cloud Portfolio Navigator Guide Slide 3 of 4

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The Brand view groups IBM's Cloud Computing portfolio into Business Units and Brands

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IBM Cloud Portfolio Navigator Guide

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The Client Initiative view maps IBM's Cloud offerings onto Adoption Patterns.

Client Initiatives

Based on thousands of successful cloud engagements, Adoption Patterns are typical entry points for our clients to adopt cloud computing. Major Adoption Patterns have been defined under: • • • •

Cloud Enabled Data Center Cloud Platform services Business Solutions on Cloud Cloud Service Provider

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IBM Cloud Portfolio Navigator Tips Slide 1 of 2

To get started: 1. Enter slide show mode in PowerPoint or use PDF version 2. Select Start Here to determine which flow to use Note: From this screen, you can access the most current version of the tool and provide feedback

Navigation buttons at the top of the screen that let you move between navigation options Click on any block diagram to navigate to that respective capability

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IBM Cloud Portfolio Navigator Tips Slide 2 of 2

One Pagers offer an overview of offerings with links to learn more: Hyperlinks on One Pagers that bring you to web pages. Return to the application when finished

BP

Refers to a Business Partner enabled offering

Provides you additional information on special topics

Ctrl

F

Press and type in the offering name (or part of the name ) to find a specific offering in the tool

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Capabilities Think it Build it Tap into it

Think it Strategize how to use cloud to drive revenue growth and efficiencies

Build it Build, extend and run your private or hybrid cloud

Tap into it Use services delivered from the cloud

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Cloud Strategy and Design Initiate your cloud transformation with a customized action plan based on comprehensive workload, readiness and return on investment analyses.

Think it

1

Business Strategy

2

Workload Implementation Strategy and Roadmap

3

Infrastructure Strategy and Roadmap

Cloud Strategy and Design

Cloud Implementation Cloud Migration Services Cloud Management Services

Help our clients understand Cloud as a business enabler to expand the horizon of what is possible in business model innovation

Understand what workloads need to move and where they should move (public, private, or hybrid). Build a roadmap for phased adoption

Help IT understand and build the right strategy and roadmap to transform the data center, ensuring the right balance to scale and deliver the qualities of services expected by their customers

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Cloud Implementation Helps companies to build and deploy a cloud environment with established methods and extensive expertise

Think it

1

Business Applications

2

Platform Implementation

3

Infrastructure Implementation

Cloud Strategy and Design

Cloud Implementation Cloud Migration Services Cloud Management Services

Help companies to leverage cloud business applications like SalesForce CRM

Help companies to implement cloud platform solutions that deliver complete business services like virtual desktop or application development services

Help companies to implement their IaaS cloud

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IBM Cloud Migration Services

Think it Cloud Strategy and Design

Cloud Implementation Cloud Migration Services Cloud Management Services

1

Cloud Migration Services o Quickly selects, optimizes and migrates workloads to public, private and hybrid cloud environments o Helps realize the benefits of cloud faster by using advanced analytics "Analytics for Logical Dependency Mapping" o Helps provide quicker, more cost-effective cloud on-boarding using standardized processes o Supports a more reliable, higher-quality cloud migration with access to IBM resources

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Cloud Management Services

Think it Cloud Strategy and Design

Cloud Implementation Cloud Migration Services Cloud Management Services

IBM Cloud Management Services help companies manage their private clouds, including assuring that an appropriate security architecture is deployed.

Cloud

1

Cloud Management Services Help companies manage their private clouds, including assuring that an appropriate security architecture is deployed.

IBM Cloud Portfolio Navigator By

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Cloud E2E Governance Services Identification and development of cloud governance across all IT assets that will be integrated with or provisioned via the cloud.

•

Cloud Transformation Journey Services Development of a cloud road-map for clients who desire a "best path" for cloud

•

Cloud Enabled Business Model Accelerator Cloud enabled business model accelerator is an offering that talks about Cloud Computing concepts in the current business world.

•

IT Strategy and Innovation Helps clients align their current IT strategy, resources and investment to changes in business direction and corporate strategy.

Cloud Strategy and Design

•

IT Operating Model Agility Helps clients to optimize the way the Business & IT function collaboratively operate in the digital age from a structural, people & process perspective.

Business Strategy

•

Smarter Enterprise Architecture Helps our clients to better adopt current and future technologies (eg: CAMSS) to optimize the overall landscape of IT solutions covering Systems of Record, System of Engagement, System of Insight and Internet of Things solutions.

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Application Portfolio Modernization Strategy Helps our clients to evaluate their current Application Portfolio and set out the roadmap to improve strategic alignment and value

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IT Transition Management Helps clients with planning and managing major changes to the IT Operating model as a result of M&A events, divestitures or significant corporate restructuring

Think it

Workload Implementation Strategy and Roadmap Infrastructure Strategy and Roadmap

IBM Cloud Enabled Business Model Accelerator - BVA

BP

Classification of client’s current cloud initiatives using IBM’s Cloud Enablement Framework and deliver a summary recommendations and roadmap.

- Indicates hyperlink to ibm.com url

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Capabilities IBM Smart Business Desktop Expertise to help accelerate virtualization of desktop environment with a range of cloud computing options.

Cloud API Economy Readiness Assessment

Think it Cloud Strategy and Design Business Strategy Workload Implementation Strategy and Roadmap Infrastructure Strategy and Roadmap

Prescriptive analysis for both Business and IT, which guides and helps determine the deployment and management of an API Centric Architecture to determine the API roadmap for enterprises, in support of their business objectives.

Cloud Application Development Services

Cloud API Economy Readiness Assessment

IBM Workload Transformation Analysis Provides a quantitative analysis to determine the cost & benefit for migration to cloud environments.

Cloud Application Virtualization - BVA Application Virtualization Services (AVS) is focused on helping clients lower quality assurance costs, shorten release cycles, reduce risks, and eliminate critical development and testing constraints by virtualizing IT resources to provide ondemand accessibility and capacity for teams across the entire software life cycle.

Cloud API Development Services

BP

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IBM Networking Strategy and Optimization Services for Cloud

Think it Cloud Strategy and Design Business Strategy Workload Implementation Strategy and Roadmap Infrastructure Strategy and Roadmap

Enable the right balance of network performance, security and flexibility with cost to support business goals of cloud computing.

IBM Data Center and Facilities Strategy Services Develop a data center approach that optimizes availability, scalability, recoverability and agility, while minimizing risk.

BP

IBM Cloud Advisory Services (formerly IBM Infrastructure Strategy and Design Services for Cloud Computing) This service will help customers to develop a strategy, architecture, and roadmap for cloud.

IBM Security Intelligence and Operations Consulting Services BP Build next-generation threat intelligence and enterprise monitoring

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Capabilities SaaS Application Services

Think it Cloud Implementation Business Applications

Platform Implementation Infrastructure Implementation

Business Solutions

SalesForce

Workday

Salesforce.com is a Cloud-enabled CRM services company and \IBM is a premier Global System Integrator (GSI) for salesforce.com.

Workday provides unified Financial Management and Human Capital Management applications. IBM's differentiators with Workday include: Global end-toend HCM and Finance Transformation capabilities, including Change Management, as well as AMS and BPO offerings. IBM Global Financing: Supporting clients with transitioning from a Capital Expenditure to Operating Expenditure model. IBM Software: Surrounding Workday with our software portfolio is a unique differentiator. Kenexa, Cast Iron, and so on.

Microsoft Dynamics IBM provides Application Management Services (AMS) for Microsoft applications such as Dynamics AX, Dynamics CRM, SharePoint and BizTalk. IBM AMS ensures the applications are optimized, responsive and available to users when they need them. IBM Application Services can supplement client staff, co-manage applications or even manage entire set of applications. In addition, the IBM global Cloud testing services organization provides access to cutting-edge test centers that offer a full range of software testing solutions and services to help maintain stability, reduce cost and increase productivity.

More on SaaS Application Services

Smarter Buildings Our Smart Building Management solution provides end-to-end facilities solutions. Campus solutions for higher education from IBM helps clients improve outcomes, increase efficiencies and better manage your data and IT resources.

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By ISV Capabilitiesand SWG SaaS Application Services SaaS Application Services • Core Consulting – Industry, Process, PMO, Change Management, Enterprise Integration SalesForce • Implementation Competency – Tool configuration, integrationSalesforce.com and best practices is a Cloud-enabled CRM services

•

company and \IBM is a premier Global System Differentiated Solutions & SW Portfolio – Integrated Integrator (GSI) for salesforce.com.

solutions and adapters for IBM SW Solutions-as-aService. Microsoft Dynamics

Think it

• Delivery & Change Adoption Methods:

Cloud Implementation Business Applications

Platform Implementation Infrastructure Implementation

IBM provides Application Management Services (AMS) for Microsoft applications such as Dynamics AX, Dynamics CRM, SharePoint and BizTalk. IBM AMS ensures the applications are optimized, responsive and available to users when they need them. IBM Application Services can supplement client staff, co-manage applications or even manage entire set of applications. In addition, the IBM global Cloud testing services organization provides access to cutting-edge test centers that offer a full range of software testing solutions and services to help maintain stability, reduce cost and increase productivity.

More on SaaS Application Services

Business Solutions

Workday Workday provides unified Financial Management and Human Capital Management applications. IBM's differentiators with Workday include: Global end-toend HCM and Finance Transformation capabilities, including Change Management, as well as AMS and BPO offerings. IBM Global Financing: Supporting clients with transitioning from a Capital Expenditure to Operating Expenditure model. IBM Software: Surrounding Workday with our software portfolio is a unique differentiator. Kenexa, Cast Iron, and so on.

Smarter Buildings Our Smart Building Management solution provides end-to-end facilities solutions. Campus solutions for higher education from IBM helps clients improve outcomes, increase efficiencies and better manage your data and IT resources.

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Capabilities SaaS Application Services

Think it Cloud Implementation Business Applications

Platform Implementation Infrastructure Implementation

Business Solutions

Cloud Business Solutions are personalized to unique client requirements and are sourced from the cloud. The solutions are based on reusable assets / frameworks and personalized for each client’s requirements–achieving the ‘best of both worlds’ across cloud and on premise deployment models. Key client benefits of Cloud Business Solutions include: • Personalized to meet unique client requirements • Accelerated deployment on private or hybrid cloud infrastructure • Annuity-based, outcome-aligned pricing that includes start-up fees • Single, simplified client agreement

More on Business Solutions

GBS Solution Gateway

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Capabilities IBM Cloud Builder Professional Services (formerly IBM Private Modular Cloud) BP Creating a hybrid cloud on premises and off-premise (on SoftLayer) environment, leveraging a standardized architecture and automation to reduce infrastructure implementation time to 1day. Integrates automated middleware & software deployments above the OS layer.

Think it Cloud Implementation Business Applications

Platform Implementation Infrastructure Implementation

IBM Cloud Development Operations (DevOps) Assessment Cloud Offering to meet the growing demands of DevOps for our clients. A cloud-based Dev/Test/Prod environment that can be quickly spun up for IBM internal and/or client access. The environment is targeted at the development of webbased applications.

IBM Mobile Virtualization Services Cloud based virtual desktops, enabling PCs, thin clients and other devices to access applications and data through a centrally managed computing environment.

IBM Cloud Dev/Test Managed Services Cloud Dev/Test Managed Services provide private and hybrid cloud solutions for Development and Test needs.

IBM Testing Services for Cloud – Application Virtualization An entry point to Integrated Development and Test Environment. Provides application virtualization services that leverage various Cloud models based on clients need.

IBM Testing Services for Cloud – Performance Testing Delivers a highly scalable, automated and cost effective approach to performance testing. An entry point to Integrated Development and Test Environment. Provides performance testing services that leverage various Cloud models based on clients need. .

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IBM Network Integration Services for Cloud Computing – Application and Network Performance Optimization for Cloud

Think it Cloud Implementation Business Applications

Platform Implementation Infrastructure Implementation

Creating an “application fluent network” for your cloud infrastructure

BP

IBM Network Integration Services for Cloud Computing – Network Security for Cloud Computing Providing rigorous network security solutions to help protect the integrity of your critical business systems and data

BP

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Cloud Application Assessment Cloud Application Assessment efforts involve enabling clients capabilities for a factory model for migration/modernization of applications to Cloud.

Think it Cloud Migration Services

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IBM Managed Infrastructure for Private Cloud (MIPC)

Cloud Management Services

IBM Cloud Resiliency Consulting

BP

A comprehensive approach to safeguarding your most strategic information.

Managed Infrastructure as a Service (IaaS) global offering for hybrid cloud deployments

Think it

IBM Critical Data Protection Program

BP

A systematic approach to transforming your ‘resiliency to the cloud’ can drive faster results.

IBM Cloud Identity Services Simplify identity protection in the age of mobile, social and cloud

IBM X-FORCE Hosted Threat Analysis BP Service With internet threats becoming increasingly complex organizations must ensure that their security teams are always connected to the most recent developments in security intelligence to stay ahead of threats

IBM Security Intelligence and Operations Consulting Services Build next-generation threat intelligence and enterprise monitoring

IBM Hosted Application Security Management Services Helps ensure the security and compliance of Web applications throughout the software development lifecycle by providing visibility to vulnerabilities that could be exploited by hackers

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Cloud Platform Technologies Cloud Platform technologies automate application lifecycle processes on top of IaaS.

Build it

1

Build

2

Manage

3

Secure

Cloud Platform Technologies

Cloud Infrastructure Technologies Integrated Systems Hybrid Cloud Technologies

Platform technologies to accelerate application development, test, deployment and maintenance lifecycles.

IBM provides a complete portfolio of management capabilities to enable customers to operate production capable private clouds.

IBM best in class security solutions applied to cloud.

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Cloud Infrastructure Technologies Components and middleware to build, manage and operate Infrastructures as a Service

Build it

1

Compute

2

Network

3

Storage

Cloud Platform Technologies

Cloud Infrastructure Technologies Integrated Systems Hybrid Cloud Technologies

Complete portfolio of components to build Infrastructure as a Service clouds.

Networking solutions providing network management capabilities as well as the ability to build software defined networks. Enables the network flexibility required by the cloud paradigm.

Physical components and middleware to build storage as a service or storage as part of the service capabilities.

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Integrated Systems

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PureFlex Systems

2

PureApplication Solutions

Build it Cloud Platform Technologies

Cloud Infrastructure Technologies Integrated Systems Hybrid Cloud Technologies

The PureFlex™ System is a fully integrated system with unified management of compute, storage, networking and virtualization resources that utilize built in Patterns of Expertise based on IBM's decades of experience and thousands of client deployments.

IBM PureApplication Solutions combine the built-in expertise of the PureSystems family with capabilities from IBM and industry leading business partners, to solve critical business and IT challenges.

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Hybrid Cloud Technologies Solutions to integrate private and public clouds as well as traditional applications.

Build it

1

Application Integration

2

Hybrid Cloud

Cloud Platform Technologies

Cloud Infrastructure Technologies Integrated Systems Hybrid Cloud Technologies

Rapidly integrating SaaS and enterprise applications in days

Dynamically consume, interconnect and orchestrate all types of clouds and IT to speed innovation and adapt to changing business conditions.

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Capabilities Software Delivery and Lifecycle Management IBM UrbanCode Deploy

BP

Automate application deployment from planning to production

Build it Cloud Platform Technologies

IBM UrbanCode Deploy with Patterns

BP

Design, deploy and update full-stack environments for multiple clouds

IBM Software Delivery and Lifecycle Patterns

IBM UrbanCode Release

BP

Release management and coordination that transforms error-prone and chaotic release planning.

Build Manage

Workload Creation and Deployment

IBM Rational Test Workbench $$

BP

Enhanced integrations and capabilities to synchronize software testing with deployment and operations.

BP

Secure

IBM Rational Test Virtualization Server $$

BP

More Virtualize complex systems to create cost-effective test environments

IBM MobileFirst Quality Assurance

BP

Continuously deliver high quality mobile applications

$$  Cloud Seller's comp'd

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What are Patterns? Patterns can beWorkload deployed Creation on IBM Cloud Software Delivery and Lifecycle and

Orchestrator, PureApplication System and Deployment PureApplication Service on SoftLayer.

Management Virtual Appliance

HTTP

Server IBM UrbanCode Deploy Operating

IBM UrbanCode Release

BP Customers can access a portfolio of patterns from IBM and IBM Business Partners

system Metadata

Automate application deployment from planning to production Application Application

Virtual Appliance

Build it

Release management and coordination that transforms error-prone and chaotic release planning.

Virtual Appliance

Server

Server

Operating system

Operating system

IBM Software Delivery and Metadata Lifecycle Patterns

BP A

Metadata

Cloud Platform Virtual systems implement deployment topologies from Technologies

BP

few IBM Patterns BP

• •

IBM Business Intelligence Pattern IBM Business Process Manager one or more virtual images and applications from the Advanced Pattern Rapidly deploy best-of-breed tooling to manage your More system catalog. Your system comes with preinstalled software lifecycle and delivery process through virtual Build • IBM Operational Decision Manager virtual system patterns that can be customized for the system patterns. Pattern topology and configuration of your environment. Manage • IBM Mobile Application Deployment IBM MobileFirst Quality BP Pattern IBM Rational Test Assurance BP Secure • IBM WebSphere WorkbenchCommerce Enterprise Provides automation of build-outs, configuration Software Pattern management and application deployments on Enhanced integrations and capabilities to application • IBM DevOps Pattern heterogeneous middleware platforms. synchronize software testing with deployment and operations.

Virtual applications are application centric deployments that can be customized to define the various properties and the required quality of service levels. At deployment time, the system determines the infrastructure and middleware that are required to host the virtual application.

Online List of Patterns

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Capabilities Software Delivery and Lifecycle Management

Workload Creation and Deployment

IBM Cloud Orchestrator (on prem) $$ BP

IBM MobileFirst Platform

A unified cloud management platform which fully automates the deployment and lifecycle management of cloud services across compute, network and storage resources. Includes pattern deployment engine and also flexible data center orchestration tool.

Delivers rich services and then integrates them for an end to end experience for mobile development and operations teams

BP

IBM MobileFirst Platform for iOS

Build it

IBM WebSphere Application Server Liberty

Cloud Platform Technologies

Application runtime for Cloud and Mobile through continuous delivery model

Implementation Services

Build Manage Secure

LL

BP IBM Cloud Builder Professional Services (formerly IBM Private Modular Cloud Creating a private on and off premises (on SoftLayer) cloud solution, leveraging a standardized architecture and automation to reduce infrastructure implementation time 1 day. Integrates automated middleware & software deployments above the OS.

IBM Mobile Virtual Services Patterns

Provides enterprise-class software for building and deploying elegant iOS apps that integrate with enterprise systems

Cloud based virtual desktops, enabling PCs, thin clients and other devices to access applications and data through a centrally managed computing environment.

Cloud Application Virtualization - BVA

BP

Application Virtualization Services (AVS) is focused on helping clients lower quality assurance costs, shorten release cycles, reduce risks, and eliminate critical development and testing constraints by virtualizing IT resources to provide on-demand accessibility and capacity for teams across the entire software life cycle.

IBM MobileFirst Managed Mobility Services (formerly Cloud Mobile Managed Services) Enables clients to manage their Mobile Solutions with greater ease, speed and quality - up to 60% faster, with 80% less defects and 50% cost reduction

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Application Monitoring & Diagnostics

IBM Application Performance Diagnostics

Cloud Operational Support Systems

BP

Workload Automation

IBM Operations Analytics – Log Analysis (formerly IBM SmartCloud Analytics – Log Analysis)

Identify the root cause of performance issues, not just the symptoms

Accelerate problem resolution through rapid analysis of unstructured data.

Build it Cloud Platform Technologies Build Manage Secure

IBM Monitoring – Application Insight A lightweight solution for monitoring performance & availability of web-delivered applications in the cloud.

BP

BP

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Application Monitoring & Diagnostics

Build it Cloud Platform Technologies Build Manage Secure

Management Services

IBM Managed Infrastructure for Private Cloud (MIPC) Managed Infrastructure as a Service .(IaaS) global offering for hybrid cloud deployments

Cloud Operational Support Systems

Workload Automation

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Application Monitoring & Diagnostics

Cloud Operational Support Systems

IBM Workload Automation

Build it Cloud Platform Technologies Build Manage Secure

IBM Workload Automation* is a general-purpose Workload Automation modeler and executor. This solution automates and orchestrates your processes from a single point of control. It can connect applications and data sources across mainframe, distributed servers and cloud ; available also as a subscription basis, based on the workload that actually runs. Optimize your processes execution with balancing capability using this solution.

I

Workload Automation

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Capabilities Identity & Access Security

Application Security

IBM Security Access Manager

Build it Cloud Platform Technologies Build Manage

BP

All-in-one solution integrated with the leading Security Intelligence solution QRadar. This integrated end-to-end solution is critical for cloud security. It protects access to applications and workloads that are on the cloud in a seamless manner.

IBM Security Privileged Identity Manager Easy to use service allows developers to add access

Isecurity for web and mobile applications deployed in the Cloud using IBM id and popular social identities

Secure

Implementation Services

IBM Cloud Identity Service This solution combines the richness, stability, and maturity of on-premise IAM with the agility, cost savings and deployment benefits of cloud. This allows our offering to serve as a strategic IAM platform. Unlike many competitive cloud IAM services, it provides is extensible and scalable, providing deep functionality for enterprise clients.

Infrastructure Security

Security Intelligence

IBM QRadar Security Intelligence Industry’s leading solution for Security Information and Event Management. The solution provides visibility and security event monitoring for application activity running in a cloud. It also creates event logging for compliance reporting. An added benefit is anomaly detection for errant application and user activities. Clients can have peace of mind for embracing cloud deployments while maintaining on-premise control,

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Capabilities Identity & Access Security

Application Security

IBM Security AppScan

Build it

Helps companies decrease the risk of web application attacks and data breaches by automating application security vulnerability testing.

Cloud Platform Technologies Build Manage Secure

Implementation Services

IBM Hosted Application Security Management Services Helps ensure the security and compliance of Web applications throughout the software development lifecycle by providing visibility to vulnerabilities that could be exploited by hackers .

BP

Infrastructure Security

Security Intelligence

IBM Guardiam Guardium provides the simplest, most robust solution for data security and data privacy

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Capabilities Identity & Access Security

Application Security

IBM Security Infrastructure Protection

Build it Cloud Platform Technologies Build Manage Secure

In-depth security across your network, servers, virtual servers, mainframes and endpoints in the cloud.

IBM Cloud Data Encryption Services (ICDES) Flexible Software Defined Data Protection for the Enterprise

BP

Infrastructure Security

Security Intelligence

IBM Security Network Intrusion Protection System Virtual Appliance Robust intrusion prevention for virtual networks and cloud environments. offers all the advanced preemptive protection of our NIPS in a virtual security appliance. Powered by IBM X-FORCE® research, it operates on virtual platforms to protect both your physical and virtual networks with the same high level of security. As a virtual appliance, it is an ideal security solution for cloud services, with the ability to secure traffic between virtual and physical machines and enables flexible deployments in multitenant virtual environments.

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Capabilities Identity & Access Security

Application Security

IBM QRadar Security Intelligence

Build it

Delivers proactive defense of the cloud by integrating IBM security information and event management (SIEM), log management, anomaly detection, vulnerability management and risk management.

Cloud Platform Technologies Build Manage Secure

- Indicates IBM.com url

BP

Infrastructure Security

Security Intelligence

IBM QRadar Incident Forensics

Enables cloud service providers to provide security intelligence for multiple customers while ensuring the integrity of the security data being analyzed in a multi-tenancy environment

BP

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Foundation Technologies

Capabilities

Cloud Management Systems

System z

Power Systems IBM Power Systems scale-out servers

Build it Cloud Infrastructure Technologies Compute Network

Cloud Support Systems

BP

IBM PowerKVM Reduces IT Infrastructure Costs, optimizes Linux workload consolidation at a lower cost of ownership, simplifies your virtualization management

Power Systems introduces the first generation of systems built with the innovation to transform the power of big data & analytics, mobile and cloud into competitive advantage in ways never before possible.

IBM Monitoring IBM Power Systems Enterprise Servers

BP

Power Systems with POWER8 are built with open innovation to put data to work across the enterprise.

Storage

More

- Indicates IBM.com url

BP

BP

Provides application-aware infrastructure monitoring to help you optimize the performance of your applications

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Foundation Technologies

Capabilities

Cloud Management Systems

System z

Power Systems IBM System z

Build it

IBM System z servers provide the foundation for better security and resiliency, intelligent workload management and business integration, all on a more open and virtualized platform.

Cloud Infrastructure Technologies Compute Network Storage

More

Cloud Support Systems

BP

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Foundation Technologies

Capabilities

Cloud Management Systems

IBM Cloud Orchestrator (on prem) $$

BP

Transform your IT department into a self-service organization

Build it Cloud Infrastructure Technologies Compute

IBM Service Delivery Manager (ISDM) A pre-integrated software stack, deployed as a set of virtual images that automate IT service deployment and provide resource monitoring and cost management in a cloud.

Network Storage

Offerings Comparison

$$  Cloud Seller's comp'd

BP

Cloud Support Systems

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Foundation Technologies

Capabilities

Cloud Management Systems

IBM Cloud Manager with OpenStack

Build it

Compute Network Storage

Combines infrastructure and platform capabilities to deliver elastic workload aware management, image lifecycle management and resilient, high-scale provisioning across heterogeneous platforms

BP A unified cloud management platform which fully automates the deployment and lifecycle management of cloud services across compute, network and storage resources. Includes pattern deployment engine as well as a flexible data center orchestration tool.

Offerings Comparison

BP

BP

An entry-level software offering that takes your virtualized environment from "cloud-ready" to "cloud." Users can request and provision an environment quickly through an easy-to-use web-based interface.

Cloud Infrastructure Technologies

Cloud Support Systems

IBM Service Delivery Manager A pre-integrated software stack, deployed as a set of virtual images that automate IT service deployment and provide resource monitoring and cost management in a cloud.

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Foundation Technologies

Cloud Management Systems

Support Services

Power Systems Specific

IBM Monitoring

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Monitors heterogeneous physical and virtual system environments. Includes capacity analytics to maximize resource usage.

Build it Cloud Infrastructure Technologies Compute

IBM Tivoli System Automation Application Manager

IBM Platform Resource Scheduler

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Optimizes the usage of OpenStack infrastructure resources, The only enterprise resource manager for OpenStack-based Cloud environments.

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IEM solution expands to include virtual desktop, server automation and cloud.

IBM Netcool Operations Insight

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A family of products to help reduce the frequency and duration of service disruptions with advanced policy-based automation to enable the high availability of critical applications and middleware.

IBM Endpoint Manager

IBM Platform Cluster Manager Combines infrastructure mgt and self-serve cluster provisioning to create a secure multitenant and elastic analytics and high performance computing cloud.

Network Storage

Cloud Support Systems System z Specific

IBM Platform LSF Product Family Powerful workload management for demanding high performance cloud environments.

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Combines proven Operations Management and Alarm consolidation capabilities with innovative analytics to help clients empower their IT operations staff to rapidly identify, isolate and resolve problems before they impact their company's business services

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Foundation Technologies

Cloud Management Systems

Support Services

Power Systems Specific

IBM Power Systems Solution Edition for Cloud Pre-built, pre-installed entry cloud system for Enterprises

Build it Cloud Infrastructure Technologies Compute Network Storage

IBM Power Systems for Service Providers Cloud platform for Service Provider delivered on Power Systems

Cloud Support Systems System z Specific

IBM Power Systems Solution Edition for Scale Out Cloud Open source Linux solution for scale-out clouds services

IBM PowerVC (virtualization center) Simplify the management of virtual resources in your Power Systems environment

POWER8 on SoftLayer Built for the waitless world for a more efficient and reliable hybrid cloud

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Foundation Technologies

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Support Services IBM Solution Edition for Cloud Computing (System z)

Build it Cloud Infrastructure Technologies Compute Network Storage

Cloud Management Systems Power Systems Specific

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Manage a System z environment with automated and accelerate service delivery. Hard bundle of Cloud Ready for System z Offering.

IBM z13

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The IBM z13 is the world’s premier data and transaction engine: most efficient, robust, scalable and intelligent that integrates CAMSS in a single system. z13 creates value through exploitation of IT, e.g. hybrid transaction and analytics processing, integration of mobile and core workloads with cloud infrastructure.

Cloud Support Systems System z Specific

IBM Wave for z/VM

Helps dramatically simplify administration and management of z/VM and Linux guests, freeing staff to focus on business-critical tasks. IBM Wave integrates seamlessly with z/VM and Linux environments to help administrators view, organize and manage resources in an optimized and standardized manner.

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IBM Tivoli Netcool Configuration Manager (ITNCM)

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Build it Cloud Infrastructure Technologies Compute Network Storage Implementation Services

IBM Network Integration Services for Cloud Computing Creating an “application fluent network” for your cloud infrastructure and providing rigorous network security solutions to help protect the integrity of your critical business systems and data

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Capabilities Storage Technologies IBM XIV Storage System

Storage Management

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Simple, resilient and predictable storage for compute, storage and OpenStack clouds, for enterprise cloud deployments or Service Providers.

IBM Storwize Family

Build it Cloud Infrastructure Technologies Compute Network Storage

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Highly virtualized, efficient midrange disk systems for private and OpenStack deployments.

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Ultra scalable enterprise NAS storage to manage massive amounts of file data across a global account.

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Data center optimized to deliver extreme performance, flexible capacity and total system protection

IBM FlashSystem 900 Solution Positioning

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IBM Spectrum Protect (formerly IBM Tivoli Storage

Storwize V7000 and V7000 Unified transform economics of data storage with compression, new high capacity drives, without compromise on performance or investment protection.

IBM FlashSystem Family

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New XIV product suited for Cloud Service Providers. It offers feature options and innovative pay-per-need flexibility, empowering cloud providers to cater to tenant requirements.

IBM Spectrum Storage Family

 IBM Storwize V7000 and V7000 Unified

IBM Scale Out Network Attached Storage (SONAS)

IBM XIV Cloud Storage for Service Providers

IBM enhanced MLC NAND Flash

Manager): Optimized data protection to reduce backup costs by up to 38%

IBM Spectrum Archive Enterprise Edition (formerly IBM Linear Tape File System): Fast data retention that reduces TCO for archive data by up to 90%

IBM Spectrum Control (formerly IBM Virtual Storage Center): Analytics-driven data management to reduce costs by up to 50%

IBM Spectrum Scale (formerly GPFS / IBM Elastic Storage) : High-performance, highly scalable storage for unstructured data

IBM Spectrum Accelerate: Enterprise storage for cloud deployed in minutes instead of days

IBM FlashSystem V9000 Only one GUI - A fully integrated system management

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Positioning Storage Systems for Cloud Deployments Storage Technologies

Lead with ….

When…

XIV

All cloud workloads (best VMware integration)

IBM XIV Storage System

Storage Management Add…

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Simple, resilient and predictable storage for compute, storage and OpenStack clouds, for Client looking for pay-as-you-grow solution enterprise cloud deployments or Service Providers.

Build it IBM Storwize Family Storwize family Cloud Infrastructure Technologies

Compute Network Storage SAN Volume Controller or Virtual Storage Center FlashSystem

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IBM XIV Cloud Storage for

 FlashSystem (extreme performance) Service Providers  IBM Spectrum Protect (formerly IBM New XIVStorage productManager) suited for Cloud Service Tivoli for backup Providers. It offers feature options and  Virtual Storage Center for external innovative pay-per-need flexibility, virtualization empowering cloud providers to cater to tenant  requirements. SmartCloud Storage Access for selfservice portal

The client expects a small growth rate and/or small maximum capacity where Highly virtualized, efficientStorwize midrangemay diskhave a better fit systems that XIV for andprivate XIV with andframe-ahead OpenStack deployments. MSP has already invested in Storwize products in its shop  IBM Storwize V7000 solutions and PureSystems or Flex System are being V7000 Unified considered MSP invested in non-IBM Newalready Storwizehas V7000 and V7000 Unifiedstorage and transform economics of data storage with needs (or Virtual Storage Center) for data industry-first hardware accelerated virtualization

 IBM FlashSystem (extreme performance) Flash System Family  IBM Spectrum Protect (formerly IBM Tivoli Storage Manager) for backup

in keeping them Consolidation, simplification, and increased IBM General Parallel File efficiency of other external storage systems

 IBM Spectrum Protect (formerly IBM Tivoli Storage Manager) for backup

compression, 2x performance and capacity, greater protection MSP hasflexibility, non-IBMinvestment storage installed and interested

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Data center optimized to deliver extreme performance, flexible capacity and total system protection

IBM Scale Out Network Attached Storage (SONAS) Ultra scalable enterprise NAS storage to massive(extreme amounts performance) of file data across  manage FlashSystem a global account.

System (GPFS) Software Extreme application and TCO savings Defined Storageperformance for the Cloud on popular workloads Cost effective and limitless software defined Non-disruptive current storage solutionimplementation providing elastictoscalability. applications and processes

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Solution Positioning

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Capabilities Storage Technologies IBM SmartCloud Virtual Storage Center

Storage Management

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Storage virtualization and management software.

Build it Cloud Infrastructure Technologies Compute Network Storage

IBM Tivoli Storage Manager for Unified Recovery Management

 IBM SmartCloud Virtual Storage Center for Storwize Family

Improve productivity and storage service quality with self-service storage provisioning, monitoring and reporting.

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Backup and recovery of Virtual Machine Environments

 IBM SmartCloud Virtual Storage Center Entry

IBM SmartCloud Storage Access

IBM Tivoli Storage Manager for Virtual Environments

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Backup and recovery of Virtual Machine. Advanced features.

IBM Tivoli Storage Manager per Server Entry Enterprise class data protection capabilities at a reduced price point for smaller storage environments on a per managed server charge metric

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Capabilities IBM PureFlex System

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Provides an integrated computing system that combines compute, storage, networking, virtualization and management into a single infrastructure system that is expert at sensing and anticipating resource needs to optimize your clients infrastructure.

Build it Integrated Systems

PureFlex System Pure Application System

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Capabilities IBM PureApplication System

Build it

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The IBM PureApplication Systems is specifically designed and tuned for transactional web and database applications. Solutions enabled on the PureApplication System are packaged into patterns of expertise built for a cloud environment and easy deployment.

IBM PureApplication Service on SoftLayer $$

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IBM SmartCloud Application Services runs on, and automatically deploys virtual resources on SoftLayer (IaaS). PureApplication Services leverages IBM’s pattern deployment engine.

IBM PureApplication Software

Integrated Systems

Examples of IBM Patterns  IBM Business Intelligence Pattern

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Cloud enable your applications with enterprise grade quality of service on your own infrastructure

PureFlex System Pure Application System

 IBM Business Process Manager Advanced Pattern  IBM Operational Decision Manager Pattern  IBM Mobile Application Platform Pattern  IBM WebSphere Commerce Pattern on PureApplication  IBM DevOps Pattern on PureApplication

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Application integration technologies enable seamless enterprise or SaaS software interaction via APIs IBM WebSphere Cast Iron

Build it Hybrid Cloud Technologies

Integration Hybrid Infrastructure

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IBM API Management $$ IBM API Management on Cloud $$ IBM API Management provides companies with the tools for creating, proxying, assembling, securing, scaling and socializing web APIs.

IBM Cast Iron provides the simplest and most widely used solution for rapidly integrating SaaS and enterprise applications in days by leveraging preconfigured integration templates to accelerate the project.

IBM DataPower Gateway IBM WebSphere Cast Iron Express Rapidly connect a hybrid world of public clouds, private clouds and on-premise applications .

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BP Secure mobile, Web and API access with SOA, B2B connectivity and security gateways

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Hybrid cloud technologies enable the management of private and public clouds through a single pane of glass IBM Cloud Manager with OpenStack

Build it Hybrid Cloud Technologies

Integration Hybrid Infrastructure

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An easy to deploy, simple to use cloud management offering built on OpenStack that delivers improved private/hybrid cloud and Service Provider solutions. Users can request and provision an environment quickly through an easy-to-use web-based interface.

IBM Cloud Managed with OpenStack for Power Systems Provides a private cloud environment with dedicated bare metal resources, operating on the high-performing SoftLayer® infrastructure and running on the OpenStack cloud release.

IBM Cloud Manager for OpenStack for System z A cloud management solution based on OpenStack that is simple to deploy and easy to use

IBM Cloud OpenStack Services Provides a private cloud environment with dedicated bare metal resources, operating on the high-performing SoftLayer® infrastructure and running on the OpenStack cloud release.

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Tap into it Business Process as a Service

Business Process as a Service Cloud Business Solutions are personalized to unique client requirements and are sourced from the cloud. The solutions are based on reusable assets / frameworks and personalized for each client’s requirements–achieving the ‘best of both worlds’ across cloud and on premise deployment models.

Software as a Service Platform as a Service Infrastructure as a Service

Key client benefits of Cloud Business Solutions include: o Personalized to meet unique client requirements o Accelerated deployment on private or hybrid cloud infrastructure o Annuity-based, outcome-aligned pricing that includes start-up fees o Single, simplified client agreement

GBS Solution Gateway

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Marketing

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Finance

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Human Resources

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Operations

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Supply Chain

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Industrial

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End User Support

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Tap into it Business Process as a Service

Software as a Service Platform as a Service Infrastructure as a Service

Software as a Service Software as a Service relates to software which is hosted and managed end to end by IBM. It is accessed over internet by the customer environments.

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Smarter Process

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Smarter Commerce

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Smarter Cities

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Smarter Workforce

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Collaboration

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Big Data & Analytics

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Smarter Commerce portfolio helps better coordinate buying, marketing and selling processes.

Smarter Cities solutions help cities of all sizes leverage information, anticipate problems and coordinate resources.

Series of workforce management tools (Kenexa)

Essential enterprise grade collaboration tools

Rapidly deploy business intelligence and predictive analytics solutions with SaaS, accelerating the ability to turn information into insights and action.

IT Operations

Internet of Things

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Platform as a Service

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Develop

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Deploy

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Enterprise Applications

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Integrate

Tap into it Business Process as a Service

Software as a Service Platform as a Service Infrastructure as a Service

These solutions for development, test and develops apply software development best practices and leverage the cloud to simplify and speed-up key aspect of the entire lifecycle.

Solutions for developers to deploy easily applications in the cloud without the burden of designing, building and maintaining the physical data center.

Production and non production environments delivered on Cloud Managed Services for specific applications like SAP.

Solutions to accelerate the application integrations at the application API level.

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Infrastructure as a Service

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Infrastructure Self-Service

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Fully Managed Infrastructure

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Managed services

Tap into it Business Process as a Service

Software as a Service Platform as a Service Infrastructure as a Service

SoftLayer: Cloud computing, storage and content delivery built on a fully automated platform. Exceptional scalability and flexibility without sacrificing performance or security.

IBM Cloud Managed Services is a fully managed, highly secure IaaS cloud optimized for critical enterprise workloads. Cloud Managed Services offers SLAs with 99.9% virtual server uptime and many advantages of a private cloud—such as options for dedicated servers and storage—while providing flexible scaling and the benefits of cloud economics.

Solutions to establish a mission critical data center environment by increasing scalability, availability, security and operational efficiencies.

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Capabilities IBM Social Analytics

IBM Marketing Management on Cloud

IBM Customer Analytics produces predictive models that maximize customer lifetime value by performing dynamic micro-segmentation and recommending actions based on key constraints. The solution runs on the SoftLayer (an IBM company) infrastructure in a private cloud configuration.

Configure, deliver and operate enterprise marketing management support services such as campaign management, content production and management and analytics leveraging Unica, Coremetrics; an extension of a client marketing team and accelerates results by optimizing customer engagement activities, reducing marketing operations costs and increasing customer loyalty and satisfaction.

Tap into it

IBM Customer Data

Business Process as a Service

Configure, deliver and operate our Customer Big Data Solution to help clients gain insights and apply them rapidly to business processes, improving marketing operations and planning performance across all channels.

Marketing Finance HR Operations Supply Chain Industrial End User Support

IBM Customer Intelligence / Next Best Action (NBA) Linking data, to analysis, to decisions deployed at the point of contact

IBM Digital Commerce Drive Omni-channel client engagement ; designed to allow business leaders to transact with customers while delivering exceptional digital experiences, customer service and accelerated time to market for a range of customer engagement interactions, from order capture to fulfillment.

IBM Mobile Industry Accelerators on Cloud Provides clients the assets and agility needed to reimagine and define mobile engagement models with employees, customers and partners in industries such as banking, retail, healthcare, insurance and travel and transportation.

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Capabilities IBM Counter Fraud

Tap into it Business Process as a Service Marketing Finance HR

Detect fraudulent behavior and suspicious claims, using analytics to discover fraud, waste, abuse, and errors in data-intensive industries and functions. Analytics compares internal information to specific peer groups, identifying anomalies that indicate suspicious activity.

Streamlines collections and dispute management. Enables end-to-end, cross-ERP and cross business unit or company accounts receivable management supported with business process services and provides strong workflow, audit management and embedded analytics capabilities.

IBM Global Expense Reporting Solution (GERS)

IBM Payment Systems Solution

IBM flexible expense reporting solutions are designed to help organizations reduce costs and related spend associated with travel and expense (T&E) processing. By leveraging Cloud, our robust global infrastructure and existing supplier relationships, innovative technology, automation and advanced analytics, clients are able to integrate and optimize the entire expense management process.

Hosted payment gateway service solution that provides a single, consistent interface for global payments processing with a set of merchant integration tools backed by a highly skilled application services and delivery team.

Operations Supply Chain Industrial End User Support

IBM Order to Cash with ARCollect

IBM Fraud and Abuse Management systems Detect, prevent, investigate and discover fraudulent behavior

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Capabilities IBM Personalized Learning on Cloud (Formerly IBM Adaptive Learning) Creating exceptional student experiences and outstanding outcomes, enabling personalized learning and an exceptional student experience, aligning students to career pathways and fostering economic vitality.

IBM HR Services for Cloud

Tap into it Business Process as a Service Marketing Finance HR Operations Supply Chain Industrial End User Support

The IBM HR Services for Cloud solution helps speed time to value in HR SaaS transformations. Our certified SAP Success Factors and Workday experts can partner with clients from the beginning of their journey to transform their legacy HR system into a flexible, cloudbased HR delivery model. We also provide ongoing HR services to support and optimize their investments, including analytics to help inform more strategic HR decision making.

IBM Recruitment Process Outsourcing

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IBM can transform your recruitment process, allowing you to dramatically increase your focus on talent strategy and leverage our technology investments and reporting and analytics capabilities—all on a variable cost model that accommodates your evolving requirements. These services leverage the IBM Applicant Tracking System (formerly Kenexa Brass Ring Platform).

IBM Data Synchronization Manager This is a cloud enabled end to end learning management system. It provides Managed Learning administration and content development enabled by the next generation Kenexa platform. The solution helps improve employee engagement and introduces process innovation in learning using video, social learning and gamification.

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IBM Care Coordination on Cloud With a goal of improving patient outcomes while reducing healthcare costs, Care coordination from IBM enables different stakeholders in a healthcare ecosystem to collaborate across the continuum of care. It integrates the capabilities of care coordination, management, analytics and patient engagement.

IBM Smarter Asset Management

Asset management is critical to business operations, but not an area in which business leaders want to invest significant capital. Smarter Asset Management provides clients with minimal resources and low capital investment, optimized for maximum performance.

IBM Emergency Management Center

Tap into it Business Process as a Service Marketing Finance

IBM Smarter Buildings Coordinate emergency services and mitigate risk with this repeatable, rapidly deployable, mission-based solution. This solution fuses knowledge of current situations with a powerful consequence analysis functionality, delivering a real-time assessment to inform appropriate actions and monitor the effectiveness of those actions.

Effective management & optimization of Real Estate Portfolios over their life cycle. Clients can expect to reduce energy, maintenance occupancy costs, while increasing employee productivity and facility utilization.

IBM Telematics Analytics

HR Operations

IBM Predictive Asset Optimization on Cloud

Supply Chain

Gain virtually unparalleled insight into the health of your assets.

Telematics Analytics augments and extends driver behavior data with GPS data to offer Smarter UsageBased Insurance (UBI) and enables insurers to offer differentiated GPS-based, value added services.

Industrial End User Support

IBM Predictive Maintenance on Cloud Predicts unforeseen asset breakdowns to allow operations managers to take action before the process . is disrupted. Provides deeper insights into the condition of an organization's assets and processes through continuous monitoring and advanced analytics and driving more intelligent decisions

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Tap into it Business Process as a Service Marketing Finance HR

IBM Emptoris Solutions

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IBM Emptoris Strategic Supply Management solutions enable a broad approach to supplier information management, from on-boarding through performance and development, enabling increased transparency into your supplier relationships • IBM Emptoris Contract Management on Cloud • IBM Emptoris Program Management on Cloud • IBM Emptoris Rivermine Telecom Expense Management • IBM Emptoris Services Procurement on Cloud • IBM Emptoris Sourcing on Cloud • IBM Emptoris Spend Analysis on Cloud • IBM Emptoris Strategic Supply Management • IBM Emptoris Supplier Lifecycle Management on Cloud

Operations Supply Chain Industrial End User Support

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Capabilities IBM SmartCloud Service Delivery for Electronics

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Cloud-based service delivery infrastructure to help consumer electronics companies enhance customer experience by deploying new business models with a service delivery infrastructure to support bottom-line growth.

Tap into it Business Process as a Service Marketing Finance HR Operations Supply Chain Industrial End User Support

IBM SmartCloud for ASMi SaaS

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Advanced Skills Management Industrial (ASM Industrial) is a personnel development tool created to support the mission of military and commercial organizations by improving staff capabilities and managing total readiness .

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Capabilities IBM Smart Business End User Support IBM Service Desk Direct

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Service desk direct offers you a fully managed service desk with live multilingual agent support and tools to help address your incidents and problems quickly.

Tap into it Business Process as a Service Marketing Finance HR Operations Supply Chain Industrial End User Support

IBM Smart Business End User Support IBM Service Desk Ticketing

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Service desk ticketing solution, built from the ground up on an IT Infrastructure Library® (ITIL®) foundation, enables efficient incident and problem management with a cost-effective managed approach.

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IBM Blueworks Live

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IBM Blueworks Live for Federal

Tap into it Software as a Service Smarter Process Smarter Commerce Smarter Cities Smarter Workforce Collaboration Big Data & Analytics IT Operations Internet of Things

Blueworks Live enables collaboration and process automation. Using Blueworks Live, business users can gain insight into a business process and ensure that the proper steps are being executed in a timely fashion.

IBM Business Process Manager on Cloud

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A cloud-based, business process management (BPM) environment for business process authoring, testing, execution, monitoring, optimization and governance.

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Supplier B2B Integration

Supply Chain Management

IBM® Sterling B2B cloud solutions automates business processes shared with trading partners. They help securely connect and rapidly build the partner communities.

Smarter Process Smarter Commerce Smarter Cities Smarter Workforce

Collaboration Big Data & Analytics IT Operations Internet of Things

Source to Contract

Supplier Management

IBM Sterling File Transfer

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Provides cloud service for file-based businessto-business (B2B) interactions.

Tap into it Software as a Service

Sell and Merchandising

Market

Buy

IBM Sterling e-Invoicing

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Helps you adapt to the complex, everchanging business and technical regulations associated with international electronic invoicing.

IBM Sterling Fax Conversion Services

Provides secure connectivity and collaboration with your customers, suppliers, and business partners.

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Improves data accuracy across your supply chain.

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IBM Sterling WebForms

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Provides an electronic alternative to the inefficient paper-based communications you may be supporting with some of your smaller trading partners.

Converts inbound faxes, email and postal mail to EDI or XML, detects and handles errors, minimizes human intervention and drives down costs

IBM Sterling B2B Integration Services

IBM Data Synchronization Manager

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IBM Sterling B2B Collaboration network Flexible cloud B2B Integration solution providing reliable, secure connectivity and collaboration with customers and business partners.

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Buy Supplier B2B Integration

Tap into it Software as a Service Smarter Process Smarter Commerce Smarter Cities Smarter Workforce

Collaboration Big Data & Analytics IT Operations Internet of Things

Supply Chain Management

IBM® Sterling supply chain management solutions deliver supply chain planning and execution capabilities across the extended enterprise, enabling companies to anticipate, control and react to demand and supply volatility. IBM Sterling Supply Chain Visibility

Sell and Merchandising

Market

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Provides a thorough view of your inbound supply and outbound fulfillment activity across your supply chain network by providing connectivity to your various supply chain trading partners and their enterprise applications

Source to Contract

Supplier Management

IBM Sterling Transportation Management System

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Optimizes and transforms your supply chain network by planning and executing inbound and outbound transportation processes.

IBM Sterling Supplier Portal

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Allows you to create and exchange business documents electronically with your trading partners, regardless of company size or technical expertise

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Supplier B2B Integration

Tap into it Software as a Service Smarter Process Smarter Commerce

Supply Chain Management

The source-to-contract process plays a critical role in achieving key corporate objectives from delivering sustainable savings, to enforcing compliance and mitigating volatility and risk. The key challenge for procurement and sourcing executives is to deliver the most effective practices across dispersed and disparate global teams and systems. IBM Emptoris Spend Analysis on Cloud Deep enterprise-wide spend visibility and analysis

Smarter Cities

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Source to Contract

Supplier Management

IBM Emptoris Sourcing on Cloud

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Advanced sourcing that makes complex events and decisions simple

IBM Emptoris Contract Management on Cloud

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Automate the entire contract lifecycle and improve compliance

IBM Emptoris Program Management on Cloud

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Comprehensive program management across spend, supplier and procurement initiatives

Smarter Workforce

Collaboration Big Data & Analytics IT Operations Internet of Things

Sell and Merchandising

Market

Buy

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Supplier B2B Integration

Tap into it Software as a Service Smarter Process

Supply Chain Management

IBM® Emptoris® Strategic Supply Management solutions enable a broad approach to supplier information management, from on-boarding through performance and development, enabling increased transparency into your supplier relationships.

IBM Emptoris Supplier Lifecycle Management on Cloud

Smarter Commerce

A single end-to-end supplier management solution

Smarter Cities

IBM Emptoris Program Management on Cloud

Smarter Workforce

Big Data & Analytics IT Operations - Indicates hyperlink to ibm.com url

Source to Contract

Supplier Management

IBM Emptoris Rivermine Telecom Expense Management on Cloud

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Manage the mobile and wire line telecommunications lifecycle and reduce telecom expenses

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IBM Emptoris Services Procurement on Cloud

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Effectively manage complex outsourced services and contingent labor

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Comprehensive program management across spend, supplier and procurement initiatives

Collaboration

Internet of Things

Sell and Merchandising

Market

Buy

IBM Emptoris Contract Management on Cloud

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Automate the entire contract lifecycle and improve compliance

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Buy Social Media Marketing

Web and Digital Analytics

Turn social insights into action by creating dialogs, building advocacy and improving loyalty.

Tap into it IBM Email Optimization

Software as a Service Smarter Process Smarter Commerce Smarter Cities Smarter Workforce Collaboration

Big Data & Analytics IT Operations Internet of Things

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Helps you design and measure the efficacy of your digital marketing messages.

Digital Marketing Optimization

Sell and Merchandising Cross Channel Campaign

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Social Media Marketing

Web and Digital Analytics

Help customers Increase customer knowledge and marketing insights to better plan marketing actions. IBM Digital Analytics

Tap into it Software as a Service

Smarter Process Smarter Commerce

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Allows marketers to gain insight from digital analytics and comparative benchmarks.

IBM Digital Analytics Lifecycle

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Enables online marketers to track and understand how customers progress through long-term conversion lifecycles.

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Understand customer behavior on an enterprise-wide and site-by-site basis

IBM Digital Data Exchange

Learn how your connected customers interact with your brand and emails across channels and devices.

IBM Search Marketing Pay-per-click (PPC) management application that improves business results

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Collaboration

A reporting solution that helps marketers optimize impression-based marketing initiatives and justify budgets.

Big Data & Analytics

IBM Digital Analytics Multichannel

IT Operations

Completing the picture of visitors’ digital journeys with data pertaining to their offline behavior

Internet of Things

Cross Channel Campaign

IBM Digital Profiler

IBM Digital Analytics for Social Media

IBM Digital Analytics Impression Attribution

Digital Marketing Optimization

IBM Digital Analytics Multisite

Smarter Cities Smarter Workforce

Sell and Merchandising

Market

Buy

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IBM Silverpop Engage IBM Tealeaf Customer Experience on Cloud Captures customer experience data from native mobile (iOS and Android) and mobile web applications .

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Social Media Marketing

Web and Digital Analytics

The IBM Digital Marketing Optimization solution enables marketers to make the most out of their customer interactions using website, mobile, and social media

Tap into it

Software as a Service

IBM Marketing Center

BP

Smarter Commerce

Generates personalized product recommendations based on each customer's current and historical shopping interests, current trends, and business rules.

Collaboration Big Data & Analytics IT Operations Internet of Things

IBM AdTarget

BP

Leverages granular visitor activities captured by IBM Digital Analytics to enable delivery of highly relevant display ads and increase visitor reacquisition rates.

IBM Digital Marketing Optimization IBM Product Recommendation

Smarter Workforce

Cross Channel Campaign

Cloud-based, all-in-one marketing solution

Smarter Process

Smarter Cities

Digital Marketing Optimization

Sell and Merchandising

IBM LIVEmail

BP

IBM Digital Data Exchange

IBM Content Recommendation

BP

Provides a single source for the collection and distribution of real-time behavioral digital data. Helps execute, deploy and maintain page tags

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Makes it practical to garner insights from web analytics and digital customer profiles and with a few clicks turn them into personalized marketing campaigns.

BP

Closed loop email marketing system that links online profiles of visitor and customer activity with your email vendor.

BP

BP

Delivers the most targeted content based on each visitor’s current and historical interests, the wisdom of the crowd, and programmable business rules.

IBM Marketing Operations on Demand

BP

A turn-key marketing resource mgt solution that helps marketers align resources to objectives, streamline production processes, track budgets and expenses

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Social Media Marketing

Sell and Merchandising

Market Web and Digital Analytics

Digital Marketing Optimization

Cross Channel Campaign

Target your customers with the right message at the right time through the right channel.

Tap into it

Software as a Service

IBM eMessage

BP

Extend IBM Campaign capabilities to email and other outbound digital campaigns with the ability to create, preview, test, execute, and track messages.

Mobile messaging tools that allows push notifications to reach customers. The solution leverages a company's CRM environment, business rules and other data to run targeted campaigns with scheduled messages.

IBM Push for iOS8

IBM Mobile Web Push (Xtify)

Smarter Process Smarter Commerce Smarter Cities Smarter Workforce

BP

Mobile messaging tools that allows push notifications to reach customers. The solution leverages a company's CRM environment, business rules and other data to run targeted campaigns with scheduled messages.

Collaboration Big Data & Analytics IT Operations Internet of Things

IBM Mobile Push Notification (Xtify)

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Mobile messaging tools that allows push notifications to reach customers. The solution leverages a company's CRM environment, business rules and other data to run targeted campaigns with scheduled messages.

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Cross Channel Selling

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Pricing, Promotion and Product-mix Optimization

IBM selling solutions offer powerful crosschannel merchandising and promotion, complex product configuration and pricing features, and well-orchestrated fulfillment capabilities to allow your customers to buy and pick up their products anywhere. . IBM Sterling Configure, Price, Quote on Cloud

Sell and Merchandising

IBM Commerce on Cloud

BP

Delivers an extended e-commerce platform on the cloud to help businesses quickly establish and enhance their online presence. It integrates marketing, selling and fulfillment with e-commerce capabilities

BP

Enables your sales team and channel partners to accurately configure, price, quote, and order complex products

IBM Sterling Order Management

BP

Orchestrate selling and order fulfillment processes across a dynamic business network of customers, suppliers and partners

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Cross Channel Selling

Pricing, Promotion and Product-mix Optimization

IBM DemandTec Solutions

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IBM DemandTec solutions help retailers and consumer products companies understand, plan, and predict marketing and merchandising activities through a scientific understanding of consumer demand.

Software as a Service Smarter Process Smarter Commerce Smarter Cities Smarter Workforce Collaboration Big Data & Analytics

BP

 IBM DemandTec Advanced Deal Management  IBM DemandTec Assortment Optimization for Retail  IBM DemandTec Customer Trade Planning  IBM DemandTec Deal Management  IBM DemandTec Markdown Optimization  IBM DemandTec Post Event  IBM DemandTec Price Management  IBM DemandTec Price Optimization  IBM DemandTec Promotion Execution  IBM DemandTec Promotion Optimization  IBM DemandTec Promotion Planning  IBM DemandTec Shopper Insights for Retail  IBM DemandTec Strategic Marketing Planning  IBM DemandTec Strategic Trade Planning

IT Operations Internet of Things

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IBM Omni-Channel Merchandise Optimization

BP

IBM Omni-Channel Merchandise Optimization enables retailers to maximize sales, profit and shopper loyalty by quantifying consumer behavior to make predictive merchandising and marketing decisions across all channels

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IBM Intelligent Operations Center for Cloud

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Transportation Management

BP

The IBM Intelligent Operations Center (IOC) is designed to optimize the operational efficiencies of a city or other complex infrastructure. It provides an executive dashboard to depict the overall status of a city's operations that spans individual agency-specific solution areas.

Smarter Process Smarter Commerce Smarter Cities Smarter Workforce Collaboration Big Data & Analytics IT Operations Internet of Things

IBM Insights Foundation for Energy IBM Insights Foundation for Energy is an energy analytics, data management and visualization software solution for energy and utility companies.

Water Management

IBM Intelligent City Planning and Operations on Cloud Helps cities increase revenue by identifying unlicensed businesses and reduce costs by streamlining permit approval.

BP

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IBM Intelligent Transportation on Cloud

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Transportation Management

BP

With IBM Intelligent Transportation, cities can perform advanced traffic analysis and optimization for better decision support to aid business owners of transportation management.

IBM Hot Spot Analysis for Policing This service helps law enforcement shift commanders visualize the trends around crime incidents in a specified area of a town, city, province or other locale.

Water Management

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IBM Intelligent Water on Cloud

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Transportation Management

BP

IBM Intelligent Water on Cloud helps optimize a water utilities' operations through a software as a service model. It is designed to not only optimize operations, but also to create new opportunities for innovation and business value by delivering insights into a utility's assets and operations.

Smarter Process Smarter Commerce Smarter Cities

IBM Water Usage Analytics IBM Water Usage Analytics helps water engineers visualize water usage patterns and identify potential leaks for selected service areas.

Smarter Workforce Collaboration Big Data & Analytics IT Operations Internet of Things

IBM Hot Spot Analysis for Policing This commanders visualize the trends around crime incidents in a specified area of a town, city, province or other locale service helps law enforcement shift.

Water Management

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• •

• • . • •

Tap into it Software as a Service

Smarter Process

•

• • •

IBM Applicant Tracking System (formerly IBM Kenexa BrassRing on Cloud) IBM Behavioral Assessments (formerly IBM BP Kenexa Behavioral Assessments on Cloud) IBM Compensation Analysis and Benchmarking (formerly IBM Kenexa BP CompAnalyst Enterprise on Cloud) IBM Skills Assessments (formerly IBM Kenexa BP Skills Assessments on Cloud) IBM Survey Advantage (formerly IBM Kenexa BP Survey Advantage on Cloud) IBM Talent Acquisition Suite (formerly IBM Kenexa Talent Suite) IBM Talent Optimization Suite (formerly IBM BP Kenexa Talent Optimization Suite) IBM Talent Insights (formerly IBM Kenexa Talent Insights) IBM Talent Suite (formerly IBM Kenexa Talent Suite)

IBM Social Learning Platform •

• •

IBM Learning Content Management System (formerly IBM Kenexa LCMS Premier on Cloud) IBM Learning Management System (formerly IBM Kenexa LMS on Cloud) IBM Social Learning

BP BP BP

Smarter Commerce Smarter Cities Smarter Workforce Collaboration Big Data & Analytics IT Operations Internet of Things

More on Kenexa

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IBM Connections Archive Essentials Cloud

BP

Tap into it Software as a Service

BP

A complete collaboration platform available on the IBM Cloud. It combines enterprise-class email, instant messaging, online document editing, web conferencing, file sharing and social network platform services

BP

Smarter Cities Smarter Workforce

IBM Connections Meetings Cloud

Big Data & Analytics IT Operations Internet of Things

Business-class messaging solutions for businesses that are looking to reduce IT cost and complexity.

IBM Verse

BP

Always transfer data across any environment at maximum speed without dropping packets. An innovator in moving the world’s biggest data at maximum speed.

BP

Full-featured web meetings software-as-a-service (SaaS) on IBM Cloud, allowing you to distribute information and share applications in a security-rich environment.

IBM Connections Social Cloud

BP

Cloud based business-class messaging solution for organizations that are looking to reduce IT cost and complexity

Connections Docs is an office productivity suite for working on documents, spreadsheets and presentations—together—in the cloud

Collaboration

BP

BP

A lighter weight bundle for those who do not require email.

IBM Connections Docs Cloud

IBM SmartCloud Notes

IBM Web Mail Cloud

IBM Connections Cloud S2

Smarter Process Smarter Commerce

BP

Provides a closed loop email marketing system that links online profiles of visitor and customer activity with your email vendor.

Provides archiving features for IBM Connections services on the IBM Cloud Marketplace.

IBM Connections Cloud S1

IBM LIVEmail

BP

Innovative set of collaboration services combined with social networking capabilities delivered from the IBM Cloud.

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IBM Financial Consolidation on Cloud (formerly IBM Cognos Controller)

Tap into it Software as a Service Smarter Process Smarter Commerce Smarter Cities Smarter Workforce

Supports the complete close, consolidation and reporting process with the agility and affordability of a cloud-based solution.

IBM Social Media Analytics (formerly BP IBM Digital Analytics for Social Media) Analyze social media data to improve business outcomes

IBM Data Collection on the Cloud (formerly IBM SPSS Data Collection On Cloud) IBM SPSS Data Collection helps researchers and organizations proactively bring data about people’s attitudes and preferences into their analytical decision making.

IT Operations Internet of Things

Decision Support

IBM Watson Analytics $$ IBM’s next generation data discovery application that introduces a transformational paradigm shift in the way that any business user engages with data and analytics.

IBM Watson Engagement Advisor Delivers advice to customers so they can make informed decisions quickly

IBM Watson Developer Cloud Watson services running on Power Systems, offered through SoftLayer

IBM Watson Discovery Advisor

Collaboration Big Data & Analytics

Risk

Makes research more effective, facilitate s discovery, generates and evaluates hypotheses and drills into evidence

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Enterprise Content Management

IBM Enterprise Content Management - IBM Navigator

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Finance

BP

Trusted file sharing cloud service that delivers content collaboration for improved efficiency and productivity

IBM Watson Curator Delivering relevant, qualified and governed information collections for Watson

BP

Risk

Decision Support

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Smarter Process Smarter Commerce

Enterprise Content Management

Finance

IBM Cognos Sales Performance Management

Delivers high- performance clusters for running enterprise-grade big data and analytics workloads on a dedicated bare metal infrastructure and is preintegrated with industry-leading analytics tools.

IBM Cognos Sales Performance Management (SPM) delivers measurable improvements for organization’s finance, sales, human resources, and IT lines of business.

IBM Cognos Business Intelligence on Cloud

IBM OpenPages GRC

BP

Hosted on IBM SoftLayer, customers will access the most current functionality of IBM Cognos Business Intelligence 10.2.2 to develop dashboards, interactive reports, ad-hoc queries, view scheduled reports and consume active reports via web browser or mobile.

Smarter Workforce

IBM Cognos Disclosure Management on Cloud

Collaboration

IBM Cognos Disclosure Management is a secure, collaborative, enterprise-scalable reporting and process automation solution that enables users to merge enterprise data with focused narrative analysis in a controlled, auditable environment.

IT Operations Internet of Things

Decision Support

IBM Cloud Analytics Application Services $$

Smarter Cities

Big Data & Analytics

Risk

BP

BP

BP

An integrated approach to enterprise governance, risk and compliance.

IBM Planning and Analysis on Cloud (formerly IBM Cognos TM1)

BP

This offering is a planning, budgeting, forecasting analysis and score carding software on the cloud.

IBM PureData System for Analytics

BP

Delivers on the demands of the modern data warehouse

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IBM OpenPages GRC

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Finance

BP

An integrated governance, risk and compliance platform that enables companies to manage risk and regulatory challenges across the enterprise. It provides a set of core services and functional components that span risk and compliance domains including operational risk, policy and compliance, financial controls management, IT governance and internal audit.

IBM Risk Case Studies (formerly IBM Algo First)

BP

Helps financial institutions improve the quality, and reduce total costs of ownership, of market and reference data required as inputs into financial models.

Smarter Cities Smarter Workforce Collaboration Big Data & Analytics IT Operations Internet of Things

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Risk

Decision Support

IBM Risk Content and Data Service on Cloud (formerly IBM Algo

BP

Risk Content on Cloud) Offers managers of hedge funds, assets, pension funds, and other buy-side organizations access to an award winning web-based portfolio construction, risk management, and reporting service without the costs or challenges of an in-house deployment

IBM Risk Service on Cloud (formerly IBM Algo Risk Service on Cloud)

BP

Offers hedge funds, asset managers, pension funds and other buy-side organizations access to an awardwinning web-based portfolio construction, risk management and reporting service without the costs or challenges of an in-house deployment

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IBM Predictive Analysis (formerly IBM SPSS Decision Management as a Service)

Tap into it Software as a Service Smarter Process Smarter Commerce Smarter Cities Smarter Workforce Collaboration Big Data & Analytics IT Operations Internet of Things

Finance

BP

Predictive analytics cloud offering based on IBM SPSS Decision Management software. It employs both predictive models and business rules in generating actions. It is a "closed loop" batch system feeding data records into the models that drive actions.

Risk

Strategic IP Insight

Decision Support

BP

Fully integrated service offering, based on an IBM Research developed asset, that helps clients mine the world's intellectual property (IP).

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IBM Cloud Orchestrator (hybrid Cloud( $$

BP

Transform your IT department into a self-service organization

Predict Application and Infrastructure outages before they impact customers

IBM Collaborative Operations (Formerly IBM Collaborative Hybrid Service Management) Composable management services that help development and operations collaborate to build, run and manage hybrid applications

Tap into it Software as a Service Smarter Process Smarter Commerce Smarter Cities Smarter Workforce Collaboration Big Data & Analytics IT Operations Internet of Things

IBM Control Desk on Cloud IBM Control Desk for Federal

BP

BP

Both solutions offer concurrent subscription-based pricing and is hosted on the IBM Cloud. It is comprised of service request (incident and problem management), service catalog, asset management, and configuration and release management. All are available through a single offering on the IBM Cloud infrastructure.

IBM MobileFirst Protect (formerly Fiberlink MaaS360 IBM Endpoint Manager SaaS)

IBM Operations Analytics Predictive Insights

BP

Provides organizations of all sizes the ability to securely manage the diversity of mobile: device, apps, content, BYOD, networks and transactions.

IBM MobileFirst Protect Threat BP Management (formerly IBM MaaS360 Mobile Threat Management, Trusteer Mobile Risk Engine) $$ Adds threat alerts and updates to managed mobility platform

IBM Operations Analytics Log Analysis Provides the ability to rapidly search, visualize and analyze operational data

IBM Performance Management (SaaS) (formerly IBM Application Performance BP Management SaaS) Auto configure, deploy, and maintain monitoring on complex on premise applications; New SaaS delivery model which only requires light weight agents in your environment

IBM Strategic IP Insight IBM Workload Automation on Cloud

BP

IBM Workload Automation on Cloud for US Federal

BP

Drive the execution of business and IT processes with the lowest TCO. A rich catalog of template workflows enable users to accelerate the roll-out of new business applications.

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Capabilities IBM Internet of Things Foundation Derive value from your Internet of Things devices

Tap into it Software as a Service Smarter Process Smarter Commerce Smarter Cities Smarter Workforce Collaboration Big Data & Analytics IT Operations Internet of Things

BP

IBM Control Desk on Cloud

BP

IBM Control Desk on Cloud for US Federal

BP

Both solutions offer concurrent subscription-based pricing and is hosted on the IBM Cloud. It is comprised of service request (incident and problem management), service catalog, asset management, and configuration and release management. All are available through a single offering on the IBM Cloud infrastructure.

IBM Maximo Asset Management (aka IBM Enterprise Asset Management - Inventory Analytics on Cloud)

BP BP

IBM Maximo Asset Management for US Federal (aka IBM Enterprise Asset Management - Inventory Analytics on Cloud for US Federal) Pre-configured analytics offering for Maximo that predicts outof-stock and over-stock parts inventory and creates prescriptive procurement plans to achieve optimal level of parts and materials.

IBM Computerized Maintenance Management Systems (Formerly IBM BP Enterprise Asset Management on Cloud IBM Computerized Maintenance Management Systems for US Federal (Formerly IBM Enterprise Asset Management on Cloud for US Federal

BP

A robust set EAM capabilities designed to meet the demanding needs of asset intensive organizations that need to keep their plant or infrastructure at peak performance available via a SaaS delivery model.

IBM Facilities and Real Estate Management on Cloud (TRIRIGA)

BP

IBM Facilities and Real Estate Management on Cloud for U.S. Federal (TRIRIGA)

BP

Enables real estate and facilities executives to increase the operational efficiency of staff, increase the financial return on invested capital, and mitigate financial and environmental compliance risks.

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IBM Bluemix DevOps Services (formerly IBM DevOps Services for Bluemix)

Bluemix

BP

Open, integrated rapid development that scales.

Tap into it Platform as a Service Develop

IBM Bluemix DevOps Services – Delivery

BP

Integrate

IBM Development and Test Environment Services (IDTES)

IBM Bluemix DevOps Services – Monitoring and Analytics

BP

BP

Allows customers to easily connect to SoftLayer or IBM Cloud OpenStack services object storage from client’s data centers or from deployment within the cloud

IBM Power Development Cloud

BP

Power development environment offered via public cloud for early access to Power 8

Visibility and control of your application

Deploy Enterprise Applications

Big Data

IBM Bluemix DevOps Services – Track & Plan

BP

IBM Cloud Forevergreen for Application Management

BP

Cloud Forevergreen Services for Application Management provide full collaborative lifecycle management with Rational tools.

- Indicates Bluemix url

IBM Rational Development and Test for System z as a Managed Service

BP

Off-host mainframe application development and testing

IBM Rational Solution for BP Collaborative Lifecycle Management Work together to stay aligned so you can deliver with agility and lower cost

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Application Security

Bluemix

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IBM Hosted Application Security Management Services

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Helps ensure the security and compliance of Web applications throughout the software development lifecycle by providing visibility to vulnerabilities that could be exploited by hackers

IBM Security AppScan Hosted Cloud

Platform as a Service Develop Deploy Enterprise Applications Integrate

BP

Improving Web application security, productivity, data protection and regulatory compliance

BP

Big Data

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Bluemix

Bluemix • • •

Big Data Big Data Integration

IBM Bluemix IBM Bluemix Dedicated IBM Cloud Foundation Services

• •

IBM API Management on Bluemix (Beta) IBM Hybrid Integrated Services (formerly IBM Cloud Integration Services for Bluemix) IBM Secure Gateway

•

Services

Tap into it Platform as a Service Develop

Cloud IoT (Internet of Things) Services Big Data Analytics • • • •

Bluemix Big Data and Analytics Services Cloudant dashDB Geospatial Analytics

• • •

Connect & Compose IBM DataWorks Object Storage (Beta)

•

IBM Bluemix DevOps Services (formerly IBM DevOps Services for Bluemix) - Monitoring and Analytics - Track and Plan - Delivery

Deploy Enterprise Applications Integrate

BP

Mobile • • •

IBM MobileFirst Quality Assurance for Bluemix IBM Cloud Mobile Services MobileFirst Platform Presence Insights

•

IBM Containers on BlueMix

• •

Python, PHP and Go Liberty for Java

• • •

IBM Single Sign On IBM AppScan Mobile Analyzer $$ IBM AppScan Dynamic Analyzer $$

Orchestration

Data Management Runtimes

DevOps

Security

Web and Application - Indicates Bluemix url $$  Cloud Seller's comp'd

• • •

Data Cache Workflow Workload - Scheduler

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IBM BigInsights on Cloud

Tap into it Platform as a Service Develop Deploy Enterprise Applications

Bluemix

BP

BigInsights makes it simpler for people to use Hadoop and build big data applications. It enhances this open source technology to withstand the demands of your enterprise, adding administrative, discovery, development, provisioning, and security features, along with best-in-class analytical capabilities from IBM Research. The result is that you get a more developer and user-friendly solution for complex, large scale analytics.

Cloudant Local

BP

Scalable, always-on NoSQL database for private, public, and hybrid clouds

Integrate

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Big Data

IBM InfoSphere Streams on Cloud

BP

InfoSphere Streams provides an advanced computing platform to allow user-developed applications to quickly ingest, analyze and correlate information as it arrives from thousands of real-time sources. The solution can handle very high data throughput rates, up to millions of events or messages per second.

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BP

IBM PureApplication Service on SoftLayer runs on, and automatically deploys virtual resources on SoftLayer (IaaS). It leverages IBM’s pattern deployment engine.

 IBM Software Patterns $$

Tap into it Platform as a Service Develop Deploy Enterprise Applications

Accelerate new application deployment across dynamic hybrid cloud

 DevOps Software Patterns for SoftLayer $$ Integrated Solution for a Fast Path to DevOps

 Integrated Solution for a Fast Path to Mobile Onboard your mobile deployment with simplicity and speed

Integrate

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IBM MobileFirst Managed Mobility Services (formerly Cloud Mobile Managed Services) Enables clients to manage their Mobile Solutions with greater ease, speed and quality - up to 60% faster, with 80% less defects and 50% cost reduction

IBM Mobile Innovation in the Cloud Enables clients to manage their Mobile Solutions with greater ease, speed and quality - up to 60% faster, with 80% less defects and 50% cost reduction.

IBM Cloud Builder Professional Services (formerly IBM Private Modular Cloud) Creates a PaaS hybrid cloud on premises and offpremise (on SoftLayer) environment within 1 day. Integrates automated middleware & software deployments above the OS layer. Provide more than 250 patterns that can be deployed in minutes.

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IBM Cloud Managed Services for SAP Applications

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Oracle

SAP Lifecycle as a Service

BP

BP

Cloud Enterprise Application Managed Services – SAP provides managed services for SAP applications through a security-rich, cost-effective and scalable cloud infrastructure. A GBS Offering to consult, manage and operate SAP environments.

IBM Cloud Enterprise Application Managed Services - Oracle

BP

Full life cycle support of the client’s SAP licensed products starting from either implementation or major transformation event (upgrade, consolidation, harmonization, etc..) in a CMS environment with functional support by AMS. Services include cloud based accelerated implementation, support, and ongoing innovation. LCaaS is the IBM premier offering for SAP cloud.

Delivers SAP production and non-production environments via IBM's cloud platforms. It helps to automate the most common labor-intensive tasks associated with managing SAP environments. A GTS offering for deploying SAP environment.

IBM Cloud Enterprise Application Managed Services - SAP

Business Application Services

BP

Cloud Enterprise Application Managed Services – Oracle provides managed services for Oracle applications through a security-rich, cost-effective and scalable cloud infrastructure. A GBS Offering to consult, manage and operate Oracle environments.

IBM SmartCloud Express

BP

Industry based, pre-built template systems available on IBM’s SmartCloud when utilizing IBM SAP SI services. Managed by CMS and supported by AMS.

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Oracle

BP

Enterprise-class fully managed platform as a service to run Oracle production environments. A GTS offering for deploying Oracle environment.

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Business Application Services

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Oracle

Business Application Services

Implementation Services

SalesForce

Tap into it Platform as a Service Develop Deploy Enterprise Applications Integrate

BP

Salesforce.com is a Cloud-enabled CRM services company and IBM is a premier Global System Integrator (GSI) for salesforce.com.

Workday

BP

Workday provides unified Financial Management and Human Capital Management applications. IBM's differentiators with Workday include: Global end-to-end HCM and Finance Transformation capabilities, including Change Management, as well as AMS and BPO offerings. IBM Global Financing: Supporting clients with transitioning from a Capital Expenditure to Operating Expenditure model. IBM Software: Surrounding Workday with our software portfolio is a unique differentiator. Kenexa, Cast Iron, and so on.

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Microsoft Dynamics

BP

IBM provides Application Management Services (AMS) for Microsoft applications such as Dynamics AX, Dynamics CRM, SharePoint and BizTalk. IBM AMS ensures the applications are optimized, responsive and available to users when they need them. IBM Application Services can supplement client staff, co-manage applications or even manage entire set of applications. In addition, the IBM global Cloud testing services organization provides access to cutting-edge test centers that offer a full range of software testing solutions and services to help maintain stability, reduce cost and increase productivity.

Smarter Buildings

BP

Our Smart Building Management solution provides end-to-end facilities solutions. Campus solutions for higher education from IBM helps clients improve outcomes, increase efficiencies and better manage your data and IT resources. The solutions help universities incorporate broader use of cloud computing, virtualization, data analytics and other tools to enhance learning, research, interaction, networking and communication.

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BP

IBM Cast Iron Live is a multi-tenant solution delivered on the cloud that provides the simplest and most widely used solution for rapidly integrating SaaS and enterprise applications in days by leveraging preconfigured integration templates to accelerate the project.

Platform as a Service Develop Deploy Enterprise Applications Integrate

Cloud Ring-Fence $$  Cloud Seller's comp'd

IBM API Management $$ IBM API Management Cloud $$

BP

IBM API Management provides companies with the tools for creating, proxying, assembling, securing, scaling and socializing web APIs. Also available as on premise application.

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Tap into it Infrastructure as a Service Infrastructure Self-Service Fully Managed Infrastructure Managed Services

IBM Aspera

SoftLayer

An innovator in moving the world’s biggest data at maximum speed.

Provides flexibility and choice in managing workloads with options to use Bare metal or virtualized, dedicated or shared servers Offers best-in-class performance and latency with our dark-fiber overlay network.

IBM High Performance Services (formerly IBM Platform Computing Cloud Service)

BP

Ready to use technical computing, analytics and Hadoop clusters in the SoftLayer cloud

IBM High Performance Services for Hadoop

BP

Ready-to-run Hadoop Clusters on the SoftLayer Cloud without compromising performance, security and scale

SoftLayer vs Cloud Managed Services

 Dedicated Bare Metal Servers  Virtual Servers  Virtual Private Cloud  Big Data Services  HPC Services  Object Storage

BP

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Capabilities IBM BlueBox BP A managed private cloud provider built on OpenStack with the ability to more easily deploy workloads across hybrid cloud environments IBM Cloud Managed Services

Tap into it Infrastructure as a Service Infrastructure Self-Service Fully Managed Infrastructure Managed Services

SoftLayer vs Cloud Managed Services

BP

A fully integrated set of managed services, to provide a security-rich and production-ready cloud environment. This solution is designed for critical enterprise workloads, including Disaster Recovery. It provides service level agreements (SLAs) for your specific business and usage requirements.

 IBM Cloud Managed Services with AT&T NetBond (US) IBM Managed Infrastructure for Private Cloud Help your hybrid cloud infrastructure run more efficiently and effectively.

IBM Cloud Managed Services for System z

BP

Mainframe services with dynamic capacity, usagebased pricing and high availability

IBM Cloud OpenStack Services Provides a private cloud environment with dedicated bare metal resources, operating on the high-performing SoftLayer® infrastructure and running on the OpenStack cloud release.

IBM SmartCloud for Government (Federal Infrastructure Managed Services) Federal Infrastructure Managed Services is responsible for the delivery of IBM public sector hosting and cloud services (SmartCloud for Government) from its Federal Data Centers (FDCs). IBM FDCs are FISMA–compliant, green data centers that incorporate IBM’s “Cool Blue” portfolio of tools for achieving energy efficiency. FDCs house the hardware, software, middleware, data center networks, and peripherals suitable for customer environments.

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Capabilities IBM Cloud Managed Services – Formerly CMS

BP

A fully managed, security-rich and production-ready cloud environment designed to ensure enterprise-class performance and availability. It offers complete governance, administration and management control along with service-level agreements (SLAs) to align your specific business and usage requirements. Multiple security and isolation options built into the virtual infrastructure and network keep this cloud separate from other cloud environments.

Tap into it Infrastructure as a Service Infrastructure Self-Service Fully Managed Infrastructure Managed Services

 IBM Cloud Managed Services with AT&T NetBond (US) IBM SmartCloud Management Services Help your private cloud infrastructure run more efficiently and effectively.

SoftLayer IBM Cloud Managed Services vs Cloud Managed Services

IBM Cloud Managed Services for System z

BP

Mainframe services with dynamic capacity, usagebased pricing and high availability

IBM SmartCloud for Government (Federal Infrastructure Managed Services) Federal Infrastructure Managed Services is responsible for the delivery of IBM public sector hosting and cloud services (SmartCloud for Government) from its Federal Data Centers (FDCs). IBM FDCs are FISMA–compliant, green data centers that incorporate IBM’s “Cool Blue” portfolio of tools for achieving energy efficiency. FDCs house the hardware, software, middleware, data center networks, and peripherals suitable for customer environments.

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Managed Security Services

Mobility Management

Integrated Management

Backup, Archive Server Management

By

Capabilities

IBM Cloud Managed Backup on SoftLayer with TSM

BP

Enables clients to back up and gain access to data from virtually anywhere, at virtually any time

IBM Cloud Resiliency Consulting

Tap into it Infrastructure as a Service Infrastructure Self-Service Fully Managed Infrastructure Managed Services

BP

A managed service providing complete/robust IAM for clients on a fast-to-deploy subscription model

IBM Critical Data Protection Program BP A comprehensive approach to safeguarding your most strategic information.

IBM Hosted Email and Web Security Services IBM Cloud

BP

IBM Intrusion Detection and Prevention System

BP

IBM Managed Security Services AND BP IBM Hosted Mobile Device Management Providing a mobile security client and a management platform for popular mobile devices

IBM Managed Web Defense Services Single source for more effectively addressing attacks and mitigating their impact

Trusteer Trusteer, an IBM Company provides endpoint cyber crime prevention solutions that protect organizations against financial fraud

BP BP

Resiliency Consulting Acts as a client’s first line of defense by scanning email and eliminating threats

IBM Hosted Security and Event Log Management Services

IBM Unified Threat Management Service

BP

Reduce the cost and expedite time-to-value for security incident and event management

IBM Hosted Vulnerability Management Services Streamline security compliance management

BP

BP

Helps protect enterprises from a broad array of threats with around-the-clock expert monitoring

IBM X-FORCE Exchange

BP

A trusted, social platform for maximizing the value of threat intelligence

IBM X-FORCE Hosted Threat Analysis Service

BP

Ensures security teams are always connected to the most recent developments in security intelligence.

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Managed Security Services

Mobility Management

Integrated Management

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Maas360 Secure Productivity Suite SaaS

Tap into it Infrastructure as a Service Infrastructure Self-Service Fully Managed Infrastructure Managed Services

BP

Mobile Device Management & Security. Also available as on premise software appliance.

IBM MobileFirst Collaboration Services

Improves enterprise employee collaboration for greater productivity and faster decision making

Backup, Archive Server Management

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Managed Security Services

Mobility Management

Integrated Management

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IBM Cloud Automated Modular Management Systems

Tap into it Infrastructure as a Service Infrastructure Self-Service Fully Managed Infrastructure Managed Services

With IBM Cloud Automated Modular Management, you can transfer the challenges of monitoring and managing a complex environment to a trusted service provider. We offer discreet IT management services and tools, integrated, automated and supported by IBM, that you can use individually or as preconfigured bundles to help manage your IT and application environments running on SoftLayer.. The following are service products that are currently available:

• • • • •

Monitoring service Patching service SAP applications SAP HANA ONE Security compliance and healthcheck services • SoftLayer interconnect

Backup, Archive Server Management

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Managed Security Services

Mobility Management

Integrated Management

By

Capabilities Backup, Archive Server Management

Cloud Resiliency services that enable clients to protect, store and retrieve their most critical data in minutes versus days in the event of a disaster.

Tap into it Infrastructure as a Service

IBM Cloud Managed Backup

BP

BP

Improve server recovery reliability and shorter recovery time.

Help protect your data with a scalable, flexible managed solution.

IBM Cloud Data Virtualization

Infrastructure Self-Service

IBM Cloud Managed Backup on SoftLayer with TSM

Fully Managed Infrastructure

Enables clients to back up and gain access to data from virtually anywhere, at virtually any time

Managed Services

IBM Resiliency Cloud Virtualized Server Recovery

BP

BP Provides cost-effective, rapid recovery of critical data plus easy reuse .

IBM Web Content (formerly IBM SmartCloud Content Management)

BP

Improve content management, data retention and availability.

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Updated Brand View Updated Q2 2015

IBM Cloud Portfolio Navigator

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Brand Analytics Group

Analytics Group

Cloud Commerce

GBS GTS

Analytics Platform

Cloud Data Services

Security

GBS Cloud

Cloud Infrastructure Services

B2B & Commerce Solutions

Marketing/ ExperienceOne Solutions

Platform Services

Security

Social

Global Business Services AD&I BA&S EA

OpenStack

Solutions

Social

Commerce

GTS Global Technology Services

Infrastructure Services

GPS iX&M

Systems Hardware Systems Middleware

Systems Hardware

Systems Middleware

Platform Computing

Application Platform

Power

Digital Experience

Storage

Integration

SW Storage

IT Service Management

zSystems

Smarter Process

Watson Group

Watson Group Security Services

ESS (Enterprise Social Solutions)

Security Solutions

Kenexa

Watson

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Brand Analytics Tools Analytics Analytics Platform

Cloud Data Services Solutions

BP IBM Cognos Business Intelligence on Cloud • IBM Business Intelligence Pattern BP • IBM Business Intelligence Patterns with BLU BP Acceleration • IBM InfoSphere Streams on Cloud SS • IBM Predictive Analysis on Cloud (formerly IBM SPSS BP Decision Management as a Service) • IBM Data Collection on the Cloud (formerly IBM SPSS BP Data Collection On Cloud) • BP IBM Watson Analytics SS • IBM Watson Curator

NOTE- This is a draft view of the offering organization and subject to change.

$$  Cloud Seller's comp'd BP  Business Partner Enabled

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Brand Analytics Analytics Platform

Cloud Data Services • Connect & Compose • Cloudant BP • Cloudant Local • dashDB • IBM DataWorks • IBM BigInsights on Cloud

Cloud Data Services

Solutions

NOTE- This is a draft view of the offering organization and subject to change.

BP  Business Partner Enabled - Indicates Bluemix url

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Brand Analytics Analytics Platform

Cloud Data Services Solutions

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Customer Analytics

Internet of Things

• IBM Cloud Analytics Application Services $$ • Cloud Internet of Things (IoT)_services BP • IBM Computerized Maintenance • IBM Financial Consolidation on Cloud Management Systems (Formerly IBM (formerly IBM Cognos Controller) BP Enterprise Asset Management) • IBM Planning and Analysis on Cloud • IBM Computerized Maintenance (formerly IBM Cognos TM1) Management Systems • IBM PureData System for Analytics BP for US Federal (Formerly IBM Enterprise • IBM Social Media Analytics (formerly IBM All Asset Management on Cloud for US Digital Analytics for Social Media BP Federal) • IBM Facilities and Real Estate Enterprise Customer Management Management on Cloud for U.S. Federal • IBM Digital Analytics BP• IBM Enterprise Content Management (TRIRIGA)_ • IBM Internet of Things Foundation IBM Navigator • IBM Maximo Asset Management (aka IBM Finance & Risk Enterprise Asset Management - Inventory • IBMInternet Cognos Disclosure Management on BP Analytics on Cloud) IBM of Things Foundation Cloud • IBM Maximo Asset Management for US • IBM OpenPages GRC BP Federal (aka IBM Enterprise Asset • IBM Risk Case Studies (formerly IBM Management - Inventory Analytics on Algo First) Cloud for US Federal) • IBM Risk Content and Data Service on Cloud (formerly IBM Algo Risk Content Safer Planet on Cloud ) • IBM Hot Spot Analysis for Policing • IBM Risk Service on Cloud (formerly IBM • IBM Insights Foundation for Energy Algo Risk Service on Cloud) • IBM Intelligent City Planning and BP Operations on Cloud BP • IBM Intelligent Operations Center for $$  Cloud Seller's comp'd Cloud • IBM Intelligent Transportation on Cloud BP  Indicates hyperlink to ibm.com url • IBM Intelligent Water on IBM Cloud BP BP  Business Partner Enabled • IBM Water Usage Analytics

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Brand Cloud Cloud Infrastructure Services

OpenStack Platform Services

Cloud Services/System Services • IBM Cloud Builder Professional Services (formerly IBM Private Modular Cloud) • IBM Cloud Advisory Services (formerly IBM Infrastructure Strategy and Design Services for Cloud Computing) • IBM Cloud Automated Modular Management Services: 1.Monitoring service 2.Patching service 3.SAP applications 4.SAP HANA ONE 5.Security compliance and healthcheck services 6.SoftLayer interconnect BP • IBM Cloud Managed Services (CMS) • IBM Cloud Managed Services for Oracle BP Applications  IBM Cloud Managed Services for SAP BP Applications • BP IBM Development and Test Environment Services (IDTES)

$$  Cloud Seller's comp'd BP  Business Partner Enabled

• IBM Workload Transformation Analysis for Cloud • SoftLayer BP

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Brand Cloud Cloud Infrastructure Services OpenStack

BP • • • BP BP • BP • BP • BP

IBM BlueBox IBM Cloud Foundation Services IBM Cloud OpenStack Services IBM Cloud Manager with OpenStack IBM Cloud Manager with OpenStack for Power Systems IBM Cloud Manager with OpenStack for System z

Platform Services

BP  Business Partner Enabled

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Aspera •

IBM Aspera

Bluemix Cloud Cloud Infrastructure Services

OpenStack Platform Services

BP• • BP • BP BP• • •

IBM Bluemix IBM Bluemix Dedicated Bluemix Big Data and Analytics Services IBM Bluemix Dedicated Geospatial Analytics IBM Hybrid Integration Services (formerly IBM Cloud Integration Services for Bluemix) • IBM MobileFirst Platform Presence Insights • IBM MobileFirst Quality Assurance for Bluemix • Runtimes: Python, PHP and Go

DevOps • IBM Bluemix DevOps Services (formerly IBM DevOps Services for Bluemix) • IBM DevOps Services for Bluemix Delivery • IBM DevOps Services for Bluemix– Monitoring and Analytics • IBM DevOps Services for Bluemix –Track & Plan  Bluemix url $$  Cloud Seller's comp'd BP  Business Partner Enabled

Mobile • IBM Mobile Application Platform Pattern • IBM MobileFirst Platform Quality Assurance BP • IBM MobileFirst Platform • IBM MobileFirst Platform for iOS

Orchestration • IBM Cloud Orchestrator (on prem) $$ BP • IBM Cloud Orchestrator (hybrid Cloud)$$ BP • IBM Collaborative Operations (Formerly IBM Collaborative Hybrid Service Management) • IBM Containers on BlueMix BP • IBM Service Delivery Manager (ISDM)

UrbanCode • DevOps Patterns on PureApplications BP • IBM UrbanCode Deploy BP BP • IBM UrbanCode Deploy with Patterns BP • IBM UrbanCode Release

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Brand

Client Initiatives

B2B BP • IBM B2B Collaboration Network • IBM Sterling B2B Integration Services BP • IBM Sterling Configure, Price, Quote on Cloud BP • IBM Sterling Data Synchronization Manager BP

B2B & Commerce Solutions Marketing / Experience One Solutions

By

• • • • • • ALL • BP • • • • • • •

Emptoris Solutions

• IBM Emptoris Contract Management on Cloud • IBM Emptoris Program Management on Cloud • IBM Emptoris Rivermine Telecom Commerce ALL Expense Management • IBM Commerce on Cloud BP• IBM Emptoris Services Procurement on • IBM WebSphere Commerce Pattern on Cloud PureApplication • IBM Emptoris Sourcing on Cloud DemandTec • IBM Emptoris Spend Analysis on Cloud IBM DemandTec Advanced Deal Management • IBM Emptoris Strategic Supply IBM DemandTec Assortment Optimization for Management Retail • IBM Emptoris Supplier Lifecycle IBM DemandTec Customer Trade Planning Management on Cloud IBM DemandTec Deal Management  Cloud Seller's comp'd IBM DemandTec Markdown Optimization Selling & Fulfillment IBM DemandTec Post Event • IBM Sterling e Invoicing IBM DemandTec Price Management • IBM Sterling Fax Conversion Services IBM DemandTec Price Optimization • IBM Sterling File Transfer Services IBM DemandTec Promotion Execution ALL • IBM Sterling Order Management IBM DemandTec Promotion Optimization BP• IBM Sterling Supplier Portal IBM DemandTec Promotion Planning • IBM Sterling Supply Chain Visibility IBM DemandTec Shopper Insights for Retail • IBM Sterling Transportation Management IBM DemandTec Strategic Marketing Planning • IBM Sterling WebForms IBM DemandTec Strategic Trade Planning

BP 

Business Partner Enabled

$$  Cloud Seller's comp'd

 IBM url

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Brand Commerce B2B & Commerce Solutions Marketing / Experience One Solutions

Experience One

Enterprise Market Management • IBM AdTarget • IBM Content Recommendation • IBM Digital Analytics Impression Attribution • IBM Digital Analytics Lifecycle • IBM Digital Analytics Multichannel • IBM Digital Analytics Multisite All • IBM Digital Data Exchange BP • IBM Digital Marketing Optimization Suite • IBM Digital Profiler • IBM eMessage • IBM Marketing Center • IBM Marketing Operations on Demand • IBM Mobile Push Notification (Xtify) • IBM Mobile Web Push (Xtify) • IBM Push for iOS8 • IBM Omni-Channel Merchandise Optimization • IBM Product Recommendation • IBM Search Marketing

• •

$$  Cloud Seller's comp'd BP  Business Partner Enabled

 IBM url

IBM Silverpop Engage IBM Tealeaf Customer Experience on Cloud

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• Cloud Application Assessment • Cloud Application Development as a Service (ADaaS) • Cloud Application Virtualization GBS • Cloud API Development Services AD&I • Cloud API Economy Readiness Application Development Assessment & Innovation • IBM Cloud Development Operations (DevOps) Assessment BA&S Business Analytics & • IBM Cloud Forevergreen for Application ALL Management Strategy BP • IBM MobileFirst Managed Mobility EA Services (formerly Cloud Mobile Enterprise Architecture Managed Services) • IBM SmartCloud Government GPS NOTEThis is for a draft view(US) of the • IBM Strategic IP Insight Global Process Services subject to change. • IBM Testing Services – Application iX&M Virtualization Interactive Experience & Mobile • IBM Testing Services for Cloud – Performance Testing

Brand

 IBM url BP  Business Partner Enabled

• IBM Cloud E2E Governance Services • IBM Cloud Transformation Journey Services • IBM Cloud Enabled Business Model Accelerator • IBM IT Strategy and Innovation • IBM IT Operating Model Agility • IBM Smarter Enterprise Architecture • IBM Application Portfolio Modernization Strategy • IBM IT Transition Management • IBM Strategy Framework – Cloud offering organization and End to End Governance • IBM Strategy Framework – Cloud Transformation Journey

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Brand GBS AD&I Application Development & Innovation

• Mobile Innovation in the Cloud • IBM Predictive Asset Optimization on Cloud • Salesforce • Workday

BA&S Business Analytics & Strategy

EA Enterprise Architecture

GPS Global Process Services

NOTE- This is a draft view of the offering organization and subject to change.

iX&M Interactive Experience & Mobile

BP  Business Partner Enabled

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Brand GBS AD&I

• IBM Cloud Dev/Test Managed Services • Microsoft dynamics

Application Development & Innovation

BA&S Business Analytics & Strategy

EA Enterprise Architecture

GPS Global Process Services

iX&M Interactive Experience & Mobile

NOTE- This is a draft view of the offering organization and subject to change.

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• IBM Personalized Learning on Cloud (Formerly IBM Adaptive Learning) • IBM Care Coordination on the Cloud • IBM Counter Fraud GBS • IBM Customer Data • IBM Customer Intelligence / Next Best Action AD&I • IBM Digital Commerce Application Development & Innovation • IBM Email Optimization • IBM Emergency Management Center BA&S • IBM Fraud and Abuse Management systems Business Analytics & • IBM Global Expense Reporting Solution (GERS) Strategy • IBM HR Services for Cloud EA • IBM Order to Cash with ARCollect Enterprise Architecture • IBM Payment Systems Solutions • IBM Marketing Management on Cloud GPS http://www.ibm.com/marketplace/cloud/predictive-maintenance• IBM Mobile Industry Accelerators Global Process Services on-cloud/us/en-us • IBM Omni Channel Marketing on Cloud • IBM Predictive Maintenance on Cloud iX&M • IBM Recruitment Process Outsourcing Interactive Experience & Mobile • IBM Social Analytics • IBM SmartCloud Service Delivery for Electronics • IBM Smarter Asset Management • IBM Smarter Buildings • IBM Telematics Analytics

Brand

 IBM url

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Brand GBS AD&I

• • • •

IBM Cloud Mobile Services IBM MobileFirst Collaboration Services IBM Mobile Virtualization Services IBM Smart Business Desktop

Application Development & Innovation

BA&S Business Analytics & Strategy

EA Enterprise Architecture

GPS Global Process Services

NOTE- This is a draft view of the offering organization and subject to change.

iX&M Interactive Experience & Mobile

BP  Business Partner Enabled

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Brand GTS Infrastructure Services

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Client Initiatives

• IBM Cloud Managed Services for System z • IBM Data Center and Facilities Strategy Services • IBM Managed Infrastructure for Private Cloud (MIPC) • SAP Lifecycle as a Service

Network Services • IBM Network Integration Services for Cloud Computing – Application and Network Performance Optimization for Cloud • IBM Network Integration Services for Cloud Computing - Network Security for Cloud Computing • IBM Networking Strategy and Optimization Services for Cloud Computing

BP  Business Partner Enabled

Resiliency Services • IBM Cloud Data Virtualization BP • IBM Cloud Managed Backup BP • IBM Resiliency Cloud Virtualized Server Recovery BP • IBM Cloud Resiliency Consulting (Formerly IBM Resilience Consulting Services for Hybrid Cloud) • IBM Resiliency Cloud Virtualized Server BP Recovery (formerly IBM Cloud Virtualized Service Recovery on SoftLayer) • IBM Cloud Managed Backup on SoftLayer BP with TSM

Smart Business End User Support Services • IBM End User Support - Service Desk BP Direct • BP IBM End User Support - Service Desk Ticketing

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Brand Security Security Services Security Solutions

All BP

• • • • • • • • • • • • • •

IBM Cloud Data Encryption Services IBM Cloud Identity Services IBM Critical Data Protection Program IBM Guardiam IBM Hosted Application Security Management Services IBM Hosted Email and Web Security Services IBM Hosted Security and Event Log Management IBM Hosted Vulnerability Management Services IBM Intrusion Detection and Prevention System IBM Managed Security Services AND IBM Hosted Mobile Device Management IBM Managed Web Defense Services IBM Security Infrastructure Protection IBM Security Intelligence and Operations Consulting Services and IBM Unified Threat Management Service

BP  Business Partner Enabled

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Apps & Data • • • • • •

Security Security Services Security Solutions

IBM QRadar Incident Forensics IBM Security Access Manager (SAM) IBM Single Sign On IBM Security AppScan IBM Security AppScan Hosted Cloud IBM Security Privileged Identity Manager (PIM)

Bluemix • • • •

Bluemix Identity Mixer Service IBM Secure Gateway IBM AppScan Mobile Analyzer $$ IBM AppScan Dynamic Analyzer $$

Endpoint Manager BP • IBM Endpoint Manager • IBM MobileFirst Protect (formerly IBM BP Endpoint Manager – Fiberlink MaaS360)

- Indicates hyperlink to ibm.com url

$$  Cloud Seller's comp'd BP  Business Partner Enabled

MobileFirst • IBM MobileFirst Protect Threat Management (formerly - IBM MaaS360 Mobile Threat Management $$

Security Infrastructure • • • •

IBM QRadar Security Intelligence IBM Security Network Intrusion Prevention System Virtual Appliance IBM X-FORCE Exchange IBM X-FORCE Hosted Threat Analysis Service

Trusteer • Trusteer

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SmartCloud BP • IBM Connections Archive Essentials Cloud

Social IBM Connections ESS Enterprise Social Solutions

Kenexa

• • • All • BP • • • • •

IBM Connections Cloud S1 IBM Connections Cloud S2 IBM Connections Docs IBM Connections Meetings Cloud IBM Connections Social Cloud IBM LIVEmail IBM SmartCloud Notes IBM Verse IBM Web Mail Cloud

Social Business - Indicates hyperlink to ibm.com url

BP  Business Partner Enabled

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Learning Management

Brand

BP • IBM Learning Content Management System (formerly IBM Kenexa LCMS Premier on Cloud) BP • IBM Learning Management System (formerly IBM Kenexa LMS on Cloud) • IBM Social Learning

Social ESS Enterprise Social Solutions

Kenexa

BP  Business Partner Enabled

Workforce • IBM Talent Acquisition Suite (formerly IBM Kenexa Talent Suite) • IBM Applicant Tracking System (formerly IBM Kenexa BrassRing on Cloud) BP• IBM Behavioral Assessments (formerly IBM Kenexa Behavioral Assessments on Cloud) BP• IBM Compensation Analysis and Benchmarking (formerly IBM Kenexa CompAnalyst Enterprise on Cloud) BP• IBM Skills Assessments (formerly IBM Kenexa Skills Assessments on Cloud) • IBM Survey Advantage (formerly BP IBM Kenexa Survey Advantage on Cloud) • IBM Talent Insights (formerly IBM Kenexa Talent Insights) BP• IBM Talent Optimization Suite (formerly IBM Kenexa Talent Optimization Suite) • IBM Talent Suite (formerly IBM Kenexa Talent Suite)

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Brand Systems Hardware Platform Computing Power Storage SW Storage

• IBM High Performance Services (formerly BP IBM Platform Computing Cloud Services) BP • IBM High Performance Services for Hadoop • IBM Platform Cluster Manager Advanced Edition • IBM Platform Resource Scheduler

zSystems

BP  Business Partner Enabled

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Brand Systems Hardware Platform Computing Power Storage SW Storage

zSystems

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Client Initiatives

Power Cloud • IBM Power Systems Enterprise Servers • IBM Power Systems for Service BP Providers • IBM Power Systems scale-out servers • IBM Power Systems Solution Edition for Cloud • IBM Power Systems Solution Edition for Scale Out Cloud • IBM PowerKVM BP • IBM PowerVC (Virtualization Center) • IBM Power Development Cloud • POWER8 on SoftLayer

PureFlex & Flex System BP • IBM PureFlex System

- Indicates hyperlink to ibm.com url BP  Business Partner Enabled

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Brand Systems Hardware Platform Computing Power Storage

• IBM Scale Out Network Attached Storage (SONAS) • IBM Storwize Family BP • IBM Storwize V7000 and V7000 BP Unified BP • IBM XIV Storage System BP • IBM XIV Cloud Storage for Service Providers

SW Storage

zSystems Flash Systems BP• IBM FlashSystem 900 BP • IBM FlashSystem Family • IBM FlashSystem v9000 BP

- Indicates hyperlink to ibm.com url BP  Business Partner Enabled

System Storage Software • IBM Spectrum Storage Family • IBM Spectrum Accelerate • IBM Spectrum Archive Enterprise Edition (formerly IBM Linear Tape File System) • IBM Spectrum Control ALL (formerly IBM Virtual Storage BP Center) • IBM Spectrum Protect (formerly IBM Tivoli Storage Manager • IBM Spectrum Scale (formerly GPFS / IBM Elastic Storage)

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Brand Systems Hardware Platform Computing Power

BP • IBM SmartCloud Storage Access • IBM Tivoli Storage Manager for Unified Recovery • IBM Tivoli Storage Manager for Virtual Environments • IBM Tivoli Storage Manager per Server Entry

Storage SW Storage

zSystems

BP  Business Partner Enabled

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Brand Systems Hardware Platform Computing

BP IBM Solution Edition for Cloud Computing (System z) • BP IBM System z • IBM Wave for z/VM BP IBM z13

Power Storage SW Storage

zSystems

BP  Business Partner Enabled

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Brand Systems Middleware Application Platform Digital Experience Integration IT Service Management Smarter Process

• IBM Software Delivery and Lifecycle Patterns • PureApplication "Fast Start" Solutions $$ • Rational Development and Test for BP System z as a Managed Service

Build Solutions BP • DevOps Software Patterns for SoftLayer $$ • IBM Rational Solution for Collaborative BP Lifecycle Management (formerly IBM Collaborative Lifecycle Management as a Managed Service) BP • IBM Rational Test Virtualization Server $$ • IBM Rational Test Workbench $$ BP

$$  Cloud Seller's comp'd BP  Business Partner Enabled

Run Solutions • IBM PureApplication Service on SoftLayer$$ BP • IBM PureApplication Software BP • IBM WebSphere Application Server Liberty

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Brand Systems Middleware

BP • IBM Web Content Manager( formerly IBM SmartCloud Content Management • IBM WebSphere Portal Pattern BP

Application Platform Digital Experience Integration IT Service Management Smarter Process

BP  Business Partner Enabled

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Brand Systems Middleware Application Platform Digital Experience Integration

Cloud Integration Services BP • IBM API Management $$ and API Management $$ BP • IBM DataPower Gateway • IBM WebSphere Cast Iron BP BP • IBM WebSphere Cast Iron Express BP • IBM WebSphere Cast Iron Live

IT Service Management Smarter Process

$$  Cloud Seller's comp'd BP  Business Partner Enabled

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Brand Systems Middleware Application Platform Digital Experience Integration IT Service Management Smarter Process

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Client Initiatives

• IBM Application Performance Diagnostics • IBM Control Desk on Cloud (formerly IBM SmartCloud Control Desk on Cloud) • IBM Control Desk for US Federal (formerly IBM Control Desk for US Federal) • IBM Monitoring • IBM Monitoring – Application Insight • IBM Netcool Operations Insight ALL • IBM Operations Analytics – Log Analysis BP • IBM Operations Analytics Predictive Insights IBM Performance Management (SaaS)(formerly IBM Application Performance) Management SaaS) • IBM Analytics – Log Analysis (formerly IBM SmartCloud Analytics – Log Analysis) • IBM Tivoli System Automation for Multiplatforms AND IBM Tivoli System Automation Application Manager • IBM Workload Automation • IBM Workload Automation on Cloud for US Federal • IBM Workload Scheduler for Bluemix

BP  Business Partner Enabled

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Brand

Manage Solutions • BlueMix Workflow SS

Systems Middleware Application Platform Digital Experience

Integration IT Service Management Smarter Process

Process and Decision Improvement • • BP BP

BlueMix Workflow SS IBM Blueworks Live IBM Blueworks Live for Federal IBM Business Process Manager Advanced Pattern • BP IBM Business Process Manager on Cloud • IBM Operational Decision Manager Pattern

$$  Cloud Seller's comp'd BP  Business Partner Enabled

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Brand Watson Group Watson Solutions

Cognitive Computing • IBM Watson Engagement Advisor • IBM Watson Developer Cloud • IBM Watson Discovery Advisor

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Client Initiative View

IBM Cloud Portfolio Navigator By

Client Initiatives Cut IT expense and complexity through a

Cloud Enabled Data Center Accelerate time to market with

Cloud Platform Services Gain immediate access with

Business Solutions on Cloud Innovate business models by becoming a

Cloud Service Provider

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Client Initiatives Cloud Enabled Data Center Cut IT expense and complexity through a

For Public and Private Cloud:

Cloud Enabled Data Center

•

Enable IaaS with Virtualization Management and Governance Implement IaaS with Advanced Service Automation and Orchestration Extend IaaS with Enterprise Service Management Consume IaaS using a Public or Managed Cloud Service Integrate IaaS to support a Hybrid Environment

•

•

Deliver better standardization, security, resiliency, scalability and integrated service management. Deliver faster self-service access to quickly & accurately provision/de-provision virtualized resources. Provide more value through optimization of physical assets & administration

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Client Initiatives Cut IT expense and complexity through a

Cloud Enabled Data Center

What ?

Enable IaaS with Virtualization Management and Governance Implement IaaS with Advanced Service Automation and Orchestration Extend IaaS with Enterprise Service Management

Pain Points

Consume IaaS using a Public or Managed Cloud Service Integrate IaaS to support a Hybrid Environment

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Business Benefits

Establishes a cloud infrastructure and model for the delivery of virtual machines, which in most situations meets the majority of requirements. Often is triggered by server consolidation or efforts to optimize the usage of hardware and software. Optionally provides a basic self-service portal, addresses image lifecycle management, as well as governance capabilities such as monitoring, metering, and patch management to effectively manage the virtualized infrastructure. • Uncontained server and storage growth: low utilization. • High cost, exhausted capacity, costly and time-consuming management, performance bottlenecks, licensing issues, security concerns. • Complexity and costs of managing storage along with server and network infrastructure. • Managing server, storage and network in a virtual world, requiring more integration of management. • IT departments are continually being asked to do more with less budget – reduce costs. • Improve efficiency and utilization of IT resources. • Improve IT staff productivity with consistent systems platform management. • Reduced storage management complexity and management system hardware infrastructure costs. • Reduced complexity and risk of managing storage with the rest of IT operations. • Leverage integrated server and storage management to improve service level agreements and responsiveness to business needs.

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BP IBM Cloud Enabled Business Accelerator • •

IBM Infrastructure Strategy and Design Services for Cloud Computing IBM Workload Transformation Analysis for Cloud

BP IBM Orchestrator (on prem)

Cloud Enabled Data Center Enable IaaS with Virtualization Management and Governance Implement IaaS with Advanced Service Automation and Orchestration Extend IaaS with Enterprise Service Management Consume IaaS using a Public or Managed Cloud Service Integrate IaaS to support a Hybrid Environment

BP IBM PureFlex System

BP IBM Cloud Manager with OpenStack BP IBM Monitoring BP IBM SmartCloud Storage Access BP BP BP BP

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IBM PowerVC (Virtualization Center) IBM Tivoli System Automation for Multiplatforms AND IBM Tivoli System Automation Application Manager IBM Tivoli Netcool Configuration Manager IBM Platform Resource Scheduler IBM Endpoint Manager

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Allows creation of a more sophisticated cloud infrastructure for the delivery of more complex and critical IaaS services in highly demanding environments, which often are highly heterogeneous including storage, networks, firewalls, load balancers, etc..

Cut IT expense and complexity through a

Cloud Enabled Data Center

What ?

Enable IaaS with Virtualization Management and Governance Implement IaaS with Advanced Service Automation and Orchestration

Pain Points

Extend IaaS with Enterprise Service Management Consume IaaS using a Public or Managed Cloud Service Integrate IaaS to support a Hybrid Environment

Click to see related offerings

Business Benefits

• Existing resources need to be utilized within the new cloud infrastructure to optimize costs. • No billing mechanism for services consumed. • With no automation, Virtual Management labor costs are higher than managing physical servers. • Infrastructure management tools from multiple hypervisor vendors tend to create “virtualization silos” — and these silos make it difficult to holistically manage critical applications and business services.

• Quickly and accurately deploy services when and where a user requests them through a self-service portal interface for reservations of computer, storage and networking resources. • Realize productivity increases with customizable service creation, leveraging a service catalog and prepackaged automation templates. • Integrated metering to track usage and account management for chargeback capabilities. • Real-time hypervisor monitoring for predictive trending and capacity planning. • True visibility, control and automation across the service delivery and business infrastructure.

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BP • •

IBM Cloud Enabled Business Accelerator IBM Infrastructure Strategy and Design Services for Cloud Computing IBM Workload Transformation Analysis for Cloud

BP IBM Security Access Manager • IBM Security Virtual Server BP Protection for VMware

Cloud Enabled Data Center Enable IaaS with Virtualization Management and Governance Implement IaaS with Advanced Service Automation and Orchestration Extend IaaS with Enterprise Service Management Consume IaaS using a Public or Managed Cloud Service Integrate IaaS to support a Hybrid Environment

• IBM Cloud Builder BP Professional Services (formerly IBM Private Modular Cloud)

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BP IBM Cloud Orchestrator (hybrid Cloud) BP BP BP BP

IBM SmartCloud Virtual Storage Center IBM Workload Automation IBM Workload Automation on Cloud for US Federal IBM Platform Resource Scheduler

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Cloud Enabled Data Center

What ?

Enable IaaS with Virtualization Management and Governance Implement IaaS with Advanced Service Automation and Orchestration

Pain Points

Allows integration of cloud operations with the remaining activities of the enterprise by including the cloud infrastructure and services in the enterprise service management processes, which may be ITIL-based or enterprisespecific adaptations. Particularly useful in achieving SLO/A commitments or if sharing a cloud across multiple lines of business or entities.

• • • • • • •

Elasticity to deploy new applications to address LoB opportunities. Limited security of business and infrastructure functions. Lack of Visibility and Control. Complexities in managing virtualized environments. Multiple management screens and apps to provide service delivery. Eliminate downtime and deliver on SLA for applications. Lack of automated delivery of standardized “stacks” and “solutions

Extend IaaS with Enterprise Service Management Consume IaaS using a Public or Managed Cloud Service Integrate IaaS to support a Hybrid Environment

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Business Benefits

• Allows customers to setup cloud service to reduce CapEx and OpEx providing elasticity and business agility. • Reduces administration time through user oriented self-service UI. • Better visibility into application and resource performance, leading to better uptime of business applications. • Reduction in the number and variations of images, leading to better cost and risk control. • Predictive availability of resources. • Reduced infrastructure cost through more efficient use of virtualized infrastructure combined with better planning for growth. • Dynamic and cost efficient scaling to meet load.

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BP IBM Cloud Enabled Business Accelerator • IBM Infrastructure Strategy and Design Services for Cloud Computing • IBM Workload Transformation Analysis for Cloud

Cloud Enabled Data Center Enable IaaS with Virtualization Management and Governance Implement IaaS with Advanced Service Automation and Orchestration Extend IaaS with Enterprise Service Management Consume IaaS using a Public or Managed Cloud Service Integrate IaaS to support a Hybrid Environment

BP

IBM Cloud Builder Professional Services (formerly IBM Private Modular Cloud)

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BP IBM QRadar Security Intelligence BP IBM Security Network Intrusion Protection System Virtual Appliance (GV)

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Cloud Enabled Data Center

What ?

Enable IaaS with Virtualization Management and Governance Implement IaaS with Advanced Service Automation and Orchestration Extend IaaS with Enterprise Service Management

Pain Points

Provides access to computing resources (compute, storage, network) from a third-party provider (internal or external). Services are typically requested and managed via a self-service portal (human interactions) or APIs and delivered over a standard network connection or more secure channel (e.g. VPN). Higher levels of service management are optionally available to ensure continued availability and operation.

• Need to reduce costs in development and test and broader-use environments. • Need for building social, mobile or big data applications. • New business models that could leverage the cloud need to be developed. • Part of IT needs refresh and open to evaluate alternatives to current infrastructure. • Need to reduce operational and capital costs, and invest more toward maintaining frontline service levels.

Consume IaaS using a Public or Managed Cloud Service Integrate IaaS to support a Hybrid Environment

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Business Benefits

• Helps reduce capital and operating costs by virtually eliminating the need to own a hardware infrastructure or extensive software licenses • Supports faster time-to-market with more rapid server setup to help shorten development, test or other workload deployment cycles • Facilitates collaboration and quality with optional IBM tools and standardized configurations, a large catalog of ready-to-use software images and the ability to store, share and customize private images

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BP IBM Cloud Enabled Business Accelerator • IBM Infrastructure Strategy and Design Services for Cloud Computing • IBM Workload Transformation Analysis for Cloud

Cloud Enabled Data Center Enable IaaS with Virtualization Management and Governance

BP SoftLayer BP IBM Cloud Managed Services (CMS)

Implement IaaS with Advanced Service Automation and Orchestration

BP BP BP • BP BP

Extend IaaS with Enterprise Service Management

•

Consume IaaS using a Public or Managed Cloud Service Integrate IaaS to support a Hybrid Environment

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IBM Managed Security Services AND IBM Hosted Mobil Management IBM Cloud Managed Backup IBM Cloud Virtualized Server Recovery IBM Cloud Managed Services for System z IBM High Performance (formerly IBM Platform Computing Cloud Service) IBM Managed Infrastructure for Private Cloud

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Allows the establishment and operation of a hybrid virtualized environment including on premise and off-premise infrastructure. Optionally supports multiple levels of capability such as workload targeting, remote VM instantiation, hybrid cloud resource visibility, etc..

Cut IT expense and complexity through a

Cloud Enabled Data Center

What ?

Enable IaaS with Virtualization Management and Governance Implement IaaS with Advanced Service Automation and Orchestration

Pain Points

Extend IaaS with Enterprise Service Management

• • • •

Consume IaaS using a Public or Managed Cloud Service Integrate IaaS to support a Hybrid Environment

Click to see related offerings

• Need to rapidly provision and dynamically adjust to unpredictable fluctuations in demand. • Dissatisfaction with existing, incomplete integration solutions. • Writing custom code or using complex integration platforms to connect Cloud and on-premise applications is time consuming, involves lots of software and requires deep middleware expertise. • Unmanaged consumption of Public Cloud IaaS services within Enterprises. • Security and governance lapses result from this lack of management. • Moving compute resources off site increases both the complexity and time for support.

Business Benefits

Increase business processes reliability and agility. Simplify, enable, and control the use of cloud resources. Can Integrate in days – only configuration, “not coding” approach. Reduce integration costs by much as 80% compared to writing custom code. • increase user adoption and enables companies to maximize the value of their investments in cloud applications. • Simplify and consolidate integration between on and off-premise compute resources, allows monitoring of cloud resources, govern how and where cloud resources are used and ensure proper authorization to use them in the right place.

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BP IBM Cloud Enabled Business Accelerator • IBM Infrastructure Strategy and Design Services for Cloud Computing • IBM Workload Transformation Analysis for Cloud

Cloud Enabled Data Center Enable IaaS with Virtualization Management and Governance

BP IBM Cloud Builder Professional Services (formerly IBM Private Modular Cloud)

Implement IaaS with Advanced Service Automation and Orchestration Extend IaaS with Enterprise Service Management

BP IBM Cloud Orchestrator (hybrid Cloud) BP IBM Cloud Manager with OpenStack

Consume IaaS using a Public or Managed Cloud Service Integrate IaaS to support a Hybrid Environment

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Client Initiatives Cloud Platform Services Accelerate time to market with

Cloud Platform Services Implement PaaS with Middleware Deployment and Management Extend IaaS with Programming Services Implement Application Lifecycle Management (ALM) and DevOps

Consume PaaS using a Public or Managed Cloud Service Integrate PaaS to support a Hybrid Environment

Create an environment for applications to exist in the cloud to gain faster time-to-market, streamline operations, and allow the introduction of new revenue streams with standardized, automated, preintegrated, open standards-based services

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Cloud Platform Services

What ?

Implement PaaS with Middleware Deployment and Management Extend IaaS with Programming Services Implement Application Lifecycle Management (ALM) and DevOps

Pain Points

Consume PaaS using a Public or Managed Cloud Service Integrate PaaS to support a Hybrid Environment

Click to see related offerings

Business Benefits

Allows the modeling/implementation of middleware patterns, exposing them as services in a self-service catalog, automating their deployment, monitoring resource utilization, and performing lifecycle management of the middleware. Optionally enhances middleware management with capabilities for SLA and user-specified QoS via features such as auto-scaling vertically/horizontally, workload throttling, fault detection/tolerance, HA/CA etc..

• • • • • •

Average lead time to get an application environment running is 4-6 weeks. Significant amount of time required to configure and deploy applications. 30% of bugs are introduced by inconsistent configurations. Defects due to inconsistent configuration/inability to replicate topologies. Need to deploy rapidly IBM and non-IBM middleware. Setting up an environment is so expensive that they are kept even when no longer needed, ‘just in case’.

• Provide high business value through increased efficiency, costeffectiveness and usability of enterprise WebSphere topologies in a data center. • Elimination of errors resulting from incorrect server configurations. • Lower costs through standardization and automation, where middleware topologies are represented as patterns (aka templates), and can be provisioned quickly, repeatedly, and consistently. • Standardize middleware topologies across the enterprise through centralized catalog services, enabling better consistency, better quality, and simpler maintenance. • Leverage virtualization technologies to quickly create, destroy, and recreate middleware topologies, enabling better hardware sharing.

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BP IBM Cloud Builder

Accelerate time to market with

•

Cloud Platform Services

•

Implement PaaS with Middleware Deployment and Management

By

•

BP IBM Cloud Orchestrator on Cloud (hybrid

Professional Services (formerly IBM Private Modular Cloud) IBM Testing Services for Cloud - Application Virtualization IBM Testing Services for Cloud - Performance Testing IBM Dev/Test Cloud Managed Services

Cloud) BP Application Patterns BP IBM Security AppScan BP IBM Security Network Intrusion Protection System Virtual Appliance (GV)

Extend IaaS with Programming Services

BP IBM PureApplication System $$ BP IBM PureApplication Service on SoftLayer $$

Implement Application Lifecycle Management (ALM) and DevOps

Consume PaaS using a Public or Managed Cloud Service Integrate PaaS to support a Hybrid Environment

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BP IBM Hosted Application Security Management Services • IBM Managed Infrastructure for Private Cloud

BP  Business Partner Enabled $$  Cloud Seller's comp'd

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Cloud Platform Services

What ?

Implement PaaS with Middleware Deployment and Management Extend IaaS with Programming Services Implement Application Lifecycle Management (ALM) and DevOps

Pain Points

In addition to the managed middleware patterns, allows applications to leverage additional services like programming services (e.g. DB or datacaching services) or integration services that allow integration with external application or public clouds. Allows SLA management to be tailored to the workload (e.g. transaction processing, batch, analytics, etc..)

• Costs in supporting inconsistent deployments of database and associated applications. • Need for enabling access to internal data resources from mobile devices. • Need for exposing APIs to external communities. • Risks associated with unmanaged databases and lack of standardization. • Lack of database security or restoration plans, limited availability of DBA’s skills. • Lack of measure Usage/Traffic management

Consume PaaS using a Public or Managed Cloud Service Integrate PaaS to support a Hybrid Environment

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Business Benefits

• Reduce DBA/infrastructure team workload to focus on higher value and strategic tasks. • Deliver best practices for repeated, consistent, and secure database deployment. • API Management allows organizations to grow their business through new revenue streams, enhanced customer loyalty and access to new channels. • Provide LOB executives with views of business metrics. • Empower the application group within IT to provision databases with minimal effort .

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Cloud API Economy Readiness Assessment

Accelerate time to market with

BP IBM Cloud Builder Professional Services

Cloud Platform Services

• •

Implement PaaS with Middleware Deployment and Management

(formerly IBM Private Modular Cloud) IBM Testing Services for Cloud Application Virtualization IBM Cloud Dev/Test Managed Services

Extend IaaS with Programming Services Implement Application Lifecycle Management (ALM) and DevOps

BP IBM API Management Service $$ and IBM API Management $$

Consume PaaS using a Public or Managed Cloud Service Integrate PaaS to support a Hybrid Environment

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• IBM Hosted Application Security Management BP Services • IBM Managed Infrastructure for Private Cloud

BP  Business Partner Enabled

$$  Cloud Seller's comp'd

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Establishes a DevOps process by creating a continuous delivery flow that automates the build, test and delivery of applications into a cloud environment.

What ?

Cloud Platform Services Implement PaaS with Middleware Deployment and Management Extend IaaS with Programming Services

Pain Points

Implement Application Lifecycle Management (ALM) and DevOps

Consume PaaS using a Public or Managed Cloud Service Integrate PaaS to support a Hybrid Environment

Click to see related offerings

Business Benefits

• Increasing operating and labor costs to deploy and manage dev&test environments. • Difficult for operations teams to keep pace with agile development teams. • Need to reduce testing cycle time to drive innovation and competitive time to market. • Need to reduce costs and time invested in manual, repeated implementation processes. • Collaboration challenges between Development and Operations teams. • Deployment requirements difficult to validate: No standardization or templates for reuse. • Enable an integrated, flexible and extensible approach to development and testing resource provisioning, services and management, with rapid time to value. • Facilitate innovation and speed time to market by helping reduce development and testing setup time from weeks to minutes, and reducing test cycle time. • Bridge the gap between development and operations and deliver highquality services and applications faster at a lower risk. • Provide automation that greatly reduces the time, human error and cost of deploying applications to the cloud and the incremental adoption approach allows for benefits and gains to be quickly realized. • Improve quality and reduce wasted time and manual effort. • Development and Operations teams working closer together.

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•BP IBM Cloud Builder Professional Services (formerly IBM Private Modular Cloud) • IBM Testing Services for Cloud Application Virtualization • IBM Testing Services for Cloud Performance Testing • IBM Dev/Test Cloud Managed Services

BP IBM UrbanCode Deploy BP IBM UrbanCode Release BP IBM Cloud Orchestrator (hybrid Cloud)

BP IBM Software Delivery and Lifecycle Patterns BP IBM MobileFirst Quality Assurance

Implement PaaS with Middleware Deployment and Management Extend IaaS with Programming Services Implement Application Lifecycle Management (ALM) and DevOps

Consume PaaS using a Public or Managed Cloud Service Integrate PaaS to support a Hybrid Environment

BP IBM Rational Solution for Collaborative • •

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BP • IBM Hosted Application Security Management Services • IBM Managed Infrastructure for Private Cloud

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Lifecycle Management IBM DevOps Services for Bluemix IBM Mobile Innovation in the Cloud

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Allows a client to consume PaaS services, by accessing application deployment & management, language, tooling, and programming services from a third-party provider (internal or external) over a network.

What ?

Cloud Platform Services Implement PaaS with Middleware Deployment and Management Extend IaaS with Programming Services Implement Application Lifecycle Management (ALM) and DevOps

Pain Points

Consume PaaS using a Public or Managed Cloud Service Integrate PaaS to support a Hybrid Environment

Business Benefits

Click to see related offerings

• Need to reduce costs in development and test and broader-use environments. • Need for building social, mobile or big data applications. • New business models that could leverage the cloud need to be developed. • Part of IT needs refresh and open to evaluate alternatives to current infrastructure. • Need to reduce operational and capital costs, and invest more toward maintaining frontline service levels.

• Helps reduce capital and operating costs by virtually eliminating the need to own a hardware infrastructure or extensive software licenses • Supports faster time-to-market with more rapid server setup to help shorten development, test or other workload deployment cycles • Facilitates collaboration and quality with optional IBM tools and standardized configurations, a large catalog of ready-to-use software images and the ability to store, share and customize private images

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Cloud Platform Services Implement PaaS with Middleware Deployment and Management Extend IaaS with Programming Services

BP IBM Bluemix BP IBM PureApplication Service on SoftLayer $$ BP IBM Cloud Managed Services for SAP Applications • • •

IBM Cloud Managed Services for Oracle Applications SAP Lifecycle as a Service SAP SmartCloud Express

Implement Application Lifecycle Management (ALM) and DevOps

Consume PaaS using a Public or Managed Cloud Service Integrate PaaS to support a Hybrid Environment

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$$  Cloud Seller's comp'd BP  Business Partner Enabled

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Implement Application Lifecycle Management (ALM) and DevOps

Pain Points

Consume PaaS using a Public or Managed Cloud Service Integrate PaaS to support a Hybrid Environment

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What ?

Cloud Platform Services

Extend IaaS with Programming Services

By

Extends PaaS implementation by integrating with existing datacenter management and operational tools and processes including those for monitoring, ticketing, billing, capacity management, CMDB, etc.. Ideally provides the ability to view and manage all services from a single dashboard.

Client Initiatives Accelerate time to market with

By

Business Benefits

• Need to rapidly provision and dynamically adjust to unpredictable fluctuations in demand. • Dissatisfaction with existing, incomplete integration solutions. • Writing custom code or using complex integration platforms to connect Cloud and on-premise applications is time consuming, involves lots of software and requires deep middleware expertise. • Decreased productivity and increased data errors due to need to manually re-enter data in multiple cloud and on-premise applications. • Unmanaged consumption of Public PaaS Cloud services within Enterprises. • Security and governance lapses result from this lack of management. • Moving compute resources off site increases both the complexity and time for support. • Enable companies to rapidly connect their hybrid world of public clouds, private clouds, and on-premise applications. • Integrate in days – only configuration “not coding” approach. • Reduce integration costs by much as 80% compared to custom code. • increase user adoption and enables companies to maximize the value of their investments in cloud applications. • Simplify and consolidate integration between on and off-premise compute resources, allows monitoring of cloud resources, govern how and where cloud resources are used and ensure proper authorization to use them in the right place.

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BP IBM Cloud Builder Professional Services (formerly IBM Private Modular Cloud)

Implement PaaS with Middleware Deployment and Management Extend IaaS with Programming Services Implement Application Lifecycle Management (ALM) and DevOps

BP IBM Cloud Orchestrator (hybrid Cloud) BP IBM Cloud Manager with OpenStack BP IBM WebSphere Cast Iron

Consume PaaS using a Public or Managed Cloud Service Integrate PaaS to support a Hybrid Environment

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Client Initiatives Business Solutions on Cloud Gain immediate access with

Business Solutions on Cloud Implement existing Applications to be Delivered as SaaS Implement Cloud Native Applications to be Delivered as SaaS Consume SaaS Applications and Business Processes Integrate SaaS with Cloud and Enterprise Services

Accelerate the enterprise transformation by using applications and business processes which are delivered from a cloud service in accordance with a SLA. Requires the ability to integrate with existing applications and business processes as well as with service management software.

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What ?

Implement existing Applications to be Delivered as SaaS Implement Cloud Native Applications to be Delivered as SaaS Consume SaaS Applications and Business Processes

Pain Points

Integrate SaaS with Cloud and Enterprise Services

Click to see related offerings

Business Benefits

Includes analysis of a non-cloud application to understand the application's platform requirements (operating system, middleware, code libraries, etc..) and cloud characteristics (multi-tenancy, service oriented architecture, etc..); implementation of application modifications to enable cloud services; and definition of the required cloud infrastructure and platform environment for the application.

• ISV’s desire to focus on core competencies—application development— and to outsource IT infrastructure. • Increasing costs in development, marketing, sales and support of an application and/or declining revenues makes current profitability unacceptable. • Need to migrate an existing product to SaaS but don't know how to adapt the application. • New business models (such as freemium) required to deliver applications. • Customer’s need to reduce Capital Expenses (CapEx). Customer’s unwillingness to support the infrastructure required to run an application.

• Minimize their capital expense (CapEx) investments and maximize their investments in operating expense (OpEx). • Simpler contracts/pricing, ease-of-use, or other competitive user experience factors. • Expenditures vary with actual usage of the application. • Businesses have much more flexibility in payment options. Monthly subscription pricing, reserved capacity pricing, and even traditional licensing are all options for applications running in the cloud.

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IBM Cloud Development Operations (DevOps) Assessment

BP BP BP BP

IBM Cloud Orchestrator (hybrid Cloud) Application Patterns IBM Security AppScan IBM Security Network Intrusion Protection System Virtual Appliance (GV)

Business Solutions on Cloud Implement existing Applications to be Delivered as SaaS Implement Cloud Native Applications to be Delivered as SaaS

BP IBM PureApplication Service on SoftLayer $$

Consume SaaS Applications and Business Processes Integrate SaaS with Cloud and Enterprise Services

BP IBM PureApplication System BP Application Patterns

•

Cloud Application Assessment

Back BP  Business Partner Enabled $$  Cloud Seller's comp'd

BP SoftLayer BP IBM Cloud Managed Services (CMS) BP IBM High Performance Services (formerly IBM •

Platform Computing Cloud Service) IBM Managed Infrastructure for Private Cloud

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What ?

Implement existing Applications to be Delivered as SaaS Implement Cloud Native Applications to be Delivered as SaaS Consume SaaS Applications and Business Processes

Pain Points

Supports the development of applications which leverage cloud-based capabilities such as massive scalability, loosely coupled application services (service-orientation) and application-layer built-in highavailability/redundancy, delivered via automatic, elastic scaling of resources. The applications may include integrated tools and use services provided by other cloud business processes and applications.

• Customer’s unwillingness to support the infrastructure required to run an application. • Steadily increasing cost of maintaining applications and their associated IT infrastructure. • New business models (such as freemium) required to deliver applications. • ISV’s desire to focus on core competencies—application development— and to outsource IT infrastructure. • Customers want to reduce Capital Expenses (CapEx).

Integrate SaaS with Cloud and Enterprise Services

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Business Benefits

• Minimize their capital expense (CapEx) investments and maximize their investments in operating expense (OpEx). • The expenditures vary with actual usage of the application. • Businesses have much more flexibility in payment options. Monthly subscription pricing, reserved capacity pricing, and even traditional licensing are all options for applications running in the cloud.

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By BP IBM Cloud Orchestrator ( hybrid Cloud) BP Application Patterns

Client Initiatives Gain immediate access with

•

IBM Cloud Development Operations (DevOps) Assessment

Business Solutions on Cloud

BP IBM Security AppScan BP IBM Security Network Intrusion Protection System Virtual Appliance (GV) )

Implement existing Applications to be Delivered as SaaS Implement Cloud Native Applications to be Delivered as SaaS

BP IBM PureApplication System BP Application Patterns

Consume SaaS Applications and Business Processes Integrate SaaS with Cloud and Enterprise Services

BP IBM Bluemix BP IBM PureApplication Service on SoftLayer $$ BP IBM Mobile Innovation in the Cloud •

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IBM MobileFirst Managed Mobility Services (formerly Cloud Mobile Managed Services)

BP SoftLayer BP  Business Partner Enabled

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What ?

Implement existing Applications to be Delivered as SaaS Implement Cloud Native Applications to be Delivered as SaaS Consume SaaS Applications and Business Processes

Pain Points

Integrate SaaS with Cloud and Enterprise Services

Click to see related offerings

Business Benefits

Allows for the use of applications and business processes which are delivered from a cloud service in accordance with an SLA. Architectural considerations include scalability, standardization, user management and provisioning, data exchange with the SaaS provider, security and manageability.. • Pressure to continuously reduce capital expense or shift capital expense to operational expense. • Reduce the cost of providing new services while improving quality of service. • Transition from complex IT environments that require expensive admin to ensure high quality of service and timely release updates. • Lack of expertise to deploy and support new services. • Become more responsive and innovative. • Immediately integrate new technologies as they become available, without the cycles and costs associated with manual software installation and upgrades. • Enable more-efficient use and deployment of IT resources. • Leverage a portfolio of cloud-based services. • SaaS model lower costs and make more predictable and stable the use of applications. • Eliminate capital expenditure costs and replace with recurring expenditures based on actual usage of the applicationses. • Enables better end user service and lower service management costs through self service, automation. • Gain visibility and control over your business processes through simple and intuitive dasboards that put the business back in the driver’s seat.

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Business Solutions on Cloud

• • • • • •

SalesForce – Implementation Services Workday – Implementation Services Microsoft Dynamics – Implementation services Smarter Commerce IBM Smarter Buildings Maximo

BP BP BP BP BP BP BP

Marketing Finance HR Operations Supply Chain Industrial End User Support

Implement existing Applications to be Delivered as SaaS Implement Cloud Native Applications to be Delivered as SaaS Consume SaaS Applications and Business Processes Integrate SaaS with Cloud and Enterprise Services

BP BP BP BP BP BP BP BP

Back BP  Business Partner Enabled

Smarter Process Smarter Commerce Smarter Cities Smarter Workforce Collaboration Big Data & Analytics IT Operations Internet of Things

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Business Solutions on Cloud

Provides the ability to integrate with existing enterprise applications and business processes as well as with services management software and, potentially, with usage and accounting systems.

What ?

Implement existing Applications to be Delivered as SaaS Implement Cloud Native Applications to be Delivered as SaaS

Pain Points

Consume SaaS Applications and Business Processes Integrate SaaS with Cloud and Enterprise Services

Business Benefits

Click to see related offerings

• Organizations must connect different applications, such as on-premises and/or SaaS, together and create new business models. • Need to access to internal data resources from mobile devices. • Dissatisfaction with existing, time consuming, incomplete integration solutions that involve lots of software and require deep middleware expertise. • Decreased productivity and increased data errors due to need to manually re- enter data in multiple Cloud/SaaS and on-premise applications. • Security and governance issues when integrating SaaS and enterprise applications. • Increase business processes reliability and agility. • Help businesses grow by providing API management enabling new channels to market, ensuring secure access to resources and providing governance over the usage and consumption of data. • Simplify, enable, and control the use of cloud resources. • Integrate in days – only configuration “not coding” approach. • Reduce integration costs by much as 80% compared to custom code. • increase user adoption and enables companies to maximize the value of their investments in cloud applications. • Simplify and consolidate integration between on and off-premise compute resources, allows monitoring of cloud resources, govern how and where cloud resources are used and ensure proper authorization to use them in the right place

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Business Solutions on Cloud

• • • • • •

SalesForce – Implementation Services Workday – Implementation Services Microsoft Dynamics – Implementation services Smarter Commerce IBM Smarter Buildings Maximo

Implement existing Applications to be Delivered as SaaS

BP IBM WebSphere Cast Iron Live BP IBM WebSphere Cast Iron Express

Implement Cloud Native Applications to be Delivered as SaaS Consume SaaS Applications and Business Processes Integrate SaaS with Cloud and Enterprise Services

BP IBM API Management Service and Back

$$  Cloud Seller's comp'd BP  Business Partner Enabled

API Management $$

BP IBM WebSphere Cast Iron

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Client Initiatives Cloud Service Provider Innovate business models by becoming a

Cloud Service Provider Implement IaaS for a Service Provider to Deliver Cloud Services Implement IaaS and PaaS for a Service Provider to Deliver Cloud Services Implement Storefront and Service Brokering for a Service Provider to Deliver Applications and Business Processes Consume Public or Managed Services to Resell as a Service Provider (White Label)

Business solutions to accelerate business process innovation, deliver business analytics at the point of impact, and enable collaboration by creating and linking business networks

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Client Initiatives Provides deployment, automation, security, services management, selfservice and billing services for infrastructure services (compute, storage, networking) that are delivered to end users inside or outside the enterprise by a cloud service provider.

Innovate business models by becoming a

Cloud Service Provider

What ?

Implement IaaS for a Service Provider to Deliver Cloud Services Implement IaaS and PaaS for a Service Provider to Deliver Cloud Services Implement Storefront and Service Brokering for a Service Provider to Deliver Applications and Business Processes

Pain Points

Consume Public or Managed Services to Resell as a Service Provider (White Label)

Click to see related offerings

Business Benefits

• The reseller’s business model of selling hardware into large enterprises is a diminishing business. Resellers need to identify new market opportunities that maintain their strong client relationships and deliver value. • IT organizations are looking for technologies that make better use of the virtualization capabilities built into today’s servers and storage. • CIOs and LOB executives are demanding more accurate accounting of the IT resources that their applications are using.

• • • • •

Creates new business opportunities. Provide a higher value service to existing clients. Accelerate the launch of new partner services. Offer flexible billing models to customers. Deliver highly scalable, extensible and carrier-grade integrated cloud service management solution. • Provide a secure multi-tenant and isolated cloud infrastructure.

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• IBM Strategy Framework BP IBM Cloud Enabled Business Accelerator • IBM Smart Business Desktop Assessment and Planning

BP IBM Cloud Orchestrator (on prem) BP IBM Security Access Manager

Cloud Service Provider Implement IaaS for a Service Provider to Deliver Cloud Services Implement IaaS and PaaS for a Service Provider to Deliver Cloud Services BP IBM PureFlex System

Implement Storefront and Service Brokering for a Service Provider to Deliver Applications and Business Processes Consume Public or Managed Services to Resell as a Service Provider (White Label)

Back

BP IBM Cloud Builder Professional Services (formerly IBM Private Modular Cloud) • IBM Mobile Virtualization Services

$$  Cloud Seller's comp'd BP  Business Partner Enabled

IBM Cloud Orchestrator (on prem) $$ IBM Monitoring IBM Power Systems Service Providers IBM Tivoli Netcool Performance Manager IBM Tivoli Netcool Configuration Manager IBM Web Content Manger (formerly IBM SmartCloud Content Management) BP IBM Tivoli Storage Manager for Unified Recovery BP IBM Endpoint Manager

BP BP BP BP BP BP

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Client Initiatives Provides deployment, automation, security, services management, selfservice and billing services for infrastructure and platform services that are delivered to end users inside or outside the enterprise as a cloud service provider.

Innovate business models by becoming a

Cloud Service Provider

What ?

Implement IaaS for a Service Provider to Deliver Cloud Services Implement IaaS and PaaS for a Service Provider to Deliver Cloud Services Implement Storefront and Service Brokering for a Service Provider to Deliver Applications and Business Processes

Pain Points

Consume Public or Managed Services to Resell as a Service Provider (White Label)

Click to see related offerings

Business Benefits

• The reseller’s business model of selling hardware into large enterprises is a diminishing business. Resellers need to identify new market opportunities that maintain their strong client relationships and deliver value. • IT organizations are looking for technologies that make better use of the virtualization capabilities built into today’s servers and storage. • CIOs and LOB executives are demanding more accurate accounting of the IT resources that their applications are using.

• • • • •

Creates new business opportunities Provide a higher value service to existing clients Accelerate the launch of new partner services Offer flexible billing models to customers Deliver highly scalable, extensible and carrier-grade integrated cloud service management solution • Provide a secure multi-tenant and isolated cloud infrastructure

IBM Cloud Portfolio Navigator

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Client Initiatives Innovate business models by becoming a

• IBM Strategy Framework BP IBM Cloud Enabled Business Accelerator

Cloud Service Provider

BP IBM Cloud Orchestrator (on prem) $$ BP IBM Monitoring BP IBM Tivoli Netcool Performance Manager BP IBM Tivoli Netcool Configuration Manager BP IBM Web Content Manager (formerly IBM SmartCloud Content Management) BP IBM Tivoli Storage Manager for Unified Recovery BP IBM Software Defined Network for Virtual Environment BP IBM Endpoint Manager

Implement IaaS for a Service Provider to Deliver Cloud Services Implement IaaS and PaaS for a Service Provider to Deliver Cloud Services Implement Storefront and Service Brokering for a Service Provider to Deliver Applications and Business Processes Consume Public or Managed Services to Resell as a Service Provider (White Label)

Back

BP IBM Cloud Professional Builder (formerly IBM Private Modular Cloud) • IBM Mobile Virtual Services

BP IBM WebSphere Cast Iron BP IBM API Management Service and API Management $$

BP  Business Partner Enabled

BP IBM Cloud Orchestrator (hybrid Cloud) BP IBM UrbanCode Deploy BP IBM UrbanCode Release

BP IBM PureApplication System BP Application Patterns

$$  Cloud Seller's comp'd

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Client Initiatives Provides an highly customizable storefront that includes e-commerce features (shopping cart, credit-card-payment, etc..) and that allows a cloud service provider to sell its own services and broker services from other 3rd party providers.

Innovate business models by becoming a

Cloud Service Provider

What ?

Implement IaaS for a Service Provider to Deliver Cloud Services Implement IaaS and PaaS for a Service Provider to Deliver Cloud Services

Pain Points

Implement Storefront and Service Brokering for a Service Provider to Deliver Applications and Business Processes Consume Public or Managed Services to Resell as a Service Provider (White Label)

Click to see related offerings

Business Benefits

• • • •

Integration of complex external services is expensive and too risky Multiple Bills sent to the customer Lack of Subscription management No Single sign on between applications.

• • • • •

Accelerates growth of the portfolio of cloud services Simplifies integration and reduces risk Faster time to market for new services Unifying Cloud Services, Aggregation, Delivery & Management Decrease cost for enablement of selling, delivering and supporting services Provide competitive differentiation Bundle core services with cloud services enhancing value Easily create marketing campaigns & promotions triggered by customer actions Personalized offers and dynamic content Flexible, intuitive, and consistent UI Easily increase visibility of particular catalog categories or items

• • • • • •

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Parallels (BP) AppDirect (BP)

Innovate business models by becoming a

Cloud Service Provider Implement IaaS for a Service Provider to Deliver Cloud Services Implement IaaS and PaaS for a Service Provider to Deliver Cloud Services Implement Storefront and Service Brokering for a Service Provider to Deliver Applications and Business Processes

• IBM Strategy Framework BP IBM Cloud Enabled Business Accelerator •

Consume Public or Managed Services to Resell as a Service Provider (White Label)

Back

$$  Cloud Seller's comp'd BP  Business Partner Enabled

BP IBM API Management Service and API Management SS

IBM Cloud Portfolio Navigator

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Client Initiatives Innovate business models by becoming a

Cloud Service Provider

What ?

Implement IaaS for a Service Provider to Deliver Cloud Services Implement IaaS and PaaS for a Service Provider to Deliver Cloud Services Implement Storefront and Service Brokering for a Service Provider to Deliver Applications and Business Processes

Pain Points

Consume Public or Managed Services to Resell as a Service Provider (White Label)

Click to see related offerings

Business Benefits

Allows for the rebranding of the interface and services from a 3rd party cloud service provider with the brand of the Cloud Service Provider. The Cloud Service Provider manages customer interactions but relies on the 3rd party for management and delivery of IaaS and, if desired, PaaS services. The architecture includes integration between the Cloud Service Provider and the 3rd party to manage service levels and delivery • Disruptive competitors drive down profit margins • Legacy systems are hindering ability to rapidly launch new cloud services • Complexity in managing mix of technology assets and processes, following mergers and acquisitions, impacts customer satisfaction and operation costs. • Mobility and data services cause an unprecedented growth in data and network traffic that may lead to poor customer experience. • Empowered customers expect a superior communications experience anywhere, anytime, on any device • Accelerate “Time To Market” via white labeling • Rapidly generate new Public Cloud revenue from capture of new customer cloud workloads, with minimal investment or operating costs. • Simplify delivery of a private labeled public cloud. • Enable fast deployment of new global cloud capabilities to your customers • Provide competitive advantages over other cloud providers.

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Cloud Service Provider Implement IaaS for a Service Provider to Deliver Cloud Services Implement IaaS and PaaS for a Service Provider to Deliver Cloud Services Implement Storefront and Service Brokering for a Service Provider to Deliver Applications and Business Processes Consume Public or Managed Services to Resell as a Service Provider (White Label)

• IBM Strategy Framework BP IBM Cloud Enabled Business Accelerator

SoftLayer IBM Cloud Managed Services (CMS) IBM Cloud Managed Backup IBM Web Mail Cloud (formerly IBM SmartCloud Content Management) BP IBM Cloud Virtualized Server Recovery BP BP BP BP

Back BP  Business Partner Enabled

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IBM Cloud Enabled Business Model Accelerator Helping our clients understand Cloud as a business enabler to expand the horizon of what is possible in business model innovation

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Features IBM.com Sales Kit Partner World

Quick 4 week strategy initiative focused on identifying cloud-enabled business model innovation opportunities and delivering the following through interviews and workshop with key stakeholders. 1. High level roadmap of prioritized opportunities for business model innovation 2. Prioritized business model opportunities for immediate focus 3. Strategic & financial analysis and operating model impacts for the prioritized opportunities 4.Strategic & financial analysis including refinement of scenarios, competitive analysis, market analysis, Opportunity value analysis, high-level financials 5. Operating model impacts, requirements for changes 6. Business components impacted by new models 7. Cloud technology requirements Partnering / collaboration opportunities

Customer Benefits Prioritized list of business model innovation opportunities around changing the value chain, creating new revenue streams or changing product mix, or altering the way a business operates across its extended enterprise

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IBM Smart Business Desktop Characterized by thin clients, with higher levels of security and resilience, improved backup and recovery…and reduced cost and complexity associated with managing the desktop/laptop environment

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Integrating hardware, software and services in an innovative solution

IBM.com Sales Kit Partner World

• Allows clients to create a private cloud that enables internet-based PCs and other devices to access applications and data through a centrally managed computing environment • Maintains highest levels of quality and security in accessing critical information remotely, from any device, anywhere • Helps clients quickly scale their IT infrastructures to address business demands, while reducing cost and complexity • Helps clients use up to 73 percent less power than traditional desktops and laptops

Available as two different offerings: • Implementation only services • Implementation and Managed services

Customer Benefits • • • • •

Reduce desk-side support costs by 85-90% Reduce help desk calls by 20-40% Reduce OS and application update costs Easily ensure desktop security and resiliency Use up to 73% less power over traditional fat client deployments

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IBM Workload Transformation Analysis for Cloud Provides a quantitative analysis to determine the cost & benefit for migration to cloud environments

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Workload

Current cost

Cloud target 1

Cloud target 2

Company A SAP1 application

US$6000 per year

Cost per year US$3000, *Difficulty 23

Cost per year US$3000, Difficulty 10

Company A billing distribution application

US$15000 per year

NO FIT

Cost per year US$6000, Difficulty 30

Company A expense tracking application

US$2000 per year

Cost per year US$200, Difficulty 80

Cost per year US$1000, Difficulty 3

*Difficulty 1-100; Difficulty equals normalized sum of qualitative difficulty factors for all the software in each image, and then all images in a workload. 1- Easy, 100 - most difficult

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IBM Networking Strategy and Optimization Services for Cloud Computing Enable the right balance of network performance, security and flexibility with cost to support business goals of cloud computing

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What’s New • Applies a maturity model derived from aggregated IBM expertise, sophisticated software tools and a proven methodology to assess network readiness for cloud computing • Delivers a roadmap to support a smooth introduction of cloud computing and the operation of a successful production environment

Features/Business Value • Assesses the networking environment to support the cloud delivery of applications driven by business objectives • Applies a comprehensive understanding of networking, IT infrastructure, applications, and end users to establish required updates to the network • Delineates the steps that should be taken to prepare the networking environment

Client Benefits • Informs decisions about network infrastructure required for cloud computing • Avoids costly trial-and-error and delays by identifying potential challenges to be addressed before implementation • Enables the right balance of networking functionality and cost to support business goals of cloud computing

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IBM Cloud Advisory Services (formerly IBM Infrastructure Strategy and Design Services for Cloud Computing ) A composable set of consulting services for helping our clients plan for cloud adoption, align to business and IT goals, which position IBM as a trusted advisor.

Links IBM.com Sales Kit

IBM Cloud marketplace

What’s New (or New Enhancement/ Business Value) Updated the offering to show as composable components, creating the following outputs • Business case • Identified cloud opportunities • Architectural decisions • Cloud direction and scope • Governance and organizational impact • Gap analysis • Cloud Design • Prioritized workloads • Cloud Management Framework • Cloud Service Delivery Strategy

Key Differentiators • Displays the cloud journey as a series of outcomes, helping a client understand the things they need to do to make them successful • IP-based solutions and patent-pending tools to help clients accelerate the business value • Ranked as the market leader in Worldwide Cloud Professional Services by IDC MarketScape with a broad range of capabilities • Integrated strategy consulting, organization change and business analytics, reflecting IBM's belief that data is the basis of a competitive advantage

Client Benefits • Clear cloud strategy and business case • Drives innovation by helping clients identify opportunities with cloud and building a plan and roadmap to transform • Insights you need to make better strategic decisions about your hybrid cloud environment, roles, governance and management framework

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IBM Data Center & Facilities Strategy Services Develop a data center approach that optimizes availability, scalability, recoverability and agility, while minimizing risk

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Services and Highlights IBM.com Sales Kit Partner World

Technology factors now rank second among the external forces affecting business for CEOs. 60 percent of them said they are already experiencing high levels of complexity in their operating environments, yet less than half of them felt prepared for the increasing complexity ahead

• Data center energy efficiency assessment - Get a comprehensive energy analysis that prioritizes tactical plans across your data center to help improve efficiency and reduce costs • Data Center Services - Data center services allows you to redirect your focus on core business objectives. • Data Center Strategy - Multi-site strategy services in support of the number, location and resiliency of your data centers • Data Center Strategy and Planning Services - Optimize your data center assets with a comprehensive strategy and plan • High Density Computing Data Center Readiness Assessment - can analyze a data center facility's capacity to support high density technology and inform a client's next steps for ensuring adequate power supply and cooling capabilities.

Benefits

• •

Identify suitable location

•

Optimize energy management

•

Determine capacity, availability and security requirements

Improve operational efficiency

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IBM Cloud Development Operations (DevOps) Assessment Develop and implement the right industry-driven custom cloud applications to support your business strategy

Links IBM.com Sales Kit

Features • Build custom applications that take full advantage of the benefits of cloud computing and address industry opportunities for delivering services via SaaS models • Address the unique requirements of the cloud environment during application development and deployment • Optimize applications for performance and scalability on cloud infrastructures

Customer Benefits • Realization of industry value through custom SaaS investments • Optimize cloud-delivered applications for performance and scalability on cloud infrastructures • Enable more efficient service delivery while increasing business agility with cloud applications • Address security and privacy challenges inherent in cloud-delivered applications

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IBM Testing Services for Cloud – Performance Testing Access highly scalable, automated and cost effective performance testing and execution

Links IBM.com

Features •

IBM Testing Services for Cloud – Performance Testing brings together automation and performance testing tools to significantly reduce the time required to complete performance testing on targeted applications.

•

Provides a flexible, innovative and utility-based testing offering that delivers on-demand performance testing, with predictable, repeatable, and rapid results

•

Provides robust, large-scale performance testing services to any enterprise via Public Cloud hosting

•

Identifies defects earlier in the cycle where they are less expensive to fix

•

Eliminates performance related bottlenecks

Sales Kit

Customer Benefits •

Reduce test cycle time, increases speed-to-market and cost effectiveness of performance testing

•

Improve productivity, stability, and ROI related to mission-critical systems

•

Minimizes risk of performance issues

•

Reduces overall application development and test cost

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IBM Testing Services for Cloud – Application Virtualization Shorten release cycles, reduce risks, and eliminate critical development and testing constraints by virtualizing IT resources

Links IBM.com

Features • IBM Testing Services for Cloud – application virtualization enables clients to:

Sales Kit

−

Rapidly create multiple virtual test environments customized for each development and testing team

−

Provide testing teams with 24/7 availability for testing as needed without dependencies on back-end systems and data stores

−

Provide testing teams the ability to test more thoroughly throughout the life cycle without worrying about data or service availability

−

Minimize infrastructure set-up time

−

Leverage an on demand infrastructure

Customer Benefits •

Improve time-to-market through rapid test environment setup, simplified test data management, and more parallel development and testing efforts

•

Increase business agility by reducing dependencies on back-end systems and data stores

•

Improve quality in production because defects are found and fixed earlier in the software development life cycle

•

Reduce development and maintenance costs with lower hardware, software and configuration costs

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IBM Network Integration Services for Cloud Computing – Application and Network Performance Optimization for Cloud Creating an “application fluent network” for your cloud infrastructure

IBM.com Sales Kit Partner World

Features • Integrates with servers & VMware to ensure optimization of applications even in an automated, virtualized world. • Redirects end user application requests to “most available” servers and storage • Improves the performance and response times of key applications • Reduces CPU utilization requirements • Frees up bandwidth for new applications • Enhances remote access to centrally hosted applications, servers and storage • Improves linkages across data centers and between data centers • Reduces latency to improve the user experience • Reduces or eliminates the need for expenditures on additional bandwidth • Enables efficiencies through consolidation of servers, storage and data centers

Benefits • • • • • • • • • • •

High performance cloud infrastructures Reduces CPU utilization Speeds application performance Reduces bandwidth requirements for your data center Alleviation of slow application performance Offloads TCPIP protocol responsibility from servers Enables servers to focus on content delivery Speeds up the rollout time of new applications Server or data center consolidation Enables server reduction and consolidation Enables Data Center consolidations

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IBM Network Integration Services for Cloud Computing – Network Security for Cloud Computing Providing rigorous network security solutions to help protect the integrity of your critical business systems and data

Links IBM.com

Features •

Sales Kit

•

Partner World

• •

Provides ubiquitous automated security to match your current and future cloud infrastructure requirements Helps you comply with standards and regulations while still maintaining data security Gives you access to the latest technology trends and research to help you secure your network from malicious attacks Helps you achieve a more secure and high-performing network infrastructure

Benefits •

• •

Divides the network into distinct, secure domains, assigns appropriate levels of security and enforces network access policy while meeting regulatory compliance across three environments—Virtual Private Network, User Access Control and Edge and Core Firewall Enables intrusion detection, anomaly detection, encryption, remediation and management, and access to information on the latest security vulnerabilities and mitigation tactics Offers a single source for the design, integration and implementation of all the components necessary for a turn-key network security solution

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IBM PureFlex System Deliver both simplicity and flexibility

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

What’s New • Simplify Offering Structure for clients – Delivers a new Express starting point while preserving the value of Enterprise full integration – Simplifies software structure across offerings with flexibility to configure based on client requirements – Restructured service offerings • Delivers more robust integration capabilities – Easier to scale the Enterprise offering – Improved Flex System Manager integration out of the factory – Redundant switches available in all configurations • Expanded functional capabilities – Adds support for full portfolio of POWER and x86 compute nodes – Enables FCoE networking and improved storage flexibility Client Benefits • Simplify cloud delivery • Accelerate deployment • Drive efficiency in your IT environment • Flexibility – Choice of OS, Virtualization, Networking, Storage

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IBM PureApplication System $$ Cloud Application Platform on x86 & Power – Generation 2 hardware

Links What’s New: IBM.com

• Improved performance • Lower power requirements • Greater flexibility

Sales Kit Partner World IBM Cloud marketplace

Features: • Simpler datacenter onboarding for Mini configurations, now in a

42U rack • Utilizes the same high performance networking and storage design as Generation 1 for Mini & Enterprise configurations • Investment protection for Generation 1 clients with ability to add Generation 2 compute nodes into Generation 1 Systems

Client Benefits: • Up to 10% better price/performance with new Intel and Power

compute nodes for Mini and Enterprise configurations • Up to 2x better price/performance for consolidation & memory intensive applications on Enterprise configurations, now with 2x memory per core • Up to

10% reduction in power requirements for Enterprise

configurations, now able to utilize single phase power $$  Cloud Seller's comp'd

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IBM Monitoring – Application Insight Cloud application performance management for anyone

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What’s New (or New Enhancement) IBM.com Sales Kit Partner World

• Provides intelligent visualization and search analytics via the new Application Performance Monitoring UI • Elastic, automatically grows or shrinks with workloads • Upgrade easily thanks to hot pluggable runtime

Features/Business Value • Easy to get started – Quick install (in minutes) and no configuration – Minimize administration - One time deployment, new workloads dynamically added – Easily embedded in Virtual Machines for automated deployment • Scalable, Dynamic, Customizable Solution – Just in time monitoring of self-provisioned mission critical application workloads – Notification supported via e-mail and/or event forwarding – Insight into current application behavior and historical patterns • Proactive Management of the End User Experience – Ensures customer satisfaction with your applications – Improves adherence to performance SLAs – Isolate problems and immediately take action

Client Benefits • Lightweight solution for monitoring performance & availability of your web-delivered applications in the cloud

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UrbanCode Release Collaborative release management solution that replaces error-prone manual spreadsheets and streamlines release activities

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What’s New (or New Enhancement) IBM.com Sales Kit Partner World IBM Cloud marketplace

• Schedule events on a single, enterprise release calendar • Environment reservation capabilities to better manage environment usage across multiple release efforts and activities • Reuse process checklist templates to efficiently plan multiple releases • Support high availability through clustering

Features/Business Value • Collaborative, web based release day planning and execution – orchestrate changes across multiple applications • Manage infrastructure in addition to application changes • Provide real-time status for long production releases • Clear visibility into which versions of each app are in each environment • Enforced quality gates governing advancement into environments

Client Benefits • Reduce errors: Automated software release • Faster time-to-market: Automated release with built-in best practices provides • Compliance and auditability: Enforced Security and traceability

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IBM Operations Analytics – Log Analysis (formerly IBM SmartCloud Analytics – Log Analysis) Accelerate problem resolution through rapid analysis of unstructured data

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Differentiating Capabilities IBM.com

• Locate component error messages from system, configuration, or software logs via rapid indexed search

Sales Kit

• Isolate issues across various domains including customer session, performance and system faults

Partner World

• Link support documentation and operations notes dynamically to log/warning messages or events to resolve problems quickly

IBM Cloud marketplace

• Visualize search results with analytic tools to rapidly perform root cause analysis • Detect service issues in unstructured datasets with built-in expert knowledge on software components from IBM and/or ISVs

Delivering Business Results • Reduce mean time to repair by identifying and isolating service impacting issues quickly • Resolve problems more efficiently with faster access to all pertinent information • Improve service availability by leveraging expert knowledge of applications and infrastructure

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IBM Business Process Manager Advanced Pattern Accelerate your BPM program

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What’s New IBM.com Sales Kit Partner World

• • • • • • • •

New options for installing New commands and graphical tools for configuring Administer IBM BPM custom properties New tools to make migration easier Support for Express-to-Express migration New Process Designer web editor WYSIWYG view of coaches and coach views in the web editor Build coach views that adapt to different screen sizes

Features/Business Value •

IBM Cloud marketplace

• • • • •

Comprehensive, consumable BPM platform that provides visibility and management of your business processes Enables process owners and business users to effectively engage directly in the improvement of their business processes Accelerates value with built-in, and best recommended, topologies, and simplified BPM environment setup Reduces time with automation for application environment from days to hours Repeatable deployment with customization and extension For use with IBM PureApplication System and IBM Workload Deployer

Client Benefits • • •

Accelerate set-up of complex BPM environments for a fast time to value Focus critical resources on value-add activities for lower total cost of ownership Expand BPM from program to transformation throughout your company with proven customization

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IBM Business Intelligence Pattern Rapid deployment of Business Intelligence enables faster answers to key business questions

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BI workload pattern uses proven practices for deploying optimized BI environments – Automatically deploy fault tolerant IBM Cognos Business Intelligence environments with elastic scaling * – Significantly lower TCO – Reduce IT backlog

•

IBM Cognos Business Intelligence provides a complete range of BI capabilities – Query, reporting, analysis, scorecards and dashboards – Delivering answers to critical business questions How are we doing? Why? What should we be doing?

IBM.com Sales Kit IBM Cloud marketplace

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IBM Mobile Virtualization Services Cloud based virtual desktops, enabling PCs, thin clients and other devices to access applications and data through a centrally managed computing environment

Links IBM.com Sales Kit IBM Cloud marketplace

Integrating hardware, software and services in an innovative solution •

Allows clients to create a private cloud that enables internet-based PCs and other devices to access applications and data through a centrally managed computing environment

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Maintains highest levels of quality and security in accessing and delivering critical information to remote and mobile workers, anywhere

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Helps clients quickly scale their IT infrastructures to address business demands, while reducing cost and complexity

Available as three different offerings: • • •

Strategy assessment and planning services Implementation-only services Implementation and managed services

Customer Benefits •

Reduce desk-side support costs by up to 85-90%

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Reduce help desk call volume by 20-40%

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Reduce OS and streamline application delivery costs

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Easily ensure desktop security and resiliency

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Use up to 73% less power over traditional fat client deployments

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IBM Application Performance Diagnostics Identify the root cause of performance issues, not just the symptoms

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What’s New (or New Enhancement) IBM.com Sales Kit Partner World IBM Cloud marketplace

• Installation in under 30 minutes • Lightweight enough to be quickly deployed in pre-production or production environments • Simple visualization down to deep dive in the APM UI, making it easier to use that data to resolve issues

Features/Business Value • Monitors the health of the application server to determine if the problem is with the server or the application • Identify potential hot spots within the application and drill down quickly in context to method level performance details • Analyze performance of application code – response time and CPU time broken down to the method level

Client Benefits • Helps optimize performance of WebSphere Application Server and WebSphere Portal applications • Find and resolve problems faster with a new UI that guides you to the source of the problem • Obtain value quickly and painlessly so that you can focus on what matters

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IBM Endpoint Manager IEM solution expands to include virtual desktop, server automation and cloud

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Policy based automation across physical and virtual endpoints including Cloud and virtual desktops IBM.com

What’s New (or New Enhancement) Sales Kit Partner World

IBM Cloud marketplace

• • •

Virtual desktop delivery Advanced server automation Cloud patching

Features/Business Value • • •

Reduce desktop TCO through virtualization Delivers multi-tier apps fasters with higher quality using Server automation Reduce time and cost of cloud patch cycles

Client Benefits • •

Single UI and infrastructure for management Same proven tools used for physical endpoints can now be leveraged in cloud/ virtual environments

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IBM Platform Cluster Manager – Advanced Edition Create a private multitenant Analytics and HPC cloud by deploying multiple physical and virtual clusters

Links IBM.com

IBM Platform Cluster Manager Advanced Edition combines infrastructure

Sales Kit

management and self-serve cluster provisioning to create a secure multitenant and elastic analytics and high performance computing (HPC) cloud

Partner World

Key Capabilities

• Enables the rapid deployment of multiple heterogeneous analytics and HPC clusters IBM Cloud • Creates a secure multi-tenant environment marketplace • Dynamically grows and shrinks cluster size • Provisions physical (bare metal) and virtual machines • Automated intelligent runtime policies • Self-service cluster delivery and administration

Benefits • • • • •

Consolidate clusters to create a shared cloud infrastructure Fast time to full system readiness Single interface for integrated management & monitoring Reduces time to full user productivity Reduces IT costs with gains in infrastructure utilization

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IBM Service Delivery Manager (ISDM) A pre-integrated software stack, deployed as a set of virtual images, that automate IT service deployment and provide resource monitoring, cost management, and high availability of services in a cloud.

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

Benefits of IBM Service Delivery Manager •

Leverage existing hardware - allows businesses to leverage existing hardware while reducing capital expenditures and generate greater ROI

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Improved time to value - Reduces the amount of integration work required to deploy a cloud by offering a pre-bundled and integrated service delivery software stack

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Accelerated deployment - Automated image deployment, cross connection and activation of components. Allows clients to shorten deployment times.

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Reduce complexity - Self service, standardization and automation simplify use and minimize errors

 For existing customers only!  For new customers go to IBM Cloud Orchestrator (hybrid Cloud) or IBM Cloud Orchestrator (on prem)

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IBM SmartCloud Virtual Storage Center Unleash the power of analytics to optimize storage. Control the overall cost of storage while delivering enhanced, more flexible services

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What’s New IBM.com

• Service Class option for VMware and OpenStack can dramatically simplify storage provisioning

Sales Kit

• ITG White Papers comparing Storage TCO using IBM, EMC, and VMware storage management tools

Partner World IBM Cloud marketplace

Key Differentiators •

First storage management solution for OpenStack

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Up to 72% lower storage TCO than EMC.

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Up to 35% lower storage TCO than VMware tools

Client Benefits • • •

Can significantly reduce the per terabyte cost of storage while still meeting service levels, with analytics driven data management Turns existing storage into cloud storage, by adding a virtualization layer that supports OpenStack, VMware, and optional self-service portal Standardizes advanced data protection across storage systems (snapshot management, remote mirroring, stretched clusters)

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IBM SmartCloud Storage Access Enables private cloud storage service

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IBM SmartCloud Virtual Storage Center is a storage management solution and a server virtualization platform offering flexibility, automation, enhanced usability, and better application orientation that reduces IT costs.

IBM.com

Key Differentiators

Key Competitors: • EMC – Mid-sized organizations will find the EMC software stack too complex and costly. VSC is priced right and much easier to use • VMware – VSC manages the entire storage infrastructure, virtual and physical, not just the Partner VMware infrastructure World • Dell Compellant, NetApp OnCommand – VSC enables automated management of complex functions, standardized storage services, and transparent volume migration IBM Cloud marketplace • Note: Most competitive solutions are sold in piece parts addressing only part of the customer’s needs. • The key differentiators for IBM are single license entitlement, heterogeneous support for advanced functions, and automated storage tiering capabilities.

Sales Kit

Client Benefits • Lower Total Cost of Ownership: Tiered storage optimization significantly reduce the per terabyte cost of storage. Up to 72% less than EMC (enterprise) and up to 35 % less than VMware (midsize) • Ease of Use: One single dashboard for the entire storage infrastructure . Simplified alert and threshold management, custom reporting. cloud APIs, optional self-service portal. No ‘rip and replace’ required, complementary to VMware environments • Better service quality • Risk Mitigation: Reduces errors. Standardized advanced data protection capabilities reduce downtime and the risk of data loss

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IBM Solution Edition for Cloud Computing (System z)

Overview IBM.com Sales Kit

By infusing enterprise private clouds with security, centralized manageability, scalability and multi tenancy, IBM z Systems provides businesses with increased agility to move quickly in highly competitive environments by activating and retiring resources as needed allowing you to manage infrastructure elements in a dynamic way and to move workloads for more efficiency— while seamlessly integrating into traditional computing environments.

Benefits/value proposition Partner World IBM Cloud marketplace

The ability of cloud computing to move beyond islands of infrastructure, applications and data can provide the broad reach and access necessary to reduce management complexity and expense. Implementing a private cloud on IBM z Systems can speed time to value for new services, improve ROI, and will also provide: • Advanced automation and optional monitoring which dramatically speeds new service provisioning (measured in minutes) and reduces datacenter operations costs • A single management platform capable of deploying virtual environments on x86, Power®, Linux® on IBM z Systems™, with VMWare, KVM, Xen, PowerVM™, and z/VM® • Instant cloud capacity growth on demand with a pay-as-you-grow model

Competitive differentiation • Great economics. Save up to 70% on acquisition costs and boost staff productivity by up to 70% compared to virtualized x86 alternatives. • Massive scalability and availability. z/VM supports up to a thousand virtual machines depending on workload) • The industry’s most secure platform (EAL 5+ security certification) that protects customer and corporate data in a shared cloud infrastructure

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IBM PowerVC (Virtualization Center) Simplify the management of virtual resources in your Power Systems environment What’s New (or New Enhancement)

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

• New Device support – Storage –EMC, IBM xiv, HDS Switch - Cisco • Support for managing IBM i LPARs • Support for importing existing KVM VMs • 3rd Party Supported OpenStack drivers • Scaling Improvements • Support for managing SLES v12 and Ubuntu v14 VMs • IP Pooling Automation • Support for IPv6

Features/Business Value • Broader devices supported for PowerVC management • Larger configurations supported for management • More management coverage for Linux distributions • Additional support for networks and automation of network deployment within PowerVC

Client Benefits • Improve resource utilization to reduce capital expense and power consumption • Increase agility and execution to quickly respond to changing business requirements • Increase IT productivity and responsiveness • Manage scalability without adding complexity • Dynamically adjusts workloads to ease burden on systems management

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IBM XIV Storage System Powerful, virtualized, easy-to-manage, cloud-agile enterprise storage

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IBM XIV simplicity drives speed and efficiency IBM.com Sales Kit Partner World IBM Cloud marketplace

• Grid scale architecture automatically handles optimal data placement • Intuitive interface and automated management • Scales far, fast and with ease, handling massive loads of data & diverse workloads with minimal operator intervention • Virtual infrastructure enables rapid provisioning of new services in minutes • Enabled for OpenStack for choice and flexibility

IBM XIV resiliency delivers continuous operations • Grid scale architecture delivers full redundancy, fast disk rebuild capability and uninterrupted access to data • Resilient performance, XIV handles unexpected workload surges better than any other storage • Ability to predict and mitigate failure through self-healing • Tune-free scale with robust mobility and automated volume migration across XIV systems • At rest data encryption for enterprise-class security and privacy

IBM XIV predictability guarantees service levels • Grid scale architecture accommodates any workload anytime with guaranteed SLAs and predictable performance • Self-tunes and auto configures • Seamless integration across choice of hypervisors and OS • Self-service or automated provisioning of storage capacity

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IBM Storwize Family Storwize software defined storage family delivers lower cost, more efficient replication, greater flexibility, new VMware capability

Links What’s New (or New Enhancement) IBM.com Sales Kit Partner World IBM Cloud marketplace

• Improve data security with new data at rest encryption for all Storwize V7000 and V7000 Unified drive types • New 6TB NL-SAS drives allows to store up to 1.5PB raw capacity in single Storwize V7000 or 6PB in clustered system (up to 30PB with compression) at approximately 10% lower $/GB drive cost • 16Gbps Fibre Channel supported on Storwize V7000 [Unified] and SVC which enables use of next generation Fibre Channel SANs • 2X faster SVC and Storwize Real-time Compression

Features/Business Value • No compromise remote replication with integrated networking optimization • Reduce space and costs by storing 50% more data the same amount of space in Storwize • Reduce administrative costs up to 60%

Client Benefits • Reduced storage cost • Improved efficiency with simplified block storage environments • Greater flexibility: “buy as you grow”

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IBM Storwize V7000 and V7000 Unified Storwize V7000 and V7000 Unified are focused on providing the most efficient midrange storage

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

What’s New / Enhancement • Improve data security with new data at rest encryption for all Storwize V7000 and V7000 Unified drive types • New 6TB NL-SAS drives allows to store up to 1.5PB raw capacity in single Storwize V7000 or 6PB in clustered system (up to 30PB with compression) at approximately 10% lower $/GB drive cost • 16Gbps Fibre Channel supported on Storwize V7000 [Unified]

Client Benefits • Infrastructure simplification from greater consolidation including block and file • Cluster new and existing Storwize V7000 systems for simple management, reuse of existing assets, and seamless scalability • No compromise remote replication with integrated networking optimization • Reduce space and costs by storing 50% more data the same amount of space in Storwize • Reduce administrative costs up to 60%

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IBM WebSphere Cast Iron Provide Rapid Cloud Integration What’s New (or New Enhancement)

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

– – – –

Advanced Logging features Advanced Security & Encryption capabilities Platform enhancements Connector enhancements • New connectors : Oracle EBS & ServiceMax • Enhancements: Domino, SAP, JDE, http, WebServices, Force.com Bulk API, DB

Features/Business Value • Connect Cloud and on premise applications in days • Provide pre-configured integration solutions • Use “no coding" approach to solve the entire lifecycle of integration needs. • Support OAuth2.0 and SAML for supporting latest cloud authentication models and single sign on solutions. • More granular control of user privileges and segregation of management activities and views • Support for logging all user activities • Offer template integration processes (TIPs) and connectors that can help customers more quickly integrate with Industry Solution products

Client Benefits • Helps optimize performance of WebSphere Application Server and WebSphere Portal applications • Find and resolve problems faster with a new UI that guides you to the source of the problem • Obtain value quickly and painlessly so that you can focus on what matters • Improved security • Choice of integration options through Cast Iron MSPs

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IBM Order to Cash with ARCollect Advanced Collections and Dispute Management capabilities, streamlined to enable end-to-end, cross-ERP, business and company Accounts Receivable analytics and operations. Tech-infused business processes with strong workflow, audit management and analytics capabilities

Links IBM.com

What’s New Sales Kit IBM Cloud marketplace

• • • • • •

Multi-faceted strategies with flexible timing and concurrence Dynamic treatment schedule re-positioning based on customer behavior patterns Streamlined Performance and Availability Improved User Interface On Demand Platform Scaleability Improved Multi-Entry import and export integration pointsntly managing objects, accessed across distributed locations.

Features/Business Value • • • • •

Choice of 3 business packages Flexible user Option to add multiple blocks of persistent storage Network isolation options (e.g. VPN/VLAN) Premium support options as a supplement to forums

Client Benefits • • • • • • •

Improved DSO through proactive collections Increased accuracy in internal and external communications through robust workflow Reduced Operating Costs IT costs related with development and test as well as infrastructure Shift capital expense to operating expense freeing budget for transformational projects Corporate wide view of credit risk and outstanding debt, cross-ERP Reduced end-to-end debt cycle times and reduce time-to-market

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IBM SmartCloud Service Delivery for Electronics Fully integrated, scalable cloud-based service delivery infrastructure to help consumer electronics companies enhance customer experience by deploying new business models with a service delivery infrastructure to support bottom-line growth

Links IBM.com

Provide innovative services faster while driving revenue

Sales Kit

New, common cloud-based infrastructure to support device management and value-added services

IBM Cloud marketplace

• • •

Enables a variety of devices to connect Faster time-to-market and improved flexibility Lower costs, infrastructure, maintenance, development

Features/Business Value • •

Pay-per-use model that scales more directly with client revenue model Enhances customer service by enabling delivery of near real-time tailored content and provide new value for clients

Client Benefits • •

IBM provides deep industry expertise and business process innovation Gain competitive advantage with end-to-end services and global delivery

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IBM Payment Systems Hosted payment gateway service

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Definition: IBM.com Sales Kit Partner World IBM Cloud marketplace

• Payment systems is a hosted payment gateway service that provides a single, consistent interface for global payments processing with a set of merchant integration tools backed by a highly skilled application services and delivery team. • This solution helps clients realize significant cost savings, achieve PCI data security compliance, reduce complexity, and increase flexibility and negotiation power. • The easy-to-use, customizable interface can provide access to a range of payment methods and services, with additional benefits that can deliver optimal value to clients and their customers.

Business Objectives: • Capture more profit by reducing fraud losses, checkout abandonment, and interchange fees • Provide increased flexibility and negotiation power with a bank-independent solution • Protect customer data and support regulatory compliance with a security-rich environment

Project On-Ramps: • Single payment processing platform servicing e-commerce, m-commerce, and contact center channels • Transaction-level tracking and settlement supports multi-channel retailing (buy on-line, return instore) • Payment types perfectly suited for B2C payment receipt – credit card, debit, auto debit, PayPal …. • Consistent payment options available via mobile devices for m-commerce and mobile bill payments • Virtual terminal for payments from contact centers • Interfaces with retail store gateways for card-present transactions (*roadmap item, current interface to client switches only)

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IBM End User Support – Service Desk Direct Simplify end-user support with our managed service desk solution

Links Overview IBM.com Sales Kit Partner World IBM Cloud marketplace

• Increasing workforce mobility and advanced devices are straining your IT infrastructure, leaving your IT staff unable meet new support standards. You need a cost-effective service desk to address incidents quickly and keep end users productive. • IBM Smart Business End User Support – service desk direct offers you a rate-carded, managed service on the IBM Cloud, with incident and problem tooling, global agents and IT Infrastructure Library®(ITIL®) best practices to help you maintain service levels.

Highlights • Simplifies and centralizes support with rate-carded, hosted service desk • Helps drive end-user support costs down by reducing call service times and using global resources • Facilitates faster diagnosis and resolution of IT incidents and service requests with IBM expertise and best practices

Benefits • • • •

Simplifies and centralizes support with hosted service desk Helps drive end-user support costs down Helps drive higher first-call resolution Helps deliver consistent worldwide support

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IBM End User Support – Service Desk Ticketing Achieve higher service desk incident and problem resolution at lower cost

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Services and Highlights IBM.com

•

Sales Kit

• •

Partner World

•

IBM Cloud marketplace

•

Hosted service management solution in an IBM Cloud Computing environment Tracking and management of Service Requests Incident and problem management with a costeffective managed approach Rapid diagnosis and resolution of IT incidents and service requests Predictable pricing with Software as a Service and subscription based pricing

Benefits

•

Enables higher resolution of incidents and problems at first contact

•

Leverages state-of-the art infrastructure and tools without having to manage them

•

Lower end-user support costs

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IBM Blueworks Live Collaborative process modeling in the cloud

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What’s New IBM.com Sales Kit Partner World IBM Cloud marketplace

• Viewer navigation enhanced to include Spaces • Improved control over artifact visibility • Alternative Start events allow multiple Start events to be added to a process blueprint • Support for IE10 & Visio 2013 import

Key Differentiators • Team collaboration out of the box • Easy to get started, powerful enough to model your most complex processes • Shared repository ensures users have the latest version of process and decision models

Client Benefits • Simple – Free 30-day trial, order on the web • Fast – No software to install, very little training required, log on and get started • Collaborative – Designed for business users. This fun and interactive tool makes it easy to capture processes and decisions in a common environment rather than in a document on someone’s computer. Built-in collaboration tools makes it straightforward to work with colleagues across disciplines and geographies

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IBM Business Process Manager on Cloud Rapidly design, deploy and optimize process applications in the cloud

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What’s New (or New Enhancement) IBM.com Sales Kit Partner World IBM Cloud marketplace

• Flexible SaaS monthly subscription (rental) option • Same full BPM capabilities as on-premise IBM BPM • Application flexibility allowing content deployment both on-premise and in the cloud • Standardized BPM configuration that supports development, testing, or production • IBM managed BPM environment and cloud infrastructure • 24/7 product support

Features/Business Value • Tooling and run time for process design, execution, monitoring and optimization • Instant collaboration and real-time visibility through analytics to reinvent business processes • Seamless integration of business processes with Systems of Engagement and Systems of Record to drive continuous insights into business operations

Client Benefits • Ease of design and deployment of process applications through an integrated design time experience. • Governance through an integrated environment that scales smoothly from initial project to enterprise-wide program. • Visibility through a business-led change design. • Greater collaboration between business and IT through a unified, model-driven environment.

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IBM Digital Analytics IBM Digital Analytics provides marketers with answers and understanding for increasing return on marketing investments

Links IBM.com

Delivers a more seamless customer experience and reduces IT overhead associated with acquiring, consuming and executing on digital data

Sales Kit

What’s New (Enhancement)

Partner World

• • • • •

IBM Cloud marketplace

DDX 3.0 adds new certified partners and privacy controls Productization of the Standard Data Export function New metrics and verticals for Benchmark tool Click attribution metrics support for Explore Enhancements to Enterprise Analytics tool

Features/Business Value •

The ability to deliver a superior customer experience relies on a lean digital marketing infrastructure that is easy to maintain, which IBM Digital Analytics delivers.

Client Benefits •

Delivers a platform that reduces development cycles and IT management of analytics and associated partners

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IBM Social Media Analytics (formerly

IBM Digital Analytics for

Social Media) Analyze social media data to improve business outcomes What’s New (or New Enhancement)

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

• Demographic analytics with ability to track geo-specific changes and unravel new markets • Extended discovery capabilities to identify what your client may not know • Influencer analytics for key author analysis • Geographic analysis for regional unique insights • Behavioral analytics to identify users, detractors, influencers, and recommenders to track brand and reputation management • Easy-to-use standard charts that can be easily edited by business user • Intraday updates for near real-time analysis

Features/Business Value • Analyzes billions of social media comments • Provides customized results in configurable charts and dashboards

Client Benefits • Grow your business by understanding consumer sentiment and evaluating the impact of marketing campaigns.

• Make better decisions and strategies across a wide range of functional areas. • Improve the customer experience by responding quickly to issues and requests

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IBM Risk Service on Cloud (formerly IBM Algo Risk Service on Cloud) A multi-strategy financial risk management platform hosted by IBM

Links •

IBM.com •

Dedicated client production and data Environments

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User-defined Instrument modelling (including third party models)

Sales Kit Partner World •

Configurable scenario generation

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Multiple data sources at client discretion

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Custom user-defined aggregations

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Application customisation

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A dedicated support group, portal and Service Level Agreement (SLA)

Client 1

Data 1

MtF1

Client 2

Data 2

MtF2

Internet

IBM Cloud marketplace

A secure, web-enabled interactive user interface

Client 3

Data 3

MtF3

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IBM Marketing Operations on Demand All the features and benefits in a secure hosted environment that leaves marketers free to improve accountability and productivity by communicating with customers and visitors more effectively

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

Services and Highlights Comprises on demand innovative solutions designed to help businesses improve the efficiency, execution and measurability of their marketing operations :  Interactive Marketing On Demand : A solution that combines analytics, email, and web personalization in one intuitive, on-demand application.  NetInsight On Demand : A next generation Web analytics solution, enabling a marketer's entire organization to take full advantage of insights from customers' Web site behavior.  Search On Demand : A flexible tool that manages and optimizes paid search campaigns across all major search engines  Marketing Operations On Demand : A rich set of capabilities that create visibility and enhance productivity with a turn-key marketing resource management solution

Benefits

•

Eliminate the cost, complexity and delay previously required to integrate analytics, email, and web personalization

•

Increase speed and responsiveness of Web marketing strategies by answering questions about site performance quickly and easily

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IBM Email Optimization Enhanced Digital Marketing Optimization capabilities for Smarter Commerce on Cloud

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What’s New IBM.com Sales Kit Partner World IBM Cloud marketplace

• Enhanced support for Firefox 4 and IE 8 browser specific rendering enables marketers to ensure the customer’s browsing experience “post click” and optimize their email for browsers specific nuances. • Enhanced support for today’s leading mobile handsets and operating systems including Android 2.2 Froyo OS support gives marketers the greatest insight into today’s leading mobile handsets used by consumers around the world to read and interact with digital marketing.

Business Value • Optimize email and landing pages across the most popular and prolific web browsers • Optimize email for today’s leading mobile devices to ensure cross channel success as email is read across mobile, web and desktop channels • Remediate rendering problems before sending email to customers thereby protecting your brand

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IBM eMessage Enhanced Digital Marketing Optimization capabilities for Smarter Commerce on Cloud

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

Enabling marketers to create and send highly targeted and personalized email communications leveraging IBM eMessage’s best-in-class campaign management and segmentation engine. IBM eMessage delivers more effective stand-alone campaigns, as well as integrating email and mobile into crosschannel marketing strategies. What’s New • Attachments and bar codes for transactional messages enable marketers to follow through the sales life cycle and deliver information such as event tickets, receipts, itineraries and other digital materials

Business Value • Extend email’s value by delivering rich content through the use of attachments in transactional email • Send interactive content to the inbox through industry standard bar codes empowering customers to print and use that content elsewhere

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IBM MobileFirst Collaboration Services Improves enterprise employee collaboration for greater productivity and faster decision making

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Overview IBM.com Sales Kit IBM Cloud marketplace

• IBM MobileFirst Collaboration Services provides productivity solutions including voice, video, email, instant messaging and social business to enable mobile employees to effectively exchange information, locate experts, and become more productive • IBM MobileFirst Collaboration services provides solutions for three Unified Communications and Collaboration platforms: 1. IBM SameTime Unified Telephony supported by Unify (on IBM Cloud via SoftLayer (formerly IBM SmartCloud Unified Communications Dedicated), IBM Hosted or dedicated client premise), 2. Microsoft (on IBM Cloud via SoftLayer through Silversky), 3. Cisco (IBM Hosted or dedicated client premise)

Key Differentiators • Brings together a range of capabilities to provide a truly end-to-end mobile collaboration solution • Proven structured delivery method, with broad and deep expertise in designing and deploying unified communications and collaboration solutions • More than a decade of experience delivering mobile solutions both externally and internally with hundreds of clients, and hundreds of thousands of devices managed worldwide

Client Benefits • Provides for the immediacy of communications and collaboration for enterprises across their organization for greater productivity and faster decision making • Enables enterprises to derive more demonstrable business value from their unified communications and collaboration solution, optimizing how employees interact with colleagues, customers and business partners • Reduces operational and capital expenses as well as mitigating risk by delivering the solution as a service with a predictable monthly fee, helping enterprises avoid up-front capital investments and ongoing expenses for unified communications and collaboration systems

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IBM Digital Marketing Optimization New digital marketing optimization capabilities

Links IBM.com

Enables organizations to continuously analyze and measure the impact of their marketing programs (web, email, display ads, search advertising, social, mobile) and optimize their marketing spend by leveraging critical customer insight to provide highly personalized content and personalized offers across a wide range of marketing interaction points that will improve conversions and build long-term customer loyalty.

What’s New Sales Kit Partner World IBM Cloud marketplace

• New Multichannel Analytics enables marketers to perform advanced segmentation and automate marketing campaigns based on multichannel customer data • New APIs extend real-time recommendations capabilities to all channels including social, mobile, email, and display ads to increase marketing ROI. • New industry leading A/B Testing capabilities enable search marketers determine the most cost-effective search terms and associated ads to stratify and grow visitor acquisition.

Business Value • Track customers and online visitors to understand how they interact with brand over time and across all digital interaction channels • Increase direct and indirect revenues (5-20%) by identifying and targeting new prospective customers with personalized offers across all digital channels • Allocate marketing investments based on the relative performance of each marketing channel and how changes to the marketing mix affect downstream conversions and revenues • Grow marketing ROI by automating personalized programs and offers across email, advertising, search, mobile devices and social media • Maximize the lifetime value of each customer by identifying and automating up sell, cross sell and retargeting programs (AOV - average order value; lifetime value of customer) • Uncover new opportunities for growth by leveraging competitive intelligence about the performance of industry peers and competitors

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IBM Sterling B2B Cloud Services A secure, public cloud environment, used to broker intra- and inter-enterprise commerce messages

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What does it offer?

IBM.com Sales Kit

• Services based architecture • Over 20 standards based connectivity options • Pre-established community of over 310,000 enterprises worldwide • Solutions for large, medium and small businesses • Global support and managed services options

What services can be delivered in the cloud?

Partner World IBM Cloud marketplace

• Global Connectivity Services − Services that allow clients to connect and transact business with partners worldwide − Transaction tracking and management • Integration Services − EAI and B2B integration to enable a multi-enterprise global B2B infrastructure − Managed by the client or as a cloud managed service • Community Services − Community on-boarding and expansion services − Small partner enablement services • Process Solutions − Supply Chain Visibility − Data Synchronization

What payment options are available? • • • •

Typically multi-year contracts Pay-as-you-go option (per partner/message/file/message size) By “service” delivered All-in monthly rates

IBM Client Benefits: • Improved efficiency through value chain synchronization and transaction management • Increased flexibility through a context based cloud service enabling an “always on” global community • Improved business execution through state based management and end-to-end monitoring • Resulting in: − Decreased total B2B costs − Reduced supplier costs − Accelerated time to market

− Acquired access to global markets − Improved customer service

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IBM Sterling Transportation Management System A collaborative cloud-based transportation carrier management solution which enables companies to optimize and transform all their inbound and outbound transportation processes

Links IBM.com

What’s New •

Sterling TMS expands its market presence into Western Europe and Latin America New global, leading-edge transportation management capabilities in the cloud

Sales Kit

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Partner World

Features/Business Value

IBM Cloud marketplace

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• •

Connected to a logistics network with over 14,000 carriers and 29,000 suppliers Fast implementation times - Customers quoted receiving ROI within 3-6 months Accurately compare and measure cost and execution performance against a network of nearly 150 shippers

Client Benefits • • •

Reduce transportation costs through improved load planning, routing and mode selection Raise service levels by providing real-time visibility into shipping processes Improve on time delivery through better collaboration with carriers, suppliers, and customers

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IBM Sterling File Transfer service New trading partner collaboration capabilities for Smarter Commerce on Cloud

An alternative to on-premise software, this cloud service for filebased business interactions with trading partners allows clients to manage a single, secure , reliable connection to the cloud to reach partners without the capital expense associated with on-premise software or the operational impact on IT staff.

What’s New IBM® Sterling File Transfer Service– A net new offering opening up new channels relevant to MFT and B2B - Secure & Reliable B2B File Transfer: Send large multi GB files to business partners with a secure and reliable service

Business Value • • •

Reduce IT operational and infrastructure costs with secure cloudbased file transfers Reduce B2B file transfer complexity with tools & services to support and manage trading partners Grow your business by leveraging scalable B2B file transfer infrastructure and support services

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IBM Sterling Configure, Price, Quote on Cloud New e-commerce capabilities for Smarter Commerce on Cloud

Links IBM.com

Enables enterprises to offer product information across field sales channel and provides users the capability to accurately configure, price, quote, and order complex products and services.

Sales Kit Partner World IBM Cloud marketplace

What’s New • •

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Complex B2B Selling with Configure Price Quote and Field Sales enablement delivered as-a-Service Customers can enable Field Sales and partners to create quotes for complex configurable products on a self service basis and automate the quote approval workflow. Web Analytics by Coremetrics

Business Value • • •

Delivers the power of an enterprise-class solution with best in class configuration and quote approval workflow management capabilities to new markets: Communications and Media Mid-market opportunities

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IBM Sterling e-Invoicing Reducing the risk, cost and complexity of global electronic invoicing

Links Services and Highlights IBM.com

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Automating both buyer and supplier electronic invoice processes in accordance with country-specific tax regulations

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Complying with electronic invoicing tax regulations

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Multi-country, cross-border e-invoicing

Sales Kit Partner World IBM Cloud marketplace

Benefits • Reduce the risk of non-compliance with tax regulations through secure signing and validation services and transparent auditing

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Reduce costs through the automation of manual invoice processing, archiving and auditing

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Simplify the technology management requirements of delivering crossborder electronic invoicing, with a choice of on premise or on demand deployment

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IBM Intelligent Operations Center for Cloud

Provides a city operations command center view and event visualization console delivered as a subscription service. This allows cities to aggregate events and data from across departments and agencies , anticipate issues and to better deliver services. The SaaS model allows customers to quickly get started, since there is no hardware to procure or installation services to contract.

What’s New (or New Enhancement Leverages IBM’s SmartCloud delivery platform to provide cities of all sizes value. Service can be hosted in 6 different WW datacenters, with full security, VPN

Features/Business Value Providing improved citizen services to cities of all sizes

Client Benefits • • •

Provide visibility across different operational silos Enable faster decision-making and resource management Limited budget for capital expenditures

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IBM Intelligent Transportation on Cloud IBM Intelligent Transportation increases situational awareness, analyzes traffic performance, and centralizes management of traffic operations to enhance the travel experience

Links IBM.com Sales Kit

What’s New (or New Enhancement • • • •

Partner World IBM Cloud marketplace

IBM Intelligent Transportation on Cloud now offers integration with IBM Intelligent Video Analytics for importing traffic data Capabilities to help traffic operations managers: Capture traffic data through the power of video analytics Support for a programming model that makes it easier for system integrators to create a customized transportation operation solution by: - Integrating a variety of data sources - Sharing data with external applications, such as websites, mobile application platforms, or other transportation applications

Features/Business Value • • • •

Providing improved citizen services and transportation services to cities of all sizes Lower up-front costs Faster time to value More predictable costs

Client Benefits • • •

Provides real-time visibility and enables advanced analysis by consolidating traffic and road data capture systems Accelerates incident response by increasing situational awareness across the entire transportation network I improves citywide traffic planning and management even where infrastructure is constrained and expansion is not an option

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IBM Predictive Analysis (formerly IBM SPSS Decision Management as a Service) Deliver accurate, high-value, high-volume decisions at the appropriate point of customer interaction

Links IBM.com Sales Kit Partner World

What’s New • •

Predictive Analytic platform based upon SPSS Decision Management Capability including: – Monthly subscription includes server software, installation, infrastructure hosting and management – no limit on number of users – Tiered pricing based only on storage requirements

•

Quick Start Consulting Option – Up-front data prep consulting services with pricing built into first year’s subscription – Assists client with implementation of data, model building, and rules into DM framework – 100% Remote delivered, based on 6 weeks of consulting

IBM Cloud marketplace

Features/Business Value • • •

Subscription-based billing reduces s/w acquisition costs Faster time to implementation with no h/w acquisition and maintenance costs Scalability - enterprise can seamlessly scale their predictive analytics in correlation with business requirements

Client Benefits • •

Empowers the business user – no Statistics Ph.D. required Facilitates cloud resident data – model closer to the data

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IBM Planning and Analysis on Cloud (formerly IBM Cognos TM1) Planning, budgeting, forecasting, analysis and score carding software on the Cloud

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What’s New (or New Enhancement) IBM.com Sales Kit Partner World

IBM Cloud marketplace

• Cloud based deployment on SoftLayer • New version of IBM Cognos Analysis for Microsoft™ Excel • Mobile access to IBM Planning and Analysis on Cloud (formerly IBM Cognos TM1) planning applications • Improved user efficiency and productivity through dramatic improvements in query performance

Features/Business Value • Powerful software to collaborate on sophisticated plans, budgets and forecasts • Model and track metrics with integrated scorecards and strategy management • Flexible modeling for the most complex planning and analysis models using a guided modeling environment. • Engagement with more users from across the organization in high-participation planning

Client Benefits • Low cost of entry and a lower total cost of ownership compared to the on premise version of IBM Planning and Analysis on Cloud (formerly IBM Cognos TM1) • Significant reduction of capital expenditures. • Reduction in IT expense compared to any on premise solution. • IBM to manage and execute upgrades to the newest releases. • Availability of access to licensed user anywhere in world. • Development environment at no additional cost

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IBM Watson Engagement Advisor Transforming the way people and organizations interact over the lifetime of their relationships

Links IBM.com

What’s New (or New Enhancement) • First commercial offering based on Watson technology (cognitive computing) for all organizations

Sales Kit

Features/Business Value IBM Cloud marketplace

• Dialogues with consumers based on evidence and confidence in its response • Answers questions and queries in plain-English • Delivers content in context to provide relevant and actionable responses • Learns and gets smarter with new information, outcomes, and individual actions

Client Benefits • Facilitates engagement with under-engaged clients and prospects by transforming how people and companies interact • Helps grow top line revenue by lowering barriers to ongoing engagement • Improves bottom line results with labor optimization

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IBM MobileFirst Managed Mobility Services (formerly Cloud Mobile Managed Services)

Delivers and maintains applications for mobile devices. Can rapidly orchestrate required talent, platforms and tooling to deliver fast-cycle on client requirements

Links IBM.com Sales Kit IBM Cloud marketplace

What’s New (or New Enhancement) • Mobile Innovation in the Cloud is an IBM offering that lets clients quickly and easily develop or maintain their • mobile applications, designed to their exact specifications, and using the latest and best mobile technologies. • There are a variety of outcomes-based services offered and platforms supported

Features/Business Value • Manage mobile solution design, development, and deployment • Flexible, modular adaptable and cost effective to Client • Integrates combined knowledge and experience: – IBM Global Services professionals – Technology vision for mobile applications – Rigorous use of IBM development methodology

Client Benefits • Can create predictable and productive Mobile Solutions • Avail services for every mobile testing need • Decrease costs associated with both development and testing cost • Improve quality and functionality of the apps • Improve speed and responsive-ness to the end user

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SoftLayer Infrastructure as a Service with broad portfolio of physical / virtual resources and managed services

Links What’s New (or New Enhancement) IBM.com

• Physical (bare metal) and virtual servers • Private virtual cloud

Sales Kit

Features/Business Value

Partner World IBM Cloud marketplace

• Common command and control interface across a unified architecture • Combine bare-metal servers, public cloud instances and private cloud deployments into distributed hybrid architectures and manage from a single control pane and API • All deployed on-demand and provisioned in real-time • Robust, reliable performance and uptime for demanding born-onthe-cloud applications • Ideally suited to big data deployments, high I/O and latency-sensitive apps

Client Benefits • Reduce IT costs related with development and test as well as infrastructure • User-selectable levels of performance and isolation • Shift capital expense to operating expense freeing budget for transformational projects • Have complete view of cloud usage through service portal • Improve cycle times, reduce time-to-market, accelerate innovation

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IBM Cloud Managed Services for System z A security-rich, highly available, fully-managed IaaS for IBM z/OS and zLinux mainframe environment .

Links

Cloud Pain Points to be Solved IBM.com Sales Kit IBM Cloud marketplace

• Need more flexible and scalable compute power to meet the needs of new and current workloads • Need to control costs of hardware, software, facilities and infrastructure management and address the loss of mainframe technical skills due to a retiring workforce • Need mainframe level of availability and security to protect business-critical workloads

Differentiators / Business Value • • • • • •

Flexibility and scalability that meets your business needs Security-rich design with standard delivery, software and state of art technologies Up to 30 percent1 reduction in cost of IBM System z® computing infrastructure Can help shift from CAPEX2 to OPEX3 model Services delivered by IBM mainframe experts Shared, security-rich and scalable IBM z/OS mainframe capacity—offered as secured logical partitions (LPARs) within a continually refreshed, managed environment • Cost effective delivery model running your workloads in strategic IBM Service Delivery Centers • High availability options for server, disk and tape* • Standardized software options*

New capabilities • • •

New channel: On top of SO, now available to sell through ITS, Enterprise Infrastructure Services. New name: Formerly IBM SmartCloud for System z. Renamed to IBM Cloud Managed Services for System z. Enhancement: On top of z/OS, we now support zLinux.

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IBM SmartCloud for Government Operate with improved flexibility and scalability. Respond quickly to changing business requirements and unexpected opportunities and overcome obstacles to innovation with IBM’s SmartCloud for Government

Links IBM.com Sales Kit IBM Cloud marketplace

What’s New • • • • •

Private multi-tenant cloud only for the US Federal Government Monthly subscription based offering & pricing model Support both Linux Red Hat and Windows Server 2008 FISMA compliant offering Performance based

Features/Business Value • • • • •

Optimized for IT/Business Services Highly virtualized Standardized Automated End user focused

Client Benefits • • • • • • • •

Reduce IT labor costs Lower capital expenses Increase responsiveness to business operations Drive out operational costs Enable end users quicker and easier access to information Improve capital utilization Provisioning from weeks to minutes Massive scalability

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IBM Hosted Security Event and Log Management Services Reduce the cost and expedite time-to-value for security incident and event Services management

Links IBM.com Sales Kit

IBM Hosted Security Event and Log Management Services Services can reduce the cost and decrease the time-to-value of security incident and event management through a cloud-based service What’s New (or New Enhancement)

Partner World IBM Cloud marketplace

• • • • •

Streamlined installation and registration Device health monitoring Customizable platform support Customizable correlation rules PCI audit readiness reports

Features/Business Value

• Log collection and automated analysis of heterogeneous IDS/IPS, firewall and system activity events • Integrated workflow and analysis enabling users to track the investigation, escalation, and mitigation of security and compliance issues • Simple and advanced querying of data with up to seven years of forensically sound archival

Client Benefits

• Flexible support for your heterogeneous IT environment • Provides rapid time-to-value as a cloud-based security information and event management service • Helps to reduce the upfront and long-term expenses of on premise hardware and software deployments • Provides an integrated security and compliance platform with near-real time analysis and customizable reporting

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IBM Security AppScan Hosted Cloud Improving Web application security, productivity, data protection and regulatory compliance

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Services and Highlights IBM.com Sales Kit Partner World IBM Cloud marketplace

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Improve compliance management, brand reputation and consumer trust using a robust cloud-based solution Reduce data loss, downtime and improve productivity with advanced security features Leverage IBM’s skilled experts, enabling your in-house staff to focus on core activities Map scan results to key industry and regulatory compliance standards for audit reporting

Benefits

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Lower upfront costs and lower TCO with outsourced, ongoing hardware and software administration

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Faster implementation by eliminating hardware acquisition, resource requirements and set-up time without infrastructure costs

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Rapid time to value and proven results through IBM XFORCE™ experts and years of experience

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IBM Managed Web Defense Services Web and DNS protection extended to the Internet

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Top concerns • • •

IBM.com Sales Kit IBM Cloud marketplace

Keep websites up Block attacks Minimize latency

Key Differentiators •

“Always On” DDoS2 Protection to help absorb and deflect volume and application-based DDoS attacks before they ever affect your critical web properties

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Cloud-Based Web Application Firewall to help block web attacks like SQL Injection and Cross Site Scripting.

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Around-the-clock monitoring and management of the protection platform so you can sleep at night

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Preparation and Response Consulting to help provide deep expertise with readiness plans and incident response

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Intelligence to help provide real-time metrics of data flowing through the platform

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Powered by Akamai to help give you a robust platform that can meet your bandwidth needs

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IBM X-FORCE Hosted Threat Analysis Service With internet threats becoming increasingly complex organizations must ensure that their security teams are always connected to the most recent developments in security intelligence to stay ahead of threats

Links IBM.com

What’s New? Sales Kit Partner World IBM Cloud marketplace

• IBM X-FORCE™ hosted threat analysis service offers the latest threat intelligence information collected from globally networked security operations centers. This data helps to identify the nature and severity of threats and provide actionable recommendations and security advice

Features/Business Value • Helps to better leverage resources by focusing on strategic initiatives instead of tactical data gathering activities • Enables improved risk mitigation with more rapid access to threat intelligence • Helps optimize existing security investments by addressing threats before impact

Client Benefits • This detailed analyses is tailored to the unique needs of your environment. • This service can help you more efficiently and cost-effectively improve security posture while reducing the complexity of security incident response and remediation • Our service helps you remain current on the most pressing security issues and their potential impact

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IBM Hosted Application Security Management Services Helps ensure the security and compliance of Web applications throughout the software development lifecycle by providing visibility to vulnerabilities that could be exploited by hackers

Links IBM.com

What’s New Sales Kit Partner World IBM Cloud marketplace

• Highly effective, cloud based solution to identify and prioritize Web application security risks in applications that are in pre-production or production environments • Tests for common Web application vulnerabilities including Cross-Site Scripting, Buffer Overflow, and new flash/flex application and Web 2.0 exposure scans • Scans and detects embedded Malware in web properties providing further protection against cyber-attacks

Features/Business Value

• Helps improve application security and compliance management with a comprehensive cloudbased solution • Facilitates reduced downtime and improved productivity with advanced security features and techniques • Leverages IBM’s highly skilled experts to enable your resources to focus on their core activities

Client Benefits • • • • •

Expert application security advice and assessment Reliable monthly cost that can be anticipated and planned for Control the cost of applications they are purchasing Minimize the cost of labor to provide the IT infrastructure required for running the business Ensure their applications are free from costly security flaws

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IBM Managed Security Services AND Hosted Mobile Device Management Providing a mobile security client and a management platform for popular mobile devices

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

What’s New • Mobile security expertise in the form of best practices guides, ongoing mobile threat analysis, policy recommendations, monthly analysis of the customer’s mobile population to identify potential issues with detailed steps to take to address the issues. • A mobile security client for a broad range of devices on the major platforms (Apple, Android, Blackberry, Windows Mobile, and Symbian). • Mobile device security app provides the broadest range of functionality (Anti-virus, personal firewall, lost/theft protection, backup/restore, anti-spam (voice/sms), user monitoring, VPN client).

Features/Business Value • • • •

Manage rising costs - predictable cost structure Manage business growth - handles future growth by maintaining business flexibility Hire, train and retain - provides 24x7 support & on shore / off shore labor models Manage increasing complexity - highly experienced team; robust service management processes already in place • Project rollout - eliminates costs and risks associated with architecture design and planning • Capacity planning - able to provide proactive technical leadership • Audit compliance - SOP playbook established; SAS70 and various other certifications in place

Client Benefits • • •

Reduce complexity Regulatory compliance Total cost of ownership

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IBM Cloud Managed Backup Enables clients to back up and gain access to data from virtually anywhere, at virtually any time

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What’s New (or New Enhancement/ Business Value) IBM.com Sales Kit Partner World IBM Cloud marketplace

• Supports IBM Spectrum Protect (formerly IBM Tivoli Storage Manager) • Standard support for larger implementations leveraging Power and Protect Tier Storage • Partnership with EVault for backup and recovery for small businesses

Key Differentiators • Over 40 years of experience in business resilience and information protection managing, on a quarterly basis, over 50 petabytes of billable data volume and backing up more than 5 million jobs monthly • Customized private and public cloud solution that supports virtualized and complex environments of small to large data sizes across all industries

Client Benefits • Flexible support for heterogeneous IT environment • Ability to help save time and expense and to manage service level agreements • Faster access to and recovery of business environment with reduced risk of disruption • Pay-as-you-use pricing model with less need for up-front capital investments • Simplified management of industry regulation requirements

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IBM Web Mail Cloud (formerly IBM SmartCloud Content Management) Can provide a centralized repository to help better position you to meet future needs

Links IBM.com

This service is a virtual private cloud solution hosted in our data centers, and is delivered as a fully managed service. It can:

Sales Kit

IBM Cloud marketplace

Can more quickly provide a security-rich, more reliable archiving solution, with the ability to effectively index, search and retrieve archived content at will

Potential benefits: •

Lets you better control and predict spiraling storage costs via competitive pricing models, including managed services

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Provides unique document content management capabilities, including taxonomies, full text indexing and eDiscovery

•

Enables efficiencies and helps better manage regulatory compliance issues

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IBM Power Systems for Service Providers Power Systems offerings for Service Providers

What’s New (or New Enhancement)

Links IBM.com

• IBM® Power Systems™, built with IBM POWER8™ technology provides better economics for data and cloud infrastructures • Flexible and integrated offerings built on OpenStack software provide a simplified and extensible platform to support cloud implementations of all sizes and capabilities

Sales Kit IBM Cloud marketplace

• Usage-based pricing options reduce costs for service providers

Features/Business Value • IBM Power Systems Solution Edition for Cloud • IBM Power Systems Solution Edition for Scale-Out Cloud • MSP Utility Billing (Pay As You Grow PLUS) Pilot Program: − MSPs purchase Power Systems infrastructure with no upfront cost − Pay-for-use billing using operational expense as they grow their services business • IBM i Entitlement Relocation for MSPs − Move IBM i core entitlements from customer to Service Provider system • IGF Leasing − Finance entire purchase for predictable lease amounts − Finance Up-Front MSP Utility payment for a rental-like model − Current offers include 12 month 0% loans for IBM Servers, Storage & Software

Client Benefits • Fast go to market with a cloud solution that can be pre-installed and pre-configured leveraging emerging cloud standards through OpenStack support on IBM Cloud Manager with OpenStack and PowerVC • Flexibility to choose from a variety of system configurations and flexible financial terms

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Resiliency Validation for Cloud Computing Will Consult With Businesses of All Sizes to Ensure Resiliency, Availability, Security; Drive Adoption of New Technology

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Services and Highlights IBM.com Sales Kit Partner World

End to end tools for • Assessment and discovery within a customer’s configuration • Modeling • ROI analysis • Optimization • Migration to a highly virtualized cloud environment

Benefits • Providers can be identified as trustworthy and can market their service as IBM certified resilient cloud

•

Reap quickly and confidently expected business benefits of cloud services

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IBM Systems Director

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Partner World

By

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Virtualization – One console for all virtualization management – Physical and virtual discovery and monitoring Energy – Electrical and thermal monitoring – Real-time and trend analysis reporting Availability – Topology views for rapid drill-down – Server updates and administration

IBM Systems Director with VMControl: Management with Automation •

Automated provisioning of standardized virtual images enable you to reduce deployment times from days to hours and reduces deployment errors

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Improved manageability by combining multiple virtual resources into one manageable entity

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Automated virtual image mobility within the system pool for optimal utilization and resilience

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Optimizes virtual assets within a system pool for performance, availability and energy use

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One Pagers NEW 1Q 2014

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IBM Bluemix A flexible and secure application development platform that supports the composition and continuous delivery of cloud applications

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What’s New IBM.com

•

Sales Kit • IBM Cloud marketplace •

A powerful new platform that let’s developers and businesses access APIs and services, including a growing set of 3rd party services, to compose, integrate and run enterprise class cloud applications – this new platform as a service is powered by the SoftLayer infrastructure. A full-service capability for line-of-business users, developers, and IT teams to build, consume and manage the applications that run today’s enterprises. And a broad scope of middleware services for:  Mobile app and web development  Internet of Things  Cognitive computing and Big Data  Application and data integration  Business process management and devops

Client Benefits Start a trial: www.Bluemix.net

Enables line-of-business users, developers, and IT teams to collaborate and create new value in the building, consuming and managing of the applications that run today’s businesses

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IBM Rational Test Workbench $$ Enhanced integrations and capabilities to synchronize software testing with deployment and operations

Links IBM.com

Combines automation capability for mobile, functional, integration and performance testing. In addition to advanced IBM functional and performance test capability, Rational Test Workbench delivers earlier, end-to-end continuous integration testing across hardware, software and cloud-based dependencies.

What’s New (or New Enhancement) Sales Kit Partner World IBM Cloud marketplace

• Integration between IBM Rational Test Workbench and IBM UrbanCode Deploy to automate the provisioning of virtual components • Integration with SmartCloud Application Performance Monitoring to better identify and resolve performance issues • Support for mobile test automation of native and hybrid applications on Android • Simplified Eclipse client for authoring of Mobile, Selenium Web GUI and Performance Tests

Key Differentiators Our solution offers a true end-to-end platform for software quality, with deep integration into the application development lifecycle: • Is the most complete solution in the market for agile development and testing across the full lifecycle

Client Benefits • Earlier, end-to-end continuous integration testing across hardware, software, and cloud-based dependencies. • 70+ technologies and protocols supported out of the box to accelerate productivity and test delivery

$$  Cloud Seller's comp'd

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IBM Security Network Intrusion Prevention System Virtual Appliance (GV) Adaptive Threat Protection for both physical and Virtual Networks within the Cloud Environment

Links IBM.com Sales Kit IBM Cloud marketplace

Features/Business Value • World class protection for both physical and virtual networks within the cloud environment − Leverage existing virtualization systems to deploy security − Inspect traffic between virtual switches

• Centralized management of all infrastructure security − Uses same central management console (SiteProtector) as all IBM infrastructure security solutions • Easy deployment − Prepackaged preconfigured VM − No alteration to server images, virtual servers or applications

Client Benefits • Reduce operational cost for IT service providers • Provide automatic, rapidly provisioned network security for managed, hosted, or virtual workloads • Reduce overall risk by adding fine-grained security controls and segmentation between different network segments • Reducing complexity of audit/compliance in virtual environments

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IBM Platform Resource Scheduler Resource-smart scheduling: Better performance and lower cost for the cloud

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

What’s New (or New Enhancement/ Business Value) • Support for IceHouse – the latest open-source OpenStack software release • Extended Hypervisor support: VMware, PowerKVM, PowerVC support • Cinder API support – schedule both compute and storage resources • Enhanced policies for automated management of VMs

Key Differentiators • Flexible and dynamic policies for initial placement • Ongoing runtime optimization of resource usage • Automatic to reduce administrator workload.

Client Benefits • Increase asset utilization to boost efficiency and reduce costs • Improve performance and quality of service to cloud tenants • Reduce administration effort through policy-based automation

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DevOps Patterns on PureApplication Accelerate software delivery with DevOps across hybrid cloud

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Features/Business Value IBM.com

• •

Sales Kit Partner World IBM Cloud marketplace

• • •

Integrated IaaS, PaaS, Application Lifecycle Management tooling, Service Management and Monitoring provide an instant platform for DevOps, with PureApplication System or PureApplication Service on SoftLayer Reduce operating costs with Token licensing while offering practitioners easy access and flexibility to IBM DevOps capabilities Rapid provisioning of virtual private/hybrid cloud environments with Patterns Continuous deployment and release across environments and all Software Delivery Lifecycle stages with IBM UrbanCode Deploy and IBM UrbanCode Release High-quality achieved with early and continuous testing with Rational Test Virtualization Server and Rational Test Workbench.

Client Benefits •

Reduce cost and speed delivery with a fully integrated cloud-based solution

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Streamline software delivery process

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Reduce time to value

“With the IBM SDLC patterns, we were able to give our developers ‘instant’ zero-install access to the right tools at the right time.”

— VP Technologies

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IBM Managed Infrastructure for Private Cloud (MIPC) Managed Infrastructure as a Service (IaaS) global offering for hybrid cloud deployments

Links What’s New (or New Enhancement) IBM.com Sales Kit IBM Cloud marketplace

• Unique offering that provides managed services for private cloud infrastructure • Flexible Catalog of managed services for cloud infrastructure • Offering has a wider reach since it supports Customer/Third Party/SoftLayer Hosted Private Cloud

Features/Business Value • Technology dexterity to handle a broad spectrum of workloads and characteristics–IBM® PureFlex and high-end x86 • End-to-End Monitoring for Cloud Infrastructure, Cloud Provisioning Management, Cloud Image Management, Cloud Performance & Capacity Management • Flexible payment terms aligned to cloud blocks, platform, and services

Client Benefits • Increase Revenue, Profits and Control Costs • Improve Client Service • Increase Operational Efficiency • Achieve Compliance.

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IBM FlashSystem Family Data center optimized to deliver extreme performance, flexible capacity and total system protection What’s New

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FlashSystem Family now includes 900 and v9000 (note - 840 and V840 will be sunset later)

IBM.com Sales Kit Partner World IBM Cloud marketplace

• IBM FlashSystem 900: - IBM enhanced MLC NAND Flash: this means higher density, lower cost, same performance, same flash wear guarantee - Up to 57 TB RAID5: Allowing for over 40% more capacity; pack more capacity into the same space! - 10 GB/second: Increasing bandwidth by 25% - Support for VMware VAAI UNMAP and VMware VASA • IBM FlashSystem V9000: - Only one GUI (A fully integrated system management):This will simplify management and improve workforce productivity under a single interface - Up to 57 TB usable (285 TB effective capacity) in only 6U: The benefit is over 40% more capacity; pack more capacity into the same space! - Scales to 456 TB usable (2.2 PB effective capacity) in only 34U:This benefit is over 40% higher density per storage enclosure - IBM enhanced MLC NAND Flash: This means higher density, lower cost, same performance, same flash wear guarantee

Client Benefits • Making flash and data virtualization economical for the mid-market and growth markets. • Extending flash optimized analytics and big data implementations economical with up to 27% lower cost for entry data protection configurations • Twice as many sub 10TB data protected configurations providing greater choice and configuration optimizations • Broader fabric choices for ease of integration into Ethernet centric and cloud data-centers • Proven energy efficiency with industry leading energy compliance • Widely-requested ability to use two HDD tiers for more performance/cost options • Easily integrate into existing iSCSI client environments

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IBM FlashSystem 900 Drive a complete paradigm shift to all-flash Enterprise Storage with better time to insight, time to value, and time to market

Links Business Value IBM.com Sales Kit Partner World IBM Cloud marketplace

• IBM VMware VAAI UNMAP and VMware VASA • enhanced MLC NAND Flash: this means higher density, lower cost, same performance, same flash wear guarantee • Up to 57 TB RAID5: Allowing for over 40% more capacity; pack more capacity into the same space! • 10 GB/second: Increasing bandwidth by 25% • Support for VMware VAAI UNMAP and VMware VASA using IBM Storage Integration Server: Improved support for VMware

Key Differentiators •

• •

Extreme Performance with IBM MicroLatency™: Delivers 100 microsecond response times Macro Efficiency: Lowest latency offering with >40% greater capacity Enterprise Reliability: IBM enhanced Micron flash technology which contains MLC offering with Flash Wear Guarantee

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IBM FlashSystem V9000 Drive a complete paradigm shift to all-flash Enterprise Storage with better time to insight, time to value, and time to market

Links Business Value IBM.com Sales Kit Partner World IBM Cloud marketplace

• Only one GUI (A fully integrated system management):This will simplify management and improve workforce productivity under a single interface • Up to 57 TB usable (285 TB effective capacity) in only 6U: The benefit is over 40% more capacity; pack more capacity into the same space • Scales to 456 TB usable (2.2 PB effective capacity) in only 34U:This benefit is over 40% higher density per storage enclosure • IBM enhanced MLC NAND Flash: This means higher density, lower cost, same performance, same flash wear guarantee

Key Differentiators • • •

Scalable Performance: Grow capacity and performance with up to 2.2PB scaling capability Enduring Economics: Low latency, high density and low power consumption drives down total cost of ownership Agile Integration: Fully integrated system management to simplify management and improve workforce productivity under a single name space

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IBM Cloudbuilder Professional Services (formerly IBM Private Modular Cloud) Services to set up a Platform as a Service hybrid cloud in less than a day

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What’s New (or New Enhancement) IBM.com Sales Kit Partner World IBM Cloud marketplace

• Adding hybrid interoperability between SoftLayer and on-premises cloud • More flexible choices for hardware environment: SoftLayer bare metal, System x, System p, PureFlex and OEM hardware (as tailored) • Adding high security option • Adding new multi-site option

Key Differentiators

• Enable hybrid cloud environment with interoperability • Within 24 hours to stand up on premise PaaS private cloud (vs. weeks) • Provision /de-provision SW on the cloud in minutes (vs. weeks) • 200+ patterns ready for automated provisioning • Start from 100VMs, scale up to 10,000VMs • Add / remove service modules as your needs change • Flexibility to choose configuration modules from various compute, storage, networking, and software options. Potentially leverage your existing IT assets. • In minutes for automated middleware maintenance & update (vs. weeks). • Workload balancing capability available with analytics, CiRBA

Client Benefits

• Speed and Agility – Drastically improve time to market. Enable business innovation • Simplify Management – Few clicks via portal to manage your IT. (Replace manual efforts to keep up middleware with automation, and you can focus on innovation) • Secure and highly available by design

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IBM Dev/Test Cloud Managed Services Provides Private and Hybrid cloud solutions for your Dev/Test needs

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What’s New (or New Enhancement) IBM.com Sales Kit IBM Cloud marketplace

IBM Cloud Dev/Test Managed Services are architected specifically for Dev/Test workload, which requires flexible characteristics to make your application team successful. • Provision servers instantly to meet the needs of your developers and testers • Eliminate risk through unified security policies, security patch compliance and system monitoring • Keep your team productive with middleware support through a single point of contact • Speed time to market from your application development and testing projects Our smarter cloud infrastructure helps you unleash the power and creativity of your application team, without being burdened by system administration or waiting on systems

Client Benefits • Integrated − Leverage the full capabilities of IaaS, PaaS, and Managed Services on the Dev/Test private or hybrid cloud − Global dev/test support & remote access for geographically dispersed teams • Flexible − Supports internal and external customer access with our private and hybrid cloud offerings − Extremely fast turnaround (hours not days) to self provision your servers • Scalable − Scale up your test environment with virtual machines at the rate your project requires − Replicate your environment consistently to enable concurrent development and test cycles

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IBM UrbanCode Deploy Continuous release and deployment promises greater delivery speed and frequency for complex applications

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What’s New IBM.com Sales Kit Partner World IBM Cloud marketplace

• Simplified deployment automation of mobile and cloud applications • Making deployment an integrated part of the DevOps lifecycle with improved integrations including JBoss, Cloud Foundry and more

Key Features • • • • •

Automated, consistent deployments and rollbacks of applications Orchestration of changes across servers, tiers and components Configuration and security differences across environments Clear visibility: what is deployed where and who changed what Integrated with middleware, provisioning and service virtualization

Client Benefits • Production Deployments: Orchestrate a complex production deployments of applications and configuration • Self-Service: Grant different teams rights to “push the go button” for different applications and environments • Incremental Updates: Deploy only the changes to components or missing incremental (patch) versions

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IBM Security AppScan Identify and fix vulnerabilities in your Cloud Applications and maintain regulatory compliance

Links IBM.com Sales Kit IBM Cloud marketplace

What’s New (or New Enhancement) in AppScan v9 • Classify and prioritize application assets, based on business impact. • Identify highest areas of risk, permitting clients to prioritize remediation efforts. • Expanded security policy management and build automation. • Enhanced mobile scanning capabilities, including enhanced JavaScript analysis and native language scanning capabilities for MobileFirst applications. • Improved support for MobileFirst-based project teams.

Features/Business Value • Unmatched ability to streamline application security management. • Significantly reduce application security risk, while maintaining application delivery timelines. • Unparalleled breadth & depth of security protection, integrating AppScan with IBM’s mobile, MobileFirst, QRadar and z Series offerings.

Client Benefits • Improves Security Posture • Lowers cost of meeting audit and compliance requirements

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IBM QRadar Security Intelligence Industry’s leading solution for Security Information and Event Management

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Cloud Security Pain Points to be Solved IBM.com Sales Kit IBM Cloud marketplace

• • • •

Visibility and security event monitoring for application activity running in a cloud Event logging for compliance reporting Anomaly detection for errant application and user activities Peace of mind for embracing cloud deployments while maintaining on-premise control

Differentiators / Business Value • SoftLayer bare metal installations for high performance applications • Cloud-based or on-premise analysis of detected security incidents • Out-of-the-box content and automated device and network asset protection for rapid time-to-value

New capabilities • Support for IBM SoftLayer environment and QRadar master console capabilities for service providers

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Tivoli System Automation for Multiplatforms Tivoli System Automation Application Manager TSA provides HA/DR capabilities through failover management with HW/SW redundancy, outage analysis, and online event automation to ensure maximum uptime

Links IBM.com Sales Kit IBM Cloud marketplace

What’s New • Brand new, state of the art User Experience, through a new graphical User Interface • New functionality, based on explicit customer requirements, vastly improving day to day operations. • Support for next-generation Infrastructure and Cloud platforms

Key Differentiators

• Continuous high availability clustering solution with advanced automation capabilities • Monitor & automate the starting, stopping, and recovery of applications components • Recover automatically from hardware & software failures • Out of the box solutions for SAP, databases, and many other software components.

Client Benefits • Reduce cost by providing application level automation in complex environments (cross-platform, cross-application) • Reduce risk by ensuring application availability caused by failures and complexity. • Avoids unplanned outages & accommodates planned outages with minimal to no impact on business.

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IBM Wave for z/VM Empowered Virtualization Management for Cloud

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What’s New IBM.com Sales Kit Partner World

• Brand new IBM virtualization management product based on acquired innovative technology from CSL International for improved administration, monitoring, and management of virtualized resources in IBM z/VM environments.

Key Differentiators • Manage highly virtualized environments through a powerful, graphical and intuitive user interface. • Enable rapid provisioning of virtual resources including Linux guests, networks, and storage for IBM® z/VM® environments. • Leverage role-based management and administration to control access to z/VM system management. • Reduce dependency on z/VM skills by empowering Linux administrators to perform day-to-day management of virtualized environments. • Monitor the performance of key system resources at a glance.

Client Benefits • Intelligent Visualization– Reduce the learning curve needed to manage complex environments and reduce dependency on scarce technical skills. • Simplified Monitoring–Annotate resources, control access, and monitor status of all z/VM systems through one management interface. • Unified Management–Leverage a single point of control to administer, monitor, provision, clone, activate, and discover system resources.

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IBM SmartCloud Virtual Storage Center Entry IBM SmartCloud Virtual Storage Center for Storwize What’s New (or New Enhancement / Business Value)

IBM.com Sales Kit Partner World IBM Cloud marketplace

• First to Market volume-level, cross-platform automated storage tiering, reduces users cost of storage up to 50% • Cloud and Software Defined Storage – Storage service catalog, automated provisioning, optimized utilization of pools of storage • Intelligent Performance Management with context sensitive views directly in the storage management interface

Key Differentiators • Intuitive user experience with consolidated management of heterogeneous storage • Intelligent analytics to place data in the right place at the right time • Automation of storage services to accelerate client benefit with improved storage administration • Complementary to VMware environments with vSphere / vCenter integration (VASA, web UI plug-in) for visualization of storage data and automated Provisioning from within vSphere console

Client Benefits • Easier to Use – Intelligent Performance Management with context sensitive views directly in the storage management interface • Faster to deploy - Improved agentless management with server-to-storage mapping (no agent required) • Easier to buy and lease – VSC Entry is as low as $417/mo on a 12-month lease from IBM. VSC will have a flat per TB price for up to 250 TB’s and 2 I/O groups; VSC for Storwize Family will have a per enclosure price.

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IBM Cloud Mobile Services Simplify how developers build apps using the breadth of MobileFirst

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What’s New • Mobile data in the cloud & synchronize across devices

IBM.com

• Push notifications • App logic running in the cloud

Sales Kit

• Mobile application management • Location services

Partner World IBM Cloud marketplace

• Code scanning for vulnerabilities • Mobile quality assurance: crash analysis, feedback management, and sentiment analysis

Key Differentiators • Build high quality mobile applications faster using a unique combination of mobile infrastructure and quality assurance during pre & post production

Bluemix.com

Client Benefits • Enable developers to glue together services that span the breadth of the MobileFirst portfolio via APIs • Support for mobile applications on-device or hosted mobile web scenarios • Common cloud-based on-boarding of mobile applications and solutions • Simplify mobile integration with enterprise systems of record • Mobile-optimized API access to System Z, WebSphere, business process, and enterprise data

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Cloud IoT (Internet of Things) Services Analyze real time data from a myriad of devices in near real time

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What’s New (or New Enhancement/ Business Value) IBM.com Sales Kit Partner World IBM Cloud marketplace

With more physical objects and smart devices connected in the IoT landscape, the impact and value that IoT brings to our daily lives, becomes more prevalent. People make better decisions such as taking the best routes to work or choosing their favorite restaurant. New services can emerge to address society challenges such as remote health monitoring for elderly patients and pay-as-you-use services.

Key Differentiators

• Easily integrates devices in new and existing systems to enable better business outcomes through real-time analytics • Simplifies device connectivity through cloud solutions, driving faster product time to market

• Delivers data between devices at near real-time

Client Benefits • Zero build cost of the solution … fully cloud hosted • Pre-integrated componentry • Time to value • Simplicity • Monthly payment plans, no large CapEx expense up front

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IBM Power Development Cloud The no-charge developer cloud for IBM Power Systems

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What’s New IBM.com

• •

Sales Kit Partner World IBM Cloud marketplace

100% of hardware agnostic Linux on x86 applications written in scripting (Java) or interpretive languages will run as is with no changes¹ 95% of Linux on x86 applications written in C/C++ port to Linux on Power with no source code change, just a simple recompile and test²

Features • No charge, worldwide remote access • Save and restore for future engagements • E-mail and Live Chat user support • PDP Blog and live group chat sessions

Client Benefits • Reduced developer and integrator costs • Excellent test environment that includes all operating systems on a range of hardware configurations • Applications tested and available when new systems and operating systems ship

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IBM Cloud Forevergreen for Application Management Leverages Rational Tools for full collaborative lifecycle management

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What’s New (or New Enhancement) IBM.com Sales Kit Partner World IBM Cloud marketplace

Provides collaborative tools and innovative infrastructure to architect, design, develop, test, demo and deploy applications for commercial project teams that stay Forevergreen. • Lifecycle collaboration • Requirements traceability • Advanced testing methods • Automatic deployments With our capabilities in the Rational tool suite we rapidly orchestrate required talent, platforms and tooling to deliver fast-cycle on your requirements.

Client Benefits • Integrated − Leveraging the JAZZ platform, integration between tools across the lifecycle is achievable and harmonious − Optimized Solutions for development, test and demo needs • Flexible − Supports multiple customer access points − Supports shared and dedicated customer environments − Select from any of our Small, Medium and Large service examples or define your own − Most current tool versions always available • Scalable − Our specialized Services grow and optimize as our client needs grow − Scale up tools and services as you need them

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IBM PureApplication Service on SoftLayer $$ Run applications you have with the cloud economics you want and the isolation you need

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What’s New IBM.com Sales Kit Partner World IBM Cloud marketplace

• Brings cloud economics, hybrid cloud, and unlimited elastic growth to proven PureApplication platform. • Reduce costs and management complexity with portable patterns across your hybrid environments without requiring re-architecture of the app • Patterns at your fingertips – purchase and begin using best of breed capabilities from leading business partners and IBM in minutes, directly from the IBM Marketplace.

Key Differentiators • Separate: Built with dedicated SoftLayer hardware to isolate compute, network & storage to keep applications safer off-premise • Simplicity: Easiest way to run, scale and manage traditional enterprise applications and the underlying infrastructure • Speed: Fastest way to adopt off-premise cloud for traditional enterprise applications via Patterns • Seamless: Portability of traditional enterprise applications across on-premise and offpremise clouds without re-architecting system topology, storage, network designs, etc.. via Patterns • Same: Identical interface & experience for developers & operations on-premise & offpremise

Client Benefits

$$  Cloud Seller's comp'd

• • • •

Speeds time to value with pre-integrated expertise built into deployable patterns Increases agility via pattern modularity Enhances simplicity and flexibility via pattern re-use Improves cost savings through leveraging hybrid cloud model

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Service Engage – Service Management SaaS Focus on Innovation – not Managing your Service Management Infrastructure

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What’s new: IBM.com Sales Kit Partner World IBM Cloud marketplace

• IBM Performance Management (SaaS) (formerly IBM Application Performance Management SaaS) - Easily monitor application health and user experience with deep-dive diagnostics. • IBM Workload Automation(SaaS) - Better processes and prepackaged automation requests means less attention and more profits • IBM Control Desk on Cloud - Optimized, automated service management reduces costs and service disruptions • IBM Enterprise Asset Management on Cloud - Improve operations and unify processes to increase asset availability, reliability and utilization • Maximo Inventory Insights (SaaS) optimize parts inventory

Applies pre-configured predictive analytics to

Client Value: • IBM Service Engage is an online exchange that helps practitioners build and manage next generation and infrastructure better, faster, and with dramatically less effort • Shift investment to innovation by lowering TCO • Faster access to service management solutions for better visibility, control, automation • Increase speed and efficiency with instant and ongoing scalability on SoftLayer

 Indicates hyperlink to ibm.com url

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IBM Control Desk on Cloud (formerly IBM SmartCloud Control Desk on Cloud) A cost-effective, lightweight cloud-based solution to help drive call avoidance, the ultimate support goal

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What’s New (or New Enhancement/ Business Value) • IBM Control Desk V7.5.3 builds upon the strengths introduced in prior releases to continue to deliver critical functions and improved value to customers through automation and continued process unification

IBM.com Sales Kit Partner World IBM Cloud marketplace

Key Differentiators • •

Complete IT service management solution for management of the cloud, on-premises or hybrid environments Available in SaaS, on premise, managed service, and strategic outsourcing models

Client Benefits • • • • •

Ability to deliver patches, changes, product updates through self service without human intervention. Continuous updates Faster upgrades which will improve update to latest releases Improved license management when devices are retired Improved catalog shopping cart experience

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IBM Control Desk for US Federal A cost-effective, lightweight cloud-based solution to help drive call avoidance, the ultimate support goal

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What’s New (or New Enhancement/ Business Value) • IBM Control Desk on Cloud for US Federal offering that are designed to meet US Federal risk and authorization management program (FedRAMP) and Federal Information Security Management Act (FISMA) moderate classification

IBM.com Sales Kit

Key Differentiators •

Partner World IBM Cloud marketplace

•

Complete IT service management solution for management of the cloud, on-premises or hybrid environments Available in SaaS, on premise, managed service, and strategic outsourcing models

Client Benefits • • • • •

Ability to deliver patches, changes, product updates through self service without human intervention. Continuous updates Faster upgrades which will improve update to latest releases Improved license management when devices are retired Improved catalog shopping cart experience

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IBM Workload Automation Automate and optimize the background execution of workflows

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What’s New IBM.com

• Continuous delivery of new integrations and automation enhancements – stay tuned on https://ibm.biz/wasaas-new • Provide automation solutions for specific business needs : Inventory & Retail Line of Business Apps

Sales Kit Partner World IBM Cloud marketplace

Key Differentiators • • • • •

Preconfigured, rapidly deployable instances and quick start content Immediate access to default applications (File Transfer, BI processes with SAP, Oracle and common IBM solutions) to solve common problems and learn more advanced uses Support workloads having complex dependencies, auditing & SLA management requirements Self Service UI : have the flexibility to run and monitor workloads wherever you are Multi-tenant architecture & server hosted by SoftLayer - 99.8% availability

Business Value • • •

Reduce costs by automating workflows without requiring expensive staff training and administration effort Increased Business agility with reduced time-to-market for service deployment Experiment and exploit automation with no up-front costs

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IBM Workload Automation for US Federal Drive the execution of business and IT processes with the lowest TCO

Links What’s New • Designed for US Federal sector customers* • Continuous delivery of new integrations and automation enhancements – stay tuned on https://ibm.biz/wasaas-new

IBM.com Sales Kit Partner World IBM Cloud marketplace

Key Differentiators • • • • •

Preconfigured, rapidly deployable instances and quick start content Immediate access to default applications (File Transfer, BI processes with SAP, Oracle and common IBM solutions) to solve common problems and learn more advanced uses Support workloads having complex dependencies, auditing & SLA management requirements Self Service UI : have the flexibility to run and monitor workloads wherever you are Multi-tenant architecture & server hosted by SoftLayer - 99.8% availability

Client Benefits •

• •

Reduce costs by automating workflows without requiring expensive staff training and administration effort Increased Business agility with reduced time-to-market for service deployment Experiment and exploit automation with no up-front costs

*Meets US Federal risk and authorization management program (FedRAMP) and Federal Information Security Management Act (FISMA) moderate classification requirements

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IBM Computerized Maintenance Management Systems (formerly IBM Enterprise Asset Management on Cloud) The industry leading asset management solution, now available as a SaaS offering

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

What’s New? Full capabilities of Maximo available as a subscription based delivery model • Includes Maximo and mobile access using Maximo Everyplace • Proactively plan, schedule & forecast work, with Maximo Scheduler • Hosted by IBM using the SoftLayer Cloud infrastructure

Key Differentiators • Collect, consolidate and analyze essential information on all types of assets including the IT elements of operating assets • Improve operations through better asset availability, reliability and asset utilization • Unify processes for wide-ranging asset management functions across multiple sites

Client Benefits • Reduced cost, eliminating Capital expense for Operation expense • Eliminate internal IT costs • Support for all asset classes, including operation technology

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IBM Computerized Maintenance Management Systems for US Federal (Formerly IBM Enterprise Asset Management on Cloud for US Federal The industry leading as)set management solution, now available as a SaaS offering

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What’s New ? IBM.com Sales Kit Partner World IBM Cloud marketplace

Full capabilities of Maximo available as a subscription based delivery model • Includes Maximo and mobile access using Maximo Everyplace • Proactively plan, schedule & forecast work, with Maximo Scheduler • Hosted by IBM using the SoftLayer Cloud infrastructure

Key Differentiators • Collect, consolidate and analyze essential information on all types of assets including the IT elements of operating assets • Improve operations through better asset availability, reliability and asset utilization • Unify processes for wide-ranging asset management functions across multiple sites

Client Benefits • Reduced cost, eliminating Capital expense for Operation expense • Eliminate internal IT costs • Support for all asset classes, including operation technology

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IBM Maximo Asset Management for US Federal (aka IBM Enterprise Asset Management - Inventory Analytics on Cloud for US Federal) New Offering Applies Predictive Analytics to Parts Inventory Optimization

What’s New (or New Enhancement/ Business Value) IBM.com Sales Kit Partner World IBM Cloud marketplace

• IBM Enterprise Asset Management - Inventory on Cloud will analyze parts and materials inventory to identify specific areas to reduce over-stock condition of unnecessary inventory and to reduce the likelihood of out-ofstock conditions for parts and materials supporting mission-critical assets • Unlike many analytics offerings, where users configure the tools and models, IBM has pre-configured the model, specifically for the analysis of parts and materials inventory data

Key Differentiators • Predictive technology - The software analyzes usage patterns of each inventory item over time to develop trends and patterns of consumption, to anticipate over-stock or out-of-stock conditions • Software-as-a-service (SaaS) - The software automatically extracts required data from a Maximo database and exports it to IBM's hosted service for analysis

Client Benefits • Reduction of unnecessary inventory can save significant annual costs since holding costs include storage costs, the cost of financing, inventory process and management time, among others • Delivered as a non-invasive SaaS offering - the source data is not modified and the offering does not interfere with normal Maximo operations

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IBM Maximo Asset Management (aka IBM Enterprise Asset Management - Inventory Analytics on Cloud)

New Offering Applies Predictive Analytics to Parts Inventory Optimization

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What’s New (or New Enhancement/ Business Value) IBM.com Sales Kit Partner World IBM Cloud marketplace

• IBM Enterprise Asset Management - Inventory on Cloud will analyze parts and materials inventory to identify specific areas to reduce overstock condition of unnecessary inventory and to reduce the likelihood of out-of-stock conditions for parts and materials supporting missioncritical assets • Unlike many analytics offerings, where users configure the tools and models, IBM has pre-configured the model, specifically for the analysis of parts and materials inventory data

Key Differentiators • Predictive technology - The software analyzes usage patterns of each inventory item over time to develop trends and patterns of consumption, to anticipate over-stock or out-of-stock conditions • Software-as-a-service (SaaS) - The software automatically extracts required data from a Maximo database and exports it to IBM's hosted service for analysis

Client Benefits • Reduction of unnecessary inventory can save significant annual costs since holding costs include storage costs, the cost of financing, inventory process and management time, among others • Delivered as a non-invasive SaaS offering - the source data is not modified and the offering does not interfere with normal Maximo operations

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IBM High Performance Services (Formerly IBM Platform Computing Cloud Service) Ready to use technical computing, analytics and Hadoop clusters in the SoftLayer cloud

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What’s New IBM.com Sales Kit Partner World IBM Cloud marketplace

• • • • • • •

IBM High Performance Services for ready-to-run Hadoop clusters Spectrum Scale on Cloud with full native encryption Remote 2D/3D Visualization for LSF workloads Windows server support for Symphony workloads Data Aware Scheduling for LSF to automate data transfers to the cloud Bare-metal servers with the option for the high performance InfiniBand interconnects on SoftLayer cloud Aspera fast data transfer between on-premise and cloud-based resources

• Client Benefits •

Build - Add compute & storage capacity in as little as a few hours with a complete, ready to run cluster in the cloud

•

Manage - Transparent user experience with a single workload manager and seamless file transfer between local resources & the cloud

•

Support - Access to technical computing expertise when you need it for a single source of support for the entire cloud-based cluster

•

Protect - Ensure security through physical isolation provided by dedicated physical machines & network as well as native encryption and your choice of data center location

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IBM Cloud Managed Services Embrace the cloud with confidence with a fully integrated set of managed services designed for critical enterprise workloads

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Pain Points to be Solved • Complexity, cost and skill needed to run and maintain enterprise workloads • Inability to respond to the business in expected timeframes • Lack of global infrastructure impedes reaching new markets

IBM.com Sales Kit IBM Cloud marketplace

Differentiators / Business Value • • • • • • •

On premise/off premise standardized global deployment Failover to and failback from disaster recovery and availability PCI compliant processes for secure credit card financial data Flexible compute storage and network configurations Best practice security: physical intrusion, vulnerability scanning Managed SAP, SAP HANA and Oracle capability with SLAs at the application level Available globally with 13 datacenters across 5 continents

New Capabilities • Storage - additional flexibility to expand and contract data storage. • Backup / Restore - multiple back-up frequencies (daily, monthly, quarterly, and/or yearly) and retention policies can be specified. to better comply with operational and regulatory requirements • Hybrid Cloud -SoftLayer Inter-connect (SLI) is a network architecture that enables highspeed network connectivity between CMS and SoftLayer,. This enables customers to create hybrid cloud environments • New Database Support - The CMS database backup, monitoring, and management options will now support IBM DB2 10.5, DB2 10.5 with BLU, and Microsoft SQL Server 2012. • Disaster Recovery for Devices - Now includes Disaster Recovery for dedicated devices including SAP HANA and Oracle appliances

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IBM Cloud Managed Services for SAP Applications Offering true business value with a multitude of enterprise-class features

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What’s new ? IBM.com Sales Kit

IBM Cloud marketplace

• Enhanced Availability for SAP Linux / Windows at the application level (99.7% SLA) • Support for Large Enterprise SAP Databases up to 18TB • New XL SAP systems on Intel ( 20,000 SAPS ) adding to existing AIX • New XXS SAP Landscapes on Intel and AIX (1100 SAPS) • Support for Sybase ASE as SAP database on AIX Extended Services • Support for SAP HANA appliance connected to CMS4SAP Applications • Support for SAP Mobility solutions

Key Differentiators • •

SLAs at the virtual machine level and up to application layer End-to-end management of customer’s environment from governance through disaster recovery • IT Infrastructure Library (ITIL)-based management of the infrastructure, platform and databases

Client Benefits •

Global Footprint – 10 datacenters in 5 continents with Around-theclock support from highly qualified IBM SAP service staff • End to End Security using proven processes to keep your infrastructure up and running and out of harm’s way • Migration services to move your data and applications safely

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IBM Cloud Managed Services for Oracle Applications

What’s new? IBM.com Sales Kit IBM Cloud marketplace

• • • • • •

Disaster Recovery &Performance Measurement Load Balancers for HA and Offloading CMS4Oracle DB Appliance – DB License Containment and High Availability Oracle RAC Oracle DB & Application PCI Compliance Enablement CMS4Oracle Operational Efficiency Tools & Automated Application Provisioning End User Privacy for Europe

Key Differentiators • SLAs at the virtual machine level and up to application layer up to 99.7% • End-to-end management of customer’s environment from governance through disaster recovery • IT Infrastructure Library (ITIL)-based management of the infrastructure, platform and databases • IBM can provide the full spectrum of Oracle services, from strategy to implementation to management • Long-term innovation partner; Integration with Application Management Services including Oracle industry expertise

Client Benefits • Global Footprint – 10 datacenters in 5 continents with Around-the-clock support from highly qualified IBM Oracle service staff • End to End Security using proven processes to keep your infrastructure up and running and out of harm’s way • Migration services to move your data and applications safely

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IBM Cloud Enterprise Application Managed Services for SAP Provided through a security-rich, cost-effective and scalable cloud infrastructure

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IBM Cloud marketplace

What’s New (or New Enhancement) Offers faster provisioning, greater flexibility and improved service delivery and quality in a safe, secure, and dynamic environment for Development, Test and Sandbox use via Cloud managed services. − Speed/improve access to SAP environments − No disruption to SAP transport − Reduce time to market for your SAP application − Improved productivity − Standardized, automated services that can be rapidly deployed With our smarter infrastructure and managed services, developers focus their energy on innovation and benefit from support provided by experts in Dev/Test infrastructure, Middleware and Application Software technologies, methods and best practices.

Client Benefits • Integrated − Accelerates service delivery with on-demand provisioning of systems, cloning/refreshes − Low cost and rapid setup from cloud, providing speed in response and deployment • Flexible − Customized SAP Installation and SAP Basis Support are available − Supports SAP on Cloud for rapid deployment of development and test systems − Bring Your Own License (BYOL) • Scalable − Our specialized services grow and optimize as the client needs grow − Provision/Deprovision and Add/Remove capacity, resources and functionality as needed

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IBM Cloud Enterprise Application Managed Services for Oracle Provided through a security-rich, cost-effective and scalable cloud infrastructure

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What’s New (or New Enhancement) IBM.com Sales Kit IBM Cloud marketplace

Offers faster provisioning, greater flexibility and improved service delivery and quality in a dynamic environment for Development, Test and Sandbox use via Cloud managed services. − − − − − −

Speed/improve access to Oracle environments Reduce time to market for your Oracle applications Improved productivity Standardized, automated services that can be rapidly deployed Oracle Database (DB) and Oracle Applications (Oracle E-Business Suite, Hyperion, PeopleSoft) Customized installation and administration support is available

Client Benefits • Integrated − Accelerates service delivery with on-demand provisioning of systems, cloning/refreshes − Low cost and rapid setup from cloud, providing speed in response and deployment • Flexible − Customized Oracle Installation and Oracle Support is available − Supports Oracle on Cloud for rapid deployment of dev and test systems − Bring Your Own License (BYOL) • Scalable − Our specialized services grow and optimize as the client needs grow − Provision/Deprovision and Add/Remove capacity, resources and functionality as needed

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MaaS 360 Secure Productivity Suite - SaaS Delivering mobile management and security services as a service

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IBM Cloud marketplace

• • • • • • •

Mobile Device Management - Broad range of mobile OS support Mobile Application Management - SDK and App-Wrapping Secure Productivity Suite - Secure Mail and Secure Browser Secure Document Sharing Dual Persona – Container Support Enterprise App Catalog SaaS Offering

Key Differentiators • • • •

Simple and fast with an exceptional experience Seamless integration with your infrastructure Proven approach to cloud mobility management Comprehensive layered security

Client Benefits • Reduce management cost - Quickly deploy, enroll and manage devices, apps and docs with automatic updates without additional hardware costs or maintenance hassles • Improve productivity & employee satisfaction – Provide end-to-end accessibility so your employees can truly take the business wherever they go • Improve security compliance & reduce risk – Protect data by enforcing policies and ensuring device and application security on BYOD and business-issued devices

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IBM WebSphere Cast Iron Live The fastest way to integrate Cloud and On-Premise applications

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• Pre-built rich connectors to applications, • Simple user experience, • Support for a wide range of integration paradigms

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• Flexible deployment options

Key Differentiators • Configuration no coding • Template based integration to replicate best practices

Client Benefits • Easier – uses configuration that no need of coding • Faster- TIPs (template based integration process) to reduce time to integrate and best practices can be replaced with other operations • Advanced - Updated security(SAML, Secure connector enhancement), encryption(PGP), control(OAuth 2.0), and logging features

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Trusteer Trusteer allows IBM to strengthen its security strategy with broader intelligence, additional expertise and unique integrations

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• IBM Enters Web Fraud Protection leading web fraud capabilities assists IBM's financial services and web commerce customers • Strengthens IBM Mobile Security as part of IBM Mobile First, Trusteer helps enable secure transactions from devices to the back office • Extends Advanced Threat Protection provides a unique endpoint solution to help identify and prevent Advanced Persistent Threats • Security-as-a-Service cloud-based deployment enables rapid adoption and real-time updates

IBM Cloud marketplace

Client Benefits • Advanced Threat Protection - Holistic Protection For ZeroDay Exploits and Data Exfiltration • Enhanced Threat intelligence – Rapid Adaptation to Malware and Emerging Threats • Integrated Fraud Protection - Fraud Detection Extending to IAM and E-commerce • Mobile Transaction Security - Embedded Security for Mobile Devices and Applications

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IBM Watson Discovery Advisor Enables researchers to answer the tough research problems that have never been answered

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What’s New (or New Enhancement/ Business Value) IBM.com

• Helps accelerate research by synthesizing millions of documents into summary hypotheses and evidence • Helps keep researchers current by automatically updating findings

Sales Kit Partner World

• Makes research more collaborative by exporting findings with colleagues

Key Differentiators Useful when: • A wealth of evidence exists but there is no single answer that is documented in literature • Users are more interested in navigating through underlying evidence than finding any one existing answer • Users need to quickly explore non-obvious relationships to catalyze discovery

Client Benefits Accelerates discoveries like… • Pharma : What other heart disease types can be treated with the reformulation of Drug X? • Business: What are the top challenges to integrate an acquisition? • Technology: What are the top risks of an ERP implementation?

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IBM Watson Analytics $$ Be Brilliant. Find what matters most to your business with IBM Watson Analytics.

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• IBM Watson™ Analytics delivers a unified analytics experience on the cloud and helps you focus on the drivers that matter most in your business. • By automating the steps of data access and refinement, predictive analysis and visual storytelling, Watson Analytics immediately identifies and explains hidden patterns and relationships to accelerate your understanding of why things happened and what's likely to happen. • Because Watson Analytics features natural language dialogue, you can ask the right questions and get results in the familiar terms of your

Key Differentiators • • • •

Single analytics experience Fully automated intelligence Natural language dialogue Guided analytic discovery

Client Benefits

$$  Cloud Seller's comp'd

• • • • • • • • •

Engaging User Experience Data Access and Refinement Guided Analytic Discovery Reporting and Dash boarding Visual Storytelling Natural Language Dialogue Integrated Social Business Cloud-based Agility Mobile First

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Cloud API Economy Readiness Assessment Expanding your Enterprise to new heights

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Description This offering is a prescriptive analysis for both Business and IT, which guides and helps determine the deployment and management of an API Centric Architecture to determine the API roadmap for enterprises, in support of their business objectives.

What’s New? • A methodical process of evaluating the existing API Centric Architecture of an organization • An assessment approach to determine the alignment of existing API strategy with the business strategy, objectives, and needs along with the technical architecture & capabilities • Deliverables 1.

An API Architecture Baseline Assessment

2.

An API Management and Governance Model

3.

API Capabilities (Current & Future)

4.

API Transition Plan

5.

Executive Briefing Package

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IBM Cloud Data Virtualization Provides cost-effective, rapid recovery of critical data plus easy reuse

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What’s New (or New Enhancement/ Business Value) • A new offering designed to provide cost-effective, rapid recovery of critical data plus easy reuse by utilizing snap shot technology to create a one-time “golden copy” of production data and makes unlimited virtual copies available for multiple uses

IBM.com Sales Kit

Key Differentiators Partner World IBM Cloud marketplace

• Facilitates storage optimization and reduced total cost of ownership by creating a single, versatile copy and utilizing protected production data for multiple purposes • Helps enhance recovery point objective (RPO) and recovery time objective (RTO) to enable improved data availability and protection • Leverages IBM expertise to provide comprehensive analytical and reporting capabilities while also helping to manage regulatory compliance

Client Benefits • • • • • • •

Increase application availability and speed production cycle Decrease wide area network bandwidth Improve RTO and RPO for business critical infrastructure and data Reduce or eliminate upfront capital investment Lessen dependency on tape for backup and recovery Improve resiliency with frequent ad-hoc testing Speed time to market without disrupting production environments

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IBM Cloud Resiliency Consulting (Formerly IBM Resilience Consulting Services for Hybrid Cloud) Utilizes a wide range of assessment, design, planning and testing techniques to enable implementation and maintenance of resilient cloud solutions that meet business requirements

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What’s New (or New Enhancement/Business Values IBM.com

• •

Reviews associated risks and impacts due to a service disruption and defines resilient cloud strategies that meet needs of business Documents linkages, interdependencies and synchronization points between cloud workloads and traditional legacy production environments Develops corresponding business and technology views cloud-based services plans and procedures

Sales Kit

•

Partner World

Key Differentiators

IBM Cloud marketplace

• •

•

Industry leading provider of resilience consulting services supporting complex business ecosystems and enterprise hybrid IT infrastructures Proven lifecycle methodology that enables sustainable improvements in resilience, cost optimization, risk management and regulatory compliance Focus on resilience of critical business services – not just IT

Client Benefits • • • •

Integrated cloud and legacy platform resilience capabilities (business and technology plans, and procedures) Reliable cloud resiliency Validation/Testing of cloud provisioning and automation for resiliency purposes including failover/failback, re-start sequencing, integration and synchronization with other cloud and legacy environment workloads Documented evidence to support Governance, Risk and Compliance for cloud based services

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IBM Emptoris Rivermine Telecom Expense Management Enhanced mobility, improved analytics, integrated call accounting

Links IBM.com Sales Kit IBM Cloud marketplace

What’s New (or New Enhancement/ Business Value) • Enhanced mobile capabilities include additional support for Individual-Liable and Machine-toMachine (M2M) devices • Improved analytics around invoice charge categorization and mapping provides improved visibility and facilitates managerial reporting • Integrated call accounting platform helps collect, consolidate and manage the thorough analysis of call detail records

Key Differentiators • Our unique unified wireline and mobile platform has now been extended to include Individual Liable devices, M2M devices and integrated Call Accounting capabilities • With the enhancements around charge categorization and mapping, IBM provides the best ad hoc reporting and analytics capabilities in the TEM market

Client Benefits • Mobility - Enhanced support for M2M and Individual Liable (BYOD) device scenarios allows IT managers to address employee demands while gaining visibility and control of all these devices for holistic management of enterprise mobile communications expenses. • Analytics - Increased granularity on invoice spend by category provides business owners additional capabilities to capture rich data; improving reporting and visibility. • Call Accounting - Integrated Call Accounting platform facilitates collecting and analyzing call detail records, traffic analysis and fraud detection, and advanced bill comparison.

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IBM Cognos Disclosure Management on Cloud Assemble management and performance reports rapidly, on the cloud

Links Business Value IBM.com Sales Kit

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• Enhance the reporting process for management reports, budget books, board reports, regulatory reports, financials… • Automate the text, commentary and analytics across presentations and reports • Enable collaboration from multiple authors, across multiple departments, to work on reports and presentations at the same time

Key Differentiators • • • •

Solution for all/any reports – not just a single pain On-cloud or on-premise deployment, same functionality Complete Office integration with PowerPoint support Strong integration capability: - IBM Planning and Analysis on Cloud (formerly IBM Cognos TM1), Hyperion HFM and Essbase, - Analysis Services and external Excel spreadsheets

Client Benefits • Fast ROI – can be up and running and building reports independently in weeks • Save time – eliminates the need to manually create reports • Decrease risk – direct data source access plus built-in data validations • Easy to use - it’s the same tools they use today: Microsoft Excel, Word, PowerPoint • Multiple report formats

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IBM Commerce on Cloud A cloud-based e-commerce platform for enhanced customer shopping experiences

Links IBM.com

Create and Manage Differentiated Omni-Channel Customer Experiences • IBM Commerce Composer - Quickly and easily create and manage store page templates and content without the need for IT.

Sales Kit IBM Cloud marketplace

• Responsive Design – Dynamically optimize customer experiences for all device types, web, tablet or mobile. • Order Orchestration – Manage orders and order fulfillment seamlessly across channels.

Key Differentiators • Built-in web store templates and application integration to help accelerate your deployment time and realize benefits quickly. • Streamlined order management with flexible fulfillment options to optimize inventory and help increase customer satisfaction. • Personalized customer offers and promotions

Client Benefits • Differentiated brand experiences across all channels of customer interaction • Rapid time to deployment with cloud services • Reduced cost of ownership

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IBM Cloud Business Solutions Innovative analytics-driven business solutions on the Cloud tailored to client needs

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What’s New IBM.com Sales Kit Partner World IBM Cloud marketplace

IBM will initially offer 12 solutions, with plans to bring at least 20 industry-focused solutions to market this year. Many of the solutions come with deep analytics prowess from industry-tested assets developed by IBM Research. Each solution includes multiple, industry-specific versions to adapt with ease to variances across industries, while leveraging common cross-industry patterns. The first Cloud Business Solutions include: • Care Coordination - Analytics-driven Care Coordination platform that can be leveraged by IBM teams either working directly with healthcare organizations or in conjunction with a disease management business partner. Offering predicts crisis events and promotes care best practices • Customer Data – Provides the data and analytics required to improve a client's revenues by improving market positioning, product design, and high potential customer segments. • Mobile Predictive Maintenance - Predicts unforeseen asset breakdowns to allow operations managers to take action before the process is disrupted. IBM Predictive Maintenance on Cloud solution provides deeper insights into the condition of an organization's assets and processes through continuous monitoring and advanced analytics and driving more intelligent decisions • Smarter Asset Management – Delivers exceptional value to clients through IBM’s ability to architect, implement, operate, maintain, safeguard, and manage the client’s Maximo enterprise asset management system

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IBM Counter Fraud on Cloud Clients detect, prevent, investigate, and discover fraudulent behavior

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What’s New IBM.com Sales Kit

• Cloud-enabled asset: Fraud & Abuse Management System (FAMS) Asset enabled is available in a cloud environment for retrospective Business Controls fraud discovery in Time & Expenses and Accounts Payables. IBM services help configure and operate the solution, perform data loads, and generate profile models for customer analysis. •

Partner World IBM Cloud marketplace

The Counter Fraud for Business Controls asset runs on SoftLayer. It is a private Cloud configuration, accessible by a client for analysis and reports through a secure web browser connection

Key Differentiators • •

Uses advanced analytics and statistics, not queries Contains pre-built behavior models that can be adapted in hours for a payer organization • Powerful analytics are presented in easy-to-understand format for investigators • Unlike many competing solutions, Counter Fraud Business Control solution does not require users to have advanced degree in statistics

Client Benefits • • •

•

Identify potential fraud before payment, reducing expensive recovery actions Detect multiple behaviors and schemes simultaneously Analyze claim and provider level information to detect suspicious patterns Provide evidence-based identification of target cases for investigation

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IBM Spectrum Scale (formerly GPFS / IBM Elastic Storage) High-performance, highly scalable storage for unstructured data

What’s New

Links IBM.com

• •

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•

Partner World IBM Cloud marketplace

•

What’s New (or New Enhancement/ Business Value) IBM® Spectrum Scale™, part of IBM’s Spectrum Storage portfolio of software defined storage solutions, uses standard hardware to dramatically lower both acquisition costs and total cost of ownership Secure encryption protects against data theft and supports HIPAA, Sarbanes-Oxley, EU and privacy law compliance Spectrum Scale flash local read-only cache accelerates I/O performance up to 6x by reducing the amount of time CPUs wait for data and decreasing the overall load on the network

Key Differentiators

• Spectrum Scale enables you to manage petabytes of data and billions of files, within a single namespace, across multiple data tiers, including cloud storage • Spectrum Scale provides low-latency access to your data from anywhere in the world with unique, patented distributed disk-caching technology • Available as software only, a bundled IBM solution, or as a high performance service running on IBM SoftLayer

Client Benefits

• OPEN: Spectrum Scale is POSIX-compliant, supporting a broad set of CAMSS applications. It supports object data with OpenStack Swift integration, and has a Hadoop connector for analytics applications. • IMPROVED PERFORMANCE AND LOWER COSTS: automatic policy-based storage tiering from flash through disk to tape, moves data to the right place at the right time, minimizing storage costs • SHARE DATA GLOBALLY: Distributed environments and data can be readily embraced without sacrificing performance, thanks to local caching of data sets, on-premises or in the cloud

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IBM Power Systems Solution Edition for Scale Out Cloud Open source Linux solution for scale-out clouds services

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• 1-button e-Config for easy ordering and Lab Services certified Reference Configuration for rapid implementation • Choice of 1 or 2 socket, 10-core POWER8 processor Linux server • Built for scale out data and cloud environments with superior performance-for-price advantages • PowerKVM hypervisor and OpenStack cloud management tools and APIs

Key Differentiators • Cloud delivery built on community supported PowerKVM and OpenStack for maximum flexibility • Automated infrastructure delivery and improved reliability to speed innovation • Exceptional memory bandwidth and processing power of POWER8 systems for big data and compute intensive workloads • Control point for cloud with cross-platform support and choice of hypervisors. .

Client Benefits • Fast time to value with pre-built and pre-installed integrated offering • Low cost cloud with scale out systems with open-sourced hypervisor and cloud management stack • Differentiated platform performance built on POWER8 technology with and unique advantages of IBMs hardened OpenStack distribution • Simple and easy to use cloud management and delivery tools

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IBM PowerKVM Reduces IT Infrastructure Costs, optimizes Linux workload consolidation at a lower cost of ownership, simplifies your virtualization management

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• PCI Pass Through Support device support • Mixed mode endian VM support on a single PowerKVM host • PCI Hot plug support • Updated Linux distribution support SLES 12, Ubuntu 14.10, RHEL 6.5

Features/Business Value • Improved performance allowing direct control of I/O devices by VMs • Improved flexibility to run all supported Linux distributions at the same time • Dynamic addition of I/O device improves availability • Expanded Linux Distribution options provides greater choice of applications and flexibility

Client Benefits

• Optimize Linux Workload Consolidation and scale out of workloads at a lower cost of ownership • Simplified management with Linux open source tools • Exploits performance, scalability and security built into Linux • Leverage traditional Linux admin skills on Power Systems to administer virtualization • Use open source tools like OpenStack to manage virtualization

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IBM Power Systems Enterprise Servers Power Systems with POWER8 are built with open innovation to put data to work across the enterprise

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What’s New IBM.com Sales Kit Partner World IBM Cloud marketplace

• IBM has announced new Power Systems enterprise servers featuring POWER8 technology • Power E870 - Up to 80 cores, 32 or 40 core nodes (5U), Up to 4TB Memory, 1 or 2 Nodes per system • Power E880 - Up to 128* cores, 32 or 48 core nodes (5U), Up to 16* TB Memory, 1 to 4 Nodes per system - * Initial GA supports 2 nodes, 64 cores, 8 TB with MES to 3 or 4 nodes in 2015

Client Benefits • Tackle your largest workloads with increased system scalability • Save time with simplified cloud management with OpenStack for public, private and hybrid cloud • Maximize your customers experience with Enterprise RAS • Reduce costs with increased energy efficiency • Manage the peaks and valleys of workloads with Power Enterprise Pools • Manage a wider range of workloads with up to 20 VMs per-core

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IBM Power Systems Solution Edition for Cloud Pre-built, pre-installed entry cloud system for Enterprises

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What’s New • Now includes option for IBM’s latest POWER8 processor for superior per core performance for data, analytics and web 2.0 services

Sales Kit

• Updated Reference Configuration expanded to include coverage of PowerVC and OpenStack based cloud management

Partner World

• Refreshed SmartCloud Entry with full OpenStack distribution for dynamic, community driven innovation and future flexibility for cloud deployments

IBM Cloud marketplace

• Complete customization with REST and OpenStack APIs

Client Benefits • Get up and running quickly with Fast pre-built and pre-installed solution • Built on Power enterprise systems for the highest reliability, scalability, serviceability and security • Accelerates service delivery with approval process automation and automated provisioning of resources • Provides an enhanced request-driven "user experience,” while driving down costs and accelerating time to market • Control point for cloud with cross-platform support for Power, x86 and System z

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Cloudant Mobile-ready, highly scalable DBaaS

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IBM Cloud marketplace

• • •

Database-as-a-service, powered by SoftLayer Mobility-ready highly scalable Fully managed distributed NoSQL DBaaS

Client benefits • • • •

Rapid integration of social engagement into MobileFirst applications Scalable APIs Enhanced data analytics and security across front and back office Enable online data experience for offline use cases

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Cloudant Local Scalable, always-on NoSQL database for private, public, and hybrid clouds

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Differentiators / Business Value IBM.com Sales Kit Partner World IBM Cloud marketplace

Cloudant Local provides organizations that share a passion for database scalability and continuous innovation with: • Scalable, fault tolerant JavaScript Object Notation (JSON) data store handles peak usage. • Nonstop data availability and durability that keeps applications up and running. • Faster development and ubiquitous access with easy-to-use HTTP APIs and query language. • Greater flexibility and speed of access with advanced indexing and querying. • Scalable, familiar Apache Lucene based search. • Geospatial function that expands applications with location data to the edge. • Data protection and security for sensitive data. • Simplified management and monitoring that reduces IT and database administrator's time requirements. • Open source Cloudant Sync integration to synchronize mobile and remote devices, enabling always on access.

Client Benefits Cloudant Local provides the following features and benefits: • Elastic Scalability – Lets you scale data on-demand, with the ability to span multiple data centers or cloud providers. • Data Synchronicity – Helps reduce latency and eliminate single points of failure. • Geo-Mobility – Allows you to update data locally, while advanced geospatial capabilities can simplify development of location-based apps. • DBaaS flexibility – Offers a fully managed service or self-service with assistance from Cloudant experts

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IBM Critical Data Protection Program Safeguard your “crown jewels” and protect your brand

Links IBM.com Sales Kit IBM Cloud marketplace

What’s New (or New Enhancement/ Business Value) •

A comprehensive approach to safeguarding your most strategic information

•

Helps you determine what data is most important to your organization

•

Determines the best ways to securely use critical data in day-to-day operations

•

Uses market-leading loss prevention and encryption technologies

Key Differentiators • •

State-of-art assessment, design and remediation of critical data A practical, rather than “lock-down” approach to data protection, emphasizing ways to manage and reduce risk.

Client Benefits • Enhance your profitability • Stay competitive • Protect your reputation

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IBM Bluemix DevOps Services

(formerly IBM DevOps

Services for Bluemix) Open, integrated rapid development in the cloud that scales What’s New

Links IBM.com Sales Kit

IBM Cloud marketplace

• • • •

Unified experience: Get started. Be productive. Deliver high quality. Monitor and scale. Dedicated Sandbox: Write code, debug, build and test -- all in your own workspace Bluemix Live sync: Your cloud always sync'd to your desktop, from anywhere Deployment Stages: Customize each stage, incrementally discover, and add new services to your delivery pipeline

Features/Business Value • Track and Plan Service: With improved user experience to quickly plan and execute agile projects • Connect to or host Git repositories to develop and edit code and auto-deploy in IBM Bluemix to speed changes through the delivery process • Start coding instantly with the built-in Web IDE or bring your own coding tools • Delivery Pipeline Service to quickly build, compile, test & package apps then automate release and deployment in IBM Bluemix Easy Build & Deploy

Access

Team Collaboration

Code Now

Client Benefits • Integrated end-to-end DevOps solution in the Cloud • Integrated task tracking, agile planning, source control with auto deploy • Complementary mobile quality and application performance monitoring • Flexibility to use favorite tools or use the Web IDE

DevOps Services

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IBM MobileFirst Quality Assurance Service for Bluemix “As a Service” solution that provides continuous delivery and feedback for mobile apps

Links IBM.com Sales Kit

What’s New: • Software as a Service (SaaS) offering: IBM Mobile Quality Assurance service for Bluemix

Key Differentiators (MQA and MQA for Bluemix) Partner World IBM Cloud marketplace

•

IBM offers user sentiment analysis that turns users reviews into actionable insight. And it supports in-house testing and beta testing with in-app bug reporting that cuts hours down to minutes to find bugs. This helps significantly to decrease time to feedback and time to diagnose/correct the problems –enabling customers to deliver a higher quality mobile experience faster.

Client Benefits IBM Bluemix

• Frictionless bug reporting – submit defects in seconds while using the app from your mobile device • In-app crash reporting – rapid insight into why an app fails • User feedback – get feedback about your app straight from your customers • Over the air app distribution – get the latest in the hands of testers as soon as it is available • Sentiment analysis – mine app store ratings and reviews to extract actionable feedback before they go viral.

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IBM Bluemix DevOps Services – Monitoring and Analytics Visibility and control of your application

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• Availability metrics for your mission-critical applications • resource performance monitoring integrated into Bluemix experience

Client Benefits • • • •

Spend your time innovating and delivering value, not changing bugs Diagnose problems 90% faster with code-level diagnostics Resolve problems 60% faster with embedded analytics Reduce your maintenance costs while improving availability

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IBM Bluemix Big Data and Analytics Services

Extends its Bluemix portfolio for Big Data & Analytics services that enable the creation of insight-driven, web and mobile applications and real-time decision making using big data from the “internet of things.”

Features/Business Value Sales Kit

IBM Cloud marketplace

• Provides mobile and web developers a programmatic way to leverage data and analytics services alongside the 30+ services available on Bluemix • Data Security and Privacy in the Cloud capabilities available for SQL Database service Map Reduce services Capabilities: sensitive data discovery, mask sensitive data, database activity reporting for compliance • Internet of Things Service (beta) provides developers with a faster way to create new applications in the cloud and includes all the tools needed for cloud-based applications servicing the millions of devices that comprise the Internet of Things

Big Data and Analytics Services:

Geospatial Analytics

Time Series Database

Cloudant

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IBM BigInsights on Cloud Enterprise Hadoop as a Service

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• Hadoop-as-a-service with 24 x 7 managed cloud operations • IBM Open Platform and optional in-Hadoop analytics modules from BigInsights

Key Differentiators Sales Kit

• •

Partner World

•

IBM Cloud marketplace

Managed clusters provide always-on Hadoop Bare metal deployment on dedicated nodes for enhanced performance, security and data isolation High value in-Hadoop analytics features, including Big SQL, Big Sheets, Text Analytics, Big R, Machine Learning and more

Client Benefits • • • •

No need to install servers on-premises or to be concerned with data center space No requirements to maintain infrastructure or software components IBM Open Platform with 100% open source Apache Hadoop components Size to your needs and expand as requirements grow

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IBM API Management $$ IBM API Management on Cloud $$ Extend your Services beyond your Enterprise available on premise, SaaS and Service on Bluemix What’s New (or New Enhancement)

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

IBM Bluemix

• Swagger-based API creation, deployment & invocation without any manual steps needed • Co-publish & supersede plans and manage plan subscription migrations • Extract API usage & analytics data through a REST API for integration with third-party business intelligence, monetization, billing or reporting systems • Classify APIs for flexible API / plan grouping on the developer portal • Discover REST & SOAP services from System z and custom registries • Mutual authentication support for custom certificates to enable secure back-end connections • Build a custom portal with blogs, forums, CAPTCHA , search, password lockout & multi-factor authentication support using integration with content management systems

Key Differentiators • Engage with application developers through API portals that provide API exploration, self-service sign up for rapid onboarding, interactive API testing, application and key management, rate limit notification and API usage analytics • Define, publish, and analyze REST and SOAP APIs with API discovery, API assembly with data transformation, API security management, API lifecycle management • Establish API rate limits, publish to multiple developer portals and users, gain business insight through API analytics, and provides the capability to charge back developers for API usage • Manage the multi-tenant API environment to administer and scale system resources and monitor runtime health. • Provide highly secure API support by DataPower Gateway

Client Benefits • • • •

$$  Cloud Seller's comp'd • •

Quickly configure your API management solution and rapidly create new APIs from existing business assets or cloud services through configuration and a no-coding approach Manage your APIs with business-level controls by setting varying levels of consumption entitlements and managing the application developer Transform and grow your business with insights through detailed analytics with structured filtered searches and navigation capabilities Acquire partners and innovative application developers, both internally and externally, through an attractive developer portal that can be tailored to your brand Secure, control, and optimize access to your APIs using leading standard industry practices Reduce resolution time with supplied operational monitoring and debugging capabilities

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IBM HR Services for Cloud Maximize the return on cloud-based HR investments and sustain the benefits over time

Links What’s New IBM.com Sales Kit Partner World IBM Cloud marketplace

• IBM’s certified Success Factors and Workday experts can partner with clients from the beginning of their journey to transform their legacy HR system into a flexible, cloud-based delivery model. We then provide ongoing HR services to support and optimize their cloud investments. • Our skilled data analysts and analytics specialists can help clients organize, present and interpret the massive amount of data in their HR systems, providing valuable insights to enable more informed HR strategic decisions.

Key Differentiators • A continuum of HR support: IBM has the global scale and breadth of expertise to provide end-to-end HR services including implementation, integrated employee support, advanced analytics and strategic consulting to HR organizations • Deep expertise: our experience spans projects for companies with large employee populations (20,000+ employees) and highly complex integration environments (60+ integrations)

Client Benefits • • • •

Reduced operational and administration costs / enhanced ROI Improved employee and manager self-service Increased business agility Access to analytic insights

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DevOps Software Patterns for SoftLayer $$ Integrated Solution for a Fast Path to DevOps

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What’s New IBM.com

• Special pricing leveraging PureApplication System as a DevOps platform • Integrate application lifecycle management, release & deploy automation, and service virtualization – DevOps elements ready to go

Sales Kit

Description Partner World IBM Cloud marketplace

• Instant platform for DevOps with PureApplication System • Token licensing to control costs and easy access to DevOps tools for the team • Continuous deployment and release with UrbanCode Deploy, UrbanCode Release • Continuous testing with Rational Test Virtualization Server / Rational Test Workbench

Service on $$  Cloud Seller's comp'd

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IBM Mobile Application Platform Pattern On Board your mobile deployment with simplicity and speed

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What’s New IBM.com Sales Kit

• • • •

Native Capability Enhancements Better Hybrid Performance Fiberlink, Trusteer, Xtify Integration Ready Now available as a service on PureApplication Service on SoftLayer!

Client Benefits IBM Cloud marketplace

• • • • •

Simplicity – No H/W Procurement, No manual S/W Installation Speed – From Zero to Production in Minutes Seamless – Public, Private, Hybrid, Dynamic Scalable – Leverage SoftLayer WW Datacenters Secure – Single Tenant Mobile Platform Architecture

“Using IBM’s MobileFirst set of products along with IBM PureApplication System, we have been able to coordinate our infrastructure with our development. Now we are geared to move at the speed of mobile.” – Peter Aceto, President and CEO, Tangerine Bank

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IBM Software Patterns Accelerate new application deployment across dynamic hybrid cloud

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What’s New IBM.com

• Patterns can be used in a hybrid cloud environment that allow for a fast start to Mobile, Commerce, Smarter Process and Business Intelligence, and DevOps

Sales Kit

Key Differentiators

IBM Cloud marketplace

• IBM’s Patterns enable you to capture environmental expertise in a standard, repeatable and portable deployment model, simplifying lifecycle management across off-premise & on premise environments. • Create a pattern once, deploy it anywhere! Only IBM offers pattern deployment capability on premise and off premise enabling a hybrid cloud strategy for your IT architecture in minutes!

Client Benefits • Rapid solution delivery for fast time to market • Simplifies application lifecycle • Reduces in deployment risks

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IBM XIV Cloud Storage for Service Providers Simple, Resilient, Predictable

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What’s New IBM.com Sales Kit Partner World IBM Cloud marketplace

• XIV Storage Cloud for Service Providers offers feature options and innovative pay-perneed flexibility, empowering cloud service to cater to tenant requirements with extreme efficiency and resiliency • Preview: XIV multi-tenancy brings flexibility and simplicity to management of tenant data and storage resources across multiple XIV systems

Key Differentiators • A robust storage system to handle diverse and growing workloads as well user demands with consistent performance, and can scale easily, non-disruptively as business grows • Available with Pay-as-you-grow Advanced System Placement option which helps balance SP cash-in / cash-out situations

Client Benefits • XIV’s grid scale architecture provides tune- and hotspot-free growth with consistent high performance for any workload and 5 nines availability desired for non-disruptive growth and scale. • Flexible pay-as-you-grow Advanced System Placement program enables service providers and enterprises to address growing data volumes while mitigating financial risk • XIV multi-tenancy* enhances data security and cloud economics through the partition of XIV storage into logical domains assigned to distinct tenants

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One Pagers NEW October 2014

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IBM Omni-Channel Merchandise Optimization Enables retailers to maximize sales, profit and shopper loyalty by quantifying consumer behavior to make predictive merchandising and marketing decisions across all channels

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What’s New (or New Enhancement) IBM.com Sales Kit Partner World

• Omni-Channel Price Optimization capabilities to coordinate pricing across store and online channels • Simplified and streamlined promotion planning and optimization features • New sales Driver dashboard in Shopper Insights to compare Y to Y metrics • Ability to add new items to existing Markdown plans

Features/Business Value IBM Omni-Channel Merchandise Optimization is a suite of merchandising analytics and process applications that enable retailers to harness the power of consumer demand to make predictive merchandising decisions across all channels. Define merchandising strategies based on scientific understanding of consumer behavior and make actionable pricing, promotion, markdown, and assortment decisions that will achieve revenue, profitability and sales volume objectives.

IBM Cloud marketplace

Client Benefits • • • • • • • •

Increase gross margin, revenue and volume Determine competitive cross-channel pricing strategies Localize pricing, promotions, markdowns and assortment Automate cumbersome, time-consuming tasks Simulate and execute sophisticated merchandising strategies Improve collaboration with trading partners Boost response rates with highly targeted promotional offers and events Deliver consistent promotional messages across channels

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IBM MobileFirst Protect (formerly IBM Endpoint Manager SaaS Fiberlink MaaS360) Provides organizations of all sizes the ability to securely manage the diversity of mobile: device, apps, content, BYOD, networks and transactions.

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What’s New IBM.com Sales Kit Partner World

• Name Change to MobileFirst Protect (formerly IBM Endpoint Manager SaaS Fiberlink MaaS360) • New Component IBM MobileFirst Protect Professional (SaaS) - a mobility management bundle for small to mid-size businesses, provides everything you would expect from a powerful, enterpriseclass MDM solution, but affordable and simple enough for any organization to implement and use. • New Component IBM MobileFirst Protect Laptop solutions (SaaS) – provides the ability to enroll, configure, manage, secure, and report on Mac OS X and Microsoft™ Windows™ PC based devices alongside smartphones and tablets. • Now available for System Z (on Prem)

Key Differentiators IBM Cloud marketplace

• End user and administrator ease of use allows for rapid onboarding of users & devices at large scale • Dual Personna to effectively containerize sensitive corporate data • Seamless enterprise integration, with plug & play compatibility with existing systems • Clear pricing and free, production-grade 30 day trial

Client Benefits • Simple to setup & use in a matter of minutes to manage & secure all major smartphone and tablet OSs including Apple iOS, Android, Windows Phone, & BlackBerry • Provides collaboration and containerization capabilities for mobile enablement use cases • Built on a true multi-tenant Cloud infrastructure that can easily scale to manage 100 to 100,000 devices • Industry-acclaimed Customer Experience & 24x7x365 Customer Service

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IBM Cloud Orchestrator (on prem) $$ Transform your IT department into a self-service organization

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Overview IBM.com Sales Kit Partner World IBM Cloud marketplace

IBM Cloud Orchestrator provides complete automation of cloud services, supporting infrastructure as well as application and platform services, which are delivered through a self service portal and completely automated by an easy to use, yet sophisticated, business process automation solution. It integrates infrastructure, application, storage and network automation into a single open and extensible automation platform.

Key Differentiators • Full automation of the entire service delivery lifecycle, including cost management and monitoring, integrated through a flexible and graphical orchestration engine. • Extensibility through out-of-the-box features for application patterns and automation templates and workflows to reduce customization time and efforts and optimize workloads. • Flexibility and interoperability to integrate and extend 3rd-party tools through the use of open technologies and standards such as OpenStack, OASIS and TOSCA.

Client Benefits

$$  Cloud Seller's comp'd

• Provides a single, integrated platform that is easily extensible for integrating and orchestration services across the data center. • Helps accelerate the time-to-market for new services and offers improved efficiency and higher service quality. • Offers extremely fast response time and may help to allow for resource configuration and delivery in hours, not weeks. • Helps to reduce mundane tasks and reduce reliance on skilled personnel who can maintain focus on high-value tasks. • Helps to improve the user experience with a client-driven menu that drives resource allocation and implementation in under an hour instead of weeks.

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Service Management for Hybrid IT (formerly Service Management SaaS & Integrations for Hybrid Cloud) Tap into new, rapid value services on IBM Service Engage

Links IBM.com

Quickly identify and manage application performance issues and related incidents • Incident Management SaaS – Pre-integrated to drive incident work flows from any application, including APM

Sales Kit Partner World IBM Cloud marketplace

Automatically patch, manage, and upgrade APMaaS agents and greatly reduce administrative overhead • Agent Management SaaS – allows APM users to easily manage the lifecycle of all their agents from the cloud

Deliver new insights across IT and business audiences with easy, customizable dashboards • Dashboards SaaS – deliver pre-configured views for common management scenarios in a single interface Quickly interconnect on premise event management with application performance and incident management on the cloud • SaaS to on premise integrations – Forward alerts from APM SaaS to on-premises OMNIbus with no VPN required, and enable on-premises OMNIbus to open tickets in SCCD SaaS

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IBM Single Sign On Easy to use service allows developers to add access security for web and mobile applications deployed in the Cloud using IBM id and popular social identities

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Cloud Security Pain Points to be Solved IBM.com Sales Kit Partner World IBM Cloud marketplace

• A application in cloud must authenticate its users. • Developer must decide which mechanism to implement to identify the users that are going to use the application. • With IBM Single Sign On is easy to use mechanism that authenticates the user and later access information from the profile stored in IBM Service. The two protocols supported by this service are OpenID and OAuth.

Differentiators / Business Value • Policy-based authentication service provides easy-to-use SSO capability • Lightweight identity proofing adds identity assurance for IBM and social ID • Flexible SSO options based on industry standards such as OpenID and OAuth

New capabilities Single sign on for web and mobile apps on Bluemix using two industry standard protocols - OpenID - OAuth 2.0 • Single Sign On via IBM and popular social id stores - IBM id - Facebook - Google - LinkedIn • Service configuration and application binding via ACE UI - Support for Bluemix Service Broker V2 •

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IBM Security Privileged Identity Manager (PIM) IBM Security solution for privileged identity account management

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

PIM protects, automates and audits the use of privileged identities to help thwart insider threats and improve security across the extended enterprise, including cloud environments.

What’s New (or New Enhancements) • Supports management of IBM SoftLayer administrative accounts • PIM for Applications Features/Business Value • Securely protects access to and provides auditability of privileged accounts activity in SoftLayer environments • Optional Session Recorder can record all user activity on the privileged endpoints • A virtual appliance deployment option which speeds time to value Client Benefits • Eliminate shared privileged credentials – a major compliance violation • Manageable number of privileged accounts that scales with full accountability

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IBM AppScan Mobile Analyzer $$ IBM AppScan Dynamic Analyzer $$ Scan your applications for potential vulnerabilities via Bluemix

Links IBM.com

These solutions provide convenient application scanning capabilities in the Cloud, without requiring significant customer training or preparation. Scan results are provided immediately to customers, in a detailed report

Sales Kit

What’s New • Primary new capability is the availability of these offerings to users in the Cloud, via Bluemix

Partner World IBM Cloud marketplace

Cloud Security Pain Points to be Solved •

Mobile applications are a growing source of security threats. Mobile Analyzer permits mobile application content to be scanned prior to being made available to end-users in app stores

•

Dynamic Analyzer permits applications to be conveniently scanned for potential vulnerabilities, prior to being placed into production

Differentiators / Business Value • • •

$$  Cloud Seller's comp'd

Convenience: Minimal customer training & preparation required Immediate results: Detailed report containing potential vulnerabilities is generated immediately Action plan for remediation: Comprehensive report formulates action plan for remediation of vulnerabilities

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IBM Customer Intelligence / Next Best Action Linking data, to analysis, to decisions - deployed at the point of contact

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

New Enhancement / Business Value: • Cloud enabled NBA Optimizer Lifetime Value Maximizer asset produces predictive models to maximize customer lifetime value by performing dynamic micro-segmentation and providing recommended actions based on key constraints • Asset runs on an IBM SoftLayer in a private cloud configuration • Available for GBS-led pilots in a subscription-based model

Key Differentiators: • Analytics Insight, Vision, and Industry-recognized Consulting • Full solution capability, across all channels • Strong coverage of full analytic and foundational capabilities (Information Management, Predictive Analytics, Business Rules, and more)

Client Benefits: • • • •

Improve service delivery and customer satisfaction Optimize revenue generating actions such as up sell, cross sell and retention Increase strategic lifetime value and loyalty Accelerate time to value with limited upfront investment

Key SWG Products: • SPSS Modeler Premium, SPSS Statistics Standard Client, SPSS Modeler Premium Server, SPSS Statistics Standard Server, SPSS C&DS, SPSS Analytical Decision Management, Cognos Business Intelligence, WebSphere Application Server, IBM Integration Bus, DB2, WODM, InfoSphere Streams, Big Insights

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IBM Fraud and Abuse Management system (FAMS) Detect, prevent, investigate and discover fraudulent behavior

Links IBM.com Sales Kit Partner World

New Enhancement / Business Value: • Fraud and Abuse Management System (FAMS) Asset available in a Cloud environment for retrospective Business Controls fraud discovery in Time and Expenses and Accounts Payables • IBM services help configure and operate the solution, perform data loads, and generate profile models for customer analysis • FAMS for Business Controls asset runs on an IBM SoftLayer in a private Cloud configuration, accessible by a client for analysis and reports through a secure web browser connection

Key Differentiators: IBM Cloud marketplace

• • • •

Uses advanced analytics and statistics, not queries Contains pre-built behavior models that can be adapted in hours for a payer organization Powerful analytics are presented in easy-to-understand format for investigators Unlike many competing solutions, FAMS does not require users to have advanced degree in statistics

Client Benefits: • • • •

Identify potential fraud before payment, reducing expensive recovery actions Detect multiple behaviors and schemes simultaneously Analyze claim and provider-level information to detect suspicious patterns Provide evidence-based identification of target cases for investigation

Key SWG Products: • SPSS Modeler Gold, Advanced Case Management, Cognos, Identity Insight, i2, Operational Decision Management, Content Analytics, WebSphere App. Server, Integration Bus Advanced

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IBM Predictive Asset Optimization (PAO) on the Cloud A holistic view of the factors that affect Asset and Process Performance

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New Enhancement / Business Value: IBM.com

• PAO on the Cloud uses Advanced Analytics to focus on major performance areas with respect to Mission Critical Physical Assets, Equipment, and Facilities

Key Differentiators: Sales Kit Partner World IBM Cloud marketplace

• GBS developed industry use cases, assets and accelerators • Close integration of capabilities help customers to reduce costs, mitigate risks and come to faster decisions through better insight. • Combined Predictive Analytics and BI solution made for line-of- business user and implement as an enterprise solution (single version of truth)

Client Benefits: • Maximize Asset Performance − Maximize Asset Utilization relative to Capacity − Increase availability by forecasting failure risk − Improve Product Quality and Detect Performance Outliers much earlier − Identify all the factors that affect Asset Performance • Maximize Process Performance − Optimize amongst competing maintenance , financial and operational requirements − Gain insight across operational boundaries − Improve maintenance and planning functions − Optimize Supply chain

Key SWG Products: • PAO is a GBS offering based on SWG Predictive Maintenance and Quality (PMQ) as well as key GBS assets and accelerators. PMQ is a Business Analytics-led, cross-SWG, preconfigured, packaged software platform solution, which has its own product ID (PID), and includes Cognos, SSPS, DB2, Message Broker, and ODM.

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IBM Customer Data Configure, deliver and operate Customer Big Data Solution as a Service

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New Enhancement / Business Value: IBM.com Sales Kit Partner World IBM Cloud marketplace

• Offering provides the data and analytics required to improve a client's revenues by improving market positioning, product design, and high potential customer segments. • Providing a customer registry and the data and information governance services needed to build and maintain the registry are foundational to this offering • The customer master data services and marketing analytics will be offered as a Service offering from the Cloud • Assists clients in assessing current customer data management efforts and evaluates readiness to accept and adopt changes • Offering is used to implement customer data management solutions with a current focus on InfoSphere MDM Server, Data Stage and Quality Stage to provide a faster path to value for clients

Key Differentiators:

• Single Occupant, Cloud based; includes: - Information Governance - Reference Data Management - Data Quality - Information Lifecycle Management - Security and Privacy

Client Benefits:

• Strategically transform organizations through improved products positioning and customer targeting • Delivers business value for marketing analytics and use of customer data with the quickest time to value, with revenue improvements, efficiency improvements, and better product revenues and margins

Key SWG Products:

• DB2, Cognos, Data Stage, Quality Stage, MDM HUB, InfoSphere OPTIM/Guardium as optional add-on’s

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IBM Mobile Industry Accelerators Enabling “business in motion” for today’s mobile enterprise

Links New Enhancement / Business Value: IBM.com Sales Kit Partner World IBM Cloud marketplace

• A comprehensive, flexible, mobile cloud-based offering to meet the needs of 1+ trillion connected devices that are forecasted by 2015 • Scope includes smartphones, tablets, Internet of Things (IoT) and Machine to Machine (M2M) • Leverages award winning IBM Software Group mobile products hosted on IBM SoftLayer and managed by GTS and GBS AMS

Key Differentiators: • Pre-built, industry-specific solutions that can be customized to meet the needs of the client • Complete, end-to-end solution that covers the entire mobile lifecycle

Client Benefits: • Integrates mobile into the fabric of the business to pursue new business models, opportunities and create new markets • Reduces capital expenditures by leveraging a cloud-based, ‘pay as you go’ • Speeds the deployment of mobile solutions and helps address the mobile skills gap that exists at many enterprises

Key SWG Products: • IBM MobileFirst, IBM Fiberlink MaaS360, IBM API Management, IBM Tealeaf, IBM MessageSight

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IBM Social Analytics Harnessing social media for actionable insights with measurable business impact

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New Enhancement / Business Value: IBM.com Sales Kit Partner World IBM Cloud marketplace

• Cloud delivered business analytics from unstructured social and online sources such as Twitter, Facebook, blogs, online news, posts, reviews and enterprise communities • Extends IBM’s industry leading Social Media Analytics software with unique technology from IBM Research and industry and analytics subject matter expertise from GBS • Customized analytics and reports, API-based integration to enterprise systems such as CRM • Deployable in a couple of weeks; pay-as-you-go models with configurable sizing

Key Differentiators: • Deep insight on individual prospects and customers, such as: intent to purchase, life events, psychological traits • Creation of micro-segments based on detailed social profiles • Key influencer and like-minded communities identification

Client Benefits: • Mine online conversations to generate insights about: - Lead generation; sales opportunities - Early indicators of quality issues - Customer segmentation/Market mix - Competitive/Industry intelligence - Brand health/Reputation risk - Workforce engagement

Key SWG Products: • SPSS V16 (optional); IBM Content Analyzer (optional); IBM Streams (optional) • SWG Bundle: Social Media Analytics V1.3 (Includes Big Insights and DB2)

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IBM Smarter Buildings Effective management & optimization of Real Estate Portfolios over their life cycles

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New Enhancement / Business Value: IBM.com

• Real Estate portfolio and transactions managed in a Cloud environment, preconfigured with industry best practices for maximized benefits and savings • IBM services using TRIRIGA stand up MCS model, perform data loads, transfer history, train users, and provide start up support

Sales Kit

Key Differentiators:

Partner World

• Quick value realization in a preconfigured solution: - Uses “Built In” Industry best practices - Built on the leading IWMS Cloud solution, TRIRIGA - Self funding project cash flow based on MCS model

• Information Silo Buster -

IBM Cloud marketplace

Consolidates and standardizes all real estate applications and data Reduces strain and application proliferation on IT resources and budgets Integrates Operations systems with Financial systems Provides one point of input for performance dashboards, sharing and combining information across multiple departments

Client Benefits: • • • • • •

Up to 40% reduction of energy costs Up to 30% reduction of maintenance costs 18% increase in employee productivity 85% increase in facility utilization 30% reduction in total cost of occupancy Provides visibility to Real Estate portfolio – what, where, type, size, characteristics, and portfolio performance • Provides Management with fact based data for decision making

Key SWG Products: • TRIRIGA, IOC, PMQ

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IBM Smarter Asset Management Personalized for optimal asset performance

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New Enhancement / Business Value: IBM.com Sales Kit Partner World IBM Cloud marketplace

• Smarter Asset Management provides exceptional value to clients through IBM’s ability to architect, implement, operate, maintain, safeguard, and manage the client’s Maximo enterprise asset management system

Key Differentiators: • Monthly rated services for both the base platform and incremental platform resources yield efficiencies that can dramatically lower operational costs • Service Level Agreements (SLAs) put 100% of IBM fees at risk • Hosting in the IBM SoftLayer cloud provides an enterprise-scalable, dynamic, secure, and economically priced cloud environment • IBM offers deep, relevant Maximo system support services to support the consolidated Maximo environment and can offer cloud migration services to reduce operational costs with zero capital costs • Clients receive the strength of one IBM (Software, Hardware, Services, Research & Development)

Client Benefits: • Lowered operational costs for maintaining multiple Maximo instances and high IT payrolls • Flexible, personalized solutions through bundled industry solutions, analytics, mobile and integration options • Flexible price options with pay-per-use models • Improve labor utilization by 15-20% • Increase warranty recoveries by 40-50% • Increase asset utilization by 5%

Key SWG Products: • Asset Performance Management Buyer Aligned Platform (Maximo, Cognos, SPSS)

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IBM Personalized Learning on Cloud (Formerly IBM Adaptive Learning) Creating exceptional student experiences and outstanding outcomes

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New Enhancement / Business Value:

IBM.com Sales Kit Partner World IBM Cloud marketplace

• Improves student and institutional outcomes through the dynamic use of enterprise data and self-learning systems. This enables personalized learning and an exceptional student experience, aligning students to successful outcomes • Cloud based service that provides Data Aggregation and Insights, Personalized Learning Pathways, and Intelligent Content

Key Differentiators: • Enterprise-level scale: Leverages cloud and big data technologies; Cross-solution integration at the enterprise level; Machine driven and dynamic / continuous updating • Comprehensive analytics to enable stratification and outcome prediction: Holistic analytics: manages direct academic AND adjacent behavioral activities; Mines analytics from content usage • Infusing content with intelligence: Content provider independent; seven dimensions of insight into content through meta-tagging; Supports content chunking and learns as it’s used, improving content recommendations to students ; Supports all content from all sources: text, video, graphics • Personalized Learning Pathways: Combines predictive analytics, intelligent content, and best practices to provide comprehensive guidance for each student; Enterprise scale: manages activities across available sources

Client Benefits: • Best practice based personal learning pathways to guide instruction and support teachers • Intelligent content supporting personal learning pathways appropriate to learner needs and linkage of content to outcomes • Identification of student needs based upon multi-dimensional analytics that includes both behavior and academic information • Based on deep IBM experience with industrial-strength security

Key SWG Products: • Personal Learning Pathways, IBM SPSS Modeler + Run time and IBM Case manager for Reporting, InfoSphere Information server for ETL, Learning Content Hub, IBM Content analyzer, LDAP Tivoli directory server, Database server: DB2, WebSphere application server ND, Student Information Hub, MDM advanced edition, InfoSphere information server, ECM DataCap, IBM MobileFirst mobile enablement, Cloudant

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IBM Digital Commerce Pre-configured Smarter Commerce Cloud template to accelerate GBS opportunities

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New Enhancement / Business Value: • A complete Smarter Commerce Solution including

IBM.com Sales Kit Partner World IBM Cloud marketplace

-

WebSphere Commerce Sterling Distributed Order Management IBM Digital Analytics IBM Integration Bus (Optional)

• All applications are pre-integrated and delivered as a private cloud as-a-service solution • Shared AMS resources, dedicated to manage multiple single-tenant instances, reduce and standardize support costs

Key Differentiators: • The “delivery of an outcome” through configuration, tailoring (e.g., brand), standard pricing, metering and customization of a pre-crafted solution deployed over a Cloud infrastructure • The convergence of the bespoke, package, and cloud computing paradigms • Flexible client engagement model; can manage direct client services or work through local GEOs

Client Benefits: • Offered as a Business Solution on a pay-per-use model through Cloud business & financial constructs (Opex) • Scales on demand, and the charges can be clearly tied to business key performance indicators • Clients sign a single contract with IBM for all software and services

SWG Products: • IBM WebSphere Commerce V7.0.0.8 w/ FEP7, IBM Sterling DOM V9.3, IBM Sterling COM V9.3, IBM Digital Analytics (SaaS)

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IBM Care Coordination on the Cloud Coordinate care and predict crisis events and promote care best practices

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New Enhancement / Business Value:

IBM.com Sales Kit Partner World IBM Cloud marketplace

• Analytics-driven Care Coordination platform that can be leveraged by IBM teams either working directly with healthcare organizations or in conjunction with a disease management business partner (e.g.; Otsuka for Mental Health) • IBM services help configure and operate the solution, perform data loads, and generate profile models for consumer analysis • The platform runs on IBM SoftLayer in a private Cloud configuration, is composed of IBM SWG products that is accessible by ecosystem stakeholders – currently via a web browser with plans for mobile access in the future

Key Differentiators: • Proven, enterprise-scalable IBM SWG products that have been employed in many healthcare organizations • IBM service, technology, partner breadth and geographic reach with GBS consulting services – implementation, analytics, operations • Best-in-class advanced analytics capabilities to examine data to identify trends and characteristics for improved care • Incorporates broad set of capabilities including Care Coordination, Utilization Management, Predictive Analytics, and Consumer Connectivity

Client Benefits: • Reduction in time to pilot / initial implementation as base platform can be provisioned in much more rapid manner • Improved Quality of Care by providing platform for sharing all relevant clinical and administrative information by all entities involved with the care of an individual patient • Reduce crisis events and improve patient outcomes through standard assessments, care plans, and advanced analytics • Improve Cost Efficiencies by managing resource availability and waitlists for high-demand services

SWG Products: •

Cognos, Content Analytics, Cúram, Database Encryption Expert, DB2, Healthcare Provider Data Model, IIB, InfoSphere, SPSS Modeler, Rational, Security Access

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IBM Telematics Analytics Research innovation that augments & extends driver behavior data with GPS and mapping for better risk scoring, driver patterns, and driver feedback, while enabling new fee generation with geographic based, value added services for Usage Based Insurance (UBI) and telematics based products (i.e. Teen Safety) in a cost effective, cloud environment

Links IBM.com

New Enhancement / Business Value: • •

Available in a cloud environment for Big Data rationalization of vehicle and driver behavior, and mapping telematics data to enable new and enriched fee-based services, internal risk assessments, and driver scoring and feedback IBM services help configure and manage the solution, perform reference data loads, generate profile models for driver/trip/trajectory analysis and define data encryption Solution runs on IBM SoftLayer in a private Cloud configuration, accessible by a client for internal analysis and reports, and to client customers through a secure web browser connection or mobile app

Sales Kit

•

Partner World

Key Differentiators:

IBM Cloud marketplace

• • • •

Uses advanced Big Data analytics to cleanse, compress, and report accurate, real-world geo-temporal driving analysis Contains pre-built, patent pending, models and algorithms necessary to connect driving behavior to geographic maps Provides analysis and visual results to both clients and their customers as core to UBI offerings and management of UBI Initiatives Unlike competing solutions, is immediately extensible to unique and differentiated client requirements and agnostic to sensor data sources

Client Benefits: •

• • • •

Provides the ability to launch UBI products, design fee-based value-added driver/driving services, geographic based offerings, and to offer more customer engagement and differentiation with a focus on safety and prevention, plus enabling feedback and geographic rewards. Improves the fidelity and completeness of driving data to better identify driving patterns and driver profiles, risk assessment scoring, and geographic risk concentrations Intelligently handles incomplete driving and mapping data Allows for innovation with the creation of client-specific, differentiation and services for competitive advantage, better engagement and better retention Enables improved UBI for small to midsize insurers/non-traditional insurers (such as Auto Manufacturers, Managing General Agencies)

SWG Products: •

IBM WebSphere Application Server, IBM DB2 Advanced Enterprise Server Edition/DB2 Advanced Workgroup Server Edition, IBM InfoSphere BigInsights Enterprise Edition, IBM SPSS Modeler, IBM InfoSphere Streams

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IBM Emergency Management Center Coordinate emergency services and mitigate risk with this repeatable, rapidly deployable, mission-based solution

Links

New Enhancement/Business Value: IBM.com Sales Kit

• Geospatial and analytical solution that enables decision makers to aggregate information from disparate sources, identify adverse conditions, quickly determine and assess different responsive actions, and monitor the implementation and effectiveness of those actions • Fuses knowledge of 'current operational status' with a powerful 'consequence analysis' functionality, delivering a 'real time' geospatial framework that provides unparalleled command and control functionality

Key Differentiators: Partner World IBM Cloud marketplace

• Integrated solution is the 'only‘ situational awareness/decision support software solution on the market today that actually provides robust support across all elements of 'Situational Awareness‘ for Emergency Management and beyond • Combined solution is designed as a system of systems, providing an open architecture that integrates best-in-class specific applications under one glass

Client Benefits: • Establish a geospatial common operating picture (a 'COP') • Capture various data sources, provide real time ‘heat maps’ , provide ‘correlations’ of disparate events, automate workflows • Understand the trends of data, view key performance indicators, and evaluate the consequences that may flow from them • Collaborate with stakeholders by sharing ‘mission critical’ information • Interactive planning and implementing incident responses • Evaluate the potential impacts of events by transitioning back and forth from a 'live state' 'COP' to a 'what if' 'COP’ • Integrates with multiple third party solutions (no rip/replace)

SWG Products: • IOC, Intelligent Video Analytics (IVA), TACCS from IBM business partner, Priority5 (OEM agreement expected 2014 Nov)

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IBM Connections Archive Essentials Cloud Combines email and social business services to transform business, dramatically simplify IT infrastructure and reduce cost

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What’s New IBM.com Sales Kit Partner World IBM Cloud marketplace

• • • •

New name - SmartCloud Engage is now Connections Connections Chat video conferencing Deeper integration with MS Office Updated File sync features for users on the go

Features / Business Value • IBM Connections gives companies the collaboration tools they need to be more agile, collaborate more effectively, capture knowledge, share ideas and work across boundaries. • Conduct business confidently in the Cloud

Client benefits • Extend expertise: Unique no-fee guest model lets you collaborate safely with experts both inside and outside your organization. Get work done: Consistently accomplish day-to-day • tasks with seamless and integrated solutions. Empower people. The industry’s leading social platform, delivered in the cloud on the broadest arrays of mobile devices to work on your terms. • Security-rich. Award-winning, controls and compliance, designed from the ground up to safeguard your data in the cloud

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IBM UrbanCode Deploy with Patterns Full stack environment management and deployment solution for multiple clouds

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What’s New

Key Features Sales Kit Partner World IBM Cloud marketplace

• Pattern designer: Design open, full stack application environments in a diagram or textual editor • Design once, deploy anywhere: Deploy full stack environments to multiple clouds • Environment lifecycle management: Manage infrastructure change and easily apply changes to existing environments • Delivery process automation: Automated delivery process with integrated full stack environments

Application Middleware Configuration Middleware

Policies

IBM.com

• Support for Auto scaling Groups • VMWare vCenter joins Amazon EC2 and OpenStack in the list of supported clouds.

Compute, Storage, Network Configuration OS / Platform Image

IBM UrbanCode Deploy with Patterns

Client Benefits • Architects and integrators can compose the work of infrastructure specialists into full environments • Drive environment consistency from testing to production even when using multiple clouds • Start continuous delivery pipeline environments quickly for new applications • Stand up short-lived testing sandboxes for specific infrastructure combinations • Promote infrastructure changes through environments just like application changes

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IBM Rational Solution for Collaborative Lifecycle Management (formerly IBM Rational Solution for Collaborative Lifecycle Management (CLM-aaMS) Work together to stay aligned so you can deliver with agility and lower cost

Links IBM.com

What’s New • Out-of-the-box support for the Scaled Agile Framework • CLM now available as a virtual private cloud or on premise

Sales Kit

• Support for Product Line Engineering

Partner World

Features

Teams & Process

• Allows the development team to scale agile to achieve

IBM Cloud visibility, agility and predictability marketplace • Incrementally adopt integrated capabilities over time as your needs evolve • Expands strategic reuse by defining, building and verifying different versions and variants of a product, i.e. software components, CPU, GPS, touchscreen

Reqmts Manage ment

Dashboard s& Reporting

Tracking & Planning

Continuo us Integratio n

Test Manage ment Source Control

Customer Benefits • Free interdependent teams from time-consuming, error prone tasks and unify across tools and processes to improve time to market and customer experience. • Available on premise, as a PureApplication System pattern or as a Managed Service on SoftLayer

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IBM Business Intelligence Pattern with BLU Acceleration Ultra fast analytics on PureApplication

Links Features and Functions: IBM.com

•

Pre-configured, standardized deployment of IBM Cognos® Business Intelligence and IBM DB2 with BLU acceleration

Sales Kit

•

Platform + in-memory technology enables tailored and integrated environment for improved analysis

Partner World

Client Value:

IBM Cloud marketplace

• Fast − Sub-second response times on Terabyte data volumes! − Layered, In-Memory Exploitation - Fast & Resilient − Visual performance monitoring with RAVE brings the speed to life

• Rich − Pattern specific integration automates performance optimization − Self-service for data scientists and knowledge workers − In-memory acceleration zone enables greater flexibility with the added benefit of governance and compliance.

• Simple − Access to optimized BI w/ 1 person in 1 hr. versus 2-3 people over of 3 weeks. − Deploy in a dozen clicks versus 100+ or more. − Everything you need - BI in a box. Just add data

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IBM Operational Decision Manager Pattern The next generation of business rules within an expert integrated system

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

Features/Business Value • Provides collaborative role based capabilities to model, simulate, execute, rapidly change, monitor, and optimize your core business decisions • Detection of time-based events drives more responsive actions to business opportunities or risk conditions • Accelerates the setup and management of complex, highly available Operational Decision Manager configurations that are pre-optimized for production use. • For use with IBM PureApplication System and IBM Workload Deployer Client Benefits • Visibility to ensure the right decision is made at the right time • Collaboration to respond to evolving market demands, competitive actions and regulatory requirements • Governance to ensure that business decisions are managed in a controlled environment • Enables rapid expansion of operational decision management throughout your company with customizable patterns

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IBM WebSphere Commerce Pattern on PureApplication Accelerate the business of e-commerce on a hybrid cloud

Links IBM.com

Respond to a dynamic market with absolute speed • Deployment of new workloads and commerce solutions take minutes instead of days/weeks

Sales Kit

• Responsive customer experience due to optimized commerce workloads from a deeply integrated platform with tuned hardware and software

Partner World

• Scale to meet market demands through simple capacity adjustments from a consolidated console

IBM Cloud marketplace

• Seamless, deploy on-premise, off-premise, or hybrid with one pattern Simplify the complexity of e-commerce • Leverage built-in expertise, best practices and reference topologies for easier and automated deployments • Faster and simpler operations for applying fixes, patches and product updates

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IBM Digital Experience Patterns for WebSphere Portal Server Simplify installation, reduce cost, and improve availability of Digital Experience solutions

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

Features/Business Value • Enables delivery of engaging web content and applications in an integrated, differentiated and personalized web experience • New WebSphere Portal and Web Content Manager installation patterns and script packages based on expert practices that can further automate setup of simple to complex web experience deployments.. • New script package automates configuration of Connections 4 Files and Profiles to Web Experience Pattern deployments • Enables organizations to achieve superior IT economics in cloud environments • Gives LOB managers flexibility and speed to support a dynamic portfolio across multiple web properties • For use with IBM PureApplication System and IBM Workload Deployer Client Benefits • Reduces the time it can take for configuration and deployment from 1-3 weeks to only 30 minutes, accelerating availability of new web experience solutions for lower cost • Reduces configuration and deployment errors allowing your team to focus on value add solutions

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IBM Cloud Manager with OpenStack for System z A cloud management solution based on OpenStack that is simple to deploy and easy to use

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What’s New IBM.com Sales Kit Partner World IBM Cloud marketplace

• Improved OpenStack Integration with latest OS release (Juno) with full access to complete OpenStack API set • Enhanced virtualization and integration via IBM zEnterprise zVM 6.3 with IBM WAVE for System z • Live migration: Administrators can easily initiate live migration of workloads on OpenStack, using intuitive GUI

Key Differentiators • Provides heterogeneous cloud management across System z, System X and Power environments, Improved usability, time to value & operational efficiency • Automated management, provisioning and optimization of physical/virtual servers and system pools ensure that your cloud resources are automatically provisioned for optimal utilization • Self-service portal and standardized service catalog leverage all the features of your zEnterprise Cloud infrastructure to enable automated delivery of requested services without IT intervention • Enterprise QoS virtualization capability with higher performance, more scalability and enterprise security provides the best foundation for your cloud • High availability solutions for ensuring mission critical applications running in the cloud are always available

Client Benefits • Do more with less—reduce capital expenditures and operational expenses • Reduce risk— ensure the right levels of security and resiliency across all business data and processes • Deliver higher quality services— improve quality of services and deliver self-service solutions that help the business grow and reduce costs. Enable MSPs to offer differentiated, premium services offerings. • Rethink your business with breakthrough agility— increase IT's ability to capitalize on opportunities by quickly delivering new services

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IBM Cloud Manager with OpenStack for Power Systems A cloud management solution based on OpenStack that is simple to deploy and easy to use

Links

What’s New IBM.com

• Improved OpenStack Integration with latest OS release (Juno) with full access to complete OpenStack API set • Enhanced virtualization and integration via upgraded PowerVC capability, expanded to include PowerLinux servers • Live migration: Administrators can easily initiate live migration of workloads on OpenStack, using intuitive GUI

Sales Kit Key Differentiators Partner World IBM Cloud marketplace

• Provides heterogeneous cloud management across Power, System z and x86 environments • Improved usability, time to value & operational efficiency • Automated management, provisioning and optimization of physical/virtual servers and system pools ensure that your cloud resources are automatically provisioned for optimal utilization • Self-service portal and standardized service catalog leverage all the features of your Power Cloud infrastructure to enable automated delivery of requested services without IT intervention • Improve performance and scalability by optimizing IT assets based on workload; ensure the ideal elasticity of your cloud • Enterprise QoS virtualization capability with higher performance, more scalability and enterprise security provides the best foundation for your cloud • High availability solutions for ensuring mission critical applications running in the cloud are always available

Client Benefits • Do more with less - Reduce capital expenditures and operational expenses • Reduce risk— Ensure the right levels of security and resiliency across all business data and processes • Deliver higher quality services— Improve quality of services and deliver self-service solutions that help the business grow and reduce costs

• Rethink your business with breakthrough agility— increase IT's ability to capitalize on opportunities by quickly delivering new services

• Provides choice, flexibility, and investment protection through open innovation and standards • Control point for heterogeneous clouds with single pane of glass for multi-platform provisioning

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IBM Platform LSF Product Family Powerful workload management for demanding high performance cloud environments

Links What’s new IBM.com

• Manage high performance application workloads in private and hybrid clouds with confidence with IBM® Platform™ LSF® product family

Sales Kit

• Automate the transfer of data between clusters and to and from the cloud with IBM® Platform™ Data Manager

Partner World

• Docker support enables installation of applications with conflicting library requirements on demand

IBM Cloud marketplace Client Benefits • Accelerate technical computing workloads up to 150X* for faster time to results • Quickly address resource constraints by bursting workload to the SoftLayer cloud • Eliminate wasted compute cycles and improve user productivity by automating data transfer based on policy and workload • Install a complete application stack on demand without the overhead of virtual machines

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IBM Cloud OpenStack Services What’s New (or New Enhancement/ Business Value)

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• Hosted, managed, private OpenStack cloud built on SoftLayer

IBM.com Sales Kit Partner IBM Cloud World marketplace

Key Differentiators • A Dedicated cloud with single-tenant compute, storage, and networking infrastructure available at all SoftLayer data centers. • Customers can purchase this offering on a monthly subscription basis • The Dedicated service runs on OpenStack Icehouse to provide you with an environment built on the most current open standards. • Turnkey solution for workloads such as hosted enterprise, analytics, and web and mobile applications supported by a range of compute options. • IBM manages the OpenStack systems, network gateways, compute and storage hardware and hypervisor.

Client Benefits • 24x7 IBM Customer Service – Phone, Tickets (20 minutes response times), Forums, and comprehensive document library • Your OpenStack management environment is configured with redundancy for high availability and diversity in data paths for security and includes an SLA of 99.95% for all managed components. • You can access SoftLayer services over the public network to expand the capabilities of your solution. • Integrated Software-defined networking (SDN) provides a multi-tier network architecture that is dynamically configured and self-service. • No Lock in - other vendors lock you in through proprietary APIs. No need for people trained in specific APIs which adds to costs

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IBM Cloud Automated Modular Management Optimize service levels in your SoftLayer cloud environment with integrated management tools What’s New

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• New offering bringing modular managed Services for SoftLayer Infrastructure • Hybrid interoperability between SoftLayer and Cloud Managed Services DCs through feature called SoftLayer Interconnect • Managed Services for SoftLayer environment: SoftLayer baremetal, CCI and private cloud. Examples include Monitoring, Patching, Backup etc.. • ITIL compliant managed services framework • The following are service products that are currently available for IBM Cloud Automated Modular Management Services: 1. Monitoring service 2. Patching service 3. SAP applications 4. SAP HANA ONE 5. Security compliance and healthcheck services 6. SoftLayer interconnect

IBM.com Sales Kit Partner IBM Cloud World marketplace

Key Differentiators • • •

Automated, integrated set of IBM and third-party tools accessible through a single interface history of delivering business value through managed IT services Named a leader in worldwide cloud professional services1 and chosen as top preferred provider of IaaS public or private cloud

. 30-year

Client Benefits • Speed and Agility – Built-in automation to improve quality, speed and costs • Crisp & strong Self-care user-interface– Self-managed tools delivered ‘as a service’ (Replace manual efforts involved in procurement, and you can focus on innovation) • Single vendor benefit - IBM manages the relationships with the third-party vendors

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IBM Cloud Managed Backup on SoftLayer with TSM Enables clients to back up and gain access to data from virtually anywhere, at virtually any time

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What’s New (or New Enhancement/ Business Value) IBM.com Sales Kit Partner World IBM Cloud marketplace

• • • •

Managed data protection for enterprise customers on SoftLayer Backup of customer environments running in SoftLayer More data can be protected, using less infrastructure Full virtual machine instant restore

Key Differentiators • Customized private and public cloud solution that supports virtualized and complex environments of small to large data sizes across all industries • Flexible support for heterogeneous IT environment • Save time and expense to manage service level agreements • Pay-as-you-use pricing model with less need for up-front capital investments

Client Benefits • Protection, backup and restore of data which is ever increasing • Better protection of evolving virtual environments • Clients can safeguard their environments from datacenter to distributed and remote offices as well as endpoints • Simplified management of industry regulation requirements • Faster access to and recovery of business environment with reduced risk of disruption • Free up IT resources of the complexity of managing data protection in-house

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IBM Resiliency Cloud Virtualized Server Recovery (formerly IBM Cloud Virtualized Service Recovery on SoftLayer) CVSR provides replication of physical or virtual servers and automated fail-over and fail-back to a site of the client’s choice, including a client site, IBM or third party cloud

Links

What’s New (or New Enhancement/ Business Value) IBM.com Sales Kit

•

• •

Partner World IBM Cloud marketplace

Flexible offering to clients who prefer a DR cloud service that includes a baseline capacity and offers room to grow to up to 4x the initial capacity Lays the foundation as the first managed service solution on the SoftLayer platform to offer automated recovery in the cloud Represents an opportunity to start a client conversation on VSR and SoftLayer

Key Differentiators • Continuous replication allows recovery point objective down to minutes – and snapshot point in time • Recovery reliability to unlike hardware • Remote access self-management • No travel for DR exercises or events

Client Benefits

• Consistency- same service experience - across multiple platforms multiple locations - for multiple types of workloads • Reliability - same high quality support skills and same performance every time - with automation and a portal interface - no surprises • Dependability - service is always there when you need it – the 24x7 portal is available for recoveries day or night

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IBM DataPower Gateway New firmware version extends cloud and integration capabilities

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What’s New (or New Enhancement/ Business Value) •

IBM.com

•

Deploy DataPower Gateways on Amazon and SoftLayer virtual servers to provide enhanced cloud elasticity for cloud workloads Borderless cloud integration between IBM Bluemix PaaS services and on-premise resources protected with Secure Gateway Enhanced mobile and API security for protecting mission-critical transactions with JSON Encryption, JSON Signature, JSON Key and JSON Token

Sales Kit

•

Partner World

Key Differentiators

IBM Cloud marketplace

• IBM DataPower Gateways are the market leading multi-channel gateway solution, which can now be deployed on Amazon and SoftLayer virtual servers, to protect cloud workloads. • The recent enhancements to GatewayScript provides an industry-leading highly secure and scalable JavaScript runtime platform for securing and optimizing mobile and API workloads.

Client Benefits • Deploy DataPower Gateways on Amazon and SoftLayer to provide enhanced cloud elasticity for cloud workloads. • Enhanced GatewayScript support to easily integrate between XML and JSON messages to seamlessly connect Systems of Record data sources with Systems of Engagement interfaces • New REST-based management API to build deployment and automation scripts, enabling easier DevOps for continuous software delivery and quicker problem resolution.

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IBM Data Collection on the Cloud (formerly IBM SPSS Data Collection On Cloud IBM SPSS Data Collection enables organizations of any size to capture and share attitudes and opinions with multi-modal, multi-lingual surveys to understand and predict future behavior.

Links IBM.com Sales Kit IBM Cloud marketplace

Customers seek attitudinal data order to make smarter decisions  What’s New • • • • • •

Integration with IBM Cognos Extended capabilities for mobile interviewing Improved call center productivity Enhanced dynamic feedback A broader, more extensible feedback platform New survey gallery and wizards

 Features/Business Value

• Multi-Modal Surveys – Delivers the capability to reach all of your customers or stakeholders no matter their language or location • Software Integration - Leverage predictive analytics and business intelligence capabilities through integration with SPSS software and IBM Cognos software

 Client Benefits • Low implementation cost – Both On Cloud and On-Premise options available so clients without the upfront budget for a On-Premise purchase can choose the On Cloud environment.

• No IT requirements - No IT involvement necessary, built for the organizations or departments requiring access the software in a cloud-based environment.

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IBM Facilities and Real Estate Management on Cloud (TRIRIGA) Delivers the value of IBM TRIRIGA as a SaaS solution, 100% managed by IBM .

Links What’s New (or New Enhancement/ Business Value) IBM.com Sales Kit Partner World

IBM Facilities and Real Estate Management on Cloud enables real estate and facilities executives to increase the operational efficiency of staff, increase the financial return on invested capital, and mitigate financial and environmental compliance risks. • Lower facility operating and occupancy costs • Increase ROA through better space/asset utilization • Reduce vacancy rates and move/churn costs • Increase operational and resource efficiency • Reduce carbon emissions and energy costs

Key Differentiators • Delivers market leading enterprise-class applications to streamline real estate and facilities management • Includes pre-built performance metrics to identify inefficient facilities, processes and resources • Built on an advanced technology platform which allows clients to extend applications without changes to source code • Delivered and managed on the cloud by IBM, the largest technology company in the world

Client Benefits • • • • •

Lower facility operating and occupancy costs Increase ROA through better space/asset utilization Reduce vacancy rates and move/churn costs Increase operational and resource efficiency Reduce carbon emissions and energy costs

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IBM Facilities and Real Estate Management on Cloud for US Federal (TRIRIGA) Realize the benefits of IBM TRIRIGA in a SaaS Solution

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What’s New (or New Enhancement/ Business Value) IBM.com Sales Kit Partner World

• Provides the leading integrated workplace management solution, IBM TRIRIGA • Delivered with best-in-class infrastructure, and security using IBM SoftLayer • Administered by TRIRIGA certified IBMers

Differentiators / Business Value IBM Facilities and Real Estate Management on Cloud enables real estate and facilities executives to increase the operational efficiency of staff, increase the financial return on invested capital, and mitigate financial and environmental compliance risks. • Lower facility operating and occupancy costs • Increase ROA through better space/asset utilization • Reduce vacancy rates and move/churn costs • Increase operational and resource efficiency • Reduce carbon emissions and energy costs

Client Value • Delivers market leading enterprise-class applications to streamline real estate and facilities management • Includes pre-built performance metrics to identify inefficient facilities, processes and resources • Built on an advanced technology platform which allows clients to extend applications without changes to source code • Delivered and managed on the cloud by IBM, the largest technology company in the world

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IBM Water Usage Analytics Helps water engineers visualize water usage patterns and identify potential leaks for selected service areas

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What’s New IBM.com

• The IBM Water Usage Analytics trial uses meter, account, household and billing data. The data is the basis for advanced water use analysis, and you can see consumption patterns and leak alerts.

Sales Kit

• Whether you select to work with your own data, or use the sample data provided with the trial, you will see the benefits associated with water use, visualization and analysis

Partner IBM Cloud World marketplace

Features • • • • • •

Use data from water meters and other sensors Visualize the water usage across a service area or by specific accounts using geospatial maps and comparative reports Analyze meter data and see where heavy water use is occurring Use demand trends and patterns for conservation planning Identify unusual spikes in water use, determine leaks, and pinpoint locations for repair crews Water utilities that subscribe to the full water usage analytics service from IBM can also expand it as on online service to their customers. A consumer portal with current and historical water usage data enables utility customers to understand water use, identify leaks on their premises, and improve conservation behavior.

Client Benefits • •

Analyze and visualize water usage, identify water network leaks and plan for high use water consumers. Gain insights to help encourage consumer adoption of water conservation policies

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IBM Hot Spot Analysis for Policing This service helps law enforcement shift commanders visualize the trends around crime incidents in a specified area of a town, city, province or other locale

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What’s New IBM.com Sales Kit Partner IBM Cloud World marketplace

•

By registering for the you can get hands-on experience with the comprehensive data analysis capabilities of the service

•

In the trial, you can use sample data or upload your own data to customize the results.

•

Whether you select to work with your own data, or use the sample data provided with the trial, you will see the benefits of hot spot analysis

Features • Use Incident and Records Management Systems crime incident data • Use geospatial maps to visualize the "hot spots" of crime across a selected area • See the hot spots evolve by scrolling back and forth through time to look at shifts in the data • Gain additional insight by incorporating related data, such as public transit stops or businesses with liquor licenses

Client Benefits • •

Gain insight about crime patterns by correlating city data and analyzing crime hot spots Law enforcement agencies can share information to make communities safer

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IBM Watson Curator Delivering relevant, qualified and governed information collections for Watson

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Pain Points to be Solved IBM.com

• Deliver trusted information for Watson Engagement Advisor • Provide transparency and governance of information collections

Differentiators / Business Value Sales Kit Partner World IBM Cloud marketplace

• Increase the efficiency in assessing and gathering more relevant information across multiple sources • Intuitive, guided selection and review process for curation that allows subject matter experts to create higher quality information collections • Integrated governance for transparency of Watson Engagement Advisor responses

New capabilities •

N/A

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IBM Blueworks Live for Federal Collaborative process modeling in the cloud

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What’s New IBM.com

• New offering, specialized offering of Blueworks Live designed for US Federal agencies that have FedRAMP and FISMA moderate requirements • Hosted at IBM SoftLayer Federal Data center which is designed to meet FedRAMP and FISMA Moderate requirements

Sales Kit  Key Differentiators Partner World IBM Cloud marketplace

• Team collaboration out of the box • Easy to get started, powerful enough to model your most complex processes • Shared repository ensures users have the latest version of process and decision models

Client Benefits • Simple – Free 30-day trial, order on the web • Fast – No software to install, very little training required, log on and get started • Collaborative – Designed for business users. This fun and interactive tool makes it easy to capture processes and decisions in a common environment rather than in a document on someone’s computer. Built-in collaboration tools makes it straightforward to work with colleagues across disciplines and geographies

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IBM Security Intelligence and Operations Consulting Services Build next-generation threat intelligence and enterprise monitoring

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Pain Points to be Solved IBM.com Sales Kit Partner World IBM Cloud marketplace

• The number and severity of security breaches have led to a 15 percent annual increase in mitigation and remediation costs • The costs related to a cyber security breach now total more than US$3.5 million per incident (Cost of a Data Breach, Ponemon Institute, 2014) • Sophistication of attackers combined with complexity of security tools demand state-of-theart security intelligence methodologies and expertise

 Differentiators / Business Value • Develops the security intelligence capabilities your organization needs • Builds a more mature, proactive security posture • Enables a new level of enterprise monitoring and threat response

New capabilities • • • • • • •

Security operations, SOC platform, security intelligence and analytics workshops SIEM, Big Data and BI workshops Use case and rule workshops for structured, semi-structured, unstructured and dimensional data Security operations, SOC platform, security intelligence and analytics strategy Security operations technical assessment

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IBM Internet of Things Foundation Derive value from your Internet of Things devices

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Pain Points to be Solved IBM.com Sales Kit Partner World IBM Cloud marketplace

• Challenges with monitoring/ managing/ collecting data from remote assets • Integrating remote device assets via the cloud without complex ‘on-boarding’ processes • Need for real-time data and the ability to analyze that data (E&U, Heathcare

 Differentiators / Business Value • Pre-build device “recipes” make it easy for manufacturers to build solutions • Data collection, control, and aggregation handled by IoT Foundation. You simply decide where you want the aggregated data to go: on – premise apps or Bluemix Apps • Standards – based interfaces to data (MQTT or APIs) makes enterprise app integration a snap • Open standards means n vendor “lock-in” • Start small with PAYG plans with selectable service tiers. Add capacity as you need it • Hybrid deployment options available that allow you to respect Data Sovereignty regulations. Connect via the cloud and move the data on-premise. Hybrid deployments maintain near real-time capabilities • Build entire IoT solutions in Bluemix. Customize and re-sell them in the cloud to optimize cost and deployment requirements.

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IBM Intrusion Detection and Prevention System Designed to provide comprehensive protection for networks and servers against threats and unauthorized intrusions from both internal and external sources

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Pain Points to be Solved IBM.com Sales Kit Partner World IBM Cloud marketplace

• Need to protect network from threats and intrusions and reduce operating costs • Need a single point of contact to monitor and manage security data • Increased complexity in identifying and managing threats and intrusions

 Differentiators / Business Value • IBM Managed Security Services – intrusion detection and prevention system management helps organizations secure their network from Internet attacks and prevent system downtime. • Our solution combines around-the-clock threat monitoring and advanced policy management capabilities to help improve a customer’s security posture

New capabilities •

Now offered for SoftLayer to meet the unique demand of a customer’s business in the cloud

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IBM Unified Threat Management Service Helps protect enterprises from a broad array of threats with around-the-clock expert monitoring

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Cloud Security Pain Points to be Solved •

IBM.com Sales Kit Partner World IBM Cloud marketplace

• •

Need to reduce the impact of potential security threats on business operations and manage costs related to security management Increased complexity in managing unified threat management appliances Need to view security data for thorough security analysis

 Differentiators / Business Value • Offers around-the-clock monitoring and support for unified threat management (UTM) appliances from a variety of vendors and helps reduce the burden of managing in-house • Protects assets to help improve security posture and better manage regulatory and audit requirements

New capabilities • Unified Threat Management leverages expertise and analytics for better cloud security and can now be offered for SoftLayer and for any other Cloud provider’s environment

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IBM Security Access Manager “All-in-one” access management powered by X-FORCE®, Trusteer, QRadar and MobileFirst SAM protects cloud, mobile and social interactions

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What’s New (or New Enhancement) • •

Sales Kit Partner World IBM Cloud marketplace

V8.0.1 enables policy enforcement using IBM DataPower appliances Additional PIP (policy information point) integrations for context-/risk-based access

Features/Business Value • • • • • •

Single sign-on (SSO) Strong authentication Fine-grained access control Advanced threat protection, powered by X-FORCE® Appliance form factor provides faster TTV and lower TCO Context-/risk-aware access

Client Benefits • •

Adds SAM’s capabilities to DataPower investments Context-/risk-based fine grained access from endpoints, including Mobile

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IBM Hosted Email and Web Security Services Designed to act as a client’s first line of defense by scanning e-mail and eliminating threats before they reach the network Cloud Security Pain Points to be Solved

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• Need to protect the enterprise from email- and web-borne threats without affecting productivity and operating expenses • High risk of noncompliance with government and industry regulations • Lack of resources, time and expertise to cost-effectively manage and monitor web and email security

 Differentiators / Business Value • Provides a better streamlined and more affordable platform to enable more advanced security solutions • Uses cloud-based solution usually with no additional hardware or software to help reduce security-related maintenance and infrastructure costs

New capabilities • Hosted Email and Web Security leverages expertise and analytics for better cloud security and can now be offered for SoftLayer and for any other Cloud provider’s environment

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IBM Workload Automation Automate and optimize the background execution of workflows

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Client Benefits IBM.com Sales Kit Partner World

IBM Cloud marketplace

• IBM Workload Automation* is a general-purpose Workload Automation modeler and executor • Automate and orchestrate your processes from a single point of control • Connect applications and data sources across mainframe, distributed servers and cloud ; available also as a subscription basis, based on the workload that actually runs. • Respect Service Level Agreements defined as business services deadlines • Optimize your processes execution with balancing capability

 What’s New • Self-Service catalog and dashboards to repackage existing and new automation assets for greater autonomy for Business end users • Dynamic agents natively handled, and used by the product for better availability and optimization • Standardized governance over object audit, history, change tracking and promotion • Natively expand automation to most common applications like SAP, Oracle, Informatica, and numerous IBM solutions (Cognos, Datastage, Netezza, WebSphere MQ, Sterling Connect:Direct, ..)

Business Value • Hosted Email and Web Security leverages expertise and analytics for better cloud security and can now be offered for SoftLayer and for any other Cloud provider’s environment

* Also known as Tivoli Workload Scheduler

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IBM Hosted Vulnerability Management Services Streamline security vulnerability and compliance management

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Hosted vulnerability management helps clients addressing PCI and other compliance mandates with accurate scanning results, new detection features, unique workflow capabilities and enhanced ease of use

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What’s New (or New Enhancement)

Partner World

• • • • •

IBM Cloud marketplace

Remediation guidance and workflow PCI compliance assistance Intelligent scanning means fewer false positives Web application vulnerability detection Database vulnerability detection

Features/Business Value

• Single web-based tool detects vulnerabilities across your network, including servers, web applications and databases • Cloud-based services help reduce IT operational and resource costs • Detailed remediation reports and built-in system technology help save time, ease complexity and enhance accuracy of internal and external scans

Client Benefits

• Helps manage compliance with security initiatives by scanning for and classifying vulnerabilities • Provides remediation steps and data to assess and manage security risks to help reduce threat exposure • Helps reduce cost and complexity of security maintenance through IBM cloud security services

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IBM Enterprise Content Management - IBM Navigator Trusted file sharing cloud service that delivers content collaboration for improved efficiency and productivity

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Pain Points to be Solved • • • •

Easy to use file sharing and collaboration on any device (web and mobile) Trusted and secure file sharing service Ability to extend content to other cloud application development Hybrid integration with existing IBM ECM solutions

Differentiators / Business Value • • • •

Trusted and secure platform Audit and governance capabilities Reduces IT support requirements Sync, share and collaborate with business documents from anywhere and across mobile and web

Client Benefits • Microsoft Office integration • Additional hybrid capabilities • Improvements on product usage and document management

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IBM Cloud Data Encryption Services (ICDES) Flexible Software Defined Data Protection for the Enterprise

Links Pain Points to be Solved IBM.com

• ICDES provides a certified data encryption solution to overcome todays data security threats

Sales Kit

Differentiators / Business Value

Partner World IBM Cloud marketplace

• Superior FIPS 140-2 certified solution by combining secure data encryption with cryptographic data splitting, making it invulnerable to brute force attacks • Multi region fault tolerant architecture for data resiliency and scalability • Protect data at rest and data-in-transit to storage • Supports both physical and virtual servers on any cloud service provider • Improved performance through random data splitting across multiple storage devices • Simplified encryption key management system • Supports Windows, most popular Linux operating systems and VMware ESXi

Client Benefits

• Superior data encryption which covers your compliance needs • Easy to install and use • Cost effective through integration into existing infrastructure (no additional hardware required)

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IBM Cloud Automated Modular Management Services for SAP HANA ONE Fast, easy access to SAP HANA to test and try SAP HANA on Cloud

Links IBM.com Sales Kit IBM Cloud marketplace

Pain Points to be Solved • •

Interested in SAP HANA on Cloud but want to try it before investing Reluctance to purchase SAP HANA license during testing phase

Differentiators / Business Value • •

SoftLayer bare metal Billing hourly or monthly

New Offering • Quick provisioning infrastructure for SAP HANA trials, POCs, blueprints & dev/test • 64 GB and HANA license included • US Only

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IBM Rational Development and Test Environment for System z as a Managed Service Off-host mainframe application development and testing

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What’s New • A customized RD&T solution in the cloud, minimizing the time, risks, costs and complexity of deploying flexible z/OS development and test environments • Delivered on a scalable IBM SoftLayer Infrastructure • Provides 99.9% availability (SLO)

Features  An application development and testing environment that can improve development infrastructure availability and flexibility.  Mixed workload support that can help reduce development costs.  A high fidelity development and test environment that can streamline the delivery of production-ready applications.  Current levels of the IBM z/OS® software, giving access to new run-time capabilities for development and testing purposes.  An environment for employee education on System z that is approachable and portable.

Customer Benefits • • • •

Liberate developers to rapidly prototype new applications Develop and test System z applications anywhere, anytime! Free up mainframe development MIPS for production capacity Eliminate costly delays by reducing dependencies on operations staff

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IBM Cloud Manager with OpenStack An easy to deploy and use cloud management software offering based on OpenStack with IBM enhancements and support.

Links What’s New (or New Enhancement) IBM.com

• • •

Sales Kit Partner World

• • • •

IBM Cloud marketplace

OpenStack Kilo APIs, backed with IBM support Hybrid support for IBM Cloud OpenStack Services with the flexibility to deploy a private cloud and establish extra capacity in a hybrid cloud Docker Container enablement via Nova-Docker, including Platform Resource Scheduler support for container placement Bare metal deployment support via OpenStack Ironic High availability with multiple Cloud Manager with OpenStack controllers on x86 platforms Enhanced self-service portal user interface for end-user capabilities and enhanced Horizon Dashboard for administrator capabilities Improved and intuitive deployment capability using graphical user interface and command line interface

Client Benefits •

• • • •

Lowers costs with a simplified starter cloud experience that provides a single point of management across compute environments including x/86, Power and Z and hypervisors (KVM, Hyper-V, VMware, Power VM and more). Accelerates infrastructure delivery and improves operational quality due to standardization and automation. Improves manageability with a function-rich solution that supplies insight into resource utilization with metering and reporting. Reduces administrative workload with a simple and intuitive self-service provisioning of infrastructure services. Provides open technology choices because of OpenStack alignment

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One Pagers NEW 1Q 2015

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IBM Cloud Orchestrator (hybrid Cloud) $$ Transform your IT department into a self-service organization

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$$  Cloud Seller's comp'd

Key Differentiators • Optimized workflow manager to integrate with various systems management domains in the data center • A popular pattern-based deployment technology with a rich catalog of automated deployment patterns • Flexible deployment models with on-premise deployment and oncloud deployment, both providing hybrid capabilities Client Benefits • Empower end user self-service while keeping control. • Automate repeatable IT service deployment • Limit manual intervention for less errors • Exploit speed and cost flexibility of public clouds, while maintaining control and compliance • Integrate and manage the full lifecycle of IT services

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IBM DataWorks Refine raw data into relevant and actionable information that’s available to everyone. Find and shape data, as well as load, mask, profile, classify and cleanse it. Business users can leverage a UI, app developers may use APIs, or services may be embedded into apps.

What’s New (or New Enhancement/ Business Value) •

IBM.com

IBM DataWorks™ Data Refinery Services (APIs GA 4Q14) -

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Load data Provision masked data Profile data Classify data Secure on-prem load to cloud targets Cleanse addresses

• IBM DataWorks™ Forge (GA 1H15) A powerful graphical experience for data shaping, preparation & loading that: -

IBM Cloud marketplace

Improves the quality and speed of analytics and integration projects Provides key insights and guides users through the data shaping process to improve results Supports cloud and on-premises data sources

Key Differentiators

IBM Bluemix

• Self-service data preparation tool that allows knowledge workers to interactively shape the data as they see it.

Client Benefits • • • • • • • •

Knowledge workers are empowered to find relevant data Provides users with automatically profiled & classified data Delivers quality scores & value distributions, so that users can visualize & understand the data Allows users to quickly & easily shape, enrich & improve quality by joining, standardizing, filtering, removing duplicates, etc.. Simple menu driven actions to shape data (cleanse/transform/enrich) so that it is fit for use. Allows users to apply changes and deliver the data to cloud and on-premises targets Built in monitoring and logging to understand the state of a batch activity. Cloud hosted for immediate value to the business

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Python, PHP and Go The community build packs for Python, PHP, and Go are now available in Bluemix via the command line and UI.

Links IBM.com

Pain Points to be Solved

Sales Kit

Differentiators / Business Value

Partner World

• Run Python, PHP, and Go applications using community runtimes within the Bluemix environment • Access pre-built Bluemix services using these languages to assemble engaging applications faster

IBM Cloud marketplace IBM Bluemix • Python • Go • PHP

• Bluemix users can now easily deploy applications written in Python, PHP, and Go.

Client Benefits

• Customers with Python, PHP, and Go applications can now develop, deploy, and manage them in a Bluemix environment benefiting from the flexibility, scalability, and services that Bluemix provides

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IBM Tealeaf Customer Experience on Cloud Captures and manages ach visitor interaction on native mobile (iOS and Android) and mobile web applications

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

Pain Points to be Solved • How do you achieve visibility into mobile customer struggles? • How do you ensure optimum conversion rate for your mobile app or web? • How do you quantify business impact of mobile struggle to help with resource prioritization?

Differentiators / Business Value • • • • •

Capture every interaction, every user, every time Robust analytics to uncover struggles Easily drill down to specific segment and discover source of struggles Quantify business impact to help with resource prioritization Part of comprehensive Customer Analytics platform

Client Benefits

• Visibility into where and why struggle is occurring • Gain insight into how web and mobile applications are being used, and where improvements can be made • Improved mobile usability and customer satisfaction • Increased conversion rates from web and mobile adoption and usage • Reduced load on contact centers, call times, call volumes, and average speed to answer questions

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IBM MobileFirst Protect Threat Management $$ (formerly IBM MaaS360 Mobile Threat Management, Trusteer Mobile Risk Engine) Adds threat alerts and updates to managed mobility platform

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What’s New (or New Enhancement/ Business Value) IBM.com Sales Kit Partner World IBM Cloud marketplace

Extended capabilities within MobileFirst Protect integrates MaaS360 and Trusteer

capabilities to provide : • Mobile Malware Engine, local to device • Advanced Jailbreak & Root Check • Suspicious Geo-Location / IP Velocity Checks • Suspicious Device Alerts • Over the Air Updates

Key Differentiators • Full constituent transaction security support • Mobile Threat Management capabilities with anti-fraud, anti-malware, IP velocity and untrusted network detection • Full spectrum of user transaction security on mobile from B2E to B2C

Client Benefits • Protects against cloning, unauthorized access • Access to worldwide database of compromised and rogue devices used for attacks • Malware and Jailbreak/Root checks are updated live as new threats emerge

$$  Cloud Seller's comp'd

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IBM Netcool Operations Insight Combines proven Operations Management and Alarm consolidation capabilities with innovative analytics to help clients empower their IT operations staff to rapidly identify, isolate and resolve problems before they impact their company's business services

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What’s New (or New Enhancement/ Business Value) • Event Analytics automated incident reduction, leveraging machine learning techniques to automatically group events into a single incident based on observed event behavior. • Related Event Grouping provides powerful standard management of active events with built in domain knowledge extendable by the user with no coding required • Network Aware Event Search Analytics providing network path search to support more rapid diagnosis

Key Differentiators

• Proven, Netcool is the # 1 Operations Management solution in the market • Secure: Certified to highest Federal security levels • Innovative: deliver powerful analytics to simplify Operational Event and Alarm Management • Broadest Support: support hundreds of off the shelf integrations with virtually all tools commonly used in Operations Management solutions.

Client Benefits

• Improves Operational Agility with better Insight with real time analytics to help Identify, isolate and resolve problems faster and even predict emerging problems • Maximizes Operations Efficiency with machine learning techniques and simple tools for analyzing historical data to quickly identify opportunities to streamline operations • Reduces Operational Risk with a single pane of glass, central consolidation point, and Runbooks for consistency for alerts and events

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IBM Spectrum Storage family The industry's leading portfolio of software defined storage, setting the stage for true hybrid cloud operations.

Pain Points to be Solved

Links IBM.com

• How do you scale storage for CAMSS applications without large up-front investments? • How do you backup, archive and protect your cloud data? • How do you improve time to results with on-demand global access file and data management in the cloud?

Differentiators / Business Value Sales Kit Partner World IBM Cloud marketplace

• IBM reinforces its leadership in software defined platforms with IBM Spectrum Scale providing support for unstructured data on premise and on the cloud, providing unprecedented data economics to big data operations • IBM Spectrum Accelerate is the industry's first SDS offering based on an established enterprise storage offering derived from the IBM XIV product • IBM Spectrum Control Storage Insights (public Beta) delivers advanced storage management capabilities from the IBM cloud, in as little as 30 minutes. Use analytics to help optimize data placement. Get application views of storage • IBM increases capacity of existing storage environments through its leading edge storage virtualization capability, now virtualizing 260+ hardware devices, delivering 5x more data into the same infrastructure

Client Benefits 1. IBM Spectrum Protect (formerly IBM Tivoli Storage Manager) Optimized data protection to reduce backup costs by up to 38% 2. IBM Spectrum Archive Enterprise Edition (formerly IBM Linear Tape File System): Fast data retention that reduces TCO for archive data by up to 90% 3. IBM Spectrum Control (formerly IBM Virtual Storage Center): Analytics-driven data management to reduce costs by up to 50% 4. IBM Spectrum Scale (formerly GPFS / IBM Elastic Storage) : High-performance, highly scalable storage for unstructured data 5. IBM Spectrum Accelerate: Enterprise storage for cloud deployed in minutes instead of days

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IBM Spectrum Accelerate A highly agile Software Defined Storage for new & traditional workloads, offering high levels of scalability, flexibility, automation, self-management, simplicity, and cost-effectiveness.

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

Pain Points to be Solved • How do you scale storage for CAMSS applications without large up-front investments? Reduce operational expenses by enabling self-service storage? • How do you guarantee performance across workloads with zero tuning?

Differentiators / Business Value • Guaranteed consistent performance across workloads with zero tuning • Very low touch management • Extreme resiliency and robustness with industry proven grid architecture, self healing features and super-fast rebuilds • Industry's first SDS offering based on an established enterprise storage offering. Derived from the IBM XIV product "as-software" the same proven capabilities clients need for cloud environments, including flexible deployment and easier consumption of storage for rapid enablement of new workloads

Client Benefits

• Easy to use, with proven architecture and features providing zero performance optimization needed; tune-free scaling; simple management (Capacity planning, monitoring, reporting externalization) • Easy to acquire, license and deploy (Download from IBM site; get up and running fast; Licensing flat and flexible: per usable TB, perpetual, fixed monthly, or both; transferrable; functions included; no hidden costs) • Low TCO

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IBM SmartCloud Virtual Storage Center Entry IBM SmartCloud Virtual Storage Center for Storwize What’s New (or New Enhancement / Business Value)

IBM.com Sales Kit Partner World IBM Cloud marketplace

• First to Market volume-level, cross-platform automated storage tiering, reduces users cost of storage up to 50% • Cloud and Software Defined Storage – Storage service catalog, automated provisioning, optimized utilization of pools of storage • Intelligent Performance Management with context sensitive views directly in the storage management interface

Key Differentiators • Intuitive user experience with consolidated management of heterogeneous storage • Intelligent analytics to place data in the right place at the right time • Automation of storage services to accelerate client benefit with improved storage administration • Complementary to VMware environments with vSphere / vCenter integration (VASA, web UI plug-in) for visualization of storage data and automated Provisioning from within vSphere console

Client Benefits • Easier to Use – Intelligent Performance Management with context sensitive views directly in the storage management interface • Faster to deploy - Improved agentless management with server-to-storage mapping (no agent required) • Easier to buy and lease – VSC Entry is as low as $417/mo on a 12-month lease from IBM. VSC will have a flat per TB price for up to 250 TB’s and 2 I/O groups; VSC for Storwize Family will have a per enclosure price.

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IBM z13 The IBM z13 is the world’s premier data and transaction engine: most efficient, robust, scalable and intelligent that integrates CAMSS in a single system. z13 creates value through exploitation of IT, e.g. hybrid transaction and analytics processing, integration of mobile and core workloads with cloud infrastructure

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

Pain Points to be Solved • How do I build a private cloud or managed service cloud infrastructure that is economically feasible, delivering enterprise scale, with flexible service delivery models that provide dynamic efficiency for resource and workload management?

Differentiators / Business Value • New chip designed for data serving and transaction processing plus larger memory options -up to 10 TB • New scale, intelligence and resilient I/O infrastructure • New security and availability enhancements

Client Benefits • • • • • •

For compared environments, it is estimated that a z Systems cloud on a z13 will have a 32% lower total cost of ownership over three years than an x86 Cloud and a 60% lower total cost of ownership over three years than a public cloud. 1 Creating exceptional client experience - Have more data at hand, Improved response times, Meet SLAs, Move data faster Ensure critical data is always available across the enterprise, making it accessible in new ways so that actionable insights can be derived from advanced and operational analytics. Exponential growth (141 cores, more LPARS) Faster pace and improved response time making business decisions 50% reduction in the cost of securing all transactions, including those from your mobile device (faster Encryption Facility and use of zEDC compression)

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IBM MobileFirst Platform Quality Assurance Continuously Deliver High Quality Mobile Applications What’s New

Links IBM.com



Unified SDK: Get your applications ready to gather feedback in minutes



Sentiment analysis is now available in 4 additional countries (France, Germany, Italy, Spain)

Differentiators / Business Value Sales Kit Partner World IBM Cloud marketplace

• Frictionless bug reporting – submit defects in seconds while using the app from your mobile device • In-app crash reporting – rapid insight into why an app fails • User feedback – get feedback about your app straight from your customers • Over the air app distribution – get the latest in the hands of testers as soon as it is available • Sentiment analysis – mine app store ratings and reviews to extract actionable feedback before they go viral. • Supported mobile platforms: • iOS and Android • There are two separate offerings from IBM that deliver the same features and capabilities: • Software as a Service (SaaS) offering: IBM Mobile Quality Assurance service for Bluemix (SaaS) • On-premise offering: IBM MobileFirst Quality Assurance (on premise) – SOLD BY BOTH Rational® and WebSphere® teams

Client Benefits • • • •

End user feedback and quality metrics at every stage of development Evidence-based prioritization allows business and IT to collaborate Over the air app distribution so testers have the latest as soon as available Rapid, contextual understanding of why an app fails

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IBM WebSphere Application Server Liberty IBM WebSphere Application Server adds support for additional Java EE 7 components and for Docker containers through continuous delivery

Links What’s New IBM.com Sales Kit Partner World IBM Cloud marketplace

• Pre-built and extendable Liberty profile Docker images and support for running in Docker containers to accelerate software deployment in hosts containing Docker engines • Pre-built and extendable Liberty profile Docker images and support for running in Docker containers • Further JavaTM EE 7 components, that include JavaServer Pages (JSP) 2.3 (JSR 245), Java Database Connectivity (JDBC) 4.1 (JSR 221), API enhancement in support of Java API for WebSocket 1.1, and many more • Support for the Java Platform, Standard Edition (Java SE 8) • The ability of WebSphere Application Server Developer Tools (WDT) to allow customers to connect, control, and publish applications to remote server • An enhancement to WebSphere Application Server Liberty profile distributed security model to support Single Sign On (SSO) authentication with SPNEGO tokens

Differentiators / Business Value • • •

Enables enterprises to build and run the next generation of distributed applications on the cloud and on premises more efficiently, quickly, and cost effectively Improves developer experience with key enhancements to Liberty profile capabilities that enable developers to quickly develop and deliver engaging applications Simplifies configuration and administration of middleware through Intelligent Management capabilities that can help lower the cost of administration of large scale topologies

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IBM Secure Gateway Securely extend & enrich Bluemix environments with on-prem and multi-cloud sources

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Pain Points to be Solved IBM.com Sales Kit Partner World IBM Cloud marketplace

IBM Bluemix

• Securely connect and manage access to data and applications in other clouds, enterprise data centers and locally on developer laptops. Flexible gateway topology • Superior Hybrid secure connections, management, visibility and control. Unique single step secure auto-config. Docker support enables “run anywhere”

Differentiators / Business Value • Unique passport feature allows for single step download, install, and secure setup of client • Flexible Gateway topology allows segregation, Load Balancing, Fault tolerance • Layered security on the cloud side and client side for defense in depth • API / SDK for secure connect directly from app • Enterprise option which is on-premise DataPower appliance

Client Benefits • • •

Robust Secure Connectivity– set up gateways to enable hybrid and multi-cloud. Single point to monitor traffic and manage usage. Layered security for defense in depth. Flexible Topology– Supports multiple gateways, network segregation, load balancing and fault tolerance Self Configuring- single step download, install, and secure configuration of remote client

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IBM Operations Analytics Predictive Insights on Cloud Predict Application and Infrastructure outages before they impact customers

Links Pain Points to be Solved IBM.com Sales Kit Partner World

• Analytics helps IT teams prevent problems before they occur • Be proactive not reactive

Reduce or Differentiators / Business Value • Eliminate the need to set manual performance thresholds • Detect issues early so they can be fixed before they become service impacting

Client Benefits IBM Cloud marketplace

• Automated threshold maintenance: behavioral learning solution for quick timeto-value • Understands how your IT & network infrastructure is inter-related from a holistic viewpoint • Reduce event volumes utilizing real-time, streaming analytics to provide early warning alerts for abnormal issues • Consolidates and unifies performance data

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IBM Performance Management (SaaS) $$ (formerly IBM Application Performance Management SaaS) Intelligently spot performance issues and resolve problems in your applications and infrastructure to keep your revenue flowing.

Links IBM.com Sales Kit

What’s New • A hosted application performance monitoring service that you do not have to manage yourself • Intuitive web dashboards that show user experience and application resource health

Partner World IBM Cloud marketplace

• Mix and match SaaS and on-premises deployments in a single dashboard with Hybrid APM • Integrated analytics to predict outages before they occur and intelligently search through log files for faster problem resolution • An easy to use notification system to meet your increasing demand for agility and efficient collaboration among IT operations team members

Differentiators / Business Value •

Available in SaaS, on-premises, and hybrid

•

Integrated analytics

•

Industry-leading breadth and depth of platform coverage

Client Benefits • May improve Availability by 60-90% • $$  Cloud Seller's comp'd

Could reduce outages by 50% or more

• Find the root cause line of code up to 90% faster

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IBM High Performance Services for Hadoop (Formerly IBM Platform Computing Cloud Service) Ready-to-run Hadoop Clusters on the SoftLayer Cloud without compromising performance, security and scale

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

What’s New • Bare-metal servers & 10g Ethernet for optimal performance • IBM support and security • Fully managed services (optional) staffed by HPC & Hadoop professionals with over a decade of experience

Key Differentiators

• Access Hadoop on a temporary basis without the need to acquire, install & configure • Hadoop cluster (HW & SW) is installed and configured by a skilled Cloud Operations team, minimizing the need for in-house expertise and capital expenditures • Optimal performance with dedicated bare metal servers and a 10g Ethernet network • Security through physical isolation, VLAN segregation, IPsec VPN access, optional encryption, and choice of SoftLayer WW datacenter

Client Benefits

• Reduced risk – Explore Hadoop, various distributions and versions, and the value of your data without making a commitment • Secure – Dedicated (i.e., non-shared) bare-metal machines, on an isolated network, with a VPN connection, and at a named data center • Keep costs low – Pay for only what is used, no need to acquire HW, SW or expertise • Expected and reliable performance – Runs on physical machines and fast networks • Peace of mind – IBM Support

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IBM Insights Foundation for Energy IBM Insights Foundation for Energy is an energy analytics, data management and visualization software solution for energy and utility companies.

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What’s New (or New Enhancement/ Business Value) IBM.com Sales Kit IBM Cloud marketplace

• Combine health and risk scores from all asset classes to provide a unified view of network connectivity • Pre-built Predictive Models for a variety of asset classes (Transformers, etc.). • Open: ability to use pre-built models, customer models, or to ingest health scores provided by third party applications • Standard based integration (using CIM – Common Information Model)

Key Differentiators Enterprise wide analytics platform Proven: Built with industry-leading IBM data integration and analytics software combined with insights from years of working with energy companies worldwide On Cloud: A service offering that provides speed, flexibility and scale

Client Benefits • IBM Insights Foundation for Energy is a new analytics platform. It provides and enables applications from IBM and partners allowing energy companies to unify data and processes creating contextual awareness, visual insights and improved and optimized outcomes • IBM Insights Foundation for Energy drives operational excellence using analytics resulting in greater agility and responsiveness, reducing operational costs and improving asset reliability

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IBM PureApplication Software Cloud enable your applications with enterprise grade quality of service on your own infrastructure

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

Pain Points to be Solved • How can I maximize my existing investments and extend my enterprise applications to the cloud?

Differentiators / Business Value • • • • • •

Accelerate application delivery Adopt open technologies with enterprise strength management Automate and Simplify Automate with Patterns to minimize errors Deploy applications across a hybrid cloud environment seamlessly Operate at Dynamic Scale in the environment you choose

Client Benefits • Deploy apps into test and/or production in minutes, not months • Easily integrate emerging technologies such as Docker into your enterprise environment and integrate existing middleware, applications and databases • Clients can achieve savings up to 70%. • Leverage Patterns and built-in automation for faster, repeatable and reliable deployments. • Create applications once and deploy between on-prem and off-prem without change using Patterns

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IBM MobileFirst Platform for iOS Provides enterprise-class software for building and deploying elegant iOS apps that integrate with enterprise systems

Links Pain Points to be Solved IBM.com

• Enable robust security, enterprise integration and management capabilities for native iOS apps

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Differentiators / Business Value

Partner World

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IBM Cloud marketplace

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Robust user authentication framework, enforcement and management controls for improved security of mobile apps within the enterprise Extends Apples XCode IDE with additional service integration and operation capabilities for iOS apps Ready to use data transformation capabilities improves connectivity to legacy applications and systems of engagement Operational control provides administrators with key information and oversight of mobile runtime environments IBM’s Cloud-based subscription model allows businesses to scale up or down as needed while meeting enterprise requirements for data residency, separation, compliance and control

Client Benefits • • • •

Mobile applications that seamlessly activate enterprise data and analytics Secure integration enterprise data and employee driven mobile apps Streamlined development workflow End to end management of mobile applications across iOS devices and enterprise systems of record

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IBM MobileFirst Platform MobileFirst Platform delivers rich services and then integrates them for an end to end experience for mobile development and operations teams

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What’s New IBM.com Sales Kit Partner World IBM Cloud marketplace

• New services in Bluemix add operational analytics, security, and app management from on prem IBM MobileFirst Platform Foundation module  Location based analytics and engagement (Presence Insights)  Enhanced Cloudant integration and packaging  Enhancements to Foundation across integration, security, operational analytics

Key Differentiators • Comprehensive mobile development platform that supports Data Services, Mobile App Security Services, Continuous Improvement services (app management, analytics, sentiment analysis) and Personalization Services (Push, location and engagement analytics) • One platform with multiple or hybrid consumption models – Cloud, On-Prem, iOS edition, or BYO IaaS – including SoftLayer, Bluemix, Azure, Amazon • Recognized industry leadership – 8 major leadership rankings, 2014 Analyst reports

Client Benefits • CONTINIOUS IMPROVEMENT – understand app usage and feedback; manage app iterations and releases • SECURITY – protect enterprise data from exposure through mobile exploits • CONTEXTUAL AND PERSONALIZED ENGAGEMENT – optimize apps to provide the right content and interactions at the right time • SCALABILITY – services to scale and store app data or to connect to systems of record

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IBM Development and Test Environment Services (IDTES) Allows customers to easily connect to SoftLayer or IBM Cloud OpenStack services object storage from client’s data centers or from deployment within the cloud Pain Points to be Solved

Links IBM.com

• IDTES addresses inefficiencies in the SDLC that can be traced to an inability to deliver production-like development and test environments in a timely manner.

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Differentiators / Business Value

Partner World IBM Cloud marketplace

• IDTES provides self-service access to production-like environments, enabling dev / test teams to test more frequently • IDTES is an enterprise service purposely built for development and testing of complex applications. Customers can import existing virtualized applications or build new applications in the cloud • The IDTES collaboration tools enable development teams to identify, share, reproduce and resolve software defects significantly faster • IDTES provides full visibility and control in order to enable dev / test teams to be effective while avoiding infrastructure sprawl and runaway costs • IDTES can be easily accessed through any modern web browser, REST-based API, Command Line Interface (CLI), or practically any ALM tool including IBM UrbanCode Deploy, Jenkins, Rational Team Concert and many others

Client Benefits • Provides Environments-as-a-Service to the enterprise • This solution accelerates software delivery by removing the inefficiencies and constraints that companies have within the software development lifecycle (SDLC). As a result, businesses release better software faster • Delivered on the IBM SoftLayer platform, offering enterprise grade security, unprecedented access and control and global reach and scalability

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IBM Monitoring Provides application-aware infrastructure monitoring to help you optimize the performance of your applications

Links Pain Points to be Solved IBM.com Sales Kit Partner World IBM Cloud marketplace

• Slowdowns and outages impact customers, revenue, and the business’s reputation • Identifying and resolving problems in today’s complex applications can be very difficult

Differentiators / Business Value • Offers true hybrid management, delivering a single integrated management view across on premises and cloud environments • Monitors end user response time as well as the health of application components such as the application server or runtime, databases, web servers, middleware stacks, and more, for applications covering cloud and traditional workloads • Includes search analytics capabilities for up to 2 gigabytes of log data per day and easily integrates to predictive analytics • Includes a simple unified architecture that can be deployed in minutes and can help reduce total cost of ownership by up to 30 percent • Enables seamless expansion of capabilities with IBM Control Desk, IBM Operations Analytics, and IBM Netcool Operations Insight

Client Benefits

• Identify performance issues before they affect your users and improve availability by 60-90% • Isolate where the problem is occurring by visualizing bottlenecks to reduce outages by 50% or more • Find the root cause of the problem down to the line of code for diagnosis of problems 90% faster

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IBM Aspera Always transfer data across any environment at maximum speed without dropping packets. An innovator in moving the world’s biggest data at maximum speed.

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Pain Points to be Solved IBM.com

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Distance degrades conditions on all networks TCP performance degrades with distance TCP does not scale with bandwidth Alternative Technologies are inferior

Sales Kit Differentiators / Business Value Partner World IBM Cloud marketplace

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Scales to very high bandwidth networks, is efficient and works across difficult networks Dynamic and policy-based bandwidth control, prioritization, and fairness to TCP traffic Handles high degree of concurrency and large collections of small files in an efficient manner XFT protocol is patented Single steam UDP architecture (as opposed to multiple UDP streams per session) High speed interfaces to object storage – multiple vendors Proven cloud solutions: Numerous on-demand customers and years of experience working with cloud infrastructure providers • Comprehensive set of cloud solutions, including hybrid • DevOps, dynamic provisioning for highly dynamic service implementations

Client Benefits • • • •

Speed the process synchronization for digital supply chains Provide high performance distribution and synchronization of Big Data sets Accelerate the reliable flow of information and the processes that depend upon it Enable organizations to reliably, quickly and securely move new workloads to/from the cloud

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IBM Verse Mail as never imagined it before: a game-changing, cloud-delivered, mobileoptimized personal assistant that helps your prioritize, personalize and free you up to just get work done.

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

Pain Points to be Solved Professionals of all shapes and sizes, in all types of organizations, need three things to make more sense of this complex, fast-moving workplace: • We want a clear sense of where to focus the time we have. • We want an easy way to collaborate with the people that matter to us most. • We want a way to take back control of our day.

Differentiators / Business Value • Mail that understands you - Cloud-enabled, designed for mobile devices, and powered by IBM's analytics and advanced search, IBM Verse works for you, not the other way around. • Less clutter, more clarity - Experienced through a simple, see-only-what-you-need interface, IBM Verse helps you focus on the things that matter most. • Connecting me to we - With an array of intelligent, secure and engaging social apps, IBM Verse opens up new ways to work together.

Client Benefits • Accelerate collaborative business processes • Improve the productivity and innovative capacity of every employee • Reliably, quickly, securely and cost-effectively move collaboration workloads to and from the cloud

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IBM Applicant Tracking System (formerly IBM Kenexa BrassRing on Cloud) Attract, engage, hire top talent with advanced recruitment technology What’s New (or New Enhancement/ Business Value) – Product Highlights

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IBM.com

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Sales Kit

Build a global talent acquisition environment that enables recruiters and managers to mine large applicant volumes for quality candidates Satisfy your complex organizational needs with flexibility provided by configurable, scalable capabilities Engage candidates and collaborate with recruiters and managers, using leading mobile and social technologies Streamline recruiting and hiring processes, including requisition approval, HR status changes and candidate communications Accelerate bottom line performance by uncovering actionable data with built-in reporting and analytics

Key Differentiators •

IBM Cloud marketplace

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A global, integrated recruiting solution for managing applicant volume, empowering your recruiters and managers to more quickly identify quality candidates Configurable, scalable capabilities for unparalleled flexibility to meet the needs of complex organizations with multiple divisions Leading mobile and social technologies to engage candidates and collaborate with recruiters and managers Robust workflow and automation to streamline business processes Manage compliance and data privacy regulations in multiple jurisdictions and geographies

Client Benefits • • • • • • • •

Meets your global needs for attracting talent in emerging markets and developing virtual teams to meet country-specific legislation Creates a cutting-edge talent acquisition environment as part of an integrated platform Incorporate open integration to support compatibility with the widest selection of vendor systems. Support more than 120 million candidates in the recruitment technology systems and more than 4 million recruiters and hiring managers in 150 countries Allow you to use social web for job applications, job distribution, referrals and video interviewing. Empower recruiters and hiring managers with robust mobile recruiting features, including mobile apply and SMS/text messaging Offer a simplified user interface, featuring recruiter dashboards and mobile interfaces for recruiters and candidates Provide information in a variety of formats, from standard reports and ad hoc reporting to analytics

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IBM Talent Acquisition Suite (formerly IBM Kenexa Talent Acquisition Suite) Attract, hire and onboard the "best fit" talent What’s New (or New Enhancement/ Business Value) – Product Highlights

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IBM.com

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Sales Kit

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IBM Cloud marketplace

Attract higher quality candidates and develop robust talent pipelines , using compelling and exciting mobile and social technologies Win the talent acquisition race against competitors by increasing hiring efficiency with a standardized and automated process Deliver better- matched applicants and select the best matched candidate using the optional organizational culture fit and skills assessments add-ons Accelerate new hire time to productivity , using social onboarding to bring a candidate up to speed before the first working day Unify new and current employees with the continued information, resources and people they need to deliver outstanding performance

Key Differentiators • Integrated analytics and assessment (add-on) to predict and improve quality of hires. Only IBM has unparalleled expertise in behavioral sciences and consultative services that helps clients to apply science and precision towards workforce decisions and processes. • We bring unmatched domain expertise in talent acquisition and offer comprehensive talent acquisition that helps candidate attraction, assessment, engagement, hiring and onboarding. • We provide best in class social and mobile capabilities to drive personalized and compelling candidate and user experiences. • Integrated analytics and assessment (add-on) to predict and improve quality of hires. Only IBM has unparalleled expertise in behavioral sciences and consultative services that helps clients to apply science and precision towards workforce decisions and processes

Client Benefits  Provide an end-to-end mobile experience ( to candidates, recruiters and hiring managers) which is engaging, relevant and personalized to the user, and can be accessed on any mobile device of the user’s choice  Hire the best person for the job faster and cheaper than competition. Improve your hiring efficiency and effectiveness by standardizing and automating your hiring process  Accelerate time-to-productivity using Social Onboarding before day one. Go beyond paper work and orientation to engage new hires by connecting them with the right people, by making it easy for them to find information/help, and assimilate them into your culture

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IBM Talent Suite (formerly IBM Kenexa Talent Suite)

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Win the talent battle with integrated talent management What’s New (or New Enhancement/ Business Value) – Product Highlights

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IBM.com

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Sales Kit

Attract, select and onboard the "best fit" employees using the latest mobile and enterprise grade social technologies found in the IBM Talent Acquisition Suite Boost individual and organizational performance by integrating the IBM Talent Optimization Suite Maximize the quality of your talent management decisions with the powerful Watson™ analytics found in IBM Talent Insights

Key Differentiators • Offers advanced analytics leveraging Watson cognitive technology to help discover information that aids in data-based decision making • Integrates industry-leading enterprise collaboration capabilities that connects employees to innovate and get work done • Designed with the employee experience in mind, offering a personalized interface to all the solutions at once. • Easily refer internal job opportunities out to social networks • Enhanced mobile experiences for candidates and employees

IBM Cloud marketplace

Client Benefits • • • •

Hire the best person for the job - Easily predict and select the “best fit“ candidates and smoothly onboard them to be ready to work by day one Unleash the power of your workforce - Identify and manage top talent with plans to meet company goals. Create an engaging, dynamic and productive work experience through a social platform – Connect people to get work done Drive fact-based decisions quickly with powerful analytics - Harness the power of IBM Kenexa Talent Insights – with no analytics expertise required

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IBM Compensation Analysis and Benchmarking (formerly IBM Kenexa CompAnalyst Enterprise on Cloud) Optimize pay decisions with a compensation management system

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What’s New (or New Enhancement/ Business Value) – Product Highlights IBM.com Sales Kit Partner World IBM Cloud marketplace

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Offers flexible, on-demand modules that can be combined to help meet your specific compensation needs

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Survey management and market pricing to develop market rates with your own third-party compensation surveys and centralize survey data in a single, online repository

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Pay analytics to more quickly assess pay program competitiveness and internal equity

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Salary structure modeling and analysis to provide alignment of pay programs to the external market

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Salary planning and merit modeling to evaluate the cost of performance-based merit increase programs

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Benchmark salary data developed from hundreds of employer-reported compensation surveys

Key Differentiators • Only IBM offers a comprehensive solution for developing your compensation strategy that enables market pricing, compensation data management, salary structure development, merit distribution modeling and compensation analysis • Only IBM offers a solution for executing your compensation strategy enabling your managers to fairly distribute rewards to top performers through salary, variable pay and equity increases • Only IBM offers benchmark salary data & standardized job descriptions for jobs across the organization to offer competitive compensation that attracts and retains the right talent and provides time management for comp professionals to focus on strategic activity.

Client Benefits  Develop competitive market pricing with our 100% employer‐reported benchmark database as well as your own third‐party compensation surveys  Reduce compensation management risks by ensuring alignment of your internal compensation structure with the external market  Maximize pay program competitiveness using powerful pay analytics  Improve performance‐based pay decisions with built-in merit and budget analysis capabilities

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IBM Learning Content Management System (formerly IBM Kenexa LCMS Premier on Cloud) )Empower employees with a Learning Content Management System What’s New (or New Enhancement/ Business Value) – Product Highlights

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This offering is for developing, maintaining and delivering effective employee training

IBM.com Sales Kit Partner World IBM Cloud marketplace

•

Automates the using built-in templates, eliminating the need for programming

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Streamline content lifecycle to help you achieve your key business goals

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An effective, cost-efficient solution that automates and streamlines your learning content authoring process

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Rapid content development with content changes propagated automatically

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Powerful management functions that increase the overall efficiency of your content process.

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Automated delivery to optimize learning effectiveness with on-demand, personalized training.

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Help meet internal compliance requirements

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Foster collaboration and knowledge-sharing

Differentiators This offering: • • •

Not only allows you to tag your content to easily match to learner profiles, it can use that metadata to dynamically adjust the content to a particular user as it's delivered. an package, publish, and deliver your content in the common formats you need like SCORM, AICC, Word, PowerPoint, and PDF. But it can also make your content available to whatever applications you want, however you want to expose it to them. Is part of a complete offering of learning technology and services that includes a social learning management system (LMS), a social learning solution and experienced learning services to help organizations analyze their learning initiatives, develop learning strategies, design and develop learning content, deliver learning content, administrate learning programs and delive r technology to the customer.

Client Benefits • • •

Single source content management provides many benefits to your organization Multi-model output is the ability to deliver multiple deliverables and formats without the need for multiple tools and platforms Prescriptive Learning allows people to spend time learning what they don’t know instead of what they already do by allowing them to “test out” of material they’ve already mastered and by being able to create a single “master” course that can be used with various levels of learners rather than developing separate courses for different levels.

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IBM Learning Management System (formerly IBM Kenexa LMS on Cloud) Boost organizational IQ with a learning management system What’s New (or New Enhancement/ Business Value) – Product Highlights

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LMS is a full-featured, configurable, enterprise-grade social Learning Management System (LMS) that integrates social networking, collaboration and knowledge sharing capabilities, as well as interactive elements that enable users to rate learning content and share their experiences LMS delivers: • Social networking, collaboration and sharing capabilities that support the learning and development of your employees • Administrator features offering configuration options without programming such as user privileges, navigation, look and feel, labeling, multiple languages and reporting • Manager features including wizards to help simplify user management, online and classroom course creation, reporting and automated course enrollment • Learner features providing a blended delivery that includes the classroom, a mobile device and the web

IBM.com Sales Kit Partner World

Differentiators IBM Cloud marketplace

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Delivers a full-featured, configurable, enterprise-grade social Learning Management System (LMS) that seamlessly integrates social networking, collaboration and knowledge sharing capabilities and interactive elements such as the ability to identify and access experts and share user-generated content Provides the ability to configure custom branding and user experiences for multiple internal and external audiences Supports blended delivery for multiple options including classroom, web conferencing, and online across desktop, tablet, and smartphones across multiple languages and currencies

Client Benefits •

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Personalization that keeps learners focused on learning through personalized education plans and autoenrollments A Culture of Engagement: easily track the pulse as well as the progress of your learning community Mobile capabilities that support desktop and mobile learners from whatever device they choose Return on Investment through streamlined management of administrative tasks using bulk actions, workflows, and automatic processes and notifications

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IBM Behavioral Assessments (formerly IBM Kenexa Behavioral Assessments on Cloud) Accurately predict job performance with behavioral assessments

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What’s New (or New Enhancement/ Business Value) – Product Highlights •

IBM.com

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Sales Kit

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Partner World IBM Cloud marketplace

Predict candidate performance by comparing personality, previous experience, thinking ability and problemsolving skills against the requirements of a particular position Assess a candidate's capacity and capabilities, including natural talent in specific areas, work style preferences and practical experience, as well as cognition and knowledge Create a detailed behavioral assessment that identifies strengths and reveals developmental needs. Validate the behavioral assessment from content, construct and concurrency perspectives Use standardized multiple-choice questions, along with the latest simulation and computer-adaptive testing formats

Key Differentiators     

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Detailed behavioral assessments that provide feedback or ratings on leaders and managers to help them become more effective Validated results from a content, construct and concurrent perspective to rate both managers and leaders Relevant feedback from those who are best suited to provide input on the performance of the manager or leader Accurate performance predictions for many types of positions by combining personality, previous experience, thinking ability, problem solving and organizational cultural fit Capacity and capability assessments including natural talent in a specific area, work style preferences, acquired experience and a combination of cognition and knowledge 25+ years of experience in behavioral science expertise Developed and validated over 1,000 custom assessments, provides 1,700+ competencies, 1,500+ ready-to-use assessments, served 14,000+ clients, and delivered 36 million+ assessments completed to date Has tools to measure traits, skills and culture fit

Client Benefits • Improves business outcomes by predicting which candidates will perform like your top employees. • Increases quality of hire of high potential employees • Optimizes individual and team performance by finding the best fit for current and future business needs • Helps organizations optimize their employees through more accurate predictive hiring practices, more effective workforce readiness planning and increased retention. • Reduce recruiting costs and time-to-hire. • Concentrate your interviewing efforts on high-potential candidates. • Receive an overall view of your candidates – personality, experiences, ability and judgment. • Drive organizational performance by increasing quality of hire

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IBM Skills Assessments (formerly IBM Kenexa Skills Assessments on Cloud) _ Discover your best candidates within large talent pools What’s New (or New Enhancement/ Business Value) – Product Highlights

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IBM.com

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Sales Kit

Identify and select the most talented candidates across a wide range of job classifications using more than 1,500 skills assessments for clerical, call center, health care, financial, software, industrial and technical specialties Measure distinct individual skillsets and knowledge depth with validated tests that cover basic, intermediate and advanced level knowledge in a particular area Streamline test taking and processing with multiple-choice format questions Test an individual's knowledge of software products such as Microsoft Word, Microsoft Excel or Microsoft PowerPoint, using in-depth interactive skills assessments

Key Differentiators Partner World IBM Cloud marketplace

 A unique design for measuring distinct skill sets that an individual possesses, such as typing speed and accuracy or accounting knowledge.  Validated tests that include basic, intermediate and advanced-level items, which reveal the level of knowledge in a particular area.  A multiple-choice format, with the exception of Microsoft interactive tests that can test individual knowledge of software products, such as Microsoft Word, Microsoft Excel or Microsoft PowerPoint.  More than 1,500 tests for clerical, software, call center, financial, health care, industrial and technical job classifications to help your company identify and select the most talented candidates.  25+ years of experience in behavioral science expertise  Developed and validated over 1,000 custom assessments, provides 1,700+ competencies, 1,500+ ready-to-use assessments, served 14,000+ clients, and delivered 36 million+ assessments completed to date  Has tools to measure traits, skills and culture fit

Client Benefits • • • • • • • •

Integrates with existing recruiting system or available as a standalone solution. Engages users with faster and easier-to-use features. Configures easily for quick candidate scoring, reporting and analysis Identifies qualified candidates quickly Improves screening process Simulates desktop applications Identifies training needs Offers learning tools at no charge

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IBM Survey Advantage (formerly IBM Kenexa Survey Advantage on Cloud) Employee survey for measuring organizational effectiveness

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What’s New (or New Enhancement/ Business Value) – Product Highlights IBM.com Sales Kit Partner World IBM Cloud marketplace

• • • •

Thought leadership and benchmarks that help to increase the likelihood of sustained organizational improvement Faster administration that includes individualized survey functions and response rate tracking Dynamic reporting that delivers summarized information through an online data access site Behavior change to improve employee engagement within your organization

Key Differentiators    

A focus on behavior change rather than individual cognitive ability or personality A proven track record of success backed by a 96-percent client retention rate 25+ years of experience in behavioral science expertise Completed 15M+ Surveys in the last 3 years, owns an extensive Normative Database – called “WorldNorms” – of 805 client survey projects that includes 16.5 million respondents and 850 million survey item responses  Offers advanced analytics leveraging Watson cognitive technology to help discover information that aids in databased decision making

Client Benefits • • • • • • • •

Helps drive peak human performance across organization by applying decades of behavioral science expertise to the largest content library and normative database in the human capital industry. Helps employees become more engaged to grow your business A four-step process featuring program design, administration, reporting and behavior change to help your survey program run smoothly. A solid partnership with IBM that includes understanding your desired outcomes and providing best practices for action planning. Customized employee survey offerings designed to meet the structure of your organization, culture and business objectives Innovative design that allows you to ask the kind of questions you need to ask and focus on the key items that will help you create a more engaged and productive workforce. Provides a holistic view of your company’s results benchmarked across geographies, industries and high performing organizations Helps you prioritize the feedback data and turn it into prescriptive programs that align with your ongoing strategy

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IBM Social Learning Engage, contribute and learn using interactive-rich media

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What’s New (or New Enhancement/ Business Value) – Product Highlights IBM.com Sales Kit Partner World

IBM® Social Learning inspires people to engage with one another, contribute expertise and learn from others using interactive media in near real time. It helps streamline the learning process by applying analytics, helping reveal opportunities to optimize content, improve efficiency, and increase longevity and relevance of the material. IBM Social Learning offers: •

An integrated, robust solution that encourages employees to engage, collaborate and find other learners and experts through discussions, communities and near real-time chats.

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Video-based learning that can be applied in virtually unlimited ways across industries and functions by creating a global, interactive coaching and training experience for essentially any time or location.

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Cutting-edge features that streamline the learning process by applying analytics, helping reveal opportunities to optimize content, improve efficiency, and increase longevity and relevance of the material.

Differentiators IBM Cloud • A design thinking approach that starts with an optimized user experience marketplace • An embedded collaboration environment that extends interactions and engagement down to a fine grained context at specific •

points in video content A high definition video solution that delivers content in a way that has been proven to allow people to efficiently gain knowledge, supporting event-based learning but more importantly learning needs happening on the job, in the moment, in the workplace itself. 70/20/10 –we’re learning from our interactions, not just from our formal training

Client Benefits •

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Collaboration features that inspire people to engage, contribute expertise, and learn from others using interactive rich media in near real-time. Video learning at an exceptional level, enabling you to search for key words in videos and jump to that section to view the content Automatic transcription service for video content Learn from other colleagues and specialists. Content is provided by the people who know about the topics – the experts themselves

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IBM Talent Optimization Suite (formerly IBM Kenexa Talent Optimization Suite) ) Advance workforce performance through talent optimization

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What’s New (or New Enhancement/ Business Value) – Product Highlights IBM.com Sales Kit Partner World IBM Cloud marketplace

The key to long-term corporate success lies in your people–ensuring employee performance aligns with business objectives, identifying and managing top talent, and providing top talent with individual growth opportunities. IBM® Talent Optimization Suite, powered by Kenexa, provides a user-friendly interface that supports agile performance, compensation and succession scenarios, so you can grow your employee talent and maximize your organizational performance.

Key Differentiators •

Only IBM allows you to quickly manage performance by gaining insights on fact-based data using natural language to effectively manage performance management

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Only IBM provides flexibility to HR departments by supporting ALL pay and incentive programs that link performance to compensation

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Only IBM leverages over 1000 of IBM’s job competency models to drive an organization’s performance, succession and career development processes

Client Benefits • • •

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Align employee goals with organizational objectives using cascaded planning tools. Improve employee engagement with real-time progress tracking and continuous feedback built on a social platform Evaluate employee core competencies and goals against analytically-driven comprehensive performance evaluations Reward top talent using integrated compensation planning to support consistent pay-for-performance strategies Promote employee development and strategic career planning by using detailed competency frameworks for individual talent optimization

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IBM Talent Insights (formerly IBM Kenexa Talent Insights) Powered by Watson Analytics, is a cloud-based talent analytics solution that enables HR professionals to make fact-based decisions

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Product Highlights IBM.com Sales Kit IBM Cloud marketplace

• This is a cloud-based talent analytics solution that allows HR professionals to make fact-based decisions. Through the use of cognitive analytics, users can quickly and easily explore talent data by choosing from pre-defined questions or simply typing a free form question and have the answers returned in a visual display. Because it understands the language of HR, users are able to explore data and see results in terms that are familiar to them. Talent Insights will uncover patterns and relationships in the data and surface insights on alternative paths to explore.

Key Differentiators Data-driven answers to talent related questions turn HR professionals from reactive to proactive leaders in the organization. – Because Talent Insights is more than a pre-defined set of reports and dashboards, users are able to test hypothesis by requesting what they’d like to see, analyzing the visual results and are able to dig deeper until they find the insights they need. The addition of Cognitive Analytics instantly surfaces patterns and relationships in HR data. – When users type in what they’d like to see, not only do they get the answer to that question in a visual display, but Talent Insights suggests other areas to explore based on relationships and patterns found in the data. Built-in HR intelligence – gives HR professionals the freedom to ask what they need of the data, in plain language. – Talent Insights understands and speaks the language of HR so users can navigate quickly and comfortably. Users simply type is what they’d like to see and they get results back in the familiar terms of HR.

Client Benefits • • •

Get answers to your HR talent questions faster than ever. Analysis is made easy and available to more people across the HR organization through Cognitive Analytics Discover new patterns in Talent Suite data that they would not otherwise been able to do before

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IBM Cloud Automated Modular Management Servicesmonitoring Simplify IT management, improve Quality of Service, and reduce costs with this powerful and scalable monitoring solution

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Key Features IBM.com Sales Kit

• Enterprise class monitoring service optimized for SoftLayer cloud environments-- easy to deploy, configure, and manage. • Simplify IT management, improve Quality of Service • Reduce costs with this powerful and scalable monitoring solution

IBM Cloud Client Benefits marketplace • Reduce IT administration costs with automation, improved visibility, and efficient monitoring features • Customizable graphs, alerts, and reports provide basis for data driven actions to continuously improve IT resource utilization and quality of service • Easy to purchase, deploy, and use in your SoftLayer Cloud environment. Provides elasticity and automation to work efficiently with your SoftLayer resources • Preconfigured monitoring templates allow fast and easy set up of your monitoring environment. • Set thresholds for generating alerts and customize notifications. Notifications can be sent via email to select recipients or you can use APIs to integrate with your service management system

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IBM Cloud Automated Modular Management Services - patching Designed to help you improve security and minimize disruptions with an operating system patch tool

Links IBM.com Sales Kit IBM Cloud marketplace

Features • • • •

Access to Latest OS Patches View and access latest operating system patches with descriptions and severity Server Grouping - Group servers and customize patching for each server group Patch Reporting - View reports on patching history and current patch level for each OS instance • Patch Dashboard - Dashboard shows patch level of servers and consolidated patch view of user enterprise • Prerequisites - Customer must have a SoftLayer account with supported resources and must install the free AMM installation service from the IBM

Client Benefits • Easy to deploy, configure, and manage. • Simplify IT management, improve Quality of Service • Reduce IT administration costs with automation, improved visibility, and efficient patch management features • Improve security by making it easier and faster to get OS instances to the desired patch level • Provide evidence for compliance checks and audits with customizable patch status reports

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IBM Cloud Automated Modular Management Services – SAP Applications Delivers SAP landscapes by leveraging a managed cloud infrastructure that automates and standardizes the tasks associated with provisioning and managing SAP environments.

Links IBM.com Sales Kit IBM Cloud marketplace

Key Features • Cloud Based Infrastructure - SAP cloud infrastructure sizing and optimization capacity planning, performance tuning, and technical audit • Help Desk - 24/7 remote monitoring and technical helpdesk • Support - Patching at all levels, Service Packs, and Enhancement Packs • Operation - SAP operation support and basis administration • Cost Reduction - Cost reduction through shared resources and consumption based billing model. Pay by the instance. • Project bases services - Project bases services: upgrades, DB/OS migrations, unicode conversions, and system consolidations

Client Benefits IBM Cloud Automated Modular Management for SAP Applications offering provides: • Platform as a Service (PaaS) on SoftLayer for SAP ECC and Solution Manager instance • Flexible, managed cloud infrastructure • Effectively respond to challenges, such as the high cost of SAP systems, shortage of SAP operational skills, long lead times for provisioning new SAP systems and SAP service-quality issues.

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IBM Cloud Automated Modular Management Services – Security Compliance & Healthcheck Service provides policy based Security Management per system or group of systems with the ability to define policies or customize existing policies

Links IBM.com Sales Kit IBM Cloud marketplace

Features • Out of the box logging of compliance status and flexible queries based reports and alerts to show compliance level. Semi-automated remediation with user authorization • Point. Click. Configure - Automated event-log and compliance-level reports for systems and groups. Reduced audit headaches with simplified report generation • Automated Compliance Monitoring - Automated policy-based security and compliance monitoring for Linux systems

Client Benefits • Reduce the Cost and Complexity of Security and Compliance - Improved security stance, consistency and compliance by providing policy based monitoring and remediation for systems and groups. Operational cost reduction through simplified policy enforcement across the IT installation. Automated compliance reporting reduces business interruptions caused by audit preparation activities • Simplified Compliance - GUI-enabled calls reduce technical complexity of policy creation while failing system identification in call return makes fixes trivial. • Simplified Reporting - Automated event-log and compliance-level reports for systems and groups. Reduced audit headaches with simplified report generation.

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IBM Cloud Automated Modular Management Services – SoftLayer interconnect Designed to provide high-speed connectivity between your data centers and the SoftLayer network backbone. Available as a fully managed service from IBM

Links IBM.com Sales Kit IBM Cloud marketplace

Features • AT&T NetBond Support • Private Connectivity - SoftLayer Interconnect employs Virtual Routing & Forwarding technology which allows for automated segregation and isolation of data with increased security hence eliminating the need for additional layers of encryption or authentication • Network Performance - Network throughput and latency are inherently undeterministic over the Internet, with IBM SLi you choose the data that utilizes the dedicated connection and how that data is routed providing a more consistent network experience • Cloud Elasticity - IBM SLi makes it easy to scale your connection to meet your needs, SLi provides 1 Gbps and 10 Gbps connections. Additional connection can be easily provisioned for additional capacity • IBM Cloud Integration - SLi is a networking service that is compatible across all IBM Cloud managed services including automated modular management services

Client Value IBM SoftLayer interconnect provides: • Simple dedicated network connection from your compute environment to IBM SoftLayer. • Launch highly reliable, private connectivity services between IBM SoftLayer and your datacenter or co-location environment - which can reduce network operational costs, increase bandwidth throughput, and provide a more consistent network experience versus traditional internet-based connections • Reduced Bandwidth Costs - Off-loading bandwidth-intensive workload to IBM SoftLayer reduces total bandwidth consumption through your Internet service provider. In addition, once an SLi subscription is initiated, data is transferred free of charge across the global SoftLayer datacenter network

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IBM Guardiam Provides the simplest, most robust solution for data security and data privacy

Links IBM.com

Centralized controls for real-time data security and monitoring, fine-grained database auditing, automated compliance reporting, data-level access control, database vulnerability management, auto-discovery of sensitive data and static and dynamic masking on demand.

Sales Kit Partner World IBM Cloud marketplace

What’s New (or New Enhancement) • Virtual appliance form factor for SoftLayer Features • Secure and protect high-value databases, data warehouses, file shares and Hadoop-based systems • Identify application-layer fraud • Enables consistent enforcement of governance policies • Demonstrate compliance • Lower compliance costs and effort compared to manual auditing, with no impact on existing business processes Client Benefits • Know where data resides and its protection state • Protection against privileged users such as DBAs • Compliance evidence, e.g., PCI-DSS

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IBM Rational Test Virtualization Server $$ Virtualize complex systems to create cost-effective test environments

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Service virtualization enables the deployment of virtualized services, software, and applications for simplified, efficient testing. It accelerates the delivery of complex test environments and enables you to complete integration testing earlier and more frequently in the development cycle. Rational Test Virtualization Server helps you eliminate application test dependencies and reduce setup time and infrastructure costs.

What’s New (or New Enhancement) • The Rational Integration Tester Platform Pack is no longer a separate component of Rational Test Workbench. All of the technology-specific tool packages are now provided by Rational Test Control Panel. • Support was added for: ‒ WebSphere MQ 8 (Distributed). Support includes the MQ exit-based transport and queue recording. HP Quality Center 12.0. ‒ Software AG webMethods Integration Server and Broker version 9.6 and version 9.7. ‒ JDBC Virtualization from within Software AG's webMethods Integration Server. Internet Protocol version 6 (IPv6) in most transports.

Key Differentiators • Virtual application environments can be delivered without having to reconfigure the original application environment. • Remove project scheduling constraints and environment constraints with Service Virtualization • Our solutions offers the best middleware support with unique features for WebSphere® MQ, TIBCO ActiveMatrix, Software AG webMethods, SAP and more.

Client Benefits $$  Cloud Seller's comp'd

• Earlier, end-to-end continuous integration testing across hardware, software, and cloud-based dependencies • Save time with swapping virtualized services with the original application environment as needed

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IBM Bluemix Dedicated Bluemix is an open standards, cloud platform for building, running, and managing apps and services.

Links Pain Points to be Solved IBM.com Sales Kit IBM Cloud marketplace

• Time to market for new applications are to long • Reduce operational cost and limit capital investments as well as remove the need to manage and procure assets and services

Key Differentiators Bluemix is a composable environment built on open standards • Bluemix is an open, integrated and flexible cloud-centric platform • Bluemix changes the way developers work - Move quickly, see results fast • Bluemix leverages API's and SDK's that can quickly and easily be incorporated with the • latest technology • Bluemix supports fit-for-purpose programming models (polyglot) and services. • Bluemix embeds manageability of services and applications • Bluemix provides optimized and elastic workloads • Bluemix enables continuous availability

Client Benefits • Speed – Time-to-Value • Fast—increase velocity of IT service contribution to business from application development to infrastructure deployment and monitoring • Improved—deploy high value-generating applications quickly • Agility – Operational Efficiency • Adaptable—scale environments elastically based on business demand • Extensible—embrace and transform legacy environments to a platform approach • Predictability – Reduced risk and cost

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IBM Operations Analytics – Log Analysis Provides the ability to rapidly search, visualize and analyze operational data

What’s New or (New Enhancement/Business Value)

Links IBM.com

• Globalized product. Supports 10 languages - Simplified & Traditional Chinese, Japanese, German, Spanish, French, Italian, Korean, Russian, Portuguese • Offers real time alerts and auto refresh of dashboards • Offer support for Big insights Hadoop based long term storage

Sales Kit Key Differentiators IBM Cloud marketplace

• EXAMPLE: Our unique unified wireline and mobile platform has now been extended to include Individual Liable devices, M2M devices and integrated Call Accounting capabilities • EXAMPLE: With the enhancements around charge categorization and mapping, IBM provides the best ad hoc reporting and analytics capabilities in the TEM market

Client Benefits • Globalization offers ability of customers to view the product in their local language • Real time alerts and auto dashboard refresh reduces problem resolution time • Support for . Big Insights Hadoop offers long term, cheaper storage with ability to analysis on historical data

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IBM Push for iOS8 Easily send a secure, interactive push message based on tags and subscriptions with Push.

Pain Points to be Solved

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

• You don’t need to spin up a backend to send push notifications. Simply use the Push for iOS8 service and we take care of it for you • Easily set up the connection to Apple’s APNS services in a few short steps. • Add Push notifications with only a few lines of code

Key Differentiators / Business Value • Use tags and subscriptions to make sure that all of your users are getting content that is relevant to them • Use the service’s monitoring feature to keep track of the performance of the messages that you send

Client Benefits • Easy setup • Lightweight SDK • Full functionality with a few lines of code

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One Pagers NEW 2Q 2015

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IBM InfoSphere Streams on Cloud Real-time analytics platform as a service

What’s New (or New Enhancement/ Business Value)

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• Fully managed infrastructure • Bring your own Streams licenses, either perpetual or monthly

IBM.com Key Differentiators / Business Value Sales Kit Partner World IBM Cloud marketplace

• • • • •

Analytic toolkits such as machine learning, geospatial and natural language processing High speed, low latency architecture Enterprise ready Visual and easy to use development environment Comprehensive application monitoring

Client Benefits • • • • •

Prevent data overload Respond in real time to business requirements, speed decisions and get ahead faster Make better decisions by leveraging all ubiquitous data sources and fusing data Continuously adapt to changes Improve developer agility to respond to all data

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IBM Cloud Analytics Application Services $$ Delivers high- performance clusters for running enterprise-grade big data and analytics workloads on a dedicated bare metal infrastructure and is pre-integrated with industry-leading analytics tools. Pain Points to be Solved

IBM.com Sales Kit Partner World IBM Cloud marketplace

• Setting up a high-performance analytics infrastructure in house is expensive and requires advanced IT skills • Need to be agile, able to experiment and rapidly apply analytics to a variety of business needs • Need to manage and optimize resource use to accommodate demands of big data and analytics workloads

Key Differentiators / Business Value • Better price/performance because of high-performing bare metal infrastructure and preintegrated analytics software • Support for a wide range of enterprise-grade analytics workloads • Recognized leader in cloud and analytics

Client Benefits • Helps reduce capital investments and the need for advanced technical skills with a highperformance cloud-based computing platform • Delivers agility and more rapid time to value with pre-integrated software for on-demand analytics • Simplifies setup and management of analytics clusters with self-service features and automation

$$  Cloud Seller's comp'd

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Connect & Compose Connect to applications and data sources anywhere and do API composition

Pain Points to be Solved IBM.com

• Secure and easy access to on-premise data sources and SaaS endpoints from Bluemix environment

Sales Kit

Key Differentiators / Business Value

Partner World IBM Cloud marketplace

• Pre-built connectors to a variety of on-premise and SaaS endpoints • Ability to graphically discover endpoint metadata, and expose a selected subset as an API for easy access • Node-red based composition tool for ‘wiring’ the endpoints and creating flows which can be invoked as APIs

Client Benefits • Simplified access to on-premise and cloud endpoints and capability to select subset of data/objects and expose this as API • Intuitive tooling for easy composition of flows • Enables creation of hybrid cloud applications by rapidly integrating a variety of endpoints and making remote data sources appear as APIs • Integrated with the Secure Gateway service for secure access to on-premise endpoints and with API Management for publishing and governing the APIs created

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IBM Hybrid Integration Services (formerly IBM Cloud Integration Services for Bluemix) Enabling two speed IT by integrating Systems of Engagement, Insight and Record Pain Points to be Solved

IBM.com Sales Kit Partner World IBM Cloud marketplace IBM Bluemix

• An overarching solution that brings together API management, application and data integration capabilities into a modular, composable and uniform suite • Building blocks comprise the following services • Secure Gateway • DataWorks - Enhanced • API Management • Connect & Compose • API Catalog - Enhanced • API Harmony

Key Differentiators / Business Value • Composable developer experience for the new age developer who sees integration as a means to an end (personas such as mobile developer, data scientists, LoB operations) • A comprehensive offering providing pre-built connectivity to on-premise and cloud applications, secure access to On-Premise applications and ability to deploy integration as a service or API

Client Benefits • Capability to expose application integrations and data as APIs for enabling composition based development experience • Highly secured and compatible with IBM’s leading gateway technology • A common catalog for both apps and data

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IBM Containers on BlueMix Bluemix has expanded choice for developers to rapidly build and deliver innovative universal applications by leveraging container technology. Build and Run on your laptop, deploy to the cloud and manage seamlessly without fear.

Links IBM.com Sales Kit

Pain Points to be Solved • • •

Partner World IBM Cloud marketplace IBM Bluemix

Developers have to rewrite, rebuild , reconfigure their applications to run across different environments which slows innovation Manually connections to different monitoring, analytics, scale, and auto-recovery tools in different environment makes portability and management cumbersome Hard to balance speed of deployment with configuration stability of the software environment

Key Differentiators / Business Value • • • • • •

Get started faster; Minimum configuration with no VM setup or management; Deploy, within seconds, anywhere you need to achieve performance goals and regulatory compliance Hosted, private image repository for greater control of your enterprise container images Rapid deployment with automated delivery building, image build service and operational visibility to monitor, scale and manage your containers Easily extend your containers with Bluemix services, third party services, APIs and data services Based on Open Docker technology, with access to a vibrant ecosystem and thousands of community images

Client Benefits • Accelerates delivery and management of application code

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IBM Spectrum Protect (Formerly IBM Tivoli Storage Manager) Optimized data protection to reduce backup costs by up to 38%

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What’s New (or New Enhancement / Business Value) • Single data protection platform for virtual, physical, and cloud environments

IBM.com

• Simplify backups by consolidating administration tasks • Enable cloud backup with vCloud and OpenStack integration

Sales Kit Partner World IBM Cloud marketplace

Key Differentiators / Business Value • Protect virtual, physical, and cloud with one data protection platform • Proven to have 38% lower total cost of ownership compared to competitive offerings due to built-in efficiency features (duplication, incremental ‘forever’ backups) • Improves data protection with greater visualization and administrator productivity • Scales to meet future data growth requirements

Client Benefits • Lower cost solution frees up IT budget to deliver innovation • Application-aware and VM-aware data protection for any size organization • Increased productivity with simplified administration • Integrated multi-site replication and disaster recovery • Protects any environment with choice of cloud, on-premise or hybrid deployment

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IBM Spectrum Control (Formerly IBM Virtual Storage Center) Analytics-driven data management to optimize storage infrastructures and lower storage costs up to 50%

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What’s New (or New Enhancement / Business Value) IBM.com Sales Kit Partner World IBM Cloud marketplace

• Integrate with virtual and cloud environments • Improve productivity through analytics and automation

Key Differentiators / Business Value • A single console for managing all types of data on disk, flash, file and object storage systems • Simplified visual administration tools – including an advanced web-based user interface, VMware® vCenterTM plug-in and Cognos® Business Intelligence with pre-designed reports • Analytics-driven tiered storage optimization that matches data value to storage type, automatically moving data to the most cost-effective tier

Client Benefits • • • • •

First to Market volume-level, cross-platform automated storage tiering, reduces users’ cost of storage up to 50% Enables Cloud and Software Defined Storage – Service catalog, automated provisioning, optimized utilization of pools of storage Intelligent Performance Management with application and department views of the storage infrastructure Choice of cloud, on-prem and hybrid deployments Provides visibility to optimize existing heterogeneous storage environments; no rip and replace of existing storage

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IBM Spectrum Archive Enterprise Edition (Formerly IBM Linear Tape File System) Fast data retention that reduces TCO for archive data by up to 90% Business Value

IBM.com Sales Kit Partner World IBM Cloud marketplace

• • • • •

Can lower TCO by up to 90% by enabling the use of tape for tier 2/3 storage Uses open source LTFS format on tape, no vendor lock in, no proprietary software required Pay by node, not by capacity Scalability up to 60PBs Easy to use directory format, makes files on tape as easy to manage as disk

Key Differentiators • Per GB per month cost is sub penny and dependent on the configuration (Initial capital outlay is required) • Flexibility of on-premise or off-premise configurations • Tape Bit Error Rate is 1E20 (most reliable in the industry by 3 orders of magnitude) • SLA to the customer can be established by capacity

Client Benefits • Efficient: Significantly lowers the total cost of retaining infrequently accessed data over a long retention period by reducing power, cooling, floor space and administration costs • Scalable: Expand archive capacity simply by adding and provisioning media—without impacting the availability of data already in the pool • Secure: Supports encryption and WORM, offers network protection with offline storage tier

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IBM Collaborative Operations (Formerly IBM Collaborative Hybrid Service Management) Composable management services that help development and operations collaborate to build, run and manage hybrid applications What’s New (or New Enhancement/ Business Value)

IBM.com Sales Kit Partner World

• From Service Engage you can compose integrated operational dashboards easily from your management subscriptions • Collaboration Spaces bring together your best talent and knowledge to proactively manage your applications more efficiently • Integrated alert notification ensures no time is lost, no request left hanging • Runbooks provide guidance, context, and automation from problem determination to resolution • Integrated intuitive service portal brings operations and the service desk closer

Key Differentiators IBM Cloud marketplace

• Service Engage has evolved from a digital hub for Service Management to a Hybrid Service Management Platform. Explore, Try, Buy and Use management services from IBM’s Cloud • With the capability to combine services and compose integrated operational dashboards onthe-fly, Service Engage is as flexible as your hybrid applications • Collaboration tooling within the service management platform ensures that context is never lost, and on-click sharing of operational data really speeds problem determination and resolution

Client Benefits • Shorter resolution times: Bring the right people and knowledge together quickly, and helping them communicate more efficiently to solve application problems faster • Reduce Operational Costs: Less process overhead, less time lost in conference calls and status reporting, streamline communications between your teams • More business agility: Including development and suppliers directly in operations helps the teams align

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IBM Cognos Business Intelligence on Cloud Hosted on IBM SoftLayer, customers will access the most current functionality of IBM Cognos Business Intelligence 10.2.2 to develop dashboards, interactive reports, ad-hoc queries, view scheduled reports and consume active reports via web browser or mobile.

Pain Points to be Solved IBM.com

IBM delivers ‘fit for business’ business intelligence with range of prices, users and uptime guarantees so organizations don’t have to manage or monitor it solutions themselves.

Differentiators / Business Value Sales Kit Partner World IBM Cloud marketplace

• Speed and Dependability –IBM uses best practices to get the implementation done quickly and correctly with right-sized environments • Security – IBM is the leader in cloud and IT security and we more about solving vulnerabilities than any other cloud vendor • Technical agility – IBM does the software install, hardware monitoring, and maintenance so IT and users can get down to business • Full cloud coverage- IBM is the leader in cloud, most BI vendors cannot own or operate a cloud facility. • Global footprint – IBM with its global staffing and data centers can assist with ‘’residency’ by keeping clients in control of their data, no lift & shift required

Client Benefits

• Commitment- Sold with as little as 6 month or 1 year commitments using CapEx budget • Up to date- Stay current with most recent releases of Cognos BI • BI for everyone- Easy to acquire business intelligence without all the risks, staffing or upfront expense. • Cost certainty – IBM offers a consistent and simple monthly subscription rate for BI delivered SaaS.

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IBM Cloud Identity Services (CIS) Cloud-hosted, enterprise-grade Identity and Access Management

Links IBM.com

CIS is a managed service providing complete/robust IAM for clients on a fast-todeploy subscription model that saves them money, reduces in-house skill needs and puts business owners in charge What’s New (or New Enhancement)

Sales Kit Partner World IBM Cloud marketplace

•

Off-premise, cloud-hosted enterprise-grade IAM

Features / Business Value • • • • • •

Extend IAM to the cloud Reduce the need for specialists Integrate easily with existing infrastructure Strengthen cloud security Improve agility and flexibility Lower total cost of ownership

Client Benefits

• Peace of mind with a business-centric IAM program that is quick to deploy and easy to upgrade/extend – all with a subscription model-based lower TCO

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IBM X-FORCE Exchange IBM X-FORCE Exchange is a trusted, social platform for maximizing the value of threat intelligence, backed by the reputation and scale of one of the most recognized security research teams in the world.

Features / Business Value IBM.com

• Research the latest threats through an interactive portal and create collections to investigate incidents • Collaborate with verified peer users to identify priority threat intelligence

Sales Kit

• Automated integration with IBM Security solutions

Partner World

Key Differentiators

IBM Cloud marketplace

•

Instant trust from peer-validated intelligence from verified users

•

A protected infrastructure built to regulatory standards leveraging the scale of IBM Security

•

Push intelligence data to enforcement points for timely protection

Client Benefits • Separate the threat intelligence signal from the noise with intuitive search and collaboration with verified peer users • Up-to-the-minute intelligence from numerous real-world sources • Improved visibility and secure collaboration means faster response to threats and better protection for the client’s organization

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IBM Cloud Analytics Application Services $$ Delivers high- performance clusters for running enterprise-grade big data and analytics workloads on a dedicated bare metal infrastructure and is pre-integrated with industry-leading analytics tools.

Pain Points to be Solved IBM.com Sales Kit Partner World

IBM Cloud marketplace

• Setting up a high-performance analytics infrastructure in house is expensive and requires advanced IT skills • Need to be agile, able to experiment and rapidly apply analytics to a variety of business needs • Need to manage and optimize resource use to accommodate demands of big data and analytics workloads

Key Differentiators / Business Value • Better price/performance because of high-performing bare metal infrastructure and preintegrated analytics software • Support for a wide range of enterprise-grade analytics workloads • Recognized leader in cloud and analytics

Client Benefits • Helps reduce capital investments and the need for advanced technical skills with a highperformance cloud-based computing platform • Delivers agility and more rapid time to value with pre-integrated software for on-demand analytics • Simplifies setup and management of analytics clusters with self-service features and automation

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A common, integrated set of foundational services that enables operational excellence and hybrid portability. Business Value Flexible • Securely integrate Cloud and on-premise infrastructures • Move services between a mix of private and public cloud environments Operational Excellence • Provide scaling, reliability, resiliency, high availability and performance integrated with development pipeline • Ensure users can easily and quickly assess application health and correct issues • Utilize rapid and iterative development services with automated build and collection of client feedback Choice of Open Cloud Technology • Contextual learning and deployment of multiple cloud technologies • Develop on public, dedicated or local environments

IBM.com Sales Kit Partner World

IBM Cloud marketplace

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IBM Cloud Foundation Services .

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Key Differentiators Hybrid OpenStack • Modern, unified user experience surfaced through Bluemix for developers to consume Local, Dedicated and Public VMs • Wizard driven hybrid cloud setup provides an automated process for building hybrid clouds Secure Gateway • Unique passport feature allows for single step download, install, and secure setup of client • Flexible gateway topology allows segregation, load balancing, fault tolerance • Layered security on the cloud side and client side for defense in depth • API / SDK for secure connect directly from app • Enterprise option which is on-premises DataPower appliance • Extends to a broader cloud integration portfolio for data and application integration and API management

Client Benefits • • • •

Operational visibility across hybrid environments Portability across Hybrid Environments Agile delivery with Operational Excellence Secure hybrid environments

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IBM OpenPages GRC An integrated approach to enterprise governance, risk and compliance What’s New

Links

• Field Level Security: Extension of record level security, to achieve more granular control over access rights to data • Capital Modeling: Out-of-the-box integration with OpenPages. Provides tools to analyze, simulate and quantify operational risk capital using a variety of methods • API: Various performance improvements. An enhanced query service for support of searches and can be invoked from the application UI

IBM.com Sales Kit Partner World

IBM Cloud marketplace

Key Differentiators

• OpenPages GRC and Operational Risk Capital Modeling cover the end-to-end lifecycle for Operational Risk • Enhanced field level security and data encryption to achieve more granular control over access rights to data and data encryption at the individual field security level

Client Benefits •

A Chief Compliance Officer can be assured that access to corporate GRC data is controlled at the required granularity, with no overexposure to confidential or sensitive information, based on employees roles, with minimal administrative impact • Quick Win for end users – Quickly address existing application pain points by exporting parent information and facilitating data migration between environments • Users can easily add new object instances on a single page from anywhere in the system, by entering only the minimum, most important information; the system leverages context and library standards

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POWER8 in SoftLayer POWER8 in SoftLayer is built for the waitless world for a more efficient and reliable hybrid cloud

Links IBM.com Sales Kit Partner World IBM Cloud marketplace

Pain Points to be Solved  Delivers low cost, on-demand access to bare metal compute resources with an exceptional cost/performance advantage for data and analytics workloads

Differentiators / Business Value • Superior Cloud Economics with 1.59X more users per hour at 65% lower cost per user per hour for LAMP application stack • Designed for Data with 1.4X more transactions per second at 61% lower cost per transaction for MariaDB workloads

Client Benefits •Generate more revenue and improve customer satisfaction by processing orders more quickly and being more responsive to end-users •Maximize profits by handling more data and analytics processing queries faster with less infrastructure to manage and maintain. •Maximize performance for PHP based applications in the cloud to process orders faster, generate more revenue, and improve customer satisfaction

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IBM PureData System for Analytics Delivers on the demands of the modern data warehouse

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What’s New (or New Enhancement/ Business Value) IBM.com Sales Kit IBM Cloud marketplace

Security • Improved security with Self Encrypting Drives • Kerberos support Performance • Faster performance with upgraded CPUs with more cores New appliance models • New rack mountable, ultra lite appliance for midsize businesses • New 8-rack, Petabyte capacity appliance New Netezza Platform Software (NPS) 7.2 • Faster load rates • Performance Portal enhancements

Features • Built-in, in-database analytic functions - Data mining, prediction, transformations, statistics, geospatial, data preparation • Full integration with tools for BI & visualization - IBM Cognos, Microstrategy, Business Objects, SAS, MS Excel, SSRS, Kognitio, Qlikview • Full integration with tools for model building & scoring- IBM SPSS, SAS, Open Source R, Fuzzy Logix • Full integration for custom analytics- Open Source R, Java, C, C++, Python, LUA

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IBM Silverpop Silverpop, an IBM Company, is a cloud-based digital marketing provider that offers email marketing, lead management and mobile solutions.

Overview

Links IBM.com Sales Kit

Silverpop Engage uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in near real time. By providing deep, behavior-based customer insights and an intuitive engagement engine, Silverpop can reduce the complexity of omni-channel marketing and enable exceptional experiences for customers across the buyer journey. As part of the IBM Commerce integrated portfolio, Silverpop helps convert prospects into loyal customers through more relevant one-to-one interactions.

Features IBM Cloud marketplace

•. • • • • • • •

Email - easily create and edit highly relevant email content Mobile - drive personalized mobile experiences Social - engage with customers across social channels Lead Management - capture, qualify and nurture leads Personalization - deliver personalized content across digital campaigns Analytics - understand and report on customer behavior Recommendations - deliver emails with dynamic, personalized recommendations Planning and Budgeting - Achieve better budgeting, planning and ROI

Benefits • Quickly design and automate consistent cross-channel experiences - email, mobile, web and social - that convert at a higher rate • Make better marketing decisions and drive deeper customer engagement through embedded analytics • Provides faster time to ROI and the agility to deliver marketing innovation through a cloudbased digital marketing platform that easily integrates with other customer data sources and applications

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IBM Mobile Push Notification Engage mobile app users at the right time and place

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Overview IBM.com Sales Kit

IBM® Mobile Push Notification provides a flexible, easier-to-use environment for creating notification campaigns that engage mobile app users at the optimal time and place. You can target communications based on your business rules, current segmentation, customer relationship management (CRM) data and customer behavior including current and historical locations. .

IBM Cloud marketplace

Features / Benefits • Targeted push messaging that delivers timely notifications to your mobile app users. • Flexible features that help you engage mobile consumers with relevant content, offers and service alerts. • The IBM Xtify® platform for integrating push messaging into your Apple iPhone, Apple iPad, Android, Microsoft Windows 8 and BlackBerry apps. • Industry solutions to help you innovate more quickly and make the most of your mobile investment

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IBM BlueBox A managed private cloud provider built on OpenStack with the ability to more easily deploy workloads across hybrid cloud environments

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IBM Cloud marketplace

Blue Box will help IBM will help businesses rapidly integrate their cloud-based applications and on-premises systems into OpenStack-based managed cloud. Blue Box also strengthens IBM Cloud’s existing OpenStack portfolio, with the introduction of a remotely managed OpenStack offering to provide clients with a local cloud and increased visibility, control and security.

Features / Benefits Blue Box can enhance and complement developer productivity by: • Speeding delivery of applications and data through simplified and consistent access to public, dedicated and local cloud infrastructures • Supporting managed infrastructure services across hybrid cloud environments and IBM’s digital innovation platform, IBM Bluemix • Offering a single management tool for OpenStack-based private clouds regardless of location

Key Differentiators • • •

With Blue Box and SoftLayer, IBM is the only provider to deliver enterprise-grade managed hybrid OpenStack - local, dedicated, and public Paired with IBM automation tools (e.g., Cloud Orchestrator & UrbanCode Deploy) provides clients with seamless delivery option for cloud enabled application Couples local IaaS and PaaS (BlueMix), build on Open Technologies will provide developers with the productivity delivered by a public cloud-like experience within their data center and the flexibility to build and run applications within the IaaS (OpenStack) or PaaS (Cloud Foundry)