Jomo Kenyatta International Airport Naroibi, Kenya
Non-Aviation Business Performance Assessment Report v1 Dec 2017
December 2017
Proprietary Notice The information furnished in this document shall not be disclosed, duplicated or used in whole or in part for any purpose other than to evaluate the document.
Contacts For all communications concerning this Report, Mr. Marnix Groot, Manager IATA Consulting who is responsible for this project remains at your disposal for any inquiries at the following coordinates:
Tel: +1 514 874 0202 ext.3234 Email:
[email protected] [email protected] Address: International Inter national Air Transport T ransport Association Ass ociation 800, Place Victoria, P.O. Box 113 Montréal, Québec, Canada, H4Z 1M1
Authors This report was prepared by: Mr. Johan Schölvinck Mr. Marnix Groot
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Table of Contents INTRODUCTION .......................................................................................................................... 5 EXECUTIVE SUMMARY .............................................................................................................. 6 1.
STEP 1: ASSESSMENT ...................................................................................................... 16
1.1
General facts .................................................................................................................... 16
1.2
General impression ......................................................................................................... 16
1.3
Total airport income from non-aviation business ........................................................ 18
1.4
Terminal concessions: Airside Retail ............................................................................ 20
1.5
Terminal concessions: Airside Food & Beverage (F&B) ............................................. 26
1.6
Terminal concessions: Airside Services ....................................................................... 30
1.7
Landside terminal concessions: Retail, F&B and Services ......................................... 31
1.8
Airside / Landside concessions: a comparison ........................................................... 33
1.9
Terminal concession management ................................................................................ 33
1.10
Car parking ..................................................................................................................... 34
1.11
Car rental ........................................................................................................................ 35
1.12
Advertising ..................................................................................................................... 35
1.13
Business and VIP lounges ............................................................................................ 36
1.14
Terminal Office rentals .................................................................................................. 38
1.15
Taxis................................. ....................................... ....................................... ................. 38
1.16
Landside Real Estate Estat e....................................... ...................................... ........................ 38
1.17
Customer journey touchpoints .................................................................................... 40
2.
STEP 2: BENCHMARK ....................................................................................................... 44
2.1
Benchmarking Terminal concessions ........................................................................... 44
2.2
Airside and Landside F&B gross sales per international dep passenger............... .................. ... 46
2.3
Airport income from Retail and F&B (airside and landside) per dep passenger....... 48
2.4
Area benchmark: Airside m2 per million dep pax ........................................................ 49
2.5
Area benchmark: benchm ark: Landside Landsid e m2 per million dep pax pa x .................................... ................. 51
2.6
Category split: Airside Retail .......................................................................................... 53
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2.7
Category split: Airside F&B ............................................................................................ 55
2.8
Benchmarking other non-aviation business ................................................................. 56
3.
STEP 3: RECOMMENDATIONS ......................................................................................... 63
3.1
Airside Retail .................................................................................................................... 63
3.2
Airside F&B ...................................................................................................................... 70
3.3
Customer journey ............................................................................................................ 74
3.4
Terminal concession management ................................................................................ 76
3.5
Car parking ....................................................................................................................... 81
3.6
Taxis .................................................................................................................................. 83
3.7
Car rental .......................................................................................................................... 86
3.8
Advertising ....................................................................................................................... 87
INDEX OF TABLES AND FIGURES .......................................................................................... 90 SOURCES .................................................................................................................................. 92
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