Hypnotic Writing

Hypnotic Copywriting,

 It is a scientific state of mind – a light waking trance to get people buy your product and service. Ethical or Not? It is about how you use it and what you plan to do it with. It is about sharpening your current writing abilities Seven keys to Hypnotic Writing 1. Hypn Hypnot otic ic wri writi ting ng is personal , it speaks to you – it uses words such as me, I, mine, yours „one person talking to one person” It needs to be written as if it was written by a friend. No „detached writing.” Hypnotic writing builds relationships. You You want to speak to a person. When people read anything they read „one person at a time.”I want to write this to one  person only. 2. Be Active. Active writing is important. Active writing – has somebody doing something in the sentence. Passive : The door was opened. Active : Joe kick opened  the door or door or Joe kicked  in the door. 3. Use emotions. Emotion moves people. We We are logical beings but emotions override us. Write a story that people can relate to and can also feel. 4. Use your senses. Speak to the emotional side of the brain, think in terms of the senses. What will the people see, hear, smell, taste, touch when they use your product or service. Engage ALL the senses. You speak to the mind-body system. „Imagine how many...(hypnotic command) 5. Be commanding . There are 2 levels of doing that: 1) Asking for the order is a command „Ok, click here to buy” call this number to buy etc etc 2) – Embedded commands: „Imagine getting double impact once you have implemented my secret” Whenever you write your  copy have in your mind the command/action you want people to take. It will show as an intention in the language and syntax you will use. 6. Use curiosity – use questions „how” - because they open your mind. Turn any statements you have into a question. Our minds love questions, our minds are stimulated by curiosity. curiosity. Change all bulletpoints into questions. The questions cannot be asked until a client buys your product or service. 7. Hypn Hypnot otic ic wri writi ting ng is hidden. You You can't make it clumsy. clumsy. Best way is to tell a story using all the above principles. Don't make a big deal out of this, have fun with this, allow the natural hypnotic capabilities to show.

 Adapted from the notorious SPEED SEDUCTION WORKBOOK by Ross  Jeffries. (See bottom of page for link.) All phrasing has been changed  to make this page palatable to general audiences. An embedded command is a Neuro-Linguistic Programming (NLP) technique for "planting" a thought (state, process, or experience) within the mind of another person beneath the person’s conscious awareness. This is done through  presuppositions, which are assumptions implied within verbal structures. (These are similar to what Ayn Rand called premises.) If you think of an embedded command as a "virus of the mind", then the weasel phrase is the invisible hypodermic needle used to inject that "mental virus" into the mind of  your target. In the English language, commands end with a down turn in tonality. Embedded commands mandate the use of a commanding tonality to be effective. The commands usually possess the word formation of a question, but the tonality of  a command. For example, "What's it like when you become incredibly loving!"  The purpose of using embedded commands is to move your target’s mind in the direction you want it to go without seeming to be intruding or ordering in any way. Weasel phrases are used to set up an embedded command. Now, jump up a level in power. Combine the Weasel Phrase with a command verb, like "get", "become", "experience", "remember", etc. Tack on the state, process or experience you want the other person to have. Presto! You've got your embedded command. In fact, the formula is: Weasel Phrases + Command Verbs + States, Processes or Experiences + Commanding Tonality = Embedded Commands Here are the most important and useful Weasel Phrases. We will use each one to embed the command "feel incredibly loving." 1. When you... "When you" presupposes that the person is going to do the thing or experience the state you describe, so it's no longer open to debate or doubt. "When you feel incredibly loving, do you find yourself  compelled to act on it?" 2. What would it be like if... This weasel phrase is, in effect, a command for the person to imagine the condition or occurrence named or described after it. "What would it be like if you were to feel incredibly loving?"

3. A person can... By talking about a "person" it deflects any resistance on the part of the person, since you really aren't talking about him or her. "A person can feel incredibly loving, talking with someone they really, really like!" 4. If you were to... This is one of my favorite Weasel Phrases! By saying "if," it deflects resistance while directing the person to imagine the experience, condition, feeling or situation you are describing. "If you were to feel incredibly loving, do you think you might feel compelled to act on it?" (There's a second command hidden in that last sentence. Can you spot what it is?) 5. As you... This phrase assumes the person will do the behavior or undergo the condition you describe. "As you feel incredibly loving, can you feel how excited you're getting?" 6. It's not necessary to... An example of one of my super-weasel patterns, negation, into which we'll get later. By saying it isn't necessary, it eliminates any resistance, since you're saying they don't really have to do it (even though they will!) "It's not necessary to feel incredibly loving, as you listen carefully to what I say!" 7. You really shouldn't... Another negation pattern. Since you're saying they "shouldn't", it's not like you're trying to get them to do anything, aren't you? "You really shouldn't...feel incredibly loving!". 8. You might find... Useful as the start of an intensifying chain of phrases. It implies that they are going to experience what you describe as something that just happens, so it's not like you're commanding them to do it! "You might find as you feel incredibly loving, it could lead to your acting on it!" 9. To the point where... This phrase connects one thing your victim is experiencing with the next thing you want them to experience, so it's useful both as a connector and an amplifier. "You might find those pictures start to get bigger and brighter to the point where you feel incredibly loving!" 10.Invite you to notice... This has the same effect as "you might find" because it implies that what you describe is going to happen. Plus, "invite" has pleasant connotations of it being voluntary and polite! Ha! Super-manipulation, good buddy! "And I invite you to notice how the warmth of my voice can allow you to feel incredibly loving!" 11.How surprised would you be to… This implies that the event you describe is certainly going to happen, and the only question is how surprised they'll be by it! One of my absolute favorite weasel phrases. An example is: "How surprised will you be to find that you can feel incredibly loving?" Wow! Aren't those just great? Are you starting to feel incredibly loving yet? Whether you are or you are, remember that by using these basic building blocks, you'll be able to create virtually any and all states you want to create, very rapidly, in the people you really want to persuade. From the chart below mix and match Weasel Phrases, Command Verbs, and States, Processes or Experiences (SPEs) to form your own embedded commands: Weasel Phrases

Command Verbs

SPEs

When you...

become

loving

If you were to...

think about

seeing things my way

How does it feel when get you...

a change of mind

What's you...

a time of mental change

it

like

when remember

A person can...

experience

agreement

As you...

have

a change of heart

It's not necessary to...

forget

that you may be right

You really shouldn't...

fall

away from your beliefs

You don't have to...

know

that I am right

(If you are of legal age and not offended by either (1) frank adult  themes of romantic and sexual manipulation or (2) foul language, visit  http://www.speed-seduction.com. I must warn you: Ross Jeffries is not  very kind to gullible women. I leave moral judgment in the hands of  you, the web surfer.)