Hypermarket vs Supermarket Ppt

HYPERMARKET VS SUPERMARKET GROUP NO. 21 PREPARED & PRESENTED BY:

JEEL MORABIA

HYPERMARKETS  A hypermarket is a superstore combining a supermarket and adepartment store.  An expansive retail facility carrying a wide range of products under one roof.  They work on the concept of One stop shooping  They have a huge layout and no frills stratgy to entice buyers.

PRODUCT CTATEGORIES A Hypermarket has the following categories of goods  GROCERIES APPARELS HOUSEHOLD UTILITIES ELECTRONIC GOODS FURNITURE GARMENTS TOYS AND GADGETS AGRICUTURAL PRODUCE

ADVANTAGES OF HYPERMARKET A hypermarket (hyper) is a superstore that stocks and sells a large number of FMCG Have a large number of Footfalls. Business model focusing on high-volume sales. Different brands of merchandise available . Huge size of operations as well . Low profit margins but high sales. Low overheads cost per unit.

DISADVANTAGES OF HYPER MARKETS Huge capital requirement Large space required for operations Lack of personal attention towards customers Resemblance of warehouse rather than a store Huge amounts of overheads Requirement of skilled staff Located only in metros

SUPERMARKET • A supermarket, a form of grocery store, is a selfservice store offering a wide variety of food and household merchandise, organized into departments • The traditional suburban supermarket occupies a large amount of floor space, usually on a single level

PRODUCT CATEGORIES • • • • • • •

Meat Fresh produce Dairy Baked goods Canned and packaged goods Pharmacy products Pet supplies

ADVANTAGES • • • • • • •

Located near your residential areas Get a wider variety of goods Proper personal attention to customers Low cost of overheads Easy to establish and operate Requires less financial resources More attractive than a hypermarket

DISADVANTAGES • • • • • •

Relatively costlier products than a Hypermarket Lack of high volume sales Lack of advanced distrubution channels Low footfalls as compared to hypermarkets Less choice availability to consumers Low level of profitability

conclusion • Both the supermarkets and hypermarkets have revolutionized the way we shop. • It is however important to note that each one has its own advantages and disadvantages and cannot be directly compared with each other • We should keep in mind the next time we enter a shop whether it is a a supermarket or hyper market

THANK YOU & HAPPY SHOPPING