Hrm 101 Pri Tour 1 (2)

LAGUNA COLLEGE OF BUSINESS AND ARTS Calamba, Laguna

Course Syllabus in Principles of Tourism Bachelor of Science in Travel Management Course Code: HRM 101 Descriptive Title: PRINCIPLES OF TOURISM 1 Unit Credit: 3 units Contact Hours per semester: Lecture : 3 hours per week Laboratory: 0 hours per week

Course Description: This course provides the students introduction to the study of tourism, looking at the various theories, concepts and principles relating to the psychological, cultural, sociological, political and economic aspect of tourism. With an overview in the development, composition and roles of the travel sector in tourism. Tourism network and supply components, the patterns and changes in tourism development, and career opportunities in the industry will be discussed.

GENERAL COURSE OBJECTIVES: At the end of the course, the learners should be able: 1. To define the basic principles of Tourism and appreciate the importance of Tourism.

2. To understand the various factors that affects and supports the tourism industry. 3. To know the nature of travel and different travel patterns. 4. To get acquainted with different tourism organizations, their roles and importance.

5. To realize opportunities and threats of tourism to country destination. JOB PERFORMANCE OBJECTIVE: Upon completion of the course, the learners should be able to participate effectively in the: 1. Application of principles involved in tourism. 2. Illustration of different tourism aspects and factors on current events. 3. Preparation of a case study on tourism industry. 4. Discussion and analyzing issues on domestic tourism. Prepared by: Florenda De Vero

Checked and Verified by:

Approved:

No. of pages: 8

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CONTENTS

INTRODUCTION TO TOURISM

LEARNING OBJECTIVES

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THE NATURE OF TOURISM: MEANING AND ELEMENTS Tourism – Definitions and Terms Components of Tourism The Elements of Travel and TourismCharacteristics of Tourism Importance of Tourism Kinds of Travelers VII. Factors Influencing Travel Demand VIII. The Philippine Tourism Industry

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HISTORICAL DEVELOPMENT OF TOURISM I. Early Beginning of Travel II. Modern Tourism III. Origins of ourism in the Philippines IV. International Patterns V. Factors the Favor the Growth of Tourism

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To define tourism and its importance. To discuss the basic component of tourism. To appreciate the elements of tourism as used in defining travelers.

REFERENCE MATERIALS Principle of Tourism Part 1 Rev Ed by Zenaida L. Cruz, Ph.D. Principle of Tourism Part 2 Updated Ed by Zenaida L. Cruz, Ph.D.

LEARNING ACTIVITIES

VALUES INTEGRATION

EVALUATIVE TECHNIQUE

TIME ALLOTMENT

Plenary Discussion Integration Exercise Case Study

Graded Recitation Quizzes

1 session

Plenary Discussion Integration Exercise Case Study

Graded Recitation Quizzes

1 session

Introduction to Tourism by Florida C. Leuterio Tourism: An Introduction by Zenaida Cruz

http://portal.unesco.org www.tourism.gov.ph

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To illustrate how tourism has evolved which have affected the growth and development of today’s tourism industry.

Principle of Tourism Part 1 Rev Ed by Zenaida L. Cruz, Ph.D. Introduction to Tourism by Florida C. Leuterio

To know the origin of tourism in the Philippines. To be acquainted with the current international travel patterns. 2

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To recognize the factors that inclines the growth of tourism.

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To understand the factors that motivates people to travel. To understand the characteristics of travelers based on different factors

PRINCIPLES OF TOURISM – Part 1 PSYCHOLOGY OF TRAVEL I. Tourism Motivators II. Classification of Travelers • Based on Leisure • Based on Personality III. Travel Characteristics of Psychographic Types ECONOMICS OF TOURISM I. Economic Significance of Tourism II. Economic Impact of Tourism III. Ways to Maximize the Economic Effect of Tourism

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To understand the role of tourism in economic development To learn the strategies to maximize the economic effects of tourism

Principle of Tourism Part 1 Rev Ed by Zenaida L. Cruz, Ph.D. Tourism: An Introduction by Zenaida Cruz

Principle of Tourism Part 1 Rev Ed by Zenaida L. Cruz, Ph.D. Tourism: An Introduction by Zenaida Cruz

Plenary Discussion Integration Exercise Case Study

Plenary Discussion Integration Exercise Case Study

Graded Recitation Quizzes

1 session

Graded Recitation Quizzes

1 session

END OF PRELIMINARY ACTIVITIES Date of Revision:

Checked and Verified by:

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No. of pages: 8

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CONTENTS

PRINCIPLES OF TOURISM – Part 2 SOCIOLOGY OF TOURISM I. The Social Nature of Travel II. The Social Significance of Travel III. Social Trends of Travel IV. Type of Tourist Roles V. Social Tourism

TOURISM INDUSTRY Part 1 TOURISM AND CULTURE I. Effects of Culture on Travel II. The Cultural Significance of Travel III. Cultural Tourism IV. Cultural Factors that Influences Tourist TOURISM NETWORK AND SUPPLY COMPONENTS

LEARNING OBJECTIVES

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REFERENCE MATERIALS

To understand how travel is founded by characteristics of mankind. To learn the importance and effect of tourism in the society To appreciate the progress tourism causes in and for the society. To comprehend what are the characteristic forms of tourist behavior To know about social tourism, and to understand how it can help the industry and the society.

Principle of Tourism Part 1 Rev Ed by Zenaida L. Cruz, Ph.D.

To illustrate how culture directly affects tourism To know the how important cultural tourism To be acquainted with cultural factors that appeals to tourists

Principle of Tourism Part 1 Rev Ed by Zenaida L. Cruz, Ph.D.

To know the components of tourism, how they are categorized. To understand tourism

Tourism: An Introduction by Zenaida Cruz

Tourism: An Introduction by Zenaida Cruz

Principle of Tourism Part 1 Rev Ed by Zenaida L. Cruz, Ph.D. Tourism: An Introduction by

LEARNING ACTIVITIES

VALUES INTEGRATION

EVALUATIVE TECHNIQUE

TIME ALLOTMENT

Plenary Discussion Integration Exercise Case Study

Graded Recitation Quizzes Presentation

1 session

Plenary Discussion Integration Exercise Case Study

Graded Recitation Quizzes Presentation

1 session

Graded Recitation Quizzes Presentation

1 session

Plenary Discussion Integration Exercise

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I. Tourism Components II. Tourism Supply Components

TOURISM ORGANIZATIONS I. International Organizations II. Regional Organizations III. Professional Tourism Organizations IV. Tourism Organizations in the Philippines

supply components and classify sample institutions from travel and tour industry. •

To identify various tourism organizations according to different categories.

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To identify each organization’s role and importance in the industry

Zenaida Cruz

Case Study

Principle of Tourism Part 1 Rev Ed by Zenaida L. Cruz, Ph.D. Tourism: An Introduction by Zenaida Cruz

Plenary Discussion Integration Exercise Case Study

Graded Recitation Quizzes Presentation

1 session

END OF MID-TERM ACTIVITIES Date of Revision:

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No. of pages: 8

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CONTENTS TOURISM INDUSTRY Part 2 TOURISM PLANNING I. The Concept of Planning II. Tourism Planning III. The Tourism Planning Process TOURISM DEVELOPMENT I. Tourism Planning vs. Tourism Development II. Tourism Development III. Process in Tourist Project Evaluation and System Analysis

TOURISM MARKETING I. Introduction to Tourism Marketing II. Tourist Product III. Tourist Markets IV. Principles of Tourism Marketing

LEARNING OBJECTIVES

REFERENCE MATERIALS

• To understand basic principle of business planning. • To know the importance of planning in tourism. • To identify the processes in tourism planning.

Tourism: An Introduction by Zenaida Cruz

• To understand the relation between tourism planning and tourism development • To know the importance and characteristics of tourism development projects • To know the process in Tourism Project Evaluation and System Analysis • To understand the importance of marketing in tourism •

Travel Agency and Tour Operation in the Philippines by Bienvenido G. Claravall Principle of Tourism Part 2 Rev Ed by Zenaida L. Cruz, Ph.D.

Tourism: An Introduction by Zenaida Cruz

LEARNING ACTIVITIES

VALUES INTEGRATION

EVALUATIVE TECHNIQUE

Plenary Discussion Integration Exercise Case Study

Graded Recitation Quizzes Presentation

Plenary Discussion Integration Exercise Case Study

Graded Recitation Quizzes Presentation

Plenary Discussion Integration Exercise Case Study

Graded Recitation Quizzes Presentation

TIME ALLOTMENT 1 session

1 session

1 session

To appreciate and

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apply marketing philosophies, tools and techniques applied to tourism industry

Date of Revision:

CONTENTS

TOURISM INDUSTRY Part 3 TOURISM PROMOTION I. Tourism Promotion II. Promotion and Communication III. Buying Process IV. Promotion vs. Marketing V. Promotion Planning

TOURISM DISTRIBUTION CHANNEL I. Tourism Distribution Channel II. Travel Intermediaries III. Distribution Channels

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END OF PRE-FINALTERM ACTIVITIES Approved:

LEARNING OBJECTIVES

• To have an indepth understanding about tourism promotion, its importance and relation to marketing • To know the buying process in tourism in relation to promotion planning • To understand the promotion planning process and its results. • To understand principle of distribution and identify channels in tourism • To know the

REFERENCE MATERIALS

LEARNING ACTIVITIES

Tourism: An Introduction by Zenaida Cruz

Plenary Discussion Integration Exercise Case Study

Principle of Tourism Part 2 Rev Ed by Zenaida L. Cruz, Ph.D.

Principle of Tourism Part 2 Rev Ed by Zenaida L. Cruz, Ph.D.

Plenary Discussion Integration Exercise Case Study

No. of pages: 8

VALUES INTEGRATION

EVALUATIVE TECHNIQUE

TIME ALLOTMENT

Graded Recitation Quizzes Presentation

1 session

Graded Recitation Quizzes Presentation

1 sessions

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IV. V.

Relation of Distribution to Marketing Distribution Strategies

A LOOK IN THE FUTURE ASSESSMENT OF TOURISM INDUSTRY I. Tourism Complexity II. Tourism Disadvantages III. Strategy to Mitigate Detrimental Effects of Tourism

CURRENT TRENDS AND ISSUE IN THE TOURISM INDUSTRY I. Current Socio and Economic Trends relating further Growth to Tourism II. Issues in Tourism III. Future of Tourism and Hospitality EMPLOYMENT OPPORTUNITIES IN TOURISM AND HOSPITALITY INDUSTRY I. Career Opportunities a. Transportation Industry b. Hospitality Industry

travel intermediaries • To relate distribution to tourism marketing • To recognize effective strategies in distribution.

• To know the problems confronting the tourism industry • To understand the negative effects of tourism • To recognize the measures to lessen negative effects of tourism

Plenary Discussion Integration Exercise Case Study

Graded Recitation Quizzes Presentation

1 sessions

Tourism: An Introduction by Zenaida Cruz

• To understand the social and economic changes that may bring further growth to tourism and hospitality industry • To be familiar with emerging issues of tourism and hospitality industry •

To know the 8

c. Attractions and Activities d. Travel Trade e. Other Private Sector f. Government Sector

career opportunities from different institutions in tourism industry • To be inspired by successful professionals from different industries of the tourism sector

END OF FINALTERM ACTIVITIES Date of Revision:

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Approved:

No. of pages: 8

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