How to Use Numerology in Your Business

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How to Use Numerology in Your Business In today’s competitive and challenging business environment, organizations need to take advantage of every possible opportunity to achieve success. Numerology can help you select a business name that lends power, creativity, or service to your company. You can also use numerology to name products and services that your company offers. Here’s how.

Naming Your Business, Products, and Services Marketing experts agree that the best names are short, distinctive, and descriptive of your products or service. It’s also important to choose a name that’s easy to remember, spell, and pronounce. But beyond choosing a catchy name, the numerological interpretation of a business name can influence the company in either a positive or negative way. The Destiny Number (calculated from all the numeric values of the letters in the business name) indicates the talents and aptitudes of the company. It also suggests the future of the company and how it will use its innate talents to achieve success. While choosing the perfect name for your business can’t predict success or failure, the right Business Name Number can provide a strong foundation for its future. A carefully selected name can ensure that your venture is properly positioned to meet and even exceed its goals. Like choosing the right name for a business can drive its success, selecting an appropriate name for a product or service can set the foundation for victory or failure. While we don’t know for sure if Apple used numerology to choose the name “iPod” for its revolutionary MP3 player, it’s interesting to know that the product name adds to a Destiny Number 8, indicating money, power, and success. While there are no “good” or “bad” numbers when naming a business, some numbers are better than others for certain types of ventures.

Calculating the Destiny Number When interpreting the numbers of a business, product, or service, use the Destiny Number (sometimes called the Name Number), which is derived by adding the numeric values of the letters in a name. It indicates a business’ talents, aptitudes, and ultimate destiny for success. To get the most accurate interpretation of your Destiny Number, you need to use the name exactly as it appears on the articles of incorporation, business license, or whatever official document recognizes your business. Numerology experts agree that

using your business name without Co., Inc., LLC, or any additional designations provides the most accurate interpretation of your Destiny Number. In numerology, each letter of the alphabet is assigned a numeric value from 1 to 9. We use the Pythagorean Letter-to-Number chart to help find the numeric value for each letter of the alphabet.

1

2

3

4

5

6

7

8

9

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

Use the following steps to find the Destiny Number for your business. 1. Print the letters of the business name, leaving a bit of space between each letter. Also, leave plenty of space underneath for your calculations. 2. Below each letter, write the numeric value of that letter (refer to the “Pythagorean Letter-to-Number Table” below). Remember that Co., Corp., Inc. and other generic terms are not included in this calculation. If there is a number in the name, such as 3M, repeat the number beneath where it appears in the business name. 3. Finally, to get the Destiny Number, add all of the numeric values together. If the sum is two or more digits, add those digits and reduce the answer to a single digit. Here’s an example for General Motors.

G

E

N

E

R

A

L

M

O

T

O

R

S

7

5

5

5

9

1

3

4

6

2

6

9

1

7+ 5+ 5+ 5+ 9+ 1+ 3+ 4+ 6+ 2+ 6+ 9+ 1 = 63 (6+3) = 9 If your company or product name includes any punctuation such as an ampersand, hyphen, or period, it does not carry a numerical value and therefore does not affect the calculations.

Business Destiny Number Meanings Now that you’ve calculated the Destiny Number of your business, product, or service, it’s time to find out what it means. Business Destiny Number 1: This number is ideal for anything original, inventive, or unique. This trend-setting company will be full of new ideas and can reinvent old things in new ways. The Business Destiny Number 1 is perfect for an entrepreneurial

business. Companies with a Business Destiny Number 1 include Microsoft, General Mills, and Yahoo!. Business Destiny Number 2: The number 2 is perfect for anything involving partnerships or products sold in pairs (shoes, socks, tandem bikes, etc.) This is also an excellent number for service-based companies as well as those that involve research work, music, and the arts. The diplomatic Business Number 2 is also appropriate for organizations that center around cooperation. Companies with a Business Destiny Number 2 include General Electric, Home Depot, Amazon.com, UPS (United Parcel Service), Toys “R” Us, and MGM Resorts International. Business Destiny Number 3: This number is best suited for anything creative such as graphic designers, artists, web designers, beauty salons, etc. The Business Destiny Number 3 is also an excellent number for any business involving words such as newspapers, blogs, freelance writers, and publishing houses. It is also appropriate for organizations that cater to children or those that involve large numbers of sales or transactions. Companies with a Business Destiny Number 3 include Universal Studios, Blogger, Nike, MasterCard, Kraft Food Groups, Coca-Cola Enterprises, and Sony Pictures Studios. Business Destiny Number 4: The number 4 is ideal for businesses that help people build for their future such as banks, mortgage companies, or insurance providers. With a strong foundation in detail, the Business Destiny Number 4 is also appropriate for health-related organizations or anything that is patient and practical. These businesses are considered reliable and often seen as pillars of the community. They may also be organizations focused on offering value to customers. Companies with a Business Destiny Number 4 include Wal-Mart Stores, Chevron, Costco Wholesale, Best Buy, McDonald’s, Harley-Davidson, and Facebook. Business Destiny Number 5: This magnetic number is appropriate for businesses that involve people, bringing people together, and fun. Many Business Number 5 companies are advertising agencies, travel groups, publishing houses, magazines, and broadcasting companies. They could also be companies that have multiple offices or locations. Business Destiny Number 5 companies often involve the process of change or transformation. Companies with a Business Destiny Number 5 include Apple, Phillips66, AT&T, Xerox, Nintendo, and Tumblr. Business Destiny Number 6: The number 6 revolves around aesthetics and often involves companies that deal in cosmetics, fragrances, design, art, and music. The responsible Business Number 6 is also appropriate for organizations that provide counseling services or anything involving care or compassion. Companies with a Business Destiny Number 6 include Walt Disney, Gap, eBay, Starbucks, Avon Products, American Cancer Society, and Visa. Business Destiny Number 7: This insightful and emotional number is appropriate for churches, law firms, educational providers, and researchers. The number 7 is also well suited for technical companies or those that deal with nature such as nurseries or

landscaping companies. Companies with a Business Destiny Number 7 include Google, Exxon Mobil, Boeing, and Ford Motor. Business Destiny Number 8: The 8 is the number of money, power, and success and is considered a good number for business. This number is ideal for any organization that deals with money such as financial or business advisers, credit, and banking. The Business Destiny Number 8 is also appropriate for health and fitness products or services. Companies with a Business Destiny Number 8 include Verizon Communications, International Business Machines (IBM), Target, FedEx, Bed Bath & Beyond, and Barnes & Noble. Business Destiny Number 9: The Business Destiny Number 9 often involves companies that revolve around travel such as cruise companies or airlines. It could also be appropriate for international organizations or those that need to appeal to diverse cultures. The artistic number 9 is also a good choice for art galleries, museums, theaters, or performance groups. The Business Destiny Number 9 would be an apt choice for organizations involving stocks and securities or educational groups such as colleges or universities. Companies with a Business Destiny Number 9 include Procter & Gamble, General Motors, DirecTV, and Pinterest.

Things to Consider While there are no “good” or “bad” numbers when naming a business, some numbers are better than others for certain types of ventures. Choosing a business name based on its Business Destiny Number can help direct the success for your organization. The bottom line? Numerology can help you lay the ideal foundation for your company’s future and help ensure the long-term success for any business. Here’s to your number! by Jean Simpson, author of Idiot’s Guides: Numerology