How To Turn Your Million Dolar Idea Into A Reality Part 1

How to turn your  turn your 

million-dollar  idea into a reality  a reality  (from the man who sold the MCG  the  MCG )  ) 

How to turn your  turn your 

million-dollar  idea into a reality  a reality  (from the man who sold the MCG  the  MCG )  )  FROM  Imagination  to

Implementation 

PETE WILLIAMS

First published in 2006 by Wrightbooks an imprint of John Wiley & Sons Australia, Ltd 42 McDougall Street, Milton Qld 4064 Offices also in Sydney and Melbourne Typeset in Berkeley LT 11/13.2 pt © Pete Williams 2007 The moral rights of the author have been asserted National Library of Australia Cataloguing-in-Publication data  Williams, Pete (Peter John), 1982- . How to turn your million dollar idea into a reality (from the man who sold the MCG) : from imagination to implementation. Includes index. ISBN 0 7314 0575 7. 1. Entrepreneurship. Entrepreneurship. 2. Creative ability in business. 3. Organizational effectiveness. effectiveness. I. Title. 658.421  All rights reserved. Except as permitted under the  Australian Copyright Act 1968 (for example, a fair dealing for the purposes of study, research, criticism or review), no part of  this book may be reproduced, stored in a retrieval system, communicated or transmitted in any form or by any means without prior written permission. All inquiries should be made to the publisher at the address above.  Author photo © Jo Patterson Cover image © Newspix/Damian Horan Pages 27–28 Reproduced with the permission of Yahoo! Search Marketing Australia Page 132 ‘Magical Carpet Ride’ by Chris Tinkler, Sunday Herald Sun, Sun, 3/8/03, p. 25, The Herald & Weekly Times. The Herald & Weekly Times Photographic Collection/Faith Nulley. Pages 101–12 Reproduced with the permission of Shannon Curtis www.profitableclothingret ailer.com Page 176 Reproduced with the permission of Google Inc. Printed in Australia by Griffin Press 10 9 8 7 6 5 4 3 2 1 Disclaimer

The material in this publication is of the nature of general comment only, only, and does not represent professional advice. It is not intended to provide specific guidance for particular circumstances and it should not be relied on as the basis for any decision to take action or not take action on any matter which it covers. Readers should obtain professional advice where appropriate, before making any such decision. To To the m aximum extent permitted by law, law, the author and publisher disclaim all responsibility and liability to any person, arising directly or indirectly from any person taking or not taking action based upon the information in this publication.

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Contents Introduction

From imagination to… 1 idea conception 1 2 fearlessness 9 3 finding your million-dollar idea 23 4 standing out and making a name 41 5 setting goals for success 57 6 planning the journey 67 7 profitable systems 75 8 pricing for profit 89 9 the technical stuff 105 10 profitable publicity 117 11 effective marketing 135 12 influence factors 157 13 clicks and portals 171 14 back-end profits 189 15 networking 201 16 team force 213 17 barter profits 223 18 creative business 235 19 the ultimate business model 245 Conclusion 251 Index

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To Mum and Dad, thanks for providing such a strong foundation

 Along with all my family and friends I would like to thank the following people for their guidance, love, support and education over the years.

Bruce Hultgren Jon Michail Michael Hanrahan Paul Breen Jay Abraham Adam and Magentaline

Fleur Byrt

Troy Bowen Rohan Mery   Adam Bowen

Robert Kiyosaki

Garry and the Gaggle

Seth Godin

Glenn Williams

Matt Tabone and ‘the uni-crew’ uni-crew ’

Brian Tracy

Ross Mitchell Richard Branson Guy Kawasaki Trav Madden 

Peter Sorenson

Robyn Webb

Gary Halbert 

Akshay Shah

Andrew Pickett

Tony Robbins

Scott Ginsberg  Mark Victor Hansen

Sarah Felton Jonathan Jackson

Nev Bray

Tony Stewart Ste wart

Rick Doherty 

Belinda Stewart

Dale Beaumont

Phil Hodgson

Michael Port

Nicole Strano

Dr Tony Alessandra

Richard Koch

Yaro Starak Brent Hodgson

Shannon Curtis

John Burley

Camille Howard

Robert Allen Tory Favro

 Adam Birrel Taz and Amy Sam Corriea Danny Drake and the cash flow crew Chris and Abbey Rick Frishman The team at Wiley Billi Lim Darren and the MJCC Dave at Frame-mem Trevor Price and the Supercats

Dan Kennedy

Tegan Gray

Sport The Library

Jade, Ness and Rach

Matt Barkley

Simon and Maz Ted Whitten Jnr

Max and The Kardinia Picture Framing Team

The Porter Family  Jay Conrad Levinson Levinson Christina Posnachiwsky

Steve McKnight Cindy Cashman

Paul Hartunian

 What people say about How to turn your  million-dollar idea into a reality 

I wish I had read this book years ago! Pete’s ideas will transform the stuff in your head to the stuff in your wallet. His tips, systems and ideas, combined with his intelligent writing style makes this a must read! Scott ‘The Nametag Guy’ Ginsberg (author of  How to be That Guy and Make a Name for Yourself)

 Australia needs more entrepreneurs like Pete Williams to keep the cogs of industry turning and the left-field business fires burning bright. Pete proves that entrepreneurial entrepreneurial spirit is alive and well in Australia.  Jonathan Jackson (editor — Wealth Creator magazine)

This book is the bible for those looking to launch a new idea or business. It will literally save you thousands in lost time and money. Shannon Curtis (author of The Referrals Marketing Toolkit)

Peter has done a brilliant job with this book, it certainly is a dynamite read. Through various practical examples examples it proves to all of us that success, both personally and financially, can come rapidly with minimal time and effort. Absorb these principles and put them into practice — they really work! Dale Beaumont (creator of the Secrets Exposed series, young entrepreneur, entrepreneur, best-selling author and international speaker)

Read this book before you start any entrepreneurial entrepreneurial venture. Not only is it full of advice from Pete’s remarkable experiences but the lessons are reinforced reinforced by real-world examples from various companies, both big and small. Michael Port (author of  Book Yourself Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling)

The lessons and techniques Pete has shared in this book will help you gain the competitive edge in whatever business you choose to pursue. It’s full of unique street smart marketing ideas that anyone can easily put into place. After reading just one chapter, I felt I received more valuable ideas than I received after reading all the chapters in other books. Dr Tony Tony Alessandra (author ( author of  The Platinum Rule and Charisma)

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Introduction

 You shouldn’t be allowed to start a business without reading this book three times. The techniques and secrets Pete shares are worth far more then the cost of the book. You should have read this book yesterday. Rick Frishman (President of Planned Pl anned Television Television Arts and co-author of the AUTHOR 101 series, )

Pete is a role model for young entrepreneurs; I suggest every entrepreneur entrepreneur take the time to read his book! Cindy Cashman (million-selling author,