Hotel Resort - Tambos de Marcahuasi -Final

June 10, 2019 | Author: Jorge Armando Quispe Torres | Category: Tourism, Hotel, Peru, Lima, Marketing
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Hotel Resort - Tambos de Marcahuasi -Final trabajo final uni lima...

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U!"#R$!DAD A%!&A' D# !G#!#R(A MA#$)R(A # G#$)!& * ADM!!$)RA%!+ ADM!!$)RA%!+ D# 'A %&$)RU%%!+

Gestin !nmo-iliaria

Integrantes Malca Alejo, Miguel Pompilio Durán, Deynee Retis Jimenez, Ricardo Rivera Quispe, Georgette

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CAPÍ TUL ULO I :ESTUD UDI O ESTRATÉGI GI CO •

ANÁLISIS DEL MACROENTORNO

FACTOR DEMOGRÁFICO 'a cantidad de lime.os /ue 0acen turismo en su propio departamento es de 45%, gastando un promedio por persona de y 225 soles permaneciendo en promedio durante su estada de !"a#e de $ no&es 1 #l n2mero de arri-os de turismo interno en 'ima se conta-iliz para el 2ltimo •

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FACTOR ECONOMICO #n el a.o 456;, los ingresos netos por turismo t urismo receptiv receptivo o en nuestro pa9s alcanzaron seg2n la &M) U$< 6,4=4 millones1 #ste ingreso -ene:cia directamente a la -alanza de pagos y se re>eja en la econom9a nacional a trav?s de su impacto im pacto directo so-re el Producto @ruto !nterno1 •

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FACTOR AM3IENTAL 'a promocin de los servicios tur9sticos alrededor del Geopar/ue acional de Marca0uasiB, incrementa el inter?s de las comunidades del distrito de $an Pedro de %asta, permitiendo el cam-io de actitud de los po-ladores 0acia el cuidado del medio am-iente como contraparte de disCrutar de puestos de tra-ajo generados por turistas /ue demandan una naturaleza -ien cuidada1 FACTOR LEGAL 'a construcci construccin n de 'os )am-os de Marca0uasi  Eotel Resort en territorio nacional está regulada por el Ministerio •



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FACTOR C0LT0RAL $eg2n la &M) dentro del segmento del ecoturismo la demanda se incrementa en mayor medida al turismo tradicional, con un crecimiento del ;H al 65H proyectado proyectado11 #n particular el turismo de naturaleza muestra un crecimiento anual de I5H1 •

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CAPÍ TUL ULO I :ESTUD UDI O ESTRATÉGI GI CO









ANÁLISIS DEL MICRO ENTORNO

%adena de suministro '&$ )AM@&$ D# MAR%AEUA$!E&)#' R#$&R), ,esta empresa oCrecerá 0ospedaje, alimentacin y conCort de turistas /ue visiten los diCerentes destinos tur9sticos de la zona, apoyándonos de los operadores turisticos para garantizar los servicios de gu9as, as9 como la eFperiencia de caminata 3treing8 1'os principales operadores tur9sticos /ue -rindan servicios a la Meseta de Marca0uasi Marca0u asi y /uienes ser9an nuestros socios estrat?gicos para -rindar el soporte tur9stico sonK Euancaya Peru Romys tours

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AMENA6A DE ENTRADA DE N0E7OS COM8ETIDORES 'a industria 0otelera nacional 0a eFperimentado su periodo de mayor eFpansin a nivel 0istrico en la 2ltima d?cada1 %omo consecuencia de este ro-usto crecimiento, el nivel de inversin 0otelera tuvo un claro despegue1 'as tasas de retorno eF0i-idas por los proyectos 0oteleros empezar9an, a ser -astante atractivas y, con ello, muc0as marcas internacionales -uscaran posicionarse en el mercado peruano1 As9, como Eilton, Accor, Marriott, $tarLood, Radisson, /ue a la Cec0a poseen por lo menos un 0otel operativo, proyectos en construccin y todas sin eFcepcin están a la -2s/ueda de nuevas u-icaciones en diCerentes partes del pa9s1 •

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LAS O3RAS #n la :ona r;ana se coloc K 7 I7N m4 de pavimento empedrado en 65 calles de la localidad 6 5N m4 de v9as de concreto a:rmadas   I=; metros de cunetas para la evacuacin de aguas pluviales 6 %entro de !nterpretacin, $ervicios Eigi?nicos P2-licos y la 0a-ilitacin del Mirador, as9 como la colocacin de •

• •



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CAPÍ TULO I :PLANEAMI ENT NTOESTRATEGI CO

7ISI9N Permitir /ue el proyecto )am-os de Marca0uasi Eotel Resort se consolide como una empresa l9der e innovadora en el mercado de 0ospedaje orientado al turista nacional y eFtranjero en la ruta de la Meseta de Marca0uasi1 MISI9N Poder oCrecer una alternativa ecolgica de alojamiento a turistas •



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CAPI TULOI I :ESTUDI ODEME MERCADO EL MERCADO. Desarrollo Del Tr"s+o A N"!el Na"onal. #l )uris urismo mo en el Per2 se constituye en la tercera industria •



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#volucin de los arri-os y divisas, seg2n Cuentes del M!%#)UR y #volucin de los ingresos del turismo receptor tasa de crecimiento anual 641;4H, Cuente @1%1R1P @ADA)UR

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Proyeccin Proyeccin de !ngresos monetarios del turismo receptor,

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$eg2n Cuentes del M!%#)UR se 0an identi:cado 5 regiones

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8r"+er as*eto< Rango de Edad

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Segndo as*eto< G=nero.

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Car act er í s t i cas •

 )ecnolog9a constructivaK Mamposter9a  )ecnolog9a Mamposter9a %on:nada, muros tarrajeados y pintados, pisos enc0apados en cerámico, carpinter9a de madera en puertas y ventanas1 Sect or

Ambi ent e Bungal owst i po1( Par ej aDobl e) ALOJ AMI ENT NTO Bungal owst i po2( Gr upal es) Recepci ón Admi ni st r aci ón ADMI NI STRAC ACI ÓN Tópi co GUARDI ANÍ A Caset adecont r ol Pr i merNi vel :I ngr es oyRecepci on Pi Ni lSl 1

Cant i dad 10 5 1 1 1 1 1 1

Ár ea( m2) 59. 23c/u 111. 35c /u 97. 00 62. 60 9. 00 12. 00 100. 00 11600

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CON ONCLUSI ONES •





'a industria 0otelera nacional 0a eFperimentado su periodo de mayor eFpansin a nivel 0istrico en la 2ltima d?cada1 %omo consecuencia de este ro-usto crecimiento, el nivel de inversin 0otelera tuvo un claro despegue1 'a meseta de Marca0uasi a reci-ido apoyo del go-ierno por lo /ue se ejecutaron nuevas o-ras comoK un %entro de !nterpretacin, un mirador, zonas de descanso y camping1 grader9as y mejoraron los servicios de orientacin al turista para elevar la calidad de los servicios tur9sticos en esta zona de 'ima1 'a edad de los turistas a visitar el Eotel Resort  )am-os de Marca0uasi están en el rango de 4I a 75 a.os1 'a mayor9a del p2-lico /ue se atenderá3NN1NH8 son solteros

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CON ONCLUSI ONES •







#l Eotel resort /ue planteamos cumple con lo esta-lecido por el M!%#)UR para esta-lecimientos de su tipo, asimismo se espera oCrecer a los visitantes no solo áreas de descanso, sino tam-i?n un pa/uete tur9stico completo, apoyándonos de los operadores tur9sticos detectados1 'a mayor9a de los encuestados no 0an ido a Marca0uasi por diversos motivos por lo /ue no están enterados de las -ondades tur9sticas , de su cercan9a a la ciudad de 'ima por lo cual 0ay /ue realizar una estrategia de mareting para diCundir y 0acer conocido las -ondades del lugar1 lugar1 'a gran mayor9a de personas viajan en el primer o tercer trimestre del a.o, el segundo trimestre 0ay muy poca demanda, por lo tanto se de-e procurar tener ingresos durante la temporada mas alta1 Podemos concluir /ue nuestro "A es mayor a 5155, en

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$e recomienda realizar coordinaciones con el go-ierno regional para la implementacin de cuidados de la salud, es decir, solicitar elevar puntajes para eFamen de m?dicos $erumnistas, esto permitirá /ue el m?dico tratante se encuentre mejor preparado en caso de 0a-er una eventualidad1 $e recomienda realizar tra-ajo social, en cuanto se inicie la compra del terreno, ya /ue, el 0otel resort ocupara un lugar importante en el Distrito, lo /ue podr9a traer como consecuencia algunos con>ictos sociales con los po-ladores1

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