Hotel Plan

Four season

Acknowledgement First of all we are thankful to Allah Almighty for giving us the strength and courage to complete this project. Secondly we would like to thank our course instructor, Mr. Hafiz Gufran, for schooling us and for providing encouragement and much needed moral support. We are also thankful to him for assigning us such an interesting project with a lot of learning involved in it. The development of this project has enabled us to understand the contents of this course in a better way. The project has given us a practical experience, which will prove to be very beneficial in our forth-coming practical life.

Four season

Four season

EXECUTIVE SUMMARY The Project that, I am presenting to you is about our new hotel which is named as four season hotel. We are presenting our business plan with some of the specialties, comfort reliability of the hotel and a lot more with some of the financial position of the projected year with sales of the hotel products, services and all others with the, income statement and balance sheet . We have given full analysis of market. The hotel is in access in every local as well as for outsiders. This was reason we have also planned to open hotel in other cities in near future. In this marketing plan we have given complete analysis of our competitors. In direct competition many hotels will be there which are already doing good business. We have given brief information about hotel location, name of the partners, its main objectives. Then we have explained various strategies and tactics adopted by our team, the target market then there is a brief description of the management, entrepreneur and their back ground. In the end we have given some projected sales, income statement, and balance sheet. That projected sales and financial analysis shows that we are financially sound. So we will be able to do excellent business in our area and soon in other cities as well.

Four season

Four season

Name and address of the business Business name “FOUR SEASON HOTEL” The hotel is situated in the model town that is in the city it is one of the famous town with the elite class, up to some extent there is another town name margazar colony with the same class.

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Our guests will be avail of the following facilities: Laundry/Dry Cleaning Gem Shops Concierge Car Rental Parking Baby Sitting Travel Desk Airline Offices Doctor Bookstore 24 Hour Room Service Money Changers

Mission: Our mission is to become one of the most leading hotels in Pakistan and is to exceed the expectations of our guests

Vision: To reach the destination of leisure and the profit through management, franchising, and hospitability

Mission statement: To enhancing the guest, setting standards, conserving natural resources, educating, motivating our staff, and making healthy community relationships

Four season

Four season

Objectives The objective of four seasons is to build a prosperous future for its members, the hotels, guesthouses. It will do this by marketing the services of members both on and offline. Other key activities include projects in training, advocacy, marketing and knowledge creation which it undertakes in cooperation with the hotel. Lead and participate in policy management issues related to the tourism sector in general and the hotel industry in particular providing members with Marketing services and information on targeted and competitive markets All departments in a hotel relate back to marketing and the plan for successful sales. With respect marketing, sales, banquet & restaurant food and execution of ceremonies, weddings and customer service training. We will work for the needs of the owners, the general managers and the teams involved.. We care about all the manager of management after all we were once there. .

Name and address of the principles Name and address of the owners are as follows Khurram Murtza Ali Hassan Hammad Hassan Munir Ahmed All the principals are basically from the Gujrat that is one of the famous industrial city in Pakistan

Nature of the business Through market search I got the experience of hotel that they are much in the profit. Although there are the best hotels exist in the market, but with opening of new one people surely like to check that one also. Especially in Gujrat there will be great potential of hotel business. Most class of people is from elite class they like to feel more and more comfort, want to be healthy, like to standardize their living status. So basically nature of the business is to give all of comforts and the quality products and with the best of services.

Statement of financing needed Following will be the statement that will be made to facilitate the hotel profit, and where will be the business stands  Income statement  Balance sheet If there will need of any more statement like cash flow statement or owners equity statement then it can be seen according to the circumstances

Four season

Four season

Statement of confidentiality of report One of the major statement that is only made for the confidential will be the cash flow statement that will only be used for the sake of business own use

Industry analysis:Future out look and the trend people want be feel more comfort not only in living but also in their best of health, and all other aspects like meetings, wedding, ceremonies, and much more.So the future out look of the business hotel is much fruitful in this regard.the trend of the people is going to improve like living standard of each class is increasing rapidly with the change and with the pace of time. trend of each work is going too be elite e.g in weedings, Govt meetings, parties and a lot of other activities like seminars regarding the education

Analysis of the competitors Following are the major competitors that have great market share . Qaser-e-Noor Deewan-e-Hass Silver Spone Faisel hotel We have the competition with these hotels in the Gujrat.

Market segmentation Recently analysis of market of hotels expresses that the trend for the hotels for the offices, houses, Govt and multinational companies has increased with the passage of time. Competitors are now more interested in making new products as well as the services. There are a lot of different aging groups that have different needs. To fulfill their needs, we keep them in minds. Majority of the people where the business is established are investors, elite class. This area also includes the people having business and we will make our best effort to make the customers loyal.

Four season

Four season

Industry forecasts Four season

Four season The industry of hotels is going to be flourishing with the passage of time. In the future such business will be more profitable. As people now like to eat with no effort physically and want to be more comfortable. Some of the hotels like the Qasr-e-Noor today in Gujrat is one of the leading hotel but also in all other activities like the seminars,Govt meetings, parties ,weddings and much more. In the future the forecast for the hotel will be in the favor of the investment in the hotel business. To day the analysis of the sales of the different hotels are like that

year Qasr-e-Noor Dewan-e-Hass Silver Spone Faisel hotel Qand Fishan

In the above share of the each hotel we can see the each hotel has a lot share of his sale to his specific area. so we industry forecast shows that the plan of the hotel will really works.

Four season

Four season

Description of venture Products &services •

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Our guests can avail of the following services: • Laundry/Dry Cleaning • Gem Shops • Concierge • Car Rental • Parking • Baby Sitting • Travel Desk • Airline Offices • Florist • Bookstore • 24 Hour Room Service • Money Changers In products we will offer all kinds of dishes like chine’s, Pakistani, Indian and all other that customer will like to eat.

Size of business In looking of the size of the business our hotel will be large than all the existing hotels. It will not be only in the area but also in the products, as well as the services offering. This will surely help us in making the customers towards the Four Season. The restaurant will stand out from the other restaurants in the area because of the unique design and decor. We will offer a fine dining experience in an electric atmosphere. The outlook for the future is exceptionally positive and the most progressive

Office equipments and personnel In the office equipment we will have systematic reception with computer having all the data of the customer for their help. We will acquire the most competent personnel staff for the making the hotel a quality service providers

Back ground of entrepreneur Four season

Four season The four partners have their own specialization in marketing, finance, human resource, and done have in the risk management. Our staff will be the backbone of our success. We aspire to be the best employer and we offer our employees challenging, exciting and rewarding careers and take great care of their wellbeing

Production plan Manufacturing process The process will be through the cooks hired will work for their best. For this purpose and the quality food a plant of cleaning the all kinds of vegetables, meat and all other foods will be installed.

Physical plant and machinery There will be no such physical plant or the machinery will be installed because this is not a manufacturing industry. If in the future there will be a need of that then it will be seemed.

Names of the suppliers of the raw material Major sources of the raw material of meat will be the Shah brother’s Choudhry’s house’s All other raw material will be produced by the farmers of the hotels that work in the villages. Material like the fruits, vegetables will be produced through our own resources.

Four season

Four season

Marketing plan An entrepreneur must understand the business growth and to go with the pace of the competitive environment Effective brands can only be made through the valuable marketing. In order to raise awareness of hotel brand, and achieve the desired positioning Advertising will be, in both online and offline through, media banners on roads adds on the web sites, with the objective to reach both business and leisure travelers,

PRICING:Price is the amount of money or other items with utility need to acquire a product. This utility is the potential to satisfy wants. Pricing always plays a vital role in the success or failure of any product. One has to do a lot of market research before pricing an introductory product. If the pricing of product offering or not up to level of customers, they reject the product. Following will be the prices charged to the customers if they are willing to stay at the hotel

Room Type

Business Standard Business Deluxe Executive Suite

Rates in PKR Single occupancy 10000 18000 25000

Double occupancy 15000

20000 30000

Rates in USD Single occupancy 450

Double occupancy 483

633

667

667

800

Distribution: If the customer seems to be growing steadily. We will directly distribute our products to the customers on their order giving a nominal charge. We have strong channels like our own sources that directly deliver an order. This strategy has a great share in sales. That also makes a great image for the company.

Four season

Four season

PROMOTION Promotion is to promote your product. It will be done through inform, persuade and remind the market that we are in the business. We have done our promotion by following ways.

BANERING The first step we have taken to promote our product for four season’s by placing various banners in the city to attract local people to our hotel. As hotel is on ht e main road so we have also put banners from two sides of entries side. This is done to attract the on going travelers to the quality food and the services. The strategy we will adopt is that we have printed cards of naming the four seasons and distributed them near offices, Govt complexes, and houses.

ADVERTISING In order to establish a rapport with your customers, it is crucial to evaluate the effectiveness of your advertising campaign. While print and TV ads are some of the best known and effective options, these can be very expensive and often beyond the reach of most small business owners We also take the advertising strategy in apply to get maximum response from customers. For this reason we have taken local sportsmen to advertise for our shop on television and radio.

Products forecast In the product forecast it can be seen un the hotels that there will be always change in the dishes but also offering the different services like rental of the cars, pick and drop of the guests, on line booking for the convince of the customers. Same case will be treated with the fore season in the product forecast. As the hotel will flourish there will be change in the services and the offerings as well.

Four season

Four season

Controls •

• • • • •

Each manager will be the responsible for the controls of the hotel management. It will not only be apply on the cost of the hotel management but also with the whole cost of employees. Determine which expenses will be assumed by the meeting sponsor and by the attendees Create a balance sheet listing expenses for all functional areas. Check budgets from similar meetings to gauge spending Consult with your accounting office or financial officer for the best controls on cost and the efficiency Secure the signature of a financial officer for any expenditure that has been occurred.

Organizational plan Form of ownership Initially the form of ownership will be in the form of partnership with the contribution of equal amount. Partnership deed will be registered through the partnership act.

Identification of partners and shareholders Partners are basically the reputed personals of the city that no one can claim that they are the irresponsible people. On the other hand there is no any shareholder of the hotel and no nay investment in this regard. All the investment is made by the four partners.

Authority of the principals Delegation of authority is given to all the managers in the hotel with their specialization like the finance manager will have the full authority to give the all information regarding the finance, similarly in all the departments like in sales, manager will manages volume and sources new business across the corporate, travel, leisure and meetings segments. Investment will be preferred and also connection with the travel agencies, with the government. Sales mission also gives coverage to over all hotels. in case of failure of the delegation of authority it can be changed in the centralized and decentralized authority which will make the overall performance better.

Four season

Four season

Management team back ground Partners are basically the reputed personals of the city that no one can claim that they are the irresponsible people. All the management is highly qualified with their best of experience. Our staff will be the backbone of our success. We aspire to be the best employer and we offer our employees challenging, exciting and rewarding careers and take great care of their wellbeing Four seasons entrepreneurs will have intent to attract, retain and develop high quality employees that have a primary belief in service quality and customer focus,

Roles and responsibilities of members of organization Pre-Planning • • •

Determine the purpose of the meeting Consider group size, gender mix and ages Determine when the meeting should be held. Rule out dates that coincide with other company events.

Plan the meeting as far in advance as possible Budgeting • • • • •

Determine which expenses will be assumed by the meeting sponsor and by the attendees Create a balance sheet listing expenses for all functional areas of your meeting Check budgets from similar meetings Consult with your company's accounting office or financial officer on formatting the budget so its performance can be checked. Secure the signature of a financial officer for any expenditure above what you have made or budgeted.

Make sure funds are allocated to pay all suppliers and be made on the right place. Contracts • • •

Share all contracts with your organization’s manager. Negotiate a final agreement that incorporates. Make sure you have a binding contract. To be enforceable, a contract must specify definite terms, be accepted by both sides and be signed by people with delegated authority to enter into the agreement

Four season

Four season

Get feed back •

Ask your attendees to provide feedback about the program content and format, meeting facility, speakers, meal functions and other special activities

Write letters of thanks to management, speakers, hotel staff and other vendors. Training

Training programs will be designed to meet the needs of entry level employees, supervisors, middle managers and senior management, and focus is also placed on providing senior staff with career development, advice and guidance. The programs are designed to enable employees to undertake career path planning, both enlargement and enrichment. Training will be given according to the needs of hotel so that we achieve and exceed our objectives, and ensure that training will be in result of revenue generation, productivity, guest satisfaction, rewarding careers, outstanding customer service and a high return on investment to the management.

Assessment of risk Weaknesses of business No training institutes No government support Political instability New technologies Latest technology not being used Entrance of the employees are not computerized Lack of the global connection Lack of facilitate customers with internet in the hotel Contingency plan To give the quality products To facilitate the customers with the best of services To give a wide range of available services in the future To solve the problem of global connection To import the latest form of hotels

Four season

Four season

Financial plans Sales for the year 2008 Particulars Meals Drink others Total

Rs 350000 50000 250000 650000

350000 300000 250000 200000 150000 100000 50000 0

Four season

Series1

Meals

Drink

others

Four season

Four season hotel Projected income statement For the period 30, June 2008.

PARTICULARS

RS

SALES

650000

LESS, COST OF SALE

200000 _______ 450000

GROSS PROFIT LESS ADMIN EXPENSES NET PROFIT LESS TAX EARNING AFTER TAX

Four season

130000 _______ 320000 20000 _______ 300000

Four season

Four season hotel Balance sheet As on 30, June 2008.

Assets cash tools prepaid insurance Account receivable supplies computers Total

RS 300000 100000

liabilities capital retained earnings loan creditors account payable Total

RS 400000

Four season

160000 150000 50000 200000 960000

300000 200000 50000 10000 960000

Four season

Break even analysis Our break-even analysis will be based on the average of the first-year numbers for total sales, total cost of sales, and all operating expenses.Here we have some of our fixed cost,variable cost and the projected sale of the hotel to determine the break even poitnt.

Break even=F.C/ (1-V.C/SALES) = 130000/ (1-200000/650000) =187779 RS

Sources and application of funds There will be only one source of the finance that is the equity finance. All the investment will be from the owners of the hotel and the finance manager deals in all sorts of the cash and other financing regarding the hotel. There is no any of the application regarding the borrowing, loan from banks. but only loan from the friend that also mentioned in the balance sheet. In case of any need of debt finance in future it can be seen and can be avail for the application of fund may be through banks or any financial institutions.

Four season

Four season

Appendix Letters Recently there will be no any letter like the letter of credit from the out side for any of the financial need or any other sort, but may be in the future we will be need of it so it can be seen in the future. Surely if the business will run according to the expectation then this policy will surely be the fruitful.

Market research data As early mentioned in the plan that we have the market research data that enable us to think of start a business of the hotel. Links with the market data will always be there for the benefit not only for the hotel but also for the management that will surely get knowledge through the market research data

Leases or contracts There is on one thing the hotel that is on the lease this policy will not be adopted till needed in the future. There will be contracts as mentioned in the roles of the members of the organization to follow up the contracts with the businessmen, Govt and with the multinational companies for our products, services.

Price list from suppliers

Four season