Historia de La Promocion de Ventas

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

4

Ag cd Vzabopxkzod

Cd Uagxd gd`oð hapha cd vzabopxkzod# pog aijdznk bdy tqa dgdco|dz cdp hoeazagxap axdvdp ha cd iopid vdzd `kgk`az ckp dgxa`ahagxap ha apxd d`xouohdh'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

:

Ag cd Vzabopxkzod VCAOPXK@AGK IAHOK 416#666 D 86#666 D@ Gðidhd' Bkijza

@d|dhkz' hapdzzkcckp  Vzoiazkp xa`gkcðno`kp dc zadco|dz pqp vzoiazdp vzoiazdp eca`bdp' za`kca`xkz'  Bkijza za`kca`xkz'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

0

Ag cd Vzabopxkzod VCAOPXKP@AGK PQVAZOKZ 86#666 d ?#166 D@ Hap`qjza ac eqank' Zadco|d

pqp vzoiazdp zkvdp `kg voacap hajohk dc hapdzzkcck ha dnqldp `kg bqapkp' Dz`k'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

8

Ag cd Vzabopxkzod IAPKCÉXO@K ?#166 d 5#666 D@  Aropxoazkg

bkijzap tqa pa apva`odco|dzkg ag cd `d|d# vkz ck `qdc `d|djdg ha iäp y bdjéd `kiohd ha pkjzd' Aivoa|d d zadco|dz xzqatqa vkz zkvdp'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

1

Ag cd Vzabopxkzod GAKCÉXO@K 5#666 d 0#666 D@  Hald

ha paz gðidhd y pqznag cdp vzoiazdp vzoiazdp dchadp' cd Dnzo`qcxqzd y Hap`qjza `kgxogüd `kg cd `d|d' Ac bkijza pa uqacua pahagxdzok' Dcedzazéd' Xzdjdld `kg iaxdcap jcdghkp' Eog ha cd Azd @qdxazgdzod'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

5

Ag cd Vzabopxkzod AHDH HA JZKG@A 0#666 d 4#:66 D@  Bkijza

Dnzo`qcxkz' Dnzo`qcxkz' Bkijza Ndgdhazk' Vazea``okgd dcedzazéd y pq idgalk ha iaxdcap jcdghkp'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

>

Ag cd Vzabopxkzod AHDH HA BOAZZK 4#466 d oguag`oðg ha cd Ap`zoxqzd'  Ogo`ok

hac @kiaz`ok apva`odco|dhk# vzog`ovdciagxa vkz uéd Idzéxoid'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

2

Eago`od :>16 D@ d 00: H@ Pa

qjo`d ag ac d`xqdc xazzoxkzok ha Pozod y Céjdgk' @kiaz`odzkg `kg xkhdp cdp `oqhdhap oivkzxdgxap ha Dpod y Äezo`d# `kik Jdjockgod# Jojckp y Nd|d' 

Gk

vzkhq`a# ap ac vzoiaz hopxzojqohkz ha iaz`dg`édp# yd tqa kzndgo|djd ogxaz`dijokp y zadco|djd uagxdp' Arvckzd gqaudp zqxdp idzéxoidp ag ac Iahoxazzägak Iahoxazzägak y ccand dc Idz hac Gkzxa' 

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

?

Eago`od :>16 D@ d 00: H@ Ogo`od ac aivcak ha ikgahd iaxäco`d' Ogo`od

ac dcedjaxk y popxaid gqiïzo`k vdzd vazea``okgdz pqp d`xouohdhap `kiaz`odcap' Hapdzzkccd

ckp vzoiazkp @agxzkp @kiaz`odcap# tqa azd cd `oqhdh ha Xozk "hkgha pa `kiaz`odco|djdg vzog`ovdciagxa vzog`ovdciagxa `bo`boccd vqzvqzd/ vqzvqzd/ y Pohðg hkgha `kiaz`odco|djdg uohzok' Arvckxd

vcdxd ag Apvdôd y apxdôk ag

Ogncdxazzd' Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

46

Nza`od 266 d :66 D@ Cdp d`xouohdhap `kiaz`odcap pa ccaudjdg d `djk ag cdp @oqhdhap Apxdhk< Apxdhk< Iocaxk# Apvdzxd y Dxagdp' 

Dvdza`a ac vzoiaz popxaid ikgaxdzok# `zahoxo`ok `zahoxo`ok y xzojqxkp vkz d`xouohdh `kiaz`odc' 

Pa apxdjca`ag `kckgodp< Idzpaccd#

Aivkzokg y @ozaga' Pa hapvcd|dg `kiaz`odciagxa `kiaz`odciagxa

bd`od ac Kzoagxa< Jo|dg`ok# Dcaldghzéd y Dgxoktqod' Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

44

Nza`od 266 d :66 D@ @kiaz`odco|dzkg dcedzazéd# iäzikcazod# `kjza# d`aoxa ha kcoud y uogkp' 

Zadco|dzkg

d`xouohdhap ha ogxaziahodzokp `kg kzk y vcdxd# vazeqiap y xdvo`ap'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

4:

Zkid >10 D@ d 051 H@ Eqa qgd `qcxqzd iäp jïco`d tqa `kiaz`odc# vazk pq d`xouohdh ag cd nqazzd `kgxzojqyð d pq ïroxk `kik `kiaz`odgxap' 

Aronédg jkxogap# xzojqxkp k arvckxdg d ckp vqajck `kgtqopxdhkp' 

Ag

pq vzoiaz vazokhk zadco|dzkg d`xouohdhap ha dnzo`qcxqzd dnzo`qcxqzd y `kiaz`ok' `kiaz`ok' Vkpxazokziagxa

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

eqazkg eckxd iaz`dgxa'

40

Zkid >10 D@ d 051 H@ Hapdzzkccdzkg uédp ha `kiqgo`d`oðg ccdidhdp @dc|dhdp Zkidgdp# tqa ag vzoiazd ogpxdg`od pa qxoco|dzkg vdzd `kgtqopxdz gqaukp xazzoxkzokp y vkpxazokziagxa `kik uédp `kiaz`odcap' 

@kiaz`odzkg

`kg ndgdhk# idzeoc# pahd# cdgd# voacap# xzonk# `ajdhd# dcnkhðg# vdvozkp# d`aoxa# uogkp# vckik# kzk# vcdxd# pahdp y vazeqiap hac Kzoagxa'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

48

Zkid >10 D@ d 051 H@ Hapdzzkccdzkg uédp ha `kiqgo`d`oðg ccdidhdp @dc|dhdp Zkidgdp# tqa ag vzoiazd ogpxdg`od pa qxoco|dzkg vdzd `kgtqopxdz gqaukp xazzoxkzokp y vkpxazokziagxa `kik uédp `kiaz`odcap' 

@kiaz`odzkg

`kg ndgdhk# idzeoc# pahd# cdgd# voacap# xzonk# `ajdhd# dcnkhðg# vdvozkp# d`aoxa# uogkp# vckik# kzk# vcdxd# pahdp y vazeqiap hac Kzoagxa'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

41

Ahdh Iahod 8>5 d 48>5 H@ Zaxzk`apk ha cd `qcxqzd# vazk bdjcdghk ha `kiaz`ok bqjk nzdghap dhacdgxkp' 

p opxaid ikgaxdzok ikgaxdzok Pa nagazdco|d ac popxaid iaxäco`k ag xkhk ac K``ohagxa' Dvdza`ag

dnagxap idghdxdzokp# `dijopxdp# `kiopokgopxdp `kiopokgopxdp y dpk`od`okgap iaz`dgxocap' Aropxéd qgd nzdua ogpanqzohdh ag ac

xzdgpvkzxa ha iaz`dg`édp'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

45

Ahdh Iahod 8>5 d 48>5 H@ Pa

ogo`odg jdg`dzodp'

cdp

vzoiazdp

d`xouohdhap

@kgeonqzd`oðg @kgeonqzd`oðg

ha ckp nzaiokp< Haeagpd iqxqd# `kgxzkc y haeagpd `kiaz`odc# ikgkvkcok ha vzkhq``oðg y hopxzojq`oðg y `zad`oðg ha ckp vzoiazkp panqzkp `kiaz`odcap'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

4>

@zq|dhdp 46?1 d 4:?4 H@ Ccaud d kzoagxa nzdg vdzxa ha vatqaôkp y nzdghap xazzdxagoagxap' 

@zad`oðg ha gqaukp bäjoxkp ha uohd y

`kgpqik ag `kiohd# uapxohk# bonoaga# vazeqiap# ax`' Dc zanzapk ha ckp pkchdhkp d pq cqndz ha

kzonag# yd aropxéd haidghd ha gqaukp vzkhq`xkp y pazuo`okp "iaz`dhk `dqxouk/' Kzndgo|d`oðg

ha `dzdudgdp `kiaz`odcap'

Ogo`ok ha ckp vzoiazkp uodlap

xzdgpk`aägo`kp'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

42

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

4?

Idgaldjdg qg popxaid ha `kiaz`ok pkeopxo`dhk y aropxédg lazdztqédp ha `kiaz`odgxap< Xcdgdid`< Xcdgdid`< Uaghahkz gk apva`odco|dhk tqa azd ac vzkhq`xkz k edjzo`dgxa ha ck iopik tqa uaghéd y d`xqdjd pðck ag ckp iaz`dhkp' 

 Vk`bxa`dxc# Vk`bxa`dxc#

tqa azd qg uaghahkz apva`odco|dhk `qyd d`xouohdh ügo`d azd cd uagxd y vzaeazagxaiagxa `kiaz`ok arxazokz' Ac haza`bk d alaz`az apxa xovk ha `kiaz`ok azd vkz cogdla k vkz vzouocanok ha pd`azhkxa k nqazzazk'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

:6

Ckp Vk`bxa`dxc pa houohodg ag xzap nzqvkp<  Xaq`gagagtqa<

Uodldjdg pkckp' Ha iagkz

zdgnk' Uodldjdg ag nzqvkp# ag cd kzndgo|d`oðg ha arvaho`okgap `kiaz`odcap y hagxzk ha accdp uaghédg vazpkgdciagxa' vazpkgdciagxa' Gdbqdck|xkia`d<

Iaz`dhazap uoalkp# `kgpohazdhkp aiogag`odp hac nzaik tqa yd gk uodldjdg y pa `kguozxoazkg ag `kiopokgopxdp ha Gdbqdck|xkia`dp# y dhaiäp hdjdg dqxkzo|d`oðg vdzd gqaukp Vk`bxa`dp' Hagxzk ha ckp Vk`bxa`dp Vk`bxa`dp Xcdxktqap bdjod iqlazap' Xcdxktqa<

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

:4

Ckp Vk`bxa`dp apxdjdg ogxanzdhkp ag qgd kzndgo|d`oðg nzaiodc jdlk cd dqxkzohdh ha qg D`rkxa`dxc# D`rkxa`dxc# tqa poaivza azd qg Xcdxktqa' Pkjza xkhd cd iaz`dg`éd bdjéd qg oivqapxk ccdidhk Vkxa`b`dxatqoxco# Vkxa`b`dxatqoxco # y ckp eqg`okgdzokp ag`dzndhkp ha `kjzdz ho`bk oivqapxk pa ccdidg Vk`bxa`dxatqoxogo'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

::

Ckp bolkp ha ckp Vk`bxa`dp# za`ojodg agpaôdg|dp y kzoagxd`oðg vzkeapokgdc ag `kiaz`ok ccdidhd Vk`bxa`dykxc "Dzxa ha Uaghaz/'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

:0

Ckp Vk`bxa`dp eqazkg xdg oivkzxdgxap ag cd `qcxqzd D|xa`d# tqa ccandzkg d xagaz eqg`okgap ha Aijdldhkzap y xquoazkg xdzadp ha eqghdz gqaudp `oqhdhap ag vazokhkp nkjazgdhkp vkz Ox|`ðdxc y Ik`xa|qid Ocbqo`diogd'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

:8

Gk aropxéd ikgahd ügo`d# ck `qdc hoeo`qcxdjd cd d`qiqcd`oðg ha zotqa|d y xquk zavaz`qpokgap pk`odcap' Vdzd cdp xzdgpd``okgap nzdghap pa aivcadjd ac @qdq`bxco k vdôqack xalohk# cd Drkc`qdqxco k idgxoccd y ac Vdxkc`qdqxco# Vdxkc`qdqxco# atqoudcagxa d 5 ioc Drkc`qdqxco'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

:1

Vdzd cdp xzdgpd``okgap iagkzap pa qxoco|djdg xd`bqacdp ha `kjza# vcqidp zdzdp y `dgqxocckp ha vcqid ha dua `kg vkcuk ha kzk'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

:5

Cd ikgahd idp `kiüg `oz`qcdgxa azd ac nzdgk ha `d`dk# tqa og`cqpk ag k`dpokgap pa edcpoeo`djd# zaccagdghk cd `äp`dzd `kg xoazzd' Ac Rotqovocco azd qg `kpxdc `kg 2ioc dciaghzdp ha `d`dk y qgd `dznd atqoudcod d xzap Rotqovoccop "Dvzkroidhdiagxa :8 ioc nzdgkp/ Qg @qdq`bxco xagod ac udckz ha 51# 26 k 466 ioc nzdgkp ha `d`dk panüg cd ïvk`d y ac cqndz'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

:>

Acdjkzdhk

Lqcod Co|axxa Uoccd Xqg

:2

@qcxqzdp dgxonqdp< Jdjockgod y Dpozod

Ag

Jdjockgod

pa

aivcadjdg –iqapxzdp  ‐ dgqg`ok’# `kg péijkckp apva`odcap vdzd `dhd xovk ha `kiaz`ok' Ckp Dpozokp qxoco|djdg yd cdp idz`dp ha ohagxoeo`d`oðg vdzd pqp vzkhq`xkp'

Acdjkzdhk

Lqcod Co|axxa Uoccd Xqg

:?

@qcxqzdp dgxonqdp< Anovxk Pa hapvcandjd ogxagpd vqjco`ohdh vdzd dgqg`odz cd ccandhd ha cdp eckxdp# ogho`dghk `kg eckzohdp arvzapokgap cdp zanokgap ha hkgha vzk`ahéd cd iaz`dg`éd y cdp hoeo`qcxdhap tqa pa bdjédg uag`ohk vdz kjxagazcd'

Acdjkzdhk

Lqcod Co|axxa Uoccd Xqg

06

@qcxqzd Nzoand Ag Dxagdp pa `kck`djdg dgqg`okp ag ac arxazokz ha cdp xoaghdp# agxza cdp `qdcap hapxd`djdg cdp tqa pa qxoco|djdg vdzd dgqg`odz vdg# uogk y ca`ba' Ckp `kivzdhkzap ha éhkckp za`ojédg `kg acckp kjpatq2okp `kivcaiagxdzokp "cäivdzdp# `kvdp# og`oagpk# ax`/' Dpoiopik# pa kjpatqodjdg jzd|dcaxap y kxzkp `kivcaiagxkp d ckp `kivzdhkzap ha vzaghdp ha uapxoz'

Acdjkzdhk

Lqcod Co|axxa Uoccd Xqg

04

@qcxqzd Zkidgd Ac `kiaz`ok haxdccopxd pa ccaudjd d `djk ag xoaghdp ha vk`k ezagxa vazk ha nzdg ekghk# ag hkp vopkp# `qyd ap`dcazd apxdjd dc ekghk' Ckp vzkhq`xkp iäp a`kgðio`kp y ha idykz `kgpqik apxdjdg ag ac panqghk vopk' Vdzd kjxagazckp ac `kivzdhkz hajéd za`kzzaz xkhd cd vcdgxd jdld bdpxd ccandz d cd ap`dcazd# agxza ckp dzxé`qckp iäp dxzd`xoukp# vazk pqgxqkpkp y ha idykz vza`ok# ck tqa oghqhdjcaiagxa `kgpxoxqéd qg pdnd| vzk`ahaz vzkik`okgdc Acdjkzdhk

Lqcod Co|axxa Uoccd Xqg

0:

@qcxqzd Zkidgd Pa kjpatqodjdg diqcaxkp d ckp `kivzdhkzap ha `kpiïxo`kp y vazeqiap# kjpatqokp tqa ag k`dpokgap dc`dg|djdg dcxk udckz' Ag Baz`qcdgk y Vkivayd djqghdjdg ckp dgqg`okp ag arxazokzap arxazokzap ag cdp xoaghdp'

Acdjkzdhk

Lqcod Co|axxa Uoccd Xqg

00

@qcxqzd Dzdja

Ac `kiaz`odgxa kjpatqodjd xd|dp ha `deï# häxocap y `kgeoxqzdp ioagxzdp ikpxzdjd pqp vzkhq`xkp dc vkpojca `kivzdhkz# y hapdzzkccdjd qgd pkeopxo`dhd pkeopxo`dhd vcäxo`d ha uagxdp'

Acdjkzdhk

Lqcod Co|axxa Uoccd Xqg

08

Iïro`k @kckgodc

Eqazkg xévo`kp ac Vocðg y cd Ôdvd# tqa pkg kjpatqokp `kiaz`odcap y ha d`xoxqh vzkik`okgdc# `qyd `kpxqijza hqzð bdpxd ac vzoiaz xaz`ok xaz`ok hac ponck vdpdhk'

Acdjkzdhk

Lqcod Co|axxa Uoccd Xqg

01

Zaeazag`odp Jojcoknzäeo`dp

Apzq`xqzd @oagxéeo`d ha cd Uagxd' Ccdidp' Ah' Coiqpd' Iïro`k'

Acdjkzdhk vkz Lqcod Co|axxa Uoccd Xqg

05