Hero Motocorp

DIGITAL MARKETING PART 1. Introduction

ONE:

Brand

analysis

Brand name: Hero Motocorp Hero Motocorp Ltd. is an Indian firm which is the largest manufacturer of two wheelers like motorcycles and scooters. It is guided by its mission to fulfil its customers' needs and aspirations for mobility while setting benchmarks in quality and technological innovation. It has launched itself on the various social media platforms to address this mission with efficiency.

Website URL: http://www.heromotocorp.com/en-in/. Hero Motocorp is has been present on various social media platforms like Twitter, Facebook, YouTube, etc.

Product & service offering/USP: Hero Motocorp offers products across various categories for two wheelers in the motorcycle and scooters product categories. The major segments are from