HERO Moto Corp Marketing

TABLE OF CONTENTS

1. Introduction 2. Company profile 3. Segmentation, targeting and positioning 4. Objective of project 5. Product Profile 6. Research Methodology  Primary Data  Secondary Data 7. Analysis and Interpretation 8.

Findings

9.

Conclusion

10.

Recommendations o Questioners o Bibliograph 1|Page

PREFACE During the 80s, Hero Moto Corp (previously Hero Honda) became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of commuters across India, and Hero Moto Corp (previously Hero Honda) sold millions of bikes purely on the commitment of increased mileage. In today world customer is the king irrespective of whatever the business may be ,wherever the operations may be .A good business organization is known by its strong customer loyalty, which turns to become a unified family. The project assigned to me by the company was a market study on 100cc bikes among the dealers and customers with special reference to Hero Moto Corp (previously Hero Honda) dealer and loyalty of customers towards the bike. The objective of the study was to find out the dealers and customers opinion about the 100cc bikes with special reference to Hero Moto Corp (previously Hero Honda) dealer to understand how market fluctuations affect their strategic decision. The research methodology was descriptive in nature encompassing a sample of 200customers for in-depth analysis It was observed that 80%of the respondents are interested to purchase Hero Moto Corp (previously Hero Honda) motor vehicle .are in the age group of 18-35. A large part of respondents with majority of 60% are satisfied with the availability of spare part and remaining 40% says no. It was observed that the 92% resplendence are either highly satisfied are just satisfied and remaining 8% are dissatisfied. Different models Hero Moto Corp (previously Hero Honda) vehicles can be introduced for ladies, with better comfort, speed and power, so that it can cater to the changing tastes of women. 2|Page

More service station should be established in every part of the city, so those customers have an easy accessibility. With a strong sales and service network of 650 Authorized dealership, 1500 authorized service centers and over 1000 certified service points, Hero Moto Corp (previously Hero Honda) is growing from strength to strength. Hero Moto Corp (previously Hero Honda) motor should also start producing other models and should add a different style and variety to their product line. This will surely attract more customers. This will help to increase the existing goodwill and position in the market. The experience gained during the analysis and drawing inferences was an exiting and informative exercise under the guidance of unit head.

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INTRODUCTION TO TOPIC

HISTORYABOUT THE CHAIRMAN Brijmohan Lall Munjal – Seeding a Dream "Don't dream if you can't fulfill your dreams'' Brijmohan Lall Munjal is often fond of saying. The founder and patriarch of the $ 2.8 billion Hero Group is your classic first generation entrepreneur. He is a man who started small, dreamt big and used a combination of grit and perseverance to create one of the country's largest corporate groups and the World's No.1 Two Wheeler Company. Instinctive from a young age, Brijmohan Lall made a rather unusual start in life. Around the time when the freedom movement in India was taking shape in the late 1920s, he walked into a newly opened Gurukul (Indian heritage school) near his home in Kamalia (now in Pakistan). He was only six years old then. Thus began an extraordinary tale of courage and perseverance. Brijmohan began his business story after partition in 1947, when he and his brothers relocated to Ludhiana. The family set up a company that provided poor people with basic transport (cycles). Three decades later, as India evolved, he added a second crucial chapter which visualized affordable and technologically superior transport to millions of middle class Indians. The rest is history. Building Relationships When Brijmohan and his brothers started out, there was no concept of organized dealer networks. Companies just produced, and most dealers functioned like traders. Brijmohan changed the rules of the business by trusting his gut instincts; introducing business norms that were ahead of their time, and by 4|Page

investing in strategic relationships. Brijmohan built a series of bonds and networks with hundreds of family members, vendors, dealers and employees. Much like the Japanese keiretsu system, these networks are now the glue that holds the Hero Group together. "Thanks to the relationships that we have nurtured so passionately in the Hero Family, the younger generations of some of our bicycle dealers have become dealers of Hero Moto Corp (previously Hero Honda). These relationships have survived through generations - through bad times and good times'' the patriarch now reminiscences. Besides bonding with his vendors and dealers, Brijmohan has been personally responsible for kindling a spirit of entrepreneurship amongst his employees, and today, 40 of his former employees are successful entrepreneurs. Staying Ahead Though not technically qualified in the conventional sense, few of his contemporaries have understood the dynamics of technology better than Brijmohan Lall has. He could always visualize the applicability of technology before others could. For example, in the 1980s, when all two-wheeler companies in India opted for two-stroke engine technology, Brijmohan preferred a four-stoke engine - a technology that dramatically increased fuel efficiency and reduced maintenance costs. This technology was one of the biggest reasons for Hero Moto Corp (previously Hero Honda)'s stupendous success. Time and again, Brijmohan managed to steal a march over his industry peers. For example, when Honda Motors of Japan was looking for a collaborator in the 1980s, the Hero Group was not high up the pecking order initially as there were other more eligible and established suitors. Yet it didn't take long for the astute Japanese to realize that the Hero Group and Honda had much more in common than earlier perceived; there a sharp focus on financial and raw material management, and employee turnover 5|Page

was low. Honda officials were also amazed to find that the Munjals were already practicing "Just-in-time-inventory" at the time (JIT). It turned out that Brijmohan Lall's aspiration to provide cheap transportation to India's poor by default ensured lean and costeffective operations. This in turn increased vendor efficiency and led to near-zero inventories. A Corporate Citizen A frugal upbringing and a value system modeled on the famous Gurukul system - which stresses the sanctity of the teacher-pupil relationship - imbibed in Brijmohan a strong sense of social commitment and responsibility. There is a special place in his heart for Ludhiana, the city where he took roots. Today, Ludhiana is a modern, bustling city, but Brijmohan has played no mean role in its evolution. Several schools and educational institutions in Ludhiana owe their existence to the Munjal family. The Ludhiana Stock Exchange owes its existence to Brijmohan's vision as does the Ludhiana Flying Club. He's also set up the not-forprofit Dayanand Medical College and Hospital-an institute now rated as one of the best medical colleges in India, in terms of infrastructure, quality of staff and alumni profile. In and around Dharuhera, near the first Hero Moto Corp (previously Hero Honda) plant, Brijmohan and his family have left their stamp of philanthropy. The Raman Kant Munjal Foundation - which Brijmohan set up in memory of his eldest son, today runs a higher secondary school and a very modern and well-equipped 100-bed hospital at Dharuhera. The group has also adopted numerous villages and provides education, vocational training, drinking water, roads, streetlights and sewerage.

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The Board of Directors of The Hero Moto Corp (previously Hero Honda) Group Comprises of : -

Mr. Brijmohan Lall Munjal

Chairman

Mr. Pawan Munjal

Managing Director

Mr. Akio Kazausa

Joint Managing Director

Mr. Kazumi Yanagida

Director

Mr. Satyanand Munjal

Director

Mr. Om Prakash Munjal

Director

Mr. M P Wadhawan

Director

Mr. S P Virmani

Director

Mr. O P Gupta

Director

Mr. M. Sudo

Director

Mr. S Toshida

Director

Mr. N N Vohara

Director

Mr. Pradeep Dinodia

Director

Gen. ( Retd.) V P Malik

Director

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HERO MOTO CORP (PREVIOUSLY HERO HONDA) MISSION Hero Moto Corp (previously Hero Honda)’s mission is to strive for synergy between technology, systems and human resources, to produce products and services that meet the quality, performance and price aspirations of its customers. At the same time maintain the highest standards of ethics and social responsibilities. This mission is what drives Hero Moto Corp (previously Hero Honda) to new heights in excellence and helps the organization forge a unique and mutually beneficial relationship with all its stakeholders.

VISION Hero Moto Corp (previously Hero Honda) now the leader in the two wheeler industry. Leaders are not born, they evolve over time. It all started on the auspicious. ―Baisakhi Day‖ the 13th of April 1984, when the Hero Moto Corp (previously Hero Honda) Motor Company joined hands. On its journey to take on the No. 1 morale, Hero Moto Corp (previously Hero Honda) created some prominent milestones….. This leadership has been achieved only because of its philosophy to excel in all areas. In fact, passion to excel is a credo of the entire Hero Moto Corp (previously Hero Honda) family and is a way of life in Hero Moto Corp (previously Hero Honda). The changing Scenario of increasing competition and the entry of new brands has made the credo even more relevant. It serves as a constant reminder to ensure excellence in providing service to the customer. They are providing outstanding customer service. It is in keeping with Hero Moto Corp 8|Page

(previously Hero Honda)’s own passionate commitment to provide ultimate customer satisfaction. Today, they consistently meet and exceed all requirement on quality, cost and delivery.

OBJECTIVES Hero Moto Corp (previously Hero Honda)’s mission is to strive for synergy between technology, systems and human resources, to produce products and services that meet the quality, performance and price aspirations of its customers. At the same time maintain the highest standards of ethics and social responsibilities. This mission is what drives Hero Moto Corp (previously Hero Honda) to new heights in excellence and helps the organization forge a unique and mutually beneficial relationship with all its stake holders

ACHIEVEMENTS AWARDS AND ACCOLADES Year Awards & Recognitions 2009 ET Awards for Corporate Excellence - Hero Moto Corp (previously Hero Honda) is the winner of the ―Company of the Year" award for 2008 - 09. NDTV Profit Business Leadership Award 2008 - Hero Moto Corp (previously Hero Honda) Wins the Coveted "NDTV Profit Business Leadership Award 2008" Top Gear 9|Page

Design Awards 2008 - Hunk Bike of the Year Award NDTV Profit Car India & Bike India Awards - NDTV ―Viewers’ Choice Award‖ to Hunk in Bike category India Times Mindscape and Savile Row ( A Forbes Group Venture ) Loyalty Awards - ―Customer and Brand Loyalty Award‖ in Automobile (two-wheeler) sector Asian Retail Congress Award for Retail Excellence (Strategies and Solutions of business innovation and transformation) - Best Customer Loyalty Program in Automobile category NDTV Profit Car India & Bike India Awards Bike Manufacturer of the year Overdrive Magazine - Bike Manufacturer of the year TNS Voice of the Customer Awards:

2008 No.1 executive motorcycle Splendor NXG No.1 standard motorcycle CD Deluxe No. premium motorcycle CBZ Xtreme

2007 The NDTV Profit Car India & Bike India Awards 2007 in the following category: Overall "Bike of the Year" - CBZ X-treme "Bike of the Year" - CBZ X-treme (up to 150 cc category) "Bike Technology of the Year" - Glamour PGM FI "Auto Tech of the Year" - Glamour PGM FI by Overdrive Magazine. "Bike of the Year" - CBZ X-treme by Overdrive Magazine. Ranked CBZ X-treme "Bike of the Year" - by B S Motoring Magazine ―Most Trusted Company‖ , by TNS Voice of the Customer Awards 2006. CD Deluxe rated as "No 1 standard motorcycle" by TNS Voice of the Customer Awards 2006. 2006 Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian 10 | P a g e

Two Wheeler Company). One of the 8 Indian companies to enter the Forbes top 200 list of world’s most reputed companies. No. 1 in automobile industry by TNS Corporate Social Responsibility Award. Best in its class awards for each category by TNS Total Customer Satisfaction Awards 2006: Splendor Plus (Executive) CD Deluxe (Entry) Pleasure (Gearless Scooters) Splendor & Passion - Top two models in two wheeler category by ET Brand Equity Survey 2006. Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian Two Wheeler Company). Top Indian company in the Automobile - Two Wheeler sector by Dun & Bradstreet - American Express Corporate Awards 2006. Hero Moto Corp (previously Hero Honda) Splendor rated as India's most preferred two-wheeler brand at the Awaaz Consumer Awards 2006. Certificate of Export Excellence for outstanding export performance during 2003-04 for twowheeler & three- wheelers - Complete (Non SSI) by Engineering Export Promotion Council.The NDTV Profit Car India & Bike India Awards 2006 in the following category: Bike Maker of the Year Bike of the Year - Achiever Bike of the Year - Achiever (up to 150 cc category) Bike of the Year - Glamour (up to 125 cc category) NDTV Viewers' Choice Award to Glamour in the bike category

2005 Awaaz Consumer Awards 2005 - India's most preferred two-wheeler brand by CNBC in the 'Automobiles' category. Bike Maker of the Year Award by Overdrive Magazine. ICWAI National Award for Excellence (Second) in Cost Management 11 | P a g e

2004 in the private sector category by ICWAI. 10th Motilal Oswal Wealth Creator Award for as the most consistent wealth creator for the period 1991-2005.

2004 Winner of the Review 200 - Asia's Leading Companies Award (3rd Rank amongst the top 10 Indian companies). GVC Level 1 (Highest Rating) by CRISIL for corporate Governance. Adjudged as the Best Value Creator - Large Size Companies 2003-04 by The Outlook Money. Corporate Excellence Award 2004 by Indian Institute of Materials Management. Adjudged as the Organization with Innovative HR Practices by HT Power Jobs for HR Excellence. ICSI National Award for Excellence in Corporate Governance 2004 by The Institute of Company Secretaries of India.

2003 Winner of the Review 200 - Asia 's Leading Companies Award (3rd Rank amongst the top 10 Indian companies). Most Respected Company in Automobile Sector by Business World. Bike Maker of the Year by Overdrive Magazine.

2002 Bike Maker of the Year by Overdrive Magazine. Winner of the Review 200 - Asia 's Leading Companies Award (4th Rank amongst the top 10 Indian companies). Company of the Year of ET Awards for Corporate Excellence. Ranked 4th in 'Overall Best Managed Company' category, ranked 3rd in 'Best Financial Management' and 'Best Operational Efficiency' category, ranked 6th in 'Overall Best Investor Relations' category, by Asiamoney. Highest Wealth Creating 12 | P a g e

Company of the Year Award by the Money. GVC Level 1 (Highest Rating) by CRISIL for Corporate Governance.

2001 Bike Maker of the Year by Overdrive Magazine. Winner of the Review 200 - Asia 's Leading Companies Award (9th Rank amongst the top 10 Indian Companies). Winner of Three Leaves Award for showing

Corporate Environment

Responsibility in the Automobile Sector by Centre for Science & Environment. 1999 National Productivity Award for the Best Productivity Award in the category of Automobile & Tractor presented by Vice President of India. 1995 The Analyst Award 1995 presented to Hero Moto Corp (previously Hero Honda) Motors Ltd. on being ranked 9th amongst the most investor rewarding companies in India. 1995 National Award for outstanding contribution to the Development of Indian Small Scale Industry (NSIC Award - Presented by President of India). 1991 Economic Times-Harvard Business School Award for Corporate Performance to Hero Moto Corp (previously Hero Honda) Motors Ltd.

AUTO INDUSTRY- A REVIEW INTRODUCTION The Rs. 5500 crore Indian two wheeler segment is the second largest market fin the world after China. India’s two wheeler production is the third largest in the world after Japan and China. India has a welldeveloped two wheeler market with around 25 million households owning two-wheeler. The Indian two wheeler industry made a modest beginning in the early 1950 when Automobile Product of India ( API ) 13 | P a g e

started manufacturing scooter in India. Until 1958. API and Enfield( motorcycle) were the only two in production. In 1948, Bajaj auto began trading in imported Vespa scooter and the three – wheeler- finally, in 1960’s. it set up shop to manufacturer them in technical collaboration with piggaio of Italy. The agreement expired in 1971. In the initial stages, the scooters segment was regulated regime, foreign company was not allowed to operate in India, and waiting time for getting Bajaj scooters was as high as 12 years. Java, and escort. While the Enfield bullet was a four strokes bike, the Java and Rajdoot were two-strokes bikes. The motorcycles industry was originally dominated by Enfield with 350 cc bikes. The motorcycles industry was cc segment. The two wheelers segment was opened up to foreign competition in the mid 1980’s which saw the entry of the Japanese manufactures into the count

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COMPANY PROFILE The Hero Moto Corp (previously Hero Honda) story began with a simple vision – the vision of a mobile and an empowered India, powered by Hero Moto Corp (previously Hero Honda). This vision was driven by Hero Moto Corp (previously Hero Honda)'s commitment to customer, quality and excellence, and while doing so, maintain the highest standards of ethics and societal responsibilities. Twenty five years and 25 million two wheelers later, Hero Moto Corp (previously Hero Honda) is closer to fulfilling this dream. This vision is the driving force behind everything that we do at Hero Moto Corp (previously Hero Honda). We understood that the fastest way to turn that dream into a reality is by remaining focused on that vision. There were many unknowns but we kept faith, and today, Hero Moto Corp (previously Hero Honda) has been the largest two wheeler company in the world for eight consecutive years. Our growth has kept compounding. The company crossed the ten million unit milestone over a 19-year span. In the new millennium, Hero Moto Corp (previously Hero Honda) has scaled this to 15 million units in just five years! In fact, during the year in review, Hero Moto Corp (previously Hero Honda) sold more two wheelers than the second, third and fourth placed two wheeler company put together. With Hero Moto Corp (previously Hero Honda), the domestic two wheeler market was able to show positive growth during the year in review. Without Hero Moto Corp (previously Hero Honda), the domestic market would have actually shrunk. Over the course of two and a half decades, and three successive joint venture agreements later, both partners have fine-tuned and perfected their roles as joint venture partners. What the two partners did was something quite basic. They simply stuck to their respective strengths. As one of the world's technology leaders in the automotive 16 | P a g e

sector, Honda has been able to consistently provide technical knowhow, design specifications and R&D innovations. This has led to the development of world class, value - for- money motorcycles and scooters for the Indian market. On its part, the Hero Group has taken on the singular and onerous responsibility of creating world-class manufacturing facilities with robust processes, building the supply chain, setting up an extensive distribution networks and providing insights into the mind of the Indian customer. Since both partners continue to focus on their respective strengths, they have been able to complement each other. In the process, Hero Moto Corp (previously Hero Honda) is recognized today as one of the most successful joint ventures in the world. It is therefore no surprise that there are more Hero Moto Corp (previously Hero Honda) bikes on this country's roads than the total population of some European countries put together! The company's meteoric growth in the two-wheeler market in India stems from an intrinsic ability to reach out and come closer to its customers, with every passing year. Hero Moto Corp (previously Hero Honda)'s bikes are sold and serviced through a network of over 3500 customer touch points, comprising a mix of dealers, service centres and stockists located across rural and urban India. Hero Moto Corp (previously Hero Honda) has built two world-class manufacturing facilities at Dharuhera and Gurgaon in Haryana, and its third and most sophisticated plant at Haridwar has just completed a full year of operations. It is difficult to imagine that all this has happened in the span of just two and a half decades! The best is yet to come. During the year in review, Hero Moto Corp (previously Hero Honda) powered its way in a market that, for all practical purposes, was feeling the full effects of the economic slowdown in India. With an economic recovery now clearly on the cards, Hero Moto Corp (previously Hero Honda) is all set to ride into another summit. As Brijmohan Lall Munjal, the Chairman, Hero Moto Corp (previously 17 | P a g e

Hero Honda) Motors succinctly puts it, "We pioneered India's two wheeler industry, we've steered it through difficult times; now it is our responsibility to set the pace again.'' New Models The company has a large portfolio of brands, with the moneyspinners being mainly Splendor Plus (the world's largest selling bike) and Passion. However, the company claims it was the launch of the 150cc CBZ and 225cc KARIZMA which established Hero Moto Corp (previously Hero Honda) as an inspirational brand. "The launch of CBZ and KARIZMA got us into a different league altogether. Although the sales are just about 3,000 a month, it made us an overall bike company‖, Hero Moto Corp (previously Hero Honda) would launch a new model of the KARIZMA by the end of current year, the Managing Director, Mr. Brijmohanlal Munjal, said. Meanwhile, the company is yet to decide on the location of its proposed Fourth manufacturing unit. ―The feasibility study is on'', he said, adding that the new plant was likely to come up in the next 18 months. New launches are likely to help Hero Moto Corp (previously Hero Honda) gain a market share in the coming quarters. Hero Moto Corp (previously Hero Honda) Motors Ltd, has launched a new 100-cc four-stroke bike, CD deluxe and Dawn is likely to be phased out of the market once the new model sells ``10,000 plus'' units per month. Sales Performance Hero Moto Corp (previously Hero Honda) went against the grain and created a growth trajectory all of its own. Sales of the company grew by over 11 per cent in volume terms and in value terms; they grew by over 19 per cent. Effectively, this helped the company end the year with a market share of around 60 per cent. This robust performance helped the company increase earnings margin 120 basis points—a remarkable feat, considering that elsewhere in the world, the automobile industry went through its worst year in recent history. 18 | P a g e

Hero Moto Corp (previously Hero Honda)’s performance in its silver jubilee year helped it retain its position as the world’s largest two wheeler company for the eighth year in a row. It also helped the company cross the 25 million unit mark— becoming the first company in India to reach this milestone. Last year, two new models were launched, namely CBZ XTREME and HUNK to address super-style and economy segments. Passion pro has found its position firm amongst Indian models, only next to Splendor, the largest selling bike in the world in terms of sales performance. CBZ was re-launched as CBZ XTREME, in April 2007, with changes and value additions to cater to specific needs of the customers. Reportedly CBZ XTREME is doing well in its segments and has sold over 10,000 units in the initial months itself. Hero Moto Corp (previously Hero Honda) has targeted a sale of over 3 million bikes for the year 2009-10. This effort is supplemented by a major launch this year, in October end; this bike will have some exclusive features and will be in the 200cc plus range. There are some ambitious programmes of launching a new range of bikes with technical support from Honda in the coming years. With a slew of such measures the capacity available at present locations can at best support two-million production target at the existing plants. The company, therefore, is looking at the possibility of setting up a third plant to meet the future demand and for which techno-economic study is in progress. New Initiatives Customer and customer satisfaction is the purpose of our being an entity. To increasingly understand him and make him part of our ongoing business. Customer related initiative has been the increase of warranty period to three years since July 2008. This has attracted a great deal of customer attention. During the year the company has added nearly a hundred dealerships and SSPs. In terms of sheer numbers, the network has grown by 16% during the year 2008-09. We would 19 | P a g e

endeavor to increase our reach to every corner of this country. Plans for the future In the previous year, the domestic two-wheeler industry entered a period of degrowth. However, this was arrested in 2008-09, largely on the back of Hero Moto Corp (previously Hero Honda)'s performance. After the blip of last year, the twowheeler industry went back to a growth phase, largely driven by Hero Moto Corp (previously Hero Honda) and exports. The industry clocked total volumes of 8.5 million during the year in review, a growth of 5 per cent compared to a fall of 5 per cent in the previous year. The pace of growth was lower in the domestic market, where the industry clocked sales of 7.43 million, a rise of only 2.60 per cent. This, however, was a significant improvement over previous year when the industry had shrunk by 8 per cent. Motorcycles continue to constitute the largest chunk of the two wheeler industry, and during the year in review, accounted for four fifth of sales. Interestingly, for the second year in succession, scooters increased their share in the two-wheeler pie from 14 per cent to 16 per cent. This is clearly a trend reversal from the last 10 years, where the share of scooters in the two-wheeler pie had been shrinking. Changing lifestyles among women, and the introduction of feature-rich, high-quality scooters possibly has much to do with the revival in demand The entry segment – made up of basic 100 cc bikes -Had started slowing two years ago, and during the year in review, sales in this segment were down by more than 15 per cent. This could be attributed to the fact that deluxe segment bikes have become affordable on account of a 4 per cent excise cut, 1 per cent reduction in CST and the special package of reduction in excise duty in December, which most manufacturers passed on to the consumers. The deluxe segment-made up of value for money and feature-rich bikes in the 100-125 cc category-grew by 15.2 per cent. 20 | P a g e

The 125-250 cc category-grew at 8.8 per cent. The pace of growth has fallen from last year's levels. There is no doubt that the higher interest rates have brought down growth. Nevertheless, this segment was still able to clock a growth rate in high single digits mainly because of the excitement caused by a slew of new models that came into this segment during the year. The bigger story, of course, is that buyers in small-town India and rural India, as well as employees of the state and Central government, were relatively less affected by the slowdown, and this benefitted the two wheeler industry.

The legend of Hero Moto Corp (previously Hero Honda)

What started out as a Joint Venture between Hero Group, the world's largest bicycle manufacturers and the Honda Motor Company of Japan, has today become the World's single largest two wheeler Company. Coming into existence on January 19, 1984, Hero Moto Corp (previously Hero Honda) Motors Limited gave India nothing less than a revolution on two-wheels, made even more famous by the 'Fill it - Shut it - Forget it ' campaign. Driven by the trust of over 5 million customers, the Hero Moto Corp (previously Hero Honda) product range today commands a market share of 48% making it a veritable giant in the industry. Add to that technological excellence, an expansive dealer network, and reliable after sales service, and you have one of the most customer- friendly companies.

Customer satisfaction, a high quality product, the strength of Honda technology and the Hero group's dynamism have helped HHML scale new frontiers and exceed limits. In the words of Mr. Brijmohan Lall Munjal, the Chairman and Managing Director, "We will continue to make every effort required for the 21 | P a g e

development of the motorcycle industry, through new product development, technological innovation, and investment in equipment and facilities and through and through efficient management."

History Of Company 1984 The Company was Incorporated on 19th January, at New Delhi. The Company Manufacture motor cycles up to 100 cc capacity. The Company was promoted by Hero Cycles (P) Ltd. (HCPL).

The Company entered into a technical-cum-financial collaboration agreement with Honda Motor Co. Ltd., Japan (HML). As per this collaboration agreement, HML was to furnish complete technical information and know-how and trade secrets and other relevant data. Hero Moto Corp (previously Hero Honda) CD-100 is the first four stroke motorcycle to be introduced in India in 100cc range. Its most attractive features are fuel efficiency and its light weight. CD-100 will be equipped with electronic ignition system, illuminated speedometer, 4 speed gear box, neutral and flasher indicators, etc. 15 No. of equity shares subscribed for by the promoters, etc. In November, 119,99,985 No. of equity shares issued at par of which 71,99,985 shares reserved for allotment as under: (i)

31,19,998 shares to Hero Cycles (P) Ltd., Hero Investments (P) Ltd., and Bahadur

Chand Investments (P) Ltd.

(ii)

31,20,000 shares to Honda Motor Co. Ltd., Japan and

(iii)

9,59,987 shares to friends and association of promoters. Out of the 22 | P a g e

balance 48,00,000 shares, 2,40,000 shares were reserved for subscription by the

employees of the Company and 96,000 shares by business

associates. The remaining 44,64,000 shares were offered at par for public subscription during November.

1985 The Company embarked on its 2nd phase of expansion of increasing its installed capacity from 1,20,000 to 1,50,000 vehicles per annum by the addition of several critical aliminium and steel components.

1986 36,00,000 rights equity shares issued at par in prop. 3:10.

1987 The Company offered 6,00,000 - 15% secured redeemable non-convertible debentures of Rs 100 each for cash at par on rights basis in the proportion 1 debenture: 18 equity shares. Another 3,00,000 - 15% debentures were allotted to retain oversubscription. Thedebentures were to be redeemed at a premium of Rs 5 per debenture on the expiry of the 7th year from the date of allotment of the debentures 3,75,000 rights equity shares issued at par in prop.3:10

1989. The Company introduced a new model "Sleek" during July.850 No. of equity shares forfeited.

1990 The Company was planning to launch a new model motor cycle-CD 100 SS 23 | P a g e

sutiable to

semi-rural conditions. In the domestic market the Company was

reported to have a market share of 46%.- 850 forfeited shares reissued.

1994 The Company proposed to expand the capacity of existing plant at Dharuhera to 2,40,000 nos. per annum. Another plant with an installed capacity of 1,50,000 nos. per annum at Gurgaon Industrial Estate was being set up. The Company issued 39,79,500 bonus shares to the existing shareholders in the ratio of 1:4. The Company also issued 28,557 number of fractional coupons representing 14,250 shares against which shares shall be allotted to presenting the same for consolidation and allotment. The Company's production and turnover increased to 1,83,490 motorcycles and Rs.483.85 crores respectively due to growth in demand for two wheelers and declining inflation.

1995 14,420 bonus shares issued by way of consolidation of fractional coupons. - A new Technical Collaboration Agreement has been signed with Honda Motor Co. Ltd., Japan for the period up to the year 2004 which includes technology related to models of higher Engine displacement. The Company allotted 39,79,500 No. of Equity Shares of Rs. 10/- each as Bonus shares on 7th February, by way of capitalization of General Reserves. The Company had issued 28557 No. of Fractional Coupons representing 14.250 shares against which the Shares shall be alloted on presenting the same for consolidation and allotment.

1997 Hero Moto Corp (previously Hero Honda) Motors has launched its newest motorcycle, the Street, a 100 cc bike designed for use in congested urban traffic 24 | P a g e

conditions. Hero Moto Corp (previously Hero Honda) Motors Ltd (HHML) has set up a new motorcycle plant in Gurgaon, near Delhi for the manufacture of the Honda Super Cub 100 cc step thro bike. Hero Moto Corp (previously Hero Honda) has set up a new state-of-the-art plant, heralding a new phase of development of motorcycle industry in India, to provide the most modern and technologically advanced production facilities. Hero Motors of the Rs.1,600 crore Hero group, as part of its globalisation plan, has set up a plant in Brazil for manufacturing hero winner scooters. A new step thru model `Street-100' with unique feature was launched on 24th January.

1998 The company proposes to increase the share capital to 5 crore equity shares of Rs. 10 each, 4 lakh cumulative redeemable preference shares of Rs. 100 each and 4 lakh cumulative convertible preference shares of Rs. 100 each with power to increase or reduce it from time to time. The company further proposes to capitalise Rs. 19,96,87,500 from general reserve to share capital through issue and allotment of bonus shares. Altogether, 1,99,68,750 fully paid bonus shares will be allotted and distributed to members of the company holding equity shares of the company in the proportion of one bonus share for every fully paid equity shares of Rs.10 each. Motorcycles major Hero Moto Corp (previously Hero Honda) is considering entry into scooters in collaboration with partners, Honda Motors, after the Japanese company decided to walk out of Kinetic Honda, their scooter venture with the Firodias of Pune. Honda Motors recently pulled out of its joint venture with the Firodias in which it held a 51 per cent equity stake. Honda Motor Company Ltd of Japan (Honda) and Kinetic Honda Motor Ltd 25 | P a g e

(KHML) have signed a five-year licence and technical assistance agreement under which KHML will continue to receive the technical knowhow, critical vehicle parts and access to Honda's markets even after the sale of Honda stake in KHML to Kinetic Engineering Ltd (KEL). - The Company changed the paradigm in two-wheelers by launching the most powerful and fast bike- CBZ with a unique feature of Transient Power Fuel Control (TPEC) system. 23,962,500 bonus shares issued in prop. 1:1.

1999 Hero Moto Corp (previously Hero Honda) Motors Ltd (HHML) and 20th Century Finance Corporation Ltd have signed a Memorandum of Understanding (MoU) for financing of Hero Moto Corp (previously Hero Honda) motorcycles. The company, a joint venture between Honda Motor Company of Japan and Hero group of India to produce four-stroke motorcycles, also aims to increase its share by 1 per cent to 38.6 per cent during the current fiscal. Leading two-wheelers manufacturer Hero Motors has formed a joint venture with Briggs Stratton of US to develop and manufacture four-stroke engines for mopeds and scooters in India, a top company. Honda Motor Company of Japan has decided to re-enter the scooter market in India as also foray into three-wheelers in a joint initiative with its existing joint venture company Hero Moto Corp (previously Hero Honda) Motors Ltd.

2000 Hero Moto Corp (previously Hero Honda) Motors Ltd. and Tata Finance Ltd. have signed a national tie-up agreement. The Company is the largest manufacturer of 26 | P a g e

motorcycles in the country. The Company will relaunch its stepthru Stree Smart on Baisakhi 13th April. Hero Moto Corp (previously Hero Honda) Motors Ltd (HHML), has launched an upgraded version of the existing step-through motorcycle - the Hero Moto Corp (previously Hero Honda) Street. The Company was ranked as the 9th Highest Value Creator among 12 industry groups within the Bombay Stock Exchange top 100 companies over a five year period (1994-99).

2001 Hero Moto Corp (previously Hero Honda) Motors Ltd. has launched a new 100cc motorcycle named `Passion'. The Company has secured shareholders' approval for splitting one equity share of Rs 10 each into five equity shares of Rs 2 each in the ratio of 1:5. Hero Moto Corp (previously Hero Honda) Motors Ltd. has become the largest seller of motorcycles amongst all Honda companies and ventures in the world by selling one million motorcycles during the current financial year. Credit rating Agency Crisil has reaffirmed outstanding `AAA' rating assigned to the proposed Rs 15 crore non-convertible debenture issue, Rs 16 crore commercial paper programme and fixed deposit programme of Hero Moto Corp (previously Hero Honda) Motors. Promoter-Chairman of the country's largest motorcycle manufacturing company, Hero Moto Corp (previously Hero Honda) Ltd, Brijmohan Lall Munjal has bagged the prestigious Ernst & Young Entrepreneur of the Year (EOY) award here on September 27.

27 | P a g e

CLASSIFICATION OF THE INDUSTRY The two-wheeler segment can be categorized into the scooter, mopeds, and motorcycles. Motorcycles: this segment has shown the best performance in the recent years. The market leaders in this section are Bajaj Auto. TVS, Mahindra, Hero Moto Corp (previously Hero Honda). [The splendor is the most popular segment among motorcycles.]

Two Wheeler Industry It wasn’t an easy year for the two wheeler industry. Rising interest rates and the economic slowdown resulted in delayed consumer decision making and a rise in loan defaults. Over the course of the year, banks withdrew financing facilities from satellite towns. The share of financing, which had increased rapidly to 50-60 per cent of the total retail sales by early 2007, has now come down to below 30 per This came as a major setback for the two-wheeler industry. Ongoing government investments

very clearly emphasis

inclusive growth

through improved

connectivity, job-creation and improving quality of life. The rural road outlay has been upped by close to 60 per cent, the budget for the Urban Renewal Mission has been hiked by 87 per cent, and fund allocation to the ongoing National Highways program has been upped by 23 per cent. Importantly, India has added fresh impetus to its flagship job creation program for rural India: the National Rural Employment Guarantee Scheme. During 2008-09, this scheme, which provides 100 guaranteed days of work a day for the country’s rural poor, provided employment opportunities to more than 44 million households last year; a year ago, 33 million households were covered. During the year, there have been important 28 | P a g e

developments in two wheeler industry. The competition has strengthened though there are hardly any new entrants into the industry. There is an increasing emphasis on price and this has led to cost cutting efforts all across cent. the industry, thereby, making the customer an ultimate beneficiary. The trend also saw introduction of new motorcycles with capacity ranging from 100 to 250cc bikes. We anticipate that many more new models will be launched during the year and provide customers plenty of choice at competitive prices. Businesses cannot consistently grow at 25-30 per cent. Each business has a tendency to taper and plateau after attaining a particular size. An annual growth rate of 10-12 per cent over a period of time is extremely healthy. The TCS study rankings are conducted at the motorcycle segment level to provide comparisons among similar groups of motorcycles. Motorcycles ranking highest in their respective segments for TCS are: Hero Moto Corp (previously Hero Honda) splendor plus (best standard motorcycle segment); Bajaj pulser (best executive motorcycle segment); Hero Moto Corp (previously Hero Honda) karizma (best premium motorcycle segment); and Royal Enfield Bullet Electra (best cruiser motorcycle segment). "The relatively low score for the executive segment indicates that most manufacturers have fallen short of meeting the high expectations of these buyers,".

Production, sales growth of the industry The two-wheeler companies have been operating at high capacities due to high growth rates between 2009 and 2008. The growth is expected to lead to increase in the capacities from present 52 lakh units to 65 lakhs per annum in the year 200910, whereas the actual production estimates by that period at an estimated growth

29 | P a g e

rate of 18% is only 60 lakhs. Charts showing two-wheeler industry growth rates Demand In India the two-wheeler provide an easy and popular mode of personal transport for the middle classes. With public transportation system being inadequate and ineffective the demand for the two wheeler is likely to rise. The two-wheeler sales are expected to touch the 5 million mark by the end of the decade as against the annual sales of 35,49,271 in 2008-09. Technology With liberalization and the increasing competition. The two- wheeler industry has witnessed technological changes. The four- stroke engine is being introduced in place of the traditional populations and fuel inefficient two stroke engine. The smaller capacity engine with the electronic fuel injection is also being used. Bajaj auto is now feeling the need to increase its technological competence. Wit the competition cashing in on the technological competence for their collaborators. Emphasizes being laid on lighter and fuel- efficient vehicles. A class of vehicle having fuel efficiency of a moped and sleekness and style of the motorcycles called scooter is growing. The vehicles offer a fuel efficiency of 60-65 km p/h. They enter into new segment, Bajaj Auto has come out with TVS with Scooty pep and Hero Moto Corp (previously Hero Honda) has come out with a Pleasure and upgraded version of sleek. Government policy The excise duty on two-wheeler , which has previous 10 percent to 30 percent according to the engine capacity, was rationalized is only two categories size. 15 percent for 75 cc engine capacity and 25 percent for above 75 cc engine capacity the excise duty structure has been left untouched since the 1993-94 budget. The Indian two-wheeler industry is experiencing a major shift in its shape and structure. The established players in the industry are taking a hard look at their 30 | P a g e

portfolio of products and are in the process of reshuffling them to meet the expectations of customers. The beneficiary is of course the consumer, who has an increased array of products to choose from. The last four-five years have brought about a great change in the consumer preferences for two-wheelers. The market leaders of yesteryears are being driven to maintain their leadership position in the forthcoming years. Those who have had a great going in the last few years are fighting hard to retain their new supremacy. The two-wheeler industry is perhaps the most happening place in terms of new models launched, upgraded products and innovative marketing techniques. Gone are the days of regulation when the production of scooters and motorcycles was limited to two or three brands and the number of products produced was decided by the Government; today the Indian two-wheeler market is highly competitive with numerous players who offer anything and everything a consumer demands and that too at affordable price. From a sellers market where one had to wait for a scooter for 12 years to the days when you can just walk into any showroom and drive out in the vehicle of your choice, the market of two-wheelers in India has come a long way. But this is only the beginning of the transformation.

Marketing and The Distribution Like any other emerging country, India experienced the knock-on effects of the global crisis during the year in review. The effects were felt through the monetary, financial and real channels. Drying up of global finance impacted from the middle of the fiscal impacted domestic capital finance; and corporate earnings came off peaks. In April 2009, Reserve Bank of India predicted that the Indian economy's growth for 2008-09 would slow to 6.6 per cent, breaking an excellent five-year growth sequence. There were two dimensions to the economic slowdown. In the 31 | P a g e

first half, inflation ran into double digits as a result of the global crude shock and the global food grain shortage. To control inflation, the RBI clamped down on money supply, and reduced liquidity in the economy. By the time inflation started coming under control, domestic interest rates started shooting up. Meanwhile, the global crisis erupted, putting further pressure on liquidity levels. By October 2008, slowdown was clearly apparent in export-intensive sectors, both in the manufacturing and service side. By December, the slowdown turned into degrowth. The cutback in demand from Europe and the US was so sharp that even a competitive rupee, which devalued by around 12 per cent during the year, couldn't act as a buffer. By December 2008, the growth momentum of the first six months was lost. Planned investment projects were shelved; live projects faced a shortage of funds as credit flows dried up. As money became dearer, pay packets became slimmer and risk aversion grew both from the demand and supply side. Compulsions of coalition politics at the Centre and the impending Lok Sabha elections didn't help either, and slowed down reforms and implementation of projects, particularly in critical sectors like roads, ports and power. The worst hit was the manufacturing sector. From the second half of the financial year, the index of industrial production contracted on three occasions, remained close to zero on two occasions, and was mildly positive only once. Two –Wheeler Financing Though two-wheeler are the most preferred from of transport in India, the fact remains that it is a lower end market product. Most two-wheeler manufacturer like Bajaj Auto and kinetic engineering have set up their own finance company since organized financiers do not think the returns are particularly attractive. The argument given by some financiers is that the price of a Yamaha or Hero Moto Corp (previously Hero Honda) is so high that people prefer to buy a second hand car instead. This is particularly true of small town where people desire to own a car 32 | P a g e

and they have the means the two wheeler is then only a second vehicle for the family. MARKET MECHANICS: Since 1985, when the first Hero Moto Corp (previously Hero Honda) it has been and instant hit. A mileage miser with just about adequate performance further backed by image of Honda and Hero Cycles brand of aggressive marketing, it climbed up the sales chart outselling every other motorcycle by ten of thousands every year. Over the years, company has received its share of accolades, including the National Association of India Award against 200 contenders.

SEGMENTATION, TARGETING & POSITIONING From the current segmentation, targeting & positioning and consumer surveys we found that our client has targeted the following segments ♦ Congested areas of urban cities. ♦ Males/Females between the age group of 18-36 ♦ Middle class people , mostly officials & executives The client analysis from our questionnaire it was found that our client has targeted the right segment HHML is overlooking one feature in bike which is its low maintenance cost and reliability (i.e. less chances of breakdown) which is absent in its competitors. Therefore, in order to meet the sales target, two option are available with the client, one is to redesign the bike and second is to reposition the bike as ―Bike with one time investment‖. Since redesigning of bike may involve a big task and huge investment therefore we recommended repositioning the bike.

Growth The business growth of Hero Moto Corp (previously Hero Honda) has been 33 | P a g e

phenomenal throughout its early days. The Munjal family started a modest business of bicycle components. Hero Group expanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles

a

Honda

models

has

an

assembly

line

of

9

different

day.

Today

Hero

of motorcycles

available. It holds the record for most popular bike in the world by sales for Its Splendor model. Hero Moto Corp (previously Hero Honda) Motors Limited was established in joint venture with Honda Motors of Japan in 1984, to manufacture motorcycles. It is currently the largest producer of Two Wheelers in the world. It sold 3 million bikes in the year 2005-2006. Recently it has also entered in scooter manufacturing, with its model PLEASURE mainly aimed at girls. The Hero Group has done business differently right from the start and that is what has helped them to achieve break-through in the competitive two-wheeler market. The Group's low key, but focused, style of management has earned the company plaudits amidst investors, employees, vendors and dealers, as also worldwide recognition. The growth of the Group through the years has been influenced by a number of factors:

Just-in-Time The Hero Group through the Hero Cycles Division was the first to introduce the concept of

just-in-time

inventory.

The

Group

boasts

of

superb

operational

efficiencies.

Every assembly line worker operates two machines

simultaneously to save time and improve productivity. The fact that most of the machines are either developed or fabricated in- house,

has resulted

in

low

inventory levels. In Hero Cycles Limited, the just-in-time inventory principle has been working since the beginning of production in the unit and is functional 34 | P a g e

even till date.. This is the Japanese style of production and in India; Hero is probably the only company to have mastered the art of the just-intime inventory principle

Ancillarisation An integral part of the Group strategy of doing business differently was providing support to ancillary units. There are over 300 ancillary units today, whose production is dedicated to Hero's requirements and also a large number of other vendors, which include some of the better known companies in the automotive segment. Employee Policy: Another Striking feature within the Hero Group is the commitment and dedication of its workers. There is no organized labor union and family members of employees find ready employment within Hero. The philosophy with regard to labor management is "Hero is growing, grow with Hero." When it comes to workers' benefits, the Hero Group is known for providing facilities, further ahead of the industry norms. Long before other companies did so, Hero was giving its employees a uniform allowance, as well as House Rent Allowance (HRA) and Leave Travel Allowance (LTA). Extra benefits took the form of medical check-ups, not just for workers, but also for the immediate family members.

Dealer Network The relationship of Hero Group with their dealers is unique in its closeness. The dealers are considered a part of the Hero family. A nation-wide dealer network comprising of over 5,000 outlets, and have a formidable distribution system in 35 | P a g e

place. Sales agents from Hero travels to all the corners of the country, visiting dealers and send back daily postcards with information on the stock position that day, turnover, fresh purchases, anticipated demand and also competitor action in the region. The manufacturing units have a separate department to handle dealer complaints and problems and the first response is always given in 24 hours.

Financial Planning The Hero Group benefits from the Group Chairman's financial acumen and his grasp on technology, manufacturing and marketing. Group Company, Hero Cycles Limited has one of the highest labor productivity rates in the world. In Hero Moto Corp (previously Hero Honda) Motors Limited, the focus is on financial and raw material management and a low employee turnover.

Quality Quality at Hero is attained not just by modern plants and equipment and through latest technology, but by enforcing a strict discipline. At the Group factories, attaining quality standards is an everyday practice - a strictly pursued discipline. It comes from an amalgamation of the latest technology with deeprooted experience derived from nearly four decades of hard labor. It is an attitude that masters the challenge of growth and change - change in consumers' perceptions about products and new aspirations arising from a new generation of buyers. 36 | P a g e

Constant technology up gradation ensures that the Group stays in the global mainstream and maintains its competitive edge. With each of its foreign collaborations, the Group goes onto strengthen its quality measures as per the book. The Group also employs the services of independent experts from around the world to assist in new design and production processes.

Diversification Throughout the years of enormous growth, the Group Chairman, Mr. Lall has actively looked

at

diversification.

A

considerable

level

of

backward

integration in its manufacturing activities has been ample in the Group's growth and led to the establishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam Castings, Munjal

Auto

Components

and

Munjal

Showa Limited amongst other component-manufacturing units. Then there were the expansion into the automotive segment with the setting up of Majestic Auto Limited, where the first indigenously designed moped, Hero Majestic, went into commercial production in 1978. Then came Hero Motors which introduced Hero Puch, in collaboration with global technology leader Steyr Daimler Puch of Austria. Hero Moto Corp (previously Hero Honda) Motors was established in 1984 to manufacture 100 cc motorcycles. The Hero Group also took a venture into other segments like exports, financial services, information technology,

which

includes

customer

response

services

and

software

development. Further expansion is expected in the areas of Insurance and Telecommunication The Hero Group's phenomenal growth is the result of constant innovations, a close watch on costs and the dynamic leadership of the Group Chairman, characterized 37 | P a g e

by a culture of entrepreneurship, of

right

attitudes

and

building

stronger

relationships with investors, partners, vendors and dealers and customer

38 | P a g e

OBJECTIVE OF THE STUDY

 To Study The Marketing Strategy Of Hero Moto Corp  To Study and analysis the product mix of Hero Moto Corp (previously Hero Honda).  To study and analysis the pricing strategy of Hero Moto Corp (previously Hero Honda).  To study and analysis the distribution policy of Hero Moto Corp (previously Hero Honda).  To study and analysis the promotional activities of Hero Moto Corp (previously Hero Honda).

39 | P a g e

PRODUCTS PROFILE New Launches:

Glamour

Just4her

Glamour PGMFI

CD Deluxe

CBZ X-Treme

Achiever

Next Generation Pleasure

Splendar NXG

of Motorcycling

Hunk

Karizama

40 | P a g e

Campaigns: We got a Good thing Going!

A Lot less Stops

One Litre Road

It's the Honda

Stretch That Litre. Save Petrol

Chartered Accountant

Over-Time

Best Seller

Economical Honours Others:

41 | P a g e

World's No.1!

Friends For Life

Nawab

of

Najafgarh

Designed to Excel

Awaaz Consumer Awards '06

42 | P a g e

HEROHONDA BIKE MODELS Model: Achiver ES

Model:

Achiver Kick Model:

Start Model:

CBZ Xtreme Model: CD Dawn

CBZ Xtreme

ES Model: CD Deluxe

Kick Start Model:

Glamour Model: Glamour FI ES Model:

Electric Start

Kick Start

Model: Glamour Kick Model: Hunk ES

Model:

Start

Start

Model: New Karizma

Model: Passion Plus

Glamour FI

Hunk Kick

Model: Pleasure

Model: Splendor NXG Model: Splendor NXG Model: Splendor Plus (Alloy)

(Spoke)

Model:

Super Model: Ambition

Model: CBZ

Splendor Model:

CBZ* Kick Model: CBZ* Electric Model: CD 100 SS

Start

Start

Model: Dawn

Model: Karizma

Model: Passion

Model: Splendor

Model: Street Dlx

Model:

Super

Splendor KS

43 | P a g e

HERO MOTO CORP (PREVIOUSLY HERO HONDA) KARIZMA

Jet Set Go... Hero Moto Corp (previously Hero Honda) Karizma was the first real sports bike in India. The bike addresses to those who have a passion for speed and styling and head-turning looks. It has 17 ps power thrust and picks up 0-60 in 3.8 heart-stopping seconds. The bike is based on power and styling. Disc breaks and Mag wheels makes

Karizma

Company

the

Stroke

safest

jet

Maximum Power

on

the

road.

Displacement

Hero Moto Corp (previously Hero Honda)

Motors

4-Stroke 16.8 bhp @ 7000 rpm

223 cc

Ltd. Striking Features 

Style



Sporty position of the seat.



It stands on its feet even at speeds reaching up to 130 kmph. 44 | P a g e



Fuel Efficiency.

Color Variants 

Pearl Composed Red



Myth Gold Metallic



Sparkling Silver



Turquoise Blue



Candy Blazing Red



Black



Moon Yellow

Price Tag - Rs 79,000 Ex-Showroom in Delhi (The prices are to the close approximation. Please check the latest prices and variant specifications with your dealer.) Technical Specifications Dimension & Weight Overall height

1160 mm

Overall length

2125 mm

Overall Width

755 mm

45 | P a g e

Wheelbase

1355 mm

Ground Clearance

150 mm

Kerb weight

150 kg

Fuel Tank Capacity

15 litres

Engine Type

OHC, Air Cooled

Stroke (2/4)

4-stroke

No. of cylinders

Single Cylinder

Displacement

223cc

Electrical

12 V, 7.0 Ah

Transmission No. of Gears

5 speed

Clutch

Multi-plate wet type

Performance

46 | P a g e

Maximum Power

16.8bhp @ 7000rpm

Max. Torque

-

Start

Kick / Electric

Suspensions

Front

Rear

Telescopic

Hydraulic

Shock

Absorbers Swing arm with 5 step adjustable type hydraulic shock absorber

Brakes Front

Disc Brakes, 276 mm diameter

Rear

Internal Expanding Shoe, 130 mm

Tyres Front

2.75 x 18” - 42 P

Rear

100 / 90 x 18” - 56 P

More 150 cc - 500 cc Bikes in India 47 | P a g e

Bajaj Avenger

Bajaj Pulsar

Bajaj PulsarDTSi Hero

Bullet Electra

Bullet 350

Moto

(previously

Corp Hero

Honda) Achiever Hero

Moto

(previously

CorpHero

Moto

Hero(previously

Corp HeroHonda Unicorn

Honda) Hunk

Honda) CBZ X-treme

Kinetic Comet

Thunderbird

TVS Apache

TVS Apache RTR FI 160 TVS Fiero FX

Yamaha R15

Hero Moto Corp (previously Hero Honda)Hunk Hunk, the latest launch from Hero Moto Corp (previously Hero Honda), as the name indicates is a manly bike. Hunk is the fourth product in the 150cc. Hunk is very sporty in looks and performance. The look of the bike is definitely a upright one having a brawny styling. The bike is available in the market in four colors black, blue, red and silver. The cover of air filter and battery are of black and silver colors and the tail extension has a dual black color painted on it. 48 | P a g e

The engine is also not the typical black in color but it has got silver and gray colors on it. The front forks and gas filled rear have copper and gray colors. The bike has got a big tank and black alloy wheels. Available Models of Hunk

Price Ex.Showroom(Mumbai)

Model

Engine

Price

149.2 cc

Rs. 59,749

• Hero Moto Corp (previously Hero Honda) Hunk 150

Hero Moto Corp (previously Hero Honda) Hunk 150 Price Rs.59,749 Price Ex. Showroom (Mumbai)

49 | P a g e

Specifications

Colors

Dimensions and Weights Length

2080 (mm)

Width

765 (mm)

Height

1095 (mm)

Wheelbase

1235 (mm)

Seat Height

-

Ground Clearance

145 (mm)

Fuel Tank Capacity

12.4 (L)

Reserve Tank Capacity 2.2 (L) Self Kerb weight

146 (kg)

50 | P a g e

Kick Kerb weight

143 (kg)

Performance Max Speed

-

Acceleration(0-200m) Overtaking Acceleration for 200 m (at 40kmph) Acceleration

(0-60

kmph) Mileage

(in

Indian

Mode)

-

-

Body and Tyre Frame

-

Front Suspension

Telescopic Hydraulic

Rear Suspension

Swing Arm

51 | P a g e

Front Tyre

2.75 X 18 42P

Rear Tyre

100/90 X 18 - 56P (W

Front Brake Drum

-

Front Brake Disc

240 (mm)

Rear Brake Drum

130 (mm)

Rear Brake Disc

-

Engine and Transmission Engine Type

Air Cooled, 4 - Stroke Single Cylinder O

Engine response

-

Displacement

149.2 cc (cc)

Net Power

14.4Ps@8500rpm

Torque

12.8Nm@6500rpm

Air Filter

-

52 | P a g e

Carburetor ACG

CV Power

Generating Capacity

-

Oil Capacity

-

Transmission

-

Gear Shift Pattern

-

Electricals Ignition

-

Battery In Kick Start

12V -7 Ah

Battery In Self Start

-

Headlamp

12V - 35 / 35 W

Tail / Stop lamp

12 V - 5W, 12V - 21W

53 | P a g e

Front Right View

Another

Back View

Metre

Colour

View

Hero Moto Corp (previously Hero Honda)-Achiever Its new Power Pro 149.1cc 4 stroke air-cooled engine produces power of 13.4 bhp (10 kW). Its petrol tank comes with excellent body graphics. Its masculine and robust structure is really eyecatching to many bikers.

54 | P a g e

Riding here becomes safer due to the presence of multi-reflector headlight with halogen lamp and a position lamp, multi-reflector tail light and winkers, protective visor etc Available Models of Achiever

Price Ex. Showroom(Mumbai)

Model

Engine

Price

149.1

Rs. 53,200

• Hero Moto Corp (previously Hero Honda) Achiever 150

Hero Moto Corp (previously Hero Honda) Achiever 150 Price Rs.53,200 Price Ex. Showroom (Mumbai)

55 | P a g e

Specifications

Colors

Dimensions and Weights Length

-

Width

-

Height

-

Wheelbase

1290 (mm)

Seat Height

-

Ground Clearance

-

Fuel Tank Capacity

12 (L)

Reserve Tank Capacity

-

Self Kerb weight

-

Kick Kerb weight

134 (kg)

Performance Max Speed

101 (kmph)

56 | P a g e

Acceleration(0-200m) Overtaking Acceleration for 200 m (at 40kmph)

-

-

Acceleration (0-60 kmph)

5 (Sec)

Mileage (in Indian Mode)

-

Body and Tyre Frame

Diamond Cradle

Front Suspension

Telescopic hydraulic

Rear Suspension

Swing Arm

Front Tyre

2.75 X 18 - 42 P / 4

Rear Tyre

3.00 X 18 - 52 P / 6

Front Brake Drum

-

Front Brake Disc

240 (mm)

Rear Brake Drum

130 (mm)

57 | P a g e

Rear Brake Disc

-

Engine and Transmission Engine Type

4 Stroke, Air Cooled

Engine response

-

Displacement

149.1 (cc)

Net Power

13.4bhp@6500rpm

Torque

12.8nm@5000rpm

Air Filter

-

Carburettor

-

ACG Power Generating Capacity

-

Oil Capacity

-

Transmission

5-Speed

Gear Shift Pattern

-

Electricals

58 | P a g e

Ignition

-

Battery In Kick Start

-

Battery In Self Start

12V - 2.5 Ah

Headlamp

35/35 W Halogen

Tail / Stop lamp

-

Herohonda-Glamour Hero Moto Corp (previously Hero Honda) Glamour is equipped with all the required market friendly features. Two models of this bike are based on all the technological advances. It is the bike for every kind of customers and with different choices. This bike comes with all the facilities that all finicky bike lovers really look for in his best possession

59 | P a g e

Available

Models

Glamour Model

of

Price Ex.Showroom(Mumbai)

Engine

Price

• Herohonda Glamour Fi 124.8

Rs. 53,000

Herohonda Glamour Fi Price Rs.53,000 Price Ex. Showroom (Mumbai)

Specifications

Colors

Dimensions and Weights Length

2005 (mm)

Width

735 (mm)

Height

1070 (mm)

Wheelbase

1265 (mm)

Seat Height

-

60 | P a g e

Ground Clearance

150 (mm)

Fuel Tank Capacity

12 (L)

Reserve

Tank

Capacity

1.5 (L)

Self Kerb weight

129 (kg)

Kick Kerb weight

125 (kg)

Performance Max Speed

-

Acceleration(0-200m) Overtaking Acceleration for 200 m (at 40kmph) Acceleration kmph) Mileage

(in

(0-60

-

Indian -

61 | P a g e

Mode) Body and Tyre Frame

-

Front Suspension

Telescopic Hydraulic

Rear Suspension

Swing Arm

Front Tyre

2.75 x 18 - 42 P

Rear Tyre

3.0" x 18 - 52 P

Front Brake Drum

240 (mm)

Front Brake Disc

-

Rear Brake Drum

130 (mm)

Rear Brake Disc

-

Engine and Transmission Engine Type

Air-Cooled, 4-stroke OHC

62 | P a g e

Engine response

-

Displacement

124.8 (cc)

Net Power

9.0bhp@7000rpm

Torque

10.3Nm@4000rpm

Air Filter

-

Carburettor

-

ACG

Power

Generating Capacity

-

Oil Capacity

-

Transmission

4-Speed

Gear Shift Pattern

-

Electricals Ignition

-

Battery In Kick Start

-

63 | P a g e

Battery In Self Start

-

Headlamp

35W / 35W - Halogen

Tail / Stop lamp

-

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Research Methodology Research methodology is considered as the nerve of the project. Without a proper well-organized research plan, it is impossible to complete the project and reach to any conclusion. The project was based on the survey plan. The main objective of survey was to collect appropriate data, which work as a base for drawing conclusion and getting result. Therefore, research methodology is the way to systematically solve the research problem. Research methodology not only talks of the methods but also logic behind the methods used in the context of a research study and it explains why a particular method has been used in the preference of the other methods

Research design

Research design is important primarily because of the increased complexity in the market as well as marketing approaches available to the researchers. In fact, it is the key to the evolution of successful marketing strategies and programmers. It is an important tool to study buyer’s behavior, consumption pattern, brand loyalty, and focus market changes. A research design specifies the methods and procedures for conducting a particular study. According to Kerlinger, ―Research Design

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is a plan, conceptual structure, and strategy of investigation conceived as to obtain answers to research questions and to control variance.

Type of research is Descriptive Research

The type of research adopted for study is descriptive. Descriptive studies are undertaken in many circumstances when the researches is interested to know the characteristic of certain group such as age, sex, education level, occupation or income. A descriptive study may be necessary in cases when a researcher is interested in knowing the proportion of people in a given population who have in particular manner, making projections of a certain thing, or determining the relationship between two or more variables. The objective of such study is to answer the ―who, what, when, where and how‖ of the subject under investigation. There is a general feeling that descriptive studies are factual and very simple. This is not necessarily true. Descriptive study can be complex, demanding a high degree of scientific skill on part of the researcher. Descriptive studies are well structured. An exploratory study needs to be flexible in its approach, but a descriptive study in contrast tends to be rigid and its approach cannot be changed every now and then. It is 67 | P a g e

therefore necessary, the researcher give sufficient thought to framing research. Questions and deciding the types of data to be collected and the procedure to be used in this purpose. Descriptive studies can be divided into two broad categories: Cross Sectional and Longitudinal Sectional. A cross sectional study is concerned with a sample of elements from a given population. Thus, it may deal with household, dealers, retail stores, or other entities. Data on a number of characteristics from sample elements are collected and analyzed. Cross sectional studies are of two types: Field study and Survey. Although the distinction between them is not clear- cut , there are some practical differences, which need different techniques and skills. Field studies are ex-post-factor scientific inquiries that aim at finding the relations and interrelations among variables in a real setting. Such studies are done in live situations like communities, schools, factories, and organizations. Another type of cross sectional study is survey result, which has been taken by me. A major strength of survey research is its wide scope. Detail information can be obtained from a sample of large population .Besides; it is economical as more information can be collected per unit of cost. In addition, it is obvious that a sample survey needs less time than a census inquiry. Descriptive research

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includes survey and fact finding enquiries of different kinds of the major purpose. Descriptive research is description of the state of affairs, as it exists at present. The main characteristic of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening. The methods of research utilized in descriptive research are survey methods of all kinds including comparative and co relational methods. The reason for using such needs to be flexile in its approach, but a descriptive study

BRANCH 1 2 3 in contrast tends to be rigid and its approach cannot be changed ever now and then. DEALER MANAGEMENT Mapping of regional dealers. They have been divided into three categories on the basis of their turnover and the selling capacity.

-1 -2 -3

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-1 Includes the modern trade and they have direct billing from the branch office. They have high turnover and the company depends heavily on them -2 includes the distributors. They have direct billing from the branch office. Their turnover is also high. -3 Includes the sub dealers .They have direct billing from distributors or from the branch office. Their turnover is not so high, but there are few sub dealers whose potential is quite high. According to sales the branch has designated as gold and silver sub dealers.

Data collection methods: After the research problem, we have to identify and select which type of data is to research. At this stage; we have to organize a field survey to collect the data. One of the important tools for conducting market research is the availability of necessary and useful data. Primary data: For primary data collection, we have to plan the following four important aspects. Sampling Research Instrument

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Secondary Data :The Company’s profile, journals, product profile ,internet, news paper and various literature studies are important sources of secondary data. Data analysis and interpretation 1. Questionnaires 2. Pie chart and Bar chart Questionnaires: This is the most popular tool for the data collection. A questionnaire contains question that the researcher wishes to ask his respondents which is always guided by the objective of the survey. Pie chart: This is very useful diagram to represent data , which are divided into a number of categories. This diagram consists of a circle of divided into a number of sectors, which are proportional to the values they represent. The total value is represented by the full create. The diagram bar chart can make comparison among the various components or between a part and a whole of data.

Bar chart: This is another way of representing data graphically. As the name implies, it consist of a number of whispered bar, which originate from a

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common base line and are equal widths. The lengths of the bards are proportional to the value they represent.

Preparation of report: The report was based on the analysis and presented with the findings and suggestions. The sample of the questionnaires is attached with the report itself.

Sampling Methodology: Details of the sampling methodology, I have made questionnaire. The one is made for the Customer. No. of questions in questionnaires for customer: 12 No. of question related to Hero Moto Corp (previously Hero Honda) : 06 No. of people met during the research: 100 No. of respondents during the research: 90 Sample unit Professionals, Business man, Employees, Students

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DATA ANALYSIS AND INTERPRETATION Q1) Which bike do you have? Hero Honda

30

Bajaj

30

Any other

30

INTERPRETATION: - Out of the sample size of 90 customers, 30 customers are of Hero Moto Corp (previously Hero Honda), 30 are of Bajaj and 30 customers of TVS bikes are taken into consideration.

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Q2) Which Model do you Have?

Hero Moto Corp

Bajaj

TVS

Splender

13

CT 100

5

Flame

4

Passion

5

Discover

11

Star City

9

Karizma

2

Pulsar

10

Apache

7

Any other

10

Any other

4

Any other

10

HERO MOTO CORP (PREVIOUSLY HERO HONDA)

Any other

Karizma Series1 Passion

Splender

0

5

10

15

20

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INTERPRETATION: - In Hero Moto Corp (previously Hero Honda) mostly the customers are having splendor while the ratio of the customers using Passion, Karizma and other bikes are comparatively low. BAJAJ

INTERPRETATION: - In Bajaj the customers are giving more preference to Discover and Pulsar models TVS

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INTERPRETATION:- In TVS Bikes the customers are givig more preference to the other models rather than Flame,Starcityand Apache. Q3) In which family Income level do you Fall?

100000-200000

22

200000-300000

45

300000-400000

23

above 400000

10

INTERPRETATION: - The maximum numbers of customers that are using these bikes fall in the income group of 200000-300000. While this ratio is minimum in case of customers whose income level fall between 300000-400000.

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Q4) For how long do you own a bike? 0-1 year

34

1-2 year

29

2-3 year

26

above 3 year

11

INTERPRETATION: - It is observed that mostly the customers are having new bikes.

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Q5) For what purpose do you use your Motor Bike? Hero Moto Corp (previously Hero Honda) Bajaj

TVS

38 Office Purpose

13

42

Personal purpose

17

15

27

Joy Purpose

10

18

10

Other

40

15

15

INTERPRETATION:- The customers are using their bikes mostly for official and personal purpose.

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Q6) How do you come to know about this Motor Bike? Hero Moto Corp (previously Hero Honda)

TVS

Bajaj

Newspaper

28

33

22

Television

22

28

18

Magazine

8

16

28

Friends & Relative

37

13

22

INTERPRETATION: - It is observed that the awareness of Hero Moto Corp (previously Hero Honda) bikes mostly comes from friends while of Bajaj and TVS the awareness comes from newspapers and televisions 80 | P a g e

Q7) Does Advertisement Influence your decision in choosing a Motor Bike? Yes

65

No

15

Can’t say

20

Can’t say 20%

No 15% Yes 65%

INTERPRETATION: - Out of the sample size of 100 customers, 65 customers agrees with the fact that advertisements play a very significant role in influencing their behavior to choose the bike. On the other hand 15 customers do not agree to this fact. While remaining 20 customers are not sure about it.

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Q8 Are you satisfied with the performance of the bike that you are currently havin? Yes

55

No

28

Can’t say

17

Can’t say 17%

No 28%

Yes 55%

INTERPRETATION:- Out of the sample size of 90 customers, 55 customers says that they are satisfied with the performance of their bikes. On the other hand 28 customers are not satisfied with the performance of the bikes that they are having. While the remaining 17 customers are unable to say anything.

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Q9) Do you have full knowledge about Bikes before buying? Hero Moto Corp (previously Hero Honda) Bajaj

TVS

Yes

42

34

37

No

37

27

22

Can’t Say

11

29

31

INTERPRETATION:- It is observed that most of the customers are having full knowledge of the bike before purchasing.

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Q10) Which Factor below Influence your decision? Hero Moto Corp (previously Hero Honda) Bajaj

TVS

Price

17

22

28

Mileage

28

15

15

Quality

11

20

16

Resale Value

12

14

17

Status symbol 32 19 14 HERO MOTO CORP (PREVIOUSLY HERO HONDA)

INTERPRETATION:- In Hero Moto Corp (previously Hero Honda) bikes the mileage of the bike and the value that it adds to the status symbol of the customers influences the decision criteria of most of the customers.

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BAJAJ

INTERPRETATION:- In Bajaj bikes customers gets more influenced by the price and quality of the bike and also they think that it adds value to their prestige. TVS

INTERPRETATION: - In TVS bike the economic price of the bikes influences the buying behavior of the customers. 85 | P a g e

Q11) How would you rate the following factors of Bikes with respect to different company? Hero Honda

Bajaj

TVS

Mileage

74%

72%

68%

Price

68%

65%

47%

Pick up

70%

80%

62%

Maintenance Look & Shape

58%

62%

74%

85%

80%

72%

Brand Image

53%

55%

69%

INTERPRETATION: - It is observed that in rating of different features of different bikes people give maximum rating to the look and shape of the bike. At the second level they give their rating 86 | P a g e

to the pick up. At the third level they rate mileage. And at the fourth level they give points to maintenance. At last they rate price and brand image. Q12) If new Bike with good features comes in, then would you like to change your bike? Hero Moto Corp (previously Hero Honda)

TVS

Bajaj

Yes

10

16

14

No

16

11

11

Can’t say

4

3

5

INTERPRETATION:- It is observed that the customers of Hero Moto Corp (previously Hero Honda) bikes are not ready to change their bikes even if a new 87 | P a g e

bike comes in with good features. While majority of the customers of Bajaj and TVS are ready to change their bikes if new bike provides some good features to them.

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FINDINGS During this research project I came in to contact with many customers who are having bikes. It has been found that in Hero Moto Corp (previously Hero Honda) mostly the customers are having splendor while the ratio of the customers using Passion, Karizma and other bikes are comparatively low. In Bajaj the customers are giving more preference to Discover and Pulsar models and in case of TVS Bikes the customers are givig more preference to the other models rather than Flame,Starcityand Apache. The maximum numbers of customers that are using these bikes fall in the income group of 200000-300000. It has been observed that the customers are using their bikes mostly for official and personal purpose. It is observed that the awareness of Hero Moto Corp (previously Hero Honda) bikes mostly comes from friends while of Bajaj and TVS the awareness comes from newspapers and televisions. Out of the sample size of 100 customers, 65 customers agree with the fact that advertisements play a very significant role in influencing their behavior to choose the bike. On the other hand 15 customers do not agree to this fact. While remaining 17 customers are not sure about it. When the customers are asked that are they satisfied with the performance of their bikes then most of them agrees to the fact. Out of the sample size of 90 customers, 55 customers says that they are satisfied with the performance of their bikes. On the other hand 28 customers are not satisfied with the performance of the bikes that they are having. While the remaining 10 customers are unable to say anything. It is observed that most of the customers are having full knowledge of the bike before purchasing 90 | P a g e

It has been seen that In Hero Moto Corp (previously Hero Honda) bikes the mileage of the bike and the value that it adds to the status symbol of the customers influences the decision criteria of most of the customers. In Bajaj bikes customers gets more influenced by the price and quality of the bike and also they think that it adds value to their prestige. While in case of TVS bike the economic price of the bikes influences the buying behavior of the customers. It is observed that in rating of different features of different bikes people give maximum rating to the look and shape of the bike. At the second level they give their rating to the pick up. At the third level they rate mileage. And at the fourth level they give points to maintenance. At last they rate price and brand image. It is observed that the customers of Hero Moto Corp (previously Hero Honda) bikes are not ready to change their bikes even if a new bike comes in with good features. While majority of the customers of Bajaj and TVS are ready to change their bikes if new bike provides some good features to them.

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CONCLUSION 1. Most of the Flame, Apache, Pulsar, CBZ & Karizma are purchased by young generation 18 to 30 years because they prefer stylish looks and rest of the models of Hero Moto Corp (previously Hero Honda), TVS and Bajaj are purchased more by daily users who needs more average of bikes than looks. 2. Hero Moto Corp (previously Hero Honda) is considered to be most fuelefficient bike on Indian roads. 3. Service & Spare parts are available throughout India in local markets also. 4. While buying a motorcycle, economy is the main consideration in form of maintenance cost, fuel efficiency. 5. Majority of the respondent had bought their motorcycle more than 3 years. 6. Number of products is large in comparison to others 7. The distribution policies are more efficient then any other company . 8. Hero Moto Corp (previously Hero Honda) make more stress on advertisement on television and help there dealers for local advertisement. 9. The pricing policy of Hero Moto Corp (previously Hero Honda) is for better than the pricing policy of the competitors.

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10.Now the performance of Hero Moto Corp (previously Hero Honda) product is also very good regarding to the bike owner of the Hero Moto Corp (previously Hero Honda).

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RECOMMENDATIONS 1.

Hero Moto Corp (previously Hero Honda) should think about fuel efficiency in case of upper segment bikes.

2.

More service centers should be opened.

3.

Maintenance cost and the availability of the spare parts should also be given due importance.

4.

They also introduce some good finance/discount schemes for students.

5.

The price should be economic.

6.

Advertisement policy should be emphasizing on the unique point of the bike.

7.

The company should follow the easy lone facility.

8.

Looks of Hero Moto Corp (previously Hero Honda) bikes should be modified.

9.

The company can affect the market through linking the brand with Indian tradition and culture.

10. Showroom employees are unable to convince the customer, so appropriate training programs should be launched to educate the employees. 11. The company should followed some sale promotion strategies like exchange offer, discount etc. 12. The company should generate more brand loyalty through aggressive promotional tools and better quality product. 96 | P a g e

13. The company should provide the incentive plan to the sales persons of the showroom. 14. The company should provide a Gift Boucher like key ring, manual bag, calendar etc. to the bike owner

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BIBLIOGRAPHY 1. www.herohonda.com 2. www.google.com 3. www.bajaj.com 4. www.twowheeler.com 5. www.extrememachines.com BOOKS:  Marketing Management (Philip Kotler)  Marketing Management ( Rajan Saxena)  Foundation of Advertising Theory & Practice (S.A.Chunawala /K.C. Sethia.)  Fundamental of Marketing (Etzel Machel / J.Bruce.Walker)

SOURCE  Advertising and Marketing  Annual Report of Hero Moto Corp (previously Hero Honda) 99 | P a g e

‘

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QUESTIONNAIRE NAME: - ……………………………………………… CONTACT NO ………………………………………. AGE:-

15-20 25-30

OCCUPATION:-

Businessman Student

20-25 Above 30 Employee Other

Q1) Which Bike do you have? Hero Moto Corp (previously Hero Honda)

Bajaj

TVS

Q2) Which Model do you have? Hero Moto Corp (previously Hero Honda): -

Bajaj: -

TVS:-

Splendor

Karizma

Other

CT 100

Discover

Pulsar

Other

Flame

Apache

Star city

Other

Passion

Q3) In which Family Income do you Fall? 100000-200000 300000-400000

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Q4) For how long do you own a Bike? 0-1 year

1-2 year

2-3 year

above 3 years

Q5) For what purpose do you use your Motor Bike? Office Purpose

Personal Purpose

Joy Purpose

Other

Q6) How do you come to know about this Motor Bike? Newspaper

Television

Magazines

Friends/Relatives

Q7) Are you satisfied with the performance of the bike that you are currently having? Yes

No

Can’t say

Q8) Does Advertisement Influence your decision in choosing a Motor Bike? Yes

No

Can’t say

Q9) Do you have full knowledge about Bikes before buying? Yes

No

Can’t say

Q10). Which factor below influence your decision? Price

Mileage

Resale Value

Status Symbol

Quality

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Q11) How would you rate the following factors of bikes with respect to different companies? Hero Moto Corp (previously Hero Honda) Bajaj

TVS

Mileage Price Pick up Maintenance Look/Shape Brand Image

Q12) If new bike with good feature comes in, then would you like to change your bikes? Yes

No

Can’t say

Q13) Any Suggestions for Company …………………………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………………………………………

Date:

(Signature)

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